CARLSBAD, Calif. (January 19, 2021) – TaylorMade Golf Company builds on its history of metalwood innovation and groundbreaking technologies with the all-new SIM2, SIM2 Max and SIM2 Max•D drivers.

With the original SIM, the company focused on reshaping the driver to deliver speed and aerodynamics at the most critical stage of the swing – those milliseconds right before impact. Embracing the evolution of design, now TaylorMade has reinvented the way drivers are constructed with an increased focus on enhanced forgiveness while maintaining speed and optimal launch conditions.

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Forgiveness equals confidence. In 2020, we built a driver that was aerodynamic, promoted favorable launch properties and had one of the hottest faces in golf. By increasing forgiveness with SIM2, SIM2 Max and SIM2 Max•D, we’ve truly engineered a driver that has no tradeoffs. Golfers can step to the tee box and have the freedom to swing with confidence every time. Knowing they have a driver that checks all the boxes: Forgiveness, speed and distance with a beautifully crafted aesthetic.Tomo Bystedt, Senior Director, Product Creation, Metalwoods


To unlock a new dimension of forgiveness, TaylorMade engineers were forced to completely rethink how drivers are built from the ground up. By fixating on the process and materials, they discovered a hidden key in the form of a new design called Forged Ring Construction. Utilizing a lightweight and high strength aluminum that’s precision milled, the adjoining feature unites the critical components of the driver head into a singular force.

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As the defining component of SIM2, SIM2 Max and SIM2 Max•D, the forged aluminum ring is one of four crucial elements of the unique construction – each serving a vital function that allows the driver to be forgiving, fast and powerful. The other modules are the carbon crown, carbon sole and milled back face cup.  


TaylorMade’s journey to SIM2 began with the lightweight carbon composite technology the company developed over the course of 15-plus years. The six-layer composite material, which was refined throughout the lifespan of the popular M series and SIM, is used on the crown of SIM2, SIM2 Max and SIM2 Max•D.  

A new high-strength carbon was developed precisely for the sole and designed for enhanced durability in protection against damage from turf interaction and contact at high speeds. The nine-layers of advanced carbon span the entire sole while simultaneously shaping the asymmetric Inertia Generator, which is designed to produce faster club head speeds through precise geometry and aerodynamic analysis.  

The expanded use of carbon saves a considerable amount of weight that’s been redeployed onto the Inertia Generator in the form of a heavy rear weight (16g SIM2, 24g SIM2 Max and 22g SIM2 Max•D). Placing this substantial weight low and back in the club moves the CG projection to centre face, optimizes launch conditions and maximizes MOI – more commonly described as forgiveness.  

The black satin carbon crown and contrasting chalk colourway help frame the ball at address and improve alignment. A high-gloss black carbon on the sole provides an eye-catching look and premium aesthetic when paired with blue accents from the aluminum ring.

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The milled back face cup is the only part of the driver head that’s crafted from titanium. The strong and resilient material facilitates energy transfer to encourage faster ball speeds. Behind the face, internal CNC milling varies face thickness and pinpoints performance where golfers need it the most.  

Relying on the data used to develop Twist Face®, the company mapped the most common impact locations among golfers of all skill levels – which revealed a mis-hit pattern that extends from low heel to high toe. The milling process allows the company to precisely tune the thickness of the face to promote peak speed in those areas. This intelligently engineered sweet spot has an oval shape and stretches diagonally from the high toe toward the low heel. Ultimately, it results in a sweet spot that’s designed to capture more shots where golfers are more likely to hit it on the face.

In addition, a larger face size enhances forgiveness across the lineup of SIM2 drivers. SIM2 is 12% larger (vs. SIM), SIM2 Max is 5% larger (vs. SIM Max) and SIM2 Max•D is 5% larger (compared to SIM Max•D).

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In 2019, TaylorMade took Twist Face® – the iconic face curvature that’s designed to straighten ball flight – to the next level of performance with Speed Injected Twist Face, exposing the false narrative that speed limits had been reached for metalwoods. The industry-leading technology continues to provide massive benefits with SIM2, SIM2 Max and SIM2 Max•D, as each driver head is inspected, measured and tuned for maximum speed and to ensure conformity; a process truly unmatched in the golf industry.  

In recent years, golfers grew accustomed to seeing the Speed Injection Ports on the face of the driver. New for 2021, the port has been relocated to the outer toe. With the CNC milling now across the entire back of the face, designers were able to precisely tune the thickness of the titanium to promote peak speed on a specific area slightly to the toe side. With that development, the company is now able to efficiently manipulate speed across the entire face using a single port. The result is a level of precision that ensures every golfer gets a hot and fast driver head. 

The patented Thru-Slot Speed Pocket rests on the sole of the driver, maintaining the marquee purpose of protecting ball speed and performance on shots struck low on the face. 


Historically, draw bias drivers have not been forgiving – as the higher CG needed to create the necessary spin led to a lower MOI. Company research indicates that design is counterintuitive. As you may expect, data suggest that high handicap players with severe right-miss tendencies gravitate to draw bias clubs. This group needs the forgiveness more than others. 

That’s why TaylorMade has flipped this design convention on its head. SIM2 Max•D delivers powerful draw-bias with a level of MOI and forgiveness not before seen in a draw driver from TaylorMade. By shifting the entire asymmetric Inertia Generator towards the heel, engineers were able to obtain draw-bias properties while also keeping its full function of aerodynamics and forgiveness.

The new SIM2 Max•D was designed purely with the golfer in mind. We looked closely at data and trends to truly understand who needs a draw bias driver and why. From there we challenged the norms of driver engineering to create a finished product that fits the needs of a large part of the golfing world’s population.Tomo Bystedt, Senior Director, Product Creation, Metalwoods

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Traditional driver designs come with a tradeoff, but TaylorMade journeyed beyond tradition to obtain power, speed and forgiveness in a low spin driver. The reconstructed SIM2 delivers high MOI properties with a heavy 16g steel weight positioned on the Inertia Generator. The TPS Front Weight is strategically located behind the face to encourage optimal launch with low spin characteristics, delivering complete performance that’s low on spin and high on forgiveness.

SIM2 Max 

With an intense focus on speed and forgiveness, the SIM2 Max delivers high MOI properties with a heavy 24g tungsten weight positioned on the Inertia Generator. The TPS Front Weight is strategically located on the sole of the club to encourage the optimal mid-to-high launch with mid-to-low spin properties, delivering complete performance and max forgiveness.

SIM2 Max•D

Traditional draw-bias drivers come with a tradeoff, sacrificing forgiveness for a left-to-right ball flight. The all-new SIM2 Max•D features a repositioned Inertia Generator that’s closer to the heel, encouraging a heel CG that’s low and back for more forgiveness – designed to deliver a higher launch with the largest, most forgiving face in the SIM2 lineup. The end result, a draw-biased driver without compromise.

These three drivers enable us to deliver vastly different performance for a variety of players. We know there are a lot of different golfers out there. People will need less spin. People who need more spin. People who hit it straight and people who need draw bias. So, we’re delivering across the board with SIM2, SIM2 Max and SIM2 Max•D – separating them in terms of launch and spin. The unifying feature among all three is forgiveness – we’ve increased MOI throughout the entire SIM2 family.Tomo Bystedt, Senior Director, Product Creation, Metalwoods


SIM2, SIM2 Max and SIM2 Max•D will be available for preorder on January 19 and at retail on February 19, 2021. SIM2 has an MSRP of $699.99 CAD and will be offered in 8°, 9° and 10.5° lofts. Shaft offerings include Mitsubishi Tensei AV Raw Blue 60 and Project X’s HZRDUS Smoke RDX Black 70, with numerous custom shaft options available at no additional cost. They come stock with Golf Pride’s Z-Grip (47g).  

SIM2 Max and SIM2 Max•D have an MSRP of $699.99 CAD and will be offered in 9°, 10.5° and 12° lofts. SIM2 Max shaft offerings include Fujikura Ventus Blue 5 and Mitsubishi KuroKage Silver, with numerous custom shaft options available at no additional cost. SIM2 Max•D shaft offerings include Fujikura Air Speeder 45, with numerous custom shaft options available at no additional cost. Both models come stock with Golf Pride’s Z-Grip. 

