October 2018

on

Boston, Mass, October 30, 2018 – New Balance Golf has introduced a new line of footwear for women for the 2019 season.  The line offers three new styles for women – Minimus WP, Minimus SL and 574 SL. The women’s line features lightweight, athletic-style spikeless shoes designed to provide golfers the perfect fit, comfort and maximum performance.

WOMEN’S MINIMUS WP

 nb

The Women’s Minimus WP is a lightweight athletic style spikeless shoe weighing only 6.9 ounces. It is built on the popular NL-1 last that features a wider forefoot, deeper toe box and lower instep height allowing for better ground feel throughout the swing. The waterproof microfiber leather upper has a skeletally engineered ultralight FantomFit™ support to provide superior fit. The REVlite® midsole provides maximum comfort while walking the course. The Minimus WP is back by a 2-year waterproof warranty.

nb

  • Color: White/Black, Black/Purple
  • Sizes: 6 – 11; Widths B and D
  • Suggested Retail: $89.95
  • Availability: November 1, 2018
  • 2-year waterproof warranty*

 

WOMEN’S MINIMUS SL

The Women’s Minimus SL is also built on the NL-1 last and has a breathable mesh upper with the ultralight synthetic overlays. The lightweight spikeless shoe has the REVlite®

midsole for maximum comfort while walking the course and Ortholite®

insole for cool, dry comfort. The Minimus SL weighs only 6.6 ounces.

 

nb

 

  • Color: White, Black, Light Grey, Khaki
  • Sizes: 6 – 11; Widths B and D
  • Suggested Retail: $69.95
  • Availability: November 1, 2018

 

WOMEN’S 574 SL  
The Women’s 574 is a spikeless golf shoe that features a water resistant microfiber leather upper. The REVlite® midsole combines with the CUSH+® insole to create an ultra-soft responsive cushioning and comfort without sacrificing durability or stability.The shoe is built on a SL-2 last with a wider forefoot, deeper toe box and higher instep.

nb

  • Color: White/Rose Golf
  • Sizes: 6 – 11; Widths B and D
  • Suggested Retail: $79.95
  • Availability: November 1, 2018

Like all New Balance golf shoes, the new women’s line is ready to wear on the course right out of the box.  

 

 

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create, and communities are proud to host. Manufactured in the US for over 75 years and representing a limited portion of our US sales, New Balance Made is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2016 reported worldwide sales of $3.8 billion. To

learn more about New Balance, please visit http://www.newbalance.com.

Until The Next Tee!!

Advertisements

on

For everyone that doesn’t know the annual PGA Merchandise Show that takes place in Orlando, FL every January is a “Mecca” for everything in the golf industry.

img_20160201_012821

Buyers, Exhibitors, Media, Industry and PGA Professionals from all over the globe invade the Orange County Convention Center (and Orange County National Golf Resort and Lodge). The show is dubbed as the “Major of Golf Business” and it truly is. If you’re involved in the golf industry you almost need to attend.  know that the case for me. It gives me a chance to network and arrange for articles and reviews for you my viewers.

Reed Worldwide Exhibitions is the organizing body that puts on the annual show. The logistics of the PGA Show is hard to fathom. I’ve attended the show over the last several years as I treat it as a sort of “pilgrimage”. Without it… I have no doubt that my blog and website doesn’t exist. Have I seen changes during the last several years at the show? Yes.. I have. Other attendees have seen it saying that it’s “shell of its former self”. Many feel that there is a lot less equipment and way too much apparel. I’ve personally seen changes at the show and definitely trends in the industry. The latter being a big reason why I attend. Yes, there is the coming and going of big names.

DSC_0027
The Wilson Golf booth at Demo Day. Orange County National Golf Resort and Lodge is the venue.

A couple of years ago everyone that attended the show saw that Nike Golf was a no show. When that happened I reported that something had (in all likelihood) gone “wrong”. It just felt like they were going out of  the golf equipment business (which we now know was the case). A little quieter we saw the likes of Bridgestone Golf and Mizuno Golf disappear from the show’s landscape. Why?

Well, when these things happen there’s always a lot of speculation. From soaring costs for space on the floor or a shift in the direction of a company… it happens. Honestly, the cost of having a booth on the floor (or a slot at Demo Day) is the largest complaint that I’ve heard from exhibitors. While I’ve never been told exact figures the show isn’t cheap for them to attend. I heard a rumor about how much it cost TaylorMade Golf to have their lavish set-up a few years ago but I never confirmed it.

It’s no secret that the aforementioned TaylorMade Golf is not attending the show this year. A story that I covered yesterday. While it’s unfortunate that they will not be in attendance this year and some view this as a “black eye” I am WAY more excited about who is attending. Bridgestone Golf is returning (last seen in 2015… their booth was really good then). Also returning to the show in 2019 is Mizuno Golf. Mizuno Golf will be on the floor for the first time since 2005. They were in attendance at one of the first show’s that I attended but they just had a tiny set-up in a meeting room in the OCCC’s concourse.

DSC_0013

For those that think the quality of the PGA Merchandise Show has slipped there are others that don’t view it the same way. 2018 saw record numbers of attendees and was named “the “Greatest Show of 2017″ at the 2018 Trade Show Executive (TSE) Gold 100 Awards Gala, Oct. 11, 2018”. Below is the full press release from Sherry Major who takes care of PR for PGA Shows Media.

PGA Merchandise Show Wins Trade Show Executive (TSE)
Gold 100 “Greatest Show of 2017” Award
 
NORWALK, Conn. (October 18, 2018) — The PGA Merchandise Show was named the “Greatest Show of 2017” at the 2018 Trade Show Executive (TSE) Gold 100 Awards Gala, Oct. 11, 2018, at Monarch Beach Resort in Dana Point, Calif.

The TSE Gold 100 Awards & Summit annually salutes the largest and most accomplished trade shows of the previous year, and the 2018 event drew a large crowd of show organizers for the celebration and a full schedule of educational sessions and networking opportunities, Oct. 10-12.

“The PGA Merchandise Show has evolved to serve the industry through the ups and downs of the golf market,” said PGA Golf Exhibitions Event Vice President Marc Simon. “Through this period, the PGA Show team has stayed even closer to its customers, and worked side-by-side with the PGA of America to anticipate market changes, adapt to industry developments and create new resources to help PGA Professionals, exhibitors and the golf industry prosper.”

“We are very honored, humbled and excited to be named the ‘Greatest Show of 2017’ by Trade Show Executive and will continue to work diligently to improve the PGA Merchandise Show each year.”

The PGA Merchandise Show, first established in 1954, is organized in partnership with the PGA of America.

“We are pleased with this important industry recognition for the PGA Merchandise Show and are proud of the strong partnership between the PGA of America and Reed Exhibitions,” said PGA of America Chief Commercial Officer Jeff Price. “Each year the PGA Merchandise Show is the largest gathering of PGA Professionals and an important opportunity for the global golf industry to connect face-to-face. Together, we strive to deliver tremendous value to PGA Professionals, manufacturers and industry leaders to drive the business of the game and to help the sport evolve.”

Full details of all award winners are available at TSEGold100.com.

Plans are well underway for the 2019 PGA Merchandise Show, held Jan. 22-25, in Orlando. The 66th edition of the event will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Demo Day, the world’s largest professional golf testing event, will be held on Tuesday, Jan. 22, at the Orange County National Golf Center. During PGA Show days, Jan. 23-25, at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. The PGA Merchandise Show, “the MAJOR of Golf Business,” is a trade-only event, not open to the public. Additional details are available at www.PGAShow.com.

I felt that 2017 was a good show and 2018 for me personally was even better. All that I know is that I cannot wait for January 2019.

Until The Next Tee!!

#fightandgrind #seeuonthenexttee

on

Datrek. A company owned by Dynamic Brands (Bag Boy, Burton, IGOTCHA and more) has been a recognized leader in the golf bag industry since 1979. Long known for their innovation and feature-packed golf bags Datrek has released two new golf bags for 2019.

