May 2018

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Congratulations go out to Justin Rose. The likeable Englishman captured his ninth PGA Tour victory this past weekend at the Fort Worth Invitational. This victory was the second of the 2018 season for Rose who won in brilliant fashion. Rose carries a complete arsenal of TaylorMade Golf products including an M3 440 driver and TP5 golf balls. For more information on what’s in Justin’s bag please see the press release below shared by Nick Obritsch who is the Marketing Manager for TaylorMade Golf Canaada.

See you in Paris Justin!!

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What You Need to Know:

  • TaylorMade’s 2018 M Drivers featuring Twist Face Technology now have victories in 8 tournaments on the PGA TOUR this season and 11 worldwide.
  • Rose plays a 9.0° M3 440 driver with one weight back and toward the heel and the second just forward of neutral. Equipped with a Mitsubishi Tensei CK 60TX, Justin averaged 305.9 yards off the tee for the tournament.
  • Rose’s victory is his second PGA TOUR title this season and the 9th of his career (20th worldwide).
  • Earlier this season, Rose joined fellow TaylorMade staffers Dustin Johnson & Rory McIlroy in making the switch into the P730 irons. As he has for much of his career, Rose has them equipped with KBS Tour C-Taper 125 S+ shafts.
  • Rose has praised the performance of the TP5 golf ball since he first put it into play at Riviera last year and has played it ever since. It’s the 7th win on the PGA TOUR this season for TP5(x), with Rose adding his second win along with Day, Johnson, Rahm and McIlroy.
  • Rose recently made a switch into the TP Red Ardmore 2 putter, which he feels best suits his eye on the greens. He recorded 2.697 strokes gained: putting for the week. Including Rose, three of the top 5 finishers played TaylorMade putters.
  • Rose’s wedge setup remains largely unchanged; he plays the Milled Grind in 48°, 52° & 56° lofts, as well as a 60° Hi-Toe, which has been TaylorMade’s most sought after wedge on Tour.

Justin Rose’s Winning Bag at the Fort Worth Invitational

M3 440 Driver | 9.0° | Mitsubishi Tensei Orange 60TX

M4 Fairway | 15° | Mitsubishi Tensei CK 80TX

M3 Fairway | 19° | Mitsubishi Tensei CK 80TX

P790 4 Iron | KBS Tour C-Taper 125 S+

P730 Rose Proto Irons | 5-9 | KBS Tour C-Taper 125 S+

Milled Grind Wedges | 48°, 52° & 56° and 60° Hi-Toe | KBS Hi-Rev 2.0 135X

TP Red Ardmore 2 Putter (Custom)

TP5 Golf Ball

Until The Next Tee!!

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Callaway® Apparel Launches the

Tour Authentic Collection – Heritage in the Making

 

(Miami, FL, April 26, 2018) — Callaway® Apparel, licensed by global fashion leader Perry Ellis International, announces the launch of the Tour Authentic Collection – a timeless collection designed for the elite player seeking the best in form and function.
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Talor Gooch, PGA Tour professional
“We are excited to bring the exclusive Tour Authentic collection to market,” stated Gregg Hemphill, Senior Director Global Soft Goods and Licensing at Callaway Golf. “Tour Authentic’s upscale men’s golf apparel is appealing to all customers, whether or not they enjoy the game of golf, thanks to active styles that go far beyond the fairway. Callaway® Apparel pledges innovation, quality, and performance, which have always been our core attributes.”

The Tour Authentic Collection was conceived by leaders in technical apparel and specifically designed for golfers. An exclusive and concise collection of ultra-premium garments, Tour Authentic represents the best craftsmanship, materials, and technological innovation in the industry. Tour Authentic is an opportunity to be part of something special, where less is subtly more.

“We invested two years in product development researching the latest in fabric technologies and fabrication processes,” stated Lupe Benitez, Vice President of Design at Perry Ellis International. “This unique perspective enabled us to create an unparalleled luxury golf apparel collection that represents the perfect fusion of function and fashion”.

Highlights of the Spring 2018 Tour Authentic Collection include:

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Tour Authentic Polos:  Created with the world’s most luxurious fabrics including Merino wool, 100% mercerized cotton and luxurious Japanese technical yarns, the Tour Authentic polos are available in a variety of fashionable designs and patterns for the elite player seeking the best in form and function. Infused with quality, style and artisanal craftsmanship that translates into confidence on and off the course:

 

  • Underarm pieced gusset allows for maximum range of motion, smooth set-on laser cut plackets, with ultrasonic hems, feature three powder-coated alloy buttons
  • Interlined self-collar creates a structured feel
  • Moisture management works to keep you cool and dry by wicking away sweat, while UPF protects you from the sun’s damaging UV rays during a long day on the course
  • Revolutionary sweat hiding technology helps inhibit sweat marks from showing on the outside of the polo

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Tour Authentic 100% Cashmere Sweater:  A captain’s pick on and off the golf course, the Tour Authentic Cashmere V-neck sweater will elevate your play and style. Designed to look good on the links or walking along city streets, the cashmere sweater pairs perfectly with the Tour Authentic polo to create an elegant, sporty style.

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  • 100% Long Staple Mongolian Cashmere. 15.5 micron, double ply represents the best grade in cashmere quality
  • Long pile double thread allows the sweater to resist odors and maintain temperature control by insulating during cold weather and cooling during warm weather
  • UPF protects the skin from damaging UV rays during a long day on the course
  • Crafted with a ribbing around the bottom hem, sleeve cuffs, and V-neck, this lightweight, luxurious and soft golf sweater is the perfect layering piece on and off the course
  • Four fashion-forward colors create the ideal look for both on and off the course
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Tour Authentic Shorts and Trousers: Fusing artistic craftsmanship, luxurious materials, and technical innovation, the Tour Authentic shorts and trousers have superior details and performance features.

  • Schoeller’s exclusive 3XDRY technology creates a water repellent fabric that causes liquids to bead up and drip away
  • Moisture management technology wicks away moisture and perspiration away from the skin, allowing air to circulate throughout the lightweight fabric
  • Inside gripper active flex waistband with belt loops provides all-around stretch for maximum range of motion, flexibility, comfort, and expansion for optimal feel and comfort
  • Cotton/Nylon/Elastane blend provides a lightweight finish, optimal, easy care, and reduction of heat buildup
  • An innovative slide snap fastening system takes place of the button closure, allowing for ease of open and close
  • Hidden back zippered pocket allows for easy storage of small personal items

 

Callaway® Apparel brand ambassador Talor Gooch will be donning the Tour Authentic collection during the 2018 PGA TOUR® season. Tour Authentic is available at www.callawayapparel.com/tour-authentic/, select retailers and leading golf and country clubs around the world including Medinah Country Club, Whistling Straits, Blackwolf Run, and The Broadmoor.

  

About Callaway Apparel

Callaway® Apparel is the ultimate combination of golf authenticity and classic style. Always innovative, always an outperformer. Because apparel that offers quality, performance, functionality, and fit is as important to both men and women golfers as the equipment they use. Callaway apparel is designed for those who love the game of golf. It represents where the game has been, and where the game is going. Additional information on Callaway is available at www.callawayapparel.com.

 

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line of high-quality men’s and women’s apparel, accessories, and fragrances. The Company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses, and men’s and women’s swimwear is available through all major levels of retail distribution. The Company, through its wholly-owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen®, and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel, and Guy Harvey® for performance fishing and resort wear.  Additional information on the Company is available at www.pery.com.

 

Until The Next Tee!!

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Who remembers Byron “Barney” Adams? If you don’t Mr. Adams is the entrepreneur who brought you the Tight Lies fairway wood and is the founder of Adams Golf. Over his decorated career in the golf industry Mr. Adams holds several patents on golf products.

