Thanks go out to Noelle Zavaleta for sharing this release regarding the latest release from premium golf equipment brand XXIO.

For those unaware, XXIO is among the leaders in the golf equipment industry when it comes to the production of lightweight golf equipment. Such equipment is geared towards those golfers that have what’s defined as a “moderate swing speed”. This target golfer is one that averages somewhere just below 95 mph and can have a handicap around a 15 (give or take).

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With the all-new XXIO Prime product range for 2019, golfers can expect a variety of game-enhancement features. Reduced tip stiffness in the metalwoods that will allow golfers to shut the clubface more easily. A thinner, lighter cup face for more ball speed. The irons will have weight low and back for ease of launch. A lightweight construction thanks in part to the “SP-1000 Shaft, with TORAYCA® T1100G carbon fiber and NANOALLOY resin” which is said to be strong and lightweight again aiding more clubhead speed.

For more details, please see the press release below.

 

HUNTINGTON BEACH, Calif. — Jan. 18, 2019 — XXIO®, a global leader in premium lightweight golf equipment, introduces the all-new XXIO Prime, easy distance and easy accuracy for moderate swing speed golfers. The new XXIO Prime officially launches in North America on March 1, 2019.

 

“XXIO Prime is, quite frankly, the most unique and beneficial product ever available to moderate swing speed players. Period,” said Chuck Thiry, Vice President of XXIO USA. “People might think that is marketing hype, but they simply haven’t hit Prime yet.”

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XXIO Prime Woods

 

The new XXIO Prime Woods feature a redesigned hosel structure and reduced stiffness at the tip of the driver shaft, making it easier for moderate swing speed players to shut the face at impact for longer, straighter drives.

 

Also, the new XXIO Prime Woods are lighter, making them faster while still remaining extremely easy to swing. A new forged cup face, made from Super-TIX® PLUS Titanium, is thinner, lighter and stronger for maximum COR across the entire face for more ball speed and enhanced distance.

 

“The speed increases, higher launch angles, and draw bias of the new Prime will show immediate results from swing one,” Thiry said. “It’s legit lightweight power for the players that absolutely need it the most.”

 

 

Key Technologies:

  • Super-Tix Plus Forged Titanium Cup Face: Forged from Super-TIX® PLUS Titanium, a lightweight yet high-strength alloy, the new Cup Face greatly increases distance performance thanks to a hotter sweet spot that’s noticeably larger than the previous model’s.
  • Unprecedented Lightweight Construction: The SP-1000 Shaft, with TORAYCA® T1100G carbon fiber and NANOALLOY resin, is strong yet extremely lightweight. That, along with weight savings in the grip and club head, produces woods that are remarkably fast and remarkably easy to swing.
  • Groundbreaking Forgiveness Features: With an expanded toe and narrowed heel, a tungsten-nickel inner weight that is low and deep, a lighter hosel repositioned closer to the center of the face, and finally, reduced stiffness at the tip of the shaft, this is our most forgiving suite of XXIO Prime Woods.

XXIO Prime Hybrids and Irons

Reach more greens in fewer shots with new XXIO Prime Hybrids. With an expanded COR across the face, a lower center of gravity, and a straighter ball flight, Prime Hybrids greatly enhance distance and ball speed from anywhere on the course.

 

Meanwhile, stick it close with new XXIO Prime Irons, providing more distance, more stopping power and a higher launch. Featuring a forged Super-TIX® PLUS Titanium face and CNC milled Speed Grove, new Prime Irons increase ball speed across the face for easier distance and easier accuracy.

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Key Technologies:

  • Forged Maraging Steel Cup Face: Forged from Maraging Steel – a lightweight yet high-strength allow – the new Cup Face in the Prime Hybrids greatly increases distance performance thanks to a hotter sweet spot that is noticeably larger than the previous model’s.
  • Super-Tix Plus Titanium Face with Speed Groove: Made from Super-TIX® PLUS Titanium – a lightweight yet high-strength alloy – the new iron faces also feature a CNC milled speed grove that greatly increases COR for a larger, hotter sweet spot that improves ball speed for enhanced distance.
  • Unprecedented Lightweight Construction: The SP-1000 Shaft, with TORAYCA® T1100G carbon fiber and NANOALLOY resin, is strong yet extremely lightweight. That, along with weight savings in the grip and club head, produces hybrids and irons that are remarkably fast and remarkably easy to swing.
  • Groundbreaking Forgiveness Features: With an expanded toe and narrowed heel, plus a crown step that moves weight low and deep, this is our most forgiving suite of Prime Hybrids. Similarly, with two high-density tungsten nickel sole weights and an overall profile that is 3mm shorter than the previous model, this is our most forgiving suite of Prime Irons.

“The XXIO brand continues to grow and continues to impress the moderate swing speed men and women that we believe are the lifeblood of the sport,” Thiry said. “Those players seem to be responding to our focus, and moving forward, we’ll keep the focus on those core players and we’ll remain bullish on our prospects for continued success.”

XXIO Prime officially launches in North America on March 1, 2019, at a MAP of $259.99 for a single graphite iron, $379.99 for the Prime Hybrids, $579.99 for the Prime Fairway Woods and $849.99 for the new Prime Driver.

 

For more detailed information on all of XXIO’s offerings click here.

Until The Next Tee!!

#SeeUOnTheNextTee #FightAndGrind

 

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Alright… I’m officially excited. I admit that I’ve been excited for some time about attending the 2019 PGA Merchandise Show but now that it’s this close I can taste it. For a while, it really looked like I wouldn’t be going. From health to other unforeseen circumstances (money).

But, it all worked out and travel plans have been made. Actually, it wasn’t until I sold off a few clubs and managed to get things worked out yesterday. So… how about the plans?

In an attempt to get some semblance of a golf swing going I’ve been working nearly daily on it. In my backyard, I have a hitting net that’s been instrumental in getting me back into golf. It’s where initial testing has been done involving the Tour Edge Golf Exotics EXS hybrid, R-Motion and most recently Ben Hogan Golf Equalizer wedges. Quite honestly, I don’t remember what MY swing is supposed to feel like or the swing keys. I mean, I’ve worked on so much over the last 5 years and my memory now stinks. Muscle memory seems to be even more important now.

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Pretty consistent striking today.

Over the last couple of days I think that I feel something that’s carrying over day to day. From what I think I recollect… this latest dramatic recreation of my former swing is nothing like my old swing or the swing that I had 4 days ago. All in all I’m pretty happy.

For the first time since the Stroke and resuming golf activity I felt my left side fire through the ball. More importantly, it was leading the downswing. I was at a dome today with my coach and he said that it’s looking good and that there’s power at the bottom. I sold my TaylorMade Golf M2 (2016) yesterday to raise funds for the trip down so I went back to a driver that I bought two years ago for $40 CAD. It’s a Cleveland Golf Classics XL Custom with an X-Flex Miyazaki JDL 7 shaft in 7.5* of loft. I don’t have a wrench so it’s stuck there. In the past, the results have been okay with it… but today’s session was very good. Launch was terrific and there was a lot of “stank” on it.

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This was the first time that I used this club. It still looks like this.

All in all, I feel like whatever swing this is it’s trending the right way which means I should be able to provide my planned coverage. Coverage will be often and early. I’ll be aggressively posting “First Impression Reviews” as early as Tuesday night. Coverage will be “in print”, video and some audio too. To say that coverage will be plentiful is a huge understatement. I’m excited to be hitting everything that I can but after today that excitement really built. I’m really amp’d to swing Mizuno Golf (ST190) and my appointment is at 2 pm. Everything begins with Wilson Golf at 9 am and even though I am interested in the Cortex the new D7 metalwoods have my attention. It just looks right! The simplicity is the genius of the design. I really hope that Callaway Golf got the Epic Flash right. It’s one thing to be Phil or Xander Schauffele but it’s another to be a 10+ handicap. Lynx Golf seems to be real proud of their product this year. What they have said about their launch is that it’s “never been seen in the industry”. I’m intrigued but I no longer look at them as an “underdog” type. OMG… I cannot wait!!! I’m going nuts inside as I type this.

