Hoodies and Bryson. What if Bryson Too, Wore a Hoodie?

Have you ever just sat back in your chair, minding your own business and just suddenly think to yourself “What the Hell?” I’ve done it and more often than not, it happens in an unprovoked way. Admittedly, I’ve done this more often than I care to say, but it happens.

Now, in a similar situation, while sipping on your morning “Cup ‘o’ Joe” you find yourself immersed in the internet. You’re going through golf websites (and I hope that I’m one of your stops) or through golf social media channels and you see things from the world of golf that make you mildly outraged? Honestly, this happened to me this past weekend. But, not in the way that you might think. I’m actually outraged at some outrage.

2020 has been a strange year as we all know. In a way, I think that it’s messed with our heads, and in a way, for some people, it’s made some of us lose our minds or lost touch with reality. Issues that shouldn’t matter or should be a big deal suddenly are. In my opinion, golf media, or particularly golf social media channels haven’t helped.

Hoodies

Hoodies. Now here was something that caused outrage, or as I worded it over social media “Faux Outrage”. It’s funny, I never thought that in my lifetime hoodies and golf would be the focal point of so much malcontent. Yet, here we are.

This weeks winner on the European Tour (Tyrell Hatton) caused a stir over golf social media because he was wearing a hoodie. Is this really something to be upset over? I mean, have a look around. This is a year where millions have been sick and over a million have died from the pandemic, worldwide.

You go Tyrell, rock that hoodie.

Golfers are a fickle and funny bunch. Is there a group of hobbyists or sportsmen and women that are more closed-minded than golfers? Just think back to when 460cc drivers came out. Then, white-headed drivers came out. “I’m not hitting those” many would say. If something comes out that doesn’t fit the mold of tradition, many golfers shut it out. If there’s something that I’ve learned during my years of golfing and in particular covering the sport. Golf more than ever needs more open-mindedness. As far as I’m concerned, until this year where golf took an upturn, it’s my opinion that the sport was in a downturn and in need of change, in many facets, to draw more players.

Life is about making choices, and that was something that Tyrell Hatton did. He made a choice to wear an Adidas hoodie, and I have no problem with it, nor do I care. If you as a recreational golfer want to wear one, live your best life. I’ve worn hooded long sleeve t-shirts at the range. They don’t bug me. The hood might get in the way when the wind is to your back, but it’s something that doesn’t affect me.

If hoodies became more prevalent in the golf apparel industry, I couldn’t care less. It’s just another option for when the weather turns cool. Would a golf course operator turn down revenue because a golfer is wearing a hoodie? No way, as long as there aren’t gaudy graphics or suggestive, profanity-laden wording on it. I have a hoodie or two that I would love to wear on the course, one of them being “Mossy Oak” camouflage. I won’t wear it on the course though, because, I feel that the camo is too underdressed, and not to mention that I want to be seen by golfers around me so I don’t blend in and get hit by more errant golf balls.

If there’s an in-person PGA Show in January, any bets that we see golf-specific hoodies on the show floor? Heck, hoodies are youthful, functional, and trendy. But they aren’t for everyone. Say, are you anti-hoodie or anything new? If that’s the case, why don’t we go back to tweed, shirt and ties, and knickerbockers or “Plus Four’s”? Ladies, you aren’t getting away unscathed either. How about dressing like Babe Zaharias did back then from now on? Toss those tights, yoga pants, and short mini-skirts aside. Take that “Golf Babes”.

Well, at least Tyrell Hatton didn’t change his shoes in the parking lot.

Oops… My bad!

Bryson

When it comes to Bryson DeChambeau, I haven’t been quiet about my opinion of him. I’ve never been shy about saying that I used to like him a lot. His fresh, different, non cookie-cutter approach to the game was great for golf. This year, he’s taken the golf world by storm. He’s pulverizing the golf ball in a way that we’ve never seen on the worldwide tour’s. Driving greens, sometimes at will, like we saw during the Shriner’s Children’s Hospital Open this weekend.

He also went Iron-putter on a 300 yard Par-4.

