Antigua Named As Provider For U.S. Women’s 2017 Solheim Cup Team

Recently, I released a press release introducing the 2017 Summer Women’s Apparel line from Antigua Sports. Last week, the team representing the United States against Europe was introduced by team captain Juli Inkster. Initially past Solheim Cup team stalwart Paula Creamer was left off of the team but has since replaced the injured Jessica Korda.

Mary Beth Lacy of golf public relations firm Mary Beth Lacy Inc shared a press release with me. In the press release below it was announced that Antigua will be the United States teams apparel provider. Please see below for more details and scripting.

 

                                         

 

 

FOR IMMEDIATE RELEASE

August 10, 2017

Antigua to Serve as Provider for Team USA’s Uniforms at the 2017 Solheim Cup  

    

PEORIA, Ariz., August 10, 2017 – Antigua Group, Inc., one of the nation’s leading designers and marketers of lifestyle and golf apparel under the distinguished Antigua brand, has been named the provider for Team USA’s uniforms at the 2017 Solheim Cup.

The 2017 Solheim Cup will be held at Des Moines Golf and Country Club in West Des Moines, Iowa from Aug. 18-20.
Having created Team USA’s clothing at the last three Solheim Cups, working on the 2017 uniforms presented a unique challenge for Antigua designer Danielle Dellios, who created something fresh and new using the traditional red, white and blue color scheme.
“Instead of coming up with designs that were solely ‘Americana’ in feeling, I decided to give the team a more sport-driven look,” said Dellios. The abstract prints in the new designs are a big change from the previous outfit presentation.
Team USA captain Juli Inkster has been very active with input on the uniform designs for both her winning team in 2015 in Germany and for the 2017 uniforms.
“She also loves to get American fans involved by asking them to wear red one day, white

Ascend

another day, and navy blue the third day — to support the team’s efforts on the course,” said Dellios. “She has been fantastic to work with through the whole process.”

The Friday outfit for the first day of competition at the 2017 Solheim Cup features a new take on polka dots – the red and white print Ascend polo is matched with the Ascend skort and short that sport a mirrored version of the same print, in white with red dots. The gradient dotted pattern creates an optical illusion.
Prize

The team will start Saturday’s matches wearing the Prize polo and skort. The polo features a zip placket, a solid white body with contrast navy color printed insets. The print pattern is reminiscent of all-over sequins, minus the metallic effect. The coordinating skort is printed all-over with solid white welt pockets and waistband. Both the polo and skort feature a stretch jersey knit fabric.

On Sunday, the team will don mostly white with an asymmetrical engineered printed navy and red triangle. The Pyramid polo features a snap placket with front and back printed panels. The

Pyramid

 

Until The Next Tee!!

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Antigua Summer 2017 Women’s Collection

I realize that according to the calendar we are technically into the second week of August. Unfortunately that means that summer is marching its way into fall. But there is good news as well. There are several weeks of gorgeous weather and up here we have seen 80’s in October. Not bad for the land of maple syrup, Peameal Bacon (which is REAL Canadian Bacon), and of course igloos. Of course I jest.

At any rate, I’ve wanted to start gearing more articles towards any/more of our golfers of the “gentler sex”. Yes ladies.. this article is for you. I realized some time ago that I was missing out on a huge demographic so I’m going to start catering more articles towards you.

In this press release that I received from Mary Beth Lacy of Mary Beth Lacy Inc (a golf public relations firm) long-time sports apparel brand Antigua Sportswear introduced their summer line for 2017. While I was in attendance at the 2017 PGA Merchandise this past January I had the absolute pleasure of talking to Antigua VP of Operations Pamela Miller about the upcoming season as it related to what Antigua was releasing. On the women’s apparel side of things the colours were vivid, bright and very appealing. Blues and yellows really dominated with a little orange along the way. I know that a majority of my female membership of a course that I was the Director of Golf at preferred sleeveless golf shirts and Antigua nailed these types of styles. At any rate please read the press release below.

 

Antigua Summer 2017 Women’s Golf Collection

PEORIA, AZ – The Antigua Group, Inc. – one of the nation’s leading designers and marketers of lifestyle and golf apparel under the distinguished Antigua brand – debuted its  2017 Women’s Golf Collection.
“The 2017 ladies golf collection is a continuation of the simplicity that the ’16 line embodied,” says Danielle Dellios, Antigua women’s designer. “In the new collection, fabrics and colors play a key role versus styling and silhouette. The market was calling for a fresh take on primary color, which was made possible by mixing colors together. Thus, each grouping consists of two primaries. For example, our new green color, Cypress, is mixed with a bright blue color, Cabana. There are a total of four-color combos, each mixing two primary colors. Every printed, striped or colorblocked style within the collection mixes the two colors, instead of using traditional neutral accents like grey or khaki. Combining two complementary primary shades really pops. Prints are as strong as ever in the marketplace, which meant creating unique artwork that could also be used to mix colors and give new life to basic styles.”
Antigua 2017 Women's Apparel
Antigua 2017 Women’s Apparel
Styles
One of the new sleeveless styles, Mischief, features an asymmetrical fabric blocking detailusing a printed geometric pattern run at an angle across the top of the garment and a solid poly mesh fabric for the bottom half. Not only does the multi-color print allow women to wear multiple different-colored bottoms, the print’s asymmetry perfectly highlights a logo.
Another unique style, Sterling, is a long sleeve, half-zip pullover. It features ultra-soft peached jersey fabric, run in solid color for the body, and a space dye pattern for the insets. The space dye fabric incorporates two primary colors along with black and white, and also offers a new type of “heather” effect with the start and stop of the multi colored yarn.
Trust features an ultra-light, high-stretch woven fabric, along with a fewfeminine details such as rounded tail bottom and pin-tucks at the top shoulder. “For the first time ever, we’ve introduced a lightweight stretch woven polo,” says Dellios. Trust is a prime example of the big on-and-off-course trend currently going on. A woman can wear this stretch woven polo on the course and also on the weekends. It’s casual enough to don running errands but also sophisticated enough with its no-stitch self-fabric collar and covered button placket.
The ladies sleeveless Jewel style features Antigua’s one-of-a-kind geometric jacquard Desert Dry moisture wicking knit fabric.  The textured face and flat-back fabrication is smooth against the body and allows for optimal wicking performance at the face.  The sleeveless Jewel is one of Antigua’s best-selling pieces because the fabric has a unique drape that women of any age find flattering.  The hidden ribbon and snaps at the top shoulder seam are great for holding a bra strap in place for a worry-free swing.
Haven is one of the line’s more technical styles, combining a few simple details that make it appear more sporty and athletic. Silicone printing has been popular for a while. “But instead of running an all-over print, I used a single line of printed color around the zipper placket and collar,” says Dellios. “The color silicone print is placed on an all-white-bodied garment. The print on the collar gives the illusion of tipping with the tech feel of silicone, while the pointelle mesh pattern insets and sleeves ensure that the garment keeps the golfer cool and dry.”
Rogue is the most creative and fun polo style in the ’17 line. It mixes the entire color palette in an all-over linear sublimation print. This style can be worn with any color of our bottoms, along with any white or black bottom that a woman might already have at home. “Since the print is bold, I kept the styling traditional with a button placket and open cuff,” says Dellios. “I also ran the bold print from Rogue in our knit skort called Cinch. We have carried Cinch in solid colors for years, and it’s one of our best-selling bottoms, so it was a given to run it in the print.”
Leggings has become a popular trend in golf wear — many women prefer to wear leggings on the course, either by themselves or with a skirt over. “With the ath-leisure trend still big, I decided it would be a good opportunity to put a basic legging and skirt in the line,” says Dellios. The Backspin legging features a heavy peached jersey that provides maximum coverage and soft handfeel. It comes in solid black and black heather. Its counterpart is the Enclave skirt, a basic, lightweight stretch woven with a high-low hemline and zipper hip pockets at the front. It comes in black only.
About Antigua
Headquartered in Peoria, Arizona, The Antigua Group, through its license sports division, holds license agreements with National Football League (NFL), Major League Baseball (MLB), Minor League Baseball (MiLB), Major League Soccer (MLS), National Hockey League (NHL) and the National Basketball Association (NBA), along with numerous American universities and colleges for men’s, women’s and children’s apparel, headwear and luggage. Antigua additionally designs, produces and supplies product for corporate America and specialty retail managed under its corporate division. Its golf division also holds license agreements with the PGA TOUR, LPGA and the PGA of America

Until The Next Tee!!

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They’re Baaaack!!! – Cleveland Golf Wants You To #LaunchIt

I think that it’s only right to start this press release with a little quote. I think it was the great Mark Twain that once wrote “The reports of my death are greatly exaggerated”. This seemed to be the case with Cleveland Golf. Speculation was for the most part that they had gotten out of metalwoods and irons and chose to focus on putters and their “bread and butter” wedges.

There were a few teasers over the last few days over social media that something bi was coming from Cleveland Golf. An obscure picture here and there and then I opened my e-mail and saw a press release from Cleveland Golf PR and Social Media Manager Noelle Zavaleta. The press release was to announce that the brand was releasing a new line of Launcher metalwoods and Cleveland Golf irons. To be exact the line of metalwoods is actually called the Launcher HB. Aptly named because they’ve introduced a reincarnate of the previous HiBore crown.  Meanwhile, there is in fact two models of Launcher irons… the Launcher CBX irons and a hollow-bodied Launcher HB irons which is a set that is composed of hybrid irons.

