Patrick Reed and the 2019 Hero World Challenge

As I have passively sat and watched the 2019 Hero World Challenge from the lovely Bahamas I have a couple of quick thoughts.

  1. It’s an event that is hosted by Tiger Woods.
  2. It’s played on a golf course (Albany Golf Club) that was designed by architect Ernie Els.
  3. Both Woods and Els just happen to be Captains for the 2019 President’s Cup.
  4. Because of points 1 and 3, this event feels more like a team scrimmage for the U.S. Team as they jet-set their way to Australia for the President’s Cup.
Albany_17_JM_189_Web

Bunkerlicious (Photo Credit: ernieels.com)

Look at who’s playing and who isn’t? Other than a smattering of U.S. players and a couple of Euro’s thrown in for good measure (Justin Rose, Jon Rahm, and Henrik Stenson) it’s hardly a “World Challenge”. To be fair, the guys from the International Team who may play in this event are playing in this week’s Australian Open. At the root of what I feel it truly is the Hero World Challenge is an exhibition event. Yet, here we are. Somehow, some way, a little bit of controversy seeps its way into the event. We know what I’m talking about.

Patrick Reed and the waste bunker incident. Or as I call it “TrapGate”. Just because Patrick Reed’s name is on this already makes golf fans (and observers) want to gather in an unholy mob and lynch the man. For the most part, the golf world “hates” Reed. Much can be said of the reason why this is the case. You could suggest that Reed, himself, has done it well… To himself. The brash claims of being a “Top-5 player in the world” early in his career (he wasn’t far off) and his past while attending university (accusations of stealing and cheating from his teammates) has never helped his cause.

So while in a waste bunker in his Friday round on the Par 5 11th hole he was observed ‘improving his lie”. “Fluffing” if you will. A picture is worth a thousand words, so I’ll let the video evidence present itself. I know, many of us have already seen it. But even TMZ covered it. TMZ!!!

There’s no doubt in watching it, that the lie was improved. As the commentators said, twice in fact. I have a question out of this. Or maybe two, and a lot of you are going to be pissed-off at me about one of them. But before I continue, did he set a precedent? Same event back in 2015, no penalty. BTW, great sleuth work to DZ Golf. I thought I saw this before from him.

  • How do we prove the intent? Do we assume that he was cheating because he’s done it before? If we were to dredge up his past? Would we hold his past against him because he’s simply Patrick Reed thus sentencing him as such?. Only one person knows if this was his intent and that’s Patrick himself. That said, I will say this. My father had a saying that I use as well.

“If it looks like a ducks, acts like a duck and swims like a duck. Chances are it’s a (insert expletive here) duck”

  • What if it wasn’t Patrick Reed? What if it was Tiger Woods? Would we be willing to make the same accusations? He had clear intent and he was cheating. After all, and dare I say it his past isn’t exactly sterling. By the way, I’m not even talking about the off of the course stuff like “cheating” in a different way and DUI. Wasn’t it the same event that he got away with “the strike that wasn’t” in 2018? Had it been Reed in that place would he have gotten a penalty? I almost need to insert here that the answer is nearly an emphatic “YES!”. 

GettyImages-1075126618

Golf fans, in the end, he accepted a two-stroke penalty as handed out by PGA TOUR rules official Slugger White. He admitted and accepted responsibility. Maybe the intent was truly there and deep down inside he knew it. Could it have been two two-stroke penalties? I think the possibility exists but it wasn’t what was doled out to him. He took his poison. Let it go and move on. If it were Tiger or some choice other players, you know you’d let it go. Many of you are calling for him to be replaced by Kisner or Brendon Todd. It’s not going to happen. Besides, what about Na?

Like it or not, golf and more notably the PGA TOUR has a double-standard. Now there’s a new slogan for the PGA TOUR. “The PGA TOUR. The double-standard in golf”. There’s some marketability.

Until The Next Tee!!

#fightandgrind #seeuonthenexttee

 

#patrickreed #ernieels #tigerwoods #sluggerwhite #albanygolfclub #heroworldchallenge #pgatour #untilthenexttee

 

The Pick’s Are In – Tiger Woods’ Picks

The night before Captain Ernie Els selected his Captain’s Picks and for the most part there weren’t any serious surprises. Although, this writer still takes Corey Conners over Joaquin Niemann every time. Especially considering, when we’re talking about a difference of one spot in the OWGR and the year that Conners had. Uh-oh… Here I go again. Stop it Alex. Oh no, now I’m talking in the third person. Hey! Speaking of which.

GettyImages-1180788932-960x540

Photo Credit: Getty Images

Last night, from the cozy confines of The Woods in Jupiter, Florida Tiger Woods took to the camera and made his Captain’s Picks for the U.S. Team at the upcoming President’s Cup set to take place at Royal Melbourne in Victoria, Australia. I actually tuned in to catch the picks being made and I prognosticated my picks just before he made them. Apparently, the stream, however, was on a bit of a tape delay. My predictions were…

To be totally honest, I don’t know what made me think Fowler (perhaps past success in team events) but I know why I selected Na. The guy (love or hate him) had a seriously good campaign in 2019. As much as I was gung-ho on Conners for the International team I was more than that about Na for the American team. As we now know, when the dust settled the picks were Tony Finau (totally off of my radar), Woodland (well-earned with a good year and a Major title), Patrick Reed who apparently mended the right fences after the Ryder Cup fiasco and Tiger Woods himself.

We all know that Patrick Reed is the guy who can get under an opponent’s skin so he has value there along with a solid resume of winning points for his team. Maybe, I was watching the wrong golf but was his 2019 that good? Of course, I understand that the OWGR isn’t based solely on the current year.

But then there’s the somewhat curious pick of Tiger picking himself and then talking about himself in the third person. Twitter was abuzz about it. Honestly, it really wasn’t that comical and actually, you get used to it after a while. I get it though. He won The Masters, just finished winning his 82nd event at the ZOZO and ultimately is ranked 7th in the OWGR. ranking alone, yes he should have been there. But then Paul McGinley had a great point.

While Na is no spring chicken at 36 years of age if you go by McGinley’s Tweet and the reason for the task force wouldn’t you get a kid like Matthew Wolff, or Collin Morikawa a shot as “Wild Card” picks? Now hear me out. The International Team has only won on one occasion with one draw for good measure. Wouldn’t this have been a good litmus test based on the reason why the task force was set up in the first place? The President’s Cup while being a competition is no contest. If It were the Ryder Cup, I actually support Tiger picking himself. But he actually let on that he would likely play in minimal matches.

Maybe just maybe Tiger picking himself was a two-fold situation. Partially driven by the PGA of America to boost ratings and maybe… Just maybe an ego thing? Another feather in the cap of “The Legend of Tiger Woods”. Let’s be honest here. Him just being there as a Captain will mean that he’ll be on camera a lot. The broadcasting agencies could introduce us to “The Captain Cam”.. Great for viewers looking to see him. But Tiger as a Playing Captain will entice viewers more. Just food for thought.

Until The Next Tee!!

#fightandgrind #seeuonthenexttee

Els Adds CanCon But Not CoreConn

CanCon is the abbreviation for Canadian Content as used by Canadian radio and television stations.

The President’s Cup. The team golf competition that pits the best male professional golfers from the United States versus a team of professional golfers from the rest of the world (from anywhere but Europe). My opinion of the President’s Cup has always been the same. While I know that my opinion isn’t likely shared by many (and I’m okay with that) I have long felt that it was a second-rate event… Almost an afterthought.  To me, the event falls in third place behind the Solheim Cup and the Ryder Cup but not necessarily in that order.

The one good thing (for me) that comes out of the President’s Cup is that unlike the Ryder Cup there’s a chance that a Canadian will make the International Team. As a golf fan, who would ever forget the Weir vs Woods showdown at Royal Montreal in 2007? Surely not I. I felt a lot of national pride by watching the diminutive lefty take care of Tiger Woods. Who doesn’t love a good old-fashioned “David vs Goliath” storyline? Just because I said how I felt about the event doesn’t mean that I ignore the event altogether. Going back to 2007 it was that match that salvaged watching the event. Bear in mind that at the time I wasn’t a golfer as I am now. That’s been an evolution in itself.

download (8)

Royal Melbourne. The venue for the 2019 Presidents Cup. (Photo Credit: Presidents Cup)

The 2019 President’s Cup will be taking place in Melbourne, Australia from December 9th to the 15th. The International Team is being captained by legendary silky, smooth swing Ernie Els and is led by the 17th-ranked (OWGR) Adam Scott. Joining him are fellow international stars Hideki Matsuyama, Marc Leishman, Louie Oosthuizen, Abraham Ancer, and Haotang Li. The evening of November 6th was the night that Captain Els would make his 4 Captian’s picks. There was speculation over social media, some of which I took part in. See my prognostication below.

When the picks came out I was correct on all but one. From South America, Chile’s Joaquin Niemann made the team marking my only mistake on the predictions. I’m hoping that Els didn’t make a mistake in this selection. If it were me, regardless of my patriotism I would have taken Conners over Niemann and likely Hadwin. He has the hotter hand in 2019 and especially over the last two months or so. Don’t get me wrong I’m stoked for Hadwin’s selection but it’s the Niemann selection I’m not crazy about. Some people agree.

Ultimately, I hope it wasn’t a matter of pick adhering to political correctness and selecting a guy from South America to make that part of the world happy. Think of it as a “sort of” Participation Ribbon. Maybe there’s a little “homer” and “maple syrup” in my blood. I get it, Niemann currently sits 54th in the OWGR and Corey Conners 55th. But their recent results over the last two months sees the record of Conners blowing those of Niemann out of the water. When it comes to captain’s picks you have to go with the hot hand and that was Conners over Niemann.

niemann

Niemann at the 2018 RBC Canadian Open.

Personally speaking, if I’m Captain Els I want to give my team the best possible chance at winning. I’m not suggesting that Conners is the savior here, I’m just suggesting that he’s the better, smarter pick. Especially seeing that Team USA is so top-heavy with talent and that’s not including their Captain’s picks who have yet to be selected. Out of the Top 17 spots in the OWGR 11 are occupied by Americans. Some of whom are likely Captain’s picks like Gary Woodland. Who at #16 is ranked higher than the top-ranked International player. Not including that we’ll likely see their Captain (Tiger Woods) being one of the said picks.

Folks, it’s going to be a bloodbath.

Until The Next Tee!!

#fightandgrind #seeuonthenexttee

 

XXIO Reveals the All-New XXIO Prime: Indulge in Distance

Thanks go out to Noelle Zavaleta for sharing this release regarding the latest release from premium golf equipment brand XXIO.

For those unaware, XXIO is among the leaders in the golf equipment industry when it comes to the production of lightweight golf equipment. Such equipment is geared towards those golfers that have what’s defined as a “moderate swing speed”. This target golfer is one that averages somewhere just below 95 mph and can have a handicap around a 15 (give or take).

download

With the all-new XXIO Prime product range for 2019, golfers can expect a variety of game-enhancement features. Reduced tip stiffness in the metalwoods that will allow golfers to shut the clubface more easily. A thinner, lighter cup face for more ball speed. The irons will have weight low and back for ease of launch. A lightweight construction thanks in part to the “SP-1000 Shaft, with TORAYCA® T1100G carbon fiber and NANOALLOY resin” which is said to be strong and lightweight again aiding more clubhead speed.

For more details, please see the press release below.

 

HUNTINGTON BEACH, Calif. — Jan. 18, 2019 — XXIO®, a global leader in premium lightweight golf equipment, introduces the all-new XXIO Prime, easy distance and easy accuracy for moderate swing speed golfers. The new XXIO Prime officially launches in North America on March 1, 2019.

 

“XXIO Prime is, quite frankly, the most unique and beneficial product ever available to moderate swing speed players. Period,” said Chuck Thiry, Vice President of XXIO USA. “People might think that is marketing hype, but they simply haven’t hit Prime yet.”

xxio prime_group shot[5219]

XXIO Prime Woods

 

The new XXIO Prime Woods feature a redesigned hosel structure and reduced stiffness at the tip of the driver shaft, making it easier for moderate swing speed players to shut the face at impact for longer, straighter drives.

 

Also, the new XXIO Prime Woods are lighter, making them faster while still remaining extremely easy to swing. A new forged cup face, made from Super-TIX® PLUS Titanium, is thinner, lighter and stronger for maximum COR across the entire face for more ball speed and enhanced distance.

 

“The speed increases, higher launch angles, and draw bias of the new Prime will show immediate results from swing one,” Thiry said. “It’s legit lightweight power for the players that absolutely need it the most.”

 

 

Key Technologies:

  • Super-Tix Plus Forged Titanium Cup Face: Forged from Super-TIX® PLUS Titanium, a lightweight yet high-strength alloy, the new Cup Face greatly increases distance performance thanks to a hotter sweet spot that’s noticeably larger than the previous model’s.
  • Unprecedented Lightweight Construction: The SP-1000 Shaft, with TORAYCA® T1100G carbon fiber and NANOALLOY resin, is strong yet extremely lightweight. That, along with weight savings in the grip and club head, produces woods that are remarkably fast and remarkably easy to swing.
  • Groundbreaking Forgiveness Features: With an expanded toe and narrowed heel, a tungsten-nickel inner weight that is low and deep, a lighter hosel repositioned closer to the center of the face, and finally, reduced stiffness at the tip of the shaft, this is our most forgiving suite of XXIO Prime Woods.

XXIO Prime Hybrids and Irons

Reach more greens in fewer shots with new XXIO Prime Hybrids. With an expanded COR across the face, a lower center of gravity, and a straighter ball flight, Prime Hybrids greatly enhance distance and ball speed from anywhere on the course.

