Month: October 2018

New Balance Golf Introduces 2019 Women’s Footwear Collection

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Boston, Mass, October 30, 2018 – New Balance Golf has introduced a new line of footwear for women for the 2019 season.  The line offers three new styles for women – Minimus WP, Minimus SL and 574 SL. The women’s line features lightweight, athletic-style spikeless shoes designed to provide golfers the perfect fit, comfort and maximum performance.

WOMEN’S MINIMUS WP

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The Women’s Minimus WP is a lightweight athletic style spikeless shoe weighing only 6.9 ounces. It is built on the popular NL-1 last that features a wider forefoot, deeper toe box and lower instep height allowing for better ground feel throughout the swing. The waterproof microfiber leather upper has a skeletally engineered ultralight FantomFit™ support to provide superior fit. The REVlite® midsole provides maximum comfort while walking the course. The Minimus WP is back by a 2-year waterproof warranty.

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  • Color: White/Black, Black/Purple
  • Sizes: 6 – 11; Widths B and D
  • Suggested Retail: $89.95
  • Availability: November 1, 2018
  • 2-year waterproof warranty*

 

WOMEN’S MINIMUS SL

The Women’s Minimus SL is also built on the NL-1 last and has a breathable mesh upper with the ultralight synthetic overlays. The lightweight spikeless shoe has the REVlite®

midsole for maximum comfort while walking the course and Ortholite®

insole for cool, dry comfort. The Minimus SL weighs only 6.6 ounces.

 

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  • Color: White, Black, Light Grey, Khaki
  • Sizes: 6 – 11; Widths B and D
  • Suggested Retail: $69.95
  • Availability: November 1, 2018

 

WOMEN’S 574 SL  
The Women’s 574 is a spikeless golf shoe that features a water resistant microfiber leather upper. The REVlite® midsole combines with the CUSH+® insole to create an ultra-soft responsive cushioning and comfort without sacrificing durability or stability.The shoe is built on a SL-2 last with a wider forefoot, deeper toe box and higher instep.

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  • Color: White/Rose Golf
  • Sizes: 6 – 11; Widths B and D
  • Suggested Retail: $79.95
  • Availability: November 1, 2018

Like all New Balance golf shoes, the new women’s line is ready to wear on the course right out of the box.  

 

 

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create, and communities are proud to host. Manufactured in the US for over 75 years and representing a limited portion of our US sales, New Balance Made is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2016 reported worldwide sales of $3.8 billion. To

learn more about New Balance, please visit http://www.newbalance.com.

Until The Next Tee!!

The PGA Merchandise Show

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For everyone that doesn’t know the annual PGA Merchandise Show that takes place in Orlando, FL every January is a “Mecca” for everything in the golf industry.

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Buyers, Exhibitors, Media, Industry and PGA Professionals from all over the globe invade the Orange County Convention Center (and Orange County National Golf Resort and Lodge). The show is dubbed as the “Major of Golf Business” and it truly is. If you’re involved in the golf industry you almost need to attend.  know that the case for me. It gives me a chance to network and arrange for articles and reviews for you my viewers.

Reed Worldwide Exhibitions is the organizing body that puts on the annual show. The logistics of the PGA Show is hard to fathom. I’ve attended the show over the last several years as I treat it as a sort of “pilgrimage”. Without it… I have no doubt that my blog and website doesn’t exist. Have I seen changes during the last several years at the show? Yes.. I have. Other attendees have seen it saying that it’s “shell of its former self”. Many feel that there is a lot less equipment and way too much apparel. I’ve personally seen changes at the show and definitely trends in the industry. The latter being a big reason why I attend. Yes, there is the coming and going of big names.

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The Wilson Golf booth at Demo Day. Orange County National Golf Resort and Lodge is the venue.

A couple of years ago everyone that attended the show saw that Nike Golf was a no show. When that happened I reported that something had (in all likelihood) gone “wrong”. It just felt like they were going out of  the golf equipment business (which we now know was the case). A little quieter we saw the likes of Bridgestone Golf and Mizuno Golf disappear from the show’s landscape. Why?

Well, when these things happen there’s always a lot of speculation. From soaring costs for space on the floor or a shift in the direction of a company… it happens. Honestly, the cost of having a booth on the floor (or a slot at Demo Day) is the largest complaint that I’ve heard from exhibitors. While I’ve never been told exact figures the show isn’t cheap for them to attend. I heard a rumor about how much it cost TaylorMade Golf to have their lavish set-up a few years ago but I never confirmed it.

