RESHAPING THE WAY STABILITY IS CREATED IN TRADITIONAL PUTTER MODELS
CARLSBAD, Calif. (February 3, 2020) – TaylorMade Golf, the industry leader in technology and performance, today announced the company’s newest putter innovation in Truss. The uniquely shaped family of putters provides an answer for golfers seeking the performance of a high-MOI mallet in a more traditional shape.
IT LOOKS LIKE NOTHING ELSE BECAUSE IT PUTTS LIKE NOTHING ELSE
The distinctive look of Truss putters directly relates to the performance of the product. At address, the topline will look very familiar to golfers. However, the face-on view reveals a compelling hosel structure that’s the defining feature of the entire family.
The design creates multiple contact points on the topline and reduces the amount of unsupported mass, which is intended to improve the stability of the putter face at impact. While traditionally-shaped putters with a single contact point on the heel are susceptible to twisting at impact, Truss putters provide exceptional torsional stability and computer modeling shows Truss twisting less on off-centre strikes (as compared to our previous generation blade).
SHAPING A HIGH MOI PUTTER
TaylorMade collected data on 40,000 putts hit by golfers of various skill levels and tracked the most common area of the face where strikes occur. Results showed that more than half of the strikes occurred on the toe-side of centre, which causes deflection and can lead to offline putts. Armed with this information, TaylorMade engineers set out to create a twist-resistant putter that offered greater torsional stability while maintaining a traditional shape.
The Truss hosel design derives its stability and strength from a geometric shaping that’s widely used across various forms of architecture, from home building to bridges, to create foundational stability. Our engineers used the same design elements with our Truss putters, adding stronger horizontal support across the topline.
Having dual contact points on the topline provides greater integrity on strikes across the face, delivering the performance of a high-MOI putter with the look of a blade or traditional mallet.
WHO IT’S BUILT FOR
A paradigm shift occurred when TaylorMade introduced the Spider franchise more than a decade ago. Today, approximately 60% of players on the PGA Tour use mallet putters – whereas traditional blades were the majority before that time. As TaylorMade continued to refine and develop the Spider family, countless golfers expressed interest in the performance benefits of a high-MOI mallet but still preferred traditional shaping.
The perfect example is Dustin Johnson, who has enjoyed great success with both Spider and blade-type putters. While his results with the Spider speak for themselves, he also appreciates the clean look and enhanced feel a blade offers.
Four Different Shape Options
Truss will be offered in four distinct models: TB1, TB2, TM1 and TM2. TB1 is a heel-shafted blade design that most closely resembles a traditional blade putter. An additional 8g of weight was added to the toe to counterbalance the Truss hosel. TB2 is a centre-shafted blade with the hosel stretching across the centre of the face to increase stability. TM1 is a heel-shafted mallet that combines the Truss hosel with a classic mallet shape. TM2 is a centre-shafted mallet with minimal offset and the hosel stretching across the entire topline. It is the most stable putter in the Truss family.
SPECIFICATIONS, PRICING & AVAILABILITY
Truss will be at retail beginning February 14 with an MSRP of $399.99 CAD. Available lengths include 33”, 34” and 35”. Each model has a nickel cobalt finish and features the Tour-proven Cobalt Blue Pure Roll™ insert. They come equipped with the KBS Stepless Stability Shaft and Lamkin Sink Fit Skinny grip.
If you’re looking for the Project (a) and the Project (s) golf balls from TaylorMade Golf you might have a hard time locating them after they’ve been sold out. The reason being, they’ve been replaced by the all-new Tour Response and Soft Response golf balls in 2020.
The new Tour Response and Soft Response golf balls are a mid-ranged golf ball designed to bring Tour-level golf ball performance at a mid-range price point. I first learned about these golf balls back on October 30th while attending a golf industry show in Kitchener, Ontario. There I talked to Sr. Marketing Manager Nick Obritsch about the new golf balls. However, due to the embargo placed on them, I could not share information prior to now
The Tour Response offers golfers a golf ball with a 100% Cast Urethane Cover and a golf ball with a compression rating of 40. The Tour Response is offered in white and yellow. Whereas the Soft Response golf ball is a 35 compression golf ball featuring a Soft Ionomer cover. Colour options are white, yellow and matte red for the Soft Response.
I tested the last iteration of the Project (a) and Project (s) in 2018. If the Soft Response is anything like the Project (s) that might be the “sleeper” golf ball of 2020. I hope to put these golf balls through their paces.
