Callaway® Apparel Launches the Tour Authentic Collection – Heritage in the Making

Callaway® Apparel Launches the

Tour Authentic Collection – Heritage in the Making

 

(Miami, FL, April 26, 2018) — Callaway® Apparel, licensed by global fashion leader Perry Ellis International, announces the launch of the Tour Authentic Collection – a timeless collection designed for the elite player seeking the best in form and function.
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Talor Gooch, PGA Tour professional
“We are excited to bring the exclusive Tour Authentic collection to market,” stated Gregg Hemphill, Senior Director Global Soft Goods and Licensing at Callaway Golf. “Tour Authentic’s upscale men’s golf apparel is appealing to all customers, whether or not they enjoy the game of golf, thanks to active styles that go far beyond the fairway. Callaway® Apparel pledges innovation, quality, and performance, which have always been our core attributes.”

The Tour Authentic Collection was conceived by leaders in technical apparel and specifically designed for golfers. An exclusive and concise collection of ultra-premium garments, Tour Authentic represents the best craftsmanship, materials, and technological innovation in the industry. Tour Authentic is an opportunity to be part of something special, where less is subtly more.

“We invested two years in product development researching the latest in fabric technologies and fabrication processes,” stated Lupe Benitez, Vice President of Design at Perry Ellis International. “This unique perspective enabled us to create an unparalleled luxury golf apparel collection that represents the perfect fusion of function and fashion”.

Highlights of the Spring 2018 Tour Authentic Collection include:

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Tour Authentic Polos:  Created with the world’s most luxurious fabrics including Merino wool, 100% mercerized cotton and luxurious Japanese technical yarns, the Tour Authentic polos are available in a variety of fashionable designs and patterns for the elite player seeking the best in form and function. Infused with quality, style and artisanal craftsmanship that translates into confidence on and off the course:

 

  • Underarm pieced gusset allows for maximum range of motion, smooth set-on laser cut plackets, with ultrasonic hems, feature three powder-coated alloy buttons
  • Interlined self-collar creates a structured feel
  • Moisture management works to keep you cool and dry by wicking away sweat, while UPF protects you from the sun’s damaging UV rays during a long day on the course
  • Revolutionary sweat hiding technology helps inhibit sweat marks from showing on the outside of the polo

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Tour Authentic 100% Cashmere Sweater:  A captain’s pick on and off the golf course, the Tour Authentic Cashmere V-neck sweater will elevate your play and style. Designed to look good on the links or walking along city streets, the cashmere sweater pairs perfectly with the Tour Authentic polo to create an elegant, sporty style.

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  • 100% Long Staple Mongolian Cashmere. 15.5 micron, double ply represents the best grade in cashmere quality
  • Long pile double thread allows the sweater to resist odors and maintain temperature control by insulating during cold weather and cooling during warm weather
  • UPF protects the skin from damaging UV rays during a long day on the course
  • Crafted with a ribbing around the bottom hem, sleeve cuffs, and V-neck, this lightweight, luxurious and soft golf sweater is the perfect layering piece on and off the course
  • Four fashion-forward colors create the ideal look for both on and off the course
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Tour Authentic Shorts and Trousers: Fusing artistic craftsmanship, luxurious materials, and technical innovation, the Tour Authentic shorts and trousers have superior details and performance features.

  • Schoeller’s exclusive 3XDRY technology creates a water repellent fabric that causes liquids to bead up and drip away
  • Moisture management technology wicks away moisture and perspiration away from the skin, allowing air to circulate throughout the lightweight fabric
  • Inside gripper active flex waistband with belt loops provides all-around stretch for maximum range of motion, flexibility, comfort, and expansion for optimal feel and comfort
  • Cotton/Nylon/Elastane blend provides a lightweight finish, optimal, easy care, and reduction of heat buildup
  • An innovative slide snap fastening system takes place of the button closure, allowing for ease of open and close
  • Hidden back zippered pocket allows for easy storage of small personal items

 

Callaway® Apparel brand ambassador Talor Gooch will be donning the Tour Authentic collection during the 2018 PGA TOUR® season. Tour Authentic is available at www.callawayapparel.com/tour-authentic/, select retailers and leading golf and country clubs around the world including Medinah Country Club, Whistling Straits, Blackwolf Run, and The Broadmoor.

