In just his sixth start on the European Tour, and in his Rookie Season, Sami Valimaki claimed his maiden European Tour victory with a playoff win at the 2020 Oman Open


Carlsbad, Calif., (March 1, 2020) – Team TaylorMade’s Sami Valimaki won the Oman Open using a full bag of TaylorMade clubs and ball including the new SIM Driver, SIM Max fairway wood and Spider X putter. In blustery conditions during the final round, Valimaki finished on -13 by holing a crucial birdie putt with his Spider X putter on the 72nd hole to force a play-off, going on to claim victory on the third extra hole.

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© Getty Images

After joining Team TaylorMade this year, Sami secured his European Tour card at Qualifying School Final Stage to start his rookie season on tour and is now a winner in just his sixth European Tour event. The victory also gives Team TaylorMade back-to-back Oman Open’s after Kitayama’s victory in 2019.


  • This is Sami’s maiden European Tour victory, in just his sixth start
  • Valimaki led the field this week in stroke average (68.75) and strokes gained total (+3.16)
  • Valimaki plays TaylorMade’s new shape-inspired SIM driver 9.0 degrees and steel SIM Max fairway wood 15.0 degrees
  • Sami plays the popular P790 UDI 2 iron and P750 irons
  • His iron and approach play were clinical this week as he made a total of 22 birdies, joint highest this week of any player
  • He plays the RAW Face Milled Grind 2 wedges in 50 and 54 degrees plus a Milled Grind Hi-Toe lob wedge in 58 degrees
  • Putting was where Sami excelled the most this week equipped with his Spider X putter leading the field in strokes gained putting (+2.87)
  • Sami’s ball of choice is the TP5x
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© Getty Images


  • SIM 9.0 Driver
  • SIM Max 15.0 fairway wood
  • P790 UDI 2 iron
  • P750 4-PW
  • MG2 50° and 54°
  • MG Hi-Toe 58°
  • Spider X Copper
  • TP5x Golf Ball


Club Champion Recorded Over 100,000 Appointments in 2019

Custom Club Fitter Hit Impressive Milestone Amid Rapid Growth


Willowbrook, IL — Tour-level fittings are an experience like no other — just ask the tens of thousands of custom-fit Club Champion customers who dialed their game in with the fitter last year. Over 100,000 appointments were recorded from January 1, 2019 – December 31, 2019.

“We had a great year in terms of growth,” said Nick Sherburne, Club Champion founder. “We added two dozen new stores, over 70 new employees and of course, our appointment and revenue numbers grew alongside those other successes.”

Recognized as the top fitter, builder, and retailer of the best brands in golf, Club Champion stands out in a niche market. Their dynamic vision has catapulted them to be ranked as the #1 specialty fitter according to Golf Datatech, the golf industry’s market share monitor. They’ve also been ranked as a Top 100 Club Fitter by Golf Digest every year since the inception of the list, and they do more fitting volume than any other fitter in the country. The company’s thorough processes and attention to detail set them apart from the competition.


“We offer a service that every serious golfer can benefit from,” said Sherburne. “Our business model works because the service works – we can show measurable improvements for our customers, and that translates to happy golfers and a higher demand for what we do.”

Each store conducts an average of 500-1500 fittings per year, with many stores surpassing that.  Their Tour-quality fitting experience is sought after by golfers of every skill level, and their fitting studios service nearly every major golf market in the country.

Unlike traditional retailers that carry inventory and face significant price pressure, Club Champion fits and builds unique, custom clubs for their customers. Because their product is custom, they don’t compete against web-based retailers on price. As a result, the company is one of the fastest-growing retailers in golf with 2019 overall revenue growth up almost 50%. Expanding from just eight locations six years ago, the company currently has 70 retail studios with plans to open another 12 in 2020.

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According to Club Champion CEO Joe Lee, “By 2015, we had proven our new store concept as well as the ability to open multiple locations in a market. It was time to roll out Club Champion nationally. We knew the concept worked and that there was measurable demand, so we’ve been opening new locations at an accelerated pace since.”

The typical studio footprint is approximately 3,000 square feet and includes a minimum of two fitting bays equipped with TrackMan launch monitors, a SAM PuttLab, a build shop and features an extensive equipment wall with more choices than any other retail chain. Lee says, “The shaft wall, coupled with our expert fitters, is where a lot of the magic happens.”