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The Launcher HB sole. A lot of me loves the look of this driver. (Photo Credit: clevelandgolf)

Before I show the actual press release I just wanted to go over a few of my favourite features. The first thing is the Cleveland Golf saw a problem with the market. They are fully aware that the cost of clubs has gotten exponentially higher. The entire line-up comes in at a favorable price point. The Launcher HB drivers have a M.A.P. of $299.99. Meanwhile a set of steel-shafted of Launcher CBX or Launcher HB irons have a M.A.P. of $699.99. The woods have no adjustability which is a feature that I actually like because the bells and whistles can be a distraction. Even though adjustability has a purpose once you find the right setting you never touch it again… if you’re smart. The Launcher CBX irons feature an inverted progressive topline. They start thicker on the long irons which helps the weighting and forgiveness and they get thinner as you get into the scoring irons. The irons also feature the milled grooves as found in the RTX-3 wedges (and its predecessors) which offers golfers more spin into the greens. The premise behind the entire line-up is to help golfers hit the ball high and straight. The Launcher HB irons absolutely epitomize that thought. The following is the aforementioned press release.

Cleveland Golf Announces New Launcher Woods and Irons for

Golfers Who Prefer to Launch the Ball High and Straight

HUNTINGTON BEACH, Calif. — August 7, 2017 — CLEVELAND GOLF® woods and irons are back with powerful technologies that help avid golfers experience faster ball speeds, more distance, and added control. Optimized for dedicated golfers who prefer forgiving clubs that launch the ball high and straight, Cleveland Golf’s new woods and irons will launch in North America on Sept. 15, 2017.

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A modified Hi-Bore crown (Photo Credit: clevelandgolf.com)

Since 1979, Cleveland Golf equipment has brought industry-leading performance to professional and amateur golfers alike. In keeping with that legacy, Launcher Woods and Irons combine Cleveland Golf’s most popular club technologies with new performance innovations that provide avid golfers with the distance, forgiveness, and control they demand.

Brian Schielke, Marketing Director at Cleveland Golf, explained why the company’s woods and irons are back: “When we looked into the woods and irons markets we saw a major disconnect. Prices are increasing dramatically while golfers aren’t seeing significant performance gains. So we set out to create new woods and irons with true performance benefits that are obvious the moment a golfer swings one of these clubs.

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A handsome footprint on the Launcher HB Hybrid. (Photo Credit: clevelandgolf.com)

“When it comes to drivers, a big part of the problem is excessive adjustability. These features are nice for some golfers but are quite heavy, positioning weight in less than ideal locations.  It’s a major tradeoff in performance. By replacing those features with a lightweight hosel and weight positioned low and deep within the head, we built the Launcher HB driver with more forgiveness and incredible distance that will clearly show up on a launch monitor.”

 

 

Launcher HB Woods

The new Launcher HB Driver, Fairway Woods and Hybrids utilize performance technologies that help golfers launch the ball far and straight. The clubs employ a redesigned HiBore Crown, ultra-lightweight hosel, Flex-Fin Technology, Low and Deep Weighting and a Launcher Cup Face to deliver the distance and forgiveness sought after by most golfers.

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Progressive topline. Thicker in the long irons… thinner in the scoring irons. (Photo Credit: clevelandgolf.com

Launcher CBX Irons

Launcher CBX Irons combine all of Cleveland Golf’s proven wedge spin technologies with a forgiving cavity back design. Progressive shaping, Feel Balancing TechnologyTM and a V-shaped sole work in tandem to increase forgiveness. Tour Zip Grooves and Laser Milling produce high levels of spin from the fairway and the rough, providing dramatically improved control around the course.

 

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The Launcher CBX irons. Not overly busy and I like it. (clevelandgolf.com)

Launcher HB Irons

With the fully-hollow Launcher HB Irons, Cleveland Golf improves upon one of their most popular iron designs. The extremely forgiving irons use a high-strength steel face, HiBore Crown, and hybrid-like design to help golfers launch the ball higher and farther than typical cavity back irons.

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The Launcher HB irons will help golfers #LaunchIt (Photo Credit: clevelandgolf.com)

Launcher Woods and Irons will be available for pre-sale at select retailers on Aug. 28, 2017 and will launch throughout North America on Sept. 15, 2017.

Launcher HB Driver Price:

·         $299.99 MAP

Launcher HB Fairway Woods Price:

·         $219.99 MAP

Launcher HB Hybrids Price:

·         $199.99 MAP

Launcher HB Irons Price:

·         Men’s 7pcs Steel Set: $699.99 MAP

·         Men’s 7pcs Graphite Set: $799.99 MAP

·         Women’s 7pcs Graphite Set: $799.99 MAP

Launcher CBX Irons Price:

·         Men’s 7pcs Steel Set: $699.99 MAP

·         Men’s 7pcs Graphite Set: $799.99 MAP

·         Women’s 7pcs Graphite Set: $799.99 MAP

 

I would love the opportunity to get a product or two from this range in my hands. This line-up seems very appealing for many reasons. Products that really can increase ballspeed and designed to go high and straight? Sounds like a winner to me. Even though you weren’t fully gone Cleveland Golf… Welcome Back!!! #LaunchIt

Until The Next Tee!

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