Women’s stock offerings include the Aldila NV Ladies 45 shaft and the Lamkin Ladies Sonar grip.  

With an elevated focus on customization and club fitting, women golfers can find a full array of components in the Custom Shop at TaylorMadeGolf.ca, including lightweight shafts, grips and more. The custom process allows us to build the ideal club for any golfer – it’s not women’s equipment or men’s equipment, but the right equipment. 


Personalization is a defining factor for the modern golfer. From stamped wedges and putters to custom headcovers and embroidered bags, golfers at every level of the game want their equipment to make a statement about who they are on and off the golf course. With the all-new MySIM2 program, TaylorMade is providing golfers with a comprehensive online platform for designing drivers that fit their game and personal style.

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With five different options for personalization including the forged aluminum ring, topline paint colour and more, MySIM2 is the ultimate crossroads of personalization and performance. 

It’s time for golfers to own their swing and make the clubs their own. Complete personalization offerings follow:

  • Aluminum Ring – Colour options include Red, Blue, Gold, Orange, Green, Silver, Black and Light Blue.
  • Topline Paint Colour – Chalk or matte black.
  • Crown Decals – Colour options include Red, Blue, Gold, Orange, Green, Silver, Black and Light Blue.
  • Sole Decals – Colour options include Red, Blue, Gold, Orange, Green, Silver, Black and Light Blue.
  • Face Pin – Colour options include Red, Blue, Gold, Orange, Green, Silver, Black and Light Blue.
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MySIM2 is offered in both SIM2 and SIM2 Max models, with more than 2,000 cosmetic combinations. MySIM2 will be available for preorder on January 19 and at TaylorMadeGolf.ca as well as select golf course and retail locations starting February 19, 2021, at an MSRP of $849.99 CAD. It will be offered in 8°, 9° and 10.5° lofts (a 12° loft is offered in SIM2 Max). MySIM2 will feature fully customizable shaft and grip components.

Callaway Golf Introduces X Forged CB Irons

With the new X Forged CB irons, the goal was simple: provide consistency, control, amazing feel and a beautiful design for the most discerning of golfers. Typical irons in this category are single piece, but Callaway took a different approach. We enhanced the player’s performance iron with multi-material construction using weighting, face technology, and shaping to create an iron worthy of the X Forged name.

A look of the cavity of the Callaway Golf X Forged CB.

Features & Benefits

Precise Control from Multi-Material Construction. These irons are engineered with custom internal and external MIM’d tungsten weighting. The tungsten in the toe aligns the CG precisely behind the middle of the club, while the external tungsten allows us to precisely dial in swingweight while keeping the CG centered.

Attractive top-line, a look that is preferred by the more discerning player.

Signature Soft Feel – The X Forged CB provides incredibly soft feel from a forged 1025 mild carbon steel body.

Spin and Distance Consistency – Our Tour Tuned Face Plate creates fast ball speed while promoting consistent spin rates across the face for the distance control that better players want to see from their irons.

Player’s Shaping – The blade length, topline and offset are all designed to promote pinpoint shot-making and more workability through the set.

Premium Components – The Project X IO is individually optimized for each iron in the set. The Mitsubishi MMT is a player’s graphite shaft with metal mesh in the tip for stability. Golf Pride’s Z Grip features a firm
feel and exceptional traction.

Pricing and Availability

Product At Retail Date: 10/29/20
Pricing: $200 per stick – steel and graphite

My Take – Tour Edge Golf Hot Launch 521 Series Metalwoods

The Lead-In

Over the last week, I’ve been sharing a couple of press releases regarding the latest product launch from Tour Edge Golf. In this launch, which is the most extensive in the Batavia, Illinois golf manufacturers 34-year history, the golfing world was introduced to the Hot Launch 521 Series. A series that is actually dissected into two distinctive model categories.

With the new Hot Launch 521 Series, golf consumers have two options from Tour Edge Golf. The E521, which stands for Extreme Spec, is targeted towards players that are looking for extreme help and extreme game-improvement characteristics. Meanwhile, the C521 or Competition Spec is designed for golfers that need help but may more inclined to lean towards a more traditional profile.

