A Compact Head. A Deeper Face. This is the new Exotics Pro 721 Fairway Metal From Tour Edge Golf

The “straight from the tour van” Exotics Pro 721 Fairway is a Limited-Edition small batch production of three 3-Wood lofts that is being offered to the public in only 1000 total pieces.

The Pro 721 was designed to be a low-spinning rocket for faster swingers seeking a more
compact head with a deeper face.

The Exotics Pro 721 Fairway features tour-inspired shape with a tour-prototype look and feel that features a new matte finish Ridgeback support system on the crown.

Exotics clubs have been in play by over 120 different PGA TOUR players with over 1,600 Exotics clubs in play on the three PGA Tours over the past few seasons.

The Pro 721 metals were designed with the feedback from those PGA TOUR professionals.

Tour-Inspired Shape – The deeper face, shorter heel to toe and compact front to back is the ideal shape for the best players in the world. Designed for maximum workability, the Pro 721 Fairway features a slightly smaller 155cc tour preferred head size on the three lofts of 3-Wood offered. The compact head ensures a low spin, penetrating ball flight.

Extreme Heel and Toe Flight Tuning System – The clubhead features a Flight Tuning System (F.T.S.) adjustable heel (3 grams) and toe (15 grams) weights on the sole. Adjusting the F.T.S. dual weights in these ports that are placed to the extreme heel and toe of the clubhead can drastically affect ball flight and shaping shots in this compact, low-spin
design.

Ridgeback Support System and Dual Carbon Wings – The Ridgeback spine within the Carbon Fiber crown acts as a brace to produce more power on center hit and allows for greater face flex in the heel and toe, meaning off-center hits achieve greater power and ball speed.

Ridgeback replaces extra titanium from the crown and sole with wrap-around Dual Carbon Wings that allowed for a precise and strategically placed Tour-level CG location, moving as much weight as possible to a low-forward position that produces the lowest possible amount of spin for faster swing speeds.

Diamond Face 2.0 Technology – The Pro 721 Fairway utilizes Diamond Face 2.0 technology, a major breakthrough in face technology that features 43 different thick and thin diamond shapes or “mini-trampolines” behind the face. This produces full-face forgiveness with faster ball speeds on off-center hits. Diamond Face also contributes to the
reduction of spin in the club head.

Sound Diffusion Panels – Sound Diffusion Panels are placed strategically inside the club head vastly improves the acoustic engineering of the entire new Pro 721 metalwood line up.

Stock Shaft Options

The stock shaft for the Exotics Pro 721 Fairway is the TENSEI AV RAW series from Mitsubishi. All three RAW versions feature a RAW finish that reveals the Aluminum Vapor (AV) Coated Weave in the butt section, a visible look at the added stability this unique weave provides.

  • TENSEI™ AV RAW Blue features the softest mid-section and the most action of the three RAW shafts, leading to a smooth feel without a big hinge and kick.
  • The TENSEI™ AV RAW Orange is a Counter-Balanced shaft with more weight placed near the grip and hands for greater stability and control and is a lightly softer offering than the RAW White in the mid/tip section.
  • The TENSEI™ AV RAW White features the stiffest tip section and lowest spin of the trio of RAW shaft offerings, while still offering smooth action that doesn’t feel boardy.

TAYLORMADE GOLF COMPANY ANNOUNCES ALL-NEW 300 MINI DRIVER

In a merger of past and present, TaylorMade reinvents the iconic 300 Series in an all-new Mini Driver form

CARLSBAD, Calif. (July 6, 2021) – TaylorMade Golf Company has long been considered the industry leader in innovation and technology. From the release of the first metalwood in 1979 to the advancement of multi-material construction for speed, forgiveness and playability, the company has a proven history of products that changed the landscape of golf.

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Few clubs accomplished that in a more meaningful way than the 300 Series. First released in 2000, the 300cc family of drivers was sought after by players at every level. To this day, they remain a cultish figure in the world of golf club enthusiasts. 

In homage, TaylorMade today announces the all-new 300 Mini Driver with design cues and aesthetics that create immediate nostalgia for golfers who recall the originals. 

The 307cc head delivers a blend of distance, forgiveness and control, relying on advanced multi-material construction to provide the optimal combination of low-CG performance and high MOI forgiveness. It is a truly unique design that’s powerful off the tee and playable “off-the-deck.” 

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It’s been 20 years since we last made a metalwood this size. It was only natural to call it the 300 Mini Driver to acknowledge what the 300 Series meant to our brand and the game. We blended the throwback look with modern carbon, titanium and steel construction to produce a club the speaks to TaylorMade loyalists while delivering distance from the tee and the fairway.Tomo Bystedt, Product Creation, Metalwoods

Off the tee, 300 Mini Driver obtains the optimal properties of high launch with low spin thanks to its low CG and mass that is distributed across the sole from front to back. What it lacks in stature, it makes up for in speed using the combination of a high-strength titanium face and Thru-Slot Speed Pocket™ to deliver ball speed.

