Odds ‘n’ Ends – January 16th, 2019

It’s that time again. It’s time to take a quick look at some recent happenings in the golf world. So many things… so little time. Where to begin?

Let’s take a look at a trend that’s starting to develop. I have no issue with following the rules and even bending them sometimes isn’t necessarily a bad thing. Without any semblance of rules… you have anarchy. When it comes to the Rules of Golf they’re in place for a reason. Much like Newton’s First Law of Physics (“For every action… there’s an equal but opposite reaction”). While some of the rules are silly and can hurt you (some of these were addressed on January 1st) some are in place to actually help golfers. Some of the new modernized golf rules put into place the elimination of the “T.C. Chen”. Yes… the double-hit! Now there’s no penalty for doing so and over social media I’ve seen various videos of golfers (including PGA Tour players) practicing or just goofing around from behind a tree executing the “Intentional Chen”. UGH! It nauseates me. Now you’re actually stretching the envelope of the rule thus taking away a little bit of the integrity from the game. Like there hasn’t been enough taken from it already. If a Tour player were to do it… it would be “Bush League”. Period! The rule needs to be re-written to include “not intentionally for the purposes of getting out from behind a hazard etc”. Or at least something to that effect.

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Brooks Koepka escaping trouble. Using the “Intentional Chen”.

We crowned a new winner at the 2019 Sony Open in Hawaii this past weekend. Matt Kuchar played some great golf. He bested the field by 4 shots finishing at -22. Armed with the golf clubs and golf ball below he took home a nice little paycheck of just under $1.2M (yeah… you know where this is headed).

Ball: Bridgestone Tour B X

Driver: Bridgestone Tour B JGR (Fujikura Atmos Tour Spec 6S), 9.5 degrees

3-wood: Titleist TS2, 13.5 degrees

Hybrids: Bridgestone Tour B XD-H (18 degrees); Ping Anser (20 degrees)

Irons (5-PW): Bridgestone J15CB

Wedges: Bridgestone J40 Forged (52 degrees); Cleveland RTX-4 (56 degrees); Cleveland RTX-3 (62 degrees)

Putter: Bettinardi Kuchar Model 1

So this week all over social media we heard about an incident…story…rumour or whatever you want to call it involving his win at 2018 Mayakoba Classic. For this tournament, Kuchar hired a local caddie. Apparently, the parties involved came to an agreement. The caddie would be remunerated $3,000 USD for his work during the week. Sheesh! I’d love $3,000 for a week of work. Crap! I’ll do it for $2,000 USD (always undercut the competition). Anyways, Kuchar would go on to win the tournament and if you believe everything that you read (especially on the internet) the caddie didn’t receive any more than the $3,000 after the victory. To this end I have this to say. With none of us being there firsthand none of us should be so freaking quick to judge Kooch! If that was all of the money that the caddie received then that sucks I guess. If he was given more money than that out of the winnings then good for him. He rendered good services during the week and deserved a payout. You know who didn’t make $3,000 USD that week? Me!

Sony Open In Hawaii - Final Round

Photo Credit: Getty Images

As we know, Justin Rose left TaylorMade Golf to sign with Honma. Actually, he didn’t leave them. His contract expired and he was an equipment free agent in a way similar to players on professional sports teams and NASCAR drivers. According to reports, it all started with a putter. But not just any putter. The way that I translate it, is that he tested a putter (Axis1) and consequently rolled the ball well with it. One thing led to another. After testing out Honma products late in 2018 he began to really appreciate the quality of their products. Honma Golf allowed Rose to have input on the design which as it turned out weighed-in on his decision significantly. This is something that I truly appreciate. This meant something to the Englishman.  There were other little things in the contract that swayed Rose to go in that direction including the ability to pick and choose any metalwoods and golf ball of his choosing. For the time being, it’s being reported that Rose will continue to play TaylorMade fairway woods. I expect that to change not too far down the road. Rosey… I like you even more.

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That’s it for Odd ‘n’ Ends for this week. The next time we do this… I’ll have wrapped up my Demo Day experience at the 2019 PGA Merchandise Show.

Until The Next Tee!!

#SeeUOnTheNextTee #FightAndGrind

Ben Hogan Golf Equipment Company to Build Upon 2018 Success with New Products in 2019

As of late I’ve written and/or talked a lot about the Ben Hogan Golf Equipment company. the brand that brings you premium forged irons and wedges at extremely affordable price points. It’s my opinion that they have the best price point in the golf industry.

2018 was a great year for the Dallas, Texas based company as they brought out several exciting products. From soft goods that included caps and backpacks to a series of new equipment. Among them were models like the Ft. Worth Black and Ft. Worth White irons, Edge irons and last but not least the Equalizer wedges. Stay tuned for a review of the latter in the future.

Looking to build off of the banner year that 2018 was Ben Hogan Golf Equipment announced plans to introduce new products and programs to expand their growth further. Speculating may not be the right thing for media to do but I can’t but to partake in it. It’s fun. Could Ben Hogan Golf be releasing a new hybrid? Or maybe just maybe dare I say a driver or fairway metals? I remember a conversation in 2016 that I had with a rep at the 2016 PGA Show. Maybe a putter? Who remembers the Ben Hogan Bettinardi putters?

