Ben Hogan Golf Equipment Company Introduces New Ft. Worth BLACK Irons to Complement their Popular Ft. Worth Irons

Over the last several years (since 2015) there have been a few iron sets that have been standouts. A few of these were sets that I would game in a heartbeat. The Ft. Worth 15 irons from the Ben Hogan Golf Equipment Company are on that list.

There was a lot about them that I liked. Yes they performed well and yes the soles were so ominously narrow. Make no mistake about it… the Ft. Worth’s had forgiveness and I really liked the “scallop” on the rear of the head. When the ball left the face you were able to feel the “muscle” of  the Ft. Worth 15 irons.

In a press release shared by Read The Greens Golf Media the Ben Hogan Golf Equipment Company announced that they have released a new Ft. Worth iron… this time in black. The original Ft. Worth irons were stunning but these new irons look electrifying. I love the black heads and the paintfill really adds an aesthetic pop (as seen in the pictures). When it comes to irons and wedges I always love how a black finish looks. However, after some use they start to look shabby. The question that I have about these irons is simple. How durable is the finish?

Please read the press release below for more details.

Fort Worth, Texas – May 1, 2018 – Ben Hogan Golf Equipment Company, LLC, manufacturer of premium golf clubs, golf bags, and accessories adds the new Ft. Worth BLACK Iron to its ever-growing 2018 product line.  The new Ft. Worth BLACK Irons were developed as an extension to the highly successful Ft. Worth Irons.

The original Ft. Worth Irons were introduced in 2015 and are recognized for their feel, consistency and accuracy as well as forgiveness in a traditional blade design. They incorporate a number of technologies and engineering designs to provide the highly accomplished golfer a new level of performance.

The new Ft. Worth BLACK Irons are designed for the proficient player and employs many of the same technologies as the original Ft. Worth Irons, but with added features and improvements like the durable Diamond Black Metal (DBM) coating, optimization of the Dynamic Progressive Weighting system and modification of the V-Sole design.

More than just a pretty face. The patented Diamond Black Metal (DBM) coating is more than cosmetic. It has been developed for resilience and endurance and is seven times more durable than nickel chrome. This means less wear and tear on the grooves and scorelines and provides superior scratch resistance. The dark finish also reduces glare and provides a stark contrast between the ball and club head for better alignment.

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“The new Ft. Worth BLACK Irons live up to their iconic name. They are a classic, striking iron that out-performs any other forged blade on the market and they are flat out stunning,” commented Scott White, CEO & President, Ben Hogan Golf Equipment Company.

Extensive player and machine testing proves the new Ft. Worth BLACK Iron generate a more penetrating ball flight on scoring irons, higher initial launch angles on long irons,  and better distance control on off-center hits than its predecessor. This is a direct result of the newly optimized Dynamic Progressive Weighting and Adaptive Perimeter Weighting Systems.  Ben Hogan’s engineers have optimized the size, shape and depth of the unique ‘Depression Cavity’ on rear of each club head.

The new Ft. Worth BLACK Irons also feature enhanced V-Sole® Technology. V-Sole Technology, the most versatile sole in golf,  has long been a trademark of Ben Hogan irons and wedges. It combines a high bounce leading edge and low bounce trailing edge on the sole and allows for easy manipulation of the club head no matter the lie without changing the loft. The bounce angles on the Ft. Worth BLACK Irons have been re-engineered slightly on each club head to eliminate any club head ‘grab’ by the turf, especially on less-than-full shots.

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Finally, the Ben Hogan PreciseLoft System has been simplified in the Ft. Worth BLACK Irons. While the Company remains committed to consistent 4-degree loft gaps between each iron for optimal distance gapping and to minimize loft ‘compression’ at the short end of the set, Ft. Worth BLACK irons will only be offered in one loft matrix. The mid-high launch profile (22 to 46-degrees) is preferred by the vast majority of Ben Hogan iron players. Ft. Worth BLACK irons will be stamped with traditional numbers (#4 – PW) on the sole.

As with all Ben Hogan irons, the Ft. Worth BLACK Irons can be customized at no charge. Golfers can specify length, lie, loft and grips (standard or mid-sized) as well as their choice of a variety of steel and graphite shafts.

The Ft. Worth BLACK Irons are available for demo or purchase at www.BenHoganGolf.com exclusively. True to the company’s innovative Factory-Direct distribution and pricing strategy, the Ft. Worth BLACK Irons are sold direct-to-consumers for $700.00 per seven-piece set (#4 iron – Pitching Wedge) or $100.00 per club.

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Ben Hogan Golf Company now provides short-term financing with NO interest, allowing golfers to pay for their new clubs over a period of time. And, players can Trade-UP their old equipment to offset the costs. Visit www.BenHoganGolf.com for more details.

 

Review – Ben Hogan Golf VKTR

Three years ago marked the return of a beloved name to the game of golf and in particular golf equipment. Ben Hogan Golf Equipment Company launched their initial products at the 2015 PGA Merchandise Show – Demo Day under the watchful eye of then CEO Terry Koehler. The launch of the Ft. Worth irons and TK 15 wedges were met by attendees with enthusiasm. For a good reason too… the products were beautiful. I wondered how Ben Hogan would step it up the following year building on the success of their initial entries and golfers in 2016 were met by the classy and lavish PTx irons. I wrote a review at alexandertothgolf.com earlier this year. The irons were stunning only bested by their performance. At the same time, Ben Hogan also released their Ft. Worth hi irons as a more forgiving option to the original lower lofted Ft. Worth irons. The hollow forged design yielded great feel and a pleasantly aggressive ball flight. There was one more void that needed to be filled and that was a club for golfers who thought of long irons as “taboo”. The VKTR Hybrid would be the answer.

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The VKTR Hybrid is designed with aesthetics and performance clearly at the forefront. Mr. Hogan was an innovator and had designs for a “hybrid” (as we now know it) dating back to the 1960’s. Clearly ahead of his time. When the “new” Ben Hogan Golf Equipment Company designed their first hybrid they wanted to present golfers a piece of art that would inspire confidence. Part of my problem in the past with hybrids was how they presented a large footprint at address. For this reason I was a long iron guy. The VKTR Hybrids come in five separate profiles and lofts start at 17* and progressing to 27*. Sticking with the theme of footprint size it’s important to note at this time that as the loft increases the volume (club head size) decreases (110 cc to 96 cc). The reason is twofold as the hybrids in the higher lofts are more pleasant to look at and it allowed the engineers at Hogan to move weight forward.

Engineers at Hogan also added a degree of adjustability to the VKTR Hybrids. Although there is no hosel adjustments Hogan through their Perimeter Shot Shape Technology (PSST) allows for 24 grams of movable weights around the perimeter of the head. The head is designed with a neutral bias but you can move the weights around to suit your needs. This means that you can adjust for left to right and high or low trajectories. Through research, Hogan (and other brands) found that most misses with hybrids occur low on the face. Personally speaking, my misses with hybrids are thin and left and Hogan addressed the “thins” by creating a “larger more effective impact zone along the bottom”. Also adding to the forgiveness is their V-SOLE technology found in their irons which improves turf interaction.

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At Demo Day, I immediately went for one of their 18* models. This particular club was shafted with a UST Mamiya ReCoil 660 shaft. This shaft was a regular flex and as expected from a shaft like this the result was a smooth-swinging piece of equipment. As much as I loved the clean, classic look at address it was the feel that won me over. The acoustics were crisp and the resulting strikes emitted a sharp sound. A feeling that gave me the impression that the face was very responsive… which it was. I never did adjust the weights but the resulting flights were of a consistent and penetrating trajectory. I think predictable would be a suitable adjective. My focus shifted towards the 23* and it’s hard not to talk about how precise the “gapping” in your set can be with Hogan. The VKTR Hybrids seemingly meld into the iron offerings which creates a “flow” to your set. Designers made the VKTR Hybrids to have a steeper landing angle and when compared to other hybrids I would say that engineers succeeded. However, it would be more telling to see these in action on the course. Going back to the aesthetics the VKTR is a handsome club and I love the red paintfill and ferrules with the red stripes. Also, designers of the VKTR were a little cheeky. If you look closely at the adjustable weight screws you will notice that there is a resemblance to the old Hogan “medallion”. All of it is a retro throwback to yesteryear.

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As the calendar turns to 2017 it’s fun to think about what Ben Hogan will come out with next. One would be led to believe that it would be fairway metals or maybe even a driver. Or will Ben Hogan stick with their bread and butter and stay out of that game? In the interim they have the VKTR Hybrids to compliment the beautiful irons in their stable. Folks… Mr. Hogan would be proud. Check them out at benhogangolf.com

Ben Hogan Golf Equipment Company Introduces New 2018 Line of Soft Goods and Accessories

The Ben Hogan Golf Equipment Company is one golf equipment company that has confused me in a way. They had an exciting “re-launch” of the brand a few PGA Merchandise Show’s ago. They came out with some gorgeous irons (Ft. Worth and PTX ) and the equally appealing TK wedges. Meanwhile, the VKTR hybrid were no slouch either.

