The legacy of Ben Hogan continues. Since 2015, the golfing world has seen the re-emergence of the Ben Hogan return to where it has always belonged. Up front and center in the golf equipment manufacturing business.

2015 saw the introduction of the Ben Hogan Golf Equipment Company and their seemingly timeless Ft. Worth irons along with their TK 15 wedge companions. In 2016, the brand brought out the equally (if not) more impressive PTX irons, Ft. Worth HI irons and the VKTR Hybrid which still remains one of the best-performing and best-looking hybrids that I ever made swings with. After a brief quiet time where I hadn’t heard anything from the brand in 2017 (upon reflection it was only a year that seemed longer), 2018 was a flurry of activity. From the introduction of high-end soft goods (backpacks, golf bags etc), their release of the Edge irons, Ft. Worth Black and Ft. Worth White irons (respectively) and ultimately the Equalizer wedges (stay tuned for a review of the latter) it set up a record-breaking year for the impressive independent company.

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Proving that 2018 was no fluke the pride of Fort Worth, Texas has now launched a range of putters. The Ben Hogan Golf Equipment Company has now introduced the golfing world to a premium line of forged putters. Golfers have the choice of four different heads to choose from. I fact, there are three blade models with different neck options (Single Bend, Gooseneck and Plumber’s Neck) and one mallet-style. All of the putters are constructed from 1025 Carbon Steel and range in head weights from 355 grams to 370 grams (BHM01 model). The milling is exquisite and this is a term that I seem to use often when I talk about products from the Ben Hogan Golf Equipment Company.

I am very proud to share the release as shared below by Jared Minski from Mastro Communications. For more details on these exciting new putters from Ben Hogan Golf please see the press release below.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

 

 

Iconic Brand’s First Putter Introduction in Nearly 15 Years; Forging Process Creates Unmatched Feel and Consistency on Putter Face for Ultimate Distance Control and “Trueness” on Every Roll

 

Fort Worth, Texas – March 18, 2019 – Ben Hogan once said, “there are no shortcuts in the quest for perfection.” Today, Ben Hogan Golf Equipment Company, the brand founded by the legendary golfer in 1953, introduced its first putter line in nearly fifteen years with the release of a Precision Milled FORGED putter line.

The new CNC precision milled putters are crafted from soft, 1020 carbon steel in a multi-step forging process that strengthens and purifies the molecular structure of the metal. True forging refines and tightens the grain structure of the steel and provides for uniform density across the entire face.  This eliminates hot spots, or dead areas,  and results in unparalleled feel, consistent distance control and “trueness” on every roll.

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Complementing the unique design features of the new Ben Hogan Precision Milled FORGED Putters, which are available in four (4) traditional head models with clean, elegant lines, is a proprietary DBM (Diamond Black Metal) finish. The most durable black finish on the market, DBM eliminates glare and generates more contrast with the ball and putting surface to promote better alignment.  Additionally, the face of every Ben Hogan Precision Milled FORGED putter is CNC milled for perfect flatness from heel to toe.

“A 100% forged, CNC precision milled putter is not the least expensive nor the easiest way to make a putter by any means, but at Ben Hogan Golf we believe it is the best way,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “Serious golfers demand precision and performance on the greens, and the new Ben Hogan Precision Milled Forged putters deliver.  They look great, but perform even better.  ”

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White adds, “What makes this new line even more special is our factory-direct business model, which provides golfers with an ultra-premium forged milled putter at a price far less than many mass-market investment cast putters. In fact, while many of today’s leading putter brands sell their top models at $400 or more through retail channels, we allow allows serious golfers to purchase one of our new Precision Milled FORGED putters for just $250 direct at BenHoganGolf.com.  This is unheard of given the feel, consistency and pure performance attributes of our forged putters, which are synonymous with Ben Hogan’s uncompromising standards.”

The four models in the new line of Ben Hogan Golf Precision Milled FORGED Putters include:

  • Plumber’s Neck Blade
    • 1 shaft offset, 2° loft and 355 gram head weight
    • 43° toe hang to promote an active gate-swing putting stroke
  • Player’s Blade with a double bend shaft
    • 1 full shaft offset, 2° loft  and 355 gram head weight
    • Face balanced for those who putt with a straight-back, straight-through stroke
  • Iconic Player’s Blade with a flowing neck
    • 1 shaft offset, 2° loft and 355 gram head weight
    • 50° of toe hang, ideal for an active open/close stroke
  • Player’s Mallet
    • Single bend shaft and ½ shaft offset, 2° loft and 370 gram head weight
    • Face balanced for those who putt with a straight-back, straight-through stroke

All Ben Hogan Golf equipment … every iron, wedge, hybrid and now putters … is built one-at-a-time, to a golfer’s specifications. Available in right-hand models only, the standard length for all Ben Hogan Precision Milled FORGED Putters is 35.0”, but all can be customized in lengths ranging from 33.5” to 36.5” (in half inch increments). The standard lie on all Ben Hogan Precision Milled FORGED putters is 70 degrees, but lie angles can be adjusted up to +/- 2.0 degrees flat or upright.  Additionally, Ben Hogan Golf has partnered with SuperStroke, the leading putter grip company in the world, to offer golfers a choice of three (3) popular grip styles: Flatso 1.0, MidSlim 2.0, Slim 3.0

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The Ben Hogan Golf Equipment Company also offers a number of consumer-centric programs, including free domestic shipping on orders over $250.00, flat-rate international shipping, a low or no-cost financing program, and no-charge customization of all clubs. And, recognizing that most golfers want to personally experience equipment before they purchase, Ben Hogan Golf offers a simple, risk-free Demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company. The Company reports that over 70% of people who try Ben Hogan Golf equipment via the Demo Program end up buying equipment.

Ben Hogan Golf’s line-up of Precision Milled FORGED Putters, which sell for $250 each, are available for purchase exclusively atwww.BenHoganGolf.com. Keep up-to-date with all of the latest Ben Hogan Golf news on social media:

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About Ben Hogan Golf Equipment

The Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs.  The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953.  The Company offers their premium products online at benhogangolf.com   exclusively.  By eliminating the retail “middleman”, the Company’s cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices. © 2019 Ben Hogan Golf Equipment Company, LLC.

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CAMARILLO, CA, March 14, 2019 – Sacks Parente Golf Company, builders of exceptional putters that defy convention, announces that Mike Zerah has joined the company as Executive Vice President of Marketing where he will focus on matching the Sacks Parente brand with the exceptional quality of its products.

Zerah comes to Sacks Parente with 12+ years of marketing experience, specifically in brand development. He’s helped some of the world’s leading brands, such as Nike, Jordan Brand, L.A. Lakers, and Bubba Watson connect on a deeper more intimate basis with their target audience. As Executive VP, Marketing for Sacks Parente, Zerah will be responsible for the direct development and implementation of the Sacks Parente brand and marketing strategies as well as new and existing products and will oversee the implementation of the marketing strategy – including campaigns, events, digital marketing, and PR.

An expert digital media strategist, Zerah is also the former Founder and CEO of Lucid Appeal, the premium fan engagement platform which powers mobile apps for the world’s top sports teams, brands, and athletes. He built Lucid Appeal from the ground up and successfully sold the company to OneUp Games, LLC, a tech company that provides mobile sports platforms. He is a graduate of the University of Southern California Marshall School of Business.

“I’m an avid golfer and have been using the same Scotty Cameron putter for 15 years and had no intention of switching,” said Zerah. “Within less than 24 hours of trying a Sacks Parente putter, the results were outstanding, and I was a convert. The quality of the product and the immediate success Sacks Parente has experienced after launching at the PGA Show make it a no brainer for me come on board and help grow the brand and the business.”

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Sacks Parente Series 39 Blade putters. 2019 PGA Show

“We’ve been growing faster than expected after our recent launch and have gotten to the point where it became clear that as part of our business growth strategy, our company would require a person who is dedicated to overseeing our branding and marketing efforts,” said Tim Triplett, CEO of Sacks Parente Golf. “Mike brings a wealth of experience and expertise in marketing with a proven track record of success, and we’re thrilled to welcome him to the Sacks Parente team.”

All Sacks Parente putter designs feature the company’s patented Ultra-Low Balance Point (ULBP) technology that lowers the balance point along the shaft between the sole and a point not more than 5 inches above the sole, causing the putter head to square and release at impact, delivering exceptional rollout and accuracy. In addition, all Sacks Parente putters maximize MOI by combining the use of ultra-light weight alloys and high-density tungsten, to significantly move more weight from the center of the putter to the heel and toe. The company has numerous patents and patents pending in regard to the science associated with these exceptional putters, which are available in both Player and Tour Models.

For more information, visit www.sacksparente.com.

 

 

About Sacks Parente Golf

Sacks Parente Golf Company was founded by Steve Sacks and Richard Parente, a legendary duo of golf professionals, who as entrepreneurs have founded, built and grown some of the best names in golf. They have advised, consulted and designed clubs for the who’s who of the industry over a combined 100+years. Sacks Parente Golf is based in Camarillo, California, in a facility that has been constructed with state-of-the-art robotics and analytic instruments to test and prove the science. The company is backed by sophisticated and strategic investors from the USA and Japan. Sacks Parente Golf is an NXV company.