The Extreme Spec is loaded with all sorts of technology to help the slow to medium swing speed player gain yards and assist in lowering scores. Among the design features that we see is a shallow face design which helps to make launching the golf ball easier, an offset for killing the slice, and a heel sole weight which further bolsters the anti-slice characteristics of the E521 metalwoods.

Also adding to the forgiveness category is the shaft. Measuring 44.5″ long, the Mitsubishi Fubuki lightweight shaft is shorter in comparison to the 45″+ shaft that we typically see in the industry. A shorter shaft equates to greater consistency with a tendency of strikes coming more often from the middle of the face. The by-product of this is an increase of Smash Factor or the ratio between clubhead speed and ball speed. The higher the Smash Factor the more distance that you’ll achieve. How fast you swing your club isn’t the “be all, end all” in determining how far your golf ball will travel. Smash Factor and being able to properly load the shaft in relation to tempo also play significant roles.

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No shortage of loft options if you prefer higher-lofted fairway metals. The E521 fairway metals pictured.

Headlining the design of the Hot Launch E521 is the newly introduced “Houdini Sole”. Towards the trailing edge of the head, the design team at Tour Edge Golf placed an “area of mass concentrated on the trailing edge of the sole of the clubhead, as well as a curved leading edge under the face”. Resulting in a newly-shaped head that’s both very stable and one that features very high M.O.I. numbers (resistance to twisting at impact). I also wanted to point out that the V-Shape of the sole also could be a contributing factor to shots where the turf has “gotten in the way” of the golf ball. Yes, the Hot Launch E521 is a “fat fighter”.

Meanwhile, the Hot Launch C521 metalwoods are targeted towards the player that might be a little more discerning. While they might need the help, this golfer doesn’t necessarily want to go to “Extreme” lengths. The “Competition Spec” features a head shape that is more traditional in appearance, especially when compared to the Extreme Spec. What you don’t see in the C521 metalwoods are things like the shallow face and the offset in the design. Instead, you get a deeper face where “Diamond Face Technology” was employed like we saw in their very successful Exotics EXS 220 product range. That range of products finished very well when I handed out my Teezy Awards.

While the Hot Launch C521 metalwoods are geared towards players that are medium to fast swingers, that doesn’t mean that we don’t see game-improvement advents. A weight in the sole towards the trailing edge boosts M.O.I. creating more stability at impact, a cup face design that promotes more ball speed and distance via more face flex (even on off-center strikes). Sticking with face flex we see a “Power Channel” introduced on the Hot Launch C521 adding more potential for greater ball speeds and more distance.

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The C521 driver in the foreground, with the white Fubuki-shafted E521 in behind. Note the difference in offset.

Tour Edge Golf made great headway in the acoustics department with 2020’s Exotics EXS 220. In saying that, the C521 metalwoods also feature internal ribs that are meant to enrich the sound and feel.

The shaft is 45″ which is, in a way, almost an industry standard for driver lengths (remember the E521 is shorter). The Alilda Rogue is the chosen shaft through their robot testing (known as “T.E.D.) which is a mid-launching shaft weighing in at 55 to 65-grams depending on flex.

My Take

In my opinion, I think that there is great potential for Tour Edge Golf to move a lot of the Hot Launch 521 Series metalwoods.

When it comes to golf equipment and the correlation to the consumer, the ego of the respective consumer often gets in the way. There are a lot more golfers that could benefit from the type of help that the Hot Launch 521 Series metalwoods offer than they’d like to admit. Moreover, there is plenty- a-golfer that falls into the category of slow to medium tempo and swing speed. Not to play too much on the ego, but, often there’s the misguided perception of one’s clubhead speed and distance versus what it truly is.

I think David Glod and his team have done very well to recognize this segment of the golf equipment consumer sector. There are other manufacturers that have also created lightweight, forgiving designs for the slow to medium swinger, however, here is where Tour Edge Golf and their Hot Launch 521 Series sets them apart.

In one case, just the other day, I was at a large golf box store (Golf Town) just seeing what has come into stores that I haven’t seen in hand. Amongst them was a product similar to the E521 3-wood. The cost of that product was $299.99 USD or $349.99 CAD. In comparison, the Hot Launch 521 fairway metals are retailing for $149.99 USD or $199.99 CAD (basing that on an approximate 33% exchange rate). Almost two for the price of one. The driver, again using the same product model, is $229.99 USD for the 521 Series versus $499.99 USD for the other. In Canadian funds, since I am based in Canada, the latter is $649.99 CAD whereas the 521 Series driver would be about $300 CAD.

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The cost alone is where the Hot Launch 521 could potentially change the landscape just a little bit. I don’t know about you, but the price tag means something to me. In saying what I’m about to say, I hope that I don’t shoot myself in the foot. But, it’s my honest and genuine opinion. The golf industry has gotten to a point where the cost of new equipment has nearly gotten out of hand.

Just because the Hot Launch 521 Series doesn’t cost the consumer “big bucks” doesn’t mean that these products are cheap. Inexpensive yes, but definitely not cheap. These products feature new technology or technology that’s been showcased in a very successful product range and with premium components (shaft and grips). Could the Hot Launch 521 Series metalwoods be considered a “no-frills” offering seeing that it’s void of carbon fibre or adjustability? I suppose, but is that really a bad thing? Those features would no doubt put this series into the same sort of price point as say, the EXS 220. Which isn’t horrible, but it would be counterintuitive.

The “Lifetime Warranty” that traditionally comes with all Tour Edge Golf products is a nice safety net and is nothing to sniff at. All products from Tour Edge Golf are hand-assembled in the U.S.A. Factor in that Tour Edge Golf has 850 fitting locations with a mobile Hot Launch 521 fitting bag and suddenly getting properly fit is very accessible. Not to mention that anywhere in the continental US customers will receive their custom-built club within 48 hours. In my experiences during my relationship with Tour Edge Golf, shipping to Canada has been pretty darn quick too!

There are a lot of reasons to like the Hot Launch 521, but the question is this. Will the Hot Launch 521 Series perform and live up to the advertising? Only time will tell.

Until The Next Tee!!

#fightandgrind #seeuonthenexttee

Improve Your Game – Callaway Golf Introduces Big Bertha B-21 Irons

Today marks the final release as far as the new Big Bertha B-21 product range goes. Thus far we’ve seen and heard about the metalwood family that comes packed with game-improvement qualities. Not to be outdone, the Callaway Golf Big Bertha B-21 delivers game-improvement characteristics in spades.

How do the Big Bertha B-21 irons deliver all of this game-improvement capability? They offer Flash Face Technology, a first for the Big Bertha name. If you hit the MAVRIK irons this year, you’ll know that they were hot and also featured Flash Face. They feature a deep centre of gravity to help golfers launch the ball into the air. This technology is called “Visible Tungsten Energy Core (VTEC)”. Also, wide soles and a generous topline are apparent as you might expect from Big Bertha irons.


The Big Bertha B-21 irons come to retail on September 10, 2020 and have an MSRP of $899.99 USD (7-piece steel) or $999.99 USD (7-piece Graphite). The set composition is 4-PW with AW, SW, and LW being made available as well.

For more details, please see the press release below as shared by Jeff Newton (Global Communications Callaway Golf).


Until The Next Tee!!
#fightandgrind #seeuonthenexttee

We’ve designed our Big Bertha shaping with a new formula for distance and forgiveness. It’s a technology package that delivers more ball speed, higher launch and straighter shots for a new level of player confidence.

It features a confidence-inspiring shape that makes Bertha easy to hit, with generous offset, wide soles, and a thick topline. This is the first time that our A.I.-designed Flash Face Cup is in a Big Bertha Iron. We’ve created high balls speeds and increased spin robustness off of every club in the set, with a unique Flash Face architecture for each individual iron.


A.I. Flash Face Cup wasn’t the only first in this set. These irons also have a Visible Tungsten Energy Core (VTEC) which deepens the CG to make these irons incredibly easy to launch. We’ve also provided outstanding feel at impact from our proprietary urethane microspheres. These microspheres are strategically designed to absorb unwanted vibration without reducing speed. In short, you’re getting the iconic shaping that you want to see over the ball with incredible ball speed technologies to get the absolute most out of your swing.