***I will be posting a schedule of my Demo Day itinerary at a later time

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The genius here is the simplicity. (Photo Credit: Wilson Golf)

Travel Itinerary  January 19th

The travel day is going to be a long day. First the first time in a few years I’m not driving down as I still haven’t medical clearance to drive. So… into the wild blue yonder we go. Oh and busses. Lots of busses.

  • 0530 – Wake-up
  • 0700 – Catch Thorold South bus.
  • 0715 – Transfer onto Pen Center/ Downtown Bus
  • 0730 – Arrive St. Catharines Bus Terminal
  • 0815 – Depart St. Catharines via Megabus (no golf clubs allowed)
  • 1000 – Arrive Buffalo/Niagara International Airport
  • 1723 – Depart Buffalo via Frontier Airlines
  • 2040 – Arrive Orlando International

Ouch… 7 hrs in the Buffalo airport. That’s the drive from here to Morgantown. Oh well at least I can drink if I want. Bottoms up… Wheels up!

Time to pack!!!

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

 

One of the many appointments that I have lined-up during the PGA Merchandise Show next week is Callaway Apparel. I was sent a teaser press release that will be getting released next week. Because of the embargo date I cannot share at this time. But, what I can tell you is they have some pretty interesting design features set for 2019.

Callaway Apparel has just announced that PGA Tour winner Cody Gribble (2016 Sanderson Farms Championship) is now a brand ambassador for Callaway Apparel’s Tour®Authentic Collection clothing line. This line of apparel is available only online and at select premier Pro Shops around the world.

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Photo Credit: PGA Tour

For more details please see the following press release. This release was shared by Stuart Goldstein of marketing firm RG Narrative. Thank-you Stuart!

 

(Miami, FL, January 16, 2019) — Callaway Apparel is pleased to announce that Cody Gribble, PGA TOUR® winner and national champion at the University of Texas, has been named the flagship brand ambassador for Callaway Apparel’s Tour Authentic collection, an exclusively curated collection of ultra-premium garments representing the absolute best in materials, craftsmanship and innovation.

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“We are proud to have Cody Gribble as the flagship ambassador for the Tour Authentic collection,” said Tim Reed, SVP of Global Sports Marketing at Callaway Golf. “During the process of identifying an ambassador for Tour Authentic, we executed a meticulous search to find a player that would epitomize exactly who this collection was designed for: the elite player seeking the best in form and function. After meeting with Cody, we knew he was our guy.  Cody is an outstanding young player, proven winner on tour, and the ideal person to represent Tour Authentic on the PGA TOUR.”

 

Launched in the Spring of 2018, Callaway Apparel’s Tour Authentic Collection was conceived by leaders in technical apparel design with a goal of crafting an unparalleled luxury golf apparel line that perfectly blends function and fashion.

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“I am excited to partner with Callaway Apparel and to be the first player to wear the luxurious Tour Authentic collection on tour,” said Gribble. “The refined styles, quality materials and attention to detail in the Tour Authentic Collection are a perfect fit with my personal style. Putting on a Tour Authentic polo or cashmere sweater fondly takes me back to my country club roots where classic, elegant and timeless looks were the standard. I look forward to debuting Tour Authentic this week at the Desert Classic and know that Tour Authentic will be a tremendous asset both on and off the course.”

Tour Authentic is available exclusively online at Callawayapparel.com and at leading country clubs and resorts around the world including Medinah, Whistling Straits, Riviera, St. Andrews, Carnoustie and more.

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Callaway Apparel men’s and women’s golf apparel and activewear is licensed and developed by Perry Ellis International, a global leader in fashion apparel.

 

About Callaway Apparel     

 

Innovative. Performance-Driven. Authentic. Callaway Apparel is the ultimate combination of golf authenticity and classic style. Always innovative, always an outperformer. Because apparel that offers quality, performance, functionality and fit is as important to both men and women golfers as the equipment they use. Callaway Apparel is designed for those who love the game of golf. It represents where the game has been, and where the game is going.Learn more about Callaway Apparel at  www.callawayapparel.com and follow on Facebook, Instagram, and YouTube.

 

About Perry Ellis International

 

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, Callaway®, PGA TOUR®, Jack Nicklaus® for golf apparel and Guy Harvey® for performance fishing and resort wear. Additional information on the company is available at http://www.pery.com.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee