Ben Hogan Golf Equipment Company Introduces New Ft. Worth BLACK Irons to Complement their Popular Ft. Worth Irons

Over the last several years (since 2015) there have been a few iron sets that have been standouts. A few of these were sets that I would game in a heartbeat. The Ft. Worth 15 irons from the Ben Hogan Golf Equipment Company are on that list.

There was a lot about them that I liked. Yes they performed well and yes the soles were so ominously narrow. Make no mistake about it… the Ft. Worth’s had forgiveness and I really liked the “scallop” on the rear of the head. When the ball left the face you were able to feel the “muscle” of  the Ft. Worth 15 irons.

In a press release shared by Read The Greens Golf Media the Ben Hogan Golf Equipment Company announced that they have released a new Ft. Worth iron… this time in black. The original Ft. Worth irons were stunning but these new irons look electrifying. I love the black heads and the paintfill really adds an aesthetic pop (as seen in the pictures). When it comes to irons and wedges I always love how a black finish looks. However, after some use they start to look shabby. The question that I have about these irons is simple. How durable is the finish?

Please read the press release below for more details.

Fort Worth, Texas – May 1, 2018 – Ben Hogan Golf Equipment Company, LLC, manufacturer of premium golf clubs, golf bags, and accessories adds the new Ft. Worth BLACK Iron to its ever-growing 2018 product line.  The new Ft. Worth BLACK Irons were developed as an extension to the highly successful Ft. Worth Irons.

The original Ft. Worth Irons were introduced in 2015 and are recognized for their feel, consistency and accuracy as well as forgiveness in a traditional blade design. They incorporate a number of technologies and engineering designs to provide the highly accomplished golfer a new level of performance.

The new Ft. Worth BLACK Irons are designed for the proficient player and employs many of the same technologies as the original Ft. Worth Irons, but with added features and improvements like the durable Diamond Black Metal (DBM) coating, optimization of the Dynamic Progressive Weighting system and modification of the V-Sole design.

More than just a pretty face. The patented Diamond Black Metal (DBM) coating is more than cosmetic. It has been developed for resilience and endurance and is seven times more durable than nickel chrome. This means less wear and tear on the grooves and scorelines and provides superior scratch resistance. The dark finish also reduces glare and provides a stark contrast between the ball and club head for better alignment.

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“The new Ft. Worth BLACK Irons live up to their iconic name. They are a classic, striking iron that out-performs any other forged blade on the market and they are flat out stunning,” commented Scott White, CEO & President, Ben Hogan Golf Equipment Company.

Extensive player and machine testing proves the new Ft. Worth BLACK Iron generate a more penetrating ball flight on scoring irons, higher initial launch angles on long irons,  and better distance control on off-center hits than its predecessor. This is a direct result of the newly optimized Dynamic Progressive Weighting and Adaptive Perimeter Weighting Systems.  Ben Hogan’s engineers have optimized the size, shape and depth of the unique ‘Depression Cavity’ on rear of each club head.

The new Ft. Worth BLACK Irons also feature enhanced V-Sole® Technology. V-Sole Technology, the most versatile sole in golf,  has long been a trademark of Ben Hogan irons and wedges. It combines a high bounce leading edge and low bounce trailing edge on the sole and allows for easy manipulation of the club head no matter the lie without changing the loft. The bounce angles on the Ft. Worth BLACK Irons have been re-engineered slightly on each club head to eliminate any club head ‘grab’ by the turf, especially on less-than-full shots.

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Finally, the Ben Hogan PreciseLoft System has been simplified in the Ft. Worth BLACK Irons. While the Company remains committed to consistent 4-degree loft gaps between each iron for optimal distance gapping and to minimize loft ‘compression’ at the short end of the set, Ft. Worth BLACK irons will only be offered in one loft matrix. The mid-high launch profile (22 to 46-degrees) is preferred by the vast majority of Ben Hogan iron players. Ft. Worth BLACK irons will be stamped with traditional numbers (#4 – PW) on the sole.

As with all Ben Hogan irons, the Ft. Worth BLACK Irons can be customized at no charge. Golfers can specify length, lie, loft and grips (standard or mid-sized) as well as their choice of a variety of steel and graphite shafts.

The Ft. Worth BLACK Irons are available for demo or purchase at www.BenHoganGolf.com exclusively. True to the company’s innovative Factory-Direct distribution and pricing strategy, the Ft. Worth BLACK Irons are sold direct-to-consumers for $700.00 per seven-piece set (#4 iron – Pitching Wedge) or $100.00 per club.

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Ben Hogan Golf Company now provides short-term financing with NO interest, allowing golfers to pay for their new clubs over a period of time. And, players can Trade-UP their old equipment to offset the costs. Visit www.BenHoganGolf.com for more details.

 

New Products In For Testing

I thought that I would write a quick update on upcoming products in for testing. Before continuing, I just wanted to thank all of the manufacturers past and present that have given me a chance to look at their products.

One of the products that I was excited to test was Arnold Palmer Apparel. Arnold Palmer Apparel was awarded the Teezy Award at the 2018 PGA Merchandise Show for top apparel brand. Between their affordability when compared to similar brands it was a pretty easy decision. The brands philanthropic philosophy means that it donates all of the net profits to Arnie’s Army Charitable Foundation. That in turn made an easy decision a no-brainer. #LookGreatDoGood

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The Turtle Hill Mid-Layer from Arnold Palmer Apparel.

