Callaway® Apparel Launches Fall 2018 Collections

The fall season is here. While the leaves are falling off of the trees and everything is starting to slowly fall into dormancy it doesn’t mean an end to bright colors. After all, before the leaves fall from the branches that line the fairways they show off bright oranges, yellows and reds. But they aren’t the only thing bright this autumn.

Callaway Golf Apparel recently launched its Fall 2018 Collection and the splashes of color are vivid. Color palettes consisting of bright blues (Hawaiian Ocean) and what they call “Bittersweet” highlight the collection. The orange in the “Bittersweet Collection” looks a lot like coral. The collection as one might expect features layering pieces as well to help keep you warm as fall golf turns into winter hibernation. A sad reality.

Please see the press release below for full details. Thank to Stuart Goldstein of RG Narrative Inc. for sharing.

(Miami, FL, August 27, 2018) — Callaway® Apparel announces the launch of the men’s and women’s Fall 2018 fashion collections. The Fall 2018 collections combine the perfect combination of heritage, flair, and function, fusing a traditional golf aesthetic with advanced performance technologies to make it easily adaptable to the elements.  “Versatility and comfort are important components to the overall design and we’ve incorporated stretch materials, performance details and finishes for a ‘must have’ cross-functional wardrobe,” said Lupe Benitez, Vice President of Product Design for Callaway Apparel.

 

Men’s Collection:  Featuring a multi-layering concept of base, all season, mid layers and outer layers, the Fall 2018 collection gives golfers the ability to seamlessly layer up or down in style, allowing them to easily conquer the various elements they may face in the Fall season. High performing garments that feature zonal engineering and branded technologies such as Outlast®, Thermore®, and Thermolite®, the Fall 2018 collection provides golfers with optimal temperature control and comfort. Complete with strategic seams and insets, ergonomic cuffs, and stretch panels, the Fall 18 collection marries classic designs with increased attention to modern day details.  Fashion-forward color palettes include:

 

Bittersweet: Based in navy and white, the intense bittersweet orange lends an eclectic accent with a hint of sports nostalgia.

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Hawaiian Ocean: In this group, white and navy provide a strong background to highlight the bold pops of Hawaiian ocean.

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Women’s Collection:  The elegant and sporty Fall 2018 women’s collection features cross-functional garments that can be worn from the course to the clubhouse.  Showcasing dazzling blue and burst of energy prints and solids, the women’s collection can be mixed and matched to create a myriad of classic looks.  Engineered for comfort, breathability and extended range of motion. Ventilated panels, lightweight fabrics and Swing-Tech™ Series fabrics “bring improvement to every movement.”

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About Callaway Apparel     

 

At Callaway® Apparel, we celebrate golf’s rich heritage by creating products that honor its past while defining its future. Callaway® Apparel is the ultimate combination of golf authenticity, classic styling and technically advanced construction because apparel that offers quality, performance, and functionality is as important to golfers as the equipment they use.

 

Callaway® Apparel men’s and women’s golf apparel is licensed and developed by Perry Ellis International, Inc., a global leader in fashion apparel and is available at: www.callawayapparel.com, select retailers and leading golf and country clubs worldwide.

 

About Perry Ellis International

 

Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line of high-quality men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel and Guy Harvey® for performance fishing and resort wear.  Additional information on the company is available at http://www.pery.com.

 

BIG MAX REPORTS RECORD NUMBERS OF YOUNG GOLFERS BENEFITTING FROM USING PUSH CARTS

BIG MAX has been the #1 push cart brand in Europe for the past 15 years and has been steadily growing a loyal band of followers (or pushers) in the U.S. for the past four. In that time, the numbers of push carts seen on fairways across the country has increased hugely but now BIG MAX is reporting that the number of young golfers benefitting from the push revolution is beginning to match that of adult golfers.

“There are three clear advantages of using BIG MAX push carts and we’re seeing more young golfers benefitting from them than ever before,” comments Rick Oldach, CEO of BIG MAX USA. “Fatigue at the end of a round is reduced – there’s a reason you don’t see Pro’s carrying their own bags! Long-term stress on the body is reduced, and we’ve seen through several pieces of research that this is particularly important for young golfer’s developing bodies. And with BIG MAX you get the third benefit that when you are travelling to the course or on the team bus to a match, our Fold Flat technology keeps storage space to a minimum.”

Big_Max-2932-small[4255]

Photo Credit: BIG MAX

The start of the push cart revolution in youth golf can be traced back to the 2014 NCAA Championship when the entire Stanford team, including eventual winner Cameron Wilson, turned out using push carts. It was clear that this team and their highly respected coach, Conrad Ray, saw a real performance advantage to pushing. This isn’t a new idea in Europe where virtually every one of the national junior teams push their equipment on a cart in competition.

This step change has been reflected in the growth of the BIG MAX college program and the brand’s partnership with the largest girls’ only golf tour in the United States, Peggy Kirk Bell Girls Golf Tour (PKBGT), as Oldach continues, “19 colleges have taken up our Big Max College Program including the University of Oregon, University of California and Iowa State University. They are seeing the benefits of their athletes using push carts and the benefit of BIG MAX in the storage and transportation of our unique Fold Flat carts. It has been particularly satisfying to be the official push cart of the PKBGT this year as they are encouraging their players to push from a very young age, something they will benefit from for the rest of their lives.”

That view is borne out in the research that informed American Junior Golf Association’s ruling that push carts are approved for use in all junior competitions. After researching the issue they found that carrying heavy golf bags on the back and shoulder can contribute to back injuries and fatigue especially among younger players. Doctors concluded that when regularly carrying heavily weighted bags, especially when the bag’s weight comprises more than 20 percent of the golfer’s body weight, the possibility of injury to the lower back, shoulders and neck is increased. In addition, during developmental years, reducing the stress on the back is important in promoting the development of a healthier spine.

Oldach concluded, “Not only does using a push cart help you at the end of a single round, it will help young golfers long after they progress into the adult ranks. We’d obviously like to see BIG MAX carts on every fairway, but while we know not every cart will be a BIG MAX, we’re delighted to see more golfers pushing carts all over the country and to see more young people than ever before pushing a cart and enjoying their round in comfort.”

IMG_6563[4253]

Photo Credit: BIG MAX

F: facebook.com/bigmaxgolf

T: @BIGMAXGOLF

Insta: @BIGMAX.GOLF

 

About BIG MAX

BIG MAX has been Europe’s #1 push cart brand for over 15 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It’s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 golf bag and travel cover brand in Germany, a traditional marker for # 1 in in continental Europe.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

BIG MAX REPORTS RECORD NUMBERS OF YOUNG GOLFERS REAPING BENEFITS FROM USING PUSH CARTS

BIG MAX has been the #1 push cart brand in Europe for the past 15 years and has been steadily growing a loyal band of followers (or pushers) in the U.S. for the past four. In that time, the numbers of push carts seen on fairways across the country has increased hugely but now BIG MAX is reporting that the number of young golfers benefitting from the push revolution is beginning to match that of adult golfers.

“There are three clear advantages of using BIG MAX push carts and we’re seeing more young golfers benefitting from them than ever before,” comments Rick Oldach, CEO of BIG MAX USA. “Fatigue at the end of a round is reduced – there’s a reason you don’t see Pro’s carrying their own bags! Long-term stress on the body is reduced, and we’ve seen through several pieces of research that this is particularly important for young golfer’s developing bodies. And with BIG MAX you get the third benefit that when you are travelling to the course or on the team bus to a match, our Fold Flat technology keeps storage space to a minimum.”

The start of the push cart revolution in youth golf can be traced back to the 2014 NCAA Championship when the entire Stanford team, including eventual winner Cameron Wilson, turned out using push carts. It was clear that this team and their highly respected coach, Conrad Ray, saw a real performance advantage to pushing. This isn’t a new idea in Europe where virtually every one of the national junior teams push their equipment on a cart in competition.

Big_Max-2932-small[4255]

This step change has been reflected in the growth of the BIG MAX college program and the brand’s partnership with the largest girls’ only golf tour in the United States, Peggy Kirk Bell Girls Golf Tour (PKBGT), as Oldach continues, “19 colleges have taken up our Big Max College Program including the University of Oregon, University of California and Iowa State University. They are seeing the benefits of their athletes using push carts and the benefit of BIG MAX in the storage and transportation of our unique Fold Flat carts. It has been particularly satisfying to be the official push cart of the PKBGT this year as they are encouraging their players to push from a very young age, something they will benefit from for the rest of their lives.”

That view is borne out in the research that informed American Junior Golf Association’s ruling that push carts are approved for use in all junior competitions. After researching the issue they found that carrying heavy golf bags on the back and shoulder can contribute to back injuries and fatigue especially among younger players. Doctors concluded that when regularly carrying heavily weighted bags, especially when the bag’s weight comprises more than 20 percent of the golfer’s body weight, the possibility of injury to the lower back, shoulders and neck is increased. In addition, during developmental years, reducing the stress on the back is important in promoting the development of a healthier spine.

Oldach concluded, “Not only does using a push cart help you at the end of a single round, it will help young golfers long after they progress into the adult ranks. We’d obviously like to see BIG MAX carts on every fairway, but while we know not every cart will be a BIG MAX, we’re delighted to see more golfers pushing carts all over the country and to see more young people than ever before pushing a cart and enjoying their round in comfort.”

IMG_6563[4253]

F: facebook.com/bigmaxgolf

T: @BIGMAXGOLF

Insta: @BIGMAX.GOLF

 

About BIG MAX

BIG MAX has been Europe’s #1 push cart brand for over 15 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It’s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 golf bag and travel cover brand in Germany, a traditional marker for # 1 in in continental Europe.