67th PGA Merchandise Show Hosts Golf’s Top Brands at the Annual ‘MAJOR of Golf Business’ in Orlando, Jan. 21-24, 2020

PALM BEACH GARDENS, Fla. (December 5, 2019) – Golf’s top companies and market-leading brands are making plans to showcase their newest innovations in equipment, technology, fashion, accessories, training aids and golf-related services to PGA Professionals, golf retailers and influential industry leaders from around the world at the 67th PGA Merchandise Show, the MAJOR of Golf Business, in Orlando, Jan. 21-24, 2020.

The 2020 PGA Merchandise Show will host some 1,000 golf companies and brands within 1 million square feet of interactive exhibit, demonstration and meeting space of the Orange County Convention Center West Concourse Exhibit Hall. Nearly 40,000 industry professionals representing all 50 U.S. states and nearly 90 countries typically attend the annual PGA Merchandise Show, creating the world’s largest business-to-business golf event.

Key equipment brands such as Bridgestone, Callaway Golf, Cobra Golf, Mizuno, PING, Srixon/Cleveland Golf, Titleist and Wilson will showcase their newest equipment and technology at the PGA Merchandise Show. Golf lifestyle apparel and accessories are also well represented, with companies such as adidas Golf, AHEAD, Antigua, Bobby Jones Apparel, Callaway Apparel, Cutter & Buck, Dunning, FootJoy, Greg Norman Collection, Peter Millar, Polo Ralph Lauren, PUMA Golf, Summit Brands (B. Draddy, Fairway & Greene, EP NY, Zero Restriction), Travis Mathew and Under Armour anchoring the PGA Merchandise Show apparel section. A directory of exhibiting companies is updated regularly at PGAShow.com.

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“The PGA Merchandise Show will feature the very best names in golf, from market leaders and established golf manufacturers to service and accessory providers, as well as inventive start-up companies, creating an unparalleled marketplace of the newest innovations to improve the golf experience,” said PGA Golf Exhibitions Event Vice President Marc Simon. “Additionally, a full PGA Show Week of education, merchandising, business and peer networking programs offers numerous opportunities for attendees to advance careers and drive industry business.”

The 2020 PGA Show Week will begin with the NGCOA’s Golf Business Conference (Jan. 20–22), the AGM Retail Conference (Jan. 21) and the PGA Show Education Conference (Jan. 21–24) at the Orange County Convention Center (OCCC). The 18th Annual PGA Show Demo Day will be held Tuesday, Jan. 21, at Orange County National Golf Center. PGA Merchandise Show exhibits, demonstrations, presentations and special events will fill out the industry calendar Wednesday – Friday, Jan. 22–24, at the Convention Center. Additionally, the Racquet and Paddle Sports Show, a trade event for the tennis, racquet and paddle sports industry, will be co-located with the PGA Merchandise Show, Jan. 22–24, in the Convention Center (West Halls E/F).

The PGA Merchandise Show, “the MAJOR of Golf Business,” is organized in partnership with the PGA of America and is a trade-only event, not open to the public. Attendance is restricted to PGA Professionals and golf industry personnel. Attendance and registration guidelines are available at PGAShow2020.com/Attendance.

Learn more at PGAShow.com.

PGA Golf Exhibitions Announces Multi-Year Participation Agreement with Titleist and FootJoy Beginning with the 2020 PGA Merchandise Show

NORWALK, Conn. (December 2, 2019) – PGA Golf Exhibitions announced today a new multi-year participation agreement for Titleist and FootJoy beginning with the 67th PGA Merchandise Show, Jan. 21-24, 2020, in Orlando, Fla.

The PGA Merchandise Show annually welcomes more than 1,000 top golf companies and brands and nearly 40,000 industry professionals from around the world to explore industry trends, test new equipment and technology, source widespread golf lifestyle merchandise, learn fresh business and retail strategies, network among peers and help move forward the business of the sport.

Titleist will participate in the PGA Show Demo Day on Tuesday, Jan. 21, at the Orange County National Golf Center, highlighting its latest technology and offering hands-on testing of its full 2020 equipment lineup to PGA Professionals and golf retailers. During PGA Show days, Jan. 22-24, Titleist and FootJoy will showcase their complete product lines in two separate anchor exhibits and host a series of educational workshops within the Orange County Convention Center.

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Acushnet Holdings (Titlteist/Footjoy) announces a multi-year pact.

“We are pleased to once again welcome Titleist and FootJoy to the PGA Merchandise Show and greatly value their ongoing support of the Show and its attending industry professionals,” said PGA Golf Exhibitions Event Vice President Marc Simon. “Their participation throughout PGA Show Week provides an exciting experience across their full array of products and we look forward to helping them showcase the Acushnet family of brands for many more years to come.”

“On behalf of our nearly 29,000 PGA Professionals, we greatly appreciate the Titleist and FootJoy brands for their year-round support and promotion of PGA Professionals,” said John Easterbrook, PGA, Chief Membership Officer of the PGA of America. “Their annual activations at the PGA Merchandise Show help to educate and empower PGA Professionals to grow and improve their business during the most important golf industry week of the year.”

