PGA Golf Exhibitions Announces Multi-Year Participation Agreement with Titleist and FootJoy Beginning with the 2020 PGA Merchandise Show

NORWALK, Conn. (December 2, 2019) – PGA Golf Exhibitions announced today a new multi-year participation agreement for Titleist and FootJoy beginning with the 67th PGA Merchandise Show, Jan. 21-24, 2020, in Orlando, Fla.

The PGA Merchandise Show annually welcomes more than 1,000 top golf companies and brands and nearly 40,000 industry professionals from around the world to explore industry trends, test new equipment and technology, source widespread golf lifestyle merchandise, learn fresh business and retail strategies, network among peers and help move forward the business of the sport.

Titleist will participate in the PGA Show Demo Day on Tuesday, Jan. 21, at the Orange County National Golf Center, highlighting its latest technology and offering hands-on testing of its full 2020 equipment lineup to PGA Professionals and golf retailers. During PGA Show days, Jan. 22-24, Titleist and FootJoy will showcase their complete product lines in two separate anchor exhibits and host a series of educational workshops within the Orange County Convention Center.

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Acushnet Holdings (Titlteist/Footjoy) announces a multi-year pact.

“We are pleased to once again welcome Titleist and FootJoy to the PGA Merchandise Show and greatly value their ongoing support of the Show and its attending industry professionals,” said PGA Golf Exhibitions Event Vice President Marc Simon. “Their participation throughout PGA Show Week provides an exciting experience across their full array of products and we look forward to helping them showcase the Acushnet family of brands for many more years to come.”

“On behalf of our nearly 29,000 PGA Professionals, we greatly appreciate the Titleist and FootJoy brands for their year-round support and promotion of PGA Professionals,” said John Easterbrook, PGA, Chief Membership Officer of the PGA of America. “Their annual activations at the PGA Merchandise Show help to educate and empower PGA Professionals to grow and improve their business during the most important golf industry week of the year.”

“The PGA Merchandise Show presents a unique opportunity for our Titleist and FootJoy teams to connect with a high concentration of partners, showcase our products, and provide connective educational opportunities for thousands of PGA Professionals,” said Peter Broome, Senior Vice President, Industry and Trade Relations. “The timing of this gathering sets the tone for the year and we look forward to participating for many shows to come.”

About Acushnet Holdings/Titleist & FootJoy

We are the global leader in the design, development, manufacture and distribution of performance-driven golf products, which are widely recognized for their quality excellence. Driven by our focus on dedicated and discerning golfers and the golf shops that serve them, we believe we are the most authentic and enduring company in the golf industry. Our mission – to be the performance and quality leader in every golf product category in which we compete – has remained consistent since we entered the golf ball business in 1932. Today, we are the steward of two of the most revered brands in golf – Titleist, golf’s leading performance equipment brand, and FootJoy, golf’s leading performance wearables brand. Additional information can be found at www.acushnetholdingscorp.com.

About the PGA Merchandise Show

The PGA Merchandise Show, “the MAJOR of Golf Business,” is organized in partnership with the PGA of America and is a trade-only event, not open to the public.

Learn more at PGAShow.com.

The Golf Industry Expo – Part 2

Last week, I attended the Golf Industry Expo put on by the PGA of Ontario in Kitchener. In a recap that I posted on Wednesday (Expo Recap), I covered some of the exciting products that I saw while I was there. Both equipment that has been released through press releases and others that were under embargo. One of those products seen has since been released to the public and consequentially I wasted no time in writing a review on the product. The Evnroll Putters ER10 Outback (ER10 Outback Review).  But there were more discoveries that I made that didn’t involve equipment.

I’m always into discovering and covering brands developed in Canada when I have the opportunity. Truthfully, I don’t get the opportunity too often. That changed last week during the show.

My first discovery was a golf lifestyle brand by the name of PLYR. PLYR is based out of Saskatoon, Saskatchewan and they make apparel that lets people know that not only you’re a golfer but that you’re a PLYR… Or shall I say a player too. From a wide assortment of caps and toques (beanies) to outerwear and t-shirts, there is something from PLYR that you might like. I had the opportunity to talk to Plyr Golf Co-Founder and President Chase Porter and this is a brand that is starting to sweep across Canada and with any luck, beyond. For more information please visit Plyr’s website.

Later on in the day as I was walking through the show floor my eyes caught some pretty snazzy, bright, and fun pieces of apparel. Bright vivid colors, prints, and flamingos. Upon further examination, the booth was that of another Canadian apparel brand. This brand is just a little bit different than most I have covered. The reason is that it is apparel for junior golfers. Introducing, Swing Junior Apparel. Every year at the PGA Show I cover a lot of ground. The fashion end of the exhibition hall is massive yet out of all of the apparel on the floor there isn’t much in the way of dedicated junior golf apparel brands. Swing Junior Apparel is exactly that. They offer fun styles from girls rompers to athletic boys polos and everything in between. The apparel is high-quality, well-fabricated while the materials are lightweight performance fabric that is airy and they all have a great feel of hand. What’s more, is that they are very fairly priced. I had a great talk at the booth with Lynn holden (Logistics and Fulfillment) and I walked away very impressed with this brand, Swing Junior Apparel ranges in sizes from 4-18. Also of note is that they’re looking for Junior Golf Brand Ambassadors #SWINGtoWIN. For more information please visit Swing’s website.

There are more great products that I saw while at the show but if there is one that I wanted to talk about real quickly it would be new golf shoes coming out from New Balance Golf. I had the opportunity to chat with Wendy Shackleton (Owner of Shack’s Sales Agency). Ms. Shackleton is a rep for New Balance in Ontario. At the booth, I was introduced to the New Balance Fresh Foam Links SL. Available in a few different colourways including White/Green/Yellow these golf shoes are very attractive. As one might expect from a shoe company like New Balance they’ve invested countless hours of R&D into the kinesiology of the feet. The NB Fresh Foam Links SL”utilizes data-driven designs to determine zones in the midsole where altering levels of compression and resistance are aligned to provide ultra-soft cushioning and lateral stability”. Are you familiar with mapping technology like “BodiTrak” where it maps where your weight is placed throughout the swing? Well, that’s basically what New Balance had done with these shoes. They had my size so I tried them on. Right out-of-the-box they were comfortable, felt cushy but with support and quite frankly my temperamental feet loved them in the short time I had them on. A “live-fire” testing and review has been arranged and I will be wearing them in Orlando at the PGA Show. I cannot wait.

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Last but not least, I wanted to touch on a product really fast. While it may not be a golf product per se I wanted to touch on a beer, I mean, golf and beer go together right?! Just like peas and carrots. While at the expo I walked by a booth a tried a beer from a brewery that I had never heard of. That brewery was Amsterdam Brewing Company. Amsterdam are the producers of 3 Speed Lager which is a German-style Lager. this beer is the best-tasting beer that I have tried in my life. So good in fact that I have dubbed it “The Officially Unofficial Beer of UTNT”. This beer has won awards and rightfully so. If you’re a reader of mine and you live in Ontario, Canada get your hands on this craft beer. Amsterdam is the third-largest craft brewery in Ontario.

 

Until The Next Tee!!

#seeuonthenexttee #fightandgrind

Ten Celebrity Golf Tips

Sometimes to make ourselves better we need to get out of our comfort zones. I’ve been the sole writer, photographer, and editor of Until The Next Tee that when I was approached recently about collaborating with another website I got a little bit spooked. The saying goes that what doesn’t kill us, makes us stronger”. Collaborating with another website, what kind of “rabbit hole” is this?

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Anyways, recently I was approached by a gentleman by the name of Chris Lee. Mr. Lee is a representative of Glencor Golf. Glencor Golf is a team of golf travel specialists that focuses on golf holidays in Europe, Asia, and the Middle East.

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If I liked the piece, I was asked by Mr. Lee if I would like to share an article with my readership from their blog. As it turns out the article was an interesting piece that analyzed a variety of celebrity golf swings. Celebrity golf swings included are Will Smith, Justin Timberlake, and #45 to name a few. The swings were analyzed by a PGA Professional with the premise of giving keys to maybe help “you” become a better golfer.

Please click on the link below to be redirected to Glencor Golf.

Ten Celebrity Golf Tips

Until The Next Tee!!

#SeeUOnTheNextTee #FightandGrind

 

Bald Head Blues Staffer Joel Dahmen Poised to Play in his First Golf Major Sporting Bald Head Blues

BALD HEAD ISLAND, NC – May 15, 2019 – Bald Head Blues, a golf and island-inspired apparel company, distinguished by its golf cart with surfboard logo, announced today that company brand ambassador, Joel Dahmen, fresh off a hot week at the Wells Fargo Championship, will be teeing it up at the upcoming PGA Championship, donning Bald Head Blues.

“Joel is playing some pretty inspired golf, actually he is on a hot streak. At the Wells Fargo Championship, he shot two consecutive rounds of 66 and captured a runner-up position, just three strokes from the winner. Our team is extremely proud of him, and can’t wait to see him navigate Bethpage Black. We believe with his level of accuracy off the tee, we’re going to see some of his best golf yet,” commented Bald Head Blues Founder & CEO, Claude Pope.

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In Dahmen’s quest for the Wannamaker Trophy, he will be sporting apparel from Bald Head Blues’ Spring Collection. To combat some of the upcoming inclement weather, he will be wearing the company’s signature performance “Quarter Zip” jacket. He will also wear the highly popular, Albatross Polo golf shirt, in a variety of colors. The Albatross Polo golf shirt features ComfortDry Technology, which is lightweight, promotes moisture wicking, and has a 4-way stretch for ultimate performance. All of Dahmen’s apparel will be embroidered with the Bald Head Blues distinct logo.

Dahmen has enjoyed a successful 2019 PGA TOUR season with his runner-up position at the Wells Fargo, which allowed him to compete at the PGA Championship, but it also secured his 2020 PGA TOUR card. His high level of play also captured a T-9 finish at the Farmers Insurance and a T-12 finish at the Players Championship. He is currently ranked #32 in the Fed Ex Cup points and has won over 1.7 million in prize money.

These notable finishes, and Dahmen’s overall success this season can be attributed to his driving accuracy. He is currently ranked #20th on the PGA TOUR in driving accuracy.

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“Bethpage has some pretty difficult rough, imposing bunkers, and awkward angles, but look for Joel to be in the middle of the fairway,” added Pope.

In 2018, Dahmen signed a two year Bald Head Blues endorsement deal. Since joining the Bald Head Blues team, he is playing some of the best golf of his career.

 

About Bald Head Blues

“Clothing for Coasting”

For over 25 years, the Pope family has enjoyed the wonder and majesty of Bald Head Island with its acres of beaches, untouched marshes, maritime forests, pristine harbor, and casual coastal lifestyle. It’s a special place where nature’s abundance and casual lifestyle inspired the formation of Bald Head Blues. An apparel company that embraces the island’s extraordinary experience.

Unique to the island is its mode of transportation. Locals and tourists alike use electric golf carts to get around and more than often they are hauling beach chairs, umbrellas, boogie boards, and surf boards. This island lifestyle where a quick ride to the beach becomes an adventure is represented by the Bald Head Blues logo.

All pieces in the Bald Head Blues Collections are fun, casual, colorful and classic. They employ high-performance fabrics, refined designs and an inimitable attention to details. The new 2019 Spring Collection which includes Aruba, Coral, Lavender, Regatta, and Spring magnify the island’s vibrant colors. Each series is bold, fresh, and energetic.

Bald Head Blues is known for their coastal and island style but their collections also incorporate technology like “Comfort Flex” which combines Pima cotton with the performance and stretch of spandex. For rounds played in the heat, Bald Head Blues has utilized “Comfort Dry.” This polyester/spandex blend is moisture wicking, lightweight and has a 4-way stretch for ultimate performance. The new Albatross Polo is also treated with a UPF 50+ for UV protection.

These high-performance technologies and fabrics are worn by Bald Head Blues brand ambassadors and PGA TOUR Professionals Joel Dahmen and Martin Piller. They both face extreme weather changes on the tour and their Bald Head Blues polos keep them comfortable and ready to compete.

Bald Head Blues transports you to a place you want to be – even if you aren’t there. Maybe it’s to the golf course, the tennis courts or on the beach. For the Pope Family, its Bald Head Island. Where do you want to go?

 

Sacks Parente Golf Company Welcomes Mike Zerah in Newly Created Position as Executive Vice President of Marketing ​ ​​

CAMARILLO, CA, March 14, 2019 – Sacks Parente Golf Company, builders of exceptional putters that defy convention, announces that Mike Zerah has joined the company as Executive Vice President of Marketing where he will focus on matching the Sacks Parente brand with the exceptional quality of its products.

Zerah comes to Sacks Parente with 12+ years of marketing experience, specifically in brand development. He’s helped some of the world’s leading brands, such as Nike, Jordan Brand, L.A. Lakers, and Bubba Watson connect on a deeper more intimate basis with their target audience. As Executive VP, Marketing for Sacks Parente, Zerah will be responsible for the direct development and implementation of the Sacks Parente brand and marketing strategies as well as new and existing products and will oversee the implementation of the marketing strategy – including campaigns, events, digital marketing, and PR.

An expert digital media strategist, Zerah is also the former Founder and CEO of Lucid Appeal, the premium fan engagement platform which powers mobile apps for the world’s top sports teams, brands, and athletes. He built Lucid Appeal from the ground up and successfully sold the company to OneUp Games, LLC, a tech company that provides mobile sports platforms. He is a graduate of the University of Southern California Marshall School of Business.

“I’m an avid golfer and have been using the same Scotty Cameron putter for 15 years and had no intention of switching,” said Zerah. “Within less than 24 hours of trying a Sacks Parente putter, the results were outstanding, and I was a convert. The quality of the product and the immediate success Sacks Parente has experienced after launching at the PGA Show make it a no brainer for me come on board and help grow the brand and the business.”

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Sacks Parente Series 39 Blade putters. 2019 PGA Show

“We’ve been growing faster than expected after our recent launch and have gotten to the point where it became clear that as part of our business growth strategy, our company would require a person who is dedicated to overseeing our branding and marketing efforts,” said Tim Triplett, CEO of Sacks Parente Golf. “Mike brings a wealth of experience and expertise in marketing with a proven track record of success, and we’re thrilled to welcome him to the Sacks Parente team.”

All Sacks Parente putter designs feature the company’s patented Ultra-Low Balance Point (ULBP) technology that lowers the balance point along the shaft between the sole and a point not more than 5 inches above the sole, causing the putter head to square and release at impact, delivering exceptional rollout and accuracy. In addition, all Sacks Parente putters maximize MOI by combining the use of ultra-light weight alloys and high-density tungsten, to significantly move more weight from the center of the putter to the heel and toe. The company has numerous patents and patents pending in regard to the science associated with these exceptional putters, which are available in both Player and Tour Models.

For more information, visit www.sacksparente.com.

 

 

About Sacks Parente Golf

Sacks Parente Golf Company was founded by Steve Sacks and Richard Parente, a legendary duo of golf professionals, who as entrepreneurs have founded, built and grown some of the best names in golf. They have advised, consulted and designed clubs for the who’s who of the industry over a combined 100+years. Sacks Parente Golf is based in Camarillo, California, in a facility that has been constructed with state-of-the-art robotics and analytic instruments to test and prove the science. The company is backed by sophisticated and strategic investors from the USA and Japan. Sacks Parente Golf is an NXV company.

Swing Your Swing

This week’s PGA Tour stop was the Waste Management Phoenix Open. The hole of “The People’s Tournament” where the rowdiest, rocking, raucous fans gather around the 16th Hole. It’s a stadium atmosphere that by no accident happens to be on the same weekend as the Super Bowl. Honestly, I wish golf had more of this but this is what makes this tournament so special. It’s their baby… it’s the very entity of this event. What often is forgotten about the WM Phoenix Open is the fact that this tournament has raised $122 M USD for Arizona Charities.

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The Thunderbirds do their thing… one day I will be there too. (Photo Credit: WM Phoenix Open)

This week was different as well because we saw the PGA TOUR debut of Matthew Wolff. Wolff, is a 19 year old amateur who plays collegiate golf at Oklahoma State University (yes… the same OSU as alum Rickie Fowler). He was a First Team All-American as a freshman and won his final three events last fall. A swing that can win quite obviously… right?!

According to the “Golf Twitterverse” Wolff’s swing as unorthodox as it “seems” drew the ire of the “keyboard warriors” that are all “PGA Professionals” amongst us. Some of the comments that I read were things like

  • “I have seen better swings in my golf league”.
  • “That swing is just yuck”.
  • “That’s a gross swing FR”.

Basically, there were plenty of people insinuating that his swing was trash. A total “Dumpster Fire”. Basically, if you think that this swing is trash you must also think that Jim Furyk and Ryan Moore are also trash and have no idea of the golf swing in general.The first thing that you need to consider is this. It doesn’t matter how you get to the top… it’s how you get to the bottom. The swing is the most important in the approximately 24″ before and post impact. When I work with students I ask a couple of questions the first time that I work with someone. The first is “Do you have any health impediments?”. The second question is this.

“What do these swings have in common with each other. Annika Sorenstam, 2000 Tiger Woods, Jim Furyk, Bobby Jones, Jack Nicklaus, Phil Mickelson, Adam Scott and Ryan Moore have in common?”

The answer is almost always “No idea”. So I enlighten them with the easy answer. It’s where they’re at pre-impact, impact and post-impact”. There is NO ONE correct way to swing a golf club. All of those swings proves the point.

Here’s my take on his swing.

  1. His waggle is a mechanism to get things rolling. I’ve never met him but maybe there’s a hint that he has to keep moving.
  2. He takes the golf club outside a little bit like Jim Furyk or Ryan Moore. In a way that is sort of similar to elements of Leadbetter’s “A-Swing”. Note the downturn of his lead shoulder.
  3. Notice the left heel. Hi lead heel. He lifts it like so many of the greats. For that reason his swing will last through the years and will likely prevent him from major back issues.
  4. He plants the heel… stimulating the transition.
  5. As steep as it is… he flattens his plane with lag to burn. Pause at .02.
  6. Wolff extends great thru impact and down the line

Essentially, there’s a ton of good going on in his swing… and it clearly displays the power and why he’s won.

The long and short of this is to simply… “Swing your swing”. Oh… he also made the cut too!

***I will elaborate on Ho Sung Choi in the near future

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

2019 PGA Show Demo Day – Summary

The buzz of the chatter amongst golfers. Golfers that are industry professionals, PGA Professionals and media types. The sound of golf balls meeting club face. The hustle of going from one side of the range to the other. This is Demo Day at the 2019 PGA Merchandise Show.

Today started out early enough. In fact, I was laying awake in bed at 4:30 a.m. with visions of golf balls and new drivers dancing through my head. Part of it was because of all the equipment that I was about to digest and part of it was concern because I had no idea who was coming to swing the clubs. It would be one of Dr. Jekyll, Mr. Hyde or Frankenstein. Hitting into a net in the backyard is one thing… but not seeing real flight is another.

 

After getting ready, Crystal and I left the motel and made our way to the Orange County Convention Center where we checked-in to the Media Center and picked up our badges. After taking the obligatory shot in front of the large PGA Show sign we made our way to the shuttle bus that would transport us to Demo Day at Orange County National Golf Resort and Lodge. Thru Disney and traffic our driver navigated his way ever the skillful driver.

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Upon arrival, it was time to have the first scheduled meeting. Wilson Golf. The 2019 line-up is so much more than the Driver vs Driver 2 winner (Cortex). I had a nice talk with Rich Hulock (Wilson Golf Innovation Manager – Metal Woods) about their range for 2019. The first thing that I need to say in a brief summary is that the Cortex was the rightful winner of the reality t.v. show. It looks fantastic (their nicest to date), the sound/feel was on point and the performance was undeniably terrific. However, as I alluded to Wilson Golf introduced their D7 range recently. When released, I said that the D7 driver and woods “looked right”. They are!! This is a product range that performs and has an appealing price-point. Oh, the D7 irons were just as good as the metal woods. I’ve often said that while their irons have been great for some time now their metal woods have lagged behind. This is simply not the case in 2019.

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Tour Edge Exotics released their EXS range in late 2018. I had the opportunity to test and review the hybrid. I’ve been saying for some time that Tour Edge Exotics got it right with EXS. They got it right because they had a ton of technology packed into their clubs with a very attractive price point. The driver was worth the price of admission and the same can be said of the fairway wood and irons. I have no doubt that Tour Edge Exotics (EXS) is the best bargain for the golfer dollar in 2019.

I should really talk about Callaway Golf and the Epic Flash. I had the pleasure of meeting with Dave Neville. Mr. Neville is the Senior Director of Brand Management for Callaway Golf. Admittedly, I had some skepticism about their latest creation. I mean AI (Artificial Intelligence) in a golf club. “Flash Face Technology”? Really?! After the launch and in the days leading up to the show I offered these words. “If they married the Rogue and Epic… they might really have something”. Holy Smokes! They have something! In 2017, I said that Epic looked and performed just like it should. The Epic Flash is that and more. It’s AMAZING! As much as I loved the driver the fairway wood was even better. Oh… the latest iteration of Apex is one great set of irons. The sound and feel is so pleasant. It’s what I dream of at night.

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Cobra Golf. The new KING F9 SPEEDBACK driver already has two wins to its credit. Both Lexi and Bryson have won with it in their golf bags. After how good the F8/F8+ were in 2018 I wondered how the encore would be. Tom Olsavsky… I have no idea how your R&D does it but you guys did it again. That product range of metal woods is just a total juggernaut. When it came to the new SPEEDBACK irons (Variable and ONE Length) I knew within two swings how good they were. Either one produced easy launch and a repeatable ball flight. My meeting with Mr. Olsavsky was very educational.

Bridgestone Golf. Not only did I see new clubs of theirs today (Tour B JGR) but I also saw and used their newly introduced E12 golf ball. It’s priced at $29.99 USD and is a 3-piece offering. The wind was brutal out there today and this golf ball stayed on line in the wind, was very controllable and feels great off of all clubs. Speaking of feel. Their tour B JGR driver and metal woods had one of the most responsive faces of the day. I describe the feeling as “lively”. Moreover the new Tour B JGR irons are not only great-looking but are really easy to swing and launch.

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Mizuno Golf. I never made any swings with the irons. What I did do however (time constraints) was make swings with the ST-190 driver. There are two models of ST-190. (standard and G). Not only does this club look great and feel even better. It’s face is “jumpy”. Swings were rewarded with flights that just seemed to float and continue down range.

Every year that I come down to the PGA Show I eventually find a “hidden gem”. The discovery of the 2019 PGA Show might have happened at Demo Day. Have you heard of Eagle Rebirth Golf? No? That’s because they’re new. I had an appointment at 3 p.m. with the owner Ernie Reynolds at the ICG booth. He has a very thorough range. Drivers, woods, hybrids, irons, wedges and a couple of putters. I nearly made swings with everything that he had. The irons and wedges are forged from 8620 and they feel soft. The driver and metal woods were easy to launch, went straight and just penetrated. I was picking a tall flag in the middle of the range and I was carrying driver over it. Oh… there was a hurting quartering wind. I wasn’t too sure what to expect after looking at them on their site… let me tell you. It wasn’t what I experienced. Holy Smokes! It takes a while for this Eagle to land. Mr. Reynolds… you have some amazing products.

I could go on and on but I won’t. Here’s what you need to know. The products are so good in 2019 that it’s hard to comprehend. This product cycle is STRONG! Look for first impression reviews of all of these clubs and more in the near future. Time to lick the wounds and get ready as the show moves indoors tomorrow for Day ONE.

Until The Next Tee!!

#FightAndGrind #SeeUOntheNextTee