Srixon Introduces Q-STAR TOUR DIVIDE: Start Seeing Double

HUNTINGTON BEACH, Calif. — March 26, 2021 — SRIXON®, a global leader in golf ball technology and innovation, announces the all-new Q-STAR TOUR DIVIDE. This exciting new golf ball offering from Srixon officially launches in North America on April 15, 2021.

“The new Q-STAR TOUR DIVIDE looks great, but it’s so much more than that,” said Brian Schielke, General Manager at Srixon. “Easier putting alignment and increased visual feedback on your chip and pitch shots really adds to the greenside performance. It’s a ball every golfer must try.”

The Q-STAR TOUR DIVIDE is different, featuring a new thermoplastic urethane cover that has been infused with bright pigments rather than being painted on. The 50/50 Matte Urethane Cover delivers a high contrast, matte cover that provides the same tour-level spin and stopping power you’ve come to expect from the original Q-STAR TOUR.

With DIVIDE’s unique two-tone cover construction, putting alignment comes easy with a 360° line, while every shot will produce a strobe effect to help show off the speed and direction of spin.

DIVIDE might not look like a classic golf ball, but it still delivers true tour performance. Featuring the same FastLayer Core and 338 Speed Dimple Pattern found on the classic Q-STAR TOUR, DIVIDE provides the distance and control expected from a tour-caliber golf ball.

Key Technologies Inside Q-STAR TOUR DIVIDE:

  • New FastLayer Core: The new FastLayer Core offers distance and soft feel without compromise due to a gradual transition from soft inner core to firm outer edge.
  • 50/50 Matte Urethane Cover: The high contrast, matte cover makes spin visible and putting alignment easy.It’s cast from soft urethane for tour-level spin and stopping power.
  • 338 Speed Dimple Pattern: Providing a penetrating ball flight in any conditions, the 338 Speed Dimple Pattern increases lift and reduces drag to maximize distance.

Retail Information and Pricing

Price: $32.99

U.S. Retail Launch Date: April 15, 2021

New Episode of the TeeBox Chatter Podcast Posted

Well, it’s nearly impossible to avoid the news of the week. Of course, that news was the single-car accident that Tiger Woods had. That was a scary site and all that matters is that he emerged from this, breathing. In this episode, I talk about the accident and there is zero speculation, so no need to worry about that. After all, is there an easier way to lose credibility with all of you?

Photo Credit: NY Post

Also, I was joined by Marketing Manager (Golf Balls) for Bridgestone Golf Elliot Mellow during the 2021 PGA Show Virtual Experience. Join us as we talk all things Bridgestone Golf (balls) with an emphasis on the new e12 Contact.

TeeBox Chatter – Episode 2

Until The Next Tee!!

#fightandgrind

TaylorMade Golf Company Takes a Major Leap on the Path to Distance with the New TP5 and; TP5x Golf Balls

THE ALL-NEW TOUR FLIGHT DIMPLE PATTERN IS ENGINEERED FOR A NEW LEVEL OF AERODYNAMICS AND CARRY DISTANCE

 CARLSBAD, Calif. (February 8, 2021) – TaylorMade Golf Company, an industry leader in innovation and technology, today announces the all-new 2021 TP5 and TP5x golf balls, building on a franchise that has earned the title of Most Complete Tour Ball in Golf.

Relying on the brand’s never done mentality, TaylorMade has once again pushed the boundaries of performance by redefining the path to distance with its new Tour Flight Dimple Pattern – designed to provide improved aerodynamics and carry distance at every level of the game. 

The revolutionary new dimple design has a unique dual-radius shape that decouples dimple volume from depth to optimize airflow around the golf ball during flight, ultimately reducing drag and promoting distance. 

TaylorMade first set out on this path in 2017, when TP5/TP5x debuted as the industry’s only five-layer Tour ball. By utilizing a proprietary construction with four increasingly stiff layers wrapped in cast urethane, engineers effectively created the foundation for optimizing both distance and spin. 

In 2019, the company wove High-Flex Material (HFM) into the construction of TP5/TP5x to more efficiently convert compression into ball speed. Known as the Speed-Layer System, this design injected a new level of speed into TP5/TP5x compared to the prior generation. 

Since 2017, we have blazed a path to distance and speed with TP5/TP5x – building upon a foundation of Tour-proven performance with the patented five-layer system at its core. With the development of HFM in 2019 and now the Tour Flight Dimple Pattern, we’ve examined every component of the golf ball to ensure that each layer is functioning at its highest possible level and working in unison to deliver unmatched performance on every shot.Michael Fox, Category Director, Golf Ball & Accessories

 UNIQUE IMPROVEMENTS TO 2021 TP5 & TP5X

While the new Tour Flight Dimple Pattern enhances performance for both TP5 and TP5x, each product was individually improved based on Tour player feedback. Analyzing insights from Dustin Johnson, Rory McIlroy, Rickie Fowler and others – who have used both prior models in competition – engineers discovered that players switched from TP5x to TP5 for the enhanced greenside spin and control in the short game. Conversely, players switched from TP5 to TP5x for the added distance and ball speed.

378134 tm21 tp5 flight path v4 6ea6e0 large 1612243759

For those reasons, the new 2021 TP5x has a slightly softer cast urethane cover that better grips the grooves on a wedge for increased spin around the greens with lower launch, while remaining the fastest Tour ball in the TaylorMade lineup. The 2021 TP5 now has a larger, more reactive core that delivers more ball speed while retaining the same feel and spin properties of the prior generation. 

TP5 still provides a softer feel, increased greenside spin and a lower launch in comparison to TP5x, which is faster, longer and higher launching. The new individual enhancements give golfers performance precisely where they want it the most in both models. 

TOUR VALIDATION 

Team TaylorMade’s top athletes have switched into the new TP5/TP5x faster than any product in the company’s recent history. Major champions Rory McIlroy and Collin Morikawa both elected to play the new ball in their respective 2021 openers. McIlroy took TP5x (21) to Abu Dhabi for the HSBC Championship, where he led after an opening round 64 before finishing the week in third at 13-under-par. Morikawa gamed the TP5 (21) at the Sentry Tournament of Champions, citing the ball’s wind stability in Maui’s Hawaii breeze. He finished the week T7 at 20-under-par. 

Rory McIlroy plays TP5X #22 and Tommy Fleetwood plays TP5X #19

Tommy Fleetwood, the latest addition to Team TaylorMade, started playing the new TP5x almost immediately after signing a new long-term contract. Before making the decision, he elicited feedback from fellow TaylorMade athletes who vouched for the ball’s distance, spin control and stability in the wind. 

Those comments were quickly validated by Fleetwood’s strong play in Abu Dhabi, his first event with TP5x, where he finished in seventh at 10-under-par. At the time of this release, he ranked third in Total Strokes Gained on the European Tour. This adds Fleetwood to the long list of players moving into the 2021 TP5/TP5x. 

It’s one thing to test a new ball, it’s another to put it in play during competition with confidence and ease. The fact that Rory, Rickie, Wolff, Collin and Tommy all switched into the new ball for their first event of the year speaks volumes. The best players in the world have quickly embraced the performance of the new TP5/TP5x.Keith Sbarbaro, VP of Tour Operations

THE MOVEMENT HAS MOMENTUM 

The launch of TP5/TP5x spurred a movement that has TaylorMade among the fastest growing golf ball brands of the last several years. Since 2017, the company’s total market share has been on a steady and steep upswing, a growth trajectory that positions TaylorMade among the largest golf ball companies in the world. Golfers at every level of the game are making the switch to TP5/TP5x, while Tour adoption continues to happen rapidly. 

CHOOSING BETWEEN THE 2021 TP5 & TP5X 

The 2021 TP5 and TP5x offer complete tee-to-green performance thanks to TaylorMade’s proprietary 5-layer construction. Both models deliver world-class distance off the tee, with the TP5 having a softer feel and more spin around the greens, while achieving fast ball speeds with a new reactive core that is larger than the prior generation. 

