REVIEW – SUB 70 Golf 699 Pro Irons

SUB 70 Golf, what could I possibly say about their golf equipment? In my previous testing of the 699 irons and their Pro Fairway Wood, I learned a lot (Please see that review here). It’s very high-quality golf equipment, their products perform just as good (if not better) than golf’s “Goliath’s” and it’s equipment that’s very affordable.

I had discussions through various e-mails and a terrific telephone call with the CEO/Founder of SUB 70 Jason Hiland shortly after they announced that a 699 Pro iron was being released. We discussed a testing opportunity and I received the privilege to test a 7-iron of the 699 Pro irons.

 

The Set-Up

The 699 Pro irons are built on the same chassis as the very popular 699 irons. Features include a face which is a “1.7mm wide sliver of 455 Carpenter Steel, allowing for maximum compression”. Also, seeing that the 699 Pro irons are a hollow-bodied design, SUB 70 Golf utilizes TPE (a type of resin) which aids in improving the sound and feel at impact while stabilizing the face. But that’s where the similarities end.

toe

In developing the 699 Pro irons, SUB 70 Golf learned that while golfers really liked the original 699s, better players wanted to see a couple of things. A thinner topline, a more compact head, and last but not least. Less offset. Ask and you shall receive! You get those characteristics in the 699 Pro irons. A golf manufacturer that listens to feedback from the golf consumer. How novel!!

Another difference in the 699 Pro irons is the finish. “Out” is the brushed satin chrome look and “in” is a stealthy black finish which SUB 70 refers to as its QPQ finish. The Quench Polish Quench finish “is a specialized type of nitrocarburizing case hardening that increases corrosion resistance and wear resistance. The name refers to the three steps involved: nitrocarburizing, polishing, and post-oxidizing. This finishing process provides a surface condition that protects against corrosion and wear, superior than hard chrome or nickel plating”.

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The Transition

First of all, I just wanted to talk about the customer service provided by the team at SUB 70. The customer service at SUB 70 is second to nobody in the golf industry.

Do you need your clubs made to certain specifications? SUB 70 will customize your clubs for loft, length, and lie at no additional charge. In my case, for the purposes of the review, I went with +1/4″ longer than standard, 2* flat with standard lofts. The shaft I opted to go with was the Project X Graphite in 6.0 flex.

I was excited to receive my tester 7-iron and I wasted no time in picking up my club upon receiving notice that it arrived. I opened the box, and there it laid in front of me. Upon unsheathing the 7-iron from its plastic cocoon laid a beautiful, murdered out piece of golf equipment. All-black, and it looked sharp. What really caught my eye however was, the personal touch of the hand-written note from their CEO (Jason Hiland). In my book, little things go a long way. Class.

note

So, is there a difference between the 699 vs the 699 Pro? Yes! And you can tell right away. The top-line has been “shaved down” and is noticeably thinner. I loved looking down at the 699 Pro iron and the lesser offset is very eye-pleasing. Overall, SUB 70 got the aesthetics of the 699 Pro irons… Right!

Performance is what you want to know about, right? I made my way to the Paddock Golf Dome in Tonawanda, NY to break it in. After warming up, I made my first swing and that first pass was met with a very sharp “crack”. The feel just resonated right from the head and through my hands. The feel was “hot”. The ball was very responsive as it jumped off of the face. That first swing, a tight draw! Swing after swing that first session yielded more of the same. Flighting the golf ball was a breeze and so was working the golf ball in either direction. I left the facility very impressed after the debut session.

Testing would include some early on-course testing in pretty nasty conditions. Outdoor driving ranges and on-course testing. Full swings in the cold (temperature’s hovering around just above freezing) resulted in carry distances of 160-165 yards. The performance of the 699 Pro irons was consistent and impressive, to say the least. Are they forgiving? Yes, there is a degree of forgiveness to them. Strikes off of the toe are not severely punished. While there is distance loss, strikes stayed on line.

Recently, while I was down in Florida for the PGA Show, I managed to get some post-show golf in. During a round at Southport Springs Golf Club, I used the 7-iron to tee off of the Par 4 1st Hole and it was a shot that put me into perfect position for my approach into the green. The 699 Pro 7-iron was my “go-to” club that round and I used it to rescue myself from under low-hanging trees draped in Spanish Moss. That shot, I left my tee shot right with about 115 yards left to the green. I set the ball back and hit a perfect punch shot with the 99 Pro 7-iron. The ball would settle to 5 feet from the pin setting up a birdie.

I had an issue with the finish wearing off quickly. During a great discussion with Mr. Hiland at the PGA Show, I asked him about the finish wearing fast. I actually asked Jason if it was meant to go “raw”. I was informed that my sample was an early model. The finish of my tester was black PVD and not the QPQ finish.

The Finish

The 699 Pro irons are winners. They are a golf club that I feel extremely comfortable with and I would have no issue putting them into play when it counts. A golf club that is best described as a “Player’s Distance” golf club. Low and mid-handicap golfers will love the 699 Pro irons. They produce a slightly flatter ballflight than my gamers in head-to-head testing. Wind-cheaters, workable, forgiving, and hot.

Their scheduled release is set for late-February. A set of 699 Pro irons will run $534 for their stock set. Upgraded shafts are available with an upcharge.

Truth be told, if they would have been present at the 2020 PGA Show the 699 Pro irons would have been finalists for a Teezy Award in the “Player’s/Player’s Distance” Category. SUB 70 Golf uses the tagline “Expectations Redefined” and they exemplify this.

 

Until The Next Tee!!

#fightandgrind #seeuonthenexttee

 

 

 

 

“First Impressions” Review – Wilson Golf LaunchPad Fairway Metal

Heading into the 2020 PGA Show, my focus on Wilson Golf products was mostly on their irons. The Staff Utility and D7 Forged in particular. When it came to the LaunchPad range of metalwoods I wasn’t particularly interested. I wasn’t crazy about the name and it was almost too “no frills” to even bother with. To be frank, I felt no excitement or buzz around this range heading into the show. Which ails in comparison to their D7 line-up from 2019 which I had an excitement about.

 

The Set-up

The LaunchPad fairway metals from Wilson Golf are designed to help golfers from the tee and fairway. The LaunchPad fairway metals are built on the premise of super lightweight technology to increase clubhead speeds and increase distance for golfers. This is achieved through the use of lightweight components (grip, shaft, etc). The LaunchPad fairway metals might be a good option for golfers struggling with a slice. There a moderate amount of hosel offset built into the design. The face is constructed from a highly responsive 455 Carpenter Steel, which in the past has proven to be great from an acoustics/feel point of view and yielding higher ball speeds.

If you’re a tinkerer looking for adjustability, you’ll need to look elsewhere. There is none to be found with the LaunchPad. Like I said, “no-frills” or “bell and whistles”

The stock shaft is the UST Mamiya Helium and overall the LaunchPad has a swing weight of D1 in the 3 and 5-woods respectively.

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The Transition

I’ve talked about the conditions at this year’s Demo Day during the PGA Show. It was cold and windy. The high reached 59*F but with windchill, it might have been closer 40-45*F. As far as location goes, the Wilson Golf booth was set up into the face of a sustained 20-25 mph wind. A disadvantage you might think?

As far as my first impressions regarding the LaunchPad fairway metals. Overall, I liked the appearance of the LaunchPad metal woods. The crown is pretty sleek in the address position and the offset didn’t bother me like I thought that it would. There is a small alignment aid and some accenting along the trailing edge. Flipping the club over, I think the white accents on the toe, heel, and sole is very tastefully done. Even the “LP”  looks modern but not obnoxiously so. The Helium shaft from UST Mamiya is a great compliment to the head and the shaft really brings it all together.

I would end up swinging the LaunchPad fairway metals in both of the available lofts (15 and 18 degrees) and both from a tee and off of the deck. My main focus, however, was off of the deck. Had there been rough available, I would have tried it from that lie too. My swing left me with a feeling of “Whoa”. Honestly, I was not expecting to like it that much. The flight was long and straight. Into the wind, there was no sign of ballooning. The ball flight, just sort of bored through the air. Time and time again, the strike and consequential ball flight was the same and predictable. The ball just wanted to fly straight off of the clubface. An awfully nice problem to have don’t you think?

As far as I’m concerned, there is one thing to consider when swinging super-lightweight golf clubs. Do not over-swing and “go after it”. Let the technology work for you. Nice and smooth is optimal. I did overswing on a couple of swings and I did lose the ball left on those swings. Remember two things in me saying that.

