Month: March 2018

Fenix XCell Release Kiradech Masters Collection

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Major season is upon us (as I’ve previously written). Next week, is the first major of the season for the PGA Tour. It’ll be “Masters Week” and when it’s Masters Week life is just a little better. The sun shines brighter and the birds chirp more. Even the sky seems to be a brighter blue.

I also enjoy this time of the year because the apparel companies give us a sneak peek at the scripting of what their athletes will be wearing each day of the tournament. In this release shared by Joe Wieczorek of The Media Group Fenix XCell gives us a look at what Thai star Kiradech Aphibarnrat will be wearing as he strolls the fairways of Augusta National.

Please see the press release below.

 

Fenix XCell Release Kiradech Masters Collection

 

(March 28, 2018) – On April 5th, Thai superstar Kiradech Aphibarnrat will be making his first appearance at the Masters as a Fenix XCell Ambassador, and to honor the achievement, the Bangkok-based company have released a Limited Edition Masters Collection.

The collection features just three shirts, all of which will be worn by Aphibarnrat at Augusta, with their popular Thailand flag shirt completing his wardrobe for the four-day event.

The shirts were designed using a combination of Masters Green, white and gold, and have been produced with premium stretch fabric, preferred by Aphibarnrat for its comfort and performance. They also come with a specially made hangtag in the shape of Kiradech’s cartoon logo.

Whilst two of the shirts were produced in units of 500, one shirt – picked out by the Thai as his favorite and his choice for Masters Sunday – has only been produced in 50 units, and will come with a book encased with a letter and a photo, signed by the World #29 himself.

 

script
The collection, released on pre-order via Fenix XCell’s social media accounts last week, are now available for immediate delivery and can be purchased via their website – www.fenixxcell.com – or by contacting james@fenixxcell.com.
To see Fenix XCell’s new Spring/Summer 2018 Collection, the Kiradech Masters Collection, accessories and more, visit the website at http://www.fenixxcell.com.

 

 

© Copyright 2018 The Media Group, Inc.  All rights reserved.

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Major Season

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Finally… it’s that time of the year. An already exciting 2018 TOUR season on the LPGA and PGA TOUR respectively has just gotten a whole lot more exciting. it’s time for the first major of the year. While everybody and their uncle are talking about what could be next week… let’s not look too far forward into the future. Instead let’s discuss this week.

It just seems like the majority of golf fans often think of the first major of the year being that little tournament that takes place down in Augusta, Georgia. The home of pimento and cheese sandwiches, Magnolia Lane, azaleas and a land where everything is meticulous and green. But The Masters isn’t the first major of the year. That honour belongs to the ANA Inspiration of the LPGA Tour.

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Photo Credit: LPGA

Out in the Californian desert in Rancho Mirage, California lies the stunning Mission Hills Country Club. While the facility houses 54-holes of golf its the Dinah Shore Tournament Course that hosts the years first major. All of the best female golfers in the world descend on the Palm Springs area to play in the annual tournament that was founded in 1972 by entertainer Dinah Shore. The course is home to the popular landmark “Poppies Pond” and was named after former tournament director Terry Wilcox in 2006 (his grandchildren called him “Poppie”). Since 1994, it’s been a tradition for the winner to unceremoniously jump into the pond although the first time that it happened was in 1988.

The list of winner’s of the tournament formerly known as the Nabisco Dinah Shore and Kraft Nabisco among others is a list of superstars from the LPGA Tour. Lydia Ko, Lexi Thompson, last week’s winner Inbee Park, Stacy Lewis, Brittany Lincicome (twice), Lorena Ochoa, Karrie Webb (twice), Juli Inkster, Dottie Pepper and Annika Sorenstam (three times) are some of the names to have won the event. Interestingly enough the legendary Se Ri Pak never won this tournament.

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Photo Credit: LPGA

The field this week seems more star-studded than usual and I really don’t know what I’m basing that on. If you look at results of tournaments thus far in 2018 on the LPGA Tour the year has been full of amazing results. Laura Davies electrified with a sensational finish at age 54 two weeks ago. Major winners Anna Nordqvist, Lydia Ko and Canadian Brooke Henderson could be poised to take the leap into the pond come Sunday. Cristie Kerr, Michelle Wie, Lexi Thompson, and Thailand’s Moriya Jutanagarn have definitely shown signs of brilliance and could be there. But then you have the Korda sister’s (Jessica and Nelly) who look like a “watered-down” LPGA version of the Williams sisters (Serena and Venus) with the way that they’ve played thus far in 2018.