Features & Benefits

Fast Ball Speeds From The First A.I.-Designed Big Bertha Iron – Our industry-leading Flash Face Cup in each club. We’ve created high ball speeds and increased spin robustness off of every iron in the set with a sophisticated face architecture that’s unique to every loft. Ball speed is further enhanced by our 360 Face Cup that flexes and releases at impact.


Amazing Forgiveness From Legendary Big Bertha Shaping –  This club profile that golfers love is engineered to give you more confidence over the ball with noticeably wider soles. For easy launch, lower spin and straighter shots, we’ve added more offset. Combined with our Flash Face Cup, we’ve developed a new formula for distance and forgiveness.

Higher Launch From Our Visible Tungsten Energy Core – We’ve added a significant amount of custom tungsten weighting. So we can deepen the CG in each iron with extraordinary precision, while still maintaining ball speed in the Flash Face Cup. Now you can get higher launch conditions through the set.

Pure Feel From Urethane Microspheres – Our patented urethane microspheres comprehensively absorb unwanted vibration for exceptional feel, while also maintaining fast ball speeds.


Callaway Golf Big Bertha B-21 Hybrids

So far, I’ve discussed a few of Callaway Golf’s recent introductions to their new Big Berth B-21 product range. Having covered the driver and fairway woods so far, it only seemed fitting to talk about the Big Bertha B-21 hybrids.

The key thought as far as the Big Bertha B-21 range is forgiveness. Callaway Golf believes that with the B-21 range the result will be “Distance… Any way you swing it”. As featured in its larger stablemates, the Big Bertha B-21 hybrid features “Jailbreak Technology” and A.I. designed “Flash Face Technology”. The result is fasters ball speeds across the surface area of the face.



Introduced onto the Big Bertha B-21 hybrid is the advent of MIM (Metal Injected Molding) tungsten weights into the sole.. The purpose here is to improve your launch and trajectory. Also helping in that regard is a larger offset to help golfers square the clubhead at impact.

The Big Bertha B-21 hybrid will be available at retail on September 10th and will carry an MSRP of $249 per hybrid.  For more details, please see the press release below as shared by Jeff Newton (Global Communications Callaway Golf)

Until The Next Tee!!

#fightandgrind #seeuonthenexttee


The Big Bertha B-21 Hybrid is built for the players who want to unlock their inner distance with a total forgiveness package. This is our easiest to launch hybrid with a larger head volume, and it’s designed to help you get rid of the big miss that spins off line. When you hit it straighter, you hit it longer…it’s just that simple.

Let’s start with the industry-leading ball speed technologies that help you get all that distance. We’re giving you fast speeds across a more expansive area of the face with our A.I. designed Flash Face SS21. For even more speed our innovative Jailbreak Technology connects the sole and crown, which allows the face to take on more of the load at impact. So your shots can go a long way, even if you don’t make perfect contact.


To hit the ball straighter we’ve increased the offset. This helps to square the club at impact. To enhance your launch and trajectory, we’ve incorporated dual MIM’ed (Metal-Injected Molding) Tungsten weights into the sole of the clubhead. And to provide even more forgiveness, we’ve engineered our T2C Carbon Crown for higher MOI and easy launch.


Big Bertha gives you the performance technologies you need with a forgiving shape and increased offset.

Features & Benefits

Fast Ball Speeds From Flash Face SS21 – Fast ball speeds across an expansive area in each model and loft, with our advanced A.I.-designed Flash Face. So you’ll hit it long, even if you miss the center of the face at impact.

Straighter Ball Flight From Increased Offset – We’ve added more offset to help reduce your slice or big miss. This increased offset helps to promote a straighter ball flight for more distance.

Enhanced Launch and Trajectory Control From Dual MIM’ed Tungsten Weighting – Optimized CG for launch and stability from precisely shaped dual MIM’ed tungsten weight.


Increased Ball Speed And Easy Launch – Fast ball speed from two internal Jailbreak bars that connect the sole and crown, so the face can take on more of the load at impact. And to create higher MOI in a forgiving shape, we’ve used a significantly lighter carbon crown that allows us to redistribute weight.

Premium Components
Features a completely new RCH shaft, designed by Callaway to specifically enhance the Big Bertha offering, with an Active Tip Flag section for easy launch. And it comes stock with a Golf Pride Tour Velvet Soft Grip.