TP5x is the fastest and longest ball in the current TaylorMade lineup, with a firmer feel and higher launch on iron shots. In addition, it has more greenside spin than the prior generation with a new and softer cast urethane cover. TaylorMade staffers anticipated to play the TP5 are Collin Morikawa and Matthew Wolff (pix), while Dustin Johnson, Rory McIlroy and Tommy Fleetwood will expectedly gravitate toward the TP5x model. 

VISUAL TECHNOLOGY & HIGH-VISIBILITY YELLOW 

TaylorMade released pix™ in 2020 to much fanfare among Tour players and amateurs alike. Being powered by the swagger and appeal of Rickie Fowler certainly helped, but it was the performance and functionality of pix that truly set it apart. 

Co-developed in conjunction with Fowler, the ClearPath Alignment™ system delivered innovation that golfers could see. The 12 evenly spaced graphics enhanced visibility while significantly aiding in alignment on the putting green and helping golfers immediately gauge the quality of their stroke. This technology was only further validated by the adoption of players like Matthew Wolff, who improved his putting inside 6’ by nearly half a stroke after switching and moved his OWGR from 44 to a peak of 14th. 

378131 tm21 tp5 yellow cover v4 5d942d large 1612243758

For 2021, the visual technology behind pix will not change. However, the performance has been upgraded to match the all-new design of the 2021 TP5/TP5x with the Tour Flight Dimple Pattern, larger/more reactive core (TP5) and softer urethane cover (TP5x). 

The high-visibility TP5/TP5x Yellow will feature a new enriched yellow urethane that provides added durability and while maximizing visibility.

PRICING & AVAILABILITY

The 2021 TP5 and TP5x will be available at retail on 3/5/2021 at an MSRP of $64.99 CAD per dozen. The new TP5/TP5x pix and TP5/TP5x Yellow will be available at retail on 4/9/2021 at an MSRP of $64.99 per dozen CAD. To learn more about TP5 and TP5x golf balls, visit TaylorMadeGolf.ca.

378126 tm21bal tm21%20ball fam lfs jpo 06787 v1 848118 large 1612243753

OnCore Golf Debuts High Performance Four Piece Tour Ball – VERO X1

BUFFALO, NY OnCore Golf, the Buffalo, New York-based golf ball company, unveils their second Tour ball after three years of research and development.  OnCore’s first four-piece ball, the VERO X1 upholds OnCore’s commitment to innovation and technology while diversifying the company’s portfolio of golf balls to meet the needs of all player performance levels.

Building off of their award-winning three-piece tour ball, the ELIXRTM, OnCore undertook an effort to further increase spin off the irons and distance off the tee while maintaining the highly desirable feel and control offered by the ELIXRTM. The VERO X1 features a thinner cast urethane cover, a nano-thick transition layer between cover and mantle, a high modulus, perimeter-weighted mantle, and an oversized-core. These elements are combined to release a turbocharged performance delivering enhanced speed and distance, noticeably higher stability in flight, and more control and responsiveness to irons and wedges for high skill shots.

“Our primary objective in developing the VERO X1 was to create a product that the best golfers in the world would objectively consider best-in-class.  We even selected the name to communicate clearly that this is not a story of marketing – it’s a story of performance.  Vero is Italian for “true, real, or genuine” and that is what this ball is all about.  True performance,” commented Keith Blakely, OnCore’s CEO.   

John Calabria, OnCore’s Senior Technical Advisor who led the VERO X1 development effort added, “I’ve been involved with the development of some of the top performing balls in the industry for the past thirty plus years and could not be more excited about what we’ve accomplished with the VERO X1.  The robotic data speaks for itself but the true test of any ball is how golfers respond to it.  The feedback from golfers who know their game and are able to be discerning in their assessment of a new product have been unanimously positive in their reviews.  Distance, control, accuracy, and feel – everything these golfers look for – are all showing up as pluses for the VERO X1 against their current tour balls.”  

Pros and low handicap amateur golfers alike are experiencing first-hand on how well this 85-compression and a 318-dimple pattern tour ball is performing.  Golf Labs testing over a range of clubhead speeds has confirmed that the VERO X1 tour ball is competitively longer than other brands on the market across driver, 7-iron and wedge, along with the desired spin rates for each.

Following several weeks of testing, Gary Player, three-time Masters Champion and international golf legend offered his assessment: “I’ve given it a good test in all kinds of weather conditions. I love the ball. I must say I’ve never played a better ball. The paint on it is outstanding and it’s a little firmer than the ELIXR™.  I just love putting with it and it gives a very nice click. You’ve got a ball that is outstanding.”

Priced at $39.99 per dozen, the VERO X1 Tour ball can be purchased at www.OnCoreGolf.com along with OnCore’s other highly-regarded golf balls, the AVANT and ELIXR™.

More About OnCore Golf

OnCore Golf is dedicated to delivering breakthrough technology and innovation while inspiring all golfers to achieve peak performance. The company entered the golf ball industry through development of the first-ever commercially available USGA-conforming hollow metal core ball and has since developed a growing suite of differentiated products that includes the soft low-compression AVANT 55 and the top-performing, award-winning ELIXR tour ball.  For more information about OnCore Golf, visit http://www.oncoregolf.com.  

Go Farther with the 2021 Z-STAR Series

HUNTINGTON BEACH, Calif. — Feb. 1, 2021— SRIXON®, a global leader in golf ball technology and innovation, is proud to announce the launch of the seventh generation Z-STAR Series golf ball. Srixon’s Z-STAR and Z-STAR XV are available in Pure White™ and Tour Yellow™ and officially launch in North America on February 26, 2021.

The seventh-generation Z-STAR features a 0.6mm cover that is thicker than previous generations for enhanced spin and control around the greens. When paired with the revolutionary FastLayer Core that dramatically increases ball speed to deliver maximum distance, the new generation offers unparalleled feel. 

“The new Z-STAR and Z-STAR XV golf balls are specifically designed for better players and they feature advanced technology to add performance from tee to green,” said Jeff Bunski, Vice President of Research and Development. “The Z-STAR XV is played by some of the longest hitters on professional Tours around the world, and this new generation features a reformulated inner core to add even more distance. The new Z-STAR produces the highest green-side spin of any ball in our line-up, thanks to its super soft urethane cover and Spin Skin coating. If you demand the absolute best performance, the new Z-STAR and Z-STAR XV are made for you.”

For 2021, the new Z-STAR XV features a reformulated inner core for heightened resilience, leading to improved ball speed and distance without sacrificing feel. This allows players to push their distance to the limit and take advantage of high levels of greenside control.

Both of the new Z-STAR Series golf balls feature new Spin Skin technology with Slide-Ring Material (SeRM), a urethane compound that coats the cover of every Z-STAR Series golf ball. By taking unprecedented levels of shearing force without breaking its molecular bonds, Spin Skin with SeRM is able to dig deep into your wedge and iron grooves, dramatically increasing friction and maximizing spin for more control and more stopping power on every shot.

The all-new Z-STAR Series golf balls are the only in the world to use Slide-Ring Material, providing a competitive advantage that cannot be matched.

“Engineered for more spin and control, the Z-STAR Series features a Spin Skin coating enhanced with SeRM, an extremely flexible material,” Brunski said. “Never before has Srixon combined so many technologies in one golf ball, to produce more friction for more spin around the green.”

The 338 Speed Dimple Pattern on each Z-STAR Series golf ball improves overall aerodynamics for better flight performance, even in the toughest wind conditions, with drivers, woods, and irons.

Key Innovations Inside Z-STAR Series Golf Balls:

  • New FastLayer Core: The FastLayer Core starts soft in the center and gradually becomes firm around its edge, giving high-speed players exceptional feel and enhanced ball speed for maximum distance.
  • New Spin Skin with SeRM: A new coating with flexible molecular bonds digs deep into wedge and iron grooves, maximizing spin for more control and more stopping power.
  • New 338 Speed Dimple Pattern: The 338 Speed Dimple Pattern offers less drag and more lift to boost overall distance, while flying straight even in the toughest wind conditions.

Retail Information and Pricing

Pricing: Z-STAR & Z-STAR XV – $42.99 per dozen

U.S. Retail Launch Date: February 26, 2021