The Tour Response and Soft Response golf balls retail for $44.99 CAD and $29.99 CAD respectively. For more information, please check out the press release shared below by Nick Orbritsch.
Until The Next Tee!!
Bringing Effortless Compression, Tour Technology & Dominant Distance to Golfers at Every Level for an Affordable Price
CARLSBAD, Calif. (February 3, 2020) – TaylorMade Golf, an industry leader in innovation and technology, gathered insights from thousands of assorted golfers about the performance features they need from a golf ball. The clear No. 1 answer to the company’s question: “I want a golf ball that’s designed for me.”
Golfers asked for it, and we responded. Introducing the new Tour Response and Soft Response golf balls from TaylorMade.Highlighted by a 100% cast urethane cover, Tour Response delivers effortless compression and Tour-quality performance at an affordable price. Engineered for effortless compression and dominant distance, Soft Response utilizes a breakthrough Extended Flight Dimple Pattern along with an ultra-soft ZnO Flex Core™ designed to increase speed.
Urethane is simply the best performing cover material you can use on a golf ball. That’s why it’s found on 100% of the balls used on the PGA Tour. It’s that good. We’re bringing that same innovation to our Tour Response line – essentially making a softer version of our TP5/TP5x that utilizes multiple Tour technologies. Soft Response is a multi-layer golf ball designed for even softer feel, and with our new Extended Flight Dimple Pattern the player can obtain explosive distance.
TOUR RESPONSE EFFORTLESS COMPRESSION WITH TOUR TECHNOLOGY
For as long as there have been urethane golf balls, Tour players have used them. It’s the industry standard for premium performance in golf balls, and Tour Response brings that same standard to all golfers at an affordable price while maintaining the same technology found in TP5/TP5x.
A softer 100% cast urethane cover allows grooves to better grip the ball for increased wedge spin – potentially creating thousands more RPMs of spin for the average golfer compared to ionomer products. A crosslinking chemical reaction forms the urethane material and creates an irreversible link for improved shear resistance and greater durability.
The use of cast urethane puts Tour Response a step above other balls in this category and at this price point, as it’s the only non-Tour ball to offer this premium cover from a major manufacturer. It’s a blend of Tour-quality materials with performance specifically engineered to benefit all golfers.
Utilizing the same technology that powers the hottest Tour ball in golf (TP5/TP5x), Tour Response relies on Speedmantle™ with HFMq to produce fast ball speeds. The firmer second layer surrounds the soft inner core and delivers an explosive transfer of energy.
In this class where performance meets value, why would anyone play an ionomer ball when cast urethane is available? Every manufacturer agrees that it makes a better ball
TaylorMade utilizes a specialized Extended Flight Dimple Pattern to protect distance in a softer golf ball. The shallow u-shaped dimples promote decreased drag and increased lift, ultimately allowing the ball to stay in the air longer at lower spin rates. This design is meant to appeal to players with average swing speeds, who often struggle to keep the ball airborne. For this reason, many club fitters match slower swing speed players with drivers that increase spin rates and allow the ball to stay in the air longer. However, with this revolutionary dimple design TaylorMade aims to improve distance for these players through intelligent golf ball design.
A soft ionomer cover adds to the feel of Soft Response, but also achieves improved scuff resistance, shear resistance and overall durability. With an ultra-low compression ZnO Flex Core™ (a compression of 35), Soft Response is engineered to meet the needs of golfers seeking an extremely soft feel without diminishing distance.
PRICE & AVAILABILITY
Tour Response $44.99 CAD and Soft Response $29.99 CAD will be available at retail on 2/28/2020. Tour Response will be offered in white and yellow, while Soft Response will be available in white, yellow and matte red. Go to TaylorMadeGolf.ca for more information on our Tour Response and Soft Response golf balls.
Both Tour Response and Soft Response are engineered to efficiently transfer energy and rebound at impact. The Tour Response core has an ultra-low compression of 40, while Soft Response is even lower at 35. The 3-piece construction further allows for soft feel while maintaining impressive distance.
ADVANCED VISUAL TECHNOLOGY BRINGS ENHANCED VISIBILITY AND ALIGNMENT TO TAYLORMADE’S PREMIUM BALL LINE
CARLSBAD, Calif. (January 29, 2020) – TaylorMade Golf Company, an industry leader in innovation and technology, introduces the second generation of the high-visibility line of pix™ golf balls. For the first time, pix™ will be available in both the TP5 and TP5x models with a revolutionary visual technology developed in conjunction with Rickie Fowler.