  1. The offset
  2. Draw-bias

It’s designed with “slicers” in mind. My miss is a low-left (RH golfer).

lpfw1

The Finish

Sure the LaunchPad may not have the bells and whistles of other fairway metals in 2020? Is this a problem? No. The LaunchPad performed extremely well in difficult conditions. The LaunchPad fairway metals produced straight, predictable ball flights swing-in and swing-out. LaunchPad is a golf club that will help golfers with moderate swing speeds and even those with slightly higher speeds (90-100 MPH). LaunchPad fairway metals retail for $199.99 USD.

Until The Next Tee!!

#fightandgrind #seeuonthenexttee

 

 

 

Product Testing Has Begun

With the PGA Show now in the books, the time has come for me to switch gears for the duration of this trip. From walking and running the show floor finding the latest and greatest golf products to what I perceive to be the fun part of this “job”. The time has now come for testing on-course and in the case of golf balls performance around the green.

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While at the 2020 PGA Show, I received a ton of terrific product samples to test for review. Today (well technically it’s now yesterday) I made my way to the YMCA Par 3 Course in Lakeland, Florida to test an array of golf products. The products that commenced testing were…

  • Wilson Golf DUO Soft+ Golf Balls
  • Bridgestone Golf TOUR B Golf Balls.
  • Volvik S3 Golf Balls (I only have one)
  • Hempcy Active CBD Oil
  • Zero Friction Ultra Feel and Oh Canada! Golf Gloves
  • AXIS 1 Golf Tour-S putter

While testing with these products commenced today some time has already been spent with the following where I have had an opportunity to form opinions on the 699 Pro irons from SUB 70 Golf and products from Boomer Naturals.

Please view the introduction video below.

Until The Next Tee!!

TAYLORMADE GOLF COMPANY ANNOUNCES SIM MAX AND SIM MAX OS IRONS – BRINGING FORGED-LIKE FEEL TO THE DISTANCE IRON CATEGORY

BUILDING ON THE REVOLUTIONARY PERFORMANCE OF SPEED BRIDGE TECHNOLOGY TO DELIVER IMPROVED FEEL, SOUND AND EXPLOSIVE DISTANCE

 

CARLSBAD, Calif. (January 10, 2020) – TaylorMade Golf, the industry leader in innovation and technology, today announced the all-new SIM Max and SIM Max OS irons. Featuring the company’s revolutionary Speed Bridge™ technology and the all-new ECHO® Damping System, SIM Max and SIM Max OS delivers explosive distance, enhanced sound, and forged-like feel to the distance iron category.

 

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SPEED BRIDGE COMBINES WITH THRU-SLOT SPEED POCKET – DISTANCE, PERFORMANCE AND FORGED-LIKE FEEL

After playing a pivotal role in the industry-leading performance found in M5 & M6 irons, Speed Bridge technology again takes centre stage in 2020. TaylorMade has built upon this revolutionary technology to deliver more refined performance with SIM Max and SIM Max OS irons.

Speed Bridge is a mass efficient beam that spans across the cavity back of the iron, connecting the back bar to the topline. This intelligent shaping allows for improved stability in the upper face and supports the topline, preventing unwanted vibrations that create the harsh feel associated with traditional distance irons. The increased rigidity in the topline and upper perimeter of the face delivers an improved sound and feel while working in conjunction with a flexible Thru-Slot Speed Pocket™ engineered for increased ball speed and distance.

 

Thanks to the face stability offered by Speed Bridge, TaylorMade engineers were able to

incorporate a Thru-Slot Speed Pocket in SIM Max and SIM Max OS. The slot stretches from heel to toe and completely disconnects the leading edge from the sole of the iron, which in essence creates a free-floating face. The collaborative technologies allow the face to hinge upon the topline for enhanced flexibility, more ball speed and greater forgiveness on shots struck below centre.

Through further analysis, TaylorMade engineers were able to redesign the face and optimize the relationship between the stiffness in the Speed Bridge and the flexibility in the face. The result is a thinner and faster face with a larger sweet spot as compared to the company’s previous model.*

ECHO® DAMPING SYSTEM – HEIGHTENED FEEL, EFFICIENT DISTANCE

If you lift the hood on SIM Max and SIM Max OS, you’ll find the all-new ECHO Damping System – the key to providing better feel without sacrificing performance. This uniquely shaped damper design stretches across the entire face (from heel to toe) using multiple contact points for accelerated vibration damping. This high-performance damper design is driven by Vibration Damping Channels that wrap around the entire structure for effortless compression. These channels allow the damper to efficiently compress at impact, giving the material a place to disperse without inhibiting movement in the face.

