BUILDING ON THE REVOLUTIONARY PERFORMANCE OF SPEED BRIDGE TECHNOLOGY TO DELIVER IMPROVED FEEL, SOUND AND EXPLOSIVE DISTANCE
CARLSBAD, Calif. (January 10, 2020) – TaylorMade Golf, the industry leader in innovation and technology, today announced the all-new SIM Max and SIM Max OS irons. Featuring the company’s revolutionary Speed Bridge™ technology and the all-new ECHO® Damping System, SIM Max and SIM Max OS delivers explosive distance, enhanced sound, and forged-like feel to the distance iron category.
SPEED BRIDGE COMBINES WITH THRU-SLOT SPEED POCKET – DISTANCE, PERFORMANCE AND FORGED-LIKE FEEL
After playing a pivotal role in the industry-leading performance found in M5 & M6 irons, Speed Bridge technology again takes centre stage in 2020. TaylorMade has built upon this revolutionary technology to deliver more refined performance with SIM Max and SIM Max OS irons.
Speed Bridge is a mass efficient beam that spans across the cavity back of the iron, connecting the back bar to the topline. This intelligent shaping allows for improved stability in the upper face and supports the topline, preventing unwanted vibrations that create the harsh feel associated with traditional distance irons. The increased rigidity in the topline and upper perimeter of the face delivers an improved sound and feel while working in conjunction with a flexible Thru-Slot Speed Pocket™ engineered for increased ball speed and distance.
Thanks to the face stability offered by Speed Bridge, TaylorMade engineers were able to
incorporate a Thru-Slot Speed Pocket in SIM Max and SIM Max OS. The slot stretches from heel to toe and completely disconnects the leading edge from the sole of the iron, which in essence creates a free-floating face. The collaborative technologies allow the face to hinge upon the topline for enhanced flexibility, more ball speed and greater forgiveness on shots struck below centre.
Through further analysis, TaylorMade engineers were able to redesign the face and optimize the relationship between the stiffness in the Speed Bridge and the flexibility in the face. The result is a thinner and faster face with a larger sweet spot as compared to the company’s previous model.*
ECHO® DAMPING SYSTEM – HEIGHTENED FEEL, EFFICIENT DISTANCE
If you lift the hood on SIM Max and SIM Max OS, you’ll find the all-new ECHO Damping System – the key to providing better feel without sacrificing performance. This uniquely shaped damper design stretches across the entire face (from heel to toe) using multiple contact points for accelerated vibration damping. This high-performance damper design is driven by Vibration Damping Channels that wrap around the entire structure for effortless compression. These channels allow the damper to efficiently compress at impact, giving the material a place to disperse without inhibiting movement in the face.
The ECHO Damping System and Speed Bridge work in unison to deliver forged-like feel. In company testing, SIM MAX and Max OS consistently produced impact frequencies (the sound at impact that players interpret as feel) in line with those of forged-construction irons. Collectively, these technologies reduce unwanted vibrations at impact and allow the golfer to get feedback on the strike – a performance characteristic commonly reserved for forged irons.
PROGRESSIVE INVERTED CONE TECHNOLOGY – EACH INDIVIDUAL IRON OPTIMIZED FOR ACCURACY
TaylorMade’s proven Inverted Cone Technology (ICT) is now uniquely positioned in each SIM Max and SIM Max OS iron to both increase the sweet spot and minimize the effects of common mis-hits. ICT is positioned in the centre of the face on mid irons to deliver performance exactly where golfers need it the most.
TaylorMade’s vast archive of club data shows that longer irons struck towards the toe have a greater tendency to miss to the right. With this in mind, engineers progressively positioned ICT towards the toe in both SIM Max and SIM Max OS to generate a draw bias in the longer irons to minimize the common miss to the right. It’s positioned the farthest toward the toe in the 4-iron.
SIM MAX – OUR BEST FEELING DISTANCE IRON, POWERED BY SPEED BRIDGE
Designed for the golfer seeking all-around performance in a distance iron, SIM Max is built to deliver fast ball speeds, high launch, and forgiveness. It all starts with Speed Bridge – the marquee design element that produces enhanced feel and works in conjunction with the Thru-Slot Speed Pocket to provide incredible distance and forgiveness. The all-new ECHO Damping System contributes to the forge-like feel of the irons, while an ultra-thin 1.5mm face (even thinner than the M5 & M6 irons) delivers increased flexibility across the entire face. A lightweight fluted hosel with a 360 undercut shifts mass from high in the club to the bottom of the sole for a super low CG. These features combine to make SIM Max TaylorMade’s core distance iron.
SIM MAX – SPECIFICATIONS, PRICING & AVAILABILITY
Available for preorder on January 10 and at retail beginning February 7, the SIM Max irons ($1,049.99 steel/$1,1149.99 graphite CAD) will be offered in 5-PW/AW (7 pc. set with 4 iron, SW and LW also available) and come equipped with KBS Max 85 steel shafts (S, R) or Fujikura’s Ventus Blue graphite shafts (7S, 6R & 5A). For women, the SIM Max irons will come equipped with the Aldila NV Ladies shaft.
SIM MAX OS – MAX DISTANCE WITH ENHANCED FEEL
SIM Max OS is equipped with all the same technology that powers SIM Max but bundled into an oversized package with a taller face to increase stability and a wider sole for forgiving turf interaction. The chamfered sole design allows engineers to drive CG low and deep to promote easier launch and significant ball speed. Stronger lofts protect the trajectory and produce a penetrating ball flight that makes SIM Max OS the longest iron in the current TaylorMade lineup.**
* Faster face claim based on SIM Max 7-iron vs. M6 7-iron at better player swing speed.
** Longest iron in the current TaylorMade lineup claim based on SIM Max OS vs. SIM Max, P790, and P790 Ti 7-iron at better player swing speed.
Happy New Year!! And Auld lang syne and all of that jazz. As we kiss good-bye to the year 2019 and welcome in 2020 I just want to wish everyone a very happy and safe 2020. I sincerely hope that 2020 is a happy and healthy year for all of you.
Without all of you, I’ll be honest. There would be no Until The Next Tee. It’s my readers that drive me, wanting to educate golfers about golf equipment, apparel, the occasional tip, and sometimes talk about what it’s like to have toiled in golf Mini-Tours. Especially, considering it was during a time that I likely shouldn’t have been. My swing was undergoing weekly changes back then. Of course, I’m not shy about sharing my opinion on the game that I love so much. Sometimes, we have to hurt the ones that we love right?
As I look back on 2019 there are so many things that I can take away from it. Personally, golf-related, and blog-related too. Accomplishments that I wasn’t sure would be possible. So what were some of the accomplishments and highlights from 2019.
- January saw me attending the PGA Show with my wife Crystal. It was her first time attending the show. The show was excellent and if there was one thing that I learned it was this. The parity in the industry from company to company was crazy good. For the most part, when it came to drivers/metalwoods that real determining factor separating one from the other was the shaft, The technology in this industry is at a point where I often wonder “where do they go from here?” and I guess we’ll find out in a couple of weeks at the 2020 PGA Show.
- March saw me back in Florida and playing golf testing the likes of Ben Hogan Equalizer wedges and playing my first real golf since my Stroke. It was a long fight back. From learning how to walk again (September to November) to walking the fairways again. Always remember to #fightandgrind.
- The golf season here got off to a very slow start. Never in my life can I recall a spring like we had in 2019. Rains of biblical proportions kept courses underwater and for the most part, closed. Including Scenic Woods Golf Club where I worked for the second season.
- Once the rains ceased and the course was able to have carts on it (no paths to really speak of) it was “go time”. That didn’t happen until June. I started off sort of slow and struggled at times with my golf swing. I admit that I was making compensatory moves because of the weakness on my left side from the Stroke. I was shorter and lacked power and balance. It’s amazing that as the season progressed my game really improved.
Loving life on the golf course. Comfortable in my skin out there.
- 2019 offered me a chance to work with companies that I never worked with prior to 2019 when it came to reviews. Golf manufacturers like SkyCaddie, Lamkin Grips, TaylorMade Golf (Canada), ZOOMTEE, Bridgestone Golf, Tour Edge Golf, and SUB 70 Golf to name a few. Thank you to all of those manufacturers for taking a chance on me.
- When the dust settled on playing in 2019, the golf season was very kind to me. It was the lowest scoring average that I’ve ever seen since I started to play golf. Ironically, the Stroke might have helped. My left side is my dominant side and that was the side that was affected. It smoothened out my tempo. I’ve since gained strength, so we’ll see how it goes moving into 2020.
- My First Ace. It was unwitnessed. But I swear, that it really happened.
Approach shots like this became frequent in 2019 as the season wore on. My proximity to the pin made Birdies easy.
- My low round was a -7 (65) 4x. My lowest total for 9 was a -6 (29).
- I became a Member of the Golf Journalists Association of Canada and the International Network of Golfers.
- Until The Next Tee. When I started as Alexander Toth Golf I was happy if one person read what I had to say. After gaining traction I rebranded in 2017. I thought I made a mistake. I only had 8,500 views that year. 2018 saw growth to 28,900 views. 2019 saw even more growth. Call it 70,000 views (at the time of writing 68,730 to be precise). When I say thank-you, I mean it from the bottom of my heart. Thank-you.
Well, that wraps up 2019 with a tidy little bow. If I may be so bold, I would love all of you to spread the word about Until The Next Tee. Please help me make 2020 the best year yet.
Late in 2019, I’ve been experimenting with “Live Twitter” and a little more video. Look for more of this in 2020 as I am getting used to being on camera. Look for #teeboxchatter. The coverage from the 2020 PGA Show will be aggressive.
Until The Next Tee!!
Well, the first pictures are out of the 2020 drivers from TaylorMade Golf. Following in the footsteps of the popular M-Series of drivers are the new TaylorMade SIM.
The SIM offers three different models that offer golfers the same options of clubs as the predecessors. The SIM looks to offer adjustability like the SLDR with a sliding weight towards the front of the sole. There is no sliding weight to reduce spin rates, or higher launch capabilities. There is, however, an adjustable hosel. SIM follows in the footsteps of the M1, M3, and M5 for those golfers who prefer those options.
Meanwhile, the SIM MAX follows the same sort of guidelines similar to previous models like the M2, M4, and M6. Void of sliding weights the SIM MAX offers adjustments of up/down 2* of loft.
Lastly, the SIM Max D is a driver that offers draw-bias in its construction. If you fight a slice, this is the model for you.
All of the models feature Twist Face technology and are Speed Injected. As more details come out about this driver they will be posted here. Look for a press release after the New Year.
Until The Next Tee!!
Here’s a fun fact. In the Niagara Region where I live, we’ve unofficially had two winters already. We received our first winter back on Halloween and then we just came through another wintry blast. Little did I realize golfers in the region would be able to enjoy golf around Christmas in weather at or near 50*F (10*C). Among those golfers, of course, is “yours truly”.
December 27th was one of those days where golf was on the menu. Having dropped off my wife at work I made my way to Queenston Golf Club. It and its sister course (St. David’s Golf Course) were packed. Patience is a virtue and I teed off around 2:30 in the afternoon to play 9 holes.
I decided to do some “Live’ Twitter posts so here are some of the videos that I made. I discussed. I hope you enjoy.
Shortly after getting home. I made two changes to my WITB. Out is the TaylorMade Golf JetSpeed 3-wood which was replaced by the SUB 70 Golf Pro Fairway (15*). Also being swapped out was the TaylorMade Golf SLDR 4H and back into the bag is the Tour Edge Exotics EXS 4H. Which remains the best hybrid that I’ve ever gamed. We’ll see how the bag looks as I head down to Florida in January for the PGA Show and for some golf.
Be sure to fix ball marks. Take pride in making them by fixing them. Also, a quick blurb about a Zero Friction golf ball. The Spectra Matte. Not a bad first impression.
Some final thoughts about the round. Adjusting to eyeglasses, the Zero Friction Spectra golf ball, the SkyCaddie SX400, and Golf Gum.
Until The Next Tee!!
So yesterday I finally made it to a golf trade show that I’ve been meaning to make it to for some time. That show… “The Golf Industry Expo” as put on in conjunction with the PGA of Ontario (Canada). It’s a golf trade show that brings together members of the golf industry from all aspects of our sport on a much smaller scale than that of the PGA Merchandise Show that’s held every January in Orlando, Florida.
The show took place in Kitchener, Ontario at a place called LOT42. It’s a really cool place as it’s a former industrial complex turned into a convention-type facility 9event venue). Being a first-time to the show I really didn’t know what to expect. After all, when I think of an industry show it’s hard not to think about the PGA Show. But, as I walked in and picked-up my badge I also received a really nice swag bag. It was actually an Adidas backpack. Which coincidentally will be making the trip to Orlando. It wasn’t until I had got home when I realized that there was swag inside. Inside were items like a golf towel by Blank Towel, a pair of sunglasses from Vigor Eyewear (Falcon Lumen+ model) and a couple of other little goodies. I’ll definitely put the sunglasses to good use. I look forward to testing and reviewing them.
Great venue. LOT42 (Photo Credit: Explore Waterloo Region)
As I walked the floor, I couldn’t help but notice that some of the golf equipment industry’s players were there. Brands like TaylorMade Golf (Canada), Wilson Golf, Mizuno Golf, Cobra Golf, Cleveland/Srixon/XXIO, Tour Edge Golf (Golf Trends is their distributor here in Canada) and EVNROLL Putters (more. What’s different however about this show is that while everybody exhibiting at the PGA Show is for the most part no longer under embargo a lot of the product at this show is in fact under embargo. So in those cases, pictures are not possible.
But this show gave me a chance to see some products in-hand for the first time and it was products that I’ve shared press releases on already. So that makes it pretty darn cool. Here’s what I can tell you about a few of these products in a brief summary…
- Cleveland Golf – The Launcher HB Turbo range of metalwoods looks really serious and I cannot wait to put swings on with them. They look like they’re going to be all business. They just look mean. The Launcher HALO hybrid has a great profile and if it performs anywhere near it looks (Gliderails to improve turf interaction) it WILL end up in a lot of golfers’ golf bags. The Launcher UHX look like they’re going to be long and may end up as a sleeper this year. Considering that they also will retail at $999.99 CAD makes them a consideration.
- Cobra Golf – I won’t mince words. The KING Forged TEC are way nicer than the press release made them look. They look great in the release. They are stunning and these irons I cannot wait to put swings on and see how they perform. A review of these irons is imminent. However, what really surprised were their new T-Rail irons which is an all-hollow hybrid iron set. I wasn’t sold on their looks in the release and I was concerned about how they’d look at address. I can tell you that they weren’t that bad at all. As a matter of fact, when it came to the PW you could not see the cavity. These are going to worth a swing or three.
- Mizuno Golf – The new MP-20 irons are beautiful. It doesn’t matter whether it’s the hollow-bodied HMB, the MMC, or the MB. Golfers are going to love them. Oh believe the info coming in… the ST200 line of metalwoods is coming. It’s on the USGA Conforming Golf Clubs List.
- Wilson Golf – I finally saw the Staff Proto Blades in hand and yes they have been out for some time. For the longest time, I felt that the FG Tour 100 were the prettiest irons that I’ve ever seen. They were. The Staff Proto Blades are prettier and dare I say… More pure.
So it was great to see some of the products that I’ve shared press releases about and have them in-hand for the first time. But what about the stuff that I saw that I wasn’t allowed to take pictures of? Products under embargo? All that I will comment on is this. TaylorMade Golf has new golf balls on the way. The new irons from Wilson Staff for 2020 are absolutely going to smash it out of the ballpark. The new range of metalwoods from Cobra Golf reintroduces us to a couple of letters and holy smokes these have my curiosity beyond piqued!!
Oh about the title and my naivety. I rolled a new putter from EVNROLL that’s under embargo. I rolled putts with the new putter (ER10) and while I couldn’t take pics I will say that this putter is already a contender for a Teezy Award in 2020. It’s under embargo until a large golf website/blog leaks pictures of it. I’ll say it… it’s MGS. Hey! Some food for thought. Is it a leak if it’s planned? That’s not a leak. What it is… Is this! It’s actually how a golf blog/website gets a leg up on its competitors. SO, that’s what it takes to get a leg up eh?! Back door channels and discussions no doubt with a price tag attached to it. As much as I knew that this industry is elitist at its roots I didn’t think websites were too. I’ll never be them or the others and I’m okay with that. Don’t worry MGS et al… I’m just one little guy and you needn’t be worried about me. I wish that the rep hadn’t told me that but seeing that he did… It’s my responsibility as a writer to tell you that just because someone says it’s leaked… it’s not. Don’t always believe what you read.
Until The Next Tee!!