TaylorMade Golf Company Strengthens Tour Staff with Addition of Haotong Li

Signing of 22-Year-Old Rising Chinese Superstar Further Strengthens Industry’s Most Dominant Athlete Roster

Carlsbad, Calif. (March 14, 2018) — TaylorMade Golf, makers of the #1 Driver in Golf and the winningest drivers on the PGA TOUR in 2017 with its M series of drivers, announced today the addition of Haotong Li, the first player from China to move into the top 50 on the Official World Golf Ranking, to a multi-year contract that will see him play TaylorMade’s metalwoods, irons and wedges in addition to glove and staff bag.

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Photo Credit: TaylorMade Golf Canada

The rapidly ascending 22-year old European Tour member already has a pair of victories on the circuit, having claimed his first at the Volvo China Open in 2016 and most recently, a thrilling victory over TaylorMade stablemate Rory McIlroy at the Omega Dubai Desert Classic, a win that set tournament records and elevated him into the top 35 in the OWGR. He will play a mixed schedule on the PGA TOUR and European Tours in 2018.

Currently 40th in the OWGR, Li joins what is widely recognized as the strongest athlete roster in the industry, which includes World #1 Dustin Johnson, #3 Jon Rahm, #5 Justin Rose, as well as Jason Day, Rory McIlroy and Tiger Woods. He is scheduled to make 12 starts on the PGA TOUR this year by way of his world ranking, which includes this week’s Arnold Palmer Invitational, followed by the WGC-Dell Match Play Championship, Shell Houston Open, culminating with his first-ever trip to the Masters in April by way of his third place finish at the 2017 Open Championship.

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Photo Credit: TaylorMade Golf Canada


“Haotong’s rapid ascent is the result of tremendous work ethic, persistence and dedication; one of the most diligent players we’ve ever dealt with. We’re honoured to welcome him into the TaylorMade family and are proud to put the best performing products in the world in his hands as he continues his climb up the world rankings.”

Chris Trott, Director of Sports Marketing, TaylorMade Golf 

A look at the current TaylorMade products in Haotong’s bag (as of 3/4/18):

  • M4 Driver | 8.5° set 1 click higher
  • M4 Tour Fairway | 15°
  • M3 Rescue | 17°
  • M3 3-Iron
  • P•750 Irons 4-9
  • MG Wedges 46° & 52°
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Photo Credit: TaylorMade Golf Canada

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Dynamic Brands Recognizes Top Sales Representatives for 2017 – Bag Boy®/Datrek® and Devant Sport Towel® Lines

Sales representatives are the backbone of the golf industry and in particular for the golf manufacturers themselves. You can almost envision them droning along from golf course to golf course peddling their wares trying to get their products into Pro Shops (or retail locations). Sales is something that I’ve always said isn’t a strong suit of mine… it takes a special breed to be successful.

Recently, Dynamic Brands a conglomerate of golf labels such as Datrek, Bag Boy and Devant Sport Towels, Burton and more recognized their Top Sales Representatives. In this press release shared by Julie Parham who is the Marketing Manager for Dynamic Brands the company recognizes their Top Sales Representatives for the 2017 calendar year. Congratulations goes out to all of those named.

Dynamic Brands Recognizes Top Sales Representatives for 2017 –

Bag Boy®/Datrek® and Devant Sport Towel® Lines
Richmond, VA – Dynamic Brands, the parent company of Bag Boy®, Burton®, Datrek® and Devant Sport Towels®, is pleased to announce their select list of outstanding sales representatives honored for their contributions in 2017:

Dynamic Brands Sales Rep of the Year:  Ron Holeman (CA). Holeman was the overall volume leader in 4 product categories: Golf Bags, Retrievers, Travel Covers and Carts.

Devant® Sales Rep of the Year: John Ellis (S. TX) – Ellis was the leader in distribution and volume over the previous year for Devant Sport Towels®.

Devant® Volume Leader: Dave Wormwood (Carolinas) – Wormwood finished first in total volume with Devant Sport Towels®.

Growth Leader of the Year: Hugh Bell (NC) – Bell, awarded Rep of the Year in 2016, was the leader in overall growth for Dynamic Brands from prior year.

Distribution Award: Ollie Hallet (New England) –  In 2017, Hallet led in total distribution for green grass accounts.

Dynamic Brands attributes strong sales to an outstanding team of sales representatives. “As a collective group, this is the third consecutive year our sales representatives have increased sales year over year”, said Perry Hilbert, Dynamic Brands Sales Manager, “This is impressive, especially in an extremely competitive marketplace.”



About Dynamic Brands
Founded in 2004, Dynamic Brands is the parent company for a portfolio of premium brand name companies committed to the development of innovative, quality products and outstanding customer service in the sports and recreation markets. Golf and recreational products are offered through Bag Boy®, Burton®, Datrek®, Devant Sport Towels®, IGOTCHA®, Pivotal®, Riksha®, SEARCH ‘N RESCUE® and FLAGPOLE-TO-GO® brands include walking carts, golf bags, travel covers, innovative luggage, custom image dye and embroidered golf towels, bag tags, golf ball retrievers, flags and other sports and recreational accessories. Dynamic Brands’ products are marketed in more than 50 countries worldwide. For more information, please visit dynamicbrands.com.

