RALPH LAUREN RENEWS PARNTERSHIP WITH PGA PLAYER JUSTIN THOMAS

New York, N.Y., (June 2018) – Ralph Lauren Corporation (NYSE: RL) today announced the renewal of a sponsorship agreement with top professional golfer, Justin Thomas. It is a multiyear golf product contract spanning from 2018 through 2021 with Thomas, who has been with the company since turning professional in 2013. His wins this season include the 2017 CJ Cup and the 2018 Honda Classic. Last season, Thomas won five PGA TOUR tournaments, including his first major, The PGA Championship. Justin was also named the 2018 Player of The Year and won the 2018 FedEx Cup. The company will also continue its long-standing relationships with golf legends Billy Horschel, Tom Watson, and Davis Love III as well as Smylie Kaufman.

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Photo Credit: USA Today

As part of the renewed agreement, Justin Thomas will continue to serve as brand ambassador for Polo Golf collection, wearing the brand’s apparel while playing on course.

“I am thrilled to continue my relationship with Ralph Lauren,” said Justin Thomas. “Since I was young, it was always a dream to wear Ralph Lauren on and off the golf course. I am truly honored and proud to represent the brand and look forward to many more years as part of the RL family.”

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Photo Credit: Denver Post

Since 1987, Polo Golf has defined excellence from the club to the course. With a sharpened focus on the needs of the modern player but always rooted in the rich design tradition of Ralph Lauren, the Golf collection combines state-of-the-art performance wear with luxurious finishing touches.

The Polo Golf collection is available at Ralph Lauren stores, premier clubs and resorts and RalphLauren.com.

Experience Optimized Speed and Performance with the IC-601

Simply put… these new irons (IC-601) from Miura Golf are extremely intriguing. Geared towards Mid to High-Handicap golfers the new IC-601 irons were derived from its predecessor the IC-601 Driving Iron. The IC-601 irons utilizes 455 Carpenter Steel (often used in fairway metal design) delivers higher ball speeds and because of the lightweight characteristics of the metal allowed the design team at Miura Golf to place weight lower in the head allowing for golfers to easier to launch the golf ball.

Making this iron more special is the fact that the ICL-601 was created by the founder of Miura Golf… Katsuhiro Miura. For more information please see the press release below as shared by golf marketing firm Mary Beth Lacy Inc.

Scottsdale, AZ – Using the latest advancements in club design and manufacturing, Miura has launched the IC-601 irons. This new model improves on the highly successful ICL-601 Driving Iron. “We are very proud of this iron, especially because it was created by Miura’s founder Katsuhiro Miura,” says Hoyt McGarity, President of Miura. “He’s integrated innovative technology with traditional design and the outcome is an iron that is higher, longer, and more forgiving than any other in the Miura lineup.”

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Recommended for mid- to high-handicap golfers, the IC-601’s face is made of 455 Carpenter Steel as found in the ICL and Genesis PP-9005. Carpenter Steel is used in aerospace applications because it offers a unique combination of high strength, light weight and durability. This enabled Miura to produce an iron with a high Coefficient of Restitution (COR). It also allows more weight to be moved farther back in the club head. This strategic placement of weight allows players to launch the ball higher with increased ball speeds.
In addition to a low center of gravity, the IC-601 has a unique inner cavity design with a wide sole that creates more forgiveness and a large sweet spot. Finished in satin chrome and available in 4-PW, expect to experience optimized speed and performance with the new Miura IC-601.

Until The Next Tee!!

 

Review – Bolle Eyewear King (Golf)

This testing and review opportunity would never have come to fruition without the help of James Katz.  At this time, I’d like to thank Mr. Katz for giving me the opportunity to test product from Bolle Eyewear. Mr. Katz does public relations for Bolle Eyewear through public relations firm Breakaway Communications. In the weeks leading up to the 2018 PGA Merchandise Show I had exchanged several e-mails with Mr. Katz with plans to meet during the show.

While we met at the Bolle Eyewear booth Mr. Katz talked me through the upcoming product range from the world-renowned eyewear brand. A brand that I’ve been familiar with since the late 80’s. I used to do a little bit of cycling (mountain biking) and during that time I had a pair of Bolle sunglasses. Those sunglasses were high-performing, comfortable and stylish (hot pink). To this day I don’t know what happened to them.

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Photo Credit: Bolle Eyewear

 

In case you aren’t familiar with Bolle Eyewear the brand is a subsidiary of Bushnell Corporation. A company that has roughly 1,000 employees and generates a revenue of over $60M. Bolle was created in 1888 by Seraphim Bolle who created combs out of horns of animals local to the region (South East France). In the years following WWII Bolle would become known for molding nylon to the highest of standards ever seen at the time. In 1950, Bolle started to produce safety glasses and goggles and later on (in 1956) Georges Bolle created the trendy and famous “cat-eye style” of sunglasses. In 1960, Bolle introduced the world to ski goggles and as we fast forward the clock to 2018 the brand is known for ski helmets, ski goggles and eyewear for cycling, marine and of course golf.

Through discussions with James regarding golf-specific products offered by Bolle Eyewear one thing became very obvious. The golf-specific product range of Bolle Eyewear was deep and packed full of performance enhancing features. Models like their Bolt, Aeromax and Flash offer features like adjustable nosepieces, interchangeable lenses and Thermogrip which is a registered product of Bolle that absorbs moisture to keep your eyewear in place.

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Photo Credit: Bolle Eyewear

With so many intriguing and feature packed offerings from the Bolle line-up we decided on one of two exciting models. In the past, Bolle has been known for their rimless or semi-rimless designs while featuring their Modulator V3 Lenses”. With the “new for” 2018 King” and Anaconda” models the popular Modulator Lenses are employed in a full frame. These full frames offer more versatility for on and off the course applications and in some cases are a better style choice for those with faces that are more full (like mine). For this reason, we agreed on me testing the King model.

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Before continuing on my observations I just wanted to share some of the technical information involving these high performance sunglasses from Bolle Eyewear.

Thermogrip – As mentioned Thermogrip is a registered trademark technology that belongs to Bolle Eyewear. Thermogrip uses hydrophilic material which are molecules that interact stronger thermodynamically with water than oil. By placing Thermogrip on the temple and nose pieces glasses like the King stay in place providing more comfort and performance.

Anti-Fog – Through the utilization of a treatment process on the lenses these lenses will not fog up. What’s more is that they don’t only just repel the moisture but the vision seemingly gets better with the application of moisture.

Oleophobic/Hydrophobic Treatment – Have you suffered with dirt, grease, fingerprints or water spots on your glasses? The coating used on the lenses prevents those issues from becoming just that. Issues. The coating prevents the aforementioned from sticking to your lenses making them easy to keep clean.

B-Clear NXT Lenses – “B-Clear lenses offer unrivaled optical quality. Lighter than polycarbonate, these lenses allow for larger designs and fuller coverage – giving you enhanced protection from the elements without the added weight that can slow you down”.

Modulator Lenses – The Modulator lenses developed by Bolle are a technical marvel. These lenses work on a molecular level that lighten or darken based on the needs of an individual in any environment. Otherwise known as “Photochromic” this technology will provide you optimal light transmission. Bolle’s photochromic lenses “have dyes embedded in mass and internally, confined close to the front surface of the lens. With this technology, the photochromic function will not wear out”.

My testing process actually started back in January the day of my meeting with Mr. Katz on the show floor. Mr. Katz sent me home with a sample pair and I would wear my King sunglasses for the drive back to Plant City (where I was staying). The one thing that amazed me about these lenses right away was how well they battled the setting Florida sunshine as I headed west towards Tampa. I was able to combat the UV rays and keep focused on the tight traffic ahead of me. Also impressing me was the fact that the amount of  tint was “just right”. I would wear these golf-specific glasses during three rounds of golf during my stayin the Sunshine State. On two occasions the sky was high and bright while the third round was overcast. I feel that it’s the overcast round where I really liked the performance of the King sunglasses most. My vision during that round seemed “vivid” where usually in that type of lighting I struggle to see. Not to mention the colours of my environment seemed to really “pop”.

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Unfortunately, the sun of Florida turned into the white snows of winter in Canada. I would wear these glasses all of the time while driving and in fact the King sunglasses have become my “go-to” pair of sunglasses for driving. If you haven’t experienced the glare of white snow and blue sunny skies you haven’t lived. The brightness can downright “punish” your eyes. The technology in the lenses of my test pair shone brighter than the snow. Never, at any time while wearing these sunglasses did my eyes feel strained. All that I can say is that the years of research and development have paid dividends for Bolle. Bolle knows eyes and how to protect them. Have I mentioned that these lenses filter out approximately 88-95% of the Blue Light? 

My testing of the photochromic qualities of the lenses has been such that I’ve kept wearing the King sunglasses while driving through a tunnel going from bright sunny skies… to dark lighting in the tunnel and back into the sunny skies. The tinting is the best I’ve ever experienced.

When it came to playing rounds of golf up north I had the same impression as I had in Florida. Whether in subdued lighting or bright conditions the amount of tint is always perfect. But as the cold early spring golf weather has turned to suddenly hot weather I’ve had a chance to wear these sunglasses in nearly oppressive heat on the range and golf course. The Thermogrip used on the temple and nose pieces works famously! I haven’t experienced any sort of slippage on any occasion. I’ve even tempted fate by looking over bridges while wearing the King sunglasses taking a chance on losing them. These sunglasses are very well designed and sit right where you put them on. These frames are a perfect fit for my rather large Eastern European face. The fit is snug and there’s a sense that the frames just “hug” my face. Honestly, I don’t even notice that they’re on until the tint changes.

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When it comes to the oleophobic/hydrophobic treatment the application of the coating simply works. Not only do the lenses seem nearly resistant to grease and dirt. But these sunglasses are extremely easy to maintain. These lenses are super-easy to keep clean. All that it takes is a couple of quick circles with the provided cloth that comes in the provided carry pouch. To date, I haven’t seen any waterspots and I’ve worn these sunglasses in the rain and snow. The anti-fog treatment shouldn’t be left out or looked as an afterthought because during my testing process not once has my vision become hindered or obstructed in those sorts of conditions. Also, I’ve never noticed any sort of distortion which is not only important for golf but everyday functioning.

In closing, if you’re looking for a fantastic pair of high-performance eyewear that perform exactly as advertised than look no further. The king sunglasses from Bolle or any of their models that feature the same technology will not leave you disappointed. The King sunglasses retail at a very fair and affordable $120. For more information please visit www.bolle.com.

Until The Next Tee!!