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Photo Credit: LPGA

The action in the desert is going to be fun, exciting and make for very compelling television Sunday evening. We’ve already seen an Ace from Iceland’s Olafia Kristinsdottir. Especially, if the scoring is similar to what’s current at the time of writing. There are 15 players within 3 strokes of the lead as the first round is being played/finished. Just because The Master’s is next week doesn’t mean that you have to sulk because these girls are good. If you haven’t followed the LPGA Tour do yourself a favor and take some time to watch this tournament. Buckle up because the Sunday finish will be as exciting as any other major the guys play.

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TaylorMade Golf Company Introduces P790 UDI

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Length, control and an ability to produce golf shots with surgical precision. These are the thoughts that come to mind when you think of driving irons. Officially, this week is the first Major of the year (LPGA – ANA Inspiration). Looking forward to next week’s trip down Magnolia Lane there is a bevvy of TaylorMade Golf athletes that could slide on the “Green Jacket”.

With the design of Augusta National and the need to hit precise shots off of the tee a need for product like a driving iron could be vital. With that said, TaylorMade Golf has introduced the new P790 UDI. Designed with the already successful P790 irons in mind the P790 UDI features a body that’s forged from 8620 Carbon Steel and utilizes TaylorMade Golf’s trademarked “SpeedFoam Technology” while the face is constructed from 4140 Carbon Steel. Overall, the P790 UDI has a medium-compact head and is said to deliver distance and playability. If a TaylorMade Golf athlete wins The Masters look for the P790 UDI to have played an integral part.

For full details, please see the press release shared below by the Marketing Manager for TaylorMade Golf Canada Nick Obritsch.

Continuing the Resounding Success of the P790 Irons, the new P790 UDI Combines Forged Construction with SpeedFoam™ Technology for Extraordinary Distance and Accuracy

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CARLSBAD, Calif. (March 29, 2018) – TaylorMade Golf, the industry leader in iron technology and innovation, announced today the extension of its globally successful P790 irons with the introduction of P790 UDI, a forged driving iron engineered with breakthrough SpeedFoam Technology for golfers seeking the forged look and feel of a players iron with increased distance and accuracy off the tee or fairway. To date, World #1 Dustin Johnson, #3 Jon Rahm as well as TaylorMade stablemates Justin Rose, Rory McIlroy and Jason Day have all played the P790 UDI on Tour already this season.

The most popular and successful players-distance iron in company history, P790 has seen remarkable success at both the consumer and Tour levels, with many players putting a variety of P790 irons into play in competition, opting for a forged iron that delivers remarkable distance and playability combined with preferred feel in a medium-compact head design with a thinner topline. Similar to the other irons in the set, the P790 UDI is constructed with a soft, 8620 carbon steel body combined with high-strength forged 4140 carbon steel with a wrapped-face construction in a hollow body design.

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The P790 UDI’s hollow construction is filled with TaylorMade’s proprietary SpeedFoam material, which serves a dual purpose of generating ball speed as well as the management of sound and feel. Injected into the clubhead, the low-density SpeedFoam provides the face support and damping properties that make the performance of the P790 unlike any other iron in the TaylorMade family.

The P790 UDI also features a re-engineered Inverted Cone Technology optimized for the slightly smaller face area. TaylorMade’s previous ICT had a larger, heavier profile. The new, smaller Inverted Cone in the P790 UDI allows for reduced face thickness at the edges of the face, thus increasing flexibility from heel to toe and low on the clubface, resulting in more ball speed across the entire face. For forgiveness and playability, P790 UDI features strategically placed internal metal-injection-molded (MIM) tungsten weighting for precise CG placement and higher moment of inertia (MOI).

After experiencing increasing demand from the best golfers on worldwide Tours, we’re excited to bring the Ultimate Driving Iron to golfers everywhere with the new P790 UDI. Offering SpeedFoam in a driving iron for the first time ever, the P790 UDI delivers distance and accuracy like never before seen in an iron.