 

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The ECHO Damping System and Speed Bridge work in unison to deliver forged-like feel. In company testing, SIM MAX and Max OS consistently produced impact frequencies (the sound at impact that players interpret as feel) in line with those of forged-construction irons. Collectively, these technologies reduce unwanted vibrations at impact and allow the golfer to get feedback on the strike – a performance characteristic commonly reserved for forged irons.

PROGRESSIVE INVERTED CONE TECHNOLOGY – EACH INDIVIDUAL IRON OPTIMIZED FOR ACCURACY

TaylorMade’s proven Inverted Cone Technology (ICT) is now uniquely positioned in each SIM Max and SIM Max OS iron to both increase the sweet spot and minimize the effects of common mis-hits. ICT is positioned in the centre of the face on mid irons to deliver performance exactly where golfers need it the most.

TaylorMade’s vast archive of club data shows that longer irons struck towards the toe have a greater tendency to miss to the right. With this in mind, engineers progressively positioned ICT towards the toe in both SIM Max and SIM Max OS to generate a draw bias in the longer irons to minimize the common miss to the right. It’s positioned the farthest toward the toe in the 4-iron.

 

SIM MAX – OUR BEST FEELING DISTANCE IRON, POWERED BY SPEED BRIDGE

Designed for the golfer seeking all-around performance in a distance iron, SIM Max is built to deliver fast ball speeds, high launch, and forgiveness. It all starts with Speed Bridge – the marquee design element that produces enhanced feel and works in conjunction with the Thru-Slot Speed Pocket to provide incredible distance and forgiveness. The all-new ECHO Damping System contributes to the forge-like feel of the irons, while an ultra-thin 1.5mm face (even thinner than the M5 & M6 irons) delivers increased flexibility across the entire face. A lightweight fluted hosel with a 360 undercut shifts mass from high in the club to the bottom of the sole for a super low CG. These features combine to make SIM Max TaylorMade’s core distance iron.

 

SIM MAX – SPECIFICATIONS, PRICING & AVAILABILITY

Available for preorder on January 10 and at retail beginning February 7, the SIM Max irons ($1,049.99 steel/$1,1149.99 graphite CAD) will be offered in 5-PW/AW (7 pc. set with 4 iron, SW and LW also available) and come equipped with KBS Max 85 steel shafts (S, R) or Fujikura’s Ventus Blue graphite shafts (7S, 6R & 5A). For women, the SIM Max irons will come equipped with the Aldila NV Ladies shaft.

 

SIM MAX OS – MAX DISTANCE WITH ENHANCED FEEL

SIM Max OS is equipped with all the same technology that powers SIM Max but bundled into an oversized package with a taller face to increase stability and a wider sole for forgiving turf interaction. The chamfered sole design allows engineers to drive CG low and deep to promote easier launch and significant ball speed. Stronger lofts protect the trajectory and produce a penetrating ball flight that makes SIM Max OS the longest iron in the current TaylorMade lineup.**

 

SIM MAX OS – SPECIFICATIONS, PRICING & AVAILABILITY

Available for preorder on January 10 and at retail beginning February 7, the SIM Max OS irons ($1,049.99 steel/$1,149.99 graphite CAD) will be offered in 5-PW/AW (7 pc. set with 4 iron, SW and LW also available) and come equipped with KBS Max 85 steel shafts (S, R) or Fujikura’s Ventus Blue graphite shafts (7S, 6R & 5A). For women, the SIM Max OS irons will come equipped with the Aldila NV Ladies shaft.

 

* Faster face claim based on SIM Max 7-iron vs. M6 7-iron at better player swing speed.

** Longest iron in the current TaylorMade lineup claim based on SIM Max OS vs. SIM Max, P790, and P790 Ti 7-iron at better player swing speed.

Srixon Introduces the Third Generation Q-STAR TOUR: Tour Performance with Softer Feel

One of the stalwarts for golf balls that I’ve put into play, enjoyed, and had great results with has been the Srixon Golf Q-Star Tour. In testing, I’ve compared the Q-Star Tour to “tour-level” golf balls and I’ve always found that it tested as well as the “benchmark” if not better in certain cases. The Q-Star Tour always proved to be impressive with its greenside spin, approach spin, and distance. It’s a golf ball that’s always provided a great “bang for the golfer buck” value and is a golf ball that I’ve told my coach that I would put into play with no hesitation if I entered competition again. Srixon Golf is at it again, with a newly revamped Q-Star Tour for 2020.

For 2020, Srixon is introducing its third generation Q-Star Tour which is slated for release on January 17th, 2020. The new Q-Star Tour will not only be offered in Pure White™ and Tour Yellow™, a new Spin Skin, alignment aid, and FastLayer Core.

Q-STAR TOUR_2

For more details please see the press release below shared by Noelle Zavaleta. Ms. Zavaleta is the Marketing Communications Specialist for Srixon Golf.

Until The Next Tee!!

#fightandgrind #seeuonthenexttee

 

HUNTINGTON BEACH, Calif. — January 8, 2020 — SRIXON®, a global leader in golf ball technology and innovation, announces the launch of the third generation Q-STAR TOUR golf ball. The all-new Srixon Q-STAR TOUR is available in Pure White™ and Tour Yellow™ and officially launches in North America on January 17, 2020.

 

“The new Q-STAR TOUR is a tour-caliber golf ball, delivering a softer feel at impact,” said Jeff Brunski, Vice President of Research and Development. “We’ve enhanced this generation with the new FastLayer Core to drive more ball speed and distance, while the SeRM urethane cover offers maximum spin and stopping power.”

Q-STAR TOUR

The foundation of the third generation Q-STAR TOUR is the FastLayer Core. With its gradual transition from soft inner core to firm outer edge, FastLayer behaves like a core with thousands of layers, delivering distance and soft feel without compromise.

 

The new Q-STAR TOUR features our softest FastLayer Core, which is the largest core in its class. That means distance and short game spin that is seen on tour, but a softer feel that isn’t found on tour.

 

Additionally, the new Q-STAR TOUR golf balls feature Srixon’s proprietary Spin Skin technology with Slide-Ring Material (SeRM), a urethane compound that coats the cover of every Q-STAR TOUR golf ball. The SeRM urethane cover digs deep into wedge and iron grooves, dramatically increasing friction at impact. That extra friction means more spin and more control on every approach shot into the green.

Q-STAR TOUR 3 Marker_Tour Yellow

Finally, Q-STAR TOUR features a new side stamping design to help aid in alignment for improved aim, accuracy, and confidence.

 

Key Technologies:

  • New FastLayer Core: The new FastLayer Core offers distance and soft feel without compromise due to a gradual transition from soft inner core to firm outer edge.
  • New Spin Skin with SeRM: SeRM, a new urethane coating with flexible molecular bonds, digs deep into wedge and iron grooves for increased friction and maximum spin.
  • New Alignment Aid: New side stamping aids in alignment when standing over those critical putts.
  • 338 Speed Dimple Pattern: Providing a penetrating ball flight in any conditions, the 338 Speed Dimple Pattern increases lift and reduces drag to maximize distance.

Q-STAR TOUR Tech_SeRM

The Srixon Q-STAR TOUR golf balls officially launch in North America on January 17, 2020, at a MAP of $32.99 per dozen.

 

Official Press Release – TaylorMade Golf SIM Metalwoods

Shape In Motion. Now we know what the name SIM stands for. It was an acronym used in naming the new metalwood product range from TaylorMade Golf for 2020.  The SIM range features a newly designed shape that features an asymmetrical sole design and a lightweight carbon crown constructed from Chromium. The material is a 5th Gen carbon composite material.

There are a lot of talking points to touch on, but I’ll let the press release from TaylorMade Golf Canada’s Senior Marketing Manager Nick Obritsch do all of the talking. Please see the press release below.

The new line of metalwoods is available for retail on February 7th, 2020 with pre-order being available January 10th.

 

Until The Next Tee!!

#untilthenexttee #fightandgrind

TAYLORMADE UNVEILS THE NEW SHAPE OF PERFORMANCE WITH THE INTRODUCTION OF SIM METALWOODS

Dynamic Shaping and Unconventional Geometry Unlock the Next Level of Speed and Forgiveness

CARLSBAD, Calif. (January 6, 2020) – TaylorMade Golf Company builds on its history of metalwood innovation and groundbreaking technologies with the all-new SIM family, highlighted by drivers, fairways and hybrids.

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SIM DRIVERS

With an asymmetric sole design and enhanced Inertia Generator, SIM drivers rely on geometry to unlock the next frontier of performance. A series of shape-inspired innovations work in unison to improve forgiveness while also increasing aerodynamics and clubhead speed at the most critical stage of the swing – the last three feet (one meter) of the swing prior to impact.

Known as the speed generation zone, this is where the most meaningful increase of clubhead speed occurs. At the Tour level, players commonly accelerate from 90mph to 120mph in that moment of truth. SIM drivers are engineered to improve aerodynamics, and thus clubhead speed, through this critical phase of the golf swing.

 

SHAPE IN MOTION – ADVANCED GEOMETRIC SHAPING FOR AERODYNAMICS, CLUBHEAD SPEED AND FORGIVENESS

SIM, SIM Max and SIM Max•D drivers feature a raised crown and sole to reduce drag and improve airflow throughout the swing. While raising the crown and sole improves aerodynamics, it typically comes with a tradeoff in the form of higher CG projection. However, the SIM family of drivers counteract that with the Inertia Generator positioned low and back with a heavy steel weight at the rear of the club. This design element moves the CG projection very low, optimizing launch conditions and increasing MOI – providing additional forgiveness for the golfer.

During aerodynamic testing, TaylorMade discovered the need to rotate the Inertia Generator to match the direction of airflow within the speed generation zone. The result is air that moves smoothly across the sole on the downswing and enhanced clubhead speeds in company tests.

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To put it simply, TaylorMade has designed a driver with no tradeoffs. SIM is fast, forgiving, promotes favorable launch conditions and has one of the hottest faces in golf.

“The history of driver design has been about prioritizing tradeoffs. You could have great launch conditions, but poor forgiveness. You could have great forgiveness, but at the sacrifice of distance. You could have an aerodynamic shape, but with less than optimal launch conditions. But through the use of multi-material technology, we’ve developed a new shape that optimizes performance in all three areas. It’s forgiving, fast and promotes the ideal launch conditions.”

Tomo Bystedt, TaylorMade’s Senior Director of Product Creation 

AN EVOLUTION OF MATERIALS

TaylorMade’s journey to SIM began with the lightweight carbon composite technology the company has developed over the course of the last 15 years. The fifth-generation carbon composite material, which was refined throughout the lifespan of the popular M series, was the key to unlocking a series of new geometric opportunities for TaylorMade engineers.

By using carbon materials to construct the crown and sole paneling of SIM, SIM Max and SIM Max•D, designers saved a considerable amount of weight, which was then redeployed into the flagship design feature of SIM drivers – the heavy Inertia Generator that’s positioned low and back in the club.

New for 2020 is an ultra-light weight chromium carbon crown with a chalk white topline that creates contrast with the black clubface to help frame the ball at address and improve alignment.

SPEED INJECTED TWIST FACE

In 2019, TaylorMade took Twist Face® – the revolutionary face curvature that’s designed to straighten ball flight – to the next level of performance with Speed Injected Twist Face. Exposing the false narrative that speed limits have been reached in a metalwood, this breakthrough technology allows the company to push ball speeds near the legal limit for every driver in the SIM family, particularly on off-centre hits. There are three key features that allow this to occur.

  • Ultra-thin Titanium face with redesigned Inverted Cone Technology (ICT)
  • Variable amounts of injected resin based on testing of the face
  • A proprietary algorithm to tune each head
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Every SIM, SIM Max and SIM Max•D driver head is inspected, measured and tuned to maximize speed and to ensure conformity; a process truly unmatched in the golf industry. Where other drivers have a greater level of variation in ball speed from one to the next, TaylorMade’s engineering and development processes effectively deliver a level of precision that ensures every golfer gets a hot and fast driver head.

SLIDING WEIGHT TECHNOLOGY AND LOFT SLEEVE

Continuing a history of adjustability and personalization, the SIM driver features Sliding Weight Technology that allows for up to +/- 20 yards of draw or fade bias. For even further personalization, the 2° Loft Sleeve™ allows for the adjustment of the loft, lie angle and face angle of the driver. The Loft Sleeve™ is available on all three models, while Sliding Weight Technology is only offered in SIM.

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SIM

SIM allows the player who craves customization and adjustability to optimize ball flight characteristics by creating a +/- 20 yards of draw-fade bias through Sliding Weight Technology and a single 10g weight. It features a slightly smaller face than SIM Max and SIM Max•D, appealing to players who place a premium on adjustability and control.

 

 

SIM MAX

The SIM Max driver is designed to deliver maximum forgiveness. The all-new Inertia Generator positions additional weight at the extreme rear of the club to further increase MOI, providing more forgiveness and slightly higher launch conditions than the SIM driver.

 

 

SIM MAX•D

The SIM  Max•D  is engineered to help golfers a common slice tendency on the course via a strategically placed heel-bias internal weight  and divergent topline masking, which makes the driver look more open at address helping golfers close the face at impact.  The draw-biased design promotes the highest launch and offers the largest, most forgiving face in the SIM lineup.

 

 

PROGRESSIVE FACE HEIGHTS

Using data collected during the development of our Twist Face®, which shows the correlation between handicaps and mis-hit dispersion, TaylorMade implemented Progressive Face Heights in SIM drivers.

The SIM Max has an 8% larger face than SIM, while Max•D has an 18% larger face. Data shows that the golfers most likely to gravitate towards the performance features of SIM Max or SIM Max•D will also benefit from the increased forgiveness of a larger face.

“We know that the player who generally purchases a draw-bias driver commonly has the widest area of dispersion across the face. So we wanted to give that golfer the biggest face possible. Using all the data we collected in the development of Twist Face – and learning how big the mis-hit zone is based on handicaps – we really tried to design them for the golfer who’s likely to purchase each of these drivers.”

Tomo Bystedt, TaylorMade’s Senior Director of Product Creation
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SPECIFICATIONS, AVAILABILITY & PRICING

SIM, SIM Max and SIM Max D will be available for pre-order on January 10 and at retail on February 7, 2020.

SIM has an MSRP of $699.99 CAD and will be offered in 8°, 9° and 10.5° lofts. Stock shaft offerings include Mitsubishi Diamana S Limited 60 and Project X’s HZRDUS Smoke Green 70, with numerous custom shaft options available at no additional cost. They come stock with a new Golf Pride Z-Grip (47g).

SIM Max and Max•D have an MSRP of $649.99 CAD and will be offered in 9°, 10.5° and 12° lofts. SIM Max stock shaft offerings include Fujikura Ventus Blue 6 and Ventus Red 5, with numerous additional shaft options available at no additional cost. SIM Max•D stock shaft offering is the UST Mamiya Helium, with numerous additional shaft options available at no additional cost. Both models also come stock with the new Golf Pride Z-Grip (47g). The women’s offering for both SIM Max and SIM Max•D include the Aldila NV Ladies 45 shaft and the Lamkin Ladies Sonar grip (38g).

SIM, SIM Max and SIM Max•D Fairways

The iconic V Steel design has been reinvented with the new SIM family of fairway metals. Advanced shaping combines with a V Steel™ sole to improve turf interaction and playability from various lies.

A more rounded leading edge improves the club’s initial contact with the turf, while the V Steel sole further raises heel and toe sections of the sole away from the ground and improves versatility. These design features combine to significantly reduce turf contact area in SIM, SIM Max and SIM Max•D fairways, reducing ground friction which can positively influence both clubhead speed and ball speed.

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Matching the aesthetics of the SIM driver family, the chromium carbon crown and contrasting chalk white colour help frame the ball at address and improve alignment.

SIM FAIRWAY

The SIM fairway is a 180cc titanium head that combines a lightweight carbon construction with a revolutionary new ZATECH titanium face and a heavy 80g steel sole weight. The strategically positioned weight creates an extremely low CG that allows for increased ball speed, higher launch and improved forgiveness on low-face hits.

The ZATECH Titanium face is breakthrough in materials technology that enables TaylorMade engineers to push the limits of speed in a titanium fairway wood. It’s the first time TaylorMade has used this rare and ultra-strong material in the construction of a metalwood. The ZATECH titanium is made in small batches using a unique process that allows engineers to improve the strength of the face while maintaining a high level of ductility. The SIM titanium fairway is engineered for crazy distance with adjustability through the Loft Sleeve.

 

 

SIM MAX

The 185cc SIM Max steel fairway woods are constructed using strong and durable C300 face material. Also featuring the reinvented V Steel for exceptional versatility from all lies, the SIM Max is designed for higher launch and peak trajectories, with extremely long distance and improved playability.

 

 

SIM MAX•D

The oversized 190cc SIM Max•D has been optimized for forgiveness and golfers seeking a draw-bias design. Like SIM drivers, the fairway woods feature progressive head sizes to provide greater forgiveness to the players who need it the most.

 

 

“For many golfers V Steel will trigger memories of an iconic product we released more than a decade ago. As we reviewed the research used to develop the original technology, we discovered a massive benefit to having a fairway metal with significantly less turf drag through impact. By pairing V Steel with our technologically advanced materials, we’ve created fairways that are extremely playable, forgiving and provide explosive distance.”

Tomo Bystedt, TaylorMade’s Senior Director of Product Creation 

TWIST FACE®

TaylorMade introduced Twist Face to its fairway metal lineup in 2019 and has carried the revolutionary technology into each SIM offering. Like the SIM drivers, the faces have been modified to counteract the gear effect on common mis-hits in the high-toe and low-heel. Although the concept is the same as in the driver, the exact geometry is slightly different to account for the unique mass properties and impact location patterns in fairway woods compared to drivers.

SPEED POCKET™

The Speed Pocket in SIM fairways has been engineered to provide increased ball speed to the entire face while improving forgiveness on low-face impacts. A slot insert has also been designed to sit flush with the sole to improve sole interaction and eliminate turf drag from the Speed Pocket, aligning with the performance goals of V Steel.

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SPECIFICATIONS, AVAILABILITY & PRICING

SIM, SIM Max and SIM Max•D fairways will be available for preorder on January 10 and at retail on February 7, 2020.

SIM has an MSRP of $499.99 CAD and will be offered in Rocket 3/14°, 3/15° and 5/19° lofts. It will be offered in the Mitsubishi Diamana FW Limited 75 stock shaft, with numerous additional shaft options available at no additional cost. It comes stock with the new Golf Pride Z-Grip (47g).

SIM Max and Max•D have an MSRP of $399.99 CAD. SIM Max will be offered in lofts of Rocket 3/14°, 3/15°, 5/18°, 7/21° and 9/24°. Shaft offerings include Fujikura Ventus Blue FW 5 (R and A flexes) and Ventus Blue FW 6 (S and X flexes), with additional custom shaft options available at no additional cost. SIM Max•D will be offered in lofts of 3/16°, 5/19° and 7/22°. UST Mamiya’s Helium FW is the stock shaft offering with numerous custom options available at no additional cost. Both models also come stock with the new Golf Pride Z-Grip (47g). Women’s offerings for SIM Max and SIM Max•D fairways include the Aldila NV Ladies 45 shaft and the Lamkin Ladies Sonar grip (38g).

SIM MAX RESCUE

As a long-iron replacement, it’s imperative that hybrids be versatile and playable in all conditions. That’s why TaylorMade has incorporated V Steel technology into a hybrid for the first time in the company’s history with SIM Max Rescue. The clubhead is engineered to deliver improved turf interaction and reduced friction when playing from various lies. A reshaped leading edge works in conjunction with V Steel to further improve playability and strike conditions.

 

Designers rounded the toe and adjusted the face angle to give SIM Max Rescue a more confidence-inspiring shape at address for all levels of golfers. It utilizes the same C300 Steel face used in the SIM MAX fairway woods to help improve ball speed, durability and overall performance. The corrective technologies of Twist Face and Speed Pocket offer improved performance and forgiveness on mis-hits on the toe, heel and low on the face.

SPECIFICATIONS, AVAILABILITY & PRICING

The SIM MAX Rescue will be available for preorder on January 10 and at retail on February 7, 2020. It has an MSRP of $329.99 CAD and will be offered in lofts of 3/19°, 4/22°, 5/25°, 6/28° and 7/31°. It will be offered in the Fujikura Ventus Blue stock shaft, with numerous custom shaft options available at no additional cost. It comes stock with the Lamkin’s Crossline 360 grip (47g). Women’s offerings include the Aldila NV Ladies 45 shaft and the Lamkin Ladies Sonar grip (38g).