Short Par 4 Launches The Magnolia Membership, a New Women’s Subscription Box Styled by LPGA Icon – Lexi Thompson

SARASOTA, FL – April 24, 2019 – Short Par 4, the #1 “Hand Curated Box” for golfers everywhere, announced today that the company is introducing The Magnolia Membership, a new subscription box created exclusively for women. This distinctive membership will include apparel, accessories, and gear, initially inspired, and curated, by the 10-time LPGA Champion, Lexi Thompson.

“I am extremely excited about the launch of the Short Par 4 Magnolia Box, which will bring the same style, convenience, and value that our other box members have been able to experience. We are 100% committed to helping grow the women’s game, and is why we felt it was important to launch an offering for women,” said Bobby DiMeo, Founder, and CEO of Short Par 4.

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The name Magnolia symbolizes the very first time powerful and talented women golfers could compete on the iconic Augusta National Golf Club, a week before the 2019 Masters. This historic moment motivated the name, as well as, an April launch.

“I am so excited to be a part of the Short Par 4 family and the launch of our first ever Women’s box, The Magnolia Box! To be a part of launching a one of a kind box named after a beautiful flower, that is synonymous with golf, is an honor. I am looking forward to collaborating on The Magnolia Box as it becomes a must-have addition to any woman golfer’s life!” said Lexi Thompson.

The Short Par 4 Magnolia Subscription Box will be officially, and personally, introduced by Lexi Thompson, and the Short Par 4 team, at the Pro-Am for the LPGA HUGEL-AIR PREMIA LA Open, held at Wilshire Country Club in Los Angeles, CA. on April 24, 2019. This is the newest golf tournament on the LPGA global stage, which will be the perfect platform for this special announcement.

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Initially, the Short Par 4 Magnolia Subscription Box will be offered on an every-other-month basis, and will include apparel, and accessories from premium brands like PUMA. Each delivery will cost $99, plus shipping. Subscribers who sign up from April 24th through May 31st can expect to receive their first delivery in June.

For more information on the new Short Par 4 Magnolia Subscription Box, please click here:

www.shortpar4.com/pages/lexi-thompson-magnolia-box

 

ABOUT SHORT PAR 4

Short Par 4 is a personal stylist for the golf inspired life that delivers brand name golf apparel, accessories and gear directly to its member’s doorstep – each for up to 60% off retail prices.

The vision of the company is to provide golf enthusiasts with the highest quality products, at member’s only pricing, delivered directly to their doorsteps – keeping their style tight and allowing them to spend more time on the course, not in their closet. As the premier styling service for the golf community, Short Par 4 boasts one of the fastest growing memberships of any subscription box on the web.

Every month, Short Par 4 delivers exclusive brand name golf apparel and products that promise to make their member’s look handsome both on and off the course. Whether on a date, on the tee box or at the office, Short Par 4’s Style Caddies have their members covered!

With a membership for all budget sizes, every box includes top rated and premium golf brands like Under Armour, Nike, Puma and Callaway and burgeoning brands like Travis Mathew, Linksoul, Greyson and more. Each delivery is hand curated according to season and the golfer’s unique style profile that they fill out on the website.

Short Par 4 is represented on all the major golf tours. The company has compiled a global brand ambassador team that includes some of golf’s most iconic players.

 

PGA TOUR:                            Rickie Fowler, Wesley Bryan, John Chin, Tyler Duncan

LPGA TOUR:                          Lexi Thompson

Web.com TOUR:                   Kevin Doughtery, Kevin Lucas

PGA TOUR CHAMPIONS:    Tom Pernice

 

Short Par 4 continues to grow every year since its inception in 2014. Their membership and box shipments are the largest in golf industry, making the company the leading golf subscription service. The company is located in Sarasota, Florida.

For more information, please visit https://www.shortpar4.com/.

Keep up-to-date with all of the Short Par 4 news on social media:

Facebook:

https://www.facebook.com/shortpar4

Twitter:

https://twitter.com/Short_Par4

Instagram:

https://www.instagram.com/shortpar4

DUCA DEL COSMA TAKES BIG STEPS FORWARD IN GLOBAL GOLF MARKET

Luxury Italian shoe brand unveils stunning 2019 shoe collection in over 30 countries

Italian shoe brand Duca del Cosma, the originator of the spikeless golf shoe in 2004, has
unveiled a stunning new global collection of premium shoes for the 2019 season with a host of different styles, textures, prints and color combinations.

Aimed at style-conscious golfers in more than 30 countries worldwide and crafted
exclusively in Europe from the finest quality leathers, the collection includes distinctive shoes, sneakers, and boots in fashionable colors for men and women heading out on the fairways.

All the models in the collection combine fashion with functionality to deliver style and comfort that sets the brand apart from more conventional golf shoe manufacturers.

Most of the eye-catching range is designed for golfers to wear both on and off the golf course, while four new waterproof soft spike models are included for those playing in conditions demanding more grip during the swing.

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Modern technology is featured in the use of various innovative transparent outsole options and an ultra-lightweight EVA midsole that delivers exceptional levels of comfort. Breathable inserts combined with comfortable lasts to ensure the shoes perform for the wearer when playing rounds of golf as well as relaxing after the game.

Once again, Chief designer Baldovino Mattiazzo has created a wonderful range to reflect the brand’s unique Italian DNA. “I bring my ideas and vision for the new range based on the world of fashion that surrounds me in Italy,” he says. “The golf shoes I create are not simply shoes developed from those on the shelves, but a special evolution of fashionable creativity in each style. Each one requires a classic mix of interesting and harmonized cuts, a good choice of color combinations and materials of the highest quality.”

Standout models in the new men’s range include the ETON and CAMELOT shoes; the LA SPEZIA brogue-style shoes in White/Orange and Lion/Croco options; MONTEROSSO and WILDWOOD sneakers in Navy and White; the MASTERS in Navy; plus waterproof soft spiked HERITAGE soft spike shoes in Black/Grey or White/Navy.

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The popular men’s style KUBA is now also available in a Ladies version called the KUBANA (pictured above), which comes in the colors Pink/White and Navy/Silver. Other headline models in the Ladies collection include the MIMOSA in White, Light Blue or Passion Kiss bright pink; plus the CYPRESS waterproof soft spike shoes in Navy/Red or White/Navy.

Duca del Cosma is the official sponsor of the European Tour’s ‘KLM Open’ tournament, held at 12-15 September at The International golf course in Amsterdam, The Netherlands, the home base of the brand.

Further information about the brand, its latest products, and the web shop can be found at http://www.ducadelcosma.com and you can follow them on Facebook, Instagram or Twitter.

Tour Edge Exotics Staffer Scott McCarron Wins Mitsubishi Electric Classic, Vaults to No. 1 Ranking on the PGA Tour Champions

Exotics staff player Scott McCarron won the 2019 Mitsubishi Electric Classic on the PGA Tour Champions Sunday playing a Tour Edge Exotics CBX 119 hybrid; a 19-degree with a Project X Even Flow Black shaft, the same shaft that is available to consumers as a stock offering in the CBX 119 line.

The wire-to-wire win is the third victory on the PGA Tour Champions for McCarron since switching to Exotics in 2018. McCarron, who wears a Tour Edge Exotics logo on his sleeve, climbed five spots to 1st place on the official Charles Schwab Cup money list with a total of $624,118 earned so far in 2019. He earned $270,000 with the win and took the outright lead in the Charles Schwab Cup points race.

He finished 2nd overall in the final Charles Schwab Cup standings last season after winning two times with Exotics in the bag in 2018. He has finished in the Top 5 in each of the past three seasons – 2nd in 2018, 3rd in 2017 and 4th in 2016. The win was the 2nd of the 2019 PGA Tour Champions season for a player with Exotics clubs in play after seven events played. Tom Lehman won the season-opening event in Hawaii with an Exotics CBX 119 hybrid and a CBX Iron-Wood and currently ranks 5th in the Charles Schwab Cup money standings.

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Photo Credit: Golfweek via Getty Images

Exotics CBX clubs have now been a part of eight victories and 11 runner-up finishes on the PGA Tour Champions since collecting the first win at the 2018 Chubb Classic. This means Exotics clubs have finished 1st or 2nd in 19 of the last 32 PGA TOUR Champions events (59%).

After seven events on the 2019 PGA Tour Champions season, Exotics metalwoods have been in play for two victories, five Top 5 finishes, nine Top 10 finishes, and 22 Top 25 finishes. Tour Edge is keeping count of these tour statistics on a tour scoreboard located on http://www.touredge.com.

The victory represents the fourth Top 5 finish in the last six events for McCarron, including a 1st, 2nd and 3rd place finish. McCarron shot 7-under at the TPC Sugarloaf golf course in Duluth, Georgia with a total of 12 birdies in extremely tough conditions. The 53-year-old Californian birdied Holes 13 and 15 to secure his first victory of the season and his eighth win on the PGA Tour Champions. McCarron held a three-shot lead headed into the final round. On Saturday, he fired a 68 in the morning to finish the rain-delayed first round and shot a 70 in the afternoon to reach 6-under-par.

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“It was a grind all the way. It was a tough day again,” McCarron said. “The wind was up, it was very cold, tough to get the ball close. You can see with the scores. … The golf course is playing very difficult. And 2 under, I felt like I left a couple out there, but I also made a couple really good par saves, too.” McCarron collected his ninth victory on the PGA Tour Champions. He won three times in his PGA TOUR career, including two wins the BellSouth Classic at this very same course, TPC Sugarloaf, in 1997 and 2001. He once again triumphed at TPC Sugarloaf, despite wind, rain, new 9-hole addition and all-new grass changes at the facility. “It’s a long time,” McCarron said. “But again, once you come back to a golf course you play well at, those memories start coming back to you. You start seeing lines off tees that you took, you start seeing maybe some of the putts you made coming down the stretch. Even though it’s a long time, I still have a pretty good memory of the good stuff.”

Watch video of Scott McCarron discuss his Exotics CBX 119
here: https://www.touredge.com/services/images/19staff/CBX119-Scott-Testimonial.mp4

About Tour Edge
In 1986, David Glod founded Tour Edge with a focus on offering golfers with high quality and technologically advanced golf products that were as cutting edge as they were affordable. He is now considered one of the preeminent master club designers in golf club design and has led Tour Edge to be a Top 10 manufacturer in every club category.

Tour Edge products have been put in play on the PGA TOUR, PGA Tour Champions, LPGA Tour and Web.com Tour, as well as European professional tours, and have been in play in every PGA TOUR major event and in Ryder Cup competitions, leading to 20 wins for players playing Tour Edge products on the PGA Tours (10 PGA TOUR, nine PGA Tour Champions and one Web.com Tour victories.)

In 2018 alone, Tour Edge clubs earned seven wins, nine runner-up finishes, 34 Top 5 finishes and 60 Top 10 finishes on the three PGA Tours. Tour Edge, an American owned and operated company for more than 33 years, manufactures and sells golf clubs under three distinct brand names: Exotics, Hot Launch, and Bazooka.

REVIEW – Ben Hogan Golf Equalizer Wedges

Before starting this piece I need to give thanks to Tyler Brewton. Mr. Brewton is the Director of Marketing for Ben Hogan Golf Equipment Company. Without Mr. Brewton, I wouldn’t have had the opportunity to test and review the subjects under review. Thanks for the opportunity Tyler!!

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They sort of have a glow to them, don’t they?

Wedges. Other than putters these are the clubs in the bag of any golfer that I look at and think about a couple of things. They are an intimate golf club in that golfers sometimes (like myself) look to create a bond with them. They are a club that we need to trust and a club that we look towards to save us a stroke here and there along the way. Also, other than a putter, wedges are the most likely the club(s) that you’d likely find yourself using the most during the course of a golfing season.

