HUNTINGTON BEACH, Calif. — Aug. 26, 2020 — SRIXON®, a global leader in golf ball performance, announces the launch of the next generation of SOFT FEEL and SOFT FEEL LADY golf balls. Building upon Srixon’s continued success in the golf ball market – with more than 30% growth in market share year-to-date versus last year* – the new SOFT FEEL and SOFT FEEL LADY golf balls are now available in North America.

 “This is our 12th generation SOFT FEEL golf ball, putting us at the forefront of the low-compression distance ball category,” said Brian Schielke, Marketing Director at Srixon. “With this new model, we’re excited to give golfers our longest SOFT FEEL to date, in a ball that maintains the signature feel golfers expect from a SOFT FEEL.”

Soft Feel_Soft Feel Lady

The all-new SOFT FEEL features Srixon’s softest FastLayer Core. Yet this softer core is more resilient, snapping back into shape more quickly after impact for added ball speed, while dramatically reducing long game sidespin for increased accuracy.

 SOFT FEEL’s low compression design and soft, thin cover provides all-around performance with distance off the tee, and increased greenside spin that all players crave. With the 338 Speed Dimple Pattern, the new SOFT FEEL cuts through the wind for longer, straighter shots from tee to green.

 For the player that values feel most of all, the all-new SOFT FEEL from Srixon delivers on its namesake.



Key Technologies:

  • FastLayer Core: With a soft center that gradually transitions to a firm outer edge, the FastLayer Core gives Soft Feel incredible feel and great distance off the tee.
  • 338 Speed Dimple Pattern: Speed Dimples reduce drag at launch and increase lift during descent to deliver better overall distance, especially in windy conditions.
  • Soft Thin Cover: Provides that pure, soft feel that defines SOFT FEEL, while adding enhanced greenside spin on those tough pitches and chips.


The Srixon SOFT FEEL, offered in Soft White and Tour Yellow, and SOFT FEEL LADY, offered in Soft White and Passion Pink, are now available in North America at a MAP of $21.99.


Team TaylorMade’s Dustin Johnson collects his 22nd PGA TOUR win and jumps to No.1 in the FedEx Cup standings

Carlsbad, Calif. (August 23, 2020) – Dustin Johnson adds another win in 2020 with an eleven shot victory at TPC Boston – the first event in the FedEx Cup playoffs. On the back of a T2 at the PGA Championship, Dustin fired four rounds in the 60’s (67-60-64-63) , including recording his lowest career round of 60 on Friday.

Dustin recently added a SIM Max 7 wood (21°) to his bag to complement his SIM Max 3 wood (15°) and will alternate between the 7 wood, a SIM Max 5 wood (18°) and his SIM Max Rescue 3 (18.°) depending on the course.

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© Getty Images

As well as sitting atop the FedEx Cup rankings, DJ also jumped back to world no.1 again in the OWGR and now has 93 combined weeks spent at no.1, placing him all-time 5th just behind Sir Nick Faldo (97).


  • Recorded his lowest ever score on the PGA TOUR in R2 with a 60
  • Shoots his lowest ever four round score to par since turning professional
  • Becomes the new world number 1 (OWGR)
  • Has now surpassed Tiger Woods with the most number of PGA TOUR wins (22) since 2008
  • His eleven shot victory is the largest margin on the PGA TOUR since 2006
  • Now has 93 total weeks spent at world number 1 and is just 5 weeks behind surpassing Sir Nick Faldo (97)
  • In R4, DJ hit 86% of fairways and 100% of GIR
  • This is the third week in a row that the SIM driver has won on the PGA TOUR
  • SIM drivers have now won 50% (6 wins) on the PGA TOUR events since the season re-start in June
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© Getty Images


  • SIM 10.5° driver
  • SIM Max 15.0° fairway
  • SIM Max 21.0 fairway
  • P730 3-PW irons
  • MG 52° and 60° wedges
  • Spider Tour IB Limited
  • TP5X ball #1

Improve Your Game – Callaway Golf Introduces Big Bertha B-21 Irons

Today marks the final release as far as the new Big Bertha B-21 product range goes. Thus far we’ve seen and heard about the metalwood family that comes packed with game-improvement qualities. Not to be outdone, the Callaway Golf Big Bertha B-21 delivers game-improvement characteristics in spades.

How do the Big Bertha B-21 irons deliver all of this game-improvement capability? They offer Flash Face Technology, a first for the Big Bertha name. If you hit the MAVRIK irons this year, you’ll know that they were hot and also featured Flash Face. They feature a deep centre of gravity to help golfers launch the ball into the air. This technology is called “Visible Tungsten Energy Core (VTEC)”. Also, wide soles and a generous topline are apparent as you might expect from Big Bertha irons.


The Big Bertha B-21 irons come to retail on September 10, 2020 and have an MSRP of $899.99 USD (7-piece steel) or $999.99 USD (7-piece Graphite). The set composition is 4-PW with AW, SW, and LW being made available as well.

For more details, please see the press release below as shared by Jeff Newton (Global Communications Callaway Golf).


Until The Next Tee!!
#fightandgrind #seeuonthenexttee

We’ve designed our Big Bertha shaping with a new formula for distance and forgiveness. It’s a technology package that delivers more ball speed, higher launch and straighter shots for a new level of player confidence.

It features a confidence-inspiring shape that makes Bertha easy to hit, with generous offset, wide soles, and a thick topline. This is the first time that our A.I.-designed Flash Face Cup is in a Big Bertha Iron. We’ve created high balls speeds and increased spin robustness off of every club in the set, with a unique Flash Face architecture for each individual iron.


A.I. Flash Face Cup wasn’t the only first in this set. These irons also have a Visible Tungsten Energy Core (VTEC) which deepens the CG to make these irons incredibly easy to launch. We’ve also provided outstanding feel at impact from our proprietary urethane microspheres. These microspheres are strategically designed to absorb unwanted vibration without reducing speed. In short, you’re getting the iconic shaping that you want to see over the ball with incredible ball speed technologies to get the absolute most out of your swing.

Features & Benefits

Fast Ball Speeds From The First A.I.-Designed Big Bertha Iron – Our industry-leading Flash Face Cup in each club. We’ve created high ball speeds and increased spin robustness off of every iron in the set with a sophisticated face architecture that’s unique to every loft. Ball speed is further enhanced by our 360 Face Cup that flexes and releases at impact.


Amazing Forgiveness From Legendary Big Bertha Shaping –  This club profile that golfers love is engineered to give you more confidence over the ball with noticeably wider soles. For easy launch, lower spin and straighter shots, we’ve added more offset. Combined with our Flash Face Cup, we’ve developed a new formula for distance and forgiveness.

Higher Launch From Our Visible Tungsten Energy Core – We’ve added a significant amount of custom tungsten weighting. So we can deepen the CG in each iron with extraordinary precision, while still maintaining ball speed in the Flash Face Cup. Now you can get higher launch conditions through the set.

Pure Feel From Urethane Microspheres – Our patented urethane microspheres comprehensively absorb unwanted vibration for exceptional feel, while also maintaining fast ball speeds.


Callaway Golf Big Bertha B-21 Hybrids

So far, I’ve discussed a few of Callaway Golf’s recent introductions to their new Big Berth B-21 product range. Having covered the driver and fairway woods so far, it only seemed fitting to talk about the Big Bertha B-21 hybrids.

The key thought as far as the Big Bertha B-21 range is forgiveness. Callaway Golf believes that with the B-21 range the result will be “Distance… Any way you swing it”. As featured in its larger stablemates, the Big Bertha B-21 hybrid features “Jailbreak Technology” and A.I. designed “Flash Face Technology”. The result is fasters ball speeds across the surface area of the face.



Introduced onto the Big Bertha B-21 hybrid is the advent of MIM (Metal Injected Molding) tungsten weights into the sole.. The purpose here is to improve your launch and trajectory. Also helping in that regard is a larger offset to help golfers square the clubhead at impact.

The Big Bertha B-21 hybrid will be available at retail on September 10th and will carry an MSRP of $249 per hybrid.  For more details, please see the press release below as shared by Jeff Newton (Global Communications Callaway Golf)

Until The Next Tee!!

#fightandgrind #seeuonthenexttee


The Big Bertha B-21 Hybrid is built for the players who want to unlock their inner distance with a total forgiveness package. This is our easiest to launch hybrid with a larger head volume, and it’s designed to help you get rid of the big miss that spins off line. When you hit it straighter, you hit it longer…it’s just that simple.

Let’s start with the industry-leading ball speed technologies that help you get all that distance. We’re giving you fast speeds across a more expansive area of the face with our A.I. designed Flash Face SS21. For even more speed our innovative Jailbreak Technology connects the sole and crown, which allows the face to take on more of the load at impact. So your shots can go a long way, even if you don’t make perfect contact.


