The PGA Merchandise Show

For everyone that doesn’t know the annual PGA Merchandise Show that takes place in Orlando, FL every January is a “Mecca” for everything in the golf industry.

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Buyers, Exhibitors, Media, Industry and PGA Professionals from all over the globe invade the Orange County Convention Center (and Orange County National Golf Resort and Lodge). The show is dubbed as the “Major of Golf Business” and it truly is. If you’re involved in the golf industry you almost need to attend.  know that the case for me. It gives me a chance to network and arrange for articles and reviews for you my viewers.

Reed Worldwide Exhibitions is the organizing body that puts on the annual show. The logistics of the PGA Show is hard to fathom. I’ve attended the show over the last several years as I treat it as a sort of “pilgrimage”. Without it… I have no doubt that my blog and website doesn’t exist. Have I seen changes during the last several years at the show? Yes.. I have. Other attendees have seen it saying that it’s “shell of its former self”. Many feel that there is a lot less equipment and way too much apparel. I’ve personally seen changes at the show and definitely trends in the industry. The latter being a big reason why I attend. Yes, there is the coming and going of big names.

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The Wilson Golf booth at Demo Day. Orange County National Golf Resort and Lodge is the venue.

A couple of years ago everyone that attended the show saw that Nike Golf was a no show. When that happened I reported that something had (in all likelihood) gone “wrong”. It just felt like they were going out of  the golf equipment business (which we now know was the case). A little quieter we saw the likes of Bridgestone Golf and Mizuno Golf disappear from the show’s landscape. Why?

Well, when these things happen there’s always a lot of speculation. From soaring costs for space on the floor or a shift in the direction of a company… it happens. Honestly, the cost of having a booth on the floor (or a slot at Demo Day) is the largest complaint that I’ve heard from exhibitors. While I’ve never been told exact figures the show isn’t cheap for them to attend. I heard a rumor about how much it cost TaylorMade Golf to have their lavish set-up a few years ago but I never confirmed it.

It’s no secret that the aforementioned TaylorMade Golf is not attending the show this year. A story that I covered yesterday. While it’s unfortunate that they will not be in attendance this year and some view this as a “black eye” I am WAY more excited about who is attending. Bridgestone Golf is returning (last seen in 2015… their booth was really good then). Also returning to the show in 2019 is Mizuno Golf. Mizuno Golf will be on the floor for the first time since 2005. They were in attendance at one of the first show’s that I attended but they just had a tiny set-up in a meeting room in the OCCC’s concourse.

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For those that think the quality of the PGA Merchandise Show has slipped there are others that don’t view it the same way. 2018 saw record numbers of attendees and was named “the “Greatest Show of 2017″ at the 2018 Trade Show Executive (TSE) Gold 100 Awards Gala, Oct. 11, 2018”. Below is the full press release from Sherry Major who takes care of PR for PGA Shows Media.

PGA Merchandise Show Wins Trade Show Executive (TSE)
Gold 100 “Greatest Show of 2017” Award
 
NORWALK, Conn. (October 18, 2018) — The PGA Merchandise Show was named the “Greatest Show of 2017” at the 2018 Trade Show Executive (TSE) Gold 100 Awards Gala, Oct. 11, 2018, at Monarch Beach Resort in Dana Point, Calif.

The TSE Gold 100 Awards & Summit annually salutes the largest and most accomplished trade shows of the previous year, and the 2018 event drew a large crowd of show organizers for the celebration and a full schedule of educational sessions and networking opportunities, Oct. 10-12.

“The PGA Merchandise Show has evolved to serve the industry through the ups and downs of the golf market,” said PGA Golf Exhibitions Event Vice President Marc Simon. “Through this period, the PGA Show team has stayed even closer to its customers, and worked side-by-side with the PGA of America to anticipate market changes, adapt to industry developments and create new resources to help PGA Professionals, exhibitors and the golf industry prosper.”

“We are very honored, humbled and excited to be named the ‘Greatest Show of 2017’ by Trade Show Executive and will continue to work diligently to improve the PGA Merchandise Show each year.”

The PGA Merchandise Show, first established in 1954, is organized in partnership with the PGA of America.

“We are pleased with this important industry recognition for the PGA Merchandise Show and are proud of the strong partnership between the PGA of America and Reed Exhibitions,” said PGA of America Chief Commercial Officer Jeff Price. “Each year the PGA Merchandise Show is the largest gathering of PGA Professionals and an important opportunity for the global golf industry to connect face-to-face. Together, we strive to deliver tremendous value to PGA Professionals, manufacturers and industry leaders to drive the business of the game and to help the sport evolve.”

Full details of all award winners are available at TSEGold100.com.

Plans are well underway for the 2019 PGA Merchandise Show, held Jan. 22-25, in Orlando. The 66th edition of the event will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Demo Day, the world’s largest professional golf testing event, will be held on Tuesday, Jan. 22, at the Orange County National Golf Center. During PGA Show days, Jan. 23-25, at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. The PGA Merchandise Show, “the MAJOR of Golf Business,” is a trade-only event, not open to the public. Additional details are available at www.PGAShow.com.

I felt that 2017 was a good show and 2018 for me personally was even better. All that I know is that I cannot wait for January 2019.

Until The Next Tee!!

#fightandgrind #seeuonthenexttee

TaylorMade Golf NOT Attending the 2019 PGA Merchandise Show

A day ago or so I saw a rumour floating across the internet. The rumour was that TaylorMade Golf would not be attending the 2019 PGA Merchandise Show in Orlando, Florida.

Instead of opting to go by what I saw over social media I decided to go to the source. So I reached out to Nick Obritsch who is the Marketing Manager for TaylorMade-adidas Golf (Canada) to confirm or debunk the story. It has been confirmed that TaylorMade-adidas Golf will not be attending the PGA Merchandise Show in January.

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This is a bit of a “black eye” for the event that features all of the latest and greatest that the industry has to offer. An event that seems to have lost a little bit of its lustre when talking to other media outlets or attendees alike.

TaylorMade-adidas Golf is obviously one of the industry “David’s”. The brand has never shied away from having a tremendous representation at the PGA Merchandise Show. The brand used to take up a large segment of one end of the Orange County Convention Center. One year in particular they had an area that felt like you were at a lavish South Beach nightclub. In the past TaylorMade-adidas Golf has made huge announcements at the annual show. The largest of the bunch was in 2017 when the brand announced that Tiger Woods would be playing TaylorMade Golf equipment.

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Below is the official statement from TaylorMade Golf regarding their reason for not attending. Thanks go out to Mr. Obritsch for providing the official statement. One way or another I will provide coverage on the 2019 product range from TaylorMade Golf. That I guarantee.

David Abeles, CEO, TaylorMade Golf:

“In the coming years, TaylorMade plans to broaden its investment in the PGA of America, pursuing growth initiatives we believe create even greater value for the game of golf. As a result of the additional spend and following significant discussions with key stakeholders, including many of our TaylorMade PGA staff professionals, the decision was made to not attend the 2019 PGA Merchandise Show.”

Until The Next Tee!!

#fightandgrind #seeuonthenexttee

Ben Hogan Golf Equipment Company Debuts Ft. Worth WHITE Irons In Response to Exceptional Global Demand by Highly Skilled Golfers

I really am curious to see what the Ben Hogan Golf Equipment Company has up their collective sleeves with the release of the new Ft. Worth WHITE irons. I mean the original Ft. Worth irons that were released in 2015 were impressive. They featured a great feeling forged head and aesthetics second to nobody. I was at the 2015 PGA Merchandise Show (and Demo Day) that year to see them in person and swing them. Since that time, I’ve been pretty impressed with every product of theirs to this point.

Earlier in 2018, the Ben Hogan Golf Equipment Company released a stealthy, sexy BLACK version of the Ft. Worth irons. These were irons that really grabbed my attention although I would have concerns about the durability of the finish. could the same concern hold true for WHITE? There are advantages of considering Ben Hogan products with one of them being a fair price point. A 7-piece iron set can be purchased for $700 and can be customized for no upcharge. The Ben Hogan Golf Equipment Company a company that listens to its customers/consumers. Such a novel approach… a rarity.

For more information on the Ft. Worth WHITE irons please see the press release below as shared by Jared Minski from Mastro Communications.

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New Model Joins the Popular Ft. Worth BLACK Irons;Nickel-Chrome Clubhead Finish Irons Now Available Only at BenHoganGolf.com

“Fort Worth, Texas – October 15, 2018 –  Ben Hogan Golf Equipment Company (BHGEC) has introduced Ft. Worth WHITE Irons, a complimentary line of custom, hand-crafted forged irons that answer widespread golfer demand for a traditional nickel-chrome clubhead finish in their blade-style iron model.

The new irons join the popular Ft. Worth BLACK irons, one of Ben Hogan Golf’s most successful product lines, which feature a unique Diamond Black Metal (DBM) finish. The new ‘white’ irons are available for purchase immediately without retail mark-up thanks to BHG’s proven direct-to-consumer sales and distribution model that offers unprecedented pricing for high-performance, custom-made forged irons.  

“The Ft. Worth White Irons are illustrative of how Ben Hogan Golf Equipment Company interacts with and listens to its customers,” said Scott White, President and CEO, Ben Hogan Golf Equipment Company.  “On the heels of our sales success with the Ft. Worth Black Irons,  we found many ‘traditionalists’ who wanted to play this iron design with the standard nickel-chrome finish, so we accommodated them with this launch.”

White adds, “As with the Ft. Worth BLACK irons, the WHITE irons will be custom-built clubs to individual golfer’s specifications. But, most importantly, unlike other brands who launch a product that is not readily available, our exclusive factory-direct business model allows us to put these irons in the hands of golfers immediately and at hundreds of dollars less than they would pay for competitive products through green-grass and retail channels.”

The Ft. Worth White Irons feature a traditional forged blade design that is engineered for serious, accomplished players seeking a rare blend of feel, consistency, accuracy and forgiveness. Extensive player and machine testing validate that the irons generate a more penetrating ball flight on scoring irons, higher initial launch angles on long irons and better distance control on off-center hits, when compared with competitive irons. This is a direct result of dual Dynamic Progressive Weighting and Adaptive Perimeter Weighting Systems, which allow Ben Hogan engineers to optimize the size, shape and depth of the unique ‘depression cavity’ on the rear of each club head.

The new Ft. Worth White Irons also feature proprietary enhanced V-Sole® Technology, which is the most versatile sole in golf and has long been a trademark of Ben Hogan irons and wedges. It combines a high bounce leading edge and low bounce trailing edge on the sole and allows for easy manipulation of the club head no matter the lie and without changing the loft. The bounce angles on the Ft. Worth White Irons have been re-engineered slightly on each club head to eliminate ‘grab’ by the turf, especially on less-than-full shots.

Further, the Ben Hogan Golf Equipment Company’s signature PreciseLoft® System has been simplified in the Ft. Worth WHITE Irons. While the Company remains committed to consistent 4-degree loft gaps between each iron for optimal distance gapping and to minimize loft ‘compression’ at the short end of the set, the Ft. Worth WHITE Irons will only be offered in one loft matrix. The mid-high launch profile (22 to 46-degrees) is preferred by the vast majority of Ben Hogan iron players.  Ft. Worth White Irons will be stamped with traditional numbers (#4 – PW) on the sole.

As with all Ben Hogan irons, the Ft. Worth WHITE Irons can be customized at no charge and golfers can specify length, lie, loft and grips (standard or mid-sized) as well as their choice of a variety of steel and graphite shafts.

The Ft. Worth White Irons are available for purchase at www.BenHoganGolf.com exclusively. True to the company’s innovative Factory-Direct distribution and pricing strategy, they are sold direct-to-consumers for $700.00 per seven-piece set (#4 iron – Pitching Wedge). Moreover, the Company offers a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Company.

To learn more about Ben Hogan Golf, please visit www.benhogangolf.com.  Keep up-to-date with all of the latest Ben Hogan Golf news on social media:

Twitter: @BHGolfEquipment; Facebook: @BenHoganGolfEquipmentCompany; Instagram @BenHoganGolf

 

About Ben Hogan Golf Equipment

The Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs.  The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953.  The Company offers their premium products online at www.benhogangolf.com exclusively.  By eliminating the retail “middleman”, the Company’s cost structure is minimized, and consumers are able to purchase high-quality golf equipment at factory-direct prices. © 2018 Ben Hogan Golf Equipment Company, LLC.”

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Until The Next Tee!!

#fightandgrind #seeuonthenexttee