Imperial to Showcase New 2019 Collection at PGA Show

I had the pleasure of testing and reviewing headwear from leading headwear manufacturer Imperial Headwear. At the time the company was just bringing to market their “Coolcore Technology”. Technology that wicks moisture from your body and ultimately keeps your body just a little cooler. It worked.

Imperial Headwear will be on display at the 2019 PGA Merchandise Show that’s all set to take place January 22-25 at the Orange County Convention Center. At the show Imperial Headwear will show off their latest creations to the golf industry. For more details please see the press release below.

BOURBON, MO – Imperial Headwear, the #1 headwear brand for private golf facilities as reported by the Association of Golf Merchandisers (AGM) in their Member Survey, the last 4 consecutive years, announced they will feature their new 2019 collection during the 2019 PGA Merchandise Show on January 23-25 at the Orange County Convention Center in Orlando, Florida.

To view a digital version of Imperial’s 2019 Collection, please click here.

The 2019 catalog and state-of-the-art decoration techniques debuted for company representatives last June, and reaction to the new product line from key accounts has been extremely positive.

“Imperial is definitely a trailblazing headwear brand with regard to innovative decorations and retailer programs,” said Benji Boyter, Merchandise Manager at Sea Pines Resort on Hilton Head Island, South Carolina. “Their 2019 line looks great, 3D Insignia embellishment is simply outstanding and T-shirt program is definitely going to be attractive for buyers this season.”

The 2019 Collection from Imperial is an impressive new range of lifestyle accessories including new product categories, decoration techniques and 40 new styles in total. But Imperial’s new wholesale programs are perhaps the most attractive part of the 2019 offering.  For PGA Professionals these programs provide extreme customization in small minimums, quick turnaround, inventory control and an overall service provider to encourage retail success.

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“Imperial has so many great retail solutions to offer in 2019,” said David Shaffer, Vice President of Sales & Marketing. “We are pushing our development and production teams to offer innovative styles, decoration options and programs. Golf shops that are partnering with Imperial this season are going to experience service and sell through like they’ve never seen before.”

Here are a few quick 2019 highlights that will be on display at the PGA Show:

  • 3D Insignia – State of the art high frequency PU welded patch with raised surfaces and is exclusive to Imperial. 3D Insignia achieves staggering detail, color and logo accuracy. It’s a terrific decoration technique for Imperial’s best selling performance headwear styles with thin, light fabrication. A new version of the Insignia called “Dome” is now available.
  • Custom Repeating All-Over Prints – Trendy repeating all-over prints offered on Imperial’s performance cap and their Signature Tour Visor. Novelty prints are very popular in golf apparel right now, and Imperial is leading the adaptation of this trend in the headwear category.
  • Direct To Garment T-shirts – The new T-shirts from Imperial are manufactured with a state-of-the-art printing process called Direct to Garment (DTG), which uses a modified ink jet technology instead of the traditional screen printing method. DTG allows for quick turn times and low minimums, and unlimited colors for designs.

 

“Imperial’s T-shirts are very nice but their program is what sold me,” said Cary Cozby, PGA Director of Golf at Southern Hills in Tulsa, Oklahoma. “Being able to reorder a dozen at a time with a 5-7 day turnaround allows me to control my inventory and replenish quickly.  This is exactly the type of program golf professionals and merchandisers need to be successful in this category.”

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For more information about Imperial Headwear, please visit imperialsports.com, contact your local sales representative or call (800) 950-1916.

About Imperial Headwear

Founded in 1916, Imperial Headwear is the leading manufacturer and marketer of premium quality headwear for the golf market. Imperial is committed to style, functionality and perfection in fit and comfort. It is this commitment that has allowed the creation of a wide variety of headwear with quality that is second to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative fabrics and designs, as well as logo and embroidery technologies. For further information please visit imperialsports.com or call (800) 950-1916. Follow Imperial Headwear on Twitter and Instagram at @ImperialHats and on Facebook at facebook.com/ImperialInc. Imperial Headwear’s 100th Anniversary video can be viewed at https://vimeo.com/179793530.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

Are Golf Manufacturers Any Different Than Professional Sports Teams?

***Disclaimer: Before I continue I need to clarify one thing to all of my readers and the golf manufacturers themselves. I love golf and I love everything about it. Without them I’m not doing any of this. But, I’m also a man of reason and conviction where if I feel like saying something about any topic… I will. The day that I stop being genuine is the day that I cease writing about golf and UTNT will no longer exist.

Recently, I’ve written a few editorials that touched on the business side of golf. Potential reasons why the game of golf hasn’t grown or at least what “WE” need to do to make the game grow. In an article released the other day (might have been yesterday) I also expressed concern about the golf industry and the direction of the golf manufacturers as far as their retail prices go for the golf consumer.

 

With the “big dogs” launching their products we’ve seen prices for drivers alone range from (all prices shown in USD) $399 for the Srixon Golf Z 585, $449 for the Cobra Golf KING F9 SPEEDBACK, $499.99 for the Wilson Golf Cortex and then you have the likes of Callaway Golf where the Epic Flash is $529.99 and the TaylorMade M5 $549.99. At this moment in time I don’t know what the retail of the PING G410 will be. My suspicion is that it will fall right in between FE and M5. Meanwhile, on the opposite end of the spectrum sits the (much talked about here) Tour Edge Exotics EXS driver which offers everything that all of the above offer without the price tag ($299.99). It has a tour-proven shaft and carbon composite sections. It’s also adjustable. So what gives?

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Well, the manufacturers are a lot like professional sports teams. For example, you have an athlete. Your favorite player from your favorite team is earning millions of dollars per season. In what’s strictly a technicality the owner of the franchise ultimately signs the paychecks. But who’s really paying him or her? It’s you, it’s me and essentially it’s everyone that watches professional sports. We purchase everything from cable television packages, tickets to see their games and merchandise to show our allegiance. Even those stupid “foam fingers” contribute to their earnings and salaries. Honestly, it’s why it pisses me off when they go on strike (or they get locked out) and it’s the reason why I prefer college sports and junior hockey.

 

So where does the money come from that pays for the equipment deals of professional golfers? Or the commercials that you see in print or on television? The money for marketing has to come from somewhere. But where? It comes from everyone that isn’t in the top 1% of the top 1% golfers in the world. Male or female… it makes no difference. It’s the parent of a junior golfer buying their son or daughter a dozen golf balls, it’s the average golfer watching the pro’s play late on Sunday afternoon. It’s also the golfer that might be a 25 handicap wearing that Titleist cap in your group. For that matter, it might also be your club champion that just showed up to the course with a new driver or set of irons that they just purchased. It’s simply… us! The reason why drivers and fairway woods or golf goods in general have gotten so pricey is because they (manufacturers) need to pay the players their salaries. Yes, it costs money to spend thousands of hours for Research and Development. I mean I totally get it. The 3D printers, CAD machines, etc doesn’t grow on trees. Also, the employees staffed by these manufacturers aren’t volunteers. But in the grand scheme of things those things don’t necessarily justify the price tag.

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Which brings me back to the case of Tour Edge Golf vs “The Others”.

Why is it that Tour Edge Golf isn’t asking $499.99 for their new EXS driver? After all, it’s just as technologically advanced as the rest and they have advertisements. Simple, they don’t pay anybody to play their equipment. That’s it! So really… is golf and the respective manufacturers that different from professional sports teams?

Until The Next Tee!!

#FightAndGrind #SeeUOntheNextTee