Club Champion’s brand-agnostic approach has helped them succeed in a market that’s heavily influenced by brand advertisements. Because they focus on the golfer and not the manufacturer, they’re able to give each customer a unique and informative experience that delivers real results on the course. A Golf Digest study found that eight out of nine Club Champion custom-fit golfers lowered their scores by as much as six strokes per round and added an average of 21 yards off the tee. A similar study by GOLF Magazine found an average of 15 yards with Club Champion-fitted irons.


Lee believes in the Club Champion method and the results it garners. “Other people sell golf clubs, we sell improvement,” he said. “We not only solve equipment problems, but we show and explain why each particular piece of equipment (shaft, head, and grip) works for their unique swing.”

For more information about custom club fitting and Club Champion’s process, please visit

Srixon Introduces the Third Generation Q-STAR TOUR: Tour Performance with Softer Feel

One of the stalwarts for golf balls that I’ve put into play, enjoyed, and had great results with has been the Srixon Golf Q-Star Tour. In testing, I’ve compared the Q-Star Tour to “tour-level” golf balls and I’ve always found that it tested as well as the “benchmark” if not better in certain cases. The Q-Star Tour always proved to be impressive with its greenside spin, approach spin, and distance. It’s a golf ball that’s always provided a great “bang for the golfer buck” value and is a golf ball that I’ve told my coach that I would put into play with no hesitation if I entered competition again. Srixon Golf is at it again, with a newly revamped Q-Star Tour for 2020.

For 2020, Srixon is introducing its third generation Q-Star Tour which is slated for release on January 17th, 2020. The new Q-Star Tour will not only be offered in Pure White™ and Tour Yellow™, a new Spin Skin, alignment aid, and FastLayer Core.


For more details please see the press release below shared by Noelle Zavaleta. Ms. Zavaleta is the Marketing Communications Specialist for Srixon Golf.

Until The Next Tee!!

#fightandgrind #seeuonthenexttee


HUNTINGTON BEACH, Calif. — January 8, 2020 — SRIXON®, a global leader in golf ball technology and innovation, announces the launch of the third generation Q-STAR TOUR golf ball. The all-new Srixon Q-STAR TOUR is available in Pure White™ and Tour Yellow™ and officially launches in North America on January 17, 2020.


“The new Q-STAR TOUR is a tour-caliber golf ball, delivering a softer feel at impact,” said Jeff Brunski, Vice President of Research and Development. “We’ve enhanced this generation with the new FastLayer Core to drive more ball speed and distance, while the SeRM urethane cover offers maximum spin and stopping power.”


The foundation of the third generation Q-STAR TOUR is the FastLayer Core. With its gradual transition from soft inner core to firm outer edge, FastLayer behaves like a core with thousands of layers, delivering distance and soft feel without compromise.


The new Q-STAR TOUR features our softest FastLayer Core, which is the largest core in its class. That means distance and short game spin that is seen on tour, but a softer feel that isn’t found on tour.


Additionally, the new Q-STAR TOUR golf balls feature Srixon’s proprietary Spin Skin technology with Slide-Ring Material (SeRM), a urethane compound that coats the cover of every Q-STAR TOUR golf ball. The SeRM urethane cover digs deep into wedge and iron grooves, dramatically increasing friction at impact. That extra friction means more spin and more control on every approach shot into the green.

Q-STAR TOUR 3 Marker_Tour Yellow

Finally, Q-STAR TOUR features a new side stamping design to help aid in alignment for improved aim, accuracy, and confidence.


Key Technologies:

  • New FastLayer Core: The new FastLayer Core offers distance and soft feel without compromise due to a gradual transition from soft inner core to firm outer edge.
  • New Spin Skin with SeRM: SeRM, a new urethane coating with flexible molecular bonds, digs deep into wedge and iron grooves for increased friction and maximum spin.
  • New Alignment Aid: New side stamping aids in alignment when standing over those critical putts.
  • 338 Speed Dimple Pattern: Providing a penetrating ball flight in any conditions, the 338 Speed Dimple Pattern increases lift and reduces drag to maximize distance.


The Srixon Q-STAR TOUR golf balls officially launch in North America on January 17, 2020, at a MAP of $32.99 per dozen.


Proof in Performance: SST PUREing for Better Golf

I have a riddle for you.

When it comes to golf equipment. What do professional golfers Marina Alex, Lexi Thompson and Cristie Kerr from the LPGA TOUR, Bryson DeChambeau, Rickie Fowler, Tiger Woods and Hall of Famer Jack Nicklaus all have in common? Have a guess? Well, if you said that they all have used SST PUREing than you are 100% correct.