Tomo Bystedt, Senior Director, Product Creation  

Specifications, Pricing & Availability

Available through custom orders starting Friday, 3/30 at $299 CDN, P790 UDI will be offered via custom order in RH only as a 2-iron (17°) with a recommended Project X’s popular HZRDUS Black shaft (85g) designed for low launch/low spin and gripped with a Golf Pride TV 360. Additionally the P790 will also be available with an extensive offering of steel and graphite (.355) options through the custom line.

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Additional specifications:

Loft: 17°

Lie: 60°

Offset: 3.2mm

Length: 40” (steel 39.25”)

Swingweight: D2

Overload Golf Announces Partnership with Cut Golf

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Here’s some food for thought. Urethane covered golf balls for less than $20 per dozen. A 3-piece Surlyn covered for less than $15 per dozen while a 2-piece Surlyn covered distance golf ball for less than $10 per dozen. That’s what Cut Golf offers golf consumers. Just because a golf ball has the stamping of a “giant” doesn’t necessarily mean that it’s the “magic bullet”. The proverbial saviour of your golf game.

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While I have no experience currently with Cut Golf at those prices it would be silly for me not try test them to see what they’re all about. Recently, it was announced that Overload Golf was joining forces with Cut Golf. Please see the press release below as shared by Mary Beth Lacy of golf marketing firm Mary Beth Lacy Inc for more information on Overload Golf.

KIRKLAND, WA – Overload Golf announced a partnership with Cut Golf today. Overload Golf brings together complementary businesses, ideas, products and markets, while applying innovation from other industries to golf. The partnership includes access to Overload Golf’s extensive network, market expertise, resources and promotion of Cut Golf products.

 

Cut Golf uses high-quality materials and manufacturing techniques; relying on tracking and robotic technology, user feedback, and third-party testing to support product performance. Its golf balls have been rigorously tested to ensure quality, consistency and playability.

 

“We are attracted to companies that disrupt segments of the golf industry, Cut Golf has done well in a short period of time.” says Austin Fazio, Founder of Overload Golf. “Their approach of delivering a high-quality golf ball for a reasonable price is intriguing and will be well received in the marketplace.”

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Sam Uisprapassorn, Cut Golf’s founder and CEO, adds “we’re pleased to be partnering with Overload Golf and feel that its industry expertise and network will benefit our own growth and expansion.”

 

About Overload Golf
Overload golf is a team of innovators, developers, and golf industry experts with a global network, bringing together complementary businesses, technology, investors, products and markets with a unique and modern approach.

 

About Cut Golf
Cut Golf was founded from one man’s growing frustration with ridiculous costs of quality golf balls. Cut Golf consists of a group of passionate golfers who believe that high-quality performance golf balls don’t need to be expensive. Through extensive Trackman and on-course testing, Cut Golf developed its lineup with all types of golfers in mind. By pairing quality product with an efficient business model, Cut Golf offers savings without compromising performance or quality. Visit cutgolfco.com for further details.

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Indi Golf Introduces New StingRay TT Wedges Featuring Conforming Grooves With Unmatched Feel and Spin

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Alright, here’s a brand that I have to admit that I’ve never heard of until fairly recently. Although, for some reason I think I recollect seeing them at the 2018 PGA Merchandise Show as part of the International Clubmaker’s Guild. I apologize if I’m mistaken. 

I did a little research about Indi Golf recently and discovered their StingRay Wedges which allows players to spin the ball onto the greens like the average TOUR player. They sounded like a fun club to use but they had one issue. They weren’t conforming to the groove rule established in 2010. That doesn’t mean much to every day recreational golfers but for those that play competitively (amateur and professional alike) it does mean something. I fall into the latter category. So admittedly, I was a little lukewarm about covering the brand when I learned about them. Maybe that sentiment was a touch too elitist… something I’m really not. I pride myself on covering as many if not more of the golf industry’s “David’s” than the “Goliath’s. Everybody really does deserve a chance and coverage.

However, things change and people change. I received a press release recently from Tracy Nackel of TEN Marketing and PR that Indi Golf was coming out with a new wedge. Introducing the new, conforming StingRay TT Wedges. These wedges boast higher spin rates (25% more on full swings), and more forgiveness by utilizing the company’s “ScoopBack” design. For more details about the new StingRay wedge and the features packed into them please see the press release below.

VISTA, CA, March 22, 2018– Indi Golf, design and manufacturer of high performance golf clubs, introduces new StingRay TT wedges featuring optimal spin, control and forgiveness. The StingRay TT conforms with the Rules of Golf and can be played in competition.

“Our new StingRay TT wedge is designed with conforming grooves, yet it still spins 25% more than competitor wedges,” said Rob Lang, General Manager, Indi Golf. “Our design team has taken our forgiving ScoopBack technology and combined it with highly engineered grooves to create the optimal wedge for golfers looking to add more backspin around the green and lower their tournament scores.”

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StingRay TT wedges have been engineered with grooves which run along the entire length of the face to optimize launch, improve control, and increase spin. This design increases spin by 25% on a full swing measured using Foresight GCQuad. “After designing our original StingRay wedges that spin 50% more than competitor wedges, our challenge was to design grooves within the Rules of Golf that would still create optimal spin and outperform the competition and we successfully achieved that goal,” added Lang.

In addition to increased spin, Indi Golf’s proprietary ScoopBack design creates maximum forgiveness by moving mass higher in the face, and toward the toe.  This optimizes the location of the club’s CG, making the head more stable on off-center contact, helping shots feel better, go straighter, spin more and end up closer to the hole.  The ScoopBack design is not a muscle back or perimeter-weighted design but is a combination that brings the player the best of both worlds.

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Other features of the StingRay TT wedges designed to improve performance include:

  • ShortHosel – Creates discretionary weight that has been position higher in the face and more towards the toe, resulting in higher performance, better feel, and more forgiveness.
  • Optimized Bounce – Allows the head to glide through the turf yielding solid contact for the grooves to grab the ball and impart maximum spin while producing ideal launch conditions.
  • LaunchControl – A lower launch and higher spin combination allows golfers to be more aggressive and reduces the influence of elements on the ball.
  • Straight Leading Edge – Makes the wedge easier to align, giving a player more confidence and resulting in more consistent shots

“Indi Golf is committed to designing quality products that will help golfers perform at their best and enjoy the game more,” continued Lang. “Our line of StingRay wedges will teach players what a great wedge game looks and feels like. We feel wedges have not been researched and put on the same technology path as woods and irons, and we want to continue to close this gap and make the wedge game something that everyone can enjoy and use to improve their game and enjoyment.”

The StingRay TT wedge is available in lofts of 46, 48, 50, 52, 54, 56, 58 and 60-degrees, and conforms with the Rules of Golf. MSRP is $159.99. The StingRay TT wedge is available for pre-sale at www.indigolfclubs.com.

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About Indi Golf 

Indi Golf was the dream child of four good friends who love the sport of golf, and were lucky enough to have accomplished careers designing, engineering, and selling golf product. We respect the sport of golf and have a deep desire to grow the game by bringing its enjoyment to all walks of life. Every individual golfer connects with the  sport in their own way, and it is our goal to give golfers top-tier, quality product that will help them to not only perform at their best, but enjoy at their best!

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Ben Hogan Golf Equipment Company Re-introduces EDGE; A New Line of Forged, Game-Enhancement Irons

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The new Ben Hogan Edge eliminates the need to choose between Forgiveness and Feel

Fort Worth, Texas – March 26, 2018 – Ben Hogan Golf Equipment Company, LLC, manufacturer of premium golf clubs and golf bags, proudly introduces a new line of Ben Hogan Edge Irons designed to provide the nearly-impossible combination of ‘Feel with Forgiveness’.

 

The original Ben Hogan Edge Iron was introduced thirty years ago. It was known as the game’s preeminent ‘Game Enhancement’ iron. Golfers played the first Edge Iron because it looked and felt like a player’s iron but offered the same forgiveness and playability of a less attractive, investment cast, ‘Game Improvement’ iron.

 

The new Ben Hogan Edge has been engineered with this same principle. As with all Ben Hogan irons and wedges, they are forged to provide exceptional feedback. Golfers can actually feel what they are doing right or wrong at impact.  However, the new Ben Hogan Edge Iron features innovative technology to help minimize the effect of miss-hits. Now, golfers don’t have to choose between aesthetics and performance.

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Photo Credit: Ben Hogan Golf Equipment Company

Perimeter weighting has long been proven to be a significant club head technology. Engineers position weight around the edges or perimeter of the head which creates more stability and more forgiveness. It has been nearly impossible to incorporate into a single-piece forged iron. So, the Ben Hogan engineering team constructed the Ben Hogan Edge Iron using two separate forged parts.

 

The hosel and back frame are forged first, then the forged face is laser-welded into place. Although expensive and difficult to manufacture, this process allowed the design team to create exceptional perimeter weighting inside the club head.

 

The highly engineered, hollow head construction also allows the thickness of the club face to be varied. The longer irons with stronger lofts have a very thin, yet strong face for exceptional distance, even on shots struck on the toe or heel. The mid and short irons incorporate a progressively thicker face design which provides for a solid feel on scoring shots.

 

On average, the Ben Hogan Edge Irons are 12% larger than the tour-proven Ben Hogan PTx Irons. This creates a larger effective hitting area which means shots that are struck closer to the toe or heel, or high or low on the face will perform much like they were hit on the sweet spot.

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Photo Credit: Ben Hogan Golf Equipment Company

The Ben Hogan Edge Irons are slightly offset. This provides more time for the hands to square up at impact. It also creates a steeper decent angle for higher shot trajectories that better hold the greens. A thicker top line creates an appearance of more mass in the club head which provides more confidence at address.

 

Enhanced V-Sole® Technology benefits players of all skill levels. V-Sole Technology has long been a trademark of Ben Hogan irons and wedges. Ben Hogan Ft. Worth irons, PTx irons and others utilize the original Ben Hogan V-Sole Technology which combines a high bounce leading edge and low bounce trailing edge on the sole. This innovative technology minimizes ‘digging’ or ‘dragging’ to ensure solid impact, no matter the turf condition.

 

The enhanced V-Sole Technology featured on the Ben Hogan Edge Iron maintains the same design principles but has been redesigned for a wider variety of golfers. The leading edge from sole to face has been ‘softened’ and more bounce has been added to the trailing edge.

 

The PreciseLoft System has been simplified in the new Ben Hogan Edge irons. The Company remains committed to consistent 4-degree loft gaps between each iron for optimal distance gapping and to minimize loft ‘compression’ at the short end of the set. However, Ben Hogan Edge irons will be available in only one launch profile (mid-high lofts) as preferred by the vast majority of Ben Hogan iron players.

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Photo Credit: Ben Hogan Golf Equipment Company

As with all Ben Hogan irons, the Ben Hogan Edge Irons can be customized at no charge. Golfers can select specific lengths, lies, and grips (standard or mid-sized) as well as their choice of a variety of steel and graphite shafts.

 

The Ben Hogan Edge Irons are available for demo or purchase at www.BenHoganGolf.com exclusively. True to the company’s innovative factory-direct distribution and pricing strategy, the Ben Hogan Edge Irons are sold direct-to-consumers for $735.00 per seven-piece set (#4 iron – Pitching Wedge)

 

Ben Hogan Golf Company now provides short-term financing with NO interest, allowing golfers to pay for their new clubs over a period of time. And, players can Trade-UP their old equipment to offset the costs. Visit www.BenHoganGolf.com for more details.

 

About Ben Hogan Golf Equipment Company:

 

Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs. The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953. The Company offers their premium products online at http://www.benhogangolf.com exclusively. By eliminating the retail “middleman”, the Company’s cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices. For more information on the new “Factory Direct” pricing structure, please review the Company’s video:

 

https://www.youtube.com/watch?v=e2vZJWbFib0

 

To learn more about Ben Hogan Golf, please visit www.benhogangolf.com.