Here’s my final take on Bryson DeChambeau and his distance. Actually, I don’t think that I’ve expressed an opinion on this yet. In general, I find that the PGA TOUR has become boring to watch, Major Championships notwithstanding. There’s really no sense of them working or golfing their golf ball. “Bomb and Gouge” isn’t new. Moreover, it’s here to stay. What I have touched on however is, that the current generation of player is more athletic now than ever, with a plethora of resources at their disposal. Equipment, shafts, balls, launch monitors, agronomy, scientific research have all contributed to the “arms race”.

There’s been a lot of discussion whether or not what Bryson DeChambeau is doing is good for the game. He’s been called out by some of his peers. As far as long-term, overall, the jury is still out. From a viewer standpoint, it might be a hung jury. While some love the “shock and awe” others simply don’t like it. I’m not a fan, but it’s not just solely Bryson, it’s just in general. “Bomb and Gouge”. It’s for this reason why I prefer to watch the LPGA. Yes, the ladies are getting longer too for the same reasons, but they still work the golf ball and manage the game like we’ve customarily seen.

Mathematics, science, and working out has been great for Bryson and no doubt, it’s an approach that not many other’s can take. I appreciate his hard work and the time that he’s put in. The dedication and commitment. Heck, many of us could stand to follow in his footsteps in that regard. As long as the mass/muscle gain was clean, I have no issue with him and his “beefed-up” physicality. However, what I do have an issue with when it comes to Bryson is his pace of play, his antics, and the bad habit of taking it out on cameramen when he’s playing poorly. Quit deflecting Bryson, it’s you and your poor play doesn’t give you the right to be a bully. Which is exactly how you and your caddie come off.

Mathematically and scientifically speaking, Bryson, is there any way that a hoodie could help me or others play better golf, whilst hitting the ball longer? Is there any chance that you’d consider wearing a hoodie? You’d drive the masses off of the edge of a cliff like lemmings.

Until The Next Tee!!

#fightandgrind #seeuonthenexttee

Martin Laird is Back in Winner’s Circle… Ernie Els Too

It was a big weekend for the conglomerate that makes up Cleveland Golf/Srixon/XXIO as they claimed not one but two victories this past weekend.

On PGA TOUR Champions Ernie Els found himself the winner of the SAS Championship in North Carolina. This is Els’ second victory on the “Senior Circuit” this after a near miss in the prior event.

Photo Credit: Getty Images

Meanwhile, on the PGA TOUR in Las Vegas, Nevada Martin Laird won the Shriners Hospitals for Children Open. The Scotsman emerged victorious from a playoff with Matthew Wolff and Austin Cook.

Photo Credit: CBS Sports

In the press release below, as shared by Noelle Zavaleta (PR and Social Media Specialist Srixon) you can see the winning WITB’s. Thanks Noelle!

Martin Laird Wins Shriners Hospitals for Children Open

Srixon staffer, Martin Laird has won the PGA Tour’s Shriners Hospitals for Children Open in Las Vegas, NV. In dramatic fashion, Martin outlasted a three-way playoff to earn his fourth PGA Tour title.

In addition, Ernie Els won the PGA Tour Champions SAS Championship in Cary, NC. This is Ernie’s 2nd PGA Tour Champions victory.   

Congratulations to Martin Laird and Ernie Els.

#TeamSrixon

Check out the equipment our staffers had in the bag:  

MARTIN LAIRD – PGA TOUR – SHRINERS HOSPITALS FOR CHILDREN OPEN – LAS VEGAS, NV (4th PGA TOUR WIN)

What’s in Martin’s Bag:

  • Srixon Z 785 Irons 4-PW
  • Cleveland Golf RTX-3 52º, RTX 4 56º & RTX 4 60º
  • Srixon Z-STAR XV Pure White

ERNIE ELS – PGA TOUR CHAMPIONS – SAS CHAMPIONSHIP – CARY, NC (2ND PGA TOUR CHAMPIONS WIN)

What’s in Ernie’s Bag:

  • XXIO Eleven Driver 10.5*
  • XXIO Eleven FWY 3
  • Srixon Z U85 3, 4, & 5
  • Srixon Prototype Irons 6-PW  
  • Cleveland Golf RTX ZipCore 52º, 56º, 60º
  • Srixon Z-STAR XV Tour Yellow

My Take – Tour Edge Golf Hot Launch 521 Series Metalwoods

The Lead-In

Over the last week, I’ve been sharing a couple of press releases regarding the latest product launch from Tour Edge Golf. In this launch, which is the most extensive in the Batavia, Illinois golf manufacturers 34-year history, the golfing world was introduced to the Hot Launch 521 Series. A series that is actually dissected into two distinctive model categories.

