News and Views

Titleist and FootJoy Announced as Official Sponsors of Women’s Golf Day

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(WEST PALM BEACH, Fla., 1/12/2021 ) Titleist and FootJoy have joined the Women’s Golf Day sponsor family as the Official Golf Ball and Official Footwear Sponsors, respectively, of Women’s Golf Day (WGD) 2021. These highly respected golf industry leaders join WGD’s mission to engage, empower and support women and girls through the game of golf. Together, Women’s Golf Day, Titleist and FootJoy are striving to bring more women and juniors into the game of golf than ever before through education and opportunity.

“The growth and impact of Women’s Golf Day aligned well with our corporate dedication to engage with more women and girls than ever before,” comments Alicia Madden, Director of Media Acushnet Company. “We actively support women’s golf at every level of the game and are excited to see how this new partnership will enable us all to bring new players into the game and support those who have already fallen in love with the sport.”

Women’s Golf Day takes place on June 1, 2021. Throughout 2021, Acushnet Company, the parent company of Titleist and FootJoy, will work in conjunction with the WGD team to introduce new and innovative ways to engage and educate women about the opportunities that exist within golf. Since its inception in 2016, Women’s Golf Day has been hosted in over 900 location in 68 countries and this new relationship will benefit both the VIP Membership and broad ambassador and location network that supports the international movement.

Elisa Gaudet, Founder of WGD is delighted with this new partnership which heralds a fantastic start to 2021. She comments: “It is thanks to the commitment of individuals and organizations like Titleist and FootJoy, who are prioritizing the women’s game, that WGD is able to continue to grow from strength to strength. We look forward to partnering with them in this mission. Having these brands as part of our community makes us very proud and I am excited to see how we can work together to determine the future of our sport around the world.”

Locations wishing to host a Women’s Golf Day event on June 1, 2021 can register at WomenGolfDay.com/register. Men and women who wish to join the VIP Membership network are welcome to learn more at womensgolfday.com.

Women’s Golf Day Supporters: Partners and supporting organizations of WGD are: Ahead, All Square, Annika Foundation, ASIAN GOLF, Callaway Golf, The California Alliance for Golf, Chronogolf, ClubCorp, EGCOA, European Tour, European Tour Properties, PGA of America, FootJoy, The First Tee, Gallus Golf, The Golf Channel, GolfNow, International Golf Federation, LET, LPGA, LPGA Amateur, Modest Golf Management, NGCOA, NGCOA Canada, PGA of America, PGA TOUR, PGA TOUR Superstore, The R&A, Sky Sports, Titleist, TopGolf, TPC Properties, Troon Golf, Troon International, USGA, WE ARE GOLF, Women & Golf, The World Golf Foundation and more.

ABOUT WOMEN’S GOLF DAY

Women’s Golf Day (WGD) is a global movement that strives to Engage, Empower, and Support women and girls through golf. The one-day, four-hour event, has now taken place at more than 900 locations 68 countries since its inception in 2016, and has introduced thousands of new golfers to the sport. WGD is the fastest-growing female golf development initiative.

In 2020, WGD’s primary hashtag, #WomensGolfDay, received more than 59 million global impressions to nearly 37 million people viewing WGD content. Women’s Golf Day is unique, there is nothing like it in sports, a one-day sporting and community celebration event that unites women through golf across the globe for 24 hours straight transcending race, religion, language, geography or economic status. Visit http://www.womensgolfday.com  @womensgolfday, #WomensGolfDay #WGDunites

ABOUT ACUSHNET COMPANY

We are the global leader in the design, development, manufacture and distribution of performance driven golf products, which are widely recognized for their quality excellence. Driven by our focus on dedicated and discerning golfers and the golf shops that serve them, we believe we are the most authentic and enduring company in the golf industry. Our mission – to be the performance and quality leader in every golf product category in which we compete – has remained consistent since we entered the golf ball business in 1932. Today, we are the steward of two of the most revered brands in golf – Titleist, one of golf’s leading performance equipment brands, and FootJoy, one of golf’s leading performance wear brands.

Introduction to Testing – Edison Golf Forged Wedges

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I would like to extend many thanks to the Chairman and Director of Innovation for Edison Golf, Terry Koehler for giving me this opportunity to test and review the Edison Forged Wedges from Edison Golf.

If you’re familiar with Mr. Koehler, it’s because he’s also known for designing equipment from manufacturers like Eidolon, Reid Lockhart, Scor Golf, and last but certainly not least Ben Hogan Golf (Ft. Worth irons and TK 15 wedges). For the last 30 or so years, Mr. Koehler has been designing products, for you, the recreational player. Or shall I say, the golfer that isn’t on television late on Sunday afternoons.

Did you know that over the last several decades, when it comes to golf club design, wedges have very much remained the same without much in the way of innovation. If you were to look in retail shops or the majority of golfers on any given golf course, you’ll see that the wedges are predominantly “tour-inspired” design. Wedges that are generally unforgiving. All constructed with the same design principle too, the majority of the weight is distributed into the flange (the area of the sole that extends back from the clubface).

When it comes to Edison Forged Wedges from Edison Golf, this is simply not the case. While there is weight in the lower part of the head, there is also weight along the top section of the head as well. This design feature is demonstrated in the photos above. You’ll see that the weight along the top portion of the head is heavier in the Edison Forged Wedges as opposed to the competitors. Smash factor is important with wedges as it is with metalwoods and irons alike. The smallest miss with a wedge will have a less than desirable result. Most notably, a miss short of the intended target. But this is only a fraction of the story.

Please view the unboxing video as I dive a little bit deeper into these wedges from Edison Golf. Stay tuned for much more on these golf clubs, right here at Until The Next Tee. Let the testing begin.

Until The Next Tee!!

#fightandgrind

Club Champion Opens In Three New Markets

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Nation’s #1 Club Fitter Now Has 76 Studios Nationwide

Willowbrook, IL — Custom club fitter Club Champion announces the opening of three
new fitting studios this month, located in Memphis, TN; Jupiter, FL and Bradenton, FL.
The stores are open and accepting fitting appointments.

Club Champion fits, sells and builds custom golf clubs using brands like Callaway,
TaylorMade, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers
a Tour-quality fitting that produces longer, more accurate shots with a nearly 100%
satisfaction rate for golfers of any ability level.

The new studios feature two indoor hitting bays with TrackMan launch monitors for
analyzing performance, a SAM PuttLab system to find the perfect putter, and a build
shop for repairing and assembling golf clubs by hand. The roughly 3,000 square foot
spaces also include a demo matrix to display the head and shaft options that make up
their 50,000+ hittable combinations.

Club Champion announces three new fitting centers (Florida – Bradenton and Jupiter) (Tennessee – Memphis)

“We are excited to bring the finest club fitting and building to the golfers in these new
markets,” said Nick Sherburne, founder of Club Champion. “Our only goal is to find the
best combination of components to help customers lower their scores and better enjoy
the game.”

Ranked by Golf Digest as one of the 100 Best Club Fitters ten years running, Club
Champion hires experienced fitters who then receive an additional 150+ hours of
training, which is unmatched in the golf industry. The company has a unique coupling
system used to combine any head and shaft together, so golfers hit the precise
combination to be custom built for them. They are the only fitter in the country to offer
over 50,000 interchangeable head and shaft combinations on-site, at all locations.

“Many players think they aren’t good enough to be custom fit, but we’ve participated in
multiple third-party studies that showed higher handicappers saw the biggest gains,”
said Sherburne. “Some of these golfers shaved as many as ten strokes per round.”
For a limited time, the new stores will celebrate their grand openings by offering 50% off
fitting fees with an equipment purchase of $500 or more. Putter fittings are the only
exception; they are 50% off with the purchase of a new putter.

The newest stores are located at:

6450 Poplar Avenue, Memphis, TN 38119
901 W. Indiantown Road, Jupiter, FL 33458
5275 University Parkway, Bradenton, FL 34201

The studios are open from 10 a.m. to 6 p.m. Monday through Thursday, and Friday and
Saturday 9 a.m. to 5 p.m. More information can be found at http://www.clubchampiongolf.com
or by calling (888) 340-7820.

About Club Champion

Established in 2010, Club Champion is a national club fitting and building company
headquartered in Chicago, IL. There are currently more than 75 Club Champion fitting
studios in major markets across the country, with plans to expand further in 2021. The
studios carry all the top golf club, shaft and grip manufacturers in the industry, which are
used to build test clubs in real-time. Studios are equipped with advanced analysis
technology, along with highly trained certified fitters and builders who must complete an
extensive training program. Services include club fitting and building, repair services,
personalization, and highly engaging corporate and personal entertainment events. For
more information about Club Champion, visit http://www.clubchampiongolf.com.

