Antigua Looks To Mainstream Fashion To Set Spring 2018 Trends For Women’s Fashion

PEORIA, AZ – Antigua Group, Inc. – one of the nation’s leading designers and marketers of lifestyle and golf apparel under the distinguished Antigua brand – is setting trends for Spring 2018 with its women’s clothing collection.

“The Spring 2018 Antigua ladies golf collection is a unique play on several trends in the sportswear market,” says Ron McPherson, CEO of Antigua. “By constantly monitoring high-fashion trends, we determine which are relevant to golf and seem to have some longevity in the marketplace. The 2018 collection features three major trends.”

 

Holographic Effects

The first trend taking the fashion market by storm is the holographic effect. Textile prints, trims, accessories and even hair and nail color all utilize some form of a hologram. Some manifest as a true multi-color holographic effect, while others offer a more subtle combination of light bright shades that give the appearance of a prism light spectrum.

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Photo Credit: antigua.com

Regardless of how it’s used, the hologram is a trip down memory lane bringing flashbacks of the late 80’s and early 90’s fashion. Thankfully the holographic effect of today’s world is slightly less plastic looking and more organic in feel. Instead of creating fabrics that appear holographic, designers have been using foil prints, screen prints and heat transfers. All are soft against the body and allude to the effect of a sunset, both simultaneously calming and visually stunning.

 

Color Mixture

Another major trend is mixing deep vibrant colors with soft bright colors. Overall, color plays a key role in how a collection is merchandised for both buyers and end customers. This new collection includes two different color palettes, providing endless merchandising options. One color palette groups bold vibrant colors, including Boysenberry, Cherry, Poseidon, Spearmint and Sunflower. The alternative palette features softer bright shades like Mandarin, Oceanside, Meringue, Iris and Rose. This color-on-color trend makes what was once a basic polo suddenly appear original and contemporary. Several styles in the collection mix colors from both palettes, in which each deep shade is mixed with a soft shade. The soft color takes the bold color down a notch and makes it feel both modern and wearable.

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Photo Credit: antigua.com

 

Patterns and Prints

The last trend is the use of patterns and prints. Never before have printed fabrics played such a key role in ladies’ golf. Previously prints were seen as over-the-top, but now it’s difficult to find a ladies’ golf line that doesn’t have multiple versions of an all-over print. The 2018 line includes a few printed styles that appeal to our entire customer base. Some styles feature an all-over printed pattern, others just a small detail, such as a printed side inset. Prints have remained geometric in style, embodied by abstract artwork, and are overall symmetrical in feel.

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Photo Credit: antigua.com

 

For details on Antigua’s Spring 2018 Women’s Collection, visit antigua.com.

 

Until The Next Tee!!

SEAN CROCKER JOINS SRIXON AND CLEVELAND GOLF

HUNTINGTON BEACH, CA – October 26, 2017 – Srixon and Cleveland Golf are pleased to announce the recent addition of Sean Crocker to their professional tour staff. Crocker, one of the world’s top-ranked amateurs before recently turning professional, agreed to terms on a multi-year contract. Crocker will use Srixon irons, Cleveland wedges, and a Srixon golf ball. In addition, Crocker will wear a Srixon hat and glove, and carry a Srixon bag.

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Sean Crocker while playing his collegiate golf at USC.

Crocker, a 21-year-old from Westlake Village, California, spent three seasons at The University of Southern California as a member of the Trojans Men’s Golf team. While at USC, Crocker helped his team to NCAA Championship Match Play (Top 8 teams) in all of his three seasons, including a program-best 2nd Place in 2015. Individually, Crocker was an All-American, the 2015 Pac-12 Freshman of the Year, and a three-time All-Pac-12 selection.  Before turning pro this fall, Crocker was among the Top-10 ranked amateurs in the world.

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Crocker’s ball of choice the Srixon Z Star XV. Pictured here during my testing. check out the review.

“I’m really excited to be a part of the Srixon/Cleveland Golf team and can’t wait to represent the brand on tour,” said Sean Crocker. “Srixon makes the best golf balls by far and the Z-STAR XV fits my game perfectly.”

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My favorite irons at the 2017 PGA Show Demo Day. The Srixon Golf Z-765 irons. In Crocker’s bag.

“Any time a player of Sean’s caliber chooses to partner with us, it is a real testament to our products and our people,” said VP of Tour Operations, Rodney McDonald. “Sean is exactly the type of competitor, athlete, and person we want representing the Srixon and Cleveland Golf brands and we are thrilled to be joining Sean on his professional journey.”

Crocker currently plays a Srixon Z-Star XV golf ball, Srixon Z-U65 Utility 2i, Srixon Z-765 irons (4-5), Srixon Z-945 irons (6-P), and Cleveland RTX wedges (50°, 54°, 60°).

For additional information on Srixon / Cleveland Golf / XXIO products and staff players, please visit the following sites: www.srixon.com, www.clevelandgolf.com, and www.xxiousa.com.

Until The Next Tee!!

REVIEW – Loudmouth Golf (Fancy Shirt)

Golf fashion. For the longest time they were actually two words in the English language that didn’t belong together. Eventually, that started to change when Arnold Palmer  started to be seen clad in trendy apparel. I remember his original clothing line in Sears and wearing some of it even though the apparel belonged to my father. Then for a while the fashion got ugly again.  A world of double pleats, short sleeves past the elbows and bland colours emerged. Then an epiphany happened. Raise your hands if you remember the “Tabasco” golf polos or any of the tropical prints worn by Duffy Waldorf. They were polarizing. While some hated them there was a smattering of golf fans that liked them. They were fun! Speaking of fun.

Is there a brand of apparel that has awakened golf fashion more than Loudmouth Golf? Love them or hate them the brand has brought fun to the course one garment at a time. In fact, it’s my opinion that the fun that Loudmouth Golf has brought to the game is only rivalled by “Al Czervik” at “Bushwood Country Club”. Loudmouth Golf is everything that traditional golf apparel isn’t. It’s loud, brash, flamboyant and fun. Loudmouth Golf has a vast array of prints that’s nearly endless.

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In the past, I’ve had the pleasure of collaborating with Brooke Windatt who takes care of Public Relations and Social Media for Loudmouth Golf. Of course, I went by the Loudmouth Golf booth during the PGA Merchandise in January and Brooke spent some time with me showing off some of the new prints in the Loudmouth stable. Crazy stuff! As time passed I received an email from Ms. Windatt where she informed me of some new creations. From the mind of Scott “Woody” Woodworth comes a new range of shirt called… “The Fancies”.

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“The Fancies” range  embodies everything that is Loudmouth Golf. Of course, you can wear them on the course (always go solid bottoms please) but The Fancies look just as good with a pair of jeans. Whether you’re  at the barbecue down the street or at a Toronto Blue Jays game on Canada Day the Fancy polo works. In fact, the polo that was sent to me was the “Oh Canada! Fancy Shirt” which was perfect for the aforementioned scenario. The point that I’m trying to make is that The Fancy wears well any time at any place. But this is a golf review. How do “The Fancies” perform on the course?

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The Fancies are more than just a “pretty face” as there is a bit of “apparel tech” involved. The fabric is great with good hand. Whether it’s come right out of your suitcase or out from doing laundry. This fabric is wrinkle-free. Also, the fabric features a 4-way stretch material constructed from 100% polyester, From a fit perspective they have a slim, athletic profile. This 6’0″, 215 pound guy wore a large and the fit was perfect. The sleeves end around mid-bicep while the shoulder seam was perfectly placed on the shoulder. If you find yourself in between sizes err on the side of caution and go a size up. Aesthetically speaking these Fancy shirts are well-appointed. They feature a three-button placket, a self-collar and on the back of the shirt between the shoulders is a yellow Loudmouth golf logo. It’s a small feature that sticks out in a good way truly revealing the Loudmouth branding. I love the material of these Fancy shirts. The material stretches throughout all phases of the golf swing and you never feel constricted. As slinky as the material it never clings to the body. On their website there is no mention of moisture-wicking qualities but the fabric does wick away any moisture from the body. I really liked the fact that I stayed “cool” in the heat of summer and never felt uncomfortable.

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When it comes to golf  polos that exemplify fashion these “Fancy” shirts do not come up short. They garner attention (I received a ton of compliments) and look very sharp. These are golf shirts that perform and never leave you having the feeling of being restricted during the golf swing. The saying in golf is “look good… play good” and these shirts certainly go a long way in living up to the quote. Head over to Loudmouth’s website  for more information and styles. Go ahead and unleash your inner Loudmouth.

Until The Next Tee!!