 

Keep up-to-date with all of the latest Ben Hogan Golf news on social media:

 

Twitter @BHGolfEquipment

Facebook @BenHoganGolfEquipmentCompany

Instagram @BenHoganGolf

© 2017 Ben Hogan Golf Equipment Company, LLC

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JumboMax® Team Member Bryson DeChambeau captures a 2nd Place Finish at Arnold Palmer Invitational

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Several years ago I tried some of the original JumboMax grips. To be totally honest, I loved the feel of them and what they offered. I always felt like my hands and arms were relaxed. I felt like I was able to swing freely. But if there was one con about them (at the time) it was that the grips really took away from swingweight points. I was using Callaway Golf Diablo Forged irons at the time that were weighted at D3-D5. By the time I placed those JumboMax grips on I had gone well into the C range of the scale. The result was that it felt like I was overswinging and was never able to adjust. I would definitely give their new Tour Series grips a try.

Did you know that PGA Tour star Bryson DeChambeau was a JumboMax team member? Many observers think that he’s unconventional, different, eccentric… a genius. I like the later and those other things too because he is the exact opposite of “golf oatmeal”. He uses ONE Length irons by Cobra Golf (would LOVE to know his swingweight), tried a version of side-saddle putting on Tour, a putter from SIK Putters and yes those are the oversized grips from JumboMax Grips. I think at the heart of who I am… I have a little DeChambeau in me. I find him relatable other than my lacking IQ.

DeChambeau finished in Second Place at Mr. Palmer’s tournament (Arnold Palmer Invitational). Please see the press below shared by Joe Wieczorek of The Media Group.
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JumboMax® Team Member Bryson DeChambeau captures a 2nd Place Finish at Arnold Palmer Invitational

 

(JUPITER, FL) – JumboMax® Grips announced today that Tour Staff Professional, Bryson DeChambeau, captured a 2nd Place Finish on the PGA TOUR this past weekend at the Arnold Palmer Invitational held at Bay Hill Club and Lodge in Orlando, Florida.

DeChambeau fired rounds of 67, 66, 72 and 68 to finish at 15 under par for a 2nd Place Finish. He recorded 21 Birdies, ranked T-4th in Total Birdies, 1st in Strokes Gained Tee to Green and 2nd in Driving Distance for the tournament.

This runner-up finish earned him a paycheck of $961,200.00 and 300 FedEx Cup Points. He’s currently ranked 19th on the FedEx Cup Points List and 61st in the Official World Golf Rankings with earnings of$1,715,587 for the 2017-2018 season. This is Bryson’s 2nd Top 5 and 3rd Top 10 in just 10 starts this season.

DeChambeau has been playing JumboMax Grips for over 6 years now and he’s as well known for his accomplishments on the golf course as he is for his unorthodox set of irons that are all the same length. DeChambeau plays the new Tour Series Grips from JumboMax that he personally helped develop.

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In 2017, JumboMax collected a victory and two 2nd Place Finishes on the PGA Tour and JumboMax Team Members, Bryson DeChambeau and Kelly Kraft had combined earnings in excess of $3 Million Dollars.

About JumboMax Golf Grips

JumboMax Grips garnered the attention of the golf world by offering golfers an alternative to the standard-size or “skinny” grips typically found on clubs. The super-oversized JumboMax Grip, with its patented design and larger diameter, provides a more secure Finger-Palm™ Grip which makes for a tension-free connection to the club. This Finger-Palm Grip Technology promotes relaxed grip pressure, more consistent squaring of the clubface, a more fluid and powerful swing, and the most shock-absorption for continuous comfortable play.

In independent player testing administered by GolfTest USA, JumboMax® Golf Grips outperformed standard golf grips in head-to-head testing in nearly every category and were awarded the company’s Seal of Excellence and its Highest Achievement Award.

Results with the JumboMax Grips versus the standard grips showed improvement in nearly all categories tested including Carry Distance, Total Distance, Clubhead Speed, Smash Factor and Wedge Dispersion; particularly impressive was the 10+ yard Increase (6.2%) in Carry Distance that testers experienced with the Driver and the 22.8% better dispersion average they experienced in the Wedge test.

Dominant Golf, LLC is the parent company and manufacturer of JumboMax Golf Grips. The company was created with the goal of developing a better way for people to learn, play and love the game of golf. The JumboMax Grip was designed with computer and laboratory technologies and has been studied extensively on golf ranges and courses with golfers of varying skill levels including low, intermediate and high handicap players.

For more information about JumboMax Golf Grips, visit www.JumboMax.com.

 

 

Until The Next Tee!!