CO-DEVELOPED BY RICKIE FOWLER
Fowler has long been recognized as one of the best putters on the PGA Tour and his insights proved invaluable in the creation of pix. Over the course of a year, TaylorMade teamed with him to develop a golf ball that reflects his swagger and meets the performance demands of competing at the highest level.
“The pix graphics give you a precise focal point to work with. When we started developing the new design, one of my first comments was if we didn’t have the full TaylorMade logo in two places, we would have space to create a path that works for alignment and feedback.”
Like many golfers, Fowler prefers to draw a line on his golf ball to help him align putts on the green. The previous generation of pix and all other high-visibility products made that virtually impossible. Inspired by Fowler’s insights, TaylorMade uniquely positioned a single TaylorMade logo and aligned it perfectly with that TP5/TP5x stamp to form a natural pathway through the centre of the ball. Twelve (12) strategically placed multi-colour graphics frame the single TaylorMade logo and TP5/TP5x stamp to form the company’s new ClearPath Alignment™ – the marquee feature of the new pix.
ClearPath not only helps with alignment, but it provides immediate feedback on the quality of the roll. On a well-struck putt where the ball is rolling end-over-end, the golfer can see a clearing in the middle of ball which provides two key pieces of information:
You’ve started the ball on your intended line
You’ve hit a quality putt
We learned a lot in the development of the first generation of pix, but through our partnership with Rickie Fowler we’ve learned even more. His vital feedback led directly to the development of the ClearPath™ Alignment System. It’s not just about unique cool designs that are easier to see, it’s now validated at the top of the pyramid with a performance benefit like nothing else out there. It’s the ideal combination of style and function.
In 2019, TaylorMade enhanced their flagship line of Tour balls and improved speed without impacting other areas of performance. The Speed-Layer System is comprised of four increasingly stiff layers, featuring a material called HFM. HFM is the fastest material TaylorMade has ever used and is essentially a tightly wound spring and when compressed generates more rebound energy for more ball speed.
The Tri-Fast Core consists of an extra-large, low-compression inner core (16 compression in TP5 & 25 compression in TP5x) and a progressively stiffer outer core and mantle. The combination of these three layers work in conjunction to create lower drag and increased carry – the primary reason TP5 and TP5x have become the hottest Tour balls in golf.
The Dual-Spin Cover boasts an ultra-soft cast urethane cover and a 30% more rigid inner cover. This system creates a condition that is ideal for greenside control, as the rigid inner cover forces the soft urethane cover into wedge grooves for maximum spin generation.
PRICING & AVAILABILITY
The TP5 and TP5x pix will be available at retail on 2/28/2020 at an MSRP of $59.99 CAD per dozen. To learn more about TP5 and TP5x pix golf balls, visit TaylorMadeGolf.ca.
BUILDING ON THE REVOLUTIONARY PERFORMANCE OF SPEED BRIDGE TECHNOLOGY TO DELIVER IMPROVED FEEL, SOUND AND EXPLOSIVE DISTANCE
CARLSBAD, Calif. (January 10, 2020) – TaylorMade Golf, the industry leader in innovation and technology, today announced the all-new SIM Max and SIM Max OS irons. Featuring the company’s revolutionary Speed Bridge™ technology and the all-new ECHO® Damping System, SIM Max and SIM Max OS delivers explosive distance, enhanced sound, and forged-like feel to the distance iron category.
SPEED BRIDGE COMBINES WITH THRU-SLOT SPEED POCKET – DISTANCE, PERFORMANCE AND FORGED-LIKE FEEL
After playing a pivotal role in the industry-leading performance found in M5 & M6 irons, Speed Bridge technology again takes centre stage in 2020. TaylorMade has built upon this revolutionary technology to deliver more refined performance with SIM Max and SIM Max OS irons.
Speed Bridge is a mass efficient beam that spans across the cavity back of the iron, connecting the back bar to the topline. This intelligent shaping allows for improved stability in the upper face and supports the topline, preventing unwanted vibrations that create the harsh feel associated with traditional distance irons. The increased rigidity in the topline and upper perimeter of the face delivers an improved sound and feel while working in conjunction with a flexible Thru-Slot Speed Pocket™ engineered for increased ball speed and distance.
