PRESS RELEASE: LYNX GOLF: BACK IN THE USA

Who remembers Lynx Golf? I know that I most certainly do and for a time they were one of the top-tier brands in golf. Ernie Els, Fred Couples and Dame Laura Davies are three legendary names to have played or continue to play the Lynx brand. Laura Davies is one of their Brand Ambassador’s along with Nick Dougherty. I’ve always looked at the Lynx logo as the best logo in golf and maybe I’m partial because I love big cats.

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Ernie’s bag stuck out to me at the World Golf Hall of Fame last January.

Their clubs have been legendary with the BB (Boom Boom), Prowler and Parallax being three of the names that come to mind. I’ve actually been watching the brand closely for a couple of years now monitoring their brand by occasionally popping onto their website. What people don’t know is that the brand in Europe has been around however for people on the North America side of the Atlantic Ocean it became a brand that had a stigma attached to it for a being a “box store brand” (Dick’s Sporting Goods owned the rights).

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The company has since changed hands and there looks to be a bit of a resurgence by Lynx Golf as it pertains to the North American market. Their recent line includes a new Prowler Forged CB iron and the very intriguing Prowler VT iron which is hollow-bodied. Complimenting the irons are new Prowler wedges, a Prowler putter and new #BB driver which features Adjustable Loft (8.5*-12*), movable 3 gram weights (Heel and Toe), and a stock UST Mamiya Recoil shaft.

Please see the press release below as shared by John Kelly from Snap!Media

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PRESS RELEASE: LYNX GOLF: BACK IN THE USA
For immediate release:
 January 9th, 2018

(Weybridge, Surrey, UK, January 9th, 2018)Lynx® Golf, the family-owned British golf equipment company exhibiting at the PGA Merchandise Show this month, will become a global golf brand in 2018 following its acquisition of the Global Lynx® Trademark Portfolio from Dick’s Sporting Goods in the USA.

The trademarks have been purchased for an undisclosed sum as the UK-based company enjoys unprecedented growth during a time when many major golf manufacturers are scaling back operations or pulling out of the market.

Lynx® Golf will be exhibiting its full 2018 range at the world’s largest golf trade exhibition, the PGA Merchandise Show in Orlando, Florida, January 24-26th, 2018, where it will be identifying partners to facilitate its global expansion.

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“We are now poised to offer our exceptional brand and products to customers not just in the UK and Europe, but to the world’s largest and most active golfing territories,” said Lynx® Golf CFO and co-owner Stephanie Zinser.

CEO and co-owner Steve Elford confirmed that Lynx® Golf would now seek a return to the US market as well open up new sales channels in established and developing golf markets including Australia, New Zealand, South Africa, China, India and more.

He said: “It has always been our intention since we took over the brand in 2011 to take Lynx® back to its rightful place – at the top of the industry. Lynx® was one of the top 5 major golf brands worldwide in its heyday and we want to give the phoenix another chance to rise up.”

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Lynx® Golf was originally founded in the 1970’s by John Riley Sr and Carl Ross and quickly became an iconic name, still fondly loved by those who used Lynx® equipment in the early years and into its heyday in the early 1990s, when it chalked up Major wins at the 1992 Masters and 1994 US Open.

More recently, in the UK in 2011 Lynx® was licenced to Charles Claire LLP, a family business based in Weybridge, Surrey, owned by husband and wife Elford and Zinser. Then, in 2013 Charles Claire fully acquired the Lynx® marque for the UK and Europe from previous owner, Chester Hunt.

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Under the new UK ownership, Lynx® Golf has gone from strength to strength, with double-digit annual sales increases every year since 2013. The company has over 550 live retail accounts and operates in 15 European countries.

From its headquarters near London, complete with state-of-the-art custom fitting centre, Lynx® Golf has designed and launched brand new models of its famous #BB®, Parallax®, Black Cat and Predator clubs for men, and Crystal® and Tigress® clubs for women.

Added Stephanie Zinser: “Several of our staff have been with us since we re-started Lynx® and the excitement within our whole team to be able to reach the world with our products, not just Europe, is palpable.

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“It’s also not lost on us that with Brexit and Britain’s place in Europe so uncertain at the moment, it makes good business sense to be able to open up new markets for ourselves. We have invested too much personally and emotionally to not give ourselves the best chance of success, and our hard-working, loyal and superb staff deserve that too.

“However, that was not what drove us to want to acquire the worldwide marks – it’s something that we have been quietly and tenaciously pursuing for nearly four years now, well before Brexit started! We’ve always been very circumspect about our long-term plans for Lynx® Golf and happy to sail under the radar until we had everything lined up – but we are now delighted to announce the growth of the brand and our genuine intentions to make it a global player in the golf market.”

Only last year, Steve and Stephanie received a personal letter from former Lynx® Golf president, Carl Ross, who is now semi-retired and working as a successful realtor in Nevada, USA.

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Said Steve: “He wrote to us about to say how he was watching what we were doing with the brand, and how well he felt we were representing the iconic name that he founded. It was one of those moments that make the hairs on the back of your neck stand up.”

Lynx® Golf concentrates on developing high quality, technologically-advanced but affordable golf clubs, backed up by great customer service. In the UK, it has gained a strong foothold in ‘green grass’ golf accounts – retail operations typically run at golf courses by PGA Professionals – with clubs designed and assembled in the UK at the company’s Weybridge, Surrey, headquarters.

For more information visit www.Lynxgolf.co.uk/, or follow @LynxGolfUK on Twitter.

I cannot wait until the Demo Day at the PGA Show so I can swing these clubs. stay tuned for my unbiased and truthful first hand impressions of the “new” Lynx Golf.

Until The Next Tee!

 

REVIEW – Bridgestone Golf Tour B Golf Balls

Until recently I had limited to no experience with golf balls from Bridgestone Golf. All of this changed recently when I sold the house and started packing for the move. While cleaning out my golf room I stumbled upon a dozen Bridgestone Golf Tour B330 golf balls that I acquired a couple of years from the PGA Show. So I thought that I would put them to good use and do some testing. My intentions at the time was to do write a review.

Then one night on Twitter I posted a picture of the aforementioned golf balls and was contacted by an unknown member of the social media team from Bridgestone Golf. The individual and I started to talk and I was then asked if I would be interested in testing a new line of golf balls that have yet to be released. Of course I had to say yes. After all we are talking about an opportunity to test a golf ball that not many others have played as of yet. So a few days later an envelope arrived from Bridgestone Golf and in it was a sample pack of the new TourB golf ball range.

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With the launch of the new TourB line-up from Bridgestone Golf comes four different golf balls that intend to hit various demographics in the golf market. With this new line-up there is a golf ball for most types of golfer. The TourB offers two golf balls that are geared towards those players who average lower scores (note the wording). These golf balls are the TourB X and Tour B XS. For golfers who average scores that are considered to be low to mid-range the TourB RX and TourB RXS are the “recommended” golf balls. Below is a breakdown of each of their characteristics and in bold my testing observations.

TourB X – The TourB X is a golf ball that is designed to give those that shoot lower scores a combination where feel and accuracy are at a premium. The enhanced feel is a result of a softer cover that stems from “SlipRes Technology”. Meanwhile, the enhanced accuracy is a by-product of the lower spin created by the “gradation core construction”. Not to mention higher initial ball speed and reduced spin with the driver. Bridgestone’s “Dual Dimple” pattern delivers more distance and roll. “Seamless Cover Technology” (SCT) also adds to the accuracy while delivering a more consistent ballflight along with more distance.