Mr. Adams is back with a new company. The founder of Breakthrough Golf Technology is introducing the Stability Shaft. Putter shafts (for the most part) have gone unchanged for decades other than an exception here and there. Putter shafts for the most part have been noting but a steel tube. In a press release (shared below) it goes on to say that the industry has applied the same shafts even though putters (mallet types in particular) have gotten heavier. Essentially, the heavier putter heads that are being produced today means that the shaft is more prone to oscillation and twisting. The result… putts straying off line. The weight of the Stability Shaft is a “beefy” 125 grams while measuring 37″ and features an ultra-stiff flex shaft profile. What does all of this mean? Stability.

I am excited to share with my readers that I will be testing and reviewing this shaft in the near future. I’ve decided to put the shaft to the test by using the heaviest headed mallet that I’ve used to date. Weighing in at a generous 620 grams the MOI MAXX from Lateral Line Putters is my chosen subject. It’s a putter that’s won its way into my bag and gained my trust. So stay tuned as the shaft arrives and the testing commences.

For more details on the new Stability Shaft from Breakthrough Golf Technology please see the press release below. Thanks to Mary Beth Lacy of golf marketing firm Mary Beth Lacy Inc for providing the release.

Dallas, TX – For 50+ years, the putter shaft has not changed; historically it has been a simple steel pipe. Yet head designs for putters have evolved and gotten dramatically heavier.  This has resulted in shafts that are not stable or strong enough to keep these heavier, advanced putter heads from oscillating, twisting and turning. In fact, the strongest part of the putter shaft is under the hands, where it does the least good; the weakest part is near the club head.  Why would any golfer trust their putter to an inadequate steel shaft if they had a better option? After all, golfers use their putter almost twice as much as any other club.

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Photo Credit: beakthrough Golf Technology

 

Introducing the Stability Shaft from Breakthrough Golf Technology. Breakthrough Golf uses scientifically advanced multi-material design with geometries never before used in a putter shafts.  The Stability shaft has a unique look and a more solid feel than a traditional steel putter shaft.

CEO, Barney Adams states, “When I first learned about the product I knew that it could be significant. It’s a step forward in golf equipment technology.  What has been rewarding for me is that the Stability Shaft works better for amateurs. Pros are great putters and while the shaft does help them, it’s the inconsistency of the amateur that it corrects most”.

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Photo Credit: Breakthrough Golf Technology

There are four parts of the Stability shaft that work in concert to greatly improve putting performance. BGT calls this ‘Advanced Materials Integration’™:The performance of the shaft was exhaustively tested with hundreds of putters using state-of-the-art high-speed cameras, robots, SAM Putt Lab, Quintic Ball Roll software and Trackman4. The result was to re-invent the putter shaft from the ground up.

  • Eight layers of high modulus carbon fiber specifically layered, wrapped and widened, with a no-taper design to greatly reduce torque.
  • Through ‘Finite Element Analysis’ a lightweight 22g aluminum insert was developed and precisely located to reinforce flexural rigidity.
  • A 7075-aluminum connector that helps to stiffen and reinforce.  This versatility allows attachment to virtually any tip diameter of any putter, regardless of the bend profile.
  • The stainless-steel tips have extremely consistent wall thicknesses for superior strength and are coated with a smoke PVD finish to add protection from corrosion and rusting.

Designed to improve any golfer’s game. The Stability Shaft delivers the face more squarely at impact for improved accuracy, solid feel and has a lower launch for a predictable roll, resulting in better distance control.

You’ll get a higher ‘Smash Factor’, hit the clubface more consistently and ultimately make more putts. It’s a perfect synergy of technology and materials to improve putting performance.

The Stability Shaft has a MAP price of $199.99 and is available from golf retailers in the US and Canada.

About Breakthrough Golf Technology

In a suburb of Dallas Texas, lies a new golf shaft company born in 2014 but with 100 years of experience. The state of the art facility utilizes the latest technology to develop and bring to market the finest, most precise shafts available.

Founder Barney Adams, who has always had the unique ability to see what is truly missing in Golf equipment decided to focus on the putter shafts since there had been no significant innovation for decades.

A team of award winning engineers was assembled and no shaft company on the planet delivers innovation in golf shafts like Breakthrough Golf Technology.

Until The Next Tee!!