Lately, there have been a few pictures floating about over the internet about a new set of irons being used by TaylorMade Golf staff player Jason Day. Being dubbed as the new P760 irons know that these irons have come to fruition and they have been released.

Introducing (formally) the TaylorMade Golf P760 irons. Please see the press release below for more information. They look amazing!

The Next Generation of Forged Progression, P760 Irons Feature Optimized Engineering for Tour-Level Performance

CARLSBAD, Calif. (October 15, 2018) – TaylorMade Golf, the industry leader in iron technology and innovation, announced today the extension of its globally successful P700 series irons with the introduction of P760, a progressive forged players iron designed to give better players specifically what they want and need through the entire set, alleviating the possible consideration of combination sets. The P760 pulls performance technologies and shaping attributes from its Tour-proven siblings, the P750, P770 and P790. The P760 irons effectively replace the P750 & P770 in the TaylorMade lineup, giving players the performance of P750 in the short irons and improves on the performance of P770 in the long irons. The P760’s progressive design is individually optimized for each club from 3-iron to AW to provide Tour-caliber shaping and performance.

292509 292085 tabletop p760  f4b949 original 1539010908 70e784 large 1539131607

Forged Multi-Material Construction

The progressive design of P760 goes beyond shaping; specifically, the iron’s construction. The P760’s unique iron design transitions from a single piece 1025CS forged head in the 8-PW/AW to a 1025CS forged hollow body with SUS630 face material injected with our revolutionary SpeedFoam™ in the 3-7 irons. The hollow cavity construction (3-7 irons) produces consistent distance while adding forgiveness to maintain optimized gapping throughout the set, while the one-piece forged construction in the 8 through AW results in remarkable feel and shot shaping capability for better ball strikers.

Progressive Player-Preferred Shaping

Shaping is one of the most critical phases in the development of a new iron, and TaylorMade’s engineers set out to create a progressive set that met even the most discerning players’ demands. Head size, offset and lofts have been meticulously detailed to engineer specifically what better players demand for precision shot making. The sole geometry of the P760 has also been redesigned with a chamfered leading edge that delivers a cleaner entry into the turf, activating the club’s bounce without the risk of digging, all within a square look at address.

292515 292086 p760%20irons%20cutaway wide%20lineup with shafts%20%281%29 77fcc5 original 1539011034 7796da large 1539131848

SpeedFoam Technology

SpeedFoam technology, which was first introduced in the highly popular P790 irons last fall, has been incorporated into the P760’s 3-7 irons. SpeedFoam serves the dual purpose of generating ball speed while also dampening vibrations to create optimal sound and feel. SpeedFoam is injected into the club head in liquid form before expanding within the club, providing increased face support while maintaining the soft, solid sound and feel that golfers prefer.

292514 292087 p760%20exploded%20still%20layers%20v1 5ac4f5 original 1539011076 411b25 large 1539131811

“With P760, we set out to design a players iron for Tour-level competition, combining all the elements that are most desirable to the better golfer. The P760’s progressive set shaping enables short irons to be compact and precise while the long irons take on a hollow construction, injected with our revolutionary SpeedFoam. P760 is designed to inspire confidence whether you’re attacking pins from short range or sticking greens from long range.”

Brian Bazzel, VP of Product Creation, TaylorMade Golf 

Specifications, Pricing & Availability

Available starting November 2 at an MSRP of $1,599.99 CAD, P760 will be available as a 7-piece set (4-PW, with #3 iron and AW also available), equipped with True Temper Dynamic Gold 120 (S300, X100) shafts and Golf Pride Tour Velvet 360 grips.

Until The Next Tee!!
#FightAndGrind #SeeUonTheNextTee
Advertisements

I really am curious to see what the Ben Hogan Golf Equipment Company has up their collective sleeves with the release of the new Ft. Worth WHITE irons. I mean the original Ft. Worth irons that were released in 2015 were impressive. They featured a great feeling forged head and aesthetics second to nobody. I was at the 2015 PGA Merchandise Show (and Demo Day) that year to see them in person and swing them. Since that time, I’ve been pretty impressed with every product of theirs to this point.

Earlier in 2018, the Ben Hogan Golf Equipment Company released a stealthy, sexy BLACK version of the Ft. Worth irons. These were irons that really grabbed my attention although I would have concerns about the durability of the finish. could the same concern hold true for WHITE? There are advantages of considering Ben Hogan products with one of them being a fair price point. A 7-piece iron set can be purchased for $700 and can be customized for no upcharge. The Ben Hogan Golf Equipment Company a company that listens to its customers/consumers. Such a novel approach… a rarity.

For more information on the Ft. Worth WHITE irons please see the press release below as shared by Jared Minski from Mastro Communications.

white

New Model Joins the Popular Ft. Worth BLACK Irons;Nickel-Chrome Clubhead Finish Irons Now Available Only at BenHoganGolf.com

“Fort Worth, Texas – October 15, 2018 –  Ben Hogan Golf Equipment Company (BHGEC) has introduced Ft. Worth WHITE Irons, a complimentary line of custom, hand-crafted forged irons that answer widespread golfer demand for a traditional nickel-chrome clubhead finish in their blade-style iron model.

The new irons join the popular Ft. Worth BLACK irons, one of Ben Hogan Golf’s most successful product lines, which feature a unique Diamond Black Metal (DBM) finish. The new ‘white’ irons are available for purchase immediately without retail mark-up thanks to BHG’s proven direct-to-consumer sales and distribution model that offers unprecedented pricing for high-performance, custom-made forged irons.  

“The Ft. Worth White Irons are illustrative of how Ben Hogan Golf Equipment Company interacts with and listens to its customers,” said Scott White, President and CEO, Ben Hogan Golf Equipment Company.  “On the heels of our sales success with the Ft. Worth Black Irons,  we found many ‘traditionalists’ who wanted to play this iron design with the standard nickel-chrome finish, so we accommodated them with this launch.”

White adds, “As with the Ft. Worth BLACK irons, the WHITE irons will be custom-built clubs to individual golfer’s specifications. But, most importantly, unlike other brands who launch a product that is not readily available, our exclusive factory-direct business model allows us to put these irons in the hands of golfers immediately and at hundreds of dollars less than they would pay for competitive products through green-grass and retail channels.”

The Ft. Worth White Irons feature a traditional forged blade design that is engineered for serious, accomplished players seeking a rare blend of feel, consistency, accuracy and forgiveness. Extensive player and machine testing validate that the irons generate a more penetrating ball flight on scoring irons, higher initial launch angles on long irons and better distance control on off-center hits, when compared with competitive irons. This is a direct result of dual Dynamic Progressive Weighting and Adaptive Perimeter Weighting Systems, which allow Ben Hogan engineers to optimize the size, shape and depth of the unique ‘depression cavity’ on the rear of each club head.

The new Ft. Worth White Irons also feature proprietary enhanced V-Sole® Technology, which is the most versatile sole in golf and has long been a trademark of Ben Hogan irons and wedges. It combines a high bounce leading edge and low bounce trailing edge on the sole and allows for easy manipulation of the club head no matter the lie and without changing the loft. The bounce angles on the Ft. Worth White Irons have been re-engineered slightly on each club head to eliminate ‘grab’ by the turf, especially on less-than-full shots.

Further, the Ben Hogan Golf Equipment Company’s signature PreciseLoft® System has been simplified in the Ft. Worth WHITE Irons. While the Company remains committed to consistent 4-degree loft gaps between each iron for optimal distance gapping and to minimize loft ‘compression’ at the short end of the set, the Ft. Worth WHITE Irons will only be offered in one loft matrix. The mid-high launch profile (22 to 46-degrees) is preferred by the vast majority of Ben Hogan iron players.  Ft. Worth White Irons will be stamped with traditional numbers (#4 – PW) on the sole.

As with all Ben Hogan irons, the Ft. Worth WHITE Irons can be customized at no charge and golfers can specify length, lie, loft and grips (standard or mid-sized) as well as their choice of a variety of steel and graphite shafts.

The Ft. Worth White Irons are available for purchase at www.BenHoganGolf.com exclusively. True to the company’s innovative Factory-Direct distribution and pricing strategy, they are sold direct-to-consumers for $700.00 per seven-piece set (#4 iron – Pitching Wedge). Moreover, the Company offers a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Company.

To learn more about Ben Hogan Golf, please visit www.benhogangolf.com.  Keep up-to-date with all of the latest Ben Hogan Golf news on social media:

Twitter: @BHGolfEquipment; Facebook: @BenHoganGolfEquipmentCompany; Instagram @BenHoganGolf

 

About Ben Hogan Golf Equipment

The Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs.  The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953.  The Company offers their premium products online at www.benhogangolf.com exclusively.  By eliminating the retail “middleman”, the Company’s cost structure is minimized, and consumers are able to purchase high-quality golf equipment at factory-direct prices. © 2018 Ben Hogan Golf Equipment Company, LLC.”

White_Gallery_8_web_720x

Until The Next Tee!!

#fightandgrind #seeuonthenexttee