The new TourB X is a golf ball that I am extremely excited about. The feel off of the driver is one where you feel like you’re really compressing the golf ball and this holds true throughout the golf bag. The cover is indeed durable but I hit a cart path or something that scarred my tester. Instead of pulling the ball out of play I continued to play with it. To the naked eye the scuffing never affected the performance of the ball. I was astonished with the sheer length of this golf ball. The TourB X consistently produced long drives and there is definitely something to the gradation core construction. It seemed like that the B X was always hitting the middle of the fairway or landing on the GIR. Yesterday on very firm greens this was the ball that ran the least on approach shots into the green. The Tour B X was a champion in strong winds… seemingly cutting through the air being unaffected. Greenside it was a very admirable performer that was very consistent. The TourB X has been put into play recently by Bridgestone Golf staffer Bryson DeChambeau.

TourB XS – The TourB XS is a golf ball designed to deliver enhanced feel and distance for golfers who tend to score lower. Feel and distance are the characteristics that the TourB XS delivers. The TourB XS features the same “SlipRes Technology” as seen in the TourB X. A softer cover means more feel for all shots from the driver to the green. Less drag created by Dual Dimple technology and less drag created by a more efficient trajectory equals more distance.  The cover on the TourB XS also features a seamless construction creating more consistency from a balanced dimple pattern.

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The TourB XS was a fun golf ball to play. It’s a long golf ball that was consistently a touch longer than the TourB X. This was the case seen throughout the golf bag. Perhaps all of the man hours spent by Bridgestone Golf’s R&D team investigating the dimple pattern was well-rewarded. The feel of the TourB XS I felt was equally as good as the TourB X however I felt a slight difference on shorter shots (putting and chipping) where the TourB XS felt just a little more… firm?? The cover is durable as this golf ball has seen a decent number of golf holes played with nary a blemish. In the wind the XS cheated the wind and the ball was seemingly unaffected. The Tour B XS definitely gets my nod of approval. The TourB XS was put in play by Bridgestone Golf staffer Matt Kuchar at the President’s Cup.

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TourB RX – For golfers that don’t post consistently low scores the TourB RX is built for you. If you’re a golfer with a swing speed that isn’t described as Tour-like then the RX is definitely worth a look. First and foremost the TourB RX is designed to be a distance golf ball with the addition of enhanced accuracy. This extra distance is the result of similar technologies found in the “Tour-level” golf balls in the family. “SlipRes” cover technology, a gradational compression core, “Dual Dimple” pattern and “Seamless Cover Technology” are all present. The SlipRes cover yields more friction at impact which leads to more spin.

My findings with the TourB RX weren’t that far off from what I saw with the TourB X. It’s a long golf ball and it is an accurate one at that. If anything it might have felt more firm with the driver but maybe it’s just how I was feeling during the testing process. That said, the RX is a good all-around performer with no blemishes or weaknesses to speak of. I really liked what this ball did from a ballflight standpoint with the flight maybe being a touch higher than it’s TourB X counterpart. This ball is built on a similar chassis that was the Tour B330-RX which had a cult-like following. Remember when I said I had minimal experience with Bridgestone Golf? I did use the B330-RX and I feel that the replacement to the original RX model is an upgrade. I would suggest better length and more control. Greenside it might have spun less than the Tour-level balls and this fact was noticed on firmer greens in particular. The runout was a little more yet it was still consistent and predictable. The TourB RX is also offered with a highly visible yellow cover as well.

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TourB RXS – This is the golf ball that is the heir to the B330-RXS throne. A golf ball designed with more distance and feel in mind. Technologies are the same across the board where the RXS features all of the technologies as stated above in the other three models. “SlipRes” cover, “Dual Dimple” pattern, gradational compression core and “Seamless Cover Technology” are all found here.

 

When it came to the testing of the TourB RXS it was conducted at the same time as all of the other golf balls in the line-up. The TourB RXS was as you might suspect a great performer like the rest of its brethren. Durable and solid around the greens. I felt that the RXS had a higher ballflight than the rest of the stable and maybe it’s because this golf ball might be a tad more “spinnier”. From a length standpoint I felt that it was a little shorter than the TourB RX again leading to me believing that the spin rates of the RXS were higher than it’s RX counterpart. In no way am I suggesting that this ball is inferior because it simply is not. I thought it performed better around the green and let’s face it… if a golf ball is going to help us it would be around the greens when greens in regulation are scarce. The TourB RXS was very admirable in all facets of the game. The TourB RXS is also offered with the high visible yellow.

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The bottom line with this golf ball range from Bridgestone Golf is that there is not one weak offering in this line-up. This stable of balls from Bridgestone Golf is terrific throughout. If I had to pick one I am definitely leaning towards the TourB XS. I just preferred the all-around performance and feel of the TourB XS . When it comes to selecting one of these golf balls from the TourB range consider a few things. Firstly, there is no difference in the cost of the TourB from one to another. The suggested retail price for all of the TourB offerings is $44.99 USD. Putting the price aside focus on your game and what you need help with to improve your scores. Do you prefer more feel or more distance? Say you prefer feel what’s the next important variable. If you say distance then you know that your baseline for selection is the TourB XS. Personally I love that Bridgestone Golf made it this way for golfers to select a golf ball. It makes it easier. One other thought. If you go to the Bridgestone Golf Fitting Guide they can definitely get you on your way to selecting the correct golf ball for your game. I used the Fitting Guide out of curiosity and for me it recommended the TourB XS. For me it would be my second choice. Go ahead and join the “TourB Revolution”. #DareToBridgestone

 

The Masters – Round Two

Friday at The Masters…. what a great way to enter the weekend! The only way that it could be greater is if we were in attendance to catch the tournament. On the heels of my Round 1 recap I thought… what the heck. How about a Round Two report. So here we go.

For those that read my lead in to the week I made a few picks… or at least guys to look for. I admit that I never gave the name William McGirt a thought and to be totally frank I never considered Sergio Garcia to be at or near the top of the leaderboard. But, lo and behold it’s “Moving Day Eve” and there sits Garcia atop the leaderboard in a four-way tie with Round 1 leader Charley Hoffman whom was nice enough to answer my question from my Round 1 recap. He came back to the field. This isn’t to take away from the fact that the rounds turned in by Thomas Pieters, Garcia and Rickie Fowler  were impressive.

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Sergio… in contention. (Photo Credit: golfchannel.com)

Fowler would card the low round of the day with an impressive -5 (67) as he surged towards the top. Over and over again I have become more and more impressed with Rickie. However, it isn’t for his play but for the class he has shown over and over again. Apologizing to fans for not signing autographs, then signing autographs after a recent victory into darkness and lastly yesterday. There he stood in attendance with all of the patrons taking in the Honorary Starter’s tee shots and tribute to our “Dear King”. Rickie… Arnie is watching down on you and he’s loving everything that you’re doing. It seems that you are truly embodying Mr. Palmer. In a time in the world where there is so much strife and people only care about themselves you’re a breath of fresh air. Karma can be a great thing.

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The surging Fowler (Photo Credit: augusta.com)

Speaking of great things. Also in my Masters lead-in I mentioned a couple of other names to watch out for. I mentioned Jon Rahm as being a name to watch this week and he’s coming through. While Bernhard Langer missed the cut as did Patrick ReedJason Day snuck in as the last player to make the cut and Rory McIlroy and Hideki Matsuyama are in striking distance. But my boldest pick was that we would see magic out of Fred Couples. Today the former Masters Champion at age 57 came through with my prognostication. After two rounds one of the field’s elder statesmen sits T-6. Can you only imagine? I know that if he’s in the hunt after moving day the grounds would be utterly electric. Turn back the clock Freddie!

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Freddie turning back time like Cher. (Photo Credit: golfweek.com)

The leaderboard is stacking up and the weather this weekend is looking ideal. Masters Sunday magic… it’s coming. you can already hear the roars echoing through the pines, dogwoods and azaleas.

Until The Next Tee!