How do you take one of the top golf balls in the golf industry and make it better?

With the all-new 2019 Srixon Z Star Series that’s what golf ball R&D set out to do. By introducing an all-new FastLayer Core that “starts soft in the center and gradually becomes firmer around its edge” the end result is “enhanced ball speed” which ultimately delivers more distance.

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Also introduced in 2019 is Srixon’s latest formula of their renowned Spin Skin Technology. Spin. Spin Skin Technology generates more friction to provide more spin and better stopping power. What’s different for 2019 is that the 6th generation of  Z Star utilizes Slide-Ring Material. Every ball in the Z Star Series line-up employs a urethane compound which coats the cover of every Z-STAR golf ball. The difference is that with Slide-Ring Material the cover goes deeper into the grooves of your irons and wedges creating more spin.

For more details regarding the new 2019 Z Star Series please see the press release as shared below by Noelle Zavaleta. Ms. Zavaleta is the Marketing Communications Specialist for Srixon Golf.

HUNTINGTON BEACH, Calif. — Jan. 14, 2019 — SRIXON®, a global leader in golf ball technology and innovation, announces the launch of the sixth generation Z-STAR Series golf ball. The Srixon Z-STAR XV and Z-STAR are available in Pure White™ and Tour Yellow™ and officially launch in North America on February 1, 2019.

“Distance is one of the major strengths of my game, and I trust the performance of the Z-STAR XV like nothing else on Tour,” said professional Cameron Champ, who currently leads the Tour in driving distance. “The exceptional ball speed and distance that I’m able to generate with the Z-STAR Series gives me the unique opportunity to compete at an elite level week-in-and-week-out.”

The sixth generation Z-STAR Series features the all-new FastLayer Core, a revolutionary way to make a golf ball core. It starts soft in the center and gradually becomes firmer around its edge. This greatly enhances ball speed for maximum distance performance, while maintaining exceptional feel at impact.

“The new Z-STAR Series golf balls are built on top of the heritage of one of the most successful, trusted Tour golf balls in the market,” said Jeff Brunski, Vice President of Research and Development. “The exceptional ball speed and distance of both Z-STAR offerings are driven by the new FastLayer Core technology, producing both outstanding ball speed and launch conditions tuned for the high swing-speed, better player.”

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The new Z-STAR Series golf balls feature new Spin Skin technology with Slide-Ring Material (SeRM), a urethane compound that coats the cover of every Z-STAR Series golf ball. By taking unprecedented levels of shearing force without breaking its molecular bonds, Spin Skin with SeRM is able to dig deep into your wedge and iron grooves, dramatically increasing friction and maximizing spin for more control and more stopping power on every shot.

The all-new Z-STAR Series golf balls are the first and only in the world to use Slide-Ring Material, providing a competitive advantage that cannot be matched.

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“Engineered for more spin and control, the Z-STAR Series features a Spin Skin coating enhanced with SeRM, an extremely flexible material,” Brunski said. “Never before has Srixon combined so many technologies in one golf ball, to produce more friction for more spin around the green.”

The 338 Speed Dimple Pattern on each Z-STAR Series golf ball improves overall aerodynamics for better flight performance, even in the toughest wind conditions, with drivers, woods and irons.

The sixth generation Z-STAR XV features a softer urethane cover and Spin Skin with SeRM, which significantly increases greenside spin for more short game control. It features a four-piece construction with a smaller inner core and larger outer core for more distance off the tee.

“The new Z-STAR XV is hotter off the driver,” said four-time Tour winner Keegan Bradley. “It’s definitely longer with my irons as well. So, it’s a ball that’s going to help you throughout the entire bag.”

Similarly, the new Z-STAR golf ball features Spin Skin with SeRM, which increases greenside spin and short game control, while maintaining that soft feel. In addition, the 2019 Z-STAR employs a three-piece construction and slightly increased compression with a harder mantle layer for more ball speed, reduced spin and more distance.

z-star6-whiteKey Technologies:

  • New FastLayer Core: The FastLayer Core starts soft in the center and gradually becomes firm around its edge, giving high-speed players exceptional feel and enhanced ball speed for maximum distance.
  • 4TH Generation Spin Skin with SeRM: A new coating with flexible molecular bonds digs deep into wedge and iron grooves, maximizing spin for more control and more stopping power.
  • 338 Speed Dimple Pattern: The 338 Speed Dimple Pattern offers less drag and more lift to boost overall distance, while flying straight even in the toughest wind conditions.

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The Srixon Z-STAR Series golf balls officially launch in North America on February 1, 2019, at a MAP of $39.99 per dozen.

 

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

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(Switzerland) – MLA Golf, a global player in high-performance golf clubs and equipment, announced today that they’re partnered with P2 Grips. All of MLA Golf’s Tour Series putters will feature P2’s patented putter grips on them for 2019.

“On their own, each of these products is very effective at helping golfers make more putts,” said Valery Turco of MLA Golf. “So combining the patented visual alignment technology of our putters with the grip technology that P2 Grips offers was a no brainer.” “It’s going to help a lot of golfers, at all skill levels, improve their accuracy and their distance control on the greens.”

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About P2 Putter Grips – #ScienceMeetsFeel

The unique patented design of the P2 Putter Grip allows the shaft to be positioned along the underside of the grip encouraging the golfer to position their hands and wrists higher at address. This off-center shaft design is proven through independent biomechanical testing to improve putting performance. Hand and wrist movement is restricted, producing better control of the putter face, with more putts being struck from the sweet spot.

P2 Grips tested by Quintic Consultancy revealed the following performance benefits:

*          Putts were struck closer to sweet spot.

*          Putter face was prevented from twisting open or closed at impact.

*          Hook or slice spin was reduced

*          Putts started closer to the intended starting line.

The P2 grip through its shape and soft tacky texture promotes even grip pressure, while eliminating tension in the wrist and forearms. This helps the arms to swing freely, further enhancing a more stable, consistent and reliable pendulum putting stroke.

For more information on P2 Grips visit www.p2grips.com.

 

About Patented Multiple Line-detector Activation

What truly sets the MLA Putter apart from the competition is its patented MLA (Multiple Line-detector Activation) Alignment Technology that will revolutionize your putting.

This is how it works…

We all have internal guides to compare and analyze sensory information that control pace and direction of putts. The MLA putters are designed to take advantage of these guides. MLA Putters worked with Dr. Lennart Högman, Ph.D. Dr. Högman has studied the perceptual process for more than 20 years and has performed studies that have revised the science between the human’s perceptions and the human being’s motor skills. Dr. Högman says: “An alignment system that acts upon multiple line detectors is a key to obtain veridical motion perception and a perfect in-line stroke surface.”

The brain consists of 100,000 line detectors that are divided into a number of groups that help us decide what is straight. A simple line, for example, activates a group of detectors. When several groups of detectors are activated, these help the brain to make correct judgments. However, the more line detectors that are stimulated will not automatically lead to a better line judgment. On the contrary, this can create a “competition” between the line detectors that will lead to different degrees of (so called) optical illusions.

MLA is developed to activate the maximum number of coordinated detectors for optimal aiming judgment.

About MLA Golf
The design and manufacture of golf clubs is both an art and a science. MLA Golf combines the very latest technology and computer aided design with years of experience and hand-crafting skills to build thousands of clubs as well as custom-made clubs worldwide.

From its headquarters in Switzerland – a country renowned for precision engineering – MLA Golf expanded into the U.S. in 2016. MLA putters are currently available in 34 countries with world-class products that can compete in any market.

With its pioneering Multiple Line-detector Activation (MLA) alignment technology, MLA Golf Putters have been designed initially in Sweden using leading academic research. Whatever your playing level is, with MLA Golf, you’ll have everything you need to reach success on even the most demanding courses. The breakthrough MLA Aim Technology, and the research that goes into their clubs, make the green more accessible with every swing and every putt. It’s no wonder that more and more acclaimed golfers across the world are switching to MLA Golf and feeling the difference for themselves.

For more information on MLA Golf visit their website www.MLA.golf.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee