RALPH LAUREN RENEWS PARNTERSHIP WITH PGA PLAYER JUSTIN THOMAS

New York, N.Y., (June 2018) – Ralph Lauren Corporation (NYSE: RL) today announced the renewal of a sponsorship agreement with top professional golfer, Justin Thomas. It is a multiyear golf product contract spanning from 2018 through 2021 with Thomas, who has been with the company since turning professional in 2013. His wins this season include the 2017 CJ Cup and the 2018 Honda Classic. Last season, Thomas won five PGA TOUR tournaments, including his first major, The PGA Championship. Justin was also named the 2018 Player of The Year and won the 2018 FedEx Cup. The company will also continue its long-standing relationships with golf legends Billy Horschel, Tom Watson, and Davis Love III as well as Smylie Kaufman.

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Photo Credit: USA Today

As part of the renewed agreement, Justin Thomas will continue to serve as brand ambassador for Polo Golf collection, wearing the brand’s apparel while playing on course.

“I am thrilled to continue my relationship with Ralph Lauren,” said Justin Thomas. “Since I was young, it was always a dream to wear Ralph Lauren on and off the golf course. I am truly honored and proud to represent the brand and look forward to many more years as part of the RL family.”

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Photo Credit: Denver Post

Since 1987, Polo Golf has defined excellence from the club to the course. With a sharpened focus on the needs of the modern player but always rooted in the rich design tradition of Ralph Lauren, the Golf collection combines state-of-the-art performance wear with luxurious finishing touches.

The Polo Golf collection is available at Ralph Lauren stores, premier clubs and resorts and RalphLauren.com.

Experience Optimized Speed and Performance with the IC-601

Simply put… these new irons (IC-601) from Miura Golf are extremely intriguing. Geared towards Mid to High-Handicap golfers the new IC-601 irons were derived from its predecessor the IC-601 Driving Iron. The IC-601 irons utilizes 455 Carpenter Steel (often used in fairway metal design) delivers higher ball speeds and because of the lightweight characteristics of the metal allowed the design team at Miura Golf to place weight lower in the head allowing for golfers to easier to launch the golf ball.

Making this iron more special is the fact that the ICL-601 was created by the founder of Miura Golf… Katsuhiro Miura. For more information please see the press release below as shared by golf marketing firm Mary Beth Lacy Inc.

Scottsdale, AZ – Using the latest advancements in club design and manufacturing, Miura has launched the IC-601 irons. This new model improves on the highly successful ICL-601 Driving Iron. “We are very proud of this iron, especially because it was created by Miura’s founder Katsuhiro Miura,” says Hoyt McGarity, President of Miura. “He’s integrated innovative technology with traditional design and the outcome is an iron that is higher, longer, and more forgiving than any other in the Miura lineup.”

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Recommended for mid- to high-handicap golfers, the IC-601’s face is made of 455 Carpenter Steel as found in the ICL and Genesis PP-9005. Carpenter Steel is used in aerospace applications because it offers a unique combination of high strength, light weight and durability. This enabled Miura to produce an iron with a high Coefficient of Restitution (COR). It also allows more weight to be moved farther back in the club head. This strategic placement of weight allows players to launch the ball higher with increased ball speeds.
In addition to a low center of gravity, the IC-601 has a unique inner cavity design with a wide sole that creates more forgiveness and a large sweet spot. Finished in satin chrome and available in 4-PW, expect to experience optimized speed and performance with the new Miura IC-601.

Until The Next Tee!!

 

Review – Bolle Eyewear King (Golf)

This testing and review opportunity would never have come to fruition without the help of James Katz.  At this time, I’d like to thank Mr. Katz for giving me the opportunity to test product from Bolle Eyewear. Mr. Katz does public relations for Bolle Eyewear through public relations firm Breakaway Communications. In the weeks leading up to the 2018 PGA Merchandise Show I had exchanged several e-mails with Mr. Katz with plans to meet during the show.

While we met at the Bolle Eyewear booth Mr. Katz talked me through the upcoming product range from the world-renowned eyewear brand. A brand that I’ve been familiar with since the late 80’s. I used to do a little bit of cycling (mountain biking) and during that time I had a pair of Bolle sunglasses. Those sunglasses were high-performing, comfortable and stylish (hot pink). To this day I don’t know what happened to them.

