If you’re a golfer that has never tried any of the Soft Feel golf balls from Srixon Golf than you might be truly missing out. Even though I have never posted an official review of the Soft Feel I can tell you (my readers) that the Soft Feel is long off of the tee, it stands up fairly well around the greens and is a joy when it comes to feel off of the tee. Not to mention, it’s very wallet-friendly. Bear in mind that the version launched in 2018 is an 11th Generation golf ball and the ball that I’ve played in the past is (according to my figures) is in the ballpark of the 8th or 9th generation.

Today, Srixon Golf announced its latest iteration of the Soft Feel. May I present the Soft Feel Brite. For all of the details of this latest golf ball please see the press release as shared below by Marketing and Communications Specialist Noelle Zavaleta. Many thanks to Miss. Zavaleta for sharing said release.

Until The Next Tee!!

#SeeUOnTheNextTee #FightAndGrind


HUNTINGTON BEACH, Calif. — Oct.1, 2019 — SRIXON®, a global leader in golf ball technology and innovation, announces the launch of the Soft Feel Brite golf ball. The Srixon Soft Feel Brite is available in Brite Orange™, Brite Red™, and Brite Green™ and is now available in North America.

SOFT FEEL 11 Package_BRITE RED“Soft Feel Brite offers everything you love about Soft Feel,” said Brian Schielke, Marketing Director at Srixon. “It delivers distance, exceptional feel, and now, enhanced visibility from tee-to-green to form a high-quality matte golf ball.”

 The Srixon Soft Feel Brite is a golf ball designed specifically for golfers who want to maximize their distance off the tee, while still providing better feel and control. Featuring new Matte Visual Performance, players of all skill levels can easily track the flight of the golf ball with an enhanced visibility cover.


Soft Feel Brite features Srixon’s Energetic Gradient Growth Core, which starts softer near the center and gradually becomes firmer around the perimeter to maximize ball speed while maintaining that satisfying feel. Srixon’s tour-proven, 338 Speed Dimple Pattern reduces drag and maximizes lift to allow Soft Feel Brite to fly true, even in the windiest of conditions. The soft, thin cover on every Soft Feel Brite golf ball provides ample spin for more control on all greenside shots.

Distance never looked so brite with the new Soft Feel Brite from Srixon.

 Key Technologies:

·       Matte Visual Performance: Enhanced visibility cover in three brite, matte color options.

·       Energetic Gradient Growth Core: Provides a low spin, high-launch trajectory for more distance with an ultra-soft feel off the tee.

·       Soft Thin Cover: Delivers more greenside spin and softer feel on all pitches, chips, and putts.

·       338 Speed Dimple Pattern: The 338 Speed Dimple Pattern offers less drag and more lift to boost overall distance, while flying straight even in the toughest wind conditions.


The Srixon Soft Feel Brite golf balls are now available at a MAP of $19.99 per dozen.


Just in time for the 2019 PGA Show Demo Day.

Srixon releases new Z-FORGED irons. A beautiful muscle back blade with aesthetics to burn. Designed for better players… and even though I’m not one of them I’ll be swinging these on January 22nd. Stay tuned right here to see what my first impressions of these irons are.

Thanks go out to Noelle Zavaleta for sharing this press release. For more details about these iron please read the press release below.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee


HUNTINGTON BEACH, Calif. — Jan. 21, 2019 — SRIXON®, a global leader in golf equipment and innovation, introduces Z-FORGED, a muscle back blade iron crafted for the best players in the world. Srixon’s Z-FORGED officially launches in North America on February 1, 2019.


Z-FORGED begins with two sharp lines at the back, one from the toe and one from the heel, which form its signature double curve design. Z-FORGED elevates iron performance with its forged construction delivering an unrivaled soft feel in a crisp, explosive profile. Designed for the ultimate ball-strikers yet engineered to perform, Z-FORGED is the ultimate blade iron, realized.


“The new Z-FORGED irons are the most compact, most workable irons in our line,” said Dustin Brekke, Engineering Manager. “They were created to give professionals and advanced amateur golfers confidence to hit every shot, while featuring a sole that glides through the turf for better contact and stable spin under any condition.”