It’s no secret that the aforementioned TaylorMade Golf is not attending the show this year. A story that I covered yesterday. While it’s unfortunate that they will not be in attendance this year and some view this as a “black eye” I am WAY more excited about who is attending. Bridgestone Golf is returning (last seen in 2015… their booth was really good then). Also returning to the show in 2019 is Mizuno Golf. Mizuno Golf will be on the floor for the first time since 2005. They were in attendance at one of the first show’s that I attended but they just had a tiny set-up in a meeting room in the OCCC’s concourse.

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For those that think the quality of the PGA Merchandise Show has slipped there are others that don’t view it the same way. 2018 saw record numbers of attendees and was named “the “Greatest Show of 2017″ at the 2018 Trade Show Executive (TSE) Gold 100 Awards Gala, Oct. 11, 2018”. Below is the full press release from Sherry Major who takes care of PR for PGA Shows Media.

PGA Merchandise Show Wins Trade Show Executive (TSE)
Gold 100 “Greatest Show of 2017” Award
 
NORWALK, Conn. (October 18, 2018) — The PGA Merchandise Show was named the “Greatest Show of 2017” at the 2018 Trade Show Executive (TSE) Gold 100 Awards Gala, Oct. 11, 2018, at Monarch Beach Resort in Dana Point, Calif.

The TSE Gold 100 Awards & Summit annually salutes the largest and most accomplished trade shows of the previous year, and the 2018 event drew a large crowd of show organizers for the celebration and a full schedule of educational sessions and networking opportunities, Oct. 10-12.

“The PGA Merchandise Show has evolved to serve the industry through the ups and downs of the golf market,” said PGA Golf Exhibitions Event Vice President Marc Simon. “Through this period, the PGA Show team has stayed even closer to its customers, and worked side-by-side with the PGA of America to anticipate market changes, adapt to industry developments and create new resources to help PGA Professionals, exhibitors and the golf industry prosper.”

“We are very honored, humbled and excited to be named the ‘Greatest Show of 2017’ by Trade Show Executive and will continue to work diligently to improve the PGA Merchandise Show each year.”

The PGA Merchandise Show, first established in 1954, is organized in partnership with the PGA of America.

“We are pleased with this important industry recognition for the PGA Merchandise Show and are proud of the strong partnership between the PGA of America and Reed Exhibitions,” said PGA of America Chief Commercial Officer Jeff Price. “Each year the PGA Merchandise Show is the largest gathering of PGA Professionals and an important opportunity for the global golf industry to connect face-to-face. Together, we strive to deliver tremendous value to PGA Professionals, manufacturers and industry leaders to drive the business of the game and to help the sport evolve.”

Full details of all award winners are available at TSEGold100.com.

Plans are well underway for the 2019 PGA Merchandise Show, held Jan. 22-25, in Orlando. The 66th edition of the event will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Demo Day, the world’s largest professional golf testing event, will be held on Tuesday, Jan. 22, at the Orange County National Golf Center. During PGA Show days, Jan. 23-25, at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. The PGA Merchandise Show, “the MAJOR of Golf Business,” is a trade-only event, not open to the public. Additional details are available at www.PGAShow.com.

I felt that 2017 was a good show and 2018 for me personally was even better. All that I know is that I cannot wait for January 2019.

Until The Next Tee!!

#fightandgrind #seeuonthenexttee

Datrek Announces Two New Golf Bags for 2019

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Datrek. A company owned by Dynamic Brands (Bag Boy, Burton, IGOTCHA and more) has been a recognized leader in the golf bag industry since 1979. Long known for their innovation and feature-packed golf bags Datrek has released two new golf bags for 2019.

The first of the two golf bags is called the “Transit”. The most notable features here are the inclusion of a retractable handle and built-in wheels. Think of it as a piece of luggage. Much like walking through a busy airport terminal with your carry-on. You remove the Transit from your car and wheel it to the Pro Shop from the parking lot. No fumbling around.

Secondly, there is the “Lite Rider Pro Cart Bag”. This has been Datrek’s top-selling golf bag 4 years in a row. Even though the bag isn’t “new” the sleek design is. The latest iteration of the Lite Rider Pro Cart Bag is that it offers golfer “complete organization” for their clubs, valuables and more.

Thanks go out to Julie Parham for sharing this press release. Ms. Parham is the Marketing Manager for Dynamic Brands. For more details please see the release as posted below.

 

Transit Wheeled Cart Bag and Updated Lite Rider Pro Cart Bag

 

Richmond, VA – Richmond, VA – With a focus on modern design and functionality, Datrek Golf announces their latest golf bags, the all-new Transit Wheeled Cart Bag and the popular Lite Rider Pro Cart Bag updated for 2019. “The Transit combines the features of your favorite piece of luggage into a golf bag, in-line skate wheels and a telescopic handle, making it easy to transport from the car,” said Pat Gallagher, Bag Boy Product Manager. “The Lite Rider is one of our most popular cart bags, we upgraded the design of the top, increasing the putter well to fit oversized putters.” Both golf bags have the key Datrek features; the ultimate in club organization with full-length individual dividers while still being lightweight.