My next question is this. Have you heard of SST PUREing? If not, please allow me a short time to explain it to you. SST PUREing is a shaft alignment system that’s designed to help golfers of all skill levels get better. PURE is “PURE Shaft Alignment System finds the irregularities that exist in every shaft and identifies your shaft’s most stable bending plane or Neutral-Axis™. When the club is assembled with the shaft in this orientation, the result is greatly improved performance and consistency across every club”. Did you know that a golf shaft oscillates throughout the course of a golf swing. From takeaway to thru-impact.

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Due to the irregular qualities of a golf shaft being taken out as a factor golfers that have used SST PUREing technology have noticed tighter dispersion (17.5 yards worth) and that they’re longer by 7 yards on every club. This observation was formed through testing by a third-party testing company involving golfers and differing skill levels. Is SST PUREing new?

The answer is in fact no. Believe it or not, I first saw or heard of shaft PUREing while I was playing on a Canadian Mini-Tour called The Great Lakes Tour. At the time (2012), there was a mobile trailer (called MobileONE) that was run by a local gentleman (Grant Tayler) who also owned a golf shop that built custom golf clubs. He used this technology. At the time, I wasn’t educated in golf equipment and technology as I am today but I was familiar with SST PUREing through a brief discussion with Mr. Tayler and Jeff Roy (PGA of Canada).

It was at a later time while practicing in a Niagara Falls sports dome (Niagara Falls Sportsplex) that I had my first experience with a golf club that utilized SST PUREing. It was Mr. Roy’s Titleist driver (910 I believe) shafted with an Oban Devotion shaft (shaft is ironically pictured in the video above). In the dome, it’s really hard to gauge anything but this dome had 68 yards of free flight. I swear, to this day, that I could feel a difference. Mostly, at impact. Strikes were off of the sweet spot every time. It was something that I stated to Mr. Roy and my coach. ven though my irons were “blueprinted” I never moved on PUREing. It wasn’t financially feasible for me.


Photo Credit: Club Champion Golf

Well, as it turns out Club Champion Golf the ever-expanding golf club fitter has expanded its services by offering SST PUREing free for those ordering custom-built woods. Club Champion Golf recently purchased SST Pure ( Usually, the cost for the service is $30 USD per club. For more details please see the press release as shared by Nick Sherburne. Mr. Sherburne is the Founder of Club Champion Golf.

For more details, please see the article below as shared by Mr. Sherburne.

Until The Next Tee!!

#fightandgrind #seeuonthenexttee #fightandgrind


Shaft technology leads to consistency, accuracy when applied to shafts

Is golf’s best technology a secret? Most golfers aren’t aware of the SST PUREing process, or the benefits that come with a set of PUREd shafts. Amateur golfers are constantly seeking out the latest and greatest equipment as seen on the PGA Tour, so why aren’t they flocking to the technology that PGA Tour professionals have trusted for over 15 years – the same technology that’s helped win over $2 billion?

It’s a good question, and one that has a layered answer. Nick Sherburne, co-founder of Club Champion, the nation’s premier club fitter and builder and SST Licensee for 20 years, and Matt Saternus, founder of Plugged In Golf, set out to understand why more golfers aren’t playing PUREd shafts, and to test the technology’s claim of game improvement.

“Knowing what I know from years in this industry, I’m baffled that more golfers aren’t aware of SST PURE,” said Sherburne. “There’s a reason that Club Champion recommends all shafts be PUREd, and even includes it free with our custom built woods – a $30 value. Golfers who truly want consistency should start with PUREd shafts.”

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Awareness is the first layer in answering the question above; you can’t seek something out if you don’t know it exists. So what is SST PURE? It’s important to understand that golf shafts are not manufactured perfectly straight or perfectly round. Irregularities can cause problems when the shaft twists and bends during a swing. SST PURE Shaft Alignment identifies the most stable bending plane or “neutral-axis”, to allow for the club head to be installed in the proper orientation.

But does that alignment really matter in the grand scheme of your golf game? That’s the second layer to answering our question, and it’s something that Saternus explored in a previous edition of Golf Myths Unplugged via Plugged In Golf. Saternus tested whether PUREing delivers measurable benefits or if it’s just another placebo.

“For this test, we used two seemingly identical six irons,” he explained. “The clubs had the same head, shaft, grip, loft, lie, length, swing weight and total weight. The only difference was that one shaft had been SST PUREd and the other had not.” All of the testing was done at Club Champion in a controlled environment.

The test consisted of seven golfers, whose handicaps ranged from the mid-teens to scratch. Each player hit ten shots with the PUREd six-iron and ten shots with a non-PUREd club without knowing which was which. The test concluded that the PUREd shafts led to significant distance increases. On average, the testers gained over seven yards of total distance with the PUREd iron compared to the non-PUREd club. That’s nearly a full club of extra distance despite the clubs having the same loft. The greater distance came largely as a result of greater club head speed, ball speed and smash factor. Players swung the PUREd club nearly 1 MPH faster and generated an extra 2.8 MPH of ball speed.

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The study also concluded that PUREing does, in fact, boost accuracy. On average, the test group was 2.2 yards closer to the center line with the PUREd six iron. That’s the difference between a makeable birdie putt and a challenging two-putt. On the PGA Tour, that would be the difference between being #1 in proximity to the hole and being 91st.

PUREing helped players land their shots nearer the centerline and also helped to narrow their dispersion pattern. The average distance between players’ farthest right and farthest left shots was 2.1 yards smaller with the PUREd iron than with the non-PUREd iron. To sum it up, Saternus wrote, “The SST PUREing process is no placebo. It is one of the most impactful technologies that we’ve ever tested.”

To locate the SST PURE Licensee nearest you call 853-727-3702 or visit

2020 PGA Show Prep

It’s hard to believe that the year 2020 is already upon us. in what? 29 Days. Shortly after the calendar flips over there’s a special week upon golfers and golf media. That week, much like Christmas is PGA Show week. It’s the “who’s who” of the golf industry and everyone or nearly everyone (TaylorMade Golf notwithstanding) is assembled in one place. For media, PGA Professionals and buyers alike it’s the “Mecca” of the golf industry and a chance to see as much as humanly possible if it’s in the golf industry.



Personally speaking, it’s a pretty big week for me. Especially when it comes to the likes of Demo Day. I’m just getting to the point where manufacturers send out samples of equipment for me to try… long-term. Brands like Ben Hogan Golf, Callaway Golf, COBRA Golf, SUB 70 Golf, and even though it was a few years ago Cleveland Golf has taken a chance on me. They’re opportunities that I always appreciate dearly. But for the most part Demo Day is my opportunity to do testing. Thus, the “First Impressions Reviews”.

The problem with being a “one-man show” is that it makes it tough to see and swing everything that is being offered on the 360* range at Orange County National. Especially, if there are appointments to be made and kept. Which is why I’m prepping so early.


Spotted on the R&A Conforming Diver List. Is this the new Callaway Golf Mavrik for 2020?

As much as I love making and keeping appointments (Type-A personality) I’ve realized after several years that this is not the way to go. Much can go wrong. If one appointment goes long for either myself or the marketing person that I’m supposed to meet with is held up a chain of reactions is set forth. Meetings can be caught up but then as the media person, you might be “running and gunning” the rest of the day or show. So I had an idea…

No Meetings on Demo Day!!

I know it seems obvious, but it’s taken me a long time to figure this out. I actually started having the epiphany last year. So here’s my modus operandi for the 2020 PGA Show. 2020.. a year of perfect vision.

  1. No meetings on Demo Day (might be one or two exceptions)
  2. Cover manufacturers that my readers personally request. Send requests if you like.
  3. Do lots of videos. I just grabbed a microphone to help with the wind that always plagues me. This should help.

When it comes to “must-sees” I’ve already determined that COBRA Golf leads the way and so does Callaway Golf. I cannot see the Mavrik being better than Epic Flash. I have it in my mind it’ll be like when they went from Epic to Rogue. Rogue was a dropoff in performance. Mizuno Golf, I have to stop at for sure just to see if the ST200 is as good as the ST190. The new irons that I saw from Wilson Staff on October 30th have my attention and no I’m not talking about the Staff Utility irons. Cleveland Golf, they have my attention with the bulk of their line-up. PING too. I can’t wait to see what they’ve done and dare I say it… I haven’t had much time at all on their deck at Demo Day over the years. They’ve been too busy.

To be honest, I’m a little excited about the PGA Show. I’ve been regularly checking the PGA Show Exhibitor List. Already marking “my favorites” for exhibitors that I want to visit. As I’ve gone through the list, I will say that there are a lot less favorited than I thought. Then again this is part of the prep process and who knows? Maybe no plans will allow me to find more hidden gems.

Until The Next Tee!!



#golf #golfers #golfgifts #golfcourses #golfislife #golfnews #golfstories #golfeditorials #pgashow #pga #pgatour #lpga #lpgatour #golfclubs #golfclothes #golfapparel #golfshoes #golfcarts #golfreviews #golfequipmentreviews #fightandgrind #seeuonthenexttee #2020pgashow #callawaygolf #taylormadegolf #ping #callawaygolfmavrik #clevelandgolf #wilsonstaffd7forgedirons #wilsongolf #cobragolf #clevelandgolf


Step into the zone. SPEEDZONE. COBRA Golf has unveiled its newest line of drivers with the KING SPEEDZONE and KING SPEEDZONE XTREME and these sticks look fast. With inspiration drawn from the auto-racing world (the exhaust pipes), an amazing looking face looking to give you “infinite” distance (Infinity Milled Face), and packed into a traditionally-shaped head (from address) there is much to get golfers in a lather. I for one cannot wait to get my hands onto one.

For the full details please see the press release shared below by Rachel Rees. Ms. Rees is the Senior Manager of Communications for COBRA PUMA Golf.

Until The Next Tee!!

#fightandgrind #seeuonthenexttee


Carlsbad, Calif. (November 19, 2019) Cobra Golf®, a leader in golf club innovation, today introduced its new SPEEDZONE TM Drivers – the company’s fastest and most powerful drivers to date. Taking inspiration from design attributes of the fastest cars in the world, COBRA optimized six unique zones of performance to deliver unrivaled speed and distance in two new drivers, the KING SPEEDZONE and the KING SPEEDZONE XTREME. Like a racecar, every component from the internal chassis design to the exterior shaping was engineered to maximize power output. Below is a rundown of the six zones of performance COBRA delivers in its 2020 SPEEDZONE Driver line.


  1. POWER ZONE – CNC Infinity Milled Face – the face is the engine of the driver and is crucial for generating speed. Using the only CNC Milled Face in a driver, COBRA has expanded the milled area of the face by 95% enabling them to control face & leading-edge thickness. Face and perimeter curvature can be up to 5 times more precise than traditional face polishing. In addition, every face is 100% inspected to ensure a larger SPEEDZONE across the face for maximum ball speed.
  1. STRENGTH ZONE – COBRA’s SPEEDZONE drivers feature a new Titanium T-Bar Speed Chassis. COBRA engineers removed unnecessary titanium to create more discretionary weight while maintaining a strong structure designed to withstand high-speed collisions. The discretionary weight is utilized to create low CG and high inertia resulting in fast, forgiving performance.
  1. LIGHT ZONE – The new SPEEDZONE chassis allows for more carbon fiber than ever before. A 360 Carbon Wrap Crown design makes up 50% of the driver’s body, providing ample stiffness and support to the chassis while saving 25 grams of discretionary weight. That weight has been repositioned low and back and around the perimeter where it is needed most.
  1. LOW CG ZONE – Low CG is essential for driver performance, delivering maximum ball speed, higher launch & low spin. In the KING SPEEDZONE driver, COBRA continues to deliver a low CG for optimal performance, similar to the 2019 SPEEDBACK driver. In the SPEEDZONE driver, 69 grams of mass (vs. 40 in SPEEDBACK) has been strategically positioned low in the driver for optimal launch conditions.
  1. AERO ZONE – combining aerodynamics with a low center of gravity continues to be a strength that COBRA delivers with its drivers. The new SPEEDZONE shaping harnesses airflow for maximum drag reduction and increased clubhead speed.
  1. STABILITY ZONE – High-speed stability is both important in racing and in driver performance. SPEEDZONE’s High MOI Design positions weight away from the center of the head to maximize stability on off-center hits for longer, straighter drives.


Appealing to a wide range of golfing ability levels, COBRA offers two distinct driver models in the SPEEDZONE equipment family. The KING SPEEDZONE Driver ($449) offers a traditional shape profile with front to back CG adjustability allowing better players to work the ball with ease and finetune launch and low spin without sacrificing forgiveness. The KING SPEEDZONE XTREME Driver ($449) is perfect for golfers who are looking for a consistent, straight trajectory with maximum forgiveness on off-center hits. As COBRA’s more forgiving option XTREME features a slightly larger shape profile with more perimeter weighting and a 17-gram tungsten weight that sits behind the rear exhaust pipe design to achieve the company’s highest measured MOI to date.

“Our new KING SPEEDZONE drivers emphatically answered the question we are always asked – can you really improve the driver any further and stay within the rules of golf? That answer is yes,” said Tom Olsavsky, VP of R&D for COBRA Golf. “By approaching design the same way you would if you were trying to create the world’s fastest cars, we left nothing on the table in terms of speed considerations. With our six zones of performance, SPEEDZONE is the fastest driver that we have ever produced.”


Below are the KING SPEEDZONE™ Driver Specifications:

Model MyFly8® Loft Settings

10.5 o Driver 9.0, 9.5, 9.5 Draw, 10.5, 10.5 Draw, 11.5, 11.5 Draw, 12.0

9 o Driver 7.5, 8.0, 8.0 Draw, 9.0, 9.0 Draw, 10, 10.0 Draw, 10.5

Both the 9° and 10.5° driver are available in a Tour Length offering, featuring a shorter shaft length (44.50”) and a 6g and 18g weight in the front and back to dial in swing weight. Inspired by Rickie Fowler’s 43.50” driver, the Tour Length model is designed to deliver maximum accuracy and precision without sacrificing distance.




Below are the KING SPEEDZONE™ XTREME Driver Specifications for both Men and Women:

Model MyFly8® Loft Settings

12.5 o Women’s Driver

11.0, 11.5, 11.5 Draw, 12.5, 12.5 Draw, 13.5, 13.5 Draw, 14.0

12 o Driver 10.5, 11.0, 11.0 Draw, 12.0, 12.0 Draw, 13.0, 13.0 Draw, 13.5

10.5 o Driver 9.0, 9.5, 9.5 Draw, 10.5, 10.5 Draw, 11.5, 11.5 Draw, 12.0

9 o Driver 7.5, 8.0, 8.0 Draw, 9.0, 9.0 Draw, 10, 10.0 Draw, 10.5



All lofts in the XTREME model are available in a Tour Length configuration in the 44.50” length with a 14g weight in the back to dial in swing weight. Each driver is available in the golfer’s choice of Gloss Black/Yellow or Matte Black/White head colors (SPEEDZONE XTREME Women’s is available in Gloss Black/Rose Gold) and comes equipped with a Lamkin Crossline (58+) Connect – Black grip and 4 premium aftermarket shaft options: a high-launch/mid-spin UST Helium (4 F2– A-Flex or 5 F3–Regular Flex); a mid-launch/mid spin Tensei CK AV Blue 65 (Stiff and Regular); a mid-launch/low spin Project X HZRDUS Smoke Yellow 60 (X-Stiff and Stiff); or the low launch/low spin Aldila Rogue Silver 60 (X-Stiff, Stiff). In addition, 20+ no-charge premium shaft upgrades are available through custom.

The 2020 KING SPEEDZONE™ Drivers (along with the full KING SPEEDZONE family of products including irons, fairways, and hybrids) will continue to employ COBRA CONNECT™ Powered by Arccos, the award-winning smart golf system that helps players of all skill levels make smarter, data-driven decisions. Electronically enabled sensors are embedded into the grip, automatically recording the distance and accuracy of every shot so golfers can track performance round-to-round and use analysis to improve practice sessions. Golfers also have access to Arccos Caddie, which utilizes Artificial Intelligence to make better on-course decisions for lower scores. Golfers who use Arccos Caddie typically improve, on average, 3.6 strokes on their handicap in the first year.


All SPEEDZONE products are available at retail and online, January 17, 2020. For more information on the full KING SPEEDZONE family visit,


A carbon fiber topline? A first from COBRA Golf. This and more are what makes up the new SPEEDZONE irons from COBRA Golf. For full details, please see the press release below as shared by Rachel Rees. Ms. Rees is the Senior Manager of Communications with COBRA PUMA Golf.

Until The Next Tee!!

#seeuonthenexttee #fightandgrind


Carlsbad, Calif. (November 19, 2019) – Cobra Golf®, a leader in golf club innovation, today introduced its new KING SPEEDZONE TM Irons – delivering ultra-low CG and increased ball speed thanks to the brand’s first-ever carbon fiber topline. To deliver the fastest, best performing irons,

COBRA’s engineers took inspiration from design attributes of the fastest cars in the world, focusing its energies on five unique zones of performance to deliver two new sets of irons that provide the optimum blend of distance, consistency, and forgiveness. Below is an explanation of how COBRA has optimized these five zones of iron design in the SPEEDZONE Variable and ONE Length irons.


  1. LIGHT ZONE – For the first time, COBRA utilizes two strips of Carbon Fiber to replace steel both on the topline and underneath the topline creating a new I-beam type of construction allowing for saved weight and structural soundness. Carbon fiber is 40% lighter than steel and saves 3 grams of discretionary weight to be repositioned low to increase ball speed and launch in the 4-7 iron.
  1. STABILITY ZONE – COBRA’s engineers focused on high-speed stability through the use of SPEEDBACK shaping, which creates a wider body design around the perimeter of the club that delivers increased MOI and aids in lower CG. The result is an iron that is both forgiving and accurate.
  1. POWER ZONE – Speed and distance continue to be the top performance attributes desired by golfers. COBRA’s patented PWRSHELL Technology continues to offer increased speed and higher launch even on stronger lofted irons. The new forged PWRSHELL face in the SPEEDZONE iron features an updated E9 face structure that helps to lower the CG and create more return through a deeper undercut speed channel.
  1. FEEL ZONE – While most golfers are looking for more distance and forgiveness, feel is still important. COBRA engineers focused on optimizing feel through the creation of a co-molded medallion system that damps vibrations quickly for exceptional sound and feel, even on off-center strikes.
  1. SPIN ZONE – Consistency of performance through trajectory and spin is optimized by the use of progressive spin technology that is 100% CNC milled throughout the set. V-grooves are utilized from the 4-6 iron to reduce spin, while u-grooves on the 7-PW optimize spin and wedge-based grooves on the GW and SW produce maximum spin for shots around the green.


COBRA Golf offers two distinct iron models in the SPEEDZONE equipment family. In addition to the aforementioned zones of performance, the KING SPEEDZONE Variable Length Irons (steel – $799) feature a progressive construction design – delivering progressive head shapes, grooves and hosel lengths that optimize launch and spin in the long irons, mid irons, and wedges. The KING SPEEDZONE ONE Length Irons (steel – $799) offer all the magic of SPEEDZONE technology in a set design that promotes one repeatable setup and swing – for more consistency and accuracy.

COBRA achieves this simplified approach by offering matching lengths (37.50”), head weights and swing weights in every iron. In addition, the use of fine-tuned lie angles and progressive shaft weighting optimizes high launch and forgiveness in the long irons, and lower launch with more control in the scoring irons and wedges.

“When designing irons, there is a delicate balance of delivering playability, feel and distance, and the SPEEDZONE Irons in both traditional and ONE length make-ups provide all three attributes in spades,” said Tom Olsavsky, VP of R&D for COBRA PUMA Golf. “Our innovative SPEEDZONE technology has allowed us to maximize distance without giving up any feel or forgiveness.”

SPEEDZONE Variable Length irons are available stock in 5H, 6-GW Combo Set (graphite – $899), 5-GW (steel – $799) or 4-PW ($799) set makeups. Each option comes standard with a KBS Tour 90 shaft in stiff or regular flex and a Lamkin Crossline Connect Black grip. The stock graphite offering is aUST Recoil ESX 460 shaft in stiff, regular and senior flex. COBRA SPEEDZONE ONE Length irons are also available stock in a 5H, 6-GW Combo Set (steel – $899), and 5-GW (steel – $799) set makeup. The ONE Length offering comes standard with a KBS Tour 80 (4-6i), KBS Tour 90 (7-9i) and KBS Wedge (PW, SW) shaft in stiff or regular flex and a Lamkin Crossline Connect Blue grip. The graphite stock offering is a UST Recoil ESX 460 (4-9i) and a UST Recoil ESX 480 (PW, SW) in stiff, regular and senior flex.

The 2020 KING SPEEDZONE Irons (along with the full KING SPEEDZONE family of products including irons, fairways, and hybrids) will continue to employ COBRA CONNECT™ Powered by Arccos, the award-winning connected golf system that helps players of all skill levels make smarter, data-driven decisions. Electronically embedded sensors in the grip automatically record the distance and accuracy of every shot so golfers can track their improvements round-to-round.


All SPEEDZONE products are available at retail and online, January 17, 2020. For moreinformation on the full KING SPEEDZONE family visit,