It’s RBC Heritage week. The tournament known as the one where they play for the “Plaid Jacket” and the one where the lighthouse is. I will never forget my round there, I ended up carding a 77 from the tips with 2 penalties and 3 three putts. There’s only one tournament that I can say that I honestly can “relate” to on the PGA TOUR, and it’s this one because I can relate to specific holes and shots.
Also, a little bit of reflection on the last two weeks and what it meant for Japanese Golf. From Tsubasa Kajitani’s victory at the Augusta National Women’s Open, to Hideki Matsuyama’s ground-breaking victory at the Masters. And of course, the moment that stole the show, the ultimate sign of respect from Shota Hayafuji, Matsuyama’s caddie.
(Miami, FL, April 14, 2021) — The PGA TOUR and the golf division of Perry Ellis International (PEI Golf) announced today they have extended their apparel partnership. The relationship began in 2004, and with today’s announcement, PEI Golf will continue as the PGA TOUR’s licensee for branded PGA TOUR apparel through 2025 with contingent renewal options that would extend the partnership through the end of 2028. The PGA TOUR and PEI Golf previously announced an extension of rights covering PGA TOUR branded accessories and headwear, also through 2025. This new extension, which includes men’s, ladies and youth apparel, will ensure all category rights held by the company (apparel, belts, accessories, training aids, headwear, and solar protection) will run concurrently, providing PEI Golf the ability to present the PGA TOUR brand as a full-scale, multi-category brand at retail.
“We are proud of our long-standing partnership with the PGA TOUR brand, an iconic leader in the golf industry. Over the past 17 years, we have expanded our business across all channels of distribution adding new product categories from apparel to accessories. The extension of our license demonstrates our ability to build a unique 360-degree powerbrand strategy into the foreseeable future,” said Oscar Feldenkreis, President and CEO of Perry Ellis International. The PGA TOUR branded apparel program, which features the PGA TOUR brand exclusively in internal labeling as well as external branding, launched modestly in 2004 with select department store retail partners. The branded product program has steadily grown since its launch, and today forms the foundation of the PGA TOUR retail program that is sold into more than 4,000 retail doors, across golf specialty retailers, department stores, sporting goods stores, e-commerce accounts and other specialty shops.
“Our apparel line has thrived at retail which speaks to the quality of the line and the strength of our partnership,” said Len Brown, PGA TOUR Chief Legal Officer and Executive Vice President Licensing and Merchandising. “It’s important to the PGA TOUR to provide consistent quality and service to our customers and this partnership has allowed that since 2004.”
The license agreements between PEI Golf and the PGA TOUR were negotiated and are managed by CAA Sports Licensing, the PGA TOUR’s exclusive licensing agency.
“There are few license agreements of this nature within sports, and even fewer that stay in place for over 20 years,” said Scott Bouyack Co-Head of CAA Sports Licensing. “This relationship is unique in that regard, and it is a testament to the leadership of both the PGA TOUR and PEI Golf that this program continues to evolve and grow, and arguably has more momentum today than it has at any point in its successful history.”
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 29 countries and territories (94 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 216 countries and territories in 28 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.2 billion.
Fans can follow the PGA TOUR on PGATOUR.COM, the No. 1 site in golf, on the PGA TOUR app and on social media channels, including Facebook, Instagram (in English, Spanish and Korean), LinkedIn, Twitter, WeChat, Weibo, Toutiao and Douyin
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company, through one or more of its subsidiaries, enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the company is available at http://www.pery.com.
t’s Masters Sunday. A look at “Moving Day”, Phil Mickelson, Corey Conners, and Justin Rose. Golf courses don’t care how pretty a golf swing is. Just ask Adam Scott. The forecast in Augusta for Sunday, and Hideki Matsuyama what could be on the menu and the “Hideki-pause”. You may wanna incorporate it. Here’s why.
It’s now “Moving Day” at the 2021 Masters. A quick look at who made the cut and who didn’t. Who out of the first groups could make a move today to get back into contention. Thoughts on Will Zalatoris, Justin Rose, DJ, Rory, and Bryson DeChambeau.
HUNTINGTON BEACH, CALIF. (April 7, 2021) – TravisMathew is proud to officially announce an exciting new partnership with golf legend Lee Elder. Through this partnership, Mr. Elder will represent the company by wearing TravisMathew apparel and Cuater shoes on the golf course – including this week for his ceremonial opening tee shot at Augusta. He will also work with our team on original content to share his story as a champion, and a trailblazer in golf.
Mr. Elder won numerous professional events, all while setting a historic path throughout his career on Tour. After serving in the U.S. Army, he joined the United Golf Association Tour, recording 18 victories in 22 starts. Additionally, he won four PGA Tour events, eight Champions Tour events, and in 1975 he was the first Black player to compete in The Masters. In 1979, he also became the first Black golfer to qualify for the Ryder Cup. And this week, he is making history again as an Honorary Starter at Augusta on Thursday.
“All of us at TravisMathew are incredibly excited to play even just a small role in this historic moment at Augusta,” said TravisMathew CEO, Ryan Ellis. “Mr. Elder has spent his career breaking down barriers and continues to do so. We are very much looking forward to him educating and sharing his story with our employees and customers.”
Mr. Elder shared his thoughts on the partnership, “TravisMathew makes wonderful clothes. They are very comfortable and something I can play in, and swing in freely without feeling restricted in any way. They are also a very good company and I am happy to be affiliated with them and look forward to a long-term relationship. In addition to wearing their apparel, I’m excited to work with TravisMathew to share my story.”
TravisMathew is a leading innovator in lifestyle & performance apparel. Using best-in-class fabrications and designs, we are pushing forward a growing market trend toward casualization. For us, comfort comes first. Every TravisMathew product is created with attention to detail, designed to deliver the perfect fit and a soft, lightweight feel. By offering hundreds of varied, unique designs across monthly new product releases, we are establishing a new standard for the young professional. We want to elevate your look with details, subtleties, and craftsmanship that will get you noticed… but without flash or pretension. As an aspirational brand, TravisMathew prides itself on being approachable. Anyone and everyone can look great—and feel great—in TravisMathew. For more information, please visit http://www.travismathew.com.