The proven corrective performance of Twist Face® adds another level of playability, while a reinvented V-Steel™ soleplate adds to the low CG properties and promotes improved turf interaction and versatility when played off the deck.

A prototype model of the 300 Mini Driver appeared on Tour last month during the US Open and some Team TaylorMade athletes, including Dustin Johnson, are currently testing the design for potential play at this year’s Open Championship.

The original 300 Series were the first clubs to brandish the current TaylorMade logo and helped launch the company’s modern era. Taking the baton, the 300 Mini Driver unleashes the next level of distance, forgiveness and playability for a TaylorMade club this size.

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Pricing & Availability  

300 Mini Driver will be available at retail on July 15, 2021. It has an MSRP of $529.99 CAD and will be offered in lofts of 11.5° and 13.5°. Mitsubishi MiDr Proto™ is the stock shaft offering, with numerous custom shaft options available, some at no additional cost. It comes stock with Golf Pride’s Z-Grip (47g). 

To learn more about the 300 Mini Driver, visit TaylorMadeGolf.ca

82 Club Champion Locations Named To America’s 100 Best Clubfitters List By Golf Digest

Chicago-based fitter earns top club fitting recognition for tenth consecutive year

Willowbrook, IL – Club Champion’s entire roster of studios was named to Golf Digest’s 2021-22 America’s 100 Best Clubfitters list! Since the prestigious biennial ranking’s inception in 2011, the custom club fitter has been included by Golf Digest as one of the top places to visit for custom fitting services in the United States.

“At Golf Digest, we believe custom fitting is the most important tool to optimizing a golfer’s potential, and today more than ever it stands as the one area where the greatest improvement can occur,” said Golf Digest Senior Equipment Editor, Mike Stachura, in the publication’s congratulations letter.

Club Champion is the nation’s top fitter, builder and retailer of the best brands in golf. The company delivers a Tour-quality fitting experience for golfers of any ability level with over 50,000 hittable head and shaft combinations. The 82 award-winning Club Champion fitting studios can be found in major markets across the country, with plans to
expand even further in 2021.

“We’re extremely proud to have all of our locations featured in Golf Digest’s top list for ten years running,” said Club Champion founder, Nick Sherburne. “Our mission is to find the best possible clubs for any golfer who walks through our doors and this honor validates our success in doing so.”

Other recent accomplishments for the club fitter include being named a Top 100 Club Fitter for top golf brands Callaway and PING, and landing more trusted brand ambassadors in the LPGA’s Lexi Thompson and Louise Ridderström. Lexi and Louise join the likes of legendary instructor David Leadbetter, three-time Major winner Jordan Spieth, and top instructor Michael Breed on the Club Champion team.

“This recognition is something we hold in the highest regard,” said Sherburne. “All the more reason to continue growing with more studios, equipment brands, additions to our ambassador roster and more. Club Champion is just getting started and we’re excited to continue on our journey as an industry leader.”

The entire list of Best Club fitters can be found here: http://www.golfdigest.com/story/clubfitter- directory-americas-best-club fitters.

For more information on Club Champion’s offerings or to schedule a fitting, please visit http://www.clubchampiongolf.com

About Club Champion

Established in 2010, Club Champion is a national club fitting and building company headquartered in Chicago, IL. There are currently more than 80 Club Champion fitting studios in major markets across the country, with plans to expand further in 2021. The studios carry all the top golf club, shaft and grip manufacturers in the industry, which are used to build test clubs in real-time. Studios are equipped with advanced analysis technology, along with highly trained certified fitters and builders who must complete an extensive training program. Services include club fitting and building, repair services, personalization, and highly engaging corporate and personal entertainment events.

For more information about Club Champion, visit http://www.clubchampiongolf.com.

Cameron Smith/Original Penguin US Open Scripting

(Miami, FL, June 16, 2021) — Original Penguin Golf® by Munsingwear®, a division of Perry Ellis International, announces that brand ambassador Cameron Smith will be showcasing Original Penguin’s exciting new Spring 2021 collection at the U.S. Open , June 17-20 at Torrey Pines Golf Course.

Smith will be outfitted in Original Penguin’s soft to the touch and lightweight performance polos. Accented with teal, navy and Sunday’s signature red, theses polos feature a mix of vibrant stripes, solids and whimsical prints creating a smart spring look. Complementing the polos are Original Penguin’s Everyday pants crafted from high-stretch fabrics that enhance performance and comfort. Reversible leather belts with Pete buckle complete the look.

