Dynamic Brands Recognizes International Distributor of the Year for 2018

Distributors are amongst the unsung heroes of the golf industry. Without them, many manufacturers would have issues getting their goods to consumers. This is actually something that isn’t thought about very often by those individuals outside of the industry. Ironically enough, I had this very discussion today at the Niagara Golf Show and Sale in Niagara Falls, Ontario.

1-1

Take for instance those golf consumers that live outside of the United States of America. Like us in Canada. Distributors of golf products (like Golf Trends Inc.) bring products into the country that otherwise would be very difficult to come by. Distributors supply some retail locations (off-course golf shops) and Pro Shops with products. A case of that is a company like Golf Trends Inc in Canada. This particular distributor carries products from Tour Edge Golf, Lamkin Grips, Golf Pride, and the variety of brands under the Dynamic Brands umbrella (Bag Boy, Datrek, Burton, IGotcha, and Devant Sports Towels).

Recently, Dynamic Brands recognized their Top Distributor for 2018. Kudos goes out to Dynamic Brands for giving such recognition. The honor goes to Jilles Van Oort of The Netherlands. van Oort oversees things in parts of the European continent for Golfer’s World.

images (1)

For more details, please see the press release below as shared by Michelle Roop. Ms. Roop is the Marketing Manager for Dynamic Brands.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

 

Richmond, VA – Dynamic Brands, the parent company of Bag Boy, Burton, Datrek Golf, Devant Sport Towels, IGOTCHA and SEARCH ‘N RESCUE, has announced Jilles van Oort as the International Distributor of the Year for 2018. Jilles is based in the Netherlands and oversees Belgium and Luxembourg for Golfer’s World. Golfer’s World is a distributor of Dynamic Brands’ products including golf bags, carts, cart accessories, travel covers, umbrellas, ball retrievers and towels.  

This is the second time Golfer’s World has been presented with the International Distributor of the Year award, also earning the title back in 2011. Jilles has been a successful distributor of Dynamic Brands lines for over two decades. In 2018, he grew overall business by 30% and generated significant growth in travel and accessories, increasing an impressive 89%.

“The introduction of Bag Boy’s revolutionary Nitron push cart, engineered with Nitro Piston Technology to open in seconds, proves yet again that they are one of the most innovative companies in the golf market,” said van Oort. “Innovation, superior product quality and excellent customer service from the corporate office in Richmond, Virginia make Golfer’s World a reliable partner to our retailers.”

Golfer’s World was founded in 1989 and imports a large amount of quality golf brands as well as clothing brands for the Netherlands, supplying exclusively to retailers. Golfer’s World has over 70 dealers throughout Europe, carrying many Dynamic Brands’ products.

About the Bag Boy Company 

Founded in 1946, the Bag Boy Company has built a reputation for unmatched quality, unbelievable durability and unsurpassed innovation and design. Bag Boy designs, manufactures and distributes a full line of award-winning, feature-loaded golf bags, push carts, travel covers and accessories designed for a golfer’s on-course convenience and comfort. For more information, please visit www.bagboy.com. Follow us at www.facebook.com/bagboygolfhttps://twitter.com/BagBoyCompany and https://www.linkedin.com/showcase/bag-boy-company/.

About Dynamic Brands 
Established in 2004, Dynamic Brands is the parent company for a portfolio of premium brand name companies committed to the development of innovative, high-quality products and supported with outstanding customer service in the sporting goods industry. Golf and recreational products are offered through Bag Boy, Burton, Datrek Golf, Devant Sport Towels, IGOTCHA, Riksha, SEARCH ‘N RESCUE and FLAGPOLE-TO-GO brands, and include walking carts, golf bags, travel covers, custom sport towels, bag tags, golf ball retrievers, flags and accessories. Dynamic Brands’ products are marketed in 87 countries worldwide. For more information, please visitwww.dynamicbrands.com.  Follow us at https://www.facebook.com/dynamicbrandsrva/ andhttps://www.linkedin.com/company/dynamic-brands/.

 

 

Until The Next Tee Presenting The 1st Annual Teezy Awards

Logo04For 2018 I’m going to try to do a couple of new things that I really haven’t done. While I am considering doing a VLOG the one thing that I will be doing is an exciting yet not very prestigious awards announcement.

I am very proud the introduce the inaugural “Teezy Awards”. The Teezy Awards are my version of The Oscar’s dedicated to the golf industry. I’ll be doing a “PGA Show Edition” and a year-end version as well.

This honor will be awarded to companies that I feel delivered the best products. The awards will be awarded to but not limited to golf clubs, technology, apparel, accessories, most-improved booth, best booth etc. Stay tuned!!! #SeeUOnTheNextTee

Until The Next Tee!!

TPT Golf Launches 15-LKP-LT-LW Shaft, A Proven Winner on Tour

TPT Golf. One of the “new kids on the block” has been making waves in the golf industry. The premium golf shaft manufacturer from Switzerland had a very successful 2017 in the first year of their launch. A second place finish in the Ricoh British Women’s Open (Jodi Ewart Shadoff) and a red hot finish by Justin Rose where the Englishman captured three titles whilst playing the soon-to-be launched TPT Golf 15 Series LKP-LT-LW golf shaft in his TaylorMade Golf M1 driver (2017). Additionally, in December during the week of the QBE Shootout Major Champion Jason Dufner was testing the new shaft.

IMG_20171128_133808.jpg

I had the pleasure of testing and reviewing the counterpart to the 15 Series LKP-LT-LW shaft (15 Series MKP-MT-SW Review) and it tested extremely well. If this new addition to the TPT Golf stable is anything like its predecessor than TPT Golf could see an even bigger year on Tour in 2018. Below is the press release from TPT Golf and Mary Beth Lacy.

TPT Golf Launches 15-LKP-LT-LW Shaft, A Proven Winner on Tour

tptnew

RENENS, SWITZERLAND – TPT Golf is proud to announce the official launch of its 15-LKP-LT-LW, the shaft that was used to claim three professional victories this fall: the WGC-HSBC Champions in China, the Turkish Airlines Open (European Tour) and the Indonesian Masters (Asian Tour).

The 15-LKP-LT-LW joins TPT Golf’s 15 Series, shafts that are designed to meet the needs of high-speed golfers. Within the 15 Series, the 15-LKP-LT-LW offers the lightest weight (63 grams). It is also the lowest-torque shaft in the entire TPT Golf lineup.

Like TPT Golf’s 10 other shaft designs, the 15-LKP-LT-LW has a perfectly concentric, seamless design. This is the direct result of TPT Golf’s fully automated manufacturing process called “Thin-Ply Winding,” which gives TPT Golf the ability to independently tweak each shaft design parameter. This revolutionary, robot-driven process ensures unrivaled consistency and unlocks superior performance for golfers of all abilities. Unlike other shaft manufacturing processes, the patent-pending Thin-Ply Winding Method enables TPT Golf to create shafts that are exactly the same time after time.

“Every product we create at TPT Golf is on the cutting edge,” said TPT Golf Technical Director Jeff Meyer. “Our design and manufacturing processes give us a huge advantage over standard industry methodologies. The 15-LKP-LT-LW is a product that was developed to meet the needs of the best golfers in the world.”

With the 15-LKP-LT-LW, LT stands for “Low Torque” while LW stands for “Light Weight.” These specific characteristics are enabled through the unmatched precision of the Thin-Ply Technology, as well as the use of a higher-modulus carbon fiber material that offers the lower-torque performance certain high-speed golfers need to achieve their full potential.

“With the Thin-Ply Winding Method, we have an infinite design window to achieve any design parameter,” Meyer added. “We can achieve virtually any bend profile that we need to fit any golfer.”

The 15-LKP-LT-LW ($700) will officially debut at the 2018 PGA Merchandise Show in Orlando. It will be available for purchase through TPT Golf’s worldwide network of authorized fitting locations later this month.