With the new Hot Launch 521 Series, golf consumers have two options from Tour Edge Golf. The E521, which stands for Extreme Spec, is targeted towards players that are looking for extreme help and extreme game-improvement characteristics. Meanwhile, the C521 or Competition Spec is designed for golfers that need help but may more inclined to lean towards a more traditional profile.

The Extreme Spec is loaded with all sorts of technology to help the slow to medium swing speed player gain yards and assist in lowering scores. Among the design features that we see is a shallow face design which helps to make launching the golf ball easier, an offset for killing the slice, and a heel sole weight which further bolsters the anti-slice characteristics of the E521 metalwoods.

Also adding to the forgiveness category is the shaft. Measuring 44.5″ long, the Mitsubishi Fubuki lightweight shaft is shorter in comparison to the 45″+ shaft that we typically see in the industry. A shorter shaft equates to greater consistency with a tendency of strikes coming more often from the middle of the face. The by-product of this is an increase of Smash Factor or the ratio between clubhead speed and ball speed. The higher the Smash Factor the more distance that you’ll achieve. How fast you swing your club isn’t the “be all, end all” in determining how far your golf ball will travel. Smash Factor and being able to properly load the shaft in relation to tempo also play significant roles.

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No shortage of loft options if you prefer higher-lofted fairway metals. The E521 fairway metals pictured.

Headlining the design of the Hot Launch E521 is the newly introduced “Houdini Sole”. Towards the trailing edge of the head, the design team at Tour Edge Golf placed an “area of mass concentrated on the trailing edge of the sole of the clubhead, as well as a curved leading edge under the face”. Resulting in a newly-shaped head that’s both very stable and one that features very high M.O.I. numbers (resistance to twisting at impact). I also wanted to point out that the V-Shape of the sole also could be a contributing factor to shots where the turf has “gotten in the way” of the golf ball. Yes, the Hot Launch E521 is a “fat fighter”.

Meanwhile, the Hot Launch C521 metalwoods are targeted towards the player that might be a little more discerning. While they might need the help, this golfer doesn’t necessarily want to go to “Extreme” lengths. The “Competition Spec” features a head shape that is more traditional in appearance, especially when compared to the Extreme Spec. What you don’t see in the C521 metalwoods are things like the shallow face and the offset in the design. Instead, you get a deeper face where “Diamond Face Technology” was employed like we saw in their very successful Exotics EXS 220 product range. That range of products finished very well when I handed out my Teezy Awards.

While the Hot Launch C521 metalwoods are geared towards players that are medium to fast swingers, that doesn’t mean that we don’t see game-improvement advents. A weight in the sole towards the trailing edge boosts M.O.I. creating more stability at impact, a cup face design that promotes more ball speed and distance via more face flex (even on off-center strikes). Sticking with face flex we see a “Power Channel” introduced on the Hot Launch C521 adding more potential for greater ball speeds and more distance.

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The C521 driver in the foreground, with the white Fubuki-shafted E521 in behind. Note the difference in offset.

Tour Edge Golf made great headway in the acoustics department with 2020’s Exotics EXS 220. In saying that, the C521 metalwoods also feature internal ribs that are meant to enrich the sound and feel.

The shaft is 45″ which is, in a way, almost an industry standard for driver lengths (remember the E521 is shorter). The Alilda Rogue is the chosen shaft through their robot testing (known as “T.E.D.) which is a mid-launching shaft weighing in at 55 to 65-grams depending on flex.

My Take

In my opinion, I think that there is great potential for Tour Edge Golf to move a lot of the Hot Launch 521 Series metalwoods.

When it comes to golf equipment and the correlation to the consumer, the ego of the respective consumer often gets in the way. There are a lot more golfers that could benefit from the type of help that the Hot Launch 521 Series metalwoods offer than they’d like to admit. Moreover, there is plenty- a-golfer that falls into the category of slow to medium tempo and swing speed. Not to play too much on the ego, but, often there’s the misguided perception of one’s clubhead speed and distance versus what it truly is.