Thanks to the face stability offered by Speed Bridge, TaylorMade engineers were able to
incorporate a Thru-Slot Speed Pocket in SIM Max and SIM Max OS. The slot stretches from heel to toe and completely disconnects the leading edge from the sole of the iron, which in essence creates a free-floating face. The collaborative technologies allow the face to hinge upon the topline for enhanced flexibility, more ball speed and greater forgiveness on shots struck below centre.
Through further analysis, TaylorMade engineers were able to redesign the face and optimize the relationship between the stiffness in the Speed Bridge and the flexibility in the face. The result is a thinner and faster face with a larger sweet spot as compared to the company’s previous model.*
ECHO® DAMPING SYSTEM – HEIGHTENED FEEL, EFFICIENT DISTANCE
If you lift the hood on SIM Max and SIM Max OS, you’ll find the all-new ECHO Damping System – the key to providing better feel without sacrificing performance. This uniquely shaped damper design stretches across the entire face (from heel to toe) using multiple contact points for accelerated vibration damping. This high-performance damper design is driven by Vibration Damping Channels that wrap around the entire structure for effortless compression. These channels allow the damper to efficiently compress at impact, giving the material a place to disperse without inhibiting movement in the face.
The ECHO Damping System and Speed Bridge work in unison to deliver forged-like feel. In company testing, SIM MAX and Max OS consistently produced impact frequencies (the sound at impact that players interpret as feel) in line with those of forged-construction irons. Collectively, these technologies reduce unwanted vibrations at impact and allow the golfer to get feedback on the strike – a performance characteristic commonly reserved for forged irons.
PROGRESSIVE INVERTED CONE TECHNOLOGY – EACH INDIVIDUAL IRON OPTIMIZED FOR ACCURACY
TaylorMade’s proven Inverted Cone Technology (ICT) is now uniquely positioned in each SIM Max and SIM Max OS iron to both increase the sweet spot and minimize the effects of common mis-hits. ICT is positioned in the centre of the face on mid irons to deliver performance exactly where golfers need it the most.
TaylorMade’s vast archive of club data shows that longer irons struck towards the toe have a greater tendency to miss to the right. With this in mind, engineers progressively positioned ICT towards the toe in both SIM Max and SIM Max OS to generate a draw bias in the longer irons to minimize the common miss to the right. It’s positioned the farthest toward the toe in the 4-iron.
SIM MAX – OUR BEST FEELING DISTANCE IRON, POWERED BY SPEED BRIDGE
Designed for the golfer seeking all-around performance in a distance iron, SIM Max is built to deliver fast ball speeds, high launch, and forgiveness. It all starts with Speed Bridge – the marquee design element that produces enhanced feel and works in conjunction with the Thru-Slot Speed Pocket to provide incredible distance and forgiveness. The all-new ECHO Damping System contributes to the forge-like feel of the irons, while an ultra-thin 1.5mm face (even thinner than the M5 & M6 irons) delivers increased flexibility across the entire face. A lightweight fluted hosel with a 360 undercut shifts mass from high in the club to the bottom of the sole for a super low CG. These features combine to make SIM Max TaylorMade’s core distance iron.
SIM MAX – SPECIFICATIONS, PRICING & AVAILABILITY
Available for preorder on January 10 and at retail beginning February 7, the SIM Max irons ($1,049.99 steel/$1,1149.99 graphite CAD) will be offered in 5-PW/AW (7 pc. set with 4 iron, SW and LW also available) and come equipped with KBS Max 85 steel shafts (S, R) or Fujikura’s Ventus Blue graphite shafts (7S, 6R & 5A). For women, the SIM Max irons will come equipped with the Aldila NV Ladies shaft.
SIM MAX OS – MAX DISTANCE WITH ENHANCED FEEL
SIM Max OS is equipped with all the same technology that powers SIM Max but bundled into an oversized package with a taller face to increase stability and a wider sole for forgiving turf interaction. The chamfered sole design allows engineers to drive CG low and deep to promote easier launch and significant ball speed. Stronger lofts protect the trajectory and produce a penetrating ball flight that makes SIM Max OS the longest iron in the current TaylorMade lineup.**
SIM MAX OS – SPECIFICATIONS, PRICING & AVAILABILITY
Available for preorder on January 10 and at retail beginning February 7, the SIM Max OS irons ($1,049.99 steel/$1,149.99 graphite CAD) will be offered in 5-PW/AW (7 pc. set with 4 iron, SW and LW also available) and come equipped with KBS Max 85 steel shafts (S, R) or Fujikura’s Ventus Blue graphite shafts (7S, 6R & 5A). For women, the SIM Max OS irons will come equipped with the Aldila NV Ladies shaft.
* Faster face claim based on SIM Max 7-iron vs. M6 7-iron at better player swing speed.
** Longest iron in the current TaylorMade lineup claim based on SIM Max OS vs. SIM Max, P790, and P790 Ti 7-iron at better player swing speed.
Shape In Motion. Now we know what the name SIM stands for. It was an acronym used in naming the new metalwood product range from TaylorMade Golf for 2020. The SIM range features a newly designed shape that features an asymmetrical sole design and a lightweight carbon crown constructed from Chromium. The material is a 5th Gen carbon composite material.
There are a lot of talking points to touch on, but I’ll let the press release from TaylorMade Golf Canada’s Senior Marketing Manager Nick Obritsch do all of the talking. Please see the press release below.
The new line of metalwoods is available for retail on February 7th, 2020 with pre-order being available January 10th.
Until The Next Tee!!
TAYLORMADE UNVEILS THE NEW SHAPE OF PERFORMANCE WITH THE INTRODUCTION OF SIM METALWOODS
Dynamic Shaping and Unconventional Geometry Unlock the Next Level of Speed and Forgiveness
CARLSBAD, Calif. (January 6, 2020) – TaylorMade Golf Company builds on its history of metalwood innovation and groundbreaking technologies with the all-new SIM family, highlighted by drivers, fairways and hybrids.
With an asymmetric sole design and enhanced Inertia Generator, SIM drivers rely on geometry to unlock the next frontier of performance. A series of shape-inspired innovations work in unison to improve forgiveness while also increasing aerodynamics and clubhead speed at the most critical stage of the swing – the last three feet (one meter) of the swing prior to impact.
Known as the speed generation zone, this is where the most meaningful increase of clubhead speed occurs. At the Tour level, players commonly accelerate from 90mph to 120mph in that moment of truth. SIM drivers are engineered to improve aerodynamics, and thus clubhead speed, through this critical phase of the golf swing.
SHAPE IN MOTION – ADVANCED GEOMETRIC SHAPING FOR AERODYNAMICS, CLUBHEAD SPEED AND FORGIVENESS
SIM, SIM Max and SIM Max•D drivers feature a raised crown and sole to reduce drag and improve airflow throughout the swing. While raising the crown and sole improves aerodynamics, it typically comes with a tradeoff in the form of higher CG projection. However, the SIM family of drivers counteract that with the Inertia Generator positioned low and back with a heavy steel weight at the rear of the club. This design element moves the CG projection very low, optimizing launch conditions and increasing MOI – providing additional forgiveness for the golfer.
During aerodynamic testing, TaylorMade discovered the need to rotate the Inertia Generator to match the direction of airflow within the speed generation zone. The result is air that moves smoothly across the sole on the downswing and enhanced clubhead speeds in company tests.
To put it simply, TaylorMade has designed a driver with no tradeoffs. SIM is fast, forgiving, promotes favorable launch conditions and has one of the hottest faces in golf.
“The history of driver design has been about prioritizing tradeoffs. You could have great launch conditions, but poor forgiveness. You could have great forgiveness, but at the sacrifice of distance. You could have an aerodynamic shape, but with less than optimal launch conditions. But through the use of multi-material technology, we’ve developed a new shape that optimizes performance in all three areas. It’s forgiving, fast and promotes the ideal launch conditions.”
AN EVOLUTION OF MATERIALS
TaylorMade’s journey to SIM began with the lightweight carbon composite technology the company has developed over the course of the last 15 years. The fifth-generation carbon composite material, which was refined throughout the lifespan of the popular M series, was the key to unlocking a series of new geometric opportunities for TaylorMade engineers.
By using carbon materials to construct the crown and sole paneling of SIM, SIM Max and SIM Max•D, designers saved a considerable amount of weight, which was then redeployed into the flagship design feature of SIM drivers – the heavy Inertia Generator that’s positioned low and back in the club.
New for 2020 is an ultra-light weight chromium carbon crown with a chalk white topline that creates contrast with the black clubface to help frame the ball at address and improve alignment.