About TPT Golf

TPT Golf is the golf division of North Thin Ply Technology (NTPT), a Swiss-based technology and composites company with a track record of delivering innovative solutions for high-performance industries.

The company’s portfolio of advancements includes developing a process for producing America’s Cup yacht sails, as well as lightweight bodywork of F1 race cars, skis and snowboards. It has also created the materials technology found in satellites and luxury composite watches (Richard Mille). The record-breaking, solar-powered aircraft “Solar Impulse” also relied on NTPT-produced materials for its epic journey.

Until The Next Tee!!

TaylorMade Golf Changes the Face of Driver Technology with Unveiling of New M3 & M4 Metalwoods

When I look at this line-up of metalwoods from TaylorMade golf the first thing that comes to mind is how does it beat the M1 and M2 respectively? Those metalwoods were prolific since the first generation arrived at the 2016 PGA Show.

When I think about the “Twisted Face” concept vs “bulge and roll” the first thing I thought was simply… why? But then the one graphic in this press release made it come crystal clear to me. I’m dying to get down to the PGA Show and test out the science and physics behind it. Stay tuned and I’ll definitely share my findings with all of you in a couple of short weeks… live from Demo Day at Orange County National.

New Twist Face™ Technology Delivers Straight Distance with Most Advanced Face Technology in Company History

Carlsbad, Calif. (January 2, 2018) – TaylorMade Golf, makers of the #1 Driver in Golf and the winningest drivers on the PGA TOUR in 2017* with its M1 & M2 drivers, have shifted the paradigm of golf club engineering with the introduction of the M3 & M4 metalwoods, highlighted by the company’s breakthrough innovation – Twist Face technology.

“From the creation of the first metalwood in 1979, TaylorMade has established a legacy of breaking from tradition to reach new thresholds of performance. In 2018, we have once again uncovered a new frontier of driving potential with Twist Face Technology — a radical departure from traditional driver-face design, engineered to correct for inherent human swing tendencies in real-time, giving golfers a tangible competitive advantage.”

Brian Bazzel, Vice President, Product Creation

Twist Face: The Next Breakthrough in Innovation from TaylorMade

Re-imagining traditional driver face design, TaylorMade’s Twist Face technology is truly the first of its kind. Twist Face, featured in both the new M3 & M4 drivers, is TaylorMade’s solution to counteract golfers’ most common misses, more specifically, those resulting from the high toe and low heel impacts.

To counteract the high-toe miss (a hook), the driver face has been ‘twisted’ open (loft increased & face opened) on the high-toe to help straighten ball flight. Similarly, to counteract the low-heel miss (a slice) the driver face has been twisted closed to de-loft and close the face in the low heel area. Ultimately, TaylorMade’s Twist Face technology delivers a corrective face angle when hit off-centre for longer, straighter shots.

The Origin of a Breakthrough

Studying data captured from more than half a million shots that simultaneously tracks head presentation (in-out path, angle of attack, loft, impact location), initial launch conditions and final landing location of the golf ball, TaylorMade engineers discovered there was a flaw in the traditional bulge and roll. By studying the performance of thousands of shots in each quadrant across the face of all golfers’ levels, researchers determined these shots were not averaging to be on the centre line. In fact, high face shots and high toe shots have a left tendency of the target line and spin significantly less. Similarly, low face and low heel shots tend to land right of the target line with a significantly more spin.

268787 twistface graph trajectorychart 2b479b large 1514839325

M3 Driver

World-class design and elite performance is the genesis of every product TaylorMade engineers. In 2015, the company introduced multi-material construction with eye-catching carbon composite crowns that captured the attention of millions of golfers around the world, becoming the most winning driver on the PGA TOUR and once again retaining the title of the best-selling driver in the industry. Two years later, the stakes have been raised, and engineers have responded to the challenge by creating the most advanced driver in company history — M3. In addition to Twist Face technology, the M3 driver features a new matte silver front section and a raised, aerodynamic five-layer carbon composite crown. Years of research and development have culminated in some of the thinnest, strongest and lightest composite panels in the industry. With both the 2018 M3 and M4 metalwoods, TaylorMade engineers were able to design thinner and lighter composite panels (the M3 & M4 drivers both feature a 5-layer carbon composite crown) than ever before.

Exclusive to the M3 in both the 460cc & 440cc models is a new intuitive Y-Track adjustability system that allows for CG adjustment of the head to obtain desired, optimal ball flight parameters. Dissimilar to the T-Track on both the ’16 & ’17 M1 drivers, the heel to toe track and front to back track on the M3 are connected, allowing all 22 grams (two 11g weights) of moveable mass to be utilized for both the benefit of heel to toe control as well as front to back CG adjustment. The Y-track gives the golfer more precise CG adjustability than ever before with more than 1,000 unique CG configurations — more than double the number of positions in the 2017 M1. Add in TaylorMade’s 12 position, 4-degree ultra-lightweight aluminum Loft Sleeve (back sleeve compatible) and the result is an unparalleled level of personalization.

The flat curvature of the front/back track provides the lowest CG possible regardless of the weight setting. In fact, when the weight is in the back position versus M1 2017, the 2018 M3 CG is 36% further back. This makes the moment of inertia (MOI) 10% larger without raising the CG projection on the face. Furthermore engineers were able to increase the total amount of front / back CG movement by 83%.

Hammerhead Slot

For the first time ever, TaylorMade has engineered a slot housed in the sole of our most adjustable driver. The new Hammerhead slot was engineered to work in combination with Twist Face and Inverted Cone technologies to deliver maximum ballspeed across a larger area of the face and thus, resulting in a larger sweet spot. The Hammerhead slot’s design is defined by three design elements; the central Speed Pocket™, the face geometry and the stiffening ribs.

268785 m3%20driver%20hammerhead%20still c943d5 large 1514839325

By dividing the Speed Pocket into zones, TaylorMade was able to increase its overall length from 82mm to 100mm — a 22% increase. Additionally, it allowed for the creation of a larger flexible centre zone, designed to increase ball speed on low face impacts and drop unwanted backspin. By using the new ribs, engineers were able to decrease the thickness and weight of the face allowing for a more flexible face designed to deliver higher ballspeeds across a larger area of the face. Engineers challenged themselves to evolve the construction and performance of the Speed Pocket; their answer was Hammerhead, a radical technology engineered to deliver longer drives.

M3 440

Following the success and demand for the 440cc version in 2017, the M3 will again be available in a 440cc model, which utilizes a slightly smaller head, deeper face and 22g of moveable weight, working in unison with all of the same technologies as its larger 460cc counterpart. Both the 460 and 440cc models come equipped with MCA’s popular Tensei CK Red (high launch), Blue (mid launch) or White (low launch) shafts in R, S & X flexes along with a Lamkin UTx cord grip. As the company has offered for the past few years, TaylorMade is also once again offering more than two dozen additional premium custom shaft options at no upcharge.

268838-2018_M3_440_Driver_Face-40441f-large-1514840770

Availability & Pricing

Available for pre-order on February 1 and at retail on February 16 at $620 CAD, the M3 460 driver will be offered in 8.5°, 9.5°, 10.5° & 12° loft options, while LH models will be offered in 9.5° and 10.5° lofts. The M3 440 driver (RH only) will be offered in 9° & 10° loft options.

 

M3 Fairway

The ’17 M1 fairway broke innovation and performance barriers by being both adjustable and incredibly long, a goal the engineering team set in the conception stage and executed in its creation. The new M3 fairway takes a premium, adjustable fairway to the next level; constructed with a 450 stainless steel body, strong Ni-Co C300 face and new, thinner 5-layer carbon composite crown (same as the M3 & M4 drivers). An improved track system that houses more moveable weight (29 grams compared to 25 in the ’17 M1 fairway) allows for the adjustment for preferred shot shape; from fade to draw, more than ever before.