Announcing Tips Now at Until The Next Tee – #NextTeeTips

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Yes, there are a million sources for golf tips at your fingertips. While that may be the case, Until The Next Tee can be your “one stop shop” for everything golf-related. My opinions are genuine and I am who I am on camera. Nothing is ever scripted.

The editorials have been there and so to were the equipment reviews. Golf course reviews have been a recent addition too. So, what might have been lacking? A podcast? Well, “TeeBox Chatter” is on the horizon and promises to be a laid back affair. So, the lacking ingredient would be golf tips.

Why am I smiling? My striking is good and things are happening here at Until The Next Tee.

“Next Tee Tips” will cover everything from my “Fundamental Four” (watch the first tip installment below to find out what they are) to things for the more advanced golfer. While some of it will be swing instruction there will also be an additional wrinkle or two for good measure. The mental side of things will be covered as well as equipment advice.

Do you need someone to help push you along with any golf goals? Well, after #Golfchat the other night (it takes place on Twitter) I threw my hat into the ring offering to help any of the #golfchatters out there. I’m more than happy to give you insight or help you push towards your goals.

In the first instalment of tip videos (and the majority of tips will be video in nature) I cover a topic called “Thaw the Freeze”. If you freeze at address prior to your swing, this tip might be for you.

You may hear a whine at the end of the video. That’s my pup wanting to continue our walk. He’s a big baby!

Until The Next Tee!!

#fightandgrind

World No. 1 Dustin Johnson Signs Extension with TaylorMade Golf Company

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THE REIGNING MASTERS CHAMPION HAS BEEN WITH TAYLORMADE SINCE HE TURNED PRO, AND THE PAIRING SHOWS NO SIGN OF SLOWING DOWN

CARLSBAD, Calif. (January 7, 2021) – Team TaylorMade has one of the strongest lineups in all of professional golf. As a company built around product innovation, technology and authentic golfer relationships, the brand has attracted some of the best and most magnetic players in the game.

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© TaylorMade Golf

There’s no better example of that than Dustin Johnson. He has been a centerpiece for the brand’s team of world-class tour professionals since turning pro 14 years ago. Armed with TaylorMade equipment, Johnson has amassed 24 victories over the course of his career including two major championships.

He’s currently ranked No. 1 in the Official World Golf Rankings, having regained the top spot with a stretch of spectacular play following the 2020 PGA Tour restart. Johnson delivered a record setting performance at The Northern Trust, where his total score of 30-under-par included a run of 11-under through 11 holes. He added yet another milestone victory at the Tour Championship en route to claiming the FedEx Cup title.

As arguably the greatest encore in the game’s history, Johnson capped off his year by winning his first green jacket at the 2020 Masters last November.

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© Getty Images

With all the challenges of 2020, it was one of my best years on the golf course. TaylorMade was right there with me each step of the way, just like they’ve been for my whole career. There isn’t a better golf equipment company in the game, especially the guys out on Tour. I’m looking forward to being part of Team TaylorMade for a long time to come.Dustin Johnson

Each marquee victory was earned with 14 TaylorMade clubs and his trusted TP5x golf ball. As Johnson prepares to tee it up this week in Maui at the Sentry Tournament of Champions, his first event of 2021, his bag is expected to have a few updates for the start of the season. His current WITB is below:

DUSTIN JOHNSON WITB

  • SIM2 10.5° driver
  • SIM2 Max 16.5° #3HL fairway
  • SIM Max 21° #7 fairway
  • P•730 Irons (3-PW)
  • Milled Grind Wedges (52° and 60°)
  • Spider Tour IB Limited Putter
  • TP5x Golf Ball (#1)
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© TaylorMade Golf

Having now spent 111 weeks atop the OWGRs, Johnson is third all-time in total number of weeks at World No.1 trailing only Tiger Woods and Greg Norman. The new multi-year contract extension reaffirms TaylorMade’s commitment to fielding the strongest Tour staff in the industry and putting the highest performing equipment in the hands of the world’s best athletes as they compete on the sport’s biggest stages.

When we look back on everything DJ has accomplished over the course of his career, we couldn’t be prouder to be on his team. The victories, the major championships, the record-setting performances. He’s done it all, and with TaylorMade equipment in his hands for each moment. That’s humbling, but it also fuels us to keep innovating and pushing the limits of performance so that we can continue to help DJ play the best possible golf – while rewriting the history books along the way.David Abeles, CEO, TaylorMade Golf