Here are Cameron’s looks for the week:

Thursday:

Chest Pump Polo
Everyday Pant

Reversible Leather Belt with Pete Buckle

Friday:
Resort Chest Print Polo
Everyday Pant

Reversible Leather Belt with Pete Buckle

Saturday:
The Earl Polo
Everyday Pant
Printed Cotton Web Belt

Sunday:
Three Strokes Polo
Everyday Pant
Printed Cotton Web Belt

Sustainability and environmental preservation are the core of Original Penguin’s DNA, so not only will Cameron be looking good, he will be helping the environment thanks to Original Penguin’s RE-Originals™ sustainable fabrication. Its new eco-friendly golf polos are crafted with 30% recycled polyester and use a double-knit high-gauge fabrication for superior performance and aesthetics. Pairing these elevated materials with OPG’s modern tailored fit, Cameron’s style is sure to be an original at Torrey Pines.

Original Penguin by Munsingwear became a staple among the masters of suburban leisure well into the 1980s and was worn by the likes of Arnold Palmer, Frank Sinatra, Dean Martin, and Clint Eastwood. Said to be the originator of the golf shirt, Original Penguin incorporates technologically advanced fibers with modern-day, fashionable, styles that is
perfectly suited for both on and off the course. Today, Original Penguin embodies a mix of iconic American Sportswear with modern-minded aesthetics into a diverse range of products for a full lifestyle brand. Made for originals, by originals.

About An Original Penguin by Munsingwear®

In 1955, Minneapolis-based Munsingwear – an underwear and military supply company – ironically became the touchstone of suburban sport with the introduction of the first iconic golf shirt to America – an ORIGINAL PENGUIN®. Known for its unique, humorous and fashionable clothing, Original Penguin is a global brand offering a full range of men’s and children’s clothing, accessories and fragrances with diverse retail distribution and two dedicated e-commerce websites: http://www.originalpenguin.com and http://www.originalpenguin.co.ukwww.original penguin.co.uk. See a full preview of the Spring 2021 Golf collection here.

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line of high quality men’s and women’s apparel, accessories, and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses, and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the company is available at http://www.pery.com

Blue Tees Enters Agreement With Read The Greens, Golf Media

-Read the Greens, GOLF Media was selected to further brand exposure, reach new growth initiatives, and promote the Blue Tee Golf line of technically advanced and competitively priced rangefinders-

SAN FRANCISCO, CA. (June 15, 2021) – Blue Tees Golf, a rapidly growing producer of golf rangefinders and accessories, named California based Read the Greens, GOLF Media as the company’s public relations agency. The agreement with Read the Greens, GOLF Media is to develop and manage a comprehensive public relations campaign and communications plan which will support the brand, sales, and product.

“We are excited about this newly formed partnership. Blue Tees Golf is a relatively new company in the golf space, but we are quickly becoming one of the fastest growing golf rangefinder companies online and at retail. Vanessa and her team have been in the golf industry for years which will be instrumental to us. Their collective experience, relationships, and advice, like with the upcoming PGA Show, will be proven to be a real asset. I know this is going to be a rewarding collaboration,” said Chris Markham, Co-Founder and CEO of Blue Tees Golf.



Blue Tees Golf Rangefinders perform at the highest-level possible. Created internally by the company’s industrial designer, they feature a unique design with the latest technology and software. The modern styling is unlike any other rangefinder on the market and their entire line is affordably priced, at a fraction of the cost of their competitors. This attributes to their vast success online and at retail.

“I am so looking forward to working with Blue Tees Golf. The team is filled with energy and passion. Their philosophy is refreshing. Design a golf rangefinder with innovative features but at a price more accessible for the everyday golfer, inclusive. Love it. I can’t wait to get my media samples field tested for feedback,” said Read the Greens, GOLF Media Founder, Vanessa Marie Price. 

About Blue Tees Golf:

Blue Tees Golf is different than traditional brands. By utilizing a consumer first strategy and their industrial design expertise, they can cut out complex operations to create high-quality, high-performance golf products at a fraction of the price of the competition. All Blue Tees Golf products come with a 60-day money back satisfaction guarantee, and a 2-year manufacturer’s warranty. The Blue Tees Golf motto, “Save your money & have fun when you play more rounds with Blue Tees Golf on your bag. For more information, visit www.blueteesgolf.com.

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About Read the Greens, GOLF Media:

Read the Greens, GOLF Media is a boutique marketing and communications consulting agency that specializes in golf. We employ marketing elements that include public relations, marketing, advertising, and event support. Our passion and our purpose have propelled some of golf’s largest brands as well as launched smaller and burgeoning brands.
Our extensive knowledge in the golf industry is a key component to your successful pursuit in golf. We can advise, direct, and guide your golf idea or golf product to influential people within the industry as well as to the influential golf media. We have spent over 25-years developing relationships with the golf media. Our team, our relationships, and our databases provide the perfect platform for your success.

For more information on Read the Greens, GOLF Media, please visit the company website: readthegreensgolfmedia.net/