SPEED INJECTED TWIST FACE
In 2019, TaylorMade took Twist Face® – the revolutionary face curvature that’s designed to straighten ball flight – to the next level of performance with Speed Injected Twist Face. Exposing the false narrative that speed limits have been reached in a metalwood, this breakthrough technology allows the company to push ball speeds near the legal limit for every driver in the SIM family, particularly on off-centre hits. There are three key features that allow this to occur.
Ultra-thin Titanium face with redesigned Inverted Cone Technology (ICT)
Variable amounts of injected resin based on testing of the face
A proprietary algorithm to tune each head
Every SIM, SIM Max and SIM Max•D driver head is inspected, measured and tuned to maximize speed and to ensure conformity; a process truly unmatched in the golf industry. Where other drivers have a greater level of variation in ball speed from one to the next, TaylorMade’s engineering and development processes effectively deliver a level of precision that ensures every golfer gets a hot and fast driver head.
SLIDING WEIGHT TECHNOLOGY AND LOFT SLEEVE
Continuing a history of adjustability and personalization, the SIM driver features Sliding Weight Technology that allows for up to +/- 20 yards of draw or fade bias. For even further personalization, the 2° Loft Sleeve™ allows for the adjustment of the loft, lie angle and face angle of the driver. The Loft Sleeve™ is available on all three models, while Sliding Weight Technology is only offered in SIM.
SIM allows the player who craves customization and adjustability to optimize ball flight characteristics by creating a +/- 20 yards of draw-fade bias through Sliding Weight Technology and a single 10g weight. It features a slightly smaller face than SIM Max and SIM Max•D, appealing to players who place a premium on adjustability and control.
The SIM Max driver is designed to deliver maximum forgiveness. The all-new Inertia Generator positions additional weight at the extreme rear of the club to further increase MOI, providing more forgiveness and slightly higher launch conditions than the SIM driver.
The SIM Max•D is engineered to help golfers a common slice tendency on the course via a strategically placed heel-bias internal weight and divergent topline masking, which makes the driver look more open at address helping golfers close the face at impact. The draw-biased design promotes the highest launch and offers the largest, most forgiving face in the SIM lineup.
PROGRESSIVE FACE HEIGHTS
Using data collected during the development of our Twist Face®, which shows the correlation between handicaps and mis-hit dispersion, TaylorMade implemented Progressive Face Heights in SIM drivers.
The SIM Max has an 8% larger face than SIM, while Max•D has an 18% larger face. Data shows that the golfers most likely to gravitate towards the performance features of SIM Max or SIM Max•D will also benefit from the increased forgiveness of a larger face.
“We know that the player who generally purchases a draw-bias driver commonly has the widest area of dispersion across the face. So we wanted to give that golfer the biggest face possible. Using all the data we collected in the development of Twist Face – and learning how big the mis-hit zone is based on handicaps – we really tried to design them for the golfer who’s likely to purchase each of these drivers.”
SPECIFICATIONS, AVAILABILITY & PRICING
SIM, SIM Max and SIM Max D will be available for pre-order on January 10 and at retail on February 7, 2020.
SIM has an MSRP of $699.99 CAD and will be offered in 8°, 9° and 10.5° lofts. Stock shaft offerings include Mitsubishi Diamana S Limited 60 and Project X’s HZRDUS Smoke Green 70, with numerous custom shaft options available at no additional cost. They come stock with a new Golf Pride Z-Grip (47g).
SIM Max and Max•D have an MSRP of $649.99 CAD and will be offered in 9°, 10.5° and 12° lofts. SIM Max stock shaft offerings include Fujikura Ventus Blue 6 and Ventus Red 5, with numerous additional shaft options available at no additional cost. SIM Max•D stock shaft offering is the UST Mamiya Helium, with numerous additional shaft options available at no additional cost. Both models also come stock with the new Golf Pride Z-Grip (47g). The women’s offering for both SIM Max and SIM Max•D include the Aldila NV Ladies 45 shaft and the Lamkin Ladies Sonar grip (38g).
SIM, SIM Max and SIM Max•D Fairways
The iconic V Steel design has been reinvented with the new SIM family of fairway metals. Advanced shaping combines with a V Steel™ sole to improve turf interaction and playability from various lies.
A more rounded leading edge improves the club’s initial contact with the turf, while the V Steel sole further raises heel and toe sections of the sole away from the ground and improves versatility. These design features combine to significantly reduce turf contact area in SIM, SIM Max and SIM Max•D fairways, reducing ground friction which can positively influence both clubhead speed and ball speed.
Matching the aesthetics of the SIM driver family, the chromium carbon crown and contrasting chalk white colour help frame the ball at address and improve alignment.
The SIM fairway is a 180cc titanium head that combines a lightweight carbon construction with a revolutionary new ZATECH titanium face and a heavy 80g steel sole weight. The strategically positioned weight creates an extremely low CG that allows for increased ball speed, higher launch and improved forgiveness on low-face hits.
The ZATECH Titanium face is breakthrough in materials technology that enables TaylorMade engineers to push the limits of speed in a titanium fairway wood. It’s the first time TaylorMade has used this rare and ultra-strong material in the construction of a metalwood. The ZATECH titanium is made in small batches using a unique process that allows engineers to improve the strength of the face while maintaining a high level of ductility. The SIM titanium fairway is engineered for crazy distance with adjustability through the Loft Sleeve.
The 185cc SIM Max steel fairway woods are constructed using strong and durable C300 face material. Also featuring the reinvented V Steel for exceptional versatility from all lies, the SIM Max is designed for higher launch and peak trajectories, with extremely long distance and improved playability.
The oversized 190cc SIM Max•D has been optimized for forgiveness and golfers seeking a draw-bias design. Like SIM drivers, the fairway woods feature progressive head sizes to provide greater forgiveness to the players who need it the most.
“For many golfers V Steel will trigger memories of an iconic product we released more than a decade ago. As we reviewed the research used to develop the original technology, we discovered a massive benefit to having a fairway metal with significantly less turf drag through impact. By pairing V Steel with our technologically advanced materials, we’ve created fairways that are extremely playable, forgiving and provide explosive distance.”
TaylorMade introduced Twist Face to its fairway metal lineup in 2019 and has carried the revolutionary technology into each SIM offering. Like the SIM drivers, the faces have been modified to counteract the gear effect on common mis-hits in the high-toe and low-heel. Although the concept is the same as in the driver, the exact geometry is slightly different to account for the unique mass properties and impact location patterns in fairway woods compared to drivers.
The Speed Pocket in SIM fairways has been engineered to provide increased ball speed to the entire face while improving forgiveness on low-face impacts. A slot insert has also been designed to sit flush with the sole to improve sole interaction and eliminate turf drag from the Speed Pocket, aligning with the performance goals of V Steel.
SPECIFICATIONS, AVAILABILITY & PRICING
SIM, SIM Max and SIM Max•D fairways will be available for preorder on January 10 and at retail on February 7, 2020.
SIM has an MSRP of $499.99 CAD and will be offered in Rocket 3/14°, 3/15° and 5/19° lofts. It will be offered in the Mitsubishi Diamana FW Limited 75 stock shaft, with numerous additional shaft options available at no additional cost. It comes stock with the new Golf Pride Z-Grip (47g).
SIM Max and Max•D have an MSRP of $399.99 CAD. SIM Max will be offered in lofts of Rocket 3/14°, 3/15°, 5/18°, 7/21° and 9/24°. Shaft offerings include Fujikura Ventus Blue FW 5 (R and A flexes) and Ventus Blue FW 6 (S and X flexes), with additional custom shaft options available at no additional cost. SIM Max•D will be offered in lofts of 3/16°, 5/19° and 7/22°. UST Mamiya’s Helium FW is the stock shaft offering with numerous custom options available at no additional cost. Both models also come stock with the new Golf Pride Z-Grip (47g). Women’s offerings for SIM Max and SIM Max•D fairways include the Aldila NV Ladies 45 shaft and the Lamkin Ladies Sonar grip (38g).
SIM MAX RESCUE
As a long-iron replacement, it’s imperative that hybrids be versatile and playable in all conditions. That’s why TaylorMade has incorporated V Steel technology into a hybrid for the first time in the company’s history with SIM Max Rescue. The clubhead is engineered to deliver improved turf interaction and reduced friction when playing from various lies. A reshaped leading edge works in conjunction with V Steel to further improve playability and strike conditions.
Designers rounded the toe and adjusted the face angle to give SIM Max Rescue a more confidence-inspiring shape at address for all levels of golfers. It utilizes the same C300 Steel face used in the SIM MAX fairway woods to help improve ball speed, durability and overall performance. The corrective technologies of Twist Face and Speed Pocket offer improved performance and forgiveness on mis-hits on the toe, heel and low on the face.
