TEAM TAYLORMADE’S SUNG-HYUN PARK SET TO ADD 2019 TP5X GOLF BALL TO EQUIPMENT ARSENAL

Two-Time Major Champion and Current World #2 Officially Announces She Will Switch to the 2019 TP5x, the Industry-Leading 5-Layer Golf Ball from TaylorMade

Carlsbad, Calif. (January 15, 2019) — Team TaylorMade’s Sung-Hyun Park, whose remarkable play in 2018 elevated her to world #2 and who has five LPGA Tour victories including two major championships to her impressive career resume, has chosen to add distance, spin, control and all-around performance with the new 2019 TP5x golf ball.

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SH Park had been playing the same ball for more than 10 years but after testing the new TP5x she made the immediate decision to make the switch. SH Park, who puts a lot of emphasis on spin in her game, found the TP5x to be low spin off the tee but at the same time easy to control around the green leading to the ideal performance combination of speed, power, spin and control.

“I was a little worried to be honest because I’ve used the old ball for a very long time, but I tried the new TP5x and it was really good. I tend to put a lot of emphasis on spin when playing because I swing hard, so sometimes it was difficult for me to control spin, but the new TP5x gives me the right amount of spin and I really liked that. If you make the switch to TaylorMade, you won’t regret it”

Sung-Hyun Park

Since turning pro in 2012, SH Park has done nothing but impress throughout her professional career. Park progressed from the KLPGA Tour to play her first tournaments on the LPGA Tour in 2016 where she earned enough money to secure her Tour card for 2017. Park’s rookie year turned out to be phenomenal, as she became the first player since 1978 to win the Rookie of the Year and Player of the Year awards in the same season.

Park became the fastest player in LPGA history to reach $2 million in career earnings at 7 months and 13 days (19 starts) and the fastest to reach $1 million following her maiden major victory at the U.S. Women’s Open (14 starts). Later in 2017 she would also briefly reach World #1. In 2018, Park claimed another three victories including her second major title at the KPMG Women’s PGA Championship and finished third on the LPGA Official Money List.

 

Like all of TaylorMade’s Tour staff who play the golf ball, SH Park can choose the number she plays on her golf ball. Park was born in September and pronounces that 9 is the most structurally beautiful number, so she has opted to play #9.

She’s set to play the TP5x in competition for the first time as she tees off in the Diamond Resorts Tournament of Champions Presented by IOA in Florida this week.

SH Park’s WITB:

M5 Driver | 9° | MCA KuroKage XT5s

M6 Fairway | 15° | MCA Tensei W6s

M3 Rescue | #2, 17° | HY75s

P790 4, P760 5-PW | Nippon NS Pro 950R

Milled Grind Wedges | 50°, 54° & 58° | Nippon Modus 3 105s

The 2019 TP5 and TP5x will be available at retail starting February 15, 2019 at an MSRP of $59.99 CAD. To learn more about TaylorMade’s new 2019 TP5 and TP5x golf balls, visit  TaylorMadeGolf.ca.

The Ben Hogan Golf Equipment Company

In the history of the game there are certain names that need to be a part of it. Names like Old Tom Morris, Bobby Jones, Sam Snead, Byron Nelson, Arnold Palmer and Ben Hogan. Every one of them no longer amongst us but their names and legacies still live on.

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I want to talk about the latter of that legendary list up above. Ben Hogan. We know a lot about him. Of course, his swing is what we recognize mostly and perhaps his driver’s cap. We also know him because he came back after a horrific car crash and would later win the 1950 U.S. Open some 11 months later. However, what we often forget was that he was an entrepreneur and that he wanted to start a golf club equipment company. That very thing would happen after Mr. Hogan would “pen” a letter confirming rumors stating his intentions. That letter seen below was dated October 5th, 1953.

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That letter was the beginning of something beautiful. Mr. Hogan would create some of the most iconic irons that we’ve seen to date. Models like the Apex, Apex II, Medallion, Edge, and Radial to name a few. Mr. Hogan would pass away in 1997 and what was once a maker of the finest golf clubs simply strayed away and drifted into the fading sunset. Eventually to all but disappear from the golf industry. The brand saw a carousel of ownership that included Top-Flite and it was in 2003 when Callaway Golf bought the name. In 2012, the name would be sold to Perry Ellis International who produced apparel, accessories and golf balls under the name. The name lived on but the premium golf equipment did not.

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Ben Hogan Golf Equipment as we know it in 2019 surfaced when a long-time admirer and fellow Texan Terry Koehler (formerly SCOR Golf) approached the president of Perry Ellis about purchasing the name. Mr. Koehler was intent on starting a line of equipment bearing the name. The transaction took place, the name was resurrected and the company launched in 2014. At the 2015 PGA Merchandise Show it became official. Like a “Phoenix” rising from the ashes Ben Hogan Golf Equipment was back bearing a line of beautiful irons (Ft .Worth 15) and the TK 15 wedges. The following year the company brought along the VKTR hybrid, PTX irons and the Ft. Worth HI irons. I was more than happy to cover all of the above in 2015 and 2016. These irons were gorgeous and performed. Mr. Hogan himself would’ve been delighted that these clubs would bear his name.

This background leads us to what the real point of this article is about. As I’ve elaborated  in other articles…golf is at a weird crossroads. Instead of it truly being about the products themselves the equipment has gotten to a point where the retail prices have become somewhat astronomical. It seems that prices are a large part of the golf dialogue. To seal the deal regarding the high prices you have to factor in that your local shop pays a wholesale price per product and they have to see a profit on the goods. It’s business. Depending on where you live and what kind of course it is the mark-ups for profit margin can be anywhere from 15% on some things to as much as 35%. I kid you not because having been management and a Director of Golf Services at a course I’ve budgeted for Pro Shops and seen the wholesale prices. This is where the beauty and genius of Ben Hogan Golf Equipment enters the fray.

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If you were to walk into your local golf retailer and wanted to purchase a Vokey SM7 wedge what would that cost you? Maybe $150.00 USD (more in Canada with the exchange). How about a new Mack Daddy wedge from Callaway Golf? Likely about the same and what about a new Cleveland Golf RTX-4 wedge? It’ll be a tad less… say maybe $135 USD. Out of the wedges that I just mentioned how many are forged? Now you have a case like the Ben Hogan TK 15 wedges or the Equalizer wedges. These are forged from 1025 Carbon Steel. Right away you have higher quality materials for manufacturing. They feature high quality steel shafts (KBS) and top of the line Lamkin Grips. One other thing, about the Vokey, Mack Daddy or RTX-4 mentioned above. What if you wanted graphite shafts? There’ll be a slight upcharge. With Ben Hogan there isn’t because steel or graphite will cost only $75 for TK 15 or $100 for the Equalizer. So I challenge you to find wedges of the same quality for that price. But…How do they do it?

***No retail mark-up!!!

Ben Hogan Golf Equipment only sells to consumers. There is NO middleman (hence retailer) and they are only available on-line. Instead of paying for profit margins and excessive marketing campaigns golf consumers get high-quality golf equipment from Ben Hogan at factory direct prices. Ben Hogan Golf Equipment knows all too well that the cost of purchasing equipment has gotten too expensive. Because their costs are less so to are their prices. For example, the VKTR hybrid is $135 USD. A 7-piece set of their Edge irons for graphite or steel is $735. Remember these are forged irons!! The classy and elegant PTX irons are a little bit more at $770. Now compare these to any of the others in the industry and you’re paying several hundred dollars more. Almost to the point where you could buy the set and add in 3 wedges and maybe a hybrid for the same price or less than what you paid for the Mizuno, Bridgestone, Srixon or Cobra irons.

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If you’re really concerned about your needs and fitting don’t be. Maybe you already know your specs. So if you need them adjusted 2* flat or a 1/2 inch longer it’s not an issue. With all Ben Hogan Golf clubs length, lie and now loft customizations are available at no charge. Another advantage to Ben Hogan Golf  is that their clubs are all handcrafted with no mass production. If you don’t know your specs there are resources on the internet or visit your local fitter. Either way, you can feel safe and secure knowing that one way or another you can be fit into a set of clubs without breaking the bank.

Ben Hogan Golf. I absolutely love the direction that you’ve taken. I also love what you’re doing down in Texas. Your model is a fresh breath of air.

I sincerely hope that more golf consumers look at Ben Hogan Golf. Their equipment is classy and timeless and is at the highest of quality. All of this at the lowest price point in the industry. Stay tuned for more on Ben Hogan Golf as I’m in the process of testing the Equalizer wedges for review. So far I cannot say enough complimentary things about them.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

 

Why More Women Don’t Take Up More Golf

There are many reasons why people don’t play golf or more golf. I wanted to know why. How can we expand this game to include more people? So far, I have focused on just women. I asked around to find the most common reasoning behind why women don’t play golf or play more golf. I can’t say I’m surprised behind the reasoning of it. I myself have many of the same hang ups.

I don’t play golf for some of the reasons of other women but I’ve decided to change that. I have approached my husbands coach to try and teach me why not my husband? How would you be with your husband trying to teach you something new, he frustrates me. So I’ve decided now that I’m a contributor at UTNT and that I’m starting to travel a little bit I should maybe learn the game. As I learn I will be writing about the challenges that I face trying to learn the game. I’m sure it won’t be anything surprising to other  people that have attempted to take up golf.

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Back to my research. I was able to find out there are many hang-ups a lot of women suffer from which prevent them from playing the game. A lot of the hang-ups stem from how they are treated by the men on golf courses. I am not saying it is all men but as my husband says “The old boys’ network”. We want to go out there and play the sport just like the men want to but we are uncomfortable. A lot of the men have a tendency of gawking at a woman when she comes on a course or even a driving range. There are some men that will try to help a female if they think there is something that can be fixed. The only issue is more men are looking at a women just to stare. Newsflash guys… we don’t like to be started at. We want to go there for our peace and quiet and to improve. If you have any sense of respect please don’t stare at us…let us do our thing.

Time constraints. In talking to several women I just wanted to touch on this factor. Not to sound “old country” but for the most part women have said that they simply don’t have time. Between work, getting children to and from school and parenting in general many have have said that they don’t have the time. Closely related to having the time and parenting is that from one individual I heard that pregnancy has taken away the desire to get to a range or course to take up the game. Both LPGA Tour Hall of Fame golfers Lorena Ochoa and Annika Sorenstam walked away from professional golf to start a family. They were at the height of their careers.

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Another big hang-up is how often female golfers get insulted. Just because the average female can’t drive the ball 285 or 300 yards (then again neither can the typical recreational golfer)… don’t judge! You already have us hitting from a shorter distance, be patient and once again don’t judge. The mumbling under your breath or the complaints to other golfers 9 times out of 10 it gets back to us. Why do we have to be judged based on our gender? If a male cannot drive a ball 250 yards and drives it a similar distance to a woman we don’t hear you complaining about that. If you are going to complain about 1 person complain about everyone with that issue despite the gender.

Cost, for the love of everything golf. Why does the sport need to be so darn pricey? If it wasn’t so expensive to play maybe more people would. Newsflash… this is for the manufacturers. Everyone that wants to play golf is not rich so stop making it a rich persons sport. Be realistic or you know what? Make a secondary line. If you made the products more affordable more people would take it up and buy your products. Also the golf courses themselves. Is a $120 green fee for 18 holes is that really necessary. Is it not better to lower the rates and get more people on the course? Or is it better to have higher rates and not get as many? The carts aren’t making you money sitting in the cart compound.

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The course marshals. Yes, you are an issue as well. Stop rushing us off the course. I can understand if we are taking an unrealistic time but come on now. Whether it’s males, females, young or old. We all deserve the same amount of time. Marshals, if there’s one thing that you need to know it’s that breathing down our necks isn’t going to make us move faster. Instead, we’re going to feel frozen because you’re riding us. I understand though… we also have an obligation to keep up with the group in front of us.

Another concern about the game is feeling intimidated. It can be about the game but it is mostly by the men. I know it sounds like I’m man bashing but all I am doing is bringing to the forefront what the issues are with the game. Not all men fit this mold and I don’t mean to stereotype but this is from personal experiences that each woman I have spoken to has voiced. They feel like the men are trying to intimidate them. They make comments like they don’t belong on a course etc. Everyone belongs on a course people! Man, Woman, Boy, Girl, Young or Old. It is a form of exercise and dare I say relaxation.

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The final issue that I have is one that I’ve touched on it in a previous article. CLOTHING! Yes clothing. There is not enough “nice, affordable” pieces of clothing for women. I have been in contact with a couple of companies (Knights of Golf, Golftini and Gretchen Scott to name a couple) and I look forward to getting a chance to talk to them. These lines I feel may have some great pieces of clothing that we can feel comfortable in wearing. Keep your eyes open for what I have to say about the clothing maybe I can enlighten you all and assist with perhaps making you feel more comfortable to play this game.

I just want to re-iterate one more time. I’m not bashing all men. I am simply voicing concerns of the ones that cause these issues. Don’t get me wrong, I guarantee you that there are woman that cause the issues too… possibly for the men. What this write up comes down to is WE NEED TO MAKE A CHANGE! At least if we want to grow the sport. The generations are dying and the game of golf is dying with it. Let’s try to bring it back for our children, grandchildren and great grandchildren to enjoy too. There are too many electronics out there now and the newer generation are indoors playing games. Let’s spread the word and get these kids out of the house and onto a course.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee