TAYLORMADE GOLF COMPANY UNVEILS REVOLUTIONARY NEW DRIVER CONSTRUCTION WITH SIM2, SIM2 MAX AND SIM2 MAX•D

SHAPE IN MOTION HAS EVOLVED, DELIVERING A NEW LEVEL OF FORGIVENESS, SPEED AND DISTANCE

CARLSBAD, Calif. (January 19, 2021) – TaylorMade Golf Company builds on its history of metalwood innovation and groundbreaking technologies with the all-new SIM2, SIM2 Max and SIM2 Max•D drivers.

With the original SIM, the company focused on reshaping the driver to deliver speed and aerodynamics at the most critical stage of the swing – those milliseconds right before impact. Embracing the evolution of design, now TaylorMade has reinvented the way drivers are constructed with an increased focus on enhanced forgiveness while maintaining speed and optimal launch conditions.

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Forgiveness equals confidence. In 2020, we built a driver that was aerodynamic, promoted favorable launch properties and had one of the hottest faces in golf. By increasing forgiveness with SIM2, SIM2 Max and SIM2 Max•D, we’ve truly engineered a driver that has no tradeoffs. Golfers can step to the tee box and have the freedom to swing with confidence every time. Knowing they have a driver that checks all the boxes: Forgiveness, speed and distance with a beautifully crafted aesthetic.Tomo Bystedt, Senior Director, Product Creation, Metalwoods

DRIVER RECONSTRUCTION

To unlock a new dimension of forgiveness, TaylorMade engineers were forced to completely rethink how drivers are built from the ground up. By fixating on the process and materials, they discovered a hidden key in the form of a new design called Forged Ring Construction. Utilizing a lightweight and high strength aluminum that’s precision milled, the adjoining feature unites the critical components of the driver head into a singular force.

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As the defining component of SIM2, SIM2 Max and SIM2 Max•D, the forged aluminum ring is one of four crucial elements of the unique construction – each serving a vital function that allows the driver to be forgiving, fast and powerful. The other modules are the carbon crown, carbon sole and milled back face cup.  

FULL CARBON CROWN AND SOLE 

TaylorMade’s journey to SIM2 began with the lightweight carbon composite technology the company developed over the course of 15-plus years. The six-layer composite material, which was refined throughout the lifespan of the popular M series and SIM, is used on the crown of SIM2, SIM2 Max and SIM2 Max•D.  

A new high-strength carbon was developed precisely for the sole and designed for enhanced durability in protection against damage from turf interaction and contact at high speeds. The nine-layers of advanced carbon span the entire sole while simultaneously shaping the asymmetric Inertia Generator, which is designed to produce faster club head speeds through precise geometry and aerodynamic analysis.  

The expanded use of carbon saves a considerable amount of weight that’s been redeployed onto the Inertia Generator in the form of a heavy rear weight (16g SIM2, 24g SIM2 Max and 22g SIM2 Max•D). Placing this substantial weight low and back in the club moves the CG projection to centre face, optimizes launch conditions and maximizes MOI – more commonly described as forgiveness.  

The black satin carbon crown and contrasting chalk colourway help frame the ball at address and improve alignment. A high-gloss black carbon on the sole provides an eye-catching look and premium aesthetic when paired with blue accents from the aluminum ring.

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MILLED BACK FACE CUP WITH AN INTELLIGENTLY OPTIMIZED SWEET SPOT

The milled back face cup is the only part of the driver head that’s crafted from titanium. The strong and resilient material facilitates energy transfer to encourage faster ball speeds. Behind the face, internal CNC milling varies face thickness and pinpoints performance where golfers need it the most.  

Relying on the data used to develop Twist Face®, the company mapped the most common impact locations among golfers of all skill levels – which revealed a mis-hit pattern that extends from low heel to high toe. The milling process allows the company to precisely tune the thickness of the face to promote peak speed in those areas. This intelligently engineered sweet spot has an oval shape and stretches diagonally from the high toe toward the low heel. Ultimately, it results in a sweet spot that’s designed to capture more shots where golfers are more likely to hit it on the face.

In addition, a larger face size enhances forgiveness across the lineup of SIM2 drivers. SIM2 is 12% larger (vs. SIM), SIM2 Max is 5% larger (vs. SIM Max) and SIM2 Max•D is 5% larger (compared to SIM Max•D).

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THE EVOLUTION OF TECHNOLOGY – SPEED INJECTED TWIST FACE & SPEED POCKET  

In 2019, TaylorMade took Twist Face® – the iconic face curvature that’s designed to straighten ball flight – to the next level of performance with Speed Injected Twist Face, exposing the false narrative that speed limits had been reached for metalwoods. The industry-leading technology continues to provide massive benefits with SIM2, SIM2 Max and SIM2 Max•D, as each driver head is inspected, measured and tuned for maximum speed and to ensure conformity; a process truly unmatched in the golf industry.  

In recent years, golfers grew accustomed to seeing the Speed Injection Ports on the face of the driver. New for 2021, the port has been relocated to the outer toe. With the CNC milling now across the entire back of the face, designers were able to precisely tune the thickness of the titanium to promote peak speed on a specific area slightly to the toe side. With that development, the company is now able to efficiently manipulate speed across the entire face using a single port. The result is a level of precision that ensures every golfer gets a hot and fast driver head. 

The patented Thru-Slot Speed Pocket rests on the sole of the driver, maintaining the marquee purpose of protecting ball speed and performance on shots struck low on the face. 

DRAW WITHOUT COMPROMISE 

Historically, draw bias drivers have not been forgiving – as the higher CG needed to create the necessary spin led to a lower MOI. Company research indicates that design is counterintuitive. As you may expect, data suggest that high handicap players with severe right-miss tendencies gravitate to draw bias clubs. This group needs the forgiveness more than others. 

That’s why TaylorMade has flipped this design convention on its head. SIM2 Max•D delivers powerful draw-bias with a level of MOI and forgiveness not before seen in a draw driver from TaylorMade. By shifting the entire asymmetric Inertia Generator towards the heel, engineers were able to obtain draw-bias properties while also keeping its full function of aerodynamics and forgiveness.

The new SIM2 Max•D was designed purely with the golfer in mind. We looked closely at data and trends to truly understand who needs a draw bias driver and why. From there we challenged the norms of driver engineering to create a finished product that fits the needs of a large part of the golfing world’s population.Tomo Bystedt, Senior Director, Product Creation, Metalwoods

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PERFORMANCE COMPARISON – DIFFERENTIATING BETWEEN SIM2, SIM2 MAX AND SIM2 MAX•D 

SIM2

Traditional driver designs come with a tradeoff, but TaylorMade journeyed beyond tradition to obtain power, speed and forgiveness in a low spin driver. The reconstructed SIM2 delivers high MOI properties with a heavy 16g steel weight positioned on the Inertia Generator. The TPS Front Weight is strategically located behind the face to encourage optimal launch with low spin characteristics, delivering complete performance that’s low on spin and high on forgiveness.

SIM2 Max 

With an intense focus on speed and forgiveness, the SIM2 Max delivers high MOI properties with a heavy 24g tungsten weight positioned on the Inertia Generator. The TPS Front Weight is strategically located on the sole of the club to encourage the optimal mid-to-high launch with mid-to-low spin properties, delivering complete performance and max forgiveness.

SIM2 Max•D

Traditional draw-bias drivers come with a tradeoff, sacrificing forgiveness for a left-to-right ball flight. The all-new SIM2 Max•D features a repositioned Inertia Generator that’s closer to the heel, encouraging a heel CG that’s low and back for more forgiveness – designed to deliver a higher launch with the largest, most forgiving face in the SIM2 lineup. The end result, a draw-biased driver without compromise.

These three drivers enable us to deliver vastly different performance for a variety of players. We know there are a lot of different golfers out there. People will need less spin. People who need more spin. People who hit it straight and people who need draw bias. So, we’re delivering across the board with SIM2, SIM2 Max and SIM2 Max•D – separating them in terms of launch and spin. The unifying feature among all three is forgiveness – we’ve increased MOI throughout the entire SIM2 family.Tomo Bystedt, Senior Director, Product Creation, Metalwoods

SPECIFICATIONS, AVAILABILITY & PRICING  

SIM2, SIM2 Max and SIM2 Max•D will be available for preorder on January 19 and at retail on February 19, 2021. SIM2 has an MSRP of $699.99 CAD and will be offered in 8°, 9° and 10.5° lofts. Shaft offerings include Mitsubishi Tensei AV Raw Blue 60 and Project X’s HZRDUS Smoke RDX Black 70, with numerous custom shaft options available at no additional cost. They come stock with Golf Pride’s Z-Grip (47g).  

SIM2 Max and SIM2 Max•D have an MSRP of $699.99 CAD and will be offered in 9°, 10.5° and 12° lofts. SIM2 Max shaft offerings include Fujikura Ventus Blue 5 and Mitsubishi KuroKage Silver, with numerous custom shaft options available at no additional cost. SIM2 Max•D shaft offerings include Fujikura Air Speeder 45, with numerous custom shaft options available at no additional cost. Both models come stock with Golf Pride’s Z-Grip. 

Women’s stock offerings include the Aldila NV Ladies 45 shaft and the Lamkin Ladies Sonar grip.  

With an elevated focus on customization and club fitting, women golfers can find a full array of components in the Custom Shop at TaylorMadeGolf.ca, including lightweight shafts, grips and more. The custom process allows us to build the ideal club for any golfer – it’s not women’s equipment or men’s equipment, but the right equipment. 

MYSIM2 – A NEW LEVEL OF PERSONALIZED PERFORMANCE 

Personalization is a defining factor for the modern golfer. From stamped wedges and putters to custom headcovers and embroidered bags, golfers at every level of the game want their equipment to make a statement about who they are on and off the golf course. With the all-new MySIM2 program, TaylorMade is providing golfers with a comprehensive online platform for designing drivers that fit their game and personal style.

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With five different options for personalization including the forged aluminum ring, topline paint colour and more, MySIM2 is the ultimate crossroads of personalization and performance. 

It’s time for golfers to own their swing and make the clubs their own. Complete personalization offerings follow:

  • Aluminum Ring – Colour options include Red, Blue, Gold, Orange, Green, Silver, Black and Light Blue.
  • Topline Paint Colour – Chalk or matte black.
  • Crown Decals – Colour options include Red, Blue, Gold, Orange, Green, Silver, Black and Light Blue.
  • Sole Decals – Colour options include Red, Blue, Gold, Orange, Green, Silver, Black and Light Blue.
  • Face Pin – Colour options include Red, Blue, Gold, Orange, Green, Silver, Black and Light Blue.
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SPECIFICATIONS, AVAILABILITY AND PRICING

MySIM2 is offered in both SIM2 and SIM2 Max models, with more than 2,000 cosmetic combinations. MySIM2 will be available for preorder on January 19 and at TaylorMadeGolf.ca as well as select golf course and retail locations starting February 19, 2021, at an MSRP of $849.99 CAD. It will be offered in 8°, 9° and 10.5° lofts (a 12° loft is offered in SIM2 Max). MySIM2 will feature fully customizable shaft and grip components.

MOONSHINE GOLF LAUNCHES MORE INCLUSIVE LAID-BACK GOLF APPAREL WITH AN OUTDOOR, COUNTRY VIBE

Denver, CO – In an industry that is focusing on removing barriers to entry, Moonshine Golf was created to help people feel comfortable – both on the course and off. The company is offering laid-back options for golfers who want apparel that can easily transition between a day’s activities.

“Living in Denver, we enjoy an active, outdoor lifestyle. A typical day might find us on the course in the morning, heading out to the Front Range for a hike or to wet a line in the afternoon, and off to check out the newest brewery at night,” said Justin Fowler, Moonshine Golf CEO and Co-founder. “I’ve always felt like I had to ‘get out of my golf clothes’ before doing other activities. We launched Moonshine Golf to solve that problem, and give folks gear they can be comfortable in, wherever their day might take them.”

Founded this past summer by three childhood buddies who share a passion for golf and the outdoors, Moonshine Golf is thrilled to launch its Spring ’21 Lineup of On-course Apparel at this year’s 2021 PGA Merchandise Show. “We knew that consumers would love the gear, but we’ve been blown away by the support we’ve received from the Clubs and Pro Shops who have already signed up to carry our Spring ’21 lineup,” said Co-founder, Andrew Mikowski.

“It seems to really be hitting the mark for clubs that are looking to bring on a new brand that is different from all the others that are out there, and fits a need for a huge set of golfers looking for cross-functional apparel.” The founding team at Moonshine Golf brings a diverse set of skills and knowledge, with success growing brands in action sports, the outdoor industry, tech, and professional sports.

“Going into business with two of my best buddies has been a blast. We’ve all had success in our careers individually, and it’s been super fun to bring that all together to make Moonshine Golf come to life,” said Co-founder Rick Boccard.

Moonshine Golf has created a brand around the amazing community of golfers who also enjoy an active outdoor lifestyle. The company believes that people should be who they are – on the course and off. Moonshine Golf apparel helps them do just that, wherever their days might take them.