“The PGA Merchandise Show presents a unique opportunity for our Titleist and FootJoy teams to connect with a high concentration of partners, showcase our products, and provide connective educational opportunities for thousands of PGA Professionals,” said Peter Broome, Senior Vice President, Industry and Trade Relations. “The timing of this gathering sets the tone for the year and we look forward to participating for many shows to come.”

About Acushnet Holdings/Titleist & FootJoy

We are the global leader in the design, development, manufacture and distribution of performance-driven golf products, which are widely recognized for their quality excellence. Driven by our focus on dedicated and discerning golfers and the golf shops that serve them, we believe we are the most authentic and enduring company in the golf industry. Our mission – to be the performance and quality leader in every golf product category in which we compete – has remained consistent since we entered the golf ball business in 1932. Today, we are the steward of two of the most revered brands in golf – Titleist, golf’s leading performance equipment brand, and FootJoy, golf’s leading performance wearables brand. Additional information can be found at www.acushnetholdingscorp.com.

About the PGA Merchandise Show

The PGA Merchandise Show, “the MAJOR of Golf Business,” is organized in partnership with the PGA of America and is a trade-only event, not open to the public.

Learn more at PGAShow.com.

Review – FootJoy Canada

In the amount of time that I’ve had a blog whether it was my old one or this new endeavor some of my subjects have come from surprising places. Today’s subject is one of those cases. Who would have thought that attending Practice Round Tuesday at the RBC Canadian Open would have offered such an opportunity.

When you attend the RBC Canadian Open at Glen Abbey in Oakville, Ontario shuttle buses transports the spectators to and from the various parking lots. As you enter the grounds there are all kinds of booths that are mostly corporate. However intertwined amongst them was a booth from FootJoy Canada. Even though I never bothered to stop on the way in to the event (I was hoping to see and maybe meet Mr. Jack Nicklaus) the booth really got my attention on the way out.

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Photo Credit: mytpi.com

 

FootJoy in general is a booth that I rarely attend while at the PGA Show in Orlando because of how busy their booth is while at the show. This opportunity was perfect as it was practically empty so looking at the products was a breeze. I took in all of the new shoes from the 2017 range and I was very intrigued by two models. First there was the sleek, athletic looking D.N.A. Helix and then there was the ContourFIT (which for the record are more present than “old man styled). As I continued to browse I was approached by Senior Product Specialist for Acushnet Canada Darquise Leduc. After talking for a while with Ms. Leduc I explained to her that I did not trust FootJoy footwear after developing a pressure wound while wearing FootJoy a few years ago at the PGA Show. So she asked me about sizing and if I’ve ever been through their Performance Fitting System. I hadn’t.

Proper fitting isn’t exclusively for golf clubs as i was quick to find out. According to research “over 70% of golfers wear the wrong size of shoe”. Also according to the same research there is a 21% increase in performance when you wear the proper size of shoe”. For those with conditions of the foot like Diabetic Neuropathy (talking from experience) proper fitting shoes is a complete necessity. Before this chance opportunity I honestly had no idea that this sort of fitting for golf shoes existed. As I sat in a chair in the booth Ms. Leduc explained to me the science of the foot and where a shoe should fit in relation to the bones of the feet in particular the Metatarsal Bone. As we talked about the shoes further my foot was placed into a Brannock Device (the thing that you use for fitting a shoe) and we determined that my foot was a Size 10.5. As we started to talk about the shoes that piqued my curiosity I mentioned the ContourFIT and the D.N.A. Having explained my issues with the feet Ms. Leduc steered me away from the D.N.A. because of their tight toe box. Moreover, she said I could wear a size bigger but then the shoe and foot wouldn’t align themselves properly thus potentially causing issues.

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Photo Credit: boditraksports.com

After concluding the proper we picked out the shoe which was the ContourFIT. This particular shoe has a wider toebox so if you do like FootJoy and have the need for a wider toebox look at this shoe. This shoe felt like a glove and I was asked to walk around while wearing it. Yes they felt great and I simulated a few swings and I could feel a difference in how this shoe was performing. So now I was asked if I wanted to make a few swings into a net. Where the net and mat were set up there was also a second mat sitting there. This mat is from a company called BodiTrak. BodiTrak is a company that specializes in the science of pressure-mapping. In the case of the FootJoy Performance Fitting System the use of the BodiTrak device is the key. During the fitting process they ask you to hit three golf balls (which I did) and the sensors in the mat relay to the fitter (Ryan Parsons in this case). After the third shot they look at your data. With the data that is collected it tells them about where the weight is at set-up, the transition and finally the finish. As Darquise looked at the data she asked me if I was a low handicap golfer based on my weight signatures. Reluctantly, I admitted that I was a former Mini-Tour player.

FootJoy has gathered, collected and analyzed data on thousands of golf swings and determined there’s not one shoe for every player. Based on a player’s interaction with the ground, we can determine the best shoe to fit their swing. With the FJ Performance Fitting System

It really is amazing that FootJoy can determine which shoe is best for each golfer and with the aid of BodiTrak determine what type of golfer you are. Like shoes all feet are not built equal. This FootJoy Performance Sitting System was eye-opening. If you have the chance take part on one of their fittings you won’t be disappointed.

Until The Next Tee!!