SPECIFICATIONS, AVAILABILITY & PRICING
The SIM MAX Rescue will be available for preorder on January 10 and at retail on February 7, 2020. It has an MSRP of $329.99 CAD and will be offered in lofts of 3/19°, 4/22°, 5/25°, 6/28° and 7/31°. It will be offered in the Fujikura Ventus Blue stock shaft, with numerous custom shaft options available at no additional cost. It comes stock with the Lamkin’s Crossline 360 grip (47g). Women’s offerings include the Aldila NV Ladies 45 shaft and the Lamkin Ladies Sonar grip (38g).
Happy New Year!! And Auld lang syne and all of that jazz. As we kiss good-bye to the year 2019 and welcome in 2020 I just want to wish everyone a very happy and safe 2020. I sincerely hope that 2020 is a happy and healthy year for all of you.
Without all of you, I’ll be honest. There would be no Until The Next Tee. It’s my readers that drive me, wanting to educate golfers about golf equipment, apparel, the occasional tip, and sometimes talk about what it’s like to have toiled in golf Mini-Tours. Especially, considering it was during a time that I likely shouldn’t have been. My swing was undergoing weekly changes back then. Of course, I’m not shy about sharing my opinion on the game that I love so much. Sometimes, we have to hurt the ones that we love right?
As I look back on 2019 there are so many things that I can take away from it. Personally, golf-related, and blog-related too. Accomplishments that I wasn’t sure would be possible. So what were some of the accomplishments and highlights from 2019.
January saw me attending the PGA Show with my wife Crystal. It was her first time attending the show. The show was excellent and if there was one thing that I learned it was this. The parity in the industry from company to company was crazy good. For the most part, when it came to drivers/metalwoods that real determining factor separating one from the other was the shaft, The technology in this industry is at a point where I often wonder “where do they go from here?” and I guess we’ll find out in a couple of weeks at the 2020 PGA Show.
March saw me back in Florida and playing golf testing the likes of Ben Hogan Equalizer wedges and playing my first real golf since my Stroke. It was a long fight back. From learning how to walk again (September to November) to walking the fairways again. Always remember to #fightandgrind.
The golf season here got off to a very slow start. Never in my life can I recall a spring like we had in 2019. Rains of biblical proportions kept courses underwater and for the most part, closed. Including Scenic Woods Golf Club where I worked for the second season.
Once the rains ceased and the course was able to have carts on it (no paths to really speak of) it was “go time”. That didn’t happen until June. I started off sort of slow and struggled at times with my golf swing. I admit that I was making compensatory moves because of the weakness on my left side from the Stroke. I was shorter and lacked power and balance. It’s amazing that as the season progressed my game really improved.
Loving life on the golf course. Comfortable in my skin out there.
2019 offered me a chance to work with companies that I never worked with prior to 2019 when it came to reviews. Golf manufacturers like SkyCaddie, Lamkin Grips, TaylorMade Golf (Canada), ZOOMTEE, Bridgestone Golf, Tour Edge Golf, and SUB 70 Golf to name a few. Thank you to all of those manufacturers for taking a chance on me.
When the dust settled on playing in 2019, the golf season was very kind to me. It was the lowest scoring average that I’ve ever seen since I started to play golf. Ironically, the Stroke might have helped. My left side is my dominant side and that was the side that was affected. It smoothened out my tempo. I’ve since gained strength, so we’ll see how it goes moving into 2020.
My First Ace. It was unwitnessed. But I swear, that it really happened.
Approach shots like this became frequent in 2019 as the season wore on. My proximity to the pin made Birdies easy.
My low round was a -7 (65) 4x. My lowest total for 9 was a -6 (29).
I became a Member of the Golf Journalists Association of Canada and the International Network of Golfers.
Until The Next Tee. When I started as Alexander Toth Golf I was happy if one person read what I had to say. After gaining traction I rebranded in 2017. I thought I made a mistake. I only had 8,500 views that year. 2018 saw growth to 28,900 views. 2019 saw even more growth. Call it 70,000 views (at the time of writing 68,730 to be precise). When I say thank-you, I mean it from the bottom of my heart. Thank-you.
Well, that wraps up 2019 with a tidy little bow. If I may be so bold, I would love all of you to spread the word about Until The Next Tee. Please help me make 2020 the best year yet.
Late in 2019, I’ve been experimenting with “Live Twitter” and a little more video. Look for more of this in 2020 as I am getting used to being on camera. Look for #teeboxchatter. The coverage from the 2020 PGA Show will be aggressive.