aboutGOLF launches aG links – The platform for the modern golfer at the 2019 PGA Show

Thanks to Mary Beth Lacy of Mary Beth Lacy Inc for sharing this press release.

On my list of exhibitors to visit is Kirkland, Washington based aboutGOLF. One of the leaders in the golf simulator business. The company just happens to be the chosen simulator of the PGA Tour. At the 2019 PGA Merchandise Show aboutGOLF will be introducing a new platform called “aG Links”.

aG Links promises to give golfers of all skill levels endless entertainment. For more details please see the press release below.

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Kirkland, WA (January 18, 2019) — aboutGOLF, market leader in golf simulator and performance technology, will exhibit at the 2019 PGA Merchandise Show in Orlando — January 23-25, 2019 at the Orange County Convention Center.

 

aboutGOLF is excited to release aG Links, the Platform for the Modern Golfer, at the PGA 2019 Merchandise Show. aboutGOLF’s Modern Golfer ranges from the newest novice to the most skilled players on the PGA Tour, providing a challenging and fun experience for anyone.

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aboutGOLF is also excited to take part in the PGA of America Teaching & Coaching Summit prior to the Show on January 20th and 21st alongside the most influential names in coaching and PGA of America Professionals. aboutGOLFs dedication to craftsmanship, ingenuity, and innovation for the modern golfer perfectly aligns with the Teaching & Coaching Summit focus.

 

The new aG Links platform along with the launch of the new aboutGOLF App (available for IOS and Android), empowers golf enthusiast, providing direct access to their data anytime, anywhere, and on any device. With aG, the modern golfer, has the ability to improve their swing and overall accuracy, gain access to exclusive courses, along with best-in-class technology for endless entertainment.

 

“We’re thrilled to demonstrate our latest technology to PGA Professionals and industry influencers,” says Randall Henry, CGO of aboutGOLF. “I’m confident that once they experience our new aG Links platform, they will be impressed by the changes. We’re shaping the future of indoor golf performance – taking on challenges presented by a new wave of golf enthusiasts, plus making it possible for even the most avid golfers to get instant access to the game they love.”

 

As an official simulator partner of the PGA TOUR, aboutGOLF is dedicated to innovation and advancements for the golf industry. aboutGOLF’s deep roots as the world’s number one all-time distributor of computer golf simulation software and focus on working with businesses to improve revenue streams and ROI, are differentiators that set aboutGOLF apart in the golf simulator market.

 

aboutGOLF’s simulators are already popular at many indoor golf centers, golf clubs, resorts, club fitting centers, restaurants, hotels, bars, universities, and private residences. With an upgraded aG Links solution, a traditional simulator is elevated to the next level allowing the modern golfer to truly “be in the game” no matter the location.

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Be sure to stop by the aboutGOLF booth #3442 during the PGA 2019 Merchandise Show and download the free aG App to learn more about this new wave of golf.

 

ABOUT aboutGOLF

 

aboutGOLF is the Platform for the Modern Golfer. Providing unmatched technology with endless entertainment. As the Official Golf Simulator Provider of the PGA TOUR, aboutGOLF is shaping the future of the indoor golf performance experience. aboutGOLF is making it possible for even the most experienced golfers to gain instant access to the game they love, while delivering the performance and accuracy needed to improve their game.

 

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

The Future of the Industry

As the 2019 PGA Merchandise Show inches ever so closer to I do have some concerns about the industry and the direction that it’s heading towards.

Going back to October, golf manufacturers started to reveal their respective product cycles for 2019. With all of these introductions being made golfers clamber at all of the new goodies that will be filling up racks in Pro Shops and golf retailers worldwide. So shiny, sexy and expensive.

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In general, operating and processing costs have been exponentially on the rise over the last several years. This is especially true in Canada where currency rates and taxes drive the cost of literally everything upwards (not just golf products). This is something that I touched on in my article (Get Growing) as it pertained to golf courses themselves. Now factor in global politics with tariffs and so on. Suddenly, if products are made overseas (where most are produced) on the cheap in China, Vietnam, Malaysia etc the costs to ship them (fuel), port charges, delivery and so on increases. It’s a classic “trickle-down”. Please bear in mind that I never went to school for business (or journalism for that matter).

So the overall cost of producing golf goods has to rise. It’s “cause and effect”. But does it really have to be the way that it’s gotten? As new equipment has been released I’ve been paying extra attention to the M.A.P or M.S.R.P. with each release. Of interest, was the release yesterday of TaylorMade Golf’s new M5 and M6 metalwoods. The M5 driver is going to retail for $699.99 CAD while the M6 is a little less $599.99. However, what I find truly eye opening is the cost of their fairway metals. The M5 is $499.99 CAD while M6 is going to be $399.99 CAD. I’m not sure what these figures are going to be in USD but I’m guessing about a hundred less. You know that the Callaway Golf Epic Flash, PING and so on are likely going to be the same thing. I’d be pleasantly surprised if the weren’t.

Remember my piece Apex Predators? TaylorMade and Callaway Golf are who I was talking about.

So it has to be that way right? Wrong! Tour Edge Golf also had a fairway wood that yielded plenty of sticker shot. The Original Tour Edge Exotics 3 wood. It had a cult following. Anyways, 2019 has proved something. The exorbitant cost of producing and selling golf products doesn’t need to involve selling organs on the black market. Tour Edge Golf has done this with their EXS range. I’m basing my evaluation on a small sample size based on press releases and my testing of the EXS hybrid (Hybrid Review). You have golf clubs with premium materials, amazing shafts and a ton of technology for a fraction of the prices above. Their driver is $299.99 USD or what I assume will be around $399.99 CAD.

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So with this I have a question that I’d like to pose. If one company can produce premium equipment and sell said equipment for a fraction of the cost of the others… why can’t they? Oh I may already have that answer. Someone has to pay the player’s contracts. At the end of the day who is paying the contracts? The consumers that purchase the hard goods.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

Mizuno Golf North America – Returns to the PGA Merchandise Show

One of the things that I’m most excited about attending the 2019 PGA Merchandise Show is the fact that it sees a return. Even though Mizuno Golf North America was in attendance for my first couple of shows their presence was limited to a meeting room in the Orange County Convention Center’s concourse (hallway area).

Mizuno Golf had a very nice 2018 with Tour Staff like Stacy Lewis from the LPGA Tour, Eddie Pepperell, Jhonnotan Vegas and Brooks Koepka leading the way playing their irons. For the first time since 2005 Mizuno Golf North America will be on the show floor.

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Photo Credit: Getty Images

I’m looking very forward to visiting their booth at Demo Day and on the show floor. It’s been a long time since I made swings with Mizuno Golf products. If it wasn’t the JPX EZ (2015) then it was definitely the JPX EZ range from 2014.

Please see the press release below for more information.

 

NORCROSS, Ga. – (November 14, 2018) – Mizuno, a global leader in golf equipment who is renowned for its expertise in irons, announced the company’s plans to participate in the 2019 PGA Merchandise Show, Jan. 22-25, in Orlando. Mizuno will offer hands-on product testing at the PGA Show Demo Day and showcase a comprehensive lineup of its newest golf equipment, bags and accessories on the PGA Show Floor to more than 40,000 attending PGA professionals, golf retailers and industry leaders from around the world.

 

“The golf industry is changing at high speed. A critical piece to Mizuno’s success has been our relationship with golf professionals – the club fitters and PGA Professionals who are engaged in the industry every day. The PGA Merchandise Show is a valuable opportunity to connect and foster important relationships that impact our business,” said Jeremy Galbreth, Director of Golf, Mizuno USA. “Mizuno has had great momentum and this was the right time for us to present ourselves again to the largest gathering of PGA Professionals in the world.”

 

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Photo Credit: Mizuno Golf Europe

 

The return to the PGA Show will layout a new vision for Mizuno in golf with focused attention around the JPX irons which have had a stand-out season on tour with two major wins. In addition, Mizuno has plans to headline highly anticipated new product releases leading up to and at the show.

 

“We are excited to welcome back Mizuno to the PGA Merchandise Show,” said PGA Golf Exhibitions Event Vice President, Marc Simon. “Attending PGA Professionals and retailers value the opportunity to experience their newest products in person while interacting with their company leadership. Their presence on the PGA Show Floor and at the PGA Show Demo Day helps to build a dynamic marketplace and a valuable forum for our industry to collaborate and drive forward the business of the game.”

 

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Photo Credit: Mizuno Golf USA

 

The PGA Merchandise Show is the global golf industry’s annual summit for the business of golf hosting some 1,000 top golf companies and brands and more than 40,000 golf industry professionals. PGA Show Week begins with PGA Show Demo Day, the world’s largest professional golf testing event, on Tuesday, Jan. 22, at the Orange County National Golf Center. During PGA Show days, Jan. 23-25, the latest equipment, technology and trends are uncovered within nearly 1 million square feet of exhibit, demonstration and meeting space of the Orange County Convention Center.

 

About Mizuno USA

 

Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufacturers and distributes golf, baseball, softball, running and volleyball equipment, apparel and footwear for North America. Mizuno USA, Inc. is based in greater Atlanta, GA.

Until The Next Tee!!

#fightandgrind #seeuonthenexttee