Special thanks goes out to Vanessa Price from Read The Greens Golf Media for sharing this press release.

CHASE 54. One of the classiest lines of golf apparel that I’ve ever worn. Comfort and design that is second to absolutely nobody. Their fabrics and design is often innovative. Look no further than the brands DryFuze or GloFuze Technology as examples of this.

I’ve had the pleasure of getting to know the folks at CHASE 54 over the last several years. Whether it’s their outstanding and very creative designer Lulu Faddis or their Marketing Coordinator Keeley Pemberton I’ve always told them that the brand feels like a family.

Family. This is something that doesn’t fall on deaf ears when it comes to St. Jude Children’s Research Hospital. Whose entire staff of nurses, physicians, research teams and support staff do everything possible to help their young patients and families. Treatments invented at the amazing facility have seen childhood cancer survivor rates go from 20% to more than 80%.

In the month of October CHASE 54 and golf subscription service Short Par 4 are teaming up to release a Special Edition Box for the month of October to raise funds for St. Jude Children’s Research Hospital.

For more details please see the press release below.


SARASOTA, FL – October 18, 2018 – Short Par 4, a golf inspired box subscription service that ships hand curated, top quality, branded golf apparel, footwear and accessories directly to golfers, has joined forces with CHASE 54. The companies together have produced a CHASE 54 / Short Par 4 October Special Edition Box to raise money for the St. Jude Children’s Research Hospital®.


According to Short Par 4 CEO Bobby DiMeo, “To raise money and awareness for St. Jude Children’s Research Hospital®, we’ve teamed up with CHASE 54 to include some special items in our October boxes. Together, we’re donating $10,000 to help children and families going through life threatening diseases. Please see the link if you would like to help support this great cause.”


-St Jude:


-Chase 54:


This limited and exclusive CHASE 54 / Short Par 4 Special Edition Box for October will include a CHASE 54 rugby striped polo shirt in heather. This widely popular polo features a moisture-wicking Dryfuze® technology, stretch material for mobility and reinforced seams with topstitching. Also, included is a CHASE 54 pant that again features Dryfuze® technology which transports moisture from the skin to the exterior of the fabric, four-way stretch textured fabric with deep pockets


About CHASE 54 / Go beyond Golf:

At CHASE 54, the company has always been about the pursuit of perfection. That is why they are teaming up with St. Jude Children’s Research Hospital®. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20% to more than 80%. St. Jude won’t stop until no child dies from cancer.Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.


CHASE 54 is teaming up with St. Jude Children’s Research Hospital® to support their lifesaving mission: Finding cures. Saving children®.

Join them and donate today.


For more information, please visit this link:



Short Par 4 is a personal stylist for the golf inspired life that delivers brand name golf apparel, accessories and gear directly to its member’s doorstep – each for up to 60% off retail prices.


The vision of the company is to provide golf enthusiasts with the highest quality products at member’s only pricing delivered directly to their doorsteps – keeping their style tight and allowing them to spend more time on the course, not in their closet. As the premier styling service for the golf community, Short Par 4 boasts one of the fastest growing memberships of any subscription box on the web.


Every month, Short Par 4 delivers exclusive brand name golf apparel and products that promise to make their member’s look handsome both on and off the course. Whether on a date, on the tee box or at the office, Short Par 4’s Style Caddies have their members covered!


With a membership for all budget sizes, every box includes top rated and premium golf brands like Under Armour, Nike, Puma and Callaway and burgeoning brands like Travis Mathew, Linksoul, Greyson and more. Each delivery is hand curated according to season and the golfer’s unique style profile that they fill out on the website.


Short Par 4 is a dynamic, fast growing, company that will be adding a new level of membership with some of golf’s leading PGA Professionals in the upcoming months. This new box experience will consist of exclusive PGA tour golf apparel, footwear and accessories.


Short Par 4 has been thriving since 2014 and has shipped over 500,000 boxes and counting! The company is located in Sarasota, Florida.


For more information, please visit


Keep up-to-date with all of the Short Par 4 news on social media:






Until The Next Tee!!

#fightandgrind #seeuonthenexttee

Callaway® Apparel Launches Fall 2018 Collections

The fall season is here. While the leaves are falling off of the trees and everything is starting to slowly fall into dormancy it doesn’t mean an end to bright colors. After all, before the leaves fall from the branches that line the fairways they show off bright oranges, yellows and reds. But they aren’t the only thing bright this autumn.

Callaway Golf Apparel recently launched its Fall 2018 Collection and the splashes of color are vivid. Color palettes consisting of bright blues (Hawaiian Ocean) and what they call “Bittersweet” highlight the collection. The orange in the “Bittersweet Collection” looks a lot like coral. The collection as one might expect features layering pieces as well to help keep you warm as fall golf turns into winter hibernation. A sad reality.

Please see the press release below for full details. Thank to Stuart Goldstein of RG Narrative Inc. for sharing.

(Miami, FL, August 27, 2018) — Callaway® Apparel announces the launch of the men’s and women’s Fall 2018 fashion collections. The Fall 2018 collections combine the perfect combination of heritage, flair, and function, fusing a traditional golf aesthetic with advanced performance technologies to make it easily adaptable to the elements.  “Versatility and comfort are important components to the overall design and we’ve incorporated stretch materials, performance details and finishes for a ‘must have’ cross-functional wardrobe,” said Lupe Benitez, Vice President of Product Design for Callaway Apparel.


Men’s Collection:  Featuring a multi-layering concept of base, all season, mid layers and outer layers, the Fall 2018 collection gives golfers the ability to seamlessly layer up or down in style, allowing them to easily conquer the various elements they may face in the Fall season. High performing garments that feature zonal engineering and branded technologies such as Outlast®, Thermore®, and Thermolite®, the Fall 2018 collection provides golfers with optimal temperature control and comfort. Complete with strategic seams and insets, ergonomic cuffs, and stretch panels, the Fall 18 collection marries classic designs with increased attention to modern day details.  Fashion-forward color palettes include:


Bittersweet: Based in navy and white, the intense bittersweet orange lends an eclectic accent with a hint of sports nostalgia.


Hawaiian Ocean: In this group, white and navy provide a strong background to highlight the bold pops of Hawaiian ocean.


Women’s Collection:  The elegant and sporty Fall 2018 women’s collection features cross-functional garments that can be worn from the course to the clubhouse.  Showcasing dazzling blue and burst of energy prints and solids, the women’s collection can be mixed and matched to create a myriad of classic looks.  Engineered for comfort, breathability and extended range of motion. Ventilated panels, lightweight fabrics and Swing-Tech™ Series fabrics “bring improvement to every movement.”


About Callaway Apparel     


At Callaway® Apparel, we celebrate golf’s rich heritage by creating products that honor its past while defining its future. Callaway® Apparel is the ultimate combination of golf authenticity, classic styling and technically advanced construction because apparel that offers quality, performance, and functionality is as important to golfers as the equipment they use.


Callaway® Apparel men’s and women’s golf apparel is licensed and developed by Perry Ellis International, Inc., a global leader in fashion apparel and is available at:, select retailers and leading golf and country clubs worldwide.


About Perry Ellis International


Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line of high-quality men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel and Guy Harvey® for performance fishing and resort wear.  Additional information on the company is available at



BIG MAX has been the #1 push cart brand in Europe for the past 15 years and has been steadily growing a loyal band of followers (or pushers) in the U.S. for the past four. In that time, the numbers of push carts seen on fairways across the country has increased hugely but now BIG MAX is reporting that the number of young golfers benefitting from the push revolution is beginning to match that of adult golfers.

“There are three clear advantages of using BIG MAX push carts and we’re seeing more young golfers benefitting from them than ever before,” comments Rick Oldach, CEO of BIG MAX USA. “Fatigue at the end of a round is reduced – there’s a reason you don’t see Pro’s carrying their own bags! Long-term stress on the body is reduced, and we’ve seen through several pieces of research that this is particularly important for young golfer’s developing bodies. And with BIG MAX you get the third benefit that when you are travelling to the course or on the team bus to a match, our Fold Flat technology keeps storage space to a minimum.”


Photo Credit: BIG MAX

The start of the push cart revolution in youth golf can be traced back to the 2014 NCAA Championship when the entire Stanford team, including eventual winner Cameron Wilson, turned out using push carts. It was clear that this team and their highly respected coach, Conrad Ray, saw a real performance advantage to pushing. This isn’t a new idea in Europe where virtually every one of the national junior teams push their equipment on a cart in competition.

This step change has been reflected in the growth of the BIG MAX college program and the brand’s partnership with the largest girls’ only golf tour in the United States, Peggy Kirk Bell Girls Golf Tour (PKBGT), as Oldach continues, “19 colleges have taken up our Big Max College Program including the University of Oregon, University of California and Iowa State University. They are seeing the benefits of their athletes using push carts and the benefit of BIG MAX in the storage and transportation of our unique Fold Flat carts. It has been particularly satisfying to be the official push cart of the PKBGT this year as they are encouraging their players to push from a very young age, something they will benefit from for the rest of their lives.”

That view is borne out in the research that informed American Junior Golf Association’s ruling that push carts are approved for use in all junior competitions. After researching the issue they found that carrying heavy golf bags on the back and shoulder can contribute to back injuries and fatigue especially among younger players. Doctors concluded that when regularly carrying heavily weighted bags, especially when the bag’s weight comprises more than 20 percent of the golfer’s body weight, the possibility of injury to the lower back, shoulders and neck is increased. In addition, during developmental years, reducing the stress on the back is important in promoting the development of a healthier spine.

Oldach concluded, “Not only does using a push cart help you at the end of a single round, it will help young golfers long after they progress into the adult ranks. We’d obviously like to see BIG MAX carts on every fairway, but while we know not every cart will be a BIG MAX, we’re delighted to see more golfers pushing carts all over the country and to see more young people than ever before pushing a cart and enjoying their round in comfort.”


Photo Credit: BIG MAX






BIG MAX has been Europe’s #1 push cart brand for over 15 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It’s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 golf bag and travel cover brand in Germany, a traditional marker for # 1 in in continental Europe.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee