Miura Officially Debuts Documentary on March 19th

Have you ever wanted to have an inside look at one of the most enigmatic brands in golf? Now is your chance. Miura Golf has officially released a documentary that takes golfers behind the scenes of the mystique that is Miura Golf.

From the birthplace of Katsuhiro Miura to their manufacturing process and a look at what can be expected from Miura Golf moving forward. This documentary is a must watch for golf fans and “equipment junkies” alike.

Please see the press release below released by Miura Golf and Mary Beth Lacy for further details.

SCOTTSDALE, ARIZONA — The inside story behind one of golf’s most iconic and mysterious brands is about to be unveiled with the release of the film documentary, Discovering Perfection: The Miura Story, being digitally distributed on March 19, 2018 at http://miuragolf.com/film/.

The short-documentary on the Japanese club manufacturer takes golf fans, documentary buffs and aficionados of Japanese craftsmanship into the world of the Miura family. Billed as the world’s finest forged golf clubs, Miura’s story began in 1957 when the company’s founder, Katsuhiro Miura, began hand-grinding golf clubs. The documentary, set in three chapters, uncovers the history of the brand, explores its building techniques, and discovers the legacy of the most storied and secretive manufacturer in golf history.

“Behind the world’s finest forged golf clubs is a compelling story,” says Howard Milstein, Executive Producer. “Since 1957, the Miura family has been hands-on, designing and constructing premium golf clubs that set the industry standard. There’s precision every step of the way and this documentary showcases the tradition and incredible craftsmanship that creates one of the most interesting stories in the golf industry.”


Chapter 1: The Mystery

Miura’s history is deeply rooted in this tradition of excellence, creating a unique ancestry in the manufacturing of steel golf clubs. The story begins in Himeji, Japan, where we uncover the birthplace of the Miura golf club and its founder, “Miura-San”, Katsuhiro Miura.

Chapter 2: The Laboratory

The story continues as Miura-san goes on to teach his sons, Yoshitaka and Shinei, the fine art of crafting steel golf clubs. The unique design and manufacturing process is revealed, unveiling the iconic Miura way. Discover what truly makes a Miura club stand above the rest, from a golfer and clubfitter’s viewpoint.

Chapter 3: The Golfer’s Sword

Although Miura has made a significant impact on the industry’s past and present, the story does not simply end as Miura-san, Yoshitaka, and Shinei reflect on their historic contributions to the golf industry. In this epic conclusion, learn what can be expected from the renowned brand and its impending legacy.

Discovering Perfection: The Miura Story  

The film, supported by Executive Producer Howard Milstein, was captured throughout 2017 by a Canadian documentary film-team that traveled to Japan and throughout North America in putting together this story. By meeting with Miura family members, the American management group, and advocates of the clubs, the film takes a non-partisan exploration route to discovering what goes into these clubs being considered the finest in the world.


Until The Next Tee!!

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Ben Hogan Golf Equipment Company Announces the Equalizer is Back

Ironically enough, I just posted yesterday about the Ben Hogan Golf Equipment Company releasing a new line of soft goods. Well, the company is back in the news again a day later. This morning, the Ben Hogan Golf Equipment Company announced that they are releasing a new wedge to their line-up.

The newest wedge creation has been unveiled. The Equalizer. For those out there that aren’t aware “the Equalizer Wedge was one of Ben Hogan’s secret weapons”.These wedges follow the TK wedges that were released in 2015 and these new creations look to be very aesthetically pleasing. It’s tough to know for certain from the picture but looking at them they appear to have a very forgiving quality to them. Seeing that the Equalizer Wedges are forged from 1025 Carbon Steel these wedges should yield fantastic feel. The difference with these wedges is the incorporation of  what Ben Hogan calls “Progressive Center of Mass Weighting System”. In the various wedges engineers ans designers “moved more mass higher and around the edge of the club head in the lower lofted gap wedges, and incrementally lowered it in the sand and more highly lofted lob wedges”.

Below is the press release as shared by Tracey Nackel of Read The Greens Golf Media that further outlines the premise behind The Equalizer Wedges.


Fort Worth, Texas – March 19, 2018 – Ben Hogan Golf Equipment Company, LLC, manufacturer of premium golf clubs, golf bags, and accessories proudly announced today that the company has introduced a new line of wedges named for one of Ben Hogan’s favorite short game tools – the Equalizer. The full line of left and right-handed Equalizer wedges can be pre-ordered immediately at www. www.BenHoganGolf.com and will ship soon.


During his playing career, Ben Hogan’s competitors called his Pitching Wedge his “Equalizer” because he played it so efficiently. Hogan was a legendary ball striker but he was also well known for his short game.  His short game was one of the best on Tour which led him to 65 professional victories and nine major titles. Hogan credited much of his short game success to his wedge design and relentless practice regime.


Ben Hogan knew that ‘unbalanced’ wedges, those with too much weight positioned near the sole of the club and, in turn, very thin faces, wouldn’t perform consistently. After years of experimenting with weight distribution, he found one of many ‘secrets.’


The Ben Hogan Golf Equipment engineers applied Ben Hogan’s wedge design philosophy across an entirely new line of Gap, Sand and Lob wedges, all worthy to bear the legendary Equalizer name. Equalizer wedges not only perform exceptionally well around the greens, but bear classical, yet contemporary Ben Hogan golf club aesthetics. They truly are the perfect blend of science with artistry.


As with all Ben Hogan irons and wedges, the Equalizer wedges are forged from a soft 1025 carbon steel which provides a pure feeling with tremendous feedback to the hands. Unlike investment cast clubs, the forging process allows the grain flow of the steel to maintain its structural integrity and deliver a sense of continuity between the club head and hands.


No more ballooning. Most modern-day wedges are designed to do one thing: get the ball up in the air as quickly as possible and, in turn, as highly as possible. Their Centers of Mass have been pushed so low in the club head with a ‘one size fits all’ design philosophy that shots hit with any kind of wedge ‘balloon’, reducing accuracy and spin.


Equalizer Wedges have been precisely engineered to do exactly the opposite.  While their basic shapes are classical, the Ben Hogan Golf Equipment engineers have developed an ingenious progressive Progressive Center of Mass Weighting System in the various wedges. They moved more mass higher and around the edge of the club head in the lower lofted gap wedges, and incrementally lowered it in the sand and more highly lofted lob wedges. The result is that Equalizer wedges perform exactly for their intended purposes.


In effect, the lower lofted wedges have a higher Center of Mass that generates flatter, penetrating shot trajectories that skip on the green, and stop quickly.  The higher lofted wedges have been designed with a lower Center of Mass to deliver shots that fly higher, land softly on the green and stop.


For maximum spin and stopping power, the Equalizer Wedges feature a milled face and grooves. The engineering team designed the Ben Hogan Equalizer Wedges with the most aggressive grooves allowed by golf’s governing bodies so short shots stick on the green.


All Equalizer Wedges have 0.20″ U-Shaped grooves precisely cut into the face at increments of 0.40″. Machining the groves into the face after the forging process is an expensive and time consuming extra step in the production process but one that serious golfers will appreciate on their first shot.


The face on all Equalizer Wedges are 100% CNC-milled as well. Not only does this ensure that the face is completely flat, but it creates a texturized surface between the grooves. This textured surface provides the ultimate spin on less than full shots when the ball is not fully compressed into the grooves.


V-Sole® Technology has long been a trademark of Ben Hogan irons and wedges. Ben Hogan Equalizer Wedges feature an enhanced and improved V-Sole® Technology with new sole geometry to fit a wider variety of golfers and course conditions. This revolutionary technology, developed with the input of Tour players, was designed to allow the club head to cut through heavy rough or hard fairways more effectively.


The bounce on the leading edge has been ‘softened’ slightly, and more bounce has been added on the sole. This all but eliminates the club head from ‘digging’ into the ground for those players with a steep angle of attack. The straighter leading edge also helps with alignment and reduces dispersion.


The Equalizer Wedges work together to lower scores. At Ben Hogan Golf, the company firmly believes in a consistent 4-degree loft gaps between all irons. All Ben Hogan iron sets incorporate the PreciseLoft System for optimal distance gapping and to

minimize loft ‘compression’ at the short end of your set.


This revolutionary series of Equalizer Wedges are offered in a variety of profiles and lofts because some players like to carry two gap wedges, one with a weak loft and also a stronger one. Others prefer two sand wedges; one each for soft and wet sand. The Ben Hogan Equalizer Wedges are offered in three different gap wedges (48, 50 or 52 degrees), three different sand wedges (54, 56 and 58 degrees), and two different lob wedges (60 and 62 degrees).


As with all Ben Hogan irons, the Ben Hogan Equalizer Wedges can be customized for no charge. Customization options includes lengths, lies, shafts, and grip modifications.


For more information on the Ben Hogan Equalizer Wedges, please watch the newly released video: https://youtu.be/CYWiWkKhh-E


Ben Hogan Equalizer Wedges are available for demo or purchase at www.BenHoganGolf.com exclusively. True to the company’s innovative factory-direct distribution and pricing strategy, the Equalizer Wedges are sold direct-to-consumers for $100.00 per wedge with either steel or graphite shafts.


Ben Hogan Golf Company now provides short-term financing with NO interest, allowing golfers to pay for their new clubs over a period of time. And, players can Trade-UP their old equipment to offset the costs. Visit www.BenHoganGolf.com for more details.


Until The Next Tee!!

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Ben Hogan Golf Equipment Company Introduces New 2018 Line of Soft Goods and Accessories

The Ben Hogan Golf Equipment Company is one golf equipment company that has confused me in a way. They had an exciting “re-launch” of the brand a few PGA Merchandise Show’s ago. They came out with some gorgeous irons (Ft. Worth and PTX ) and the equally appealing TK wedges. Meanwhile, the VKTR hybrid were no slouch either.

For some reason or another I thought that the brand was fledgling and was going to fall by the wayside. Then they introduced their new business model. That model involves factory-direct pricing which led to huge price drops on their products. Then earlier this year the company signed PGA Tour veteran J.J. Henry which made me feel like I had made a mistake with my insinuation.

Recently, I received a press release from Tracy Nackel from Read The Greens Golf Media that the aforementioned Ben Hogan Golf Equipment company was releasing a new line of soft goods. The products range from headwear to duffel bags further signalling that they are alive and well. Please see the press release below.

Fort Worth, Texas – March 12, 2018 – Ben Hogan Golf Equipment Company, LLC, manufacturer of premium golf clubs and golf bags, announced today that the company will expand its brand and product offerings in 2018 with a new line of soft goods and accessories which include caps, visors, umbrellas, towels and travel gear.


“The introduction of soft goods and accessories to our product offerings is a direct result of repeated requests from loyal customers. Ben Hogan Golf Equipment Company has a strong and loyal fanbase. These products were developed for those people who are proud and passionate about the brand and want to be known for playing Ben Hogan products,” commented Scott White, President and CEO of Ben Hogan Golf Equipment.


“These soft goods and accessories are developed with the same high standards, quality and craftsmanship found in the Ben Hogan Golf Equipment hard goods,” added White.


The new Ben Hogan Golf Equipment headwear line features five (5) different styles in classical colors that are all feature the timeless Ben Hogan signature logo. The headwear selection includes: a performance based, stretch poly, fitted cap in black; a contemporary two-tone mesh back fitted cap in navy and white; two classic fit cotton twill caps with adjustable cloth and metal garb in white and graphite; a mid-fit twill cap in both white and navy: and two lightweight cotton twill visors with a low-rise fit in black and white. ‘Direct Factory’ pricing for all for all caps is $18.00 and $15.00 for the visors.


A Tour inspired 62” Ben Hogan Golf Equipment umbrella with venting will keep golfers dry on the golf course. It is designed in a classic red, white and blue color combination which is complemented with the Ben Hogan logo. It is made with a waterproof blended nylon that is durable and sturdy. This functional but stylish umbrella will be available with ‘Factory Direct’ pricing for $30.00.


Two Ben Hogan Golf Equipment towels are included in the new accessory line. One is a large 42”x22,” super-absorbent, aqua-lock caddie towel embroidered with the iconic Ben Hogan logo in white. This is available directly to the consumer for $18.00. The other is a cross, tri-fold, soft towel with a hook and tri-fold grommet for attaching to a golf or duffel bag. The Ben Hogan logo is prominently screen printed and sells for $15.00.


Travel gear rounds out the new 2018 soft goods and accessories offering. There are three pieces in the line: a duffle bag, backpack, and shoe bag. Each features a rich grey and black color way. Sturdy, high-quality hardware, combined with premium fabrics and a customized Ben Hogan Golf Equipment logo patch, make these pieces highly sought after. The travel gear will ship in late spring with “Factory Direct” pricing at $45.00 for the duffel bag, $60.00 for the backpack and $15.00 for the shoe bag.


All Ben Hogan Golf Equipment including the new 2018 line of soft goods and accessories is available for purchase at www.BenHoganGolf.com exclusively.


All Ben Hogan soft goods and accessories will be shipped domestically at a flat rate of $10.00 per item. Free shipping is offered for all orders of $150.00 or more. All new soft goods and accessories are available immediately with the exception of the travel gear which will be available in April.


About Ben Hogan Golf Equipment Company:


Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs. The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953. The Company offers their premium products online at http://www.benhogangolf.com exclusively. By eliminating the retail “middleman”, the Company’s cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices. For more information on the new “Factory Direct” pricing structure, please review the Company’s video:




To learn more about Ben Hogan Golf, please visit www.benhogangolf.com.


Keep up-to-date with all of the latest Ben Hogan Golf news on social media:


Twitter @BHGolfEquipment

Facebook @BenHoganGolfEquipmentCompany

Instagram @BenHoganGolf


Until The Next Tee!!

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