2015 saw the re-birth of a brand lost on the golf world after a fairly lengthy hiatus. Dating back to the 2015 PGA Merchandise Show in Orlando, Florida anticipation grew as Ben Hogan Golf Equipment was back in the golf manufacturing business. That January, attendees to the show were witness to exciting new golf clubs. Launched at this time was the Ft. Worth 15 irons and their brethren the TK Wedges (named after their creator and President of the new Ben Hogan Golf Terry Koehler). These irons and wedges left a very good impression on attendees (consisting of industry professionals) and especially this writer. I admitted that when the show ended I wanted to play them while I was competing in Mini-Tours but my budget didn’t allow it. Following their initial launch, 2016 was another exciting year as Ben Hogan Golf Equipment released their first and only foray into hybrids (VKTR), the FT. Worth HI irons and they ultra-elegant PTx irons which still resonate with me several years later. 2018 would be a year pf great momentum for the Ben Hogan Golf Equipment Company. In 2018, Ben Hogan Golf released a variety of soft goods (duffle bags, backpacks, caps, and accessories) and several new product releases which included the Ft. Worth White and Ft. Worth Black Irons, their new Edge irons and the Equalizer wedges. As you’ve already seen from the title it is these wedges that are the focus of this review.

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Rustic. A throwback to the past.

The Equalizer wedges have an interesting history. Back when Mr. Hogan was playing competitively it was his competitors that referred to his pitching wedge as an Equalizer”. While Mr. Hogan (in comparison to his peers) wasn’t the longest during his playing career it was his short game that set him apart propelling him to the legendary career that he had. In designing wedges, Mr. Hogan also firmly believed that too much weight set in the sole led to inconsistency.

After my discussions with Mr. Brewton and learning that I was going to be receiving the opportunity to test and review the Equalizer wedges, I became very excited. Having admired them for some time since their release (through digital platforms) knowing that I would have this wedges in hand got my “juices” running. I had to know if they were as pretty as they looked. More on that to come shortly.

The Pre-Shot Routine

The Equalizer wedges from Ben Hogan Golf are forged from 1025 Carbon Steel. This material makes for creating club heads that provide unsurpassed feel and feedback that is second to none. In a time where most wedges in the industry are cast the fact that the Equalizer wedges are forged offers a distinct advantage.

When it comes to the issue of shots ballooning most golfers instinctively think that this is an issue relegated solely to drivers. This is not the case. Have you ever noticed that your ballflight with the wedges is a tad inconsistent? Mass low in the head was something that Mr. Hogan disagreed with and this fact was reflected then and it is now in these Equalizer wedges. The lower the loft (i.e. 48°) mass is shifted further up the face which aids in preventing ballooning and excessive spin while increasing accuracy. As the loft increases mass is placed lower in the head to assist with green holding stopping power and “popping” the golf ball up, on those finesse shots from around the green.

 

Faces on the Equalizer wedges are 100% CNC-milled. This process is time-consuming and expensive but is a noticeable change from offerings from competitors. The milling provides consistency in the manufacturing process which also yield tighter spec tolerances while providing maximum spin. The grooves of the Equalizer wedges are the maximum allowable set-out in guidelines by golf’s major governing bodies (R &A  and the USGA).

Turf interaction is extremely important and the more versatile a wedge is the more valuable a wedge can become in helping to shoot lower scores. Ben Hogan Golf Equipment identified this in designing the Equalizer wedges. The Equalizer wedges feature “an improved V-Sole Design”. By combining a higher bounce leading edge and a lower bounce trailing edge the design team at Ben Hogan Golf designed the Equalizer wedges to allow for “easy manipulation of the clubhead without changing the loft no matter if you are facing downhill, uphill or even sidehill lies. V-Sole truly is the most versatile sole in golf”.

 

The Transition

(What I tested: Equalizer wedges 48°, 52°, and 56°. All wedges were shafted with KBS Tour V in Stiff flex. Stock Ben Hogan by Lamkin Grips)

When the box arrived from Ben Hogan Golf arrived I was elated. Finally, I was going to see for myself what these wedges truly looked and felt like. I opened the box and inside sat three wedges. Usually, the first thing that I notice during an unboxing of golf clubs is the head but that wasn’t the case at all. The first thing that I noticed was actually the grips. While I really like the blue and grey contrast of the grips what caught my eye was Mr. Hogan’s signature on the grips. Just the fact that his name was emblazoned on these grips added to the class of these clubs. From a tactile standpoint, I loved the feel of these grips (by Lamkin) in my hands. I also need to point out that the thank-you card and stickers were a nice little touch.