For some reason or another I thought that the brand was fledgling and was going to fall by the wayside. Then they introduced their new business model. That model involves factory-direct pricing which led to huge price drops on their products. Then earlier this year the company signed PGA Tour veteran J.J. Henry which made me feel like I had made a mistake with my insinuation.

Recently, I received a press release from Tracy Nackel from Read The Greens Golf Media that the aforementioned Ben Hogan Golf Equipment company was releasing a new line of soft goods. The products range from headwear to duffel bags further signalling that they are alive and well. Please see the press release below.

Fort Worth, Texas – March 12, 2018 – Ben Hogan Golf Equipment Company, LLC, manufacturer of premium golf clubs and golf bags, announced today that the company will expand its brand and product offerings in 2018 with a new line of soft goods and accessories which include caps, visors, umbrellas, towels and travel gear.

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“The introduction of soft goods and accessories to our product offerings is a direct result of repeated requests from loyal customers. Ben Hogan Golf Equipment Company has a strong and loyal fanbase. These products were developed for those people who are proud and passionate about the brand and want to be known for playing Ben Hogan products,” commented Scott White, President and CEO of Ben Hogan Golf Equipment.

 

“These soft goods and accessories are developed with the same high standards, quality and craftsmanship found in the Ben Hogan Golf Equipment hard goods,” added White.

 

The new Ben Hogan Golf Equipment headwear line features five (5) different styles in classical colors that are all feature the timeless Ben Hogan signature logo. The headwear selection includes: a performance based, stretch poly, fitted cap in black; a contemporary two-tone mesh back fitted cap in navy and white; two classic fit cotton twill caps with adjustable cloth and metal garb in white and graphite; a mid-fit twill cap in both white and navy: and two lightweight cotton twill visors with a low-rise fit in black and white. ‘Direct Factory’ pricing for all for all caps is $18.00 and $15.00 for the visors.

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A Tour inspired 62” Ben Hogan Golf Equipment umbrella with venting will keep golfers dry on the golf course. It is designed in a classic red, white and blue color combination which is complemented with the Ben Hogan logo. It is made with a waterproof blended nylon that is durable and sturdy. This functional but stylish umbrella will be available with ‘Factory Direct’ pricing for $30.00.

 

Two Ben Hogan Golf Equipment towels are included in the new accessory line. One is a large 42”x22,” super-absorbent, aqua-lock caddie towel embroidered with the iconic Ben Hogan logo in white. This is available directly to the consumer for $18.00. The other is a cross, tri-fold, soft towel with a hook and tri-fold grommet for attaching to a golf or duffel bag. The Ben Hogan logo is prominently screen printed and sells for $15.00.

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Travel gear rounds out the new 2018 soft goods and accessories offering. There are three pieces in the line: a duffle bag, backpack, and shoe bag. Each features a rich grey and black color way. Sturdy, high-quality hardware, combined with premium fabrics and a customized Ben Hogan Golf Equipment logo patch, make these pieces highly sought after. The travel gear will ship in late spring with “Factory Direct” pricing at $45.00 for the duffel bag, $60.00 for the backpack and $15.00 for the shoe bag.

 

All Ben Hogan Golf Equipment including the new 2018 line of soft goods and accessories is available for purchase at www.BenHoganGolf.com exclusively.

 

All Ben Hogan soft goods and accessories will be shipped domestically at a flat rate of $10.00 per item. Free shipping is offered for all orders of $150.00 or more. All new soft goods and accessories are available immediately with the exception of the travel gear which will be available in April.

 

About Ben Hogan Golf Equipment Company:

 

Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs. The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953. The Company offers their premium products online at http://www.benhogangolf.com exclusively. By eliminating the retail “middleman”, the Company’s cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices. For more information on the new “Factory Direct” pricing structure, please review the Company’s video:

 

https://www.youtube.com/watch?v=e2vZJWbFib0

 

To learn more about Ben Hogan Golf, please visit www.benhogangolf.com.

 

Keep up-to-date with all of the latest Ben Hogan Golf news on social media:

 

Twitter @BHGolfEquipment

Facebook @BenHoganGolfEquipmentCompany

Instagram @BenHoganGolf

 

Until The Next Tee!!