Odds ‘n’ Ends

Sitting here.. I’m reflecting on several things from the last week in golf. Some of my thoughts are about the upcoming 2019 PGA Merchandise Show, some of it is about the recent equipment releases while some of it is about what we witnessed this past week in professional golf. Much like when you go out to the grocery store with no list you’re merely picking up odds ‘n’ ends. So that’s what this article is going to be titled. It might even turn into a regular piece. Who knows?!

The Sentry Tournament of Champions was a fun event to watch. Yes, it left me dreaming of going to the Hawaiian Islands as it’s always been on my “Bucket List”. Since I was 10 years old. I’ve always dreamed of seeing sea turtles, volcanoes, visiting Pearl Harbor and since I started my foray into golf.. playing Hawaiian courses and experiencing the “Tradewinds”. In a script perfect for a product launch Xander Schauffele won with the new Epic Flash and Apex Pro 19 irons in the bag. His closing round (62) was remarkable but I want to look at a couple of other things. Bryson DeChambeau proclaimed the new knee height drop to be “a bit absurd”. No arguments here. I’ve mocked it enough recently. But it’s as stupid an amendment to the rules of golf as an amendment can be. While it isn’t hard to bend over at the waist to execute the drop (Bryson was a bit over the top) what are the benefits? In one video I made demonstrating my need for “muscle memory” the ball rolled forward from knee height and rolled back into a divot. Does it really make a difference? If anything, nothing has changed. Am I missing something? Heck, why don’t we just place the ball. Screw integrity.

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Photo Credit: Golf Channel

Sticking with the Sentry Tournament of Champions we saw a first. Under the new rules of golf we had our first penalty assessed. Dustin Johnson has the “dubious” distinction. DJ was assessed a two-stroke penalty when a pulled tee shot went into the long grass… where the wild things are. A marshal on the course had marked the area that they had believed DJ’s golf ball had come to rest. Locating a golf ball with a (TaylorMade Golf logo on it) Johnson promptly chopped it out. After hitting his shot he continued his walk and found HIS ball. There’s a lesson here folks. Stay loose for that knee height drop. Bend over and move the grass and identify your golf ball. Besides, there’s no penalty for the moved ball. Or at least that’s the way that I translate it.

This past week we saw plenty of product launches. In particular, those from the “marketing mammoths” of the industry. During these launches there was no shortage of marketing buzzwords. TBRAR, Speed Bridge, Triple Track, “our longest golf ball”, AI, Flash Face Technology and so on. They do marketing and they do it well.

TaylorMade Golf announced their 2019 range of products. From the newly designed TP5 and TP5x golf balls to their new M5 and M6 range of products. The irons have incorporated “Speed Bridge Technology”. There is something there that sort of reminds me of the Nike SlingShot irons. I know… it was horizontal as opposed to vertical. Upon posting pics on Twitter (@UntilTheNextTee) my “Tweeps” were definitely not sold on the looks. Nor was I. After all… how can you kiss a girl (or guy) if you can’t look at them? Maybe their performance outweighs the aesthetics.

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I beat the tar out of the pricing in articles so we will not beat that “dead horse” again. Or at least for now.

Callaway Golf also announced their product range. Featuring the Epic Flash metal woods, Big Bertha 19, Apex 19 and Apex Pro 19 irons and lastly the ERC Soft golf ball featuring “Triple Track Technology”. I’ve seen this sort of thing before and I commented on it back around 2015. Kick X Golf has/had their Tour-Z golf ball (who consequently got sued by Acushnet and I’ve held a secret for a long time about that) and while technically different the alignment aid on those golf balls were the same as the newly introduced Triple Track Technology. I said then that it was the best alignment aid on the market for putting and now that distinction clearly goes to Callaway Golf. The three lines do significantly improve alignment on putts as Callaway Golf demonstrated during the launch. With that said, I am very intrigued by many things about the ERC Soft golf ball. In particular, their hybrid cover which takes the feel of urethane and combines it with the durability of surlyn. Consider the cover a “love child” of the two materials. For $39.99 USD this sounds like a decent offering. Color me intrigued.

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The 2019 PGA Merchandise Show is coming up quick and my booked appointment schedules are full. Demo Day is crammed full of interviews with the likes of Wilson Golf at 9 am and a company called Eagle Rebirth at 3. In between are appointments with Callaway Golf, Bridgestone Golf, Cleveland Golf/Srixon/XXIO, Cobra Puma Golf, Jack Grace USA and many others. The mix is absolutely eclectic. I’m also going to be visiting with others that are unplanned. Epon, Miura, Knuth Golf, Fourteen and Lynx Golf are high on that list. I have no doubt that there will be some surprises and hidden gems. There always is.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

 

Miura Golf Now Offers Fully Assembled Custom Clubs Direct to Consumers through Innovative New Website

Golfers who appreciate the finest handmade clubs can purchase irons directly from the storied, family-run club maker.

 

Scottsdale, Arizona (December 4, 2018) – Legendary club maker Miura Golf announced that it now offers fully assembled premium golf clubs directly to golfers from its website, miuragolf.com. Miura’s groundbreaking new e-commerce platform, launched over Thanksgiving weekend, allows golfers to pair Miura’s highest quality forged steel club heads with matching shafts and grips from some of the game’s top manufacturers for a custom built set of clubs.

This is the first time in its illustrious history that Miura has sold fully assembled golf clubs directly to consumers.

Through an intuitive custom design interface on the Miura website, golfers can build an entire set of eight to ten handcrafted driving irons, irons, wedges and putters. Miura offers seven types of irons that can be custom designed for dexterity, flexibility and feel. The new website offers the golfer guided access to the masterful artistry and technique behind the Miura experience. Precise adjustments to the loft, lie, weight, and design of a set of Miura clubs creates a seamless transition from long to middle to short irons, which has long been a trademark of the storied brand.

 

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Miura’s new e-commerce platform allows golfers to pair Miura’s highest quality forged steel club heads with matching shafts and grips from some of the game’s top manufacturers for a custom built set of clubs.

“We are committed to introducing more golfers to the pure pleasure of hitting a Miura club that has been handcrafted to engineered perfection,” said Miura Golf President Hoyt McGarity. “With this new feature, it has never been easier to treat your game to the finest constructed clubs the world has to offer straight from the source at miuragolf.com.”

The easy-to-use new interface guides golfers through every step of customization: Miura club heads come in three distinct finishes and can be matched with seven loft options, 18 different shafts and 14 grips to produce a set of clubs that is truly fully customized. Customers can also acquire custom-designed individual clubs from the MC-501, IC-601, Tour Wedge and Wedge Series lines, as well as Passing Point Neo hybrids and KM-007 and KM-009 putters. Golfers can also visit miuragolf.com to purchase Miura bags, shirts, hats, travel gear and accessories.

This announcement is the manufacturer’s latest move to bring the legendary feel and meticulous craftsmanship of the Miura family’s proprietary design process to golfers at every level of skill. It follows the launch of the IC-601 series in June, whose inner cavity design offers more forgiveness and a larger sweet spot for mid-range handicaps.

“To experience Miura firsthand, we’re thrilled to offer more accessibility to our products,” says Jason Rutkoski, executive vice president of Miura Golf. “As we’ve continued to grow our dealer network and build our brand, we recognized that access to an authorized retailer isn’t always as convenient as we would like it to be for our customers. Now golfers can either visit one of our worldwide dealers or shop directly at miuragolf.com.”

Since its inception, Miura has traditionally only offered its individually made forged steel club heads to select boutique dealers, who then assemble the clubs and sell to the public. Miura has worldwide distribution of its club heads at club fitting studios on five continents. A list of authorized club fitters can be found on miuragolf.com.

About Miura Golf

Miura Golf makes the world’s finest forged golf clubs, which are designed and manufactured by the Miura family in their factory in Himeji, Japan. The entire family works hands-on in the factory and continues to carry on the Miura legacy.

World-renowned craftsman Katsuhiro Miura began hand-crafting and grinding irons in 1957, and has created one of the most-respected brands in the golf industry. Miura’s endless quest for the perfect club has brought to the world more than 10 product series, a number that grows as the next generation of the Miura family – led by sons Shinei and Yoshitaka – continue their meticulous refinement and evolution of product lines. Each club is individually handcrafted and will never be mass produced, as generations of steel-making skill and passion brings to us the world’s-finest golf clubs.

About 8AM Golf

Miura Golf is part of the 8AM Golf family. 8AM Golf was created by golf entrepreneur and philanthropist Howard Milstein, as the holding company that oversees his golf companies-all of which help golfers at every level enjoy the game more. In addition to Miura, other 8AM Golf companies include the Nicklaus Companies (in partnership with Hall of Fame golfer Jack Nicklaus), GOLF Magazine and the GOLF.com website , True Spec Golf , a brand-agnostic club-fitting company that has fit more than 30,000 golfers worldwide, and GolfLogix, the most-downloaded GPS app in golf.

 

Experience Optimized Speed and Performance with the IC-601

Simply put… these new irons (IC-601) from Miura Golf are extremely intriguing. Geared towards Mid to High-Handicap golfers the new IC-601 irons were derived from its predecessor the IC-601 Driving Iron. The IC-601 irons utilizes 455 Carpenter Steel (often used in fairway metal design) delivers higher ball speeds and because of the lightweight characteristics of the metal allowed the design team at Miura Golf to place weight lower in the head allowing for golfers to easier to launch the golf ball.

Making this iron more special is the fact that the ICL-601 was created by the founder of Miura Golf… Katsuhiro Miura. For more information please see the press release below as shared by golf marketing firm Mary Beth Lacy Inc.

Scottsdale, AZ – Using the latest advancements in club design and manufacturing, Miura has launched the IC-601 irons. This new model improves on the highly successful ICL-601 Driving Iron. “We are very proud of this iron, especially because it was created by Miura’s founder Katsuhiro Miura,” says Hoyt McGarity, President of Miura. “He’s integrated innovative technology with traditional design and the outcome is an iron that is higher, longer, and more forgiving than any other in the Miura lineup.”

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Recommended for mid- to high-handicap golfers, the IC-601’s face is made of 455 Carpenter Steel as found in the ICL and Genesis PP-9005. Carpenter Steel is used in aerospace applications because it offers a unique combination of high strength, light weight and durability. This enabled Miura to produce an iron with a high Coefficient of Restitution (COR). It also allows more weight to be moved farther back in the club head. This strategic placement of weight allows players to launch the ball higher with increased ball speeds.
In addition to a low center of gravity, the IC-601 has a unique inner cavity design with a wide sole that creates more forgiveness and a large sweet spot. Finished in satin chrome and available in 4-PW, expect to experience optimized speed and performance with the new Miura IC-601.

Until The Next Tee!!