I think David Glod and his team have done very well to recognize this segment of the golf equipment consumer sector. There are other manufacturers that have also created lightweight, forgiving designs for the slow to medium swinger, however, here is where Tour Edge Golf and their Hot Launch 521 Series sets them apart.

In one case, just the other day, I was at a large golf box store (Golf Town) just seeing what has come into stores that I haven’t seen in hand. Amongst them was a product similar to the E521 3-wood. The cost of that product was $299.99 USD or $349.99 CAD. In comparison, the Hot Launch 521 fairway metals are retailing for $149.99 USD or $199.99 CAD (basing that on an approximate 33% exchange rate). Almost two for the price of one. The driver, again using the same product model, is $229.99 USD for the 521 Series versus $499.99 USD for the other. In Canadian funds, since I am based in Canada, the latter is $649.99 CAD whereas the 521 Series driver would be about $300 CAD.

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The cost alone is where the Hot Launch 521 could potentially change the landscape just a little bit. I don’t know about you, but the price tag means something to me. In saying what I’m about to say, I hope that I don’t shoot myself in the foot. But, it’s my honest and genuine opinion. The golf industry has gotten to a point where the cost of new equipment has nearly gotten out of hand.

Just because the Hot Launch 521 Series doesn’t cost the consumer “big bucks” doesn’t mean that these products are cheap. Inexpensive yes, but definitely not cheap. These products feature new technology or technology that’s been showcased in a very successful product range and with premium components (shaft and grips). Could the Hot Launch 521 Series metalwoods be considered a “no-frills” offering seeing that it’s void of carbon fibre or adjustability? I suppose, but is that really a bad thing? Those features would no doubt put this series into the same sort of price point as say, the EXS 220. Which isn’t horrible, but it would be counterintuitive.

The “Lifetime Warranty” that traditionally comes with all Tour Edge Golf products is a nice safety net and is nothing to sniff at. All products from Tour Edge Golf are hand-assembled in the U.S.A. Factor in that Tour Edge Golf has 850 fitting locations with a mobile Hot Launch 521 fitting bag and suddenly getting properly fit is very accessible. Not to mention that anywhere in the continental US customers will receive their custom-built club within 48 hours. In my experiences during my relationship with Tour Edge Golf, shipping to Canada has been pretty darn quick too!

There are a lot of reasons to like the Hot Launch 521, but the question is this. Will the Hot Launch 521 Series perform and live up to the advertising? Only time will tell.

Until The Next Tee!!

#fightandgrind #seeuonthenexttee

St. George’s Golf and Country Club Welcomes Ian Leggatt as General Manager

TORONTO, ON – St. George’s Golf and Country Club welcomes Ian Leggatt as General Manager effective November 2, 2020. Leggatt comes to St. George’s from nearby Summit Golf Club, where he held the General Manager position.

A person wearing a suit and glasses smiling for the camera

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Ian brings a unique background to the position as a former PGA Touring Professional, and winner of the 2002 Tucson Open. He has spent the last eight years leading a successful operation at Summit Golf Club. He is a proven leader with an established reputation and track record of translating his vision and passion for golf into meaningful cultural changes.

“We are very excited to welcome Ian to St. George’s,” said John Ciardullo, Chair of the Board. “The Board of Directors and Search Committee was unanimous in selecting Ian among highly qualified candidates from Canada, the United States, and Europe. Ian’s golf-centric background and his real vision for delivering an exceptional Member experience are precisely the skills and talents that will position St. George’s for long-term success in Canada and will elevate the Club’s international reputation.” 

“It is an honour to be the General Manager of St. George’s Golf and Country Club. The Club’s iconic standing in Canadian golf, along with its global presence, truly excites me,“ says Leggatt. “It is the cultural presence of the game that differentiates great clubs from good ones. I look forward to enhancing the culture of golf at St. George’s and delivering a world-class golf experience.”

St. George’s Golf and Country Club. Set to host the 111th RBC Canadian Open in 2021. (Photo Credit: Golf Advisor)

Leggatt’s November start date proves timely with St. George’s poised to host the 111th RBC Canadian Open in 2021 after the event was postponed in 2020 due to the ongoing global pandemic.

St. George’s Golf and Country Club was designed by Stanley Thompson in 1929 and is currently ranked #23 in the world by Golf Digest and is the highest Canadian rated 5-Star Platinum Club. The classically designed course has played host to the Senior PGA Tour, LPGA Peter Jackson/Du Maurier Classic on five occasions, and the Canadian Open in 1933, 1949, 1960, 1968, and 2010.

Tour Edge Presents Extreme/Competition Game Improvement with New Hot Launch 521 Hybrids

New Houdini Sole Tech Goes to the Extreme, Diamond Face Comes to Hot Launch

This week, Tour Edge announced the launch of two new Tour Edge Hot Launch series that are designed to cover both ends of the Game Improvement golf club spectrum.

The Hot Launch E521 Series covers Extreme Spec Game Improvement, while the C521 Series provides Competition Spec Game Improvement models.

Both unique lines of E and C Series feature different shapes, specs and shafts with separate driver, fairway metal, hybrid and iron designs.

In all, 46 different lofts of clubs in right-handed clubs and 20 lofts in left-handed models are covered in this massive launch by Tour Edge.

Today, the surging Midwest-based company is unveiling the two Hot Launch 521 fairway metals and the two hybrids behind this innovative thinking.

  • The E Series are Extreme Spec game Improvement designs that boast a super-low Center of Gravity (CG), super-shallow faces, offset designs and extremely light premium shafts designed to get the ball launching in the air with ease for slower to mid-tempo swing speed players.
  • The C Series features premium, state-of-the-art Competition Spec designs with a higher M.O.I. in classically shaped clubs that sit square at address, but that provide medium+ swing speeds the ability to launch the ball easily and with added forgiveness and power across the face.
  • Both new series of Hot Launch feature a brand-new look with a sleek all-black PVD finish.

“The Extreme Spec 521 hybrid is going to give you the ultimate in getting you out of trouble or just getting the ball up in the air due to the amazingly effective Houdini Sole we’ve developed,” said Glod.

“The Competition Spec 521 hybrid is loaded with advanced tech in a classic shape that is still extremely easy to launch, but in a design that suits the eye and ear of the discerning golfer.”

The new premium performance Hot Launch 521 Hybrids will be available globally on November 1, 2020.

Slice-killer. Note the offset of thr Hot Launch E521 Hybrid.


Hot Launch E521 Hybrids (Extreme Spec)

The Extreme Game Improvement Hot Launch E521 Hybrids follow the same exact design and innovation story as the E Series Driver and Fairway Metals.

It offers the game-changing Houdini Sole in conjunction with a super-shallow face, slice-fighting offset designs, and heel weighting for added draw bias.

The 17-4 stainless-steel Hot Launch E521 Hybrids feature a thinner and lighter forged steel crown that increases ball speed for the ultimate in power creation.

Houdini Sole Technology – The raised steel mass area of the Houdini Sole at the rear of the clubhead reduces the amount of area on the sole that interacts with the turf to reduce drag.

The patented Houdini Sole includes an area of mass concentrated on the extreme trailing edge of the sole of the clubhead, as well as a curved leading edge under the face.

The Houdini design element has proven to be one of the most effective technologies at getting balls out of tough lies by reducing turf interaction by 35%. This leads to significantly less “duffs” caused by hitting up on the ball and hitting the turf at a lower point before the ball.

“When it comes to the E Series fairways and hybrids, the Houdini Sole becomes a complete life-saver from tight and tough lies,” said Glod. “This is your get out of jail free card for the golf course.”

30% Farther Back Center of Gravity – The Houdini Sole was instrumental in significantly altering the CG placement of the E521 hybrid. The CG is 7% lower and 30% farther back than the previous HL4 Hybrid, making the Hot Launch E521 the highest launching and easiest to hit hybrid Tour Edge has produced. It also helped raise the M.O.I. properties of the clubhead by 9%.

Offset/Shallow Cup Face – The Hot Launch E521 offset designs are engineered to help golfers avoid the right side of the course and to increase launch conditions.

The super-shallow Cup Face design in the Hot Launch E521 Hybrid also produces higher launch angles and extreme ease of launch. The face was designed to be 5% shallower than the previous Hot Launch iteration.

Premium Mitsubishi Fubuki Shaft – The E Series hybrid comes stock with the super-light FUBUKI hybrid and iron shafts by Mitsubishi Chemical that range from 50 grams to 60 grams depending on the flex.