Ralph Lauren Suspends Sponsorship of Justin Thomas

So it took me overnight and a morning coffee to put together my thoughts regarding Justin Thomas and Ralph Lauren severing ties. Last night, I was checking my website statistics and noticed an anomaly, a total up spike in views. Curious, I checked to see what was driving those hits and it was a press release dating back to June of 2018.

The multi-year deal signed in 2018 has been dissolved.

In that release it discussed the details of the partnership established between Thomas and the fashion magnate. Just in case you were unaware, did you know that Thomas has been with Ralph Lauren wearing the Polo brand since turning professional in 2013.

On January 15th, Ralph Lauren delivered a statement that they were no longer sponsoring Justin Thomas, this coming on the heels of Thomas being caught on camera uttering a homophobic slur during last week’s Sentry Tournament of Champions (see the statement below).

Last night, I sat back and sort of digested the statement and the situation as a whole. Social media, Golf Twitter in particular, was abuzz last night with the news. While there was a scattering of support for Ralph Lauren in making the right decision to drop the sponsorship, there were others that admonished Ralph Lauren for doing so. One verified account tweeted that Thomas would be “better for it”. Honestly, I don’t understand the context of the tweet. If he means that someone else will just turn around and sign Thomas, then I agree. Ultimately, somebody will. How long will it take? I wonder what the over/under is in terms of days for this according to Vegas oddsmakers.

The only reason why I’m not publishing the tweet is because I don’t want to give the individual more press. The individual in this case is a part of a team that rhymes with “Parfool”.

Justin Thomas has apologized for the incident, and those apologies were quite contrite. In my opinion, I think that Ralph Lauren made the right decision. They owe it to their shareholders and all of those affiliated with the brand. From upper management to the design team, they had to show that they are a forward-thinking company that will not tolerate the actions displayed by Thomas or anybody else for that matter. For fear of this coming out prejudiced or stereotyped (please don’t take it this as an inflammatory comment) there’s a chance that members of the LGBTQ+ community are employed by the brand.

So, where does this put him in the eyes of Acushnet? If you might recollect, a precedent has been set by Titleist and their policy regarding homophobic slurs. Scott Piercy. Do you remember when Scott Piercy posted that homophobic meme regarding former presidential candidate, Pete Buttigieg, who is openly homosexual? They (Titleist and FootJoy) unceremoniously turfed Piercy from further sponsorship. But, that situation is a little bit different and here’s the reason why.

Logo-less. Scott Piercy. (Photo Credit: GolfWorld)

In the case of Piercy, you could easily identify that him posting the meme was, easily premediated. As far as Thomas goes, it was almost like a “crime of passion” in that it was the heat of the moment and it resulted in some pretty bad “verbal diarrhea”. Crimes committed as “acts of passion” still receive a guilty verdict. By any means, I definitely do not condone what he said. It was the proverbial “heat of the moment”. That’s the fundamental difference between the two cases. It doesn’t make it right. Will Titleist and FootJoy drop him? Honestly, I don’t think that they will.

Getting back to the statement from Ralph Lauren and my dissection of it. If you read it, there is one passage that stands out.

“…our hope is that Mr. Thomas does the hard and necessary work in order to partner with us again”. This part of the statement tells me that Ralph Lauren has not totally slammed the door shut. It seems that if both parties are in agreement, they could reconcile down the road. Thus, this is why I say that the partnership has been suspended even though “discontinued” has been used.

One way or another, Thomas shouldn’t have said what he did. He knows that there are cameras and microphones everywhere. It’s a televised PGA TOUR event, the first of the calendar year, and golfers abroad are watching. Out of all of the things that you can call yourself, there are better options than what he said. I personally recommend “dumbass”, “idiot”, “you asshole Justin”, or something else along those lines. Justin, you had to be aware of your surroundings.

It’s a shame that this happened in the first place, but I sincerely hope that he learns from this. I’ve never met JT, but he seems like a pretty good guy albeit a fiery competitor. What’s your take?

Until The Next Tee!!

#fightandgrind

“First Impressions” – Edison Golf Forged Wedges

They’ve arrived and they’ve been unboxed. In for review are the Edison Forged Wedges from Edison Golf. With some of the preliminary work taken care of for the coverage of these creations from “Koehler Design”, there was only one or two things thing left to do. Take some pictures and get my initial strikes in with them and start to form my “First Impressions”.

With green grass available and some decent mid-January temperatures, I headed out for a walk with my pup to the golf course down the street. With pictures taken, the time had come to strike a few golf balls with these wedges.

Here are my club specs for this review:

  • Wedge Set – Set composition comprised of 49°, 53°, and 57°
  • Shafts – KBS TGI 80 graphite (Regular Flex)
  • Grips – Golf Pride MCC Plus4 Midsize (2 Extra Wraps)
  • Lie Angle – 2° Flat

Stay tuned for more content involving these wedges from Edison Golf.

Until The Next Tee!!

#fightandgrind

Titleist and FootJoy Announced as Official Sponsors of Women’s Golf Day

(WEST PALM BEACH, Fla., 1/12/2021 ) Titleist and FootJoy have joined the Women’s Golf Day sponsor family as the Official Golf Ball and Official Footwear Sponsors, respectively, of Women’s Golf Day (WGD) 2021. These highly respected golf industry leaders join WGD’s mission to engage, empower and support women and girls through the game of golf. Together, Women’s Golf Day, Titleist and FootJoy are striving to bring more women and juniors into the game of golf than ever before through education and opportunity.

“The growth and impact of Women’s Golf Day aligned well with our corporate dedication to engage with more women and girls than ever before,” comments Alicia Madden, Director of Media Acushnet Company. “We actively support women’s golf at every level of the game and are excited to see how this new partnership will enable us all to bring new players into the game and support those who have already fallen in love with the sport.”

Women’s Golf Day takes place on June 1, 2021. Throughout 2021, Acushnet Company, the parent company of Titleist and FootJoy, will work in conjunction with the WGD team to introduce new and innovative ways to engage and educate women about the opportunities that exist within golf. Since its inception in 2016, Women’s Golf Day has been hosted in over 900 location in 68 countries and this new relationship will benefit both the VIP Membership and broad ambassador and location network that supports the international movement.

Elisa Gaudet, Founder of WGD is delighted with this new partnership which heralds a fantastic start to 2021. She comments: “It is thanks to the commitment of individuals and organizations like Titleist and FootJoy, who are prioritizing the women’s game, that WGD is able to continue to grow from strength to strength. We look forward to partnering with them in this mission. Having these brands as part of our community makes us very proud and I am excited to see how we can work together to determine the future of our sport around the world.”

Locations wishing to host a Women’s Golf Day event on June 1, 2021 can register at WomenGolfDay.com/register. Men and women who wish to join the VIP Membership network are welcome to learn more at womensgolfday.com.

Women’s Golf Day Supporters: Partners and supporting organizations of WGD are: Ahead, All Square, Annika Foundation, ASIAN GOLF, Callaway Golf, The California Alliance for Golf, Chronogolf, ClubCorp, EGCOA, European Tour, European Tour Properties, PGA of America, FootJoy, The First Tee, Gallus Golf, The Golf Channel, GolfNow, International Golf Federation, LET, LPGA, LPGA Amateur, Modest Golf Management, NGCOA, NGCOA Canada, PGA of America, PGA TOUR, PGA TOUR Superstore, The R&A, Sky Sports, Titleist, TopGolf, TPC Properties, Troon Golf, Troon International, USGA, WE ARE GOLF, Women & Golf, The World Golf Foundation and more.

ABOUT WOMEN’S GOLF DAY

Women’s Golf Day (WGD) is a global movement that strives to Engage, Empower, and Support women and girls through golf. The one-day, four-hour event, has now taken place at more than 900 locations 68 countries since its inception in 2016, and has introduced thousands of new golfers to the sport. WGD is the fastest-growing female golf development initiative.

In 2020, WGD’s primary hashtag, #WomensGolfDay, received more than 59 million global impressions to nearly 37 million people viewing WGD content. Women’s Golf Day is unique, there is nothing like it in sports, a one-day sporting and community celebration event that unites women through golf across the globe for 24 hours straight transcending race, religion, language, geography or economic status. Visit http://www.womensgolfday.com  @womensgolfday, #WomensGolfDay #WGDunites

ABOUT ACUSHNET COMPANY

We are the global leader in the design, development, manufacture and distribution of performance driven golf products, which are widely recognized for their quality excellence. Driven by our focus on dedicated and discerning golfers and the golf shops that serve them, we believe we are the most authentic and enduring company in the golf industry. Our mission – to be the performance and quality leader in every golf product category in which we compete – has remained consistent since we entered the golf ball business in 1932. Today, we are the steward of two of the most revered brands in golf – Titleist, one of golf’s leading performance equipment brands, and FootJoy, one of golf’s leading performance wear brands.