The first of the two golf bags is called the “Transit”. The most notable features here are the inclusion of a retractable handle and built-in wheels. Think of it as a piece of luggage. Much like walking through a busy airport terminal with your carry-on. You remove the Transit from your car and wheel it to the Pro Shop from the parking lot. No fumbling around.

Secondly, there is the “Lite Rider Pro Cart Bag”. This has been Datrek’s top-selling golf bag 4 years in a row. Even though the bag isn’t “new” the sleek design is. The latest iteration of the Lite Rider Pro Cart Bag is that it offers golfer “complete organization” for their clubs, valuables and more.

Thanks go out to Julie Parham for sharing this press release. Ms. Parham is the Marketing Manager for Dynamic Brands. For more details please see the release as posted below.

 

Transit Wheeled Cart Bag and Updated Lite Rider Pro Cart Bag

 

Richmond, VA – Richmond, VA – With a focus on modern design and functionality, Datrek Golf announces their latest golf bags, the all-new Transit Wheeled Cart Bag and the popular Lite Rider Pro Cart Bag updated for 2019. “The Transit combines the features of your favorite piece of luggage into a golf bag, in-line skate wheels and a telescopic handle, making it easy to transport from the car,” said Pat Gallagher, Bag Boy Product Manager. “The Lite Rider is one of our most popular cart bags, we upgraded the design of the top, increasing the putter well to fit oversized putters.” Both golf bags have the key Datrek features; the ultimate in club organization with full-length individual dividers while still being lightweight.

The Datrek Transit is a wheeled cart bag with a retractable handle and rolling two-wheel base, making it the most portable golf bag on the market. The Transit top features a 14-way organizer top with full-length Individual Divider System (IDS) and dedicated soft-grip putter well. Eight zippered pockets provide ample storage while the retracting telescopic handle with push button adjustment and additional deluxe neoprene handle make the bag easy to push, pull and transport from your car to the course. Available in four colorways: for $209.95 SRP at https://datrek.com/transit-wheeled-cart-bag.html and retailers nationwide.

transit

The Lite Rider Pro is the #1 selling Datrek bag four years running, with a sleek new design and complete organization for clubs and accessories. This “cart bag with everything” is an ideal choice for a player who uses a riding or push cart, but still wants a lightweight bag. Seven total pockets for storage, including an oversized, insulated cooler pocket and a fleece-lined valuables pocket.  Available in eight colorways: for $189.95 SRP at https://datrek.com/lite-rider-pro-cart-bag.html and retailers nationwide.

datrek

 

About Dynamic Brands 
Founded in 2004, Dynamic Brands is the parent company for a portfolio of premium brand name companies committed to the development of innovative, quality products and outstanding customer service in the sporting goods industry. Golf and recreational products are offered through Bag Boy®, Burton®, Datrek® Golf, Devant Sport Towels®, IGOTCHA®, Riksha®, SEARCH ‘N RESCUE® and FLAGPOLE-TO-GO® brands, and include walking carts, golf bags, travel covers, custom sport towels, bag tags, golf ball retrievers, flags and accessories. Dynamic Brands’ products are marketed in 87 countries worldwide. For more information, please visit www.dynamicbrands.com.

 

Follow us at https://www.facebook.com/dynamicbrandsrva/ and https://www.linkedin.com/company/dynamic-brands/.

About Datrek Golf 
Since 1979, Datrek Golf has provided a full line of lightweight cart, stand and now hybrid golf bags to enhance the overall golfing experience. Each golf bag offers a unique style and ample features with a functional way to carry clubs; the full-length individual divider system (IDS) comes standard in most bags with organizer tops to simplify club organization. Ergonomic handles are molded into all bag tops. Style, functionality and modern design are the key points for golf bags in the Datrek line. Datrek Golf is owned by Dynamic Brands, a portfolio of premium brand name companies committed to the development of innovative, quality products and outstanding customer service in the sporting goods industry. For more information, please visit www.datrek.com or follow us at www.facebook.com/datrekgolf,   https://twitter.com/datrekdotcom or https://www.linkedin.com/showcase/datrek/.