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For more information… please see the press release below. Thanks to Jared Minski of Mastro Communications for sharing the release.

 

Unique Factory-Direct Business Model Provides Serious Golfers with Tour-Quality,  High-Performance Golf Clubs at a Fraction of Competitive Brand Pricing

Fort Worth, Texas – January 14, 2019 –  On the heels of multi-million dollar sales growth in 2018, the resurgent Ben Hogan Golf Equipment Company is optimistic about 2019 and plans to introduce a number of new products and programs to fuel growth.

“2018 was a tremendous year for the Ben Hogan Golf Equipment Company.  We’ve proven to ourselves that our Factory-Direct business model works extraordinarily well and is clearly the way more and more premium golf equipment will be purchased in the future.  We’ve also proven to serious golfers that the brand is firmly back and remains committed to Mr. Hogan’s mission of creating the best-performing golf equipment in the world,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “In 2019, we will be aggressive and continue to invest in our Company and business model.  Our new product line-up, specifically, is exceptional and we believe golfers will increasingly migrate away from traditional sales channels to purchase Ben Hogan golf equipment online.”

White adds, “We offer best-in-class golf clubs to golfers at hundreds of dollars less than they would pay for competitive brand products in the mark-up driven retail sector.  And, because we aren’t beholden to retail sales cycles and shelf re-sets, we bring products to market only when they are worthy of Ben Hogan’s signature.  We’ll roll out some new irons and will likely enter some new product categories in the very near future.  I’d urge serious golfers to wait and see what is coming from us before investing in new products from other leading brands.  I promise, they won’t be disappointed!”

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Recognized for producing the highest-quality, best-performing and best-feeling forged irons and wedges in the game, the Company’s 2019 new product introductions will complement the existing line-up that includes the Fort Worth Black and White irons, PTX irons, Edge irons, Equalizer wedges, VKTR hybrids and Ft. Worth HI utility clubs.

All products are designed specifically for serious golfers of varying skill levels and are hand-crafted using Ben Hogan Golf’s proprietary club building process. The Company’s team of craftsmen, some of whom worked with Mr. Hogan directly for many years, build each individual club and set of irons one at a time,

to exacting, individual specifications.  Mass production techniques are not utilized at Ben Hogan Golf Equipment Company.

Moreover, recognizing that most golfers want to personally experience equipment before they purchase, Ben Hogan Golf offers a simple, risk-free demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company. The Company reports that over 70% of people who try Ben Hogan golf equipment via the Demo Program end up buying equipment.

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The Company also offers a number of other consumer-centric programs including free domestic shipping on orders over $150.00, flat-rate international shipping, a low or no-cost financing program, and no-charge customization of all clubs.

To learn more about Ben Hogan Golf, please visit www.benhogangolf.com.

Keep up-to-date with all of the latest Ben Hogan Golf news on social media:

 

 

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

Exciting Runway Fashion Show Features Latest Apparel and Accessory Lines at the 2019 PGA Merchandise Show on Thursday, Jan. 24

PALM BEACH GARDENS, Fla. (Jan. 11, 2019) — The 2019 PGA Merchandise Show, Jan. 23-25 in Orlando, will feature a live runway Fashion Show at the PGA Forum Stage presented by OMEGA in the Orange County Convention Center on Thursday, Jan. 24, at 5:45 p.m. Top apparel and accessory companies will showcase their newest collections in a high-energy fashion show, bringing apparel to life, while accentuating the details, attributes and craftsmanship of each piece.

The PGA Show Fashion Show will be emceed by Golf Channel Reporter Bailey Mosier, and includes fashion trends and insights from What to Wear Next fashion journalists Greg Monteforte and Roberta Miceli. DJ Elliott will provide energizing music, and MRS-Events returns to direct the runway production. The PGA Show Fashion Show Happy Hour Reception will immediately follow, providing a special opportunity to network with designers and brands one-on-one.

Attending PGA Professionals, golf buyers and industry leaders will have a special opportunity to preview the latest golf and resort lifestyle fashions, learn merchandising techniques, source global suppliers and meet with executives of golf apparel market leaders – who will be among approximately 1,000 companies and brands exhibiting at the 66th PGA Merchandise Show, the MAJOR of Golf Business.

Featured Fashion Show Companies:
(As of 1/11/19)
 
adidas Golf
Bald Head Blues presented by Shop With Golf
Callaway Golf Apparel
Daily Sports
Duca Del Cosma B.V
Greg Norman Collection
Linksoul presented by Shop With Golf
Original Penguin
Straight Down
TravisMathew
Under Armour

About the PGA Merchandise Show
The 66th PGA Merchandise Show, held Jan. 22-25, 2019, in Orlando, will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Demo Day, the world’s largest professional golf testing event, will be held on Tuesday, Jan. 22, at the Orange County National Golf Center. During PGA Show days, Jan. 23-25, at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. The PGA Merchandise Show, “the MAJOR of Golf Business,” is a trade-only event, not open to the public.
Learn more at PGAShow.com and engage with us at: