Coach Labs – GEN i2

I first met Coach Labs founder Jason Koo at the 2016 PGA Merchandise Show.  At the time he was releasing DuoTrac. A swing analyzer that uses 4 sensors  that monitor face angle, swing plane and weight shift.

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At the 2017 PGA Merchandise Show I attended a demonstration introducing the golf world to Coach Labs and a product called the Gen i1. The GEN i1 was the world’s first smart golf ball that enabled golfers to see their metrics when it came to putting performance. All that you needed was the GEN i1, a mobile app and your putter. Crucial data that the GEN i1 gave you were things like “exact rotation, spin, speed, and initial direction  that are practically impossible to tell accurately with our naked eye”. The GEN i1 also made practice a little more fun as it came pre-loaded games and drills. Because the GEN i1 is the size and weight of a typical golf ball it makes for easy portability. So how do you improve on a product that is so practical right down to its literal core? (Sensors are in the core of the golf ball)

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Introducing the GEN i2. I was fortunate to have had contact with Samantha Brustin from Coach Labs and the GEN i2 sounds like it could be a game changer in the golf-tech game. With the GEN i2 you get “launch monitor data, personalized  in-home coaching, and peer-to-peer gaming and tournaments in their free mobile app“. Also, you’ll be able to  “download, connect and play a full round of simulated golf in under an hour“.  For more information about the GEN i2 please see the product release below.

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Gen I2 Press Release

The first ever affordable in home or office sports simulator is a game changer

  Everyone wants a sports and gaming simulator in their home or office, but it’s too  expensive and the setup is a pain. The engineers and developers at Coach Labs achieved what has never been done before, bringing golfers of all skill levels the world’s most affordable simulator that anyone can buy and setup in less than a minute anytime and anywhere. Now you’ll get launch monitor data, personalized in-home coaching, and peer-to-peer gaming and tournaments in their free mobile  app. Download, connect and play a full round of simulated golf in under an hour.

Jason Koo, founder of Coach Labs, Inc., is an avid golfer who understand the challenges of becoming an even better golfer. “We’ve all encountered good and bad  days out on the course. During a typical golf lesson, the instructor fixes our nagging  habits, but these often return when practicing techniques on our own. This frustration motivated me to create a device that can help improve your game when  a teaching pro is not around. The GEN i2 simulator setup eliminates the guesswork  and delivers simple and accurate feedback for each and every swing.”

Tim Leible, PGA Professional and director of instruction at Coach Labs agrees that  “The GEN i2 is going to shorten the transition time from range to course  improvement. Getting launch monitor data, knowing your exact distance to any  point on the golf course, learning which club to use in every situation, and identifying your strengths and weaknesses will completely change the game of golf.  And if you lose the GEN i2 there is a ‘Find your Ball’ feature, just as long as it’s not at the bottom of the lake.”

The GEN i2 is designed for golf enthusiasts of all abilities from amateurs to  professionals. The set-up process takes less than a minute, and it’s easy and very user-friendly. The GEN i2 can work at home or on the course. The GEN i2 mobile  application provides game statistics, including swing history and comparisons, distance to the hole, and your overall score and stats. With enhanced accuracy and  through Coach Lab’s analysis technology and advanced hardware, golfers can use  the Gen i2 to set goals while tracking their progress and improvement week after  week.

GEN i2’s founder Jason Koo has 20 years experience as an inventor and product  developer that spans retail, promotional products, electronics and sports and  technology. Koo is excited to launch the GEN i2 following the success of the GEN i1  putting system. The GEN i2 is set to launch on Kickstarter, a community that  encourages backer support and feedback.

The campaign begins May 1st 2018 with rewards that are certain to get golfers excited. The package includes high-grade  pop-up net, multi terrain golf mat, 9-axis club sensor, 9-axis body sensor, and a GEN  i2 launch monitor. Some early bird price points start out as low as $199 for the full  simulator package. Initial production and delivery of the GEN i2 is scheduled for Summer 2018.

About Coach Labs, Inc.

Coach Labs, Inc. empowers athletes and coaches with professional and highly  accurate technology to increase performance. Jason Koo, founder and creator of  Coach Labs, Inc., is a serial entrepreneur and inventor of the ​Duotrac​ and ​GEN i1​.

Curt Menefee, Fox Sports broadcaster and host for the 2016 U.S. Open, is a partner  and ambassador for the Gen I line of products. The product development team includes PGA players, teaching professionals, sports enthusiasts and experts, aimed to make a breakthrough training device that makes golf easier, more affordable,  gratifying and more fun.

http://www.coachlabs.com

https://www.crunchbase.com/organization/coachlabs-inc

Until The Next Tee!!

Antigua Announces Its 2018 Team On Tour

As the PGA Merchandise Show draws closer I’m going through exhibitors and arranging appointments. Antigua Sportswear is one of the clients of public relations firm Mary Beth Lacy Inc and Mary Beth was happy to share this press release with me. In the past I’ve reviewed Antigua and I’m looking forward to discussing their 2018 line-up in a couple of weeks. Antigua is a top notch brand with a proven track record that speaks for itself.

Recently, the sportswear brand released their team for the 2018 Tour season. Below is the release.

PEORIA, ARIZ. -The Antigua Group, Inc.-one of the nation’s leading designers and marketers of lifestyle apparel under the genuine Antigua brand has announced its Tour Team for year 2018.

 

Headlining the Antigua team on the LPGA Tour are five Solheim Cup teammates from the victorious 2017 American team; Brittany Lang, Stacy Lewis, Gerina Piller, Lizette Salas and Austin Ernst along with veterans Alena Sharp, Candie Kung and Kim Kaufman.

 

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Stacy Lewis (Photo Credit: Mizuno Golf Europe)

 

PGA Tour ambassadors include 2016 Zurich Classic Champion Brian Stuard, and 2017 Sanderson Farms Champion Ryan Armour.  Champions Tour ambassadors include Tom Pernice, Jr., Steve Pate, Billy Mayfair and Jerry Smith.

 

“We are very proud to have so many fine people wearing our clothing on these tours,” said Ron McPherson, President and CEO of The Antigua Group. “2018 promises to be a very exciting year on tour for the Antigua brand.”

 

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Ryan Armour

 

About Antigua

Headquartered in Peoria, Arizona, The Antigua Group, through its license sports division, holds license agreements with National Football League (NFL), Major League Baseball (MLB), Minor League Baseball (MiLB), National Hockey League (NHL) and the National Basketball Association (NBA), along with numerous American universities and colleges for men’s, women’s and children’s apparel, headwear and luggage. Antigua additionally designs, produces and supplies product for corporate America and specialty retail managed under its corporate division. Its golf division also holds license agreements with the PGA TOUR, LPGA and the PGA of America

 Find Antigua on the web at:  www.Antigua.com and ShopAntigua.com

 

 

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Gerina Piller (Photo Credit: NY Times)

 

 

 

Until The Next Tee!!