About The Bag Boy® Company
Founded in 1946, The Bag Boy® Company celebrates over 70 years as one of the most respected brands in golf by building a reputation for unmatched quality, unbelievable durability and unsurpassed innovation and design. The Bag Boy® Company designs, manufactures and distributes a full line of innovative golf bags, push carts, travel covers and accessories designed for a golfer’s on-course convenience and comfort. For more information, please visit www.bagboy.com or follow us at www.facebook.com/bagboygolf.


Photo Credit: Bag Boy Company

About Datrek® Golf
Datrek® Golf strives to provide modern golf bags and accessories with the goal of enhancing the overall golfing experience. With over 25 years in the sporting goods industry, Datrek® quickly became recognized as an industry leader for premium golf products. As Datrek’s® reputation grew so did the commitment to the customer. Datrek® is the leading provider of modern golf bags and accessories and fields the best customer care center in the industry. For information on Datrek® visit www.datrek.com or follow on Facebook at www.facebook.com/datrekgolf.


Photo Credit: Datrek

About Devant Sport Towels®
Celebrating over 40 years, founded in 1976, Devant Sport Towels® has become one of the most respected brands in golf by building a reputation for unmatched quality, design, innovation and service. Devant, located in Monroe, N.C., manufactures and distributes a full line of custom sport towels, cotton tapestry throws and Hi-Def™ bag tags. Devant® is an official licensee of the 2018 U.S. Open Championship and 2018 PGA Championship. For information on Devant® visit www.devantsporttowels.com or follow on Facebook at https://www.facebook.com/DevantSportTowels.


Photo Credit: Devant Sport Towels



Until The Next Tee!!


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First Look Review – Lynx Golf #BB Driver

As I sit back and reflect on both the Teezy Awards and the 2018 PGA Merchandise Show it brings a smile to my face. There are throngs of amazing products and having the opportunity to see them, feel them and in some cases swing them makes me feel fortunate. The PGA Merchandise Show is more of a mecca than a “Major of the Golf Industry”. With some products I really have high expectations for and others quite frankly… I don’t.

Upon learning of the re-birth (so-to speak) of Lynx Golf I looked at the brand as an enigma. A wildcard if you will. While their iron offerings had me excited I didn’t quite feel the same excitement about their metalwoods and in particular their drivers. So I would make sure to visit their booth at Demo Day to get in a few swings with their newest driver the Lynx Golf #BB. For those that are unaware the letters “BB” are an abbreviation for “Boom Boom”.


What made this driver at least a little bit intriguing to me was the design of the heads and the overall specs. Upon looking at the #BB driver Lynx Golf boasts that the #BB is their “most technologically advanced and adjustable driver” in their product range. Why? First the loft is adjustable from 8.5* to 12.5* allowing golfers to find their optimum launch angle. Secondly, Lynx Golf incorporated two 3 gram weights that allow for further trajectory tweaking as these weights allow for draw and fade bias. However, as intriguing as the adjustability is as far as head design goes it’s their choice for a stock shaft. The UST Mamiya Recoil shaft is offered in Lite, Regular and Stiff flexes respectively.


When it came to having the #BB driver in my hands I liked what I saw. The head is 460 CC and is quite traditional in footprint. Sometimes the adjustable hosels on drivers can be a little cumbersome but I had no issue with the approach and design taken by Lynx Golf. I should add that the crown is also very clean as it is void of any alignment aids. As you look at the face… the depth of the head was another feature of the design that liked as the #BB does offer a pretty deep face. etched onto the “sweet spot” is “The Lynx” Flipping over the #BB the eyes (or at least mine) were drawn towards the weight screws (red) and the logo itself. The rear half of the head sees an interesting blue (interesting as I cannot quite describe the shade) and if it were me… I would’ve went with the same colour that the logo is placed on. I think it would have made the driver look more sleek and “premium”. I imagine the blue was to add pop but the red weight screws already provided that. All of this said, aesthetically speaking, the #BB driver is quite an attractive looking driver.


Performance. Of course we love how a golf club looks but how does it perform? As I alluded to earlier I didn’t hold much hope for this driver. Their irons I had massive expectations for but the driver was a “polar opposite”. I expected this driver to feel cheap… see metallic, clanky and dead.When I made my first pass with the #BB it was a real eye opener and what I thought it would perform like was quickly debunked.. Where they were set-up on the range there was a healthy right to left wind which was enough to move a ball around a bit. First, I was impressed by the somewhat muted sound at impact. I thought that the face felt fairly lively but the trajectory was one to admire. I had the loft set at an even 10* and the weight screws were set-up as it appears in the pic below. Swing after swing resulted in the same “vanilla” trajectory. Long and straight which I feel speaks of its forgiveness as well. Making a small adjustment here and there in the swing I was able to produce draws and fades at will. The head is both workable and forgiving. I would have loved to have been set-up on the Foresight Sports (GC2?) launch monitor that they had set-up to get a somewhat concrete distance. I would suggest however that the #BB was as long in that configuration as my gamer (TaylorMade Golf M2 2016) which was yet another eye-opener. I think what impressed me the most was the consistency of the results. Every golf ball struck had the same trajectory that penetrated and never ballooned.


Lynx Golf in their re-birth is coming to compete in the North American market. It’ll be interesting to see how the brand will do in general. More to the point however I’m curious to see how many #BB drivers they move worldwide. The #BB driver looks good and performs better. This driver WAS the “Most Surprising Product” for me at the PGA Show. There was no Teezy Award for this category but had their been… this was the winner. The #BB driver from Lynx Golf retails for approximately £329 ($455 USD or $583 CAD with the current exchange rate).

Until The Next Tee!


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