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Then I removed the plastic from the first head. It was that moment that I realized that in my hands were the prettiest wedge that I’ve ever laid my eyes on. From an aesthetics standpoint if I had to rate them out of 10 they might very well get an “11”. If you look at the picture above you’ll observe the soft, rounded shape. You’ll also see the milling of the face with special attention being placed on the grooves. However, the aesthetics don’t simply stop there. The milling on the rear of the head is exquisite and the paintfill is classy as one might expect of anything bearing the name of the legendary golfer. Even the ferrules (red stripes on black) have a “retro” feel to them. I just love easy the Equalizer wedges are on the eyes and the satin finish definitely help.

Feel The feel is real. Much can be said of the 1025 Carbon Steel that as used in the manufacturing of the Equalizer wedges. My initial swings were into nets and indoor dome sessions. What really caught my attention during these passes was the feel at impact. Not only do the Equalizer wedges feel great through impact (the hitting area) the feel of impact is even better. I would describe the sound like an “aggressive click”. I have never felt or heard what I did from a wedge prior. There was a combination of “power and feel” with the 48° and 52° while the 56° was “silky soft and pure”. Quite honestly, I couldn’t wait to take these wedges outside and quite frankly I was already forming a very strong opinion of these Equalizer wedges without hitting a shot greenside or outdoors for the matter. I actually had to coach myself to slow down from making a premature judgment on them.

I had plans on putting them to the test in January during PGA Show week but due to Winter Storm Harper travel plans were cut short therefore eliminating any designs on playing golf. Instead, this would happen in March.

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Performance – March was an exciting time. I managed to get away for a few days towards the end of March and I wasted no time finally seeing the Ben Hogan Equalizer wedges in action. The conditions at Terrace Hill Golf Center in Temple Terrace, Florida were difficult. There was a hurting wind (3 clubs) blowing right into my face. Having never seen any sort of ballflight before I started slow and low with hitting some simple chips and pitch shots. The feel in my hands on these “finesse” shots was so pleasing. My hands and head loved the feel as the ball came off of the face. As I loosened up I started to lengthen out and make swings with a little more purpose. All of these swings resulted in tight draws, seemingly unaffected by the wind and tidy divots. I think the fact that the ball flight wasn’t affected by the wind speaks volumes of the “Progressive Center of Mass System” that Ben Hogan Golf R&D incorporated into the design of the Equalizer wedges.

As my testing transitioned from the range to the course I was just as impressed. My first approach shot was into the wind into a green that was hard. I used a Bridgestone Golf e12 Soft (in testing as well) and was impressed that this “tweener” shot landed and stopped 8 feet from the pin. What an amazing first impression! I would further test the Equalizer wedges with other golf balls that are being tested and the more that I used these Equalizer wedges the more comfortable and impressed I became with them. No matter the green or the shot whether full approach or greenside the first round played using the Equalizer wedges left me extremely impressed.

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Testing would move from a course that firm to another golf course (Sanlan Golf Course in Lakeland, Florida) that offered softer conditions. While the balls weren’t the same, shot in and shot out what didn’t change were the results. the versatility of the V-Sole was/is fantastic. What’s more? There was no digging or issues with turf interaction. At one point, I played through a torrential downpour and the course softened up in a real hurry. Just to elaborate a little more on turf interaction the 56° popped the ball with ease out of bunkers. The Ben Hogan Equalizer wedges flat-out performed and gained my trust in a real hurry.

The Finish

If there was one thing that I could change about this testing it’s that I didn’t take advantage of the free length, loft and lie adjustments. I went standard everything while I should have requested my 2° flat. However, seeing that I never had issues with my shots errantly flying left it obviously wasn’t an issue. These are wedges that are elegant, exquisite and exude class. As a result of Ben Hogan Golf Equipment offering their products at “factory-direct pricing” (#NoRetailMarkUp) that means that you get phenomenal value for your golf consumer dollars. In what world can you purchase a forged wedge for $100 USD with either a steel (KBS Tour) or graphite (UST Mamiya Recoil) shaft? Well, I guess the answer to that question is in Ben Hogan Golf’s world via online purchases. If you’re in the market for new wedges, look no further than Ben Hogan Golf Equipment Golf and the Equalizer wedges. The Equalizer wedges come in both left AND right-handed options with two finishes being available. Black and Chrome. For more information please visit https://benhogangolf.com/products/equalizer-wedges

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

 

AJGA Welcomes BIG MAX as Official Push Cart Provider

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Leading push cart and waterproof golf bag brand in Europe

BRASELTON, Ga. – The American Junior Golf Association and BIG MAX have agreed to a four-year partnership naming BIG MAX as the Official Push Cart of the AJGA. The partnership will see a BIG MAX presence at all AJGA events throughout the season and will establish a BIG MAX borrow program that will make BIG MAX push carts available to use for participants at AJGA events.

BIG MAX has grown into a global leader in the industry for push carts and golf bags since its founding in 1994 and launch into the U.S. market in 2014. BIG MAX golf bags are manufactured using the highest quality materials and workmanship to deliver the best user experience in design, form, and function. BIG MAX push carts have held the position as leading push cart manufacturer in Europe for more than 20 years.

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“We’re very excited to begin our relationship with the AJGA,” said Richard Oldach, Chief Executive Officer of BIG MAX USA. “Junior golfers can get multiple benefits by using a push cart, from reducing fatigue to removing the strain on their body that carrying a heavy bag brings. To be a part of the AJGA’s world-class events and to connect with the next generation of golfers is a fantastic opportunity for BIG MAX and we look forward to seeing this partnership develop.”

BIG MAX’s partnership with the AJGA reinforces the brand’s commitment to enabling more junior golfers to experience the benefits of using these premium push carts.BIG MAX joins the AJGA as a tournament partner of the Kyle Stanley Championship by Transamerica on June 30 – July 2, 2019, at Canterwood Golf Country Club.

“We are excited to have BIG MAX on board with the AJGA,” said AJGA Director of Business Development, Scott Geary. “Our members will really benefit from having access to their carts. It is our mission to get players exposure to college coaches and we are proud to partner with BIG MAX to help us grow junior golf and accomplish our mission.”

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For more information about the AJGA visit online through Facebook, Twitter or at www.ajga.org.

For more information about BIG MAX, visit Twitter, Instagram or at us.bigmaxgolf.com.

About BIG MAX

BIG MAX has been Europe’s No. 1 push cart brand for more than 15 years following the unprecedented success of the world’s first three-wheel push cart, the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. The most recent advancement from BIG MAX is Fold Flat technology. The technology has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than five inches deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE golf bag technology. In the last quarter of 2017, BIG MAX became the No. 1 golf bag and travel cover brand in Germany, a traditional marker for No. 1 in continental Europe.

About the AJGA

The American Junior Golf Association is a 501(c)(3) nonprofit organization dedicated to the overall growth and development of young men and women who aspire to earn college golf scholarships through competitive junior golf. The AJGA provides valuable exposure for college golf scholarships and has an annual junior membership (boys and girls, ages 12-19) of more than 7,000 members from 50 states and 60 foreign countries. Through initiatives like the Achieving Competitive Excellence (ACE) Grant, a financial assistance program, and Leadership Links, a service-oriented platform that teaches juniors charitable-giving skills, the AJGA fosters the growth of golf’s next generation. TaylorMade and Adidas are the AJGA’s National Sponsors, supporting the AJGA for more than 25 years.

TaylorMade has served as the Official Ball of the AJGA since 2016. adidas has been the Official Apparel and Footwear of the AJGA since 2017. Rolex, in its fourth decade of AJGA sponsorship, became the inaugural AJGA Premier Partner in 2004. AJGA alumni have risen to the top of amateur, collegiate and professional golf.

Former AJGA juniors have compiled more than 900 victories on the PGA and LPGA Tours. AJGA alumni include Rickie Fowler, Sergio Garcia, Dustin Johnson, Phil Mickelson, Patrick Reed, Jordan Spieth, Justin Thomas, Tiger Woods, Paula Creamer, Ariya Jutanugarn, Cristie Kerr, Stacy Lewis, Brittany Lincicome, Anna Nordqvist, Inbee Park, and Lexi Thompson.