Congratulations go out to Justin Rose. The likeable Englishman captured his ninth PGA Tour victory this past weekend at the Fort Worth Invitational. This victory was the second of the 2018 season for Rose who won in brilliant fashion. Rose carries a complete arsenal of TaylorMade Golf products including an M3 440 driver and TP5 golf balls. For more information on what’s in Justin’s bag please see the press release below shared by Nick Obritsch who is the Marketing Manager for TaylorMade Golf Canaada.
See you in Paris Justin!!
What You Need to Know:
TaylorMade’s 2018 M Drivers featuring Twist Face Technology now have victories in 8 tournaments on the PGA TOUR this season and 11 worldwide.
Rose plays a 9.0° M3 440 driver with one weight back and toward the heel and the second just forward of neutral. Equipped with a Mitsubishi Tensei CK 60TX, Justin averaged 305.9 yards off the tee for the tournament.
Rose’s victory is his second PGA TOUR title this season and the 9th of his career (20th worldwide).
Earlier this season, Rose joined fellow TaylorMade staffers Dustin Johnson & Rory McIlroy in making the switch into the P730 irons. As he has for much of his career, Rose has them equipped with KBS Tour C-Taper 125 S+ shafts.
Rose has praised the performance of the TP5 golf ball since he first put it into play at Riviera last year and has played it ever since. It’s the 7th win on the PGA TOUR this season for TP5(x), with Rose adding his second win along with Day, Johnson, Rahm and McIlroy.
Rose recently made a switch into the TP Red Ardmore 2 putter, which he feels best suits his eye on the greens. He recorded 2.697 strokes gained: putting for the week. Including Rose, three of the top 5 finishers played TaylorMade putters.
Rose’s wedge setup remains largely unchanged; he plays the Milled Grind in 48°, 52° & 56° lofts, as well as a 60° Hi-Toe, which has been TaylorMade’s most sought after wedge on Tour.
Justin Rose’s Winning Bag at the Fort Worth Invitational
Who remembers Byron “Barney” Adams? If you don’t Mr. Adams is the entrepreneur who brought you the Tight Lies fairway wood and is the founder of Adams Golf. Over his decorated career in the golf industry Mr. Adams holds several patents on golf products.
Mr. Adams is back with a new company. The founder of Breakthrough Golf Technology is introducing the Stability Shaft. Putter shafts (for the most part) have gone unchanged for decades other than an exception here and there. Putter shafts for the most part have been noting but a steel tube. In a press release (shared below) it goes on to say that the industry has applied the same shafts even though putters (mallet types in particular) have gotten heavier. Essentially, the heavier putter heads that are being produced today means that the shaft is more prone to oscillation and twisting. The result… putts straying off line. The weight of the Stability Shaft is a “beefy” 125 grams while measuring 37″ and features an ultra-stiff flex shaft profile. What does all of this mean? Stability.
I am excited to share with my readers that I will be testing and reviewing this shaft in the near future. I’ve decided to put the shaft to the test by using the heaviest headed mallet that I’ve used to date. Weighing in at a generous 620 grams the MOI MAXX from Lateral Line Putters is my chosen subject. It’s a putter that’s won its way into my bag and gained my trust. So stay tuned as the shaft arrives and the testing commences.
For more details on the new Stability Shaft from Breakthrough Golf Technology please see the press release below. Thanks to Mary Beth Lacy of golf marketing firm Mary Beth Lacy Inc for providing the release.
Dallas, TX – For 50+ years, the putter shaft has not changed; historically it has been a simple steel pipe. Yet head designs for putters have evolved and gotten dramatically heavier. This has resulted in shafts that are not stable or strong enough to keep these heavier, advanced putter heads from oscillating, twisting and turning. In fact, the strongest part of the putter shaft is under the hands, where it does the least good; the weakest part is near the club head. Why would any golfer trust their putter to an inadequate steel shaft if they had a better option? After all, golfers use their putter almost twice as much as any other club.
Photo Credit: beakthrough Golf Technology
Introducing the Stability Shaft from Breakthrough Golf Technology. Breakthrough Golf uses scientifically advanced multi-material design with geometries never before used in a putter shafts. The Stability shaft has a unique look and a more solid feel than a traditional steel putter shaft.
CEO, Barney Adams states, “When I first learned about the product I knew that it could be significant. It’s a step forward in golf equipment technology. What has been rewarding for me is that the Stability Shaft works better for amateurs. Pros are great putters and while the shaft does help them, it’s the inconsistency of the amateur that it corrects most”.
Photo Credit: Breakthrough Golf Technology
There are four parts of the Stability shaft that work in concert to greatly improve putting performance. BGT calls this ‘Advanced Materials Integration’™:The performance of the shaft was exhaustively tested with hundreds of putters using state-of-the-art high-speed cameras, robots, SAM Putt Lab, Quintic Ball Roll software and Trackman4. The result was to re-invent the putter shaft from the ground up.
Eight layers of high modulus carbon fiber specifically layered, wrapped and widened, with a no-taper design to greatly reduce torque.
Through ‘Finite Element Analysis’ a lightweight 22g aluminum insert was developed and precisely located to reinforce flexural rigidity.
A 7075-aluminum connector that helps to stiffen and reinforce. This versatility allows attachment to virtually any tip diameter of any putter, regardless of the bend profile.
The stainless-steel tips have extremely consistent wall thicknesses for superior strength and are coated with a smoke PVD finish to add protection from corrosion and rusting.
Designed to improve any golfer’s game. The Stability Shaft delivers the face more squarely at impact for improved accuracy, solid feel and has a lower launch for a predictable roll, resulting in better distance control.
You’ll get a higher ‘Smash Factor’, hit the clubface more consistently and ultimately make more putts. It’s a perfect synergy of technology and materials to improve putting performance.
The Stability Shaft has a MAP price of $199.99 and is available from golf retailers in the US and Canada.
About Breakthrough Golf Technology
In a suburb of Dallas Texas, lies a new golf shaft company born in 2014 but with 100 years of experience. The state of the art facility utilizes the latest technology to develop and bring to market the finest, most precise shafts available.
Founder Barney Adams, who has always had the unique ability to see what is truly missing in Golf equipment decided to focus on the putter shafts since there had been no significant innovation for decades.
A team of award winning engineers was assembled and no shaft company on the planet delivers innovation in golf shafts like Breakthrough Golf Technology.
One of the booths that I visited very late at this years PGA Merchandise Show was that of Dynamic Brands. The conglomerate that brings the likes of Bag Boy, De Vant, Burton, IGotcha and Datrek under one umbrella.
While at their booth several products caught my eye however none caught my eye more than the Datrek Go Lite Hybrid Golf Bag. This golf bag caught my eye for a few reasons. First there were the colours that drew me to the bag display. Once seeing them I noticed right away that the Go Lite Hybrid golf bag had 14 slots with full length dividers and then there was the weight when I picked it up. It certainly lives up to its billing as being lightweight. In fact, the golf bag weighs a mere 5.2 lbs when empty. Impressive for a stand bag with the full length dividers.
Photo Credit: Datrek
Recently, Julie Parham who is the Marketing Manager for Dynamic Brands shared a press release with me announcing an award that Datrek had won recently. The Datrek Go Lite Hybrid Stand Bag won an award as presented by Golf Digest. Golf Digest gave the “Editor’s Choice Award” for “Best Hybrid Golf Bag”. I would love the opportunity if Datrek gave me an opportunity to test one of these bags to allow me to form my own opinion. Please see the press release below.
***Generally, I refrain from posting accolades handed to company’s by other publications and websites.
Richmond, VA – Datrek® Golf, a leader in modern golf gear designed to enhance players’ on-course experience, has earned a 2018 Golf Digest Editors’ Choice Award in the category of “Best Hybrid Golf Bag”. The full story is available on-line here.
“We are honored Golf Digest chose the Go Lite Hybrid Stand Bag,” said Craig Ramsbottom, President of Dynamic Brands, Datrek® Golf’s parent company. “The Go Lite Hybrid Stand Bag is the third generation of the popular Go Lite; now labeled a hybrid as it combines the portability of a stand bag with the functionality of a cart bag.” This is the second award the Go Lite has received since it was first introduced in 2015.
The selection, through which the magazine’s editors identify its list of “The Best Things in Golf”, with an emphasis on lifestyle properties, products and services. The program receives similar editorial treatment as the annual Hot List, which has become the game’s authoritative review for golf equipment. Best Golf Bags has six categories: Cart, Carry, Lightweight/Ultra Lightweight, Hybrid, Stand less/Sunday and Waterproof, with Datrek’s Go Lite Hybrid awarded one of the coveted Best Hybrid Bags.
The Go Lite Hybrid has a streamlined new design for 2018, built for carrying, riding or walking with a push cart. The 14-way organizer top with full-length Individual Divider System (IDS) and easy-grip handle are designed for on-course convenience. Double shoulder straps and padded hip protection make the bag comfortable to carry. Six total pockets include an oversized, insulated cooler pocket and full-size garment pocket. The Go Lite Hybrid this year now includes new TOP-LOK™ Technology, a patented bag-to-cart attachment system designed to work with Bag Boy® push carts. Available in 10 colorways and sells for $149.95 at pro shops and retailers nationwide.