  

About Callaway Apparel

Callaway® Apparel is the ultimate combination of golf authenticity and classic style. Always innovative, always an outperformer. Because apparel that offers quality, performance, functionality, and fit is as important to both men and women golfers as the equipment they use. Callaway apparel is designed for those who love the game of golf. It represents where the game has been, and where the game is going. Additional information on Callaway is available at www.callawayapparel.com.

 

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line of high-quality men’s and women’s apparel, accessories, and fragrances. The Company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses, and men’s and women’s swimwear is available through all major levels of retail distribution. The Company, through its wholly-owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen®, and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel, and Guy Harvey® for performance fishing and resort wear.  Additional information on the Company is available at www.pery.com.

 

Until The Next Tee!!

Wie’s Set-up Sings In Singapore

One of the things that I fully intend to do moving forward is to highlight the LPGA Tour a lot more. I feel that the LPGA Tour simply doesn’t get the credit that it fully and rightfully deserves. So how do I start such a commitment? How about this weeks tournament in Singapore.

The HSBC Women’s World Championship was held at the Sentosa Golf Club – Tanjong Course which measures at an estimated 6,800 yards. The golf course was designed by renowned architect Alister MacKenzie and is ranked 79th in the World’s Top 100 Golf Courses. The week saw an event that was absolutely star-studded. Some of these names included the likes of Major Champions Cristie Kerr, Lexi Thompson, Lydia Ko and Inbee Park just to name a few.

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As the weekend progressed it was Nelly Korda (sister of the winner the week before Jessica Korda) who was in the lead. As the final day of the tournament arrived the leaderboard was just saturated and at one point there were no less than ten players who could have won the event. Among them was Canadian Brooke Henderson who finished T-2 with American Danielle Kang. However, it would be a name that we haven’t seen in the “Winner’s Circle” for some time who would emerge victorious in the end.

Michelle Wie… remember her? I’ve always admired Michelle Wie and her game. In a way this week was like the clock got turned back just a little bit. Speaking of turning the clock back what most people may not realize is that Wie held the 54-hole lead at the same event in 2017 just to see her falter on Sunday. However, in 2018 it would be a much different scenario. After firing a 73 during the second round Wie found herself well back in the field. By the time the third round finished Wie had found herself right behind Kang and Henderson as she fired a 66. Talk about grinding it out and having a short memory about a not-so great round the day before. When the dust settled Wie would post a 65 and a total of 271 (-17) to claim the victory. Wie’s first since 2014.

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Photo Credit: cmp.callawaygolf.com

The final round was exactly what the LPGA Tour and similar women’s professional golf tours worldwide needed (Ladies European Tour, LPGA Symetra Tour). A crammed leaderboard on the final day packed with plenty of star power. Moreover, when you see a champion win in the fashion of how Wie won the title it just further bolsters the excitement and drama. From around 40 feet away and off of the green Wie sunk a putt to win the tournament. Talk about winning in style! When looking at the event from a golf standpoint Sunday from Singapore was one of the most exciting finishes I’ve watched… ever!

But there is more to take from Wie’s victory. Actually, there are a few things but I want to focus on the most notable thing. I want to point out that if you want to play good golf… use what works best for you and your game. Who remembers when it was suddenly decided that using a 7-wood (if you’re a male golfer) was only for old men? I remember it vividly when I succumbed to that mindset and I was never really the same. I used to love my 7-wood. So how about an 11-wood? Through talking with Callaway Golf SVP of Marketing Harry Arnett and Anthony Taranto (the man is a wedge master) I found out what Michelle Wie has in her bag. Talk about a unique set-up.

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Photo Credit: Marie France Asia

  • Callaway Golf Rogue Driver
  • Callaway Golf Epic 3 wood
  • Callaway Golf Rogue 5 wood
  • Callaway Golf Epic 5 hybrid
  • Callaway Golf Rogue 11 wood
  • Callaway Golf X Forged & Rogue irons (combo set)
  • Callaway Golf MD4 Black 52* 56* 60* (Bent to 50* 55* 60*)
  • Odyssey Golf Putter (basically a wider 2W)
  • Callaway Golf Chrome Soft X ball

 

Aerotech Golf Introduces New TiFiber Driver Shafts

For those golfers out there that aren’t too familiar with the Aerotech name they are one of the leading golf shaft company’s in the golf industry. Their beginnings date back to 1994 when they were originally suppliers for a variety of company’s like Cleveland Golf and Lynx Golf.

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Photo credit: Aerotech Golf

Much time has passed since then and they were the company that brought golfer the Steelfiber iron shaft. Steelfiber is a shaft that has a steel fiber outer layer while the inner section is composed of graphite. As it stands now the Steelfiber shaft is offered as an option by most of the major golf manufacturers today. Brands like Callaway Golf, Srixon Golf, Titleist and many more. The Steelfiber is the number one graphite shaft on Tour.

At the upcoming PGA Merchandise Show Aerotech will be on hand. At that time, and the brand will be releasing their new TiFiber shaft. The new TiFiber shaft will come in two models. The Tour 60 and Tour 70.  Please see the full press release below.

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Photo Credit: Aerotech Golf

BELLINGHAM, Wash. — Aerotech Golf, maker of the No. 1 graphite iron shaft in the world, is proud to introduce its all-new TiFiber Driver Shafts. The revolutionary TiFiber shafts feature a high-modulus graphite core with a full surface layer of Titanium Fiber — the only shaft of its kind in the world — that optimizes launch angles and spin rates for increased distance and pinpoint accuracy.

“We’re very excited to unveil the new TiFiber driver shafts at this year’s PGA Show,” says Chris Hilleary, president of Aerotech Golf. “Just as our SteelFiber technology revolutionized graphite iron shafts, the high strength, unprecedented stability and lightweight properties of titanium will forever change driver shafts.”

Hilleary explains TiFiber shafts combine a high-modulus graphite core with 47 miles of micro-thin titanium fiber lacing the entire shaft surface. The high-strength titanium fiber creates unprecedented stability, while at the same time, the titanium’s lightweight properties allow weight to be redistributed to optimize tip stiffness. TiFiber shafts are also a perfect match for modern oversized titanium/composite driver heads.

The TiFiber shafts are currently available in two models — the TiFiber Tour 70 and Pro 60. TiFiber Tour 70 shafts feature a ‘Tour Stiff’ tip section to optimize flight by reducing spin and lowering trajectory. The TiFiber Pro 60 has a slightly softer tip section and benefits players who need a bit more launch and spin, yet who still want the added stability of titanium. The Tour 70 is available in F5 (Stiff) and F6 (X-Stiff) flex options, and the TiFiber Pro 60 is available in F4 (Regular) and F5 (Stiff) flexes.

“TiFiber shafts are designed for players to attain the highest level of performance and optimize launch angles and spin rates for increased distance and pinpoint accuracy,” adds Hilleary. “The ultra-premium TiFiber is a real game-changer.”

Last season, Aerotech Golf’s SteelFiber shafts delivered 20 wins on pro tours around the world as well as won the coveted CME Race for the Globe Trophy and 2016 Money Title on the LPGA Tour. Players with SteelFiber shafts routinely rank high on the PGA Money List, Official World Golf Rankings and the FedEx Cup Season Points. In 2013, for example, SteelFiber players ranked No. 2 and No. 3 in the FedEx Cup Season Points and ended overall as No. 3 and No. 5 on the PGA Money List. SteelFiber shafts won the highly prized FedEx Cup in 2012.

Aerotech Golf shafts are available as custom options with many nationally celebrated golf club manufacturers such as PXG, Callaway, Titleist, TaylorMade, Ping, Cobra, Bridgestone Golf, Wilson, Cleveland Golf, Miura, Srixon, KZG and Nakashima Golf. Aerotech Golf shafts are also available through professional golf clubfitters around the world. Aerotech Golf is a proud supporter of the Association of Golf Clubfitting Professionals (AGCP) and the International Clubmakers Guild (ICG).

Until The Next Tee!!