To hit the ball straighter we’ve increased the offset. This helps to square the club at impact. To enhance your launch and trajectory, we’ve incorporated dual MIM’ed (Metal-Injected Molding) Tungsten weights into the sole of the clubhead. And to provide even more forgiveness, we’ve engineered our T2C Carbon Crown for higher MOI and easy launch.


Big Bertha gives you the performance technologies you need with a forgiving shape and increased offset.

Features & Benefits

Fast Ball Speeds From Flash Face SS21 – Fast ball speeds across an expansive area in each model and loft, with our advanced A.I.-designed Flash Face. So you’ll hit it long, even if you miss the center of the face at impact.

Straighter Ball Flight From Increased Offset – We’ve added more offset to help reduce your slice or big miss. This increased offset helps to promote a straighter ball flight for more distance.

Enhanced Launch and Trajectory Control From Dual MIM’ed Tungsten Weighting – Optimized CG for launch and stability from precisely shaped dual MIM’ed tungsten weight.


Increased Ball Speed And Easy Launch – Fast ball speed from two internal Jailbreak bars that connect the sole and crown, so the face can take on more of the load at impact. And to create higher MOI in a forgiving shape, we’ve used a significantly lighter carbon crown that allows us to redistribute weight.

Premium Components
Features a completely new RCH shaft, designed by Callaway to specifically enhance the Big Bertha offering, with an Active Tip Flag section for easy launch. And it comes stock with a Golf Pride Tour Velvet Soft Grip.

Callaway Golf Introduces Big Bertha B-21 Fairway Woods

Big Bertha B-21 Fairway Woods – Distance Any Way You Swing It

In yesterday’s release, I talked a little bit about the release of Callaway Golf’s most recent driver. The Big Bertha B-21. A driver that carries a lot of hope for golfers looking for help off of the tee. Today, I want to talk a little bit about it’s smaller sibling, the Big Bertha B-21 fairway wood.

If you talk to many golfers that are mid to high handicap players, they’ll tell you that one of the clubs that they dread to swing is the fairway wood. Especially from the deck. Well, the Big Bertha is aimed at that player, or any for the matter, looking for help and gain consistency from the fairway.


In looking at the Big Bertha B-21 fairway wood, the first thing that you’re likely going to notice in the address position is that the Big Bertha B-21 has offset. With this offset, you can “fight the right” (if you’re a right-handed golfer). Callaway golf boasts that the B-21 fairway wood is just as easy to hit as a hybrid. Jailbreak Technology and the A.i. designed Flash Face are part of the design. Technological features that we’ve come to expect over the last couple of generations of their product range.

For more details, please see the press release as shared below.


Until The Next Tee!!

#seeuonthenexttee #fightandgrind


Some golfers try to avoid using a fairway wood; they just can’t make consistent contact off of the ground or they don’t hit it as well as they would like to. Big Bertha B-21 is here to change that – it’s our easiest to launch fairway wood that’s designed to give you more distance any way you swing it.


With our Big Bertha shaping and increased offset, we’ve created a forgiving design that can take the slice or big miss out of your game. It’s easy to hit like a hybrid, from a shallower face, progressive lengths, and a larger head that promote more distance and better control into the green. To provide even more forgiveness, we’ve included our significantly lighter T2C Triaxial carbon crown for higher MOI.

Our industry-leading ball speed technologies are engineered to help you hit the ball a lot farther. We’re promoting fast speeds across a more expansive area of the face with our A.I. designed Flash Face SS21. And it’s combined with our legendary Jailbreak Technology to deliver even more speed at impact.


Features & Benefits

Easy To Hit – A shallower face, progressive lengths, and an oversized Bertha shape promote consistent contact and smooth turf interaction.

Straighter Ball Flight From Increased Offset – We’ve added offset to reduce slices and promote distance-enhancing draws.

High Ball Speeds From Flash Face SS21 + Jailbreak Technology –  Our advanced A.I. design promotes fast ball speeds across an expansive area of the face while Jailbreak bars connect the crown and sole to increase stiffness and promote even more speed.

Premium Components – Features a completely new RCH shaft, designed by Callaway to specifically enhance the Big Bertha offering, with an Active Tip Flag section for easy launch. And it comes stock with a Golf Pride Tour Velvet Soft Grip.