Key Technologies:

  • Muscle Back Blade: Classic blade shaping optimized for maximum workability and unmatched feel.
  • Updated Tour V.T. Sole: A newly redesigned Tour V.T. Sole provides more consistent ball striking while maintaining enough versatility to execute any shot.
  • Forged Construction: Forged from a single billet of soft 1020 carbon steel for exceptional feel.


The Srixon Z-FORGED officially launch in North America on February 1, 2019, at a MAP of $142.85 for a single iron, $999.99 for a seven-piece set, and $1,142.84 for an eight-piece set.

So, that was some round turned in by Srixon Golf staffer Hideki Matsuyama today to win the WGC – Bridgestone Invitational. Matsuyama fired darts (Srixon Z-Star XV) into pins, striped his Srixon Golf Z 945 irons and Cleveland Golf RTX 2.0 wedges and rolled the daylights out of the ball with his TaylorMade Golf TP Collection Mullen putter. Impressive course record tying by the 25 year old. Is it just me or is there a serious youth movement going on in professional golf? Just to give some of the other guys a chance the PGA Tour needs to almost set up something for the 35-49 age group. Anyways, it’s time to shift our focus to the final Major Championship of the year. The PGA Championship.

Photo Credit: edition.cnn.com

This year the PGA Championship is being contested in Charlotte, North Carolina at the famed Quail Hollow Club. The course was founded in 1959 and has been home to the PGA Tour in the past (Wells Fargo Championship). The course originally designed by architect George Cobb has seen modifications by Mr. Arnold Palmer  and two redesigns  by Tom Fazio. Quail Hollow is also home to the “Green Mile”. Looking at the scorecard the 7,600 yard Par 71 golf course seems to favour some of the longer hitting guys on tour. With that said… who am I going to jinx by picking them to win? Honestly, anyone could win this week.

Photo Credit: pga.com

I mentioned on Twitter (@UntilTheNextTee) that it was only a matter of time before Hideki Matsuyama has a Major breakthrough. Unfortunately, I don’t think this will be his week. He really “golfed” the ball around this weekend and I just don’t think he’ll have enough gas in the tank. Look for him to be finishing with a Top-10 regardless. Rory McIlroy has beat up Quail Hollow in the past. His power is obvious and his putting when on is good. But in my estimation he’s been inconsistent this year and he won’t be hoisting the Wanamaker Trophy on Sunday. Dustin Johnson. Look for him to be near the top of the leaderboard come Sunday. Those at the top of the leaderboard will be glancing over their shoulders and at the scoreboards looking for the World #1. Yes we all know the swagger is there (I compare him to a Wild West cowboy) but I think his “six-shooter” is going to misfire on the draw. Of course I am referring to his putter. Jordan Spieth. I think he’s the sentimental favourite and personally speaking I would love to see him win the “Career Grand Slam”. He didn’t really exert himself this week and it’s almost like he and his caddie Michael Greller decided to dial it back a little. He is coming off a decent week and it was a short 3 or so weeks ago that he hoisted the Claret Jug. Other guys that are going to be lurking are Brandt Snedeker, Rickie Fowler, Matt Kuchar, Phil Mickelson and Sergio Garcia. So who am I going to pick?

Photo Credit: jordanspiethgolf.com

So here it is… as much as I want to say that it’s going to be long-hitting featherweight Justin Thomas who could torch any golf course at any given time I don’t think it’s him either. I’m picking Charley Hoffman and here’s why. Hoffman always threatens in the Majors. He’s coming off very good finishes the last two weeks (2nd and 3rd place) and finds himself outside of the Top 10 in the FedEx Cup rankings. His 296 yard average off of the tee makes him long enough. Even though he is middle of the road or worse in a number of statistics I have no reason to pick him. But something happened Sunday. He vetoed his caddies decision and said that “I’m tired of finishing second”. He got aggressive and assertive and I feel that Charley has lit a fire under his own arse. This little ‘X Factor” could be the fuel that feeds the fire leading to victory.

Photo Credit: titleist.com

So there you have it. Charley Hoffman for the win.

Until The Next Tee!!