Ben Hogan Golf Equipment Company Celebrates 65th Anniversary of Legendary Golfer Ben Hogan Founding His Original Equipment Franchise

Company Honors Hogan by Showcasing 1953 Letter Introducing his Company & Commitment to Golf Clubs

That Offer “… the best performing design, the best feel for contacting the golf ball, and the best eye appeal”

 

Fort Worth, Texas – October 5, 2018 –  When legendary golfer Ben Hogan founded his equipment company on October 5th, 1953, he backed his brand by saying his products would offer “… the best performing design, the best feel for contacting the golf ball, and the best eye appeal.”  Today, 65 years to the day after Ben Hogan launched his brand, the Ben Hogan Golf Equipment Company (BHGEC) is celebrating the anniversary of one of golf’s most iconic names by showcasing the original letter from its namesake speaking to his vision for golf equipment innovation, while reaffirming the Company’s commitment to deliver the same quality products that Mr. Hogan promised.

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“Ben Hogan entered the equipment business with the same singular focus that drove his success on the golf course,” said Scott White, President & CEO, Ben Hogan Golf Equipment Company.  “Mr. Hogan was obsessed with precision and perfection, and he made it his mission to design and build the finest golf clubs ever made. Today, the Company Ben Hogan founded remains more dedicated than ever to his vision.  We don’t take our responsibility of upholding Mr. Hogan’s legacy lightly.”

White adds, “We’re confident Mr. Hogan would be proud of the modern-day forged irons and wedges that bear his name, which are born using his renowned club making philosophies that have endured for decades.  We also think he would be elated to know that serious golfers can purchase hand-crafted, custom-made products directly from his company.  Mr. Hogan was an innovator … and a shrewd businessman.  Being able to offer golf equipment of exceptional quality without retail mark-up and obscene profit margins is good for golfers, and it’s an idea Mr. Hogan was passionate about.”

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Today, BHGEC is experiencing multi-million dollar sales growth thanks to its unique direct-to-consumer business model that has generated strong demand among serious, committed players for custom, hand-crafted forged irons and wedges, plus hybrids, utility clubs and Tour-quality accessories. Heading into 2019, the Company is planning the roll-out of several new product lines, which includes entering into some new product categories.

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Adds White, “We have been methodical in developing and executing our direct-to-consumer business model. Now that this strategy has proven successful, we are moving forward with the next phase in our plan. Entering additional product categories is exciting for us but, as always, we won’t do so until we have a product worthy of Mr. Hogan’s signature. That is why we wanted to re-release Mr. Hogan’s founder’s letter and let golfers know that we remain firmly committed to his mission.”

 

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Until The Next Tee!!

#seeuonthenexttee #fightandgrind

Ben Hogan Golf Equipment Company Introduces New Ft. Worth BLACK Irons to Complement their Popular Ft. Worth Irons

Over the last several years (since 2015) there have been a few iron sets that have been standouts. A few of these were sets that I would game in a heartbeat. The Ft. Worth 15 irons from the Ben Hogan Golf Equipment Company are on that list.

There was a lot about them that I liked. Yes they performed well and yes the soles were so ominously narrow. Make no mistake about it… the Ft. Worth’s had forgiveness and I really liked the “scallop” on the rear of the head. When the ball left the face you were able to feel the “muscle” of  the Ft. Worth 15 irons.

In a press release shared by Read The Greens Golf Media the Ben Hogan Golf Equipment Company announced that they have released a new Ft. Worth iron… this time in black. The original Ft. Worth irons were stunning but these new irons look electrifying. I love the black heads and the paintfill really adds an aesthetic pop (as seen in the pictures). When it comes to irons and wedges I always love how a black finish looks. However, after some use they start to look shabby. The question that I have about these irons is simple. How durable is the finish?

Please read the press release below for more details.

Fort Worth, Texas – May 1, 2018 – Ben Hogan Golf Equipment Company, LLC, manufacturer of premium golf clubs, golf bags, and accessories adds the new Ft. Worth BLACK Iron to its ever-growing 2018 product line.  The new Ft. Worth BLACK Irons were developed as an extension to the highly successful Ft. Worth Irons.

The original Ft. Worth Irons were introduced in 2015 and are recognized for their feel, consistency and accuracy as well as forgiveness in a traditional blade design. They incorporate a number of technologies and engineering designs to provide the highly accomplished golfer a new level of performance.

The new Ft. Worth BLACK Irons are designed for the proficient player and employs many of the same technologies as the original Ft. Worth Irons, but with added features and improvements like the durable Diamond Black Metal (DBM) coating, optimization of the Dynamic Progressive Weighting system and modification of the V-Sole design.

More than just a pretty face. The patented Diamond Black Metal (DBM) coating is more than cosmetic. It has been developed for resilience and endurance and is seven times more durable than nickel chrome. This means less wear and tear on the grooves and scorelines and provides superior scratch resistance. The dark finish also reduces glare and provides a stark contrast between the ball and club head for better alignment.

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“The new Ft. Worth BLACK Irons live up to their iconic name. They are a classic, striking iron that out-performs any other forged blade on the market and they are flat out stunning,” commented Scott White, CEO & President, Ben Hogan Golf Equipment Company.

Extensive player and machine testing proves the new Ft. Worth BLACK Iron generate a more penetrating ball flight on scoring irons, higher initial launch angles on long irons,  and better distance control on off-center hits than its predecessor. This is a direct result of the newly optimized Dynamic Progressive Weighting and Adaptive Perimeter Weighting Systems.  Ben Hogan’s engineers have optimized the size, shape and depth of the unique ‘Depression Cavity’ on rear of each club head.

The new Ft. Worth BLACK Irons also feature enhanced V-Sole® Technology. V-Sole Technology, the most versatile sole in golf,  has long been a trademark of Ben Hogan irons and wedges. It combines a high bounce leading edge and low bounce trailing edge on the sole and allows for easy manipulation of the club head no matter the lie without changing the loft. The bounce angles on the Ft. Worth BLACK Irons have been re-engineered slightly on each club head to eliminate any club head ‘grab’ by the turf, especially on less-than-full shots.

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Finally, the Ben Hogan PreciseLoft System has been simplified in the Ft. Worth BLACK Irons. While the Company remains committed to consistent 4-degree loft gaps between each iron for optimal distance gapping and to minimize loft ‘compression’ at the short end of the set, Ft. Worth BLACK irons will only be offered in one loft matrix. The mid-high launch profile (22 to 46-degrees) is preferred by the vast majority of Ben Hogan iron players. Ft. Worth BLACK irons will be stamped with traditional numbers (#4 – PW) on the sole.

As with all Ben Hogan irons, the Ft. Worth BLACK Irons can be customized at no charge. Golfers can specify length, lie, loft and grips (standard or mid-sized) as well as their choice of a variety of steel and graphite shafts.

The Ft. Worth BLACK Irons are available for demo or purchase at www.BenHoganGolf.com exclusively. True to the company’s innovative Factory-Direct distribution and pricing strategy, the Ft. Worth BLACK Irons are sold direct-to-consumers for $700.00 per seven-piece set (#4 iron – Pitching Wedge) or $100.00 per club.

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Ben Hogan Golf Company now provides short-term financing with NO interest, allowing golfers to pay for their new clubs over a period of time. And, players can Trade-UP their old equipment to offset the costs. Visit www.BenHoganGolf.com for more details.

 

Review – Ben Hogan Golf VKTR

Three years ago marked the return of a beloved name to the game of golf and in particular golf equipment. Ben Hogan Golf Equipment Company launched their initial products at the 2015 PGA Merchandise Show – Demo Day under the watchful eye of then CEO Terry Koehler. The launch of the Ft. Worth irons and TK 15 wedges were met by attendees with enthusiasm. For a good reason too… the products were beautiful. I wondered how Ben Hogan would step it up the following year building on the success of their initial entries and golfers in 2016 were met by the classy and lavish PTx irons. I wrote a review at alexandertothgolf.com earlier this year. The irons were stunning only bested by their performance. At the same time, Ben Hogan also released their Ft. Worth hi irons as a more forgiving option to the original lower lofted Ft. Worth irons. The hollow forged design yielded great feel and a pleasantly aggressive ball flight. There was one more void that needed to be filled and that was a club for golfers who thought of long irons as “taboo”. The VKTR Hybrid would be the answer.

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The VKTR Hybrid is designed with aesthetics and performance clearly at the forefront. Mr. Hogan was an innovator and had designs for a “hybrid” (as we now know it) dating back to the 1960’s. Clearly ahead of his time. When the “new” Ben Hogan Golf Equipment Company designed their first hybrid they wanted to present golfers a piece of art that would inspire confidence. Part of my problem in the past with hybrids was how they presented a large footprint at address. For this reason I was a long iron guy. The VKTR Hybrids come in five separate profiles and lofts start at 17* and progressing to 27*. Sticking with the theme of footprint size it’s important to note at this time that as the loft increases the volume (club head size) decreases (110 cc to 96 cc). The reason is twofold as the hybrids in the higher lofts are more pleasant to look at and it allowed the engineers at Hogan to move weight forward.

Engineers at Hogan also added a degree of adjustability to the VKTR Hybrids. Although there is no hosel adjustments Hogan through their Perimeter Shot Shape Technology (PSST) allows for 24 grams of movable weights around the perimeter of the head. The head is designed with a neutral bias but you can move the weights around to suit your needs. This means that you can adjust for left to right and high or low trajectories. Through research, Hogan (and other brands) found that most misses with hybrids occur low on the face. Personally speaking, my misses with hybrids are thin and left and Hogan addressed the “thins” by creating a “larger more effective impact zone along the bottom”. Also adding to the forgiveness is their V-SOLE technology found in their irons which improves turf interaction.

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At Demo Day, I immediately went for one of their 18* models. This particular club was shafted with a UST Mamiya ReCoil 660 shaft. This shaft was a regular flex and as expected from a shaft like this the result was a smooth-swinging piece of equipment. As much as I loved the clean, classic look at address it was the feel that won me over. The acoustics were crisp and the resulting strikes emitted a sharp sound. A feeling that gave me the impression that the face was very responsive… which it was. I never did adjust the weights but the resulting flights were of a consistent and penetrating trajectory. I think predictable would be a suitable adjective. My focus shifted towards the 23* and it’s hard not to talk about how precise the “gapping” in your set can be with Hogan. The VKTR Hybrids seemingly meld into the iron offerings which creates a “flow” to your set. Designers made the VKTR Hybrids to have a steeper landing angle and when compared to other hybrids I would say that engineers succeeded. However, it would be more telling to see these in action on the course. Going back to the aesthetics the VKTR is a handsome club and I love the red paintfill and ferrules with the red stripes. Also, designers of the VKTR were a little cheeky. If you look closely at the adjustable weight screws you will notice that there is a resemblance to the old Hogan “medallion”. All of it is a retro throwback to yesteryear.

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As the calendar turns to 2017 it’s fun to think about what Ben Hogan will come out with next. One would be led to believe that it would be fairway metals or maybe even a driver. Or will Ben Hogan stick with their bread and butter and stay out of that game? In the interim they have the VKTR Hybrids to compliment the beautiful irons in their stable. Folks… Mr. Hogan would be proud. Check them out at benhogangolf.com