The Datrek Transit is a wheeled cart bag with a retractable handle and rolling two-wheel base, making it the most portable golf bag on the market. The Transit top features a 14-way organizer top with full-length Individual Divider System (IDS) and dedicated soft-grip putter well. Eight zippered pockets provide ample storage while the retracting telescopic handle with push button adjustment and additional deluxe neoprene handle make the bag easy to push, pull and transport from your car to the course. Available in four colorways: for $209.95 SRP at https://datrek.com/transit-wheeled-cart-bag.html and retailers nationwide.

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The Lite Rider Pro is the #1 selling Datrek bag four years running, with a sleek new design and complete organization for clubs and accessories. This “cart bag with everything” is an ideal choice for a player who uses a riding or push cart, but still wants a lightweight bag. Seven total pockets for storage, including an oversized, insulated cooler pocket and a fleece-lined valuables pocket.  Available in eight colorways: for $189.95 SRP at https://datrek.com/lite-rider-pro-cart-bag.html and retailers nationwide.

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About Dynamic Brands 
Founded in 2004, Dynamic Brands is the parent company for a portfolio of premium brand name companies committed to the development of innovative, quality products and outstanding customer service in the sporting goods industry. Golf and recreational products are offered through Bag Boy®, Burton®, Datrek® Golf, Devant Sport Towels®, IGOTCHA®, Riksha®, SEARCH ‘N RESCUE® and FLAGPOLE-TO-GO® brands, and include walking carts, golf bags, travel covers, custom sport towels, bag tags, golf ball retrievers, flags and accessories. Dynamic Brands’ products are marketed in 87 countries worldwide. For more information, please visit www.dynamicbrands.com.

 

Follow us at https://www.facebook.com/dynamicbrandsrva/ and https://www.linkedin.com/company/dynamic-brands/.

About Datrek Golf 
Since 1979, Datrek Golf has provided a full line of lightweight cart, stand and now hybrid golf bags to enhance the overall golfing experience. Each golf bag offers a unique style and ample features with a functional way to carry clubs; the full-length individual divider system (IDS) comes standard in most bags with organizer tops to simplify club organization. Ergonomic handles are molded into all bag tops. Style, functionality and modern design are the key points for golf bags in the Datrek line. Datrek Golf is owned by Dynamic Brands, a portfolio of premium brand name companies committed to the development of innovative, quality products and outstanding customer service in the sporting goods industry. For more information, please visit www.datrek.com or follow us at www.facebook.com/datrekgolf,   https://twitter.com/datrekdotcom or https://www.linkedin.com/showcase/datrek/.

TaylorMade Golf NOT Attending the 2019 PGA Merchandise Show

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A day ago or so I saw a rumour floating across the internet. The rumour was that TaylorMade Golf would not be attending the 2019 PGA Merchandise Show in Orlando, Florida.

Instead of opting to go by what I saw over social media I decided to go to the source. So I reached out to Nick Obritsch who is the Marketing Manager for TaylorMade-adidas Golf (Canada) to confirm or debunk the story. It has been confirmed that TaylorMade-adidas Golf will not be attending the PGA Merchandise Show in January.

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This is a bit of a “black eye” for the event that features all of the latest and greatest that the industry has to offer. An event that seems to have lost a little bit of its lustre when talking to other media outlets or attendees alike.

TaylorMade-adidas Golf is obviously one of the industry “David’s”. The brand has never shied away from having a tremendous representation at the PGA Merchandise Show. The brand used to take up a large segment of one end of the Orange County Convention Center. One year in particular they had an area that felt like you were at a lavish South Beach nightclub. In the past TaylorMade-adidas Golf has made huge announcements at the annual show. The largest of the bunch was in 2017 when the brand announced that Tiger Woods would be playing TaylorMade Golf equipment.

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Below is the official statement from TaylorMade Golf regarding their reason for not attending. Thanks go out to Mr. Obritsch for providing the official statement. One way or another I will provide coverage on the 2019 product range from TaylorMade Golf. That I guarantee.

David Abeles, CEO, TaylorMade Golf:

“In the coming years, TaylorMade plans to broaden its investment in the PGA of America, pursuing growth initiatives we believe create even greater value for the game of golf. As a result of the additional spend and following significant discussions with key stakeholders, including many of our TaylorMade PGA staff professionals, the decision was made to not attend the 2019 PGA Merchandise Show.”

Until The Next Tee!!

#fightandgrind #seeuonthenexttee

CHASE 54 AND SHORT PAR 4 PARTNER TOGETHER TO FUNDRAISE AND CULTIVATE AWARENESS FOR THE ST. JUDE CHILDREN’S RESEARCH HOSPITAL®

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Special thanks goes out to Vanessa Price from Read The Greens Golf Media for sharing this press release.

CHASE 54. One of the classiest lines of golf apparel that I’ve ever worn. Comfort and design that is second to absolutely nobody. Their fabrics and design is often innovative. Look no further than the brands DryFuze or GloFuze Technology as examples of this.

I’ve had the pleasure of getting to know the folks at CHASE 54 over the last several years. Whether it’s their outstanding and very creative designer Lulu Faddis or their Marketing Coordinator Keeley Pemberton I’ve always told them that the brand feels like a family.

Family. This is something that doesn’t fall on deaf ears when it comes to St. Jude Children’s Research Hospital. Whose entire staff of nurses, physicians, research teams and support staff do everything possible to help their young patients and families. Treatments invented at the amazing facility have seen childhood cancer survivor rates go from 20% to more than 80%.

In the month of October CHASE 54 and golf subscription service Short Par 4 are teaming up to release a Special Edition Box for the month of October to raise funds for St. Jude Children’s Research Hospital.

For more details please see the press release below.

 

SARASOTA, FL – October 18, 2018 – Short Par 4, a golf inspired box subscription service that ships hand curated, top quality, branded golf apparel, footwear and accessories directly to golfers, has joined forces with CHASE 54. The companies together have produced a CHASE 54 / Short Par 4 October Special Edition Box to raise money for the St. Jude Children’s Research Hospital®.

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According to Short Par 4 CEO Bobby DiMeo, “To raise money and awareness for St. Jude Children’s Research Hospital®, we’ve teamed up with CHASE 54 to include some special items in our October boxes. Together, we’re donating $10,000 to help children and families going through life threatening diseases. Please see the link if you would like to help support this great cause.”

 

-St Jude: https://www.stjude.org/donate/donate-to-st-jude.html?sc_icid=home-btn-donate-now

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-Chase 54: https://chase54.com/products/st-jude-donation-card?variant=12414150574197

 

This limited and exclusive CHASE 54 / Short Par 4 Special Edition Box for October will include a CHASE 54 rugby striped polo shirt in heather. This widely popular polo features a moisture-wicking Dryfuze® technology, stretch material for mobility and reinforced seams with topstitching. Also, included is a CHASE 54 pant that again features Dryfuze® technology which transports moisture from the skin to the exterior of the fabric, four-way stretch textured fabric with deep pockets

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About CHASE 54 / Go beyond Golf:

At CHASE 54, the company has always been about the pursuit of perfection. That is why they are teaming up with St. Jude Children’s Research Hospital®. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20% to more than 80%. St. Jude won’t stop until no child dies from cancer.Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.

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CHASE 54 is teaming up with St. Jude Children’s Research Hospital® to support their lifesaving mission: Finding cures. Saving children®.

Join them and donate today.

 

For more information, please visit this link: https://chase54.com/pages/stjude

 

ABOUT SHORT PAR 4:

Short Par 4 is a personal stylist for the golf inspired life that delivers brand name golf apparel, accessories and gear directly to its member’s doorstep – each for up to 60% off retail prices.

 

The vision of the company is to provide golf enthusiasts with the highest quality products at member’s only pricing delivered directly to their doorsteps – keeping their style tight and allowing them to spend more time on the course, not in their closet. As the premier styling service for the golf community, Short Par 4 boasts one of the fastest growing memberships of any subscription box on the web.

 

Every month, Short Par 4 delivers exclusive brand name golf apparel and products that promise to make their member’s look handsome both on and off the course. Whether on a date, on the tee box or at the office, Short Par 4’s Style Caddies have their members covered!

 

With a membership for all budget sizes, every box includes top rated and premium golf brands like Under Armour, Nike, Puma and Callaway and burgeoning brands like Travis Mathew, Linksoul, Greyson and more. Each delivery is hand curated according to season and the golfer’s unique style profile that they fill out on the website.

 

Short Par 4 is a dynamic, fast growing, company that will be adding a new level of membership with some of golf’s leading PGA Professionals in the upcoming months. This new box experience will consist of exclusive PGA tour golf apparel, footwear and accessories.

 

Short Par 4 has been thriving since 2014 and has shipped over 500,000 boxes and counting! The company is located in Sarasota, Florida.

 

For more information, please visit https://www.shortpar4.com/.

 

Keep up-to-date with all of the Short Par 4 news on social media:

 

Facebook:

https://www.facebook.com/shortpar4

Twitter:

https://twitter.com/Short_Par4

Instagram:

https://www.instagram.com/shortpar4

 

Until The Next Tee!!

#fightandgrind #seeuonthenexttee