Similar to the M3 driver, the M3 fairway also utilizes an ultra-thin, ultra-light crown and sole panel. The combination of the composite panels saves up to 8g over a similarly shaped metal fairway. The discretionary weight is placed low and forward into the M3’s clubhead to create driver-like launch conditions (high launch & low spin).

The sliding weight track (SWT) on the M3 fairway, first introduced in a TaylorMade fairway with last year’s M1, incorporates a new, smaller Loft Sleeve screw, which allowed for the moveable weight track to move 3.5mm forward, which resulted in the CG moving almost a full millimeter forward too, an 8% change over the ’17 M1.

 

Bringing the track forward led to a more streamlined overhang design which led to improving the sole to turf interaction for the M3 fairway. By designing an overhang that extends across the length of the track the playability of the sole was improved while allowing the weight track to be further forward.

 

The smaller screw head and port area to the Loft Sleeve also positively affects the Speed Pocket. By taking up less room on the sole, the Speed Pocket length from heel-to-toe on the M3 fairway is longer than the M1 2017 Speed Pocket. The through-slot is extremely efficient in terms of size and material usage, giving us the ability to package it in front of the track. The through-slot promotes faster face-flex and ball speed on mishits low on the face and also reduces backspin leading to more overall distance.

Availability & Pricing

Available on February 16, 2018 at $399 CAD, the M3 fairway will be offered in 15° (3), 17° (3HL) and 19° (5) loft options while LH models will be offered in 15° (3) and 19° (5) options, equipped with an MCA Tensei Blue shaft in A, R & S flexes (65g) and X flex (75g). All models come equipped with a Lamkin UTx cord grip.

M3 Rescue™

The new M3 Rescue incorporates a moderate sized, Tour-proven and preferred shape first introduced by the ’17 M1 Rescue but with more moveable weight — 30g compared to 27— and a successful sole design that will appeal to players of all ability levels. The crown showcases a whole new look with a premium two tone, matte silver front section and gloss black back body framing the ball beautifully. The sole is engineered with a performance-driven adjustable sliding weight system, allowing golfers the opportunity to not only experience the neutral/fade biases of its predecessor but having more moveable weight for an unparalleled level of personalization in a TaylorMade Rescue.

In addition to the new 30g sliding weight and advanced sole design, the head comes equipped with a 3-degree ultra-lightweight aluminum Loft Sleeve. Premium components again are offered as stock options, with a MCA Tensei Blue hybrid 80g shaft in R, S & X flexes as well as a 70g A flex along with a new Lamkin UTx cord grip.

Availability & Pricing

Available on February 16, 2018 at $299 CAD, the M3 Rescue will be offered in 17° (2), 19° (3), 21° (4) and 24° (5) options while LH models will be offered in 19° (3) and 21° (4) options.

M4 Driver

Complementing the M3 driver and its unrivaled personalization is the M4 driver, which differentiates its design by putting an emphasis on unparalleled forgiveness with straight distance. The M4 driver not only utilizes TaylorMade’s most groundbreaking ‘18 technologies (Twist Face & Hammerhead), it also incorporates Geocoustic™ engineering –combining geometry and acoustical engineering to unlock more forgiveness and best-in-class sound.

Geocoustic Technology

Geocoustic technology combines geometry and acoustical engineering to deliver more forgiveness and best-in-class sound. Driver heads with low back centres of gravity typically have low frequencies because they tend to have fairly flat soles. Geocoustic sole shapes allow for a low CG and larger head size, but with a more curved sole which has inherently higher frequencies, leading to better sound and feel. The Geocoustic sole design of the M4 driver freed up discretionary volume that allowed engineers to increase the overall face size and also improved sound and feel.

Hammerhead Slot

Similar to the M3, the M4’s Hammerhead slot features reinforced outer portions for a lighter, more flexible face, which results in a larger sweet spot. The centre portion of the slot increases ball speed low on the face and drops unwanted spin for straight distance. Additionally, the newly designed face saves 8g of discretionary weight. To increase the stability of the driver, the rearward mass pad has been increased from 22 to 41 grams – an 86% increase.

268786 m4%20driver%20hammerhead%20still 920edd large 1514839325

Also new to the M4 is a redesigned face that is both thinner and lighter. The maximum thickness has been reduced from 4.47mm to 3.6mm and the heel/toe perimeter thickness has been reduced from 2mm to 1.92mm. In addition, the mass of the face has been reduced from 45.5g in the ’17 M2 to 37.6g – 17.3%.

Availability & Pricing

Available on February 16, 2018 at $539 CAD, the M4 driver will be offered in a new 8.5°, 9.5°, 10.5° & 12° loft options, while LH models are available in 9.5° and 10.5°, each coming equipped with a Fujikura Atmos Red shaft in 6X, 5S, 5R, 5A along with a TM/Lamkin Dual Feel grip. For women, the M4 driver is available in 10.5° & 12° lofts, equipped with a TM-Tuned 45 (L) shaft.

M4 D-Type

In addition to the standard M4 model, TaylorMade is also offering a higher-launching, more draw-biased model, the M4 D-Type (also 460cc). The M4 D-Type (D signifying draw) combines multiple draw-biased design technologies to help players who consistently fight fade-to-slice trajectories find more fairways. In addition to the multi-material construction, Twist Face technology and Hammerhead Speed Pocket, the D-Type is more heel-weighted (41g), has slight offset and uses advanced visual cues to promote a square face at address and a more draw-biased face at impact.

268798 2018 m3 rescue face c1b3f3 large 1514839381

Availability & Pricing

Available on February 16, 2018 at $539 CAD, the M4 D-Type driver will be offered in 9.5°, 10.5° & 12° loft options, while LH models will be offered in 9.5° and 10.5° lofts and equipped with Matrix’ Platinum White Tie shaft 55 S,R and 45 A,L, which complements the driver’s draw-biased performance. For women, the M4 D-Type driver is available in 10.5° & 12° lofts, equipped with a Matrix White Tie MSF5 45 g (L) shaft.

M4 Fairway

In the M4 fairway, TaylorMade’s ultimate distance fairway has been made even more forgiving, taking everything learned from the use of multi-material composition, Speed Pocket, Geocoustic Technology and ICT integration to deliver a remarkably high-performing complement to the M4 driver that delivers maximum distance and forgiveness by way of a larger sweet spot and more optimal launch conditions. A new split-weight mass pad separates the weight at the outward extremities of the head to preserve ballspeed on shots hit off-centre.

The M4 fairway utilizes a thinner and stronger Ni-Co C300 face along with TaylorMade’s proprietary Inverted Cone Technology (ICT) to increase the higher-COR area of the clubface, thus minimizing ballspeed losses on off-centre impacts delivering more distance more often.

 

In addition to the M4 fairway, TaylorMade is also introducing the M4 Tour fairway, which features a smaller head size (156cc versus 175cc) with a slightly deeper face, designed for better players who prefer a more compact look, lower launch and more workability.

Availability & Pricing

Available on February 16, 2018 at $329 CAD, the M4 Fairway will be offered in 15° (3), 16.5° (3HL) & 18° (5), 21° (5HL) and 24° (7HL) loft options, while LH models will be offered in 15° (3), 16.5° (3HL) & 18°(5) lofts, equipped with Fujikura’s Atmos Red 75g  6S, 6R, 5A shaft and a Lamkin Dual Feel grip. The M4 Tour fairway will be available in 15°(3) & new 18° (5) lofts (RH only) and comes equipped with MCA’s Tensei Blue (65g S and 75g X) flexes and Lamkin UTx grip. For women, the M4 fairway is available in 3HL, 5HL & 7HL lofts, equipped with a TM-Tuned 45 (L) shaft and a Winn Dual Feel grip.

M4 Rescue

Completing the M4 metalwood lineup in 2018 is the M4 Rescue. Power and control are the essential ingredients golfers need when playing a hybrid. M4 offers the best of all worlds with key performance technologies working in sync to produce exceptional ball speed and a larger sweet spot for enhanced overall playability.