The extremely light FUBUKI shafts feature lower kick points and lower cycles per minute frequencies that promise to help players achieve maximum velocity and to fight the fade to produce a longer and straighter shots with a slightly drawn ball flight.

Pound for Pound, Nothing Comes Close – The extreme game improvement Hot Launch E521 Hybrid will retail for $129.99 and is covered by Tour Edge’s industry leading lifetime warranty.

Both hybrids will be available in Tour Edge’s unprecedented 48-hour custom club delivery program featured at 850 different fitting locations across the United States.

Available Lofts in Right-Handed: #3/19-degree, #4/22-degree, #5/25-degree and #6/28-degree

Available Lofts in Left-Handed: #3/19-degree, #4/22-degree, #5/25-degree and #6/28-degree

Stock Shaft: Mitsubishi Fubuki HD (50-gram L-Flex, 55-gram A-Flex, 55-gram Regular Flex, 60-gram Stiff Flex)

Grip: Lamkin Z5 Rubber available in Undersize, Standard and Midsize.

The Hot Launch 521 Comp Spec Hybrid.

Hot Launch C521 Hybrid (Competition Spec)


This Competition Spec Hot Launch C521 Hybrid is for the player seeking optimal launch and rates in a minimal offset design, while still enjoying the benefits of extreme ease of use.

An extremely high M.O.I. tightens dispersion and increases overall accuracy in this compact hybrid design.

The 521 hybrids are constructed of 17-4 stainless and features a thinner and lighter forged steel crown that increases clubhead speed for the ultimate in power creation.

Diamond Face/ Cup Face Technology – The Hot Launch C Series hybrid also features Tour Edge’s breakthrough Diamond Face technology with 29 different thick and thin diamond shapes behind the face of the metals for an enhanced sweet spot.

Previously, only Tour Edge Exotics clubs featured the Diamond Face innovation. The 17-4 Steel head also features a deeper Cup Face design provides more contact points on the face that results in better off center hit distance. A forged steel crown creates faster clubhead speed.

“To be able to take an amazing innovation like Diamond Face that changed the level of what we produced with Exotics EXS and to be able to bring it over to Hot Launch is a huge deal for the performance characteristics of these clubs,” said Glod. “This is going to help a lot of golfers gain speed and power.”

High Moment of Inertia/Rear Sole Weighting – More weight in the rear sole, created by the new weight in the extreme back of the clubhead moves the CG deep in the head for extremely high M.O.I. properties.

This farther back rear sole weight placement delivers a 4% increase in MOI over the previous HL4 Hybrid, and affects the CG positioning of the club, boasting a 10% lower CG and a 14% farther back CG than the best-selling HL4 Hybrid.

This precise CG positioning creates increased launch angles, apex heights, hang time and overall distance.

The Power Chamber, designed to help golfers find more yards.

Acoustic Engineering – As with the Hot Launch C521 driver and fairway, Acoustic Ribbing Channels on the inside of the club head help create upgraded acoustic engineering sound properties to by enriching the sound and feel of the club head.

Power Channel – A 25% deeper Power Channel on the sole behind the face is creates better weight distribution and increased face flexing. The Power Channel delivers amplified ball speed and less spin, as well as added forgiveness on shots struck lower on the face. 

Premium Aldila Rogue Shaft – The mid-high launch, mid-spin Aldila Rogue shaft was chosen for the Hot Launch C Series after extreme testing with Tour Edge’s one-of-a-kind swing robot T.E.D. (Tour Edge Development).

Aldila Rogue shafts are high-end performers that have won numerous times on professional tours around the world. They are known for an even release for players that like a smooth, active feel by using advanced, high-modulus graphitic carbon fibers.

Pound for Pound, Nothing Comes Close – The competition spec game improvement Hot Launch C521 Hybrid will retail for $129.99 and is hand built in the United States.

Both hybrids will be available in Tour Edge’s unprecedented 48-hour custom club delivery program featured at 850 different fitting locations across the United States.

Available Lofts in Right-Handed: #3/19-degree, #4/22-degree, #5/25-degree and #6/28

Stock Shaft: Aldila Rogue (55-gram L-Flex, 55-gram A-Flex, 65-gram Regular Flex, 65-gram Stiff Flex and 65-gram X-Flex)

Grip: Lamkin Z5 Rubber available in Undersize, Standard and Midsize.