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Photo Credit: Bolle Eyewear

 

In case you aren’t familiar with Bolle Eyewear the brand is a subsidiary of Bushnell Corporation. A company that has roughly 1,000 employees and generates a revenue of over $60M. Bolle was created in 1888 by Seraphim Bolle who created combs out of horns of animals local to the region (South East France). In the years following WWII Bolle would become known for molding nylon to the highest of standards ever seen at the time. In 1950, Bolle started to produce safety glasses and goggles and later on (in 1956) Georges Bolle created the trendy and famous “cat-eye style” of sunglasses. In 1960, Bolle introduced the world to ski goggles and as we fast forward the clock to 2018 the brand is known for ski helmets, ski goggles and eyewear for cycling, marine and of course golf.

Through discussions with James regarding golf-specific products offered by Bolle Eyewear one thing became very obvious. The golf-specific product range of Bolle Eyewear was deep and packed full of performance enhancing features. Models like their Bolt, Aeromax and Flash offer features like adjustable nosepieces, interchangeable lenses and Thermogrip which is a registered product of Bolle that absorbs moisture to keep your eyewear in place.

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Photo Credit: Bolle Eyewear

With so many intriguing and feature packed offerings from the Bolle line-up we decided on one of two exciting models. In the past, Bolle has been known for their rimless or semi-rimless designs while featuring their Modulator V3 Lenses”. With the “new for” 2018 King” and Anaconda” models the popular Modulator Lenses are employed in a full frame. These full frames offer more versatility for on and off the course applications and in some cases are a better style choice for those with faces that are more full (like mine). For this reason, we agreed on me testing the King model.

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Before continuing on my observations I just wanted to share some of the technical information involving these high performance sunglasses from Bolle Eyewear.

Thermogrip – As mentioned Thermogrip is a registered trademark technology that belongs to Bolle Eyewear. Thermogrip uses hydrophilic material which are molecules that interact stronger thermodynamically with water than oil. By placing Thermogrip on the temple and nose pieces glasses like the King stay in place providing more comfort and performance.

Anti-Fog – Through the utilization of a treatment process on the lenses these lenses will not fog up. What’s more is that they don’t only just repel the moisture but the vision seemingly gets better with the application of moisture.

Oleophobic/Hydrophobic Treatment – Have you suffered with dirt, grease, fingerprints or water spots on your glasses? The coating used on the lenses prevents those issues from becoming just that. Issues. The coating prevents the aforementioned from sticking to your lenses making them easy to keep clean.

B-Clear NXT Lenses – “B-Clear lenses offer unrivaled optical quality. Lighter than polycarbonate, these lenses allow for larger designs and fuller coverage – giving you enhanced protection from the elements without the added weight that can slow you down”.

Modulator Lenses – The Modulator lenses developed by Bolle are a technical marvel. These lenses work on a molecular level that lighten or darken based on the needs of an individual in any environment. Otherwise known as “Photochromic” this technology will provide you optimal light transmission. Bolle’s photochromic lenses “have dyes embedded in mass and internally, confined close to the front surface of the lens. With this technology, the photochromic function will not wear out”.

My testing process actually started back in January the day of my meeting with Mr. Katz on the show floor. Mr. Katz sent me home with a sample pair and I would wear my King sunglasses for the drive back to Plant City (where I was staying). The one thing that amazed me about these lenses right away was how well they battled the setting Florida sunshine as I headed west towards Tampa. I was able to combat the UV rays and keep focused on the tight traffic ahead of me. Also impressing me was the fact that the amount of  tint was “just right”. I would wear these golf-specific glasses during three rounds of golf during my stayin the Sunshine State. On two occasions the sky was high and bright while the third round was overcast. I feel that it’s the overcast round where I really liked the performance of the King sunglasses most. My vision during that round seemed “vivid” where usually in that type of lighting I struggle to see. Not to mention the colours of my environment seemed to really “pop”.

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Unfortunately, the sun of Florida turned into the white snows of winter in Canada. I would wear these glasses all of the time while driving and in fact the King sunglasses have become my “go-to” pair of sunglasses for driving. If you haven’t experienced the glare of white snow and blue sunny skies you haven’t lived. The brightness can downright “punish” your eyes. The technology in the lenses of my test pair shone brighter than the snow. Never, at any time while wearing these sunglasses did my eyes feel strained. All that I can say is that the years of research and development have paid dividends for Bolle. Bolle knows eyes and how to protect them. Have I mentioned that these lenses filter out approximately 88-95% of the Blue Light? 

My testing of the photochromic qualities of the lenses has been such that I’ve kept wearing the King sunglasses while driving through a tunnel going from bright sunny skies… to dark lighting in the tunnel and back into the sunny skies. The tinting is the best I’ve ever experienced.

When it came to playing rounds of golf up north I had the same impression as I had in Florida. Whether in subdued lighting or bright conditions the amount of tint is always perfect. But as the cold early spring golf weather has turned to suddenly hot weather I’ve had a chance to wear these sunglasses in nearly oppressive heat on the range and golf course. The Thermogrip used on the temple and nose pieces works famously! I haven’t experienced any sort of slippage on any occasion. I’ve even tempted fate by looking over bridges while wearing the King sunglasses taking a chance on losing them. These sunglasses are very well designed and sit right where you put them on. These frames are a perfect fit for my rather large Eastern European face. The fit is snug and there’s a sense that the frames just “hug” my face. Honestly, I don’t even notice that they’re on until the tint changes.

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When it comes to the oleophobic/hydrophobic treatment the application of the coating simply works. Not only do the lenses seem nearly resistant to grease and dirt. But these sunglasses are extremely easy to maintain. These lenses are super-easy to keep clean. All that it takes is a couple of quick circles with the provided cloth that comes in the provided carry pouch. To date, I haven’t seen any waterspots and I’ve worn these sunglasses in the rain and snow. The anti-fog treatment shouldn’t be left out or looked as an afterthought because during my testing process not once has my vision become hindered or obstructed in those sorts of conditions. Also, I’ve never noticed any sort of distortion which is not only important for golf but everyday functioning.

In closing, if you’re looking for a fantastic pair of high-performance eyewear that perform exactly as advertised than look no further. The king sunglasses from Bolle or any of their models that feature the same technology will not leave you disappointed. The King sunglasses retail at a very fair and affordable $120. For more information please visit www.bolle.com.

Until The Next Tee!!

 

Dustin Johnson Wins FedEx St. Jude Classic

In last week’s PGA Tour event (FedEx St.. Jude Classic) Dustin Johnson reclaimed the top spot in the OWGR. His holeout on the 72nd was very much an exclamation mark on the victory. His victory in Tennessee was his 18th during his PGA Tour career.

As we look forward to this week it’s now time for the seasons second Major. The U.S. Open. At the time of writing the first round has been completed and Dustin Johnson is back at it again currently tied for first place (-1).

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As most golf fans and observers are aware Dustin plays a complete bag of TaylorMade Golf products. Thanks to Marketing Manager of TaylorMade Golf Canada Nick Obritsch for sharing the press release below. The press release outlines what propelled D.J to victory.

What You Need to Know:

 

  • TaylorMade’s 2018 M Drivers featuring Twist Face Technology now have victories in 9 tournaments on the PGA TOUR this season and 12 worldwide, outpacing any other manufacturer this season.
  • Having found success with both the M3 & M4 drivers this year, Johnson played the 10.5° M4 driver this week. Per his usual, he has it equipped with a Fujikura Speeder Evolution 661 X Tour Spec 2.0 shaft. For the tournament, Dustin averaged 320.3 yards off the tee which led the field in driving distance.
  • Johnson’s victory is his second PGA TOUR title this season and the 18th of his career, which ties him for most on Tour since 2008 with fellow TaylorMade staffer Tiger Woods.
  • Earlier this season, Johnson made the switch into the P730 DJ Proto Irons. As he has for most of his recent career, DJ has them equipped with True Temper’s Dynamic Gold X100 shafts.
  • Johnson has praised the performance of the TP5 golf ball since he first put it into play at the Tournament of Champions last year. It’s the 8th win on the PGA TOUR this season for TP5(x), with DJ adding his second win along with Day, Johnson, Rahm, Rose and McIlroy.
  • DJ has found much success on the greens with the Spider Tour putter, using it to escalate to #1 in the OWGR. After experimenting with the recently-released Spider Mini, Johnson returned to his Spider Tour black.
  • With the victory, Johnson not only reclaims the #1 position in the OWGR, he jumps to #2 in the season-long FedExCup standings as well.

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Dustin Johnson’s Winning Bag at the FedEx St. Jude Classic:

 

M4 Driver | 10.5° | Fujikura Speeder Evolution 661 X Tour Spec 2.0

M4 Fairway | 3HL 16.5° | Project X HZRDUS Black 6.5 95 X

P730 DJ Proto Irons | 3-PW | Dynamic Gold X100

Milled Grind Raw Wedges | 52° & 60° + 64° Hi-Toe | KBS Tour Black 130 X

Until The Next Tee!!

Review – Loudmouth Golf StretchTech

Over the past several years I’ve had the pleasure to test and review some exciting golf apparel brands. While some of the brands could be defined as a bit more mainstream others have not. One of the brands that I’ve really enjoyed testing and reviewing has been none other than Loudmouth Golf. These fashions are not a part of your grandfather’s wardrobe collection. Then again… maybe they are as I’m a grandfather.

Every year that I’ve attended the PGA Merchandise Show in Orlando, Florida I always look forward to swinging by their booth to see what new patterns Woody (Owner Scott “Woody” Woodworth) and the crew have come up with. This year was a total surprise and it wasn’t for the patterns that the brand released for 2018. Don’t get me wrong there is a stunning array of new patterns like Castaway, Midnight Lagoon and Flamingo Bay just to name a few. However, what really caught my attention was the development of a new fabric. As much as I loved pants and shorts collections of the past I always felt that there was one flaw. The weight of the fabric. On hot summer days in particular when it came to pants I felt they wore… too hot. This issue has been addressed by Loudmouth Golf with the introduction of a new fabric called StretchTech.

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I had the privilege of discussing the new fabric with Brooke WIndatt (Global Public Relations and Social Media for Loudmouth Golf) at the Loudmouth Golf booth this past January. What I learned about their new fabric was quite significant. Below is a rundown of what I learned about this blend of fabric.

Fabric

The fabric is made from 100% StretchTech Polyester. This blend features great qualities such as being wrinkle free (100%), shrink free and fade free which means that the bold colours used by Loudmouth Golf will not fade. There is a degree of moisture control which ultimately means that the pants won’t cling to you during the dog days of summer thus taking away from your enjoyment on the golf course.

Product Highlights

As most might expect the waistline is detailed by several belt loops ensuring a clean look. The enclosure itself is that of a 2 button-tabbed front closure with zip fly design. Two front pockets and two back pockets make it convenient for sliding a golf glove and scorecard into your back pockets. The right pocket features a “pocket in a pocket” to hold your tee and/or ball marker in between holes. Adding to the comfort is the “Tour Slit” at the bottom hem. Just over the left rear pocket on the hip is the trademark “LM” just for added pop and branding recognition.

I should add that the fit is described as being “modern” and washing in cold water and hanging to dry is highly recommended.

Testing

When I was talking to Brooke at the booth we arranged a review opportunity. I was asked to select any of the new designs. After careful deliberation and narrowing it down to two patterns I opted to go with the new Tahiti StretchTech pants. These pants are bright, bold and 100%… ME! When these pants arrived during the winter I could not wait to put them on. They feature amazing and varying shades of blue, green, pink, orange (coral) and yellow. Flowers and palm fronds are abound. If you want to feel tropical… then these pants are quite simply for you. One thing that I have to add is the ease of scripting an outfit together for your morning round. Because there are so many colours there are always options for a polo to wear just make sure to wear a solid colour with any pants from Loudmouth Golf (or any patterned bottom for that matter).

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The trademarked “LM”.

 

I wore these pants early in the year (first day of Spring) to an appointment with one of my specialists. The nurses loved these pants and they said and I quote “You make it feel like spring”. These pants are eye-catching and the comments that I’ve received about them have been extremely positive. Whether it’s been the GM at the course, the ladies that play in the Scenic Woods Golf Course Ladies league or in one case while shopping at a local grocery store. As a matter of fact, I’ve been asked on several occasions where I got the pants from. Always with a toothy grin I tell people Loudmouth Golf. unfortunately, when you wear fashions from Loudmouth Golf comes pressure. Pressure from a group od ladies that peer over the counter every Monday looking to see what you’re wearing. This week, I wasn’t wearing any Loudmouth Golf and the women walked away disappointed. Apparently, I’ve set the bar too high… too soon. Thanks Woody!!!

Alright so the pants are eye-catching and “aesthetically amazeballs” but how do they perform. Right off of the bat I can tell all of you that these StretchTech Poly pants wear way better than their earlier iterations. This fabric wears “light” and when you get sweaty the new StretchTech fabric does not cling to your body like its predecessor. I think this speaks highly of their moisture management characteristics and I’ve worn these pants in some pretty oppressive heat already this year (33*C or 91*F) plus humidity. Not only are they comfortable to wear but they are also very comfortable to play golf in. Basically, whether you’re going to a social function or the golf course you have a pair of pants that looks great, feels better and performs.

 

As stated earlier the fit is modern and I would classify the fit as somewhere in between traditional and Euro (Slim Fit). That said, the waist sizing is true and when in doubt err on the side of a size up. I ordered a 34″ and they were absolutely perfect. No discomfort ,tightness or bunching in front. I’ve lost more weight where I’m now somewhere between a 32″ and a 33″ waist. That said… the 34’s are still a really good fit.

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This Skort for the Ladies is called Flamigo Bay. I’d wear this pattern in a “NY Second”.

Loudmouth Golf claims that they are “The most fun you can have with your pants on”. You know what? They are! Even the names are witty like a new pattern called “Bull & Cork” which is a darts pattern. I actually would have used “Cork and Bulls”. Not to mention they look amazing and perform. This new StretchTech fabric is tremendous. Patterns are available in pants and shorts for men and for the ladies there are even more options. Women’s apparel feature Bermuda Shorts, Mini Shorts, Skorts. For more information please visit the Loudmouth Golf website.

Until The Next Tee!!

SHOT SCOPE ANNOUNCES FATHER’S DAY GIFT OFFER FOR U.S. OPEN WEEK

A huge thanks goes out to Al Abrams of golf marketing firm Abrams Golf Solutions. With the help of Mr. Abrams I’ve had the opportunity to test and review the ShotScope V2 multi-function golf watch.

The testing of this product has been amazing thus far and quite honestly I’ve been extremely impressed. It’s a product that is filled with a lot of bang for the “golfer buck”. Performance tracking of each club with a wide variety of detailed stats to help golfers improve their game. It’s wearable technology that needs absolutely no tagging prior to golf shots which definitely adds to the high praise that I’ve given it thus far.

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ShotScope Technologies recently announced that they were going to be releasing a Father’s Day promotion. For more details… please see te press release shared below.

EDINBURGH, UNITED KINGDOM, June 5, 2018 – Shot Scope Technologies will offer its new V2 multi-function golf watch at a special 15% discount during U.S. Open Week (June 11-17). The V2 Combines GPS distance and hazard capability with Shot Scope’s industry-leading automatic performance tracking.  The Father’s Day offer will be available at www.shotscope.com and at selected Dick’s Sporting Goods and Golf Galaxy stores.

The Shot Scope V2 uses the highest grade Smart GPS chip on the commercial market. Its automatic data collection provides extensive Tour-level performance analysis and offers free software updates. More than 37,000 courses worldwide can be accessed through the system.

“We are excited to offer a special price for the V2 to all Dads for Father’s Day,” said Gavin Dear, CCO of Shot Scope Technologies. “We want golfers to experience what is the best, most comprehensive, most accurate and easiest to use golf watch in the industry.”

The most recent addition to Shot Scope is a social media share function that is available on both IOS and Android apps. It enables the user to share their hole, round and performance data with friends via several channels, including Facebook, Twitter, Instagram and Whatsapp. It keeps the conversation moving off the course regarding long drives, birdies and other highlights.

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Golfers have long sought a device that combined GPS yardages and fully automatic performance tracking.  Shot Scope’s in-house engineers have developed a product that meets the needs of the modern golfer while retaining the company’s trademark automatic club recognition technology and detailed performance statistics. The latest update from Shot Scope enhances the on-course experience provided to users by showing front, middle and back distances to water/sand hazards.

The V2 has three modes to suit the golfer’s playing requirements: GPS; PRO; and GPS+TRACK. Each mode has been designed for ultimate flexibility. In both GPS and GPS+TRACK modes, the LCD screen displays distances to the front, middle and back of the green from the golfer’s real-time position using SMART GPS.

Performance Tracking is activated in both PRO and GPS+TRACK modes. The watch works in the background to collect over 100 Tour-level statistics, broken down into five areas: clubs, tee shots, approaches, short game and putting. Performance statistics of this caliber have previously only been available to Tour players. No manual input or phone use is required.

ABOUT SHOT SCOPE

Shot Scope Technologies was founded in 2014 by CEO David Hunter. Hunter, a former electronics design engineer and secondary school teacher, invented the product in his house. Now a team of 17 based in Edinburgh, Shot Scope has released two products to the international golf market. The company has designed, engineered and manufactured the product in Scotland, bringing golf technology to The Home of Golf. The team also includes former Walker Cup player and ex-professional golfer, CCO Gavin Dear.

Until The Next Tee!!