A product that I received for testing and review back in January hasn’t worked out as of yet. No fault of R-Motion (The Golf Club) that my laptop or desktops lack the necessary specs to make the simulator work. I’ve been trying to address the situation however other more important situations arose and I had to take care of those pressing issues first. I’m finally going to have the budget to get a proper laptop to make the system work. Stay tuned!! (Brian, I haven’t forgotten about you)

Getting back to apparel I have two other companies whose apparel I’m currently testing. Antigua Sportswear and an amazing pair of Loudmouth Golf pants. The new StretchTech fabric used by Loudmouth Golf now is lightyear’s better than the past. It’s softer, lighter and it really seems to breathe much better. We’re just starting to see golf weather here in Niagara over the last two days. finally, some serious wear testing. To hold the pants up is a belt from Nexbelt… the belt with no holes. Cut to your size and away you go. I’ve worn the belt on one occasion and I like it. The model I chose is from the “Fast Eddie” collection.

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Batman wishes that his utility belt was this cool.

 

Even though I didn’t receive my TRUE Linkswear Originals and Outsiders necessarily for testing and review purposes. I will be reviewing these shoes. Jason, Ryan and company moved from the desert back to the Pacific Northwest and after being lost briefly the brand is back doing what they do best. Making uber-comfortable golf shoes. Folks, these shoes are next level comfort!! Oh speaking of comfort and performance. Incrediwear sent me a few of their pieces. This performance and recovery wear is off to an amazing start in testing. The Recovery Leg Sleeves have been amazing in the early stages of testing.

I was named a product tester for Golf Pride. Currently, I’m in the process of installing their new Tour Velvet Align grip. The Golf Pride Align grip was a runner-up for the PGA Show Version Teezy Awards for “Top Component” category. While I was at the show I also got my hands on a couple of the new SuperStroke Soft Wrap TC full swing grips. These grips feature no taper.

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I’ve also received some tech gear recently. Thanks to ShotScope for giving me the opportunity to have a serious look at the ShotScope V2. A GPS Watch that also features a performance tracker. Also, I received another Teezy Award winner this time from the “Top Technology” category. The FlightScope mevo is a multi-sports radar that features Doppler technology. When used for golf the mevo is a launch monitor that fits into the palm of your hand. Metrics that it measures includes but is not limited to ball speed, launch angle, spin, smash factor and clubhead speed.

I’ve gotten some work in with a really neat product from Monument Golf. The “Stick-It”. This is a towel that\s magnetic and you don’t have to bend over to get your hands on it. On top of that keep your eyes open for all sorts of “First Look Reviews” featuring 2018 golf equipment as based on my experiences from the 2018 PGA Show. Heck, who knows what else will develop in the meantime. Golf season is finally here and it’s going to be a busy yet exciting season.

Until The Next Tee!!

 

Datrek® Go Lite Hybrid Stand Bag Wins Best Hybrid Golf Bag by Golf Digest

One of the booths that I visited very late at this years PGA Merchandise Show was that of Dynamic Brands. The conglomerate that brings the likes of Bag Boy, De Vant, Burton, IGotcha and Datrek under one umbrella.

While at their booth several products caught my eye however none caught my eye more than the Datrek Go Lite Hybrid Golf Bag. This golf bag caught my eye for a few reasons. First there were the colours that drew me to the bag display. Once seeing them I noticed right away that the Go Lite Hybrid golf bag had 14 slots with full length dividers and then there was the weight when I picked it up. It certainly lives up to its billing as being lightweight. In fact, the golf bag weighs a mere 5.2 lbs when empty. Impressive for a stand bag with the full length dividers.

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Photo Credit: Datrek

Recently, Julie Parham who is the Marketing Manager for Dynamic Brands shared a press release with me announcing an award that Datrek had won recently. The Datrek Go Lite Hybrid Stand Bag won an award as presented by Golf Digest. Golf Digest gave the “Editor’s Choice Award” for “Best Hybrid Golf Bag”. I would love the opportunity if Datrek gave me an opportunity to test one of these bags to allow me to form my own opinion. Please see the press release below.

***Generally, I refrain from posting accolades handed to company’s by other publications and websites. 

Richmond, VA – Datrek® Golf, a leader in modern golf gear designed to enhance players’ on-course experience, has earned a 2018 Golf Digest Editors’ Choice Award in the category of “Best Hybrid Golf Bag”. The full story is available on-line here.

“We are honored Golf Digest chose the Go Lite Hybrid Stand Bag,” said Craig Ramsbottom, President of Dynamic Brands, Datrek® Golf’s parent company. “The Go Lite Hybrid Stand Bag is the third generation of the popular Go Lite; now labeled a hybrid as it combines the portability of a stand bag with the functionality of a cart bag.”  This is the second award the Go Lite has received since it was first introduced in 2015.

The selection, through which the magazine’s editors identify its list of “The Best Things in Golf”, with an emphasis on lifestyle properties, products and services. The program receives similar editorial treatment as the annual Hot List, which has become the game’s authoritative review for golf equipment. Best Golf Bags has six categories: Cart, Carry, Lightweight/Ultra Lightweight, Hybrid, Stand less/Sunday and Waterproof, with Datrek’s Go Lite Hybrid awarded one of the coveted Best Hybrid Bags.

The Go Lite Hybrid has a streamlined new design for 2018, built for carrying, riding or walking with a push cart. The 14-way organizer top with full-length Individual Divider System (IDS) and easy-grip handle are designed for on-course convenience. Double shoulder straps and padded hip protection make the bag comfortable to carry. Six total pockets include an oversized, insulated cooler pocket and full-size garment pocket. The Go Lite Hybrid this year now includes new TOP-LOK™ Technology, a patented bag-to-cart attachment system designed to work with Bag Boy® push carts. Available in 10 colorways and sells for $149.95 at pro shops and retailers nationwide.

Until The Next Tee!!