 The low-profile body of the M4 Rescue has a tiered two-tone crown with the same matte silver front and gloss black rear section that showcases the distinctive, widely recognized aesthetics TaylorMade’s M series of product has become known for.

 

The M4 Rescue features a cut-through Speed Pocket to increase launch and maximize ballspeed on shots hit below centre face. Similar to the M4 fairway, a new split-weight mass pad separates the weight at the outward extremities of the head to increase the club’s forgiveness by preserving ballspeed on shots hit off-centre. In addition to the added forgiveness, a Geocoustic sole design and a short, fluted hosel work in tandem to optimize sound and feel at impact. The M4 Rescue is designed to help average golfers replace a long iron with higher, longer and more draw-biased performance.

Availability & Pricing

Available on February 16 at $270 CAD, the M4 Rescue will be offered in 19° (3), 22° (4), 25° (5) and 28° (6) lofts while LH models will be offered in 19° (3), 22° (4) and 25° (5) lofts and equipped with Fujikura’s Atmos Red shaft 7S, 6R, 5A and a Lamkin Dual Feel grip. For women, the M4 Rescue is available in 22° (4), 25° (5) & 28° (6) lofts, equipped with a TM-Tuned IR 45 (L) shaft and a Winn Dual Feel grip.

 

*#1 Driver in Golf claim based on 2017 usage on the PGA, European, Japan Golf, Web.com, Champions and LPGA Tours, as reported by the Darrell Survey Co. and Sports Marketing Surveys, Inc. Winningest drivers on the PGA TOUR as reported by the Darrell Survey Co.

Until The Next Tee!!

 

TaylorMade Golf Company Delivers Straight Distance with Introduction of M3 and M4 Irons

RIBCOR™ Technology Adds to TaylorMade’s Industry-Leading Iron Innovations to Unlock an Unprecedented Combination of Distance

Carlsbad, Calif. (January 2, 2018) — TaylorMade Golf, the industry leader in iron innovation and technology, welcomes two new iron sets into the expanded and re-engineered M Irons Family for 2018. M3 and M4 irons build upon the remarkable successes of their ’17 predecessors (M1 and M2 irons), taking new leaps in performance with the introduction of its new RIBCOR technology. RIBCOR technology provides a new internal support system designed specifically for M3 and M4 that works in synergy with TaylorMade’s proven Face Slot Technology™ to achieve increased ballspeed across the entire face, further enhancing distance and tightening dispersion while also reducing vibrations to significantly improve sound and feel.

The Science of RIBCOR

When the club head of an iron strikes a ball, only a certain percentage of the energy is imparted back into the ball, as reflected by the measured COR of that head. Any flexing of the head that is not directly located at the impact point on the face is lost energy. By strategically stiffening the structure of the iron head, RIBCOR technology greatly reduces energy loss, especially on mishits.

 

RIBCOR technology works in conjunction with Face Slots to stiffen the area outside the scoreline area while retaining flexibility and COR in the area inside the Face Slots. When these proprietary TaylorMade technologies are implemented simultaneously, the performance benefits are amplified. The outer structure of the iron remains stiff, while the face remains free to flex during impact— enhancing energy transfer that leads to increased ball speed.

By efficiently focusing impact energy directly back to the ball, off-centre hits see higher ballspeeds, more carry distance and improved dispersion. RIBCOR technology also allows for placement of additional mass in the heel and toe areas of the head, resulting in significantly higher moment of inertia (MOI) than the corresponding 2017 irons. This combination of benefits provides irons with RIBCOR technology a substantial increase in overall forgiveness.

M4 Irons: Straight Distance with Incredible Forgiveness

The new M4 irons offer players increased distance, forgiveness, and feel. The new M4 irons push the boundary of COR limit, providing the maximum possible ballspeed off the face. To achieve M4’s crisp sound and feel, TaylorMade’s new RIBCOR internal ribbing structure works to stiffen the iron body while imparting maximum energy to the ball during impact. Additionally, a multi-material damping badge works in tandem with the RIBCOR technology to efficiently dampen undesirable vibrations during impact, producing major improvements in sound and feel.

M4 irons (4-7) utilize proven TaylorMade technologies made popular with previous models of the company’s irons, including Face Slots and Speed Pocket™, as well as a new, redesigned off-centre Inverted Cone Technology (which is also found in the M3 irons). Each technology has been individually optimized specifically for M4 to deliver incredible distance and forgiveness. Additional technologies in the M4 include a Fluted Hosel 2.0, an ultra-thin 1mm topline along with the company’s thinnest-ever leading edge.

With forgiveness being a significant focus of M4 irons’ engineering process, TaylorMade went to great lengths to achieve its high-MOI design. Optimized mass distribution (toward the heel and toe) resulted in a high resistance to twisting of the head during an off-centre impact, which translates to preserved ballspeeds and improved forgiveness across the face. With high-MOI head designs (24% higher than ’17 M2), M4 achieves faster ballspeeds, giving the iron more distance across the face and offering optimal forgiveness for any player.

Specifications, Pricing and Availability

Available at retail on February 16, 2018, M4 irons ($999 steel; $1,099 graphite CAD – 7pc Set) will be offered in 4-iron through LW. Players will have a choice of the KBS MAX 85 steel shafts (S, R) and Fujikura ATMOS graphite shafts (7S, 6R, 5A) in addition to numerous additional custom shaft options. All M4 irons are equipped stock with a TM Dual Feel grip.

M3 Irons: Straight Distance for the Discerning Golfer

M3 irons answer the challenge of creating an iron that delivers distance, while retaining accuracy and workability in a more appealing, compact head shape preferred by better players. Housed within the smaller design of the M3 iron, RIBCOR technology works to protect ballspeeds, which improves overall accuracy and increases forgiveness across the clubface, specifically on off-centre impacts.

 

Similar to the M4 irons, the M3 irons push the legal limit of COR to maximize the legal ballspeed across the clubface. TaylorMade engineers were able to accomplish this by incorporating new technologies, including RIBCOR, which stiffens the iron’s body to impart maximum energy to the ball during impact. Additionally, a multi-material damping badge works in tandem with the RIBCOR technology to efficiently dampen undesirable vibrations during impact, providing a clean, crisp sound and feel.

268873 m3%20iron%203quarter%20toe%20cutaway%20composite d4d0bb large 1514862806

15 grams of high-density Tungsten have been added to the sole of the M3 irons, which allowed engineers to create the more compact head shape while still maintaining desired mass properties in a high-performing iron – low centre of gravity and high MOI.

Each M3 iron (3-7) also incorporates many of the same proven technologies as the M4 irons: Face Slots, Speed Pocket and a redesigned off-centre Inverted Cone — all optimized specifically for the M3 to provide players with distance, height, forgiveness and straightness. Additional technologies in the M3 include a 180° Fluted Hosel, a 360° Undercut and individually sized tungsten weights to locate head CG for optimal launch and ballspeed.

With M3, TaylorMade also appeals to the eye of the low-to-mid-handicap golfer with a refined, confidence-inspiring shape. Featuring a thinner topline than last year’s M1 and a straighter leading edge for a cleaner address view, M3 delivers powerful, high-MOI performance that boasts shot-shaping ability not typically found in game-improvement irons. M3 irons are also shaped to enhance effective bounce, which helps maintain turf interaction conditions that are suited for a wide variety of players, including higher handicaps.

Specifications, Pricing, and Availability

Available at retail on February 16, 2018, M3 irons ($1,099 steel CAD – 7pc Set) will be offered in 3-iron through SW. Players will have a choice of True Temper’s XP100 steel shafts (S300, R300) or Mitsubishi Chemical’s Tensei graphite shafts (80S / 70R) in addition to numerous additional custom shaft options. All M3 irons are equipped stock with Lamkin UTx NC grips.

For more information please head over to TaylorMade Golf to learn more about these creations.

Until The Next Tee!!