Thanks go out to Stuart Goldstein of public relations firm RG Narrative for sending out this release.
During the week of the 2019 PGA Merchandise Show among my appointments is one that scheduled for 9:30 on Thursday January 24th. At this time I’ll be sitting down with Callaway Apparel to talk about what’s being released for the 2019 golf season. Among the upcoming fashions and technologies that Callaway Apparel is introducing is what the brand calls SWING TECH™.
SWING TECH™ marries a classic fit with athletic performance. All of this innovation is to provide golfers with less restriction every swing tee to green. some of the differences include revamped and re-imagined seam construction and materials used in the fabrication of this range. The range includes polos, shorts and outerwear.
For more information please see the press release below.
Bring Improvement To Every Movement
(Miami, FL, January 21, 2019) — Callaway® Apparel announces the launch of SWING TECH™ – technology that fuses athletic performance with classic fit and game-changing innovation. Re-engineered construction and materials provide noticeably less restriction and more stretch to maximize your range of motion on every swing.
“What makes SWING TECH so revolutionary? A total redefinition of what performance golf apparel should be. We explored seam construction and materials that we used in our products with the goal of limiting restriction throughout the swing,” stated Lupe Benitez, Vice President of Design for Callaway Apparel. “With the incorporation of SWING TECH, we are now able to provide significantly less restriction and more stretch to maximize range of motion on every swing. As a result, we’ve created a game changing innovation to authentic golf apparel that will help golfers look, feel and perform their best from top to bottom.”
SWING TECH™ is featured in a variety of products in the 2019 Callaway line including:
Golfers can count on greater flexibility through the shoulders through a combination of a all-new seam construction and pliable blended materials. Taking a new approach on seam construction, our polos have taken the performance attributes of an athletic raglan sleeve and restructured it so that golfers still get the authentic golf styling that they know and love. Featured SWING TECH polos include the all-new SWING TECH gingham polo, SWING TECH jacquard polo and SWING TECH fine line color block polo.
The SWING TECH ergo shorts feature the all-new ergo seam and refined active waistband to provide more freedom of movement from the waist down. With the ergo seam, we have eliminated the need for side seams that limit flexibility where you need it most, giving you greater stretch and lighter feel.
Not only featured in polos, SWING TECH is also prominently incorporated into outerwear with a modified construction design, flexible materials and strategically placed stretch panels to help improve your movement, regardless of the conditions, making them the perfect complementary piece. Brand new in 2019, the all-new SWING TECH Cooling+ 1/4 zip pullover provides golfers with the performance of SWING TECH construction as well as cutting edge fabric that promotes rapid moisture wicking and superior sun protection.
SWING TECH products will be available starting February 15th, 2019 at select retailers, leading golf and country clubs around the world and at www.callawayapparel.com.
About Callaway Apparel
Innovative. Performance-Driven. Authentic. Callaway® Apparel is the ultimate combination of golf authenticity and classic style. Always innovative, always an outperformer. Because apparel that offers quality, performance, functionality and fit is as important to both men and women golfers as the equipment they use. Callaway Apparel is designed for those who love the game of golf. It represents where the game has been, and where the game is going. Learn more about Callaway Apparel at www.callawayapparel.com and follow on Facebook, Instagram, and YouTube.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel and Guy Harvey® for performance fishing and resort wear. Additional information on the
company is available at http://www.pery.com.