 

Meanwhile, stick it close with new XXIO Prime Irons, providing more distance, more stopping power and a higher launch. Featuring a forged Super-TIX® PLUS Titanium face and CNC milled Speed Grove, new Prime Irons increase ball speed across the face for easier distance and easier accuracy.

xxio prime_irons[5220]

 

Key Technologies:

  • Forged Maraging Steel Cup Face: Forged from Maraging Steel – a lightweight yet high-strength allow – the new Cup Face in the Prime Hybrids greatly increases distance performance thanks to a hotter sweet spot that is noticeably larger than the previous model’s.
  • Super-Tix Plus Titanium Face with Speed Groove: Made from Super-TIX® PLUS Titanium – a lightweight yet high-strength alloy – the new iron faces also feature a CNC milled speed grove that greatly increases COR for a larger, hotter sweet spot that improves ball speed for enhanced distance.
  • Unprecedented Lightweight Construction: The SP-1000 Shaft, with TORAYCA® T1100G carbon fiber and NANOALLOY resin, is strong yet extremely lightweight. That, along with weight savings in the grip and club head, produces hybrids and irons that are remarkably fast and remarkably easy to swing.
  • Groundbreaking Forgiveness Features: With an expanded toe and narrowed heel, plus a crown step that moves weight low and deep, this is our most forgiving suite of Prime Hybrids. Similarly, with two high-density tungsten nickel sole weights and an overall profile that is 3mm shorter than the previous model, this is our most forgiving suite of Prime Irons.

“The XXIO brand continues to grow and continues to impress the moderate swing speed men and women that we believe are the lifeblood of the sport,” Thiry said. “Those players seem to be responding to our focus, and moving forward, we’ll keep the focus on those core players and we’ll remain bullish on our prospects for continued success.”

XXIO Prime officially launches in North America on March 1, 2019, at a MAP of $259.99 for a single graphite iron, $379.99 for the Prime Hybrids, $579.99 for the Prime Fairway Woods and $849.99 for the new Prime Driver.

 

For more detailed information on all of XXIO’s offerings click here.

Until The Next Tee!!

#SeeUOnTheNextTee #FightAndGrind

 

Bloodline Golf Putter Named to Golf Digest’s 2018 Hot List

Generally speaking, I don’t really care what other publications or websites have to say about golf products. This is for one major reason. I like to form my own observations and conclusions. Period.

Bloodline Golf is a brand of putters that until recently is a new name to me. Admittedly, I have no familiarity with the brand and that’s a wonderful thing. I always love to learn about new potential game-changing products. Bloodline Golf features two putters in their line-up. They have a blade model called the R1-J Blade and the RG-1 Mallet. Both putters feature a stand-alone design allowing for better alignment and graphite shafts.

The brand has been in the news on a few fronts as of late. Canada’s Adam Svensson (a Titleist Staff Player) recently won on the Web.com Tour.  World Golf Hall of Fame Inductee and multiple Major winner Ernie Els not only became a Brand Ambassador for Bloodline Golf but also invested in the brand. Last but not least bloodline Golf as described in the press release below (as shared by Tracey Nackel of TEN Marketing and PR) was named to the Golf Digest Hot List. Please read below.

blood

 

Bloodline Golf Putter Named to Golf Digest’s 2018 Hot List 

_______________________________________________________________________________

 

PALM BEACH GARDENS, Fla., February 13, 2018 — Bloodline Golf is pleased to announce that Golf Digest has awarded its RG-1 Mallet putter with a 2018 Hot List award. The Bloodline putter was released less than a year ago and has already been adopted by top players – most recently, the winner of the Abaco Classic on the Web.com Tour.

The Golf Digest Hot List awards for Equipment appears in the magazine’s March issue. The Hot List is an intense evaluation and testing of equipment gathered from three independent panels consisting of scientists, retailers and players during a two-week annual Hot List Summit. A product’s score is based on its weighted average in four criteria, including Performance, Innovation, Look/Sound/Feel, and Demand, with the first three largely determining the total score.

blood3

Photo Credit: Bloodline Golf

“We are extremely proud to have made the Hot List in such a competitive category with our very first product,” said Brad Adams, Bloodline co-founder. “Our goal in designing this putter was to create a breakthrough technology that players would choose to play regardless of whether it stands up on its own or not. We went through numerous iterations and have included a combination of proprietary design features that are critical to the performance, look and feel of our putter.”

According to Golf Digest, “Alignment aids are practically universal in today’s putters, but Bloodline takes it to the extreme with a club that can (literally) stand on its own: You set the club behind the ball and walk behind it to ensure you’re on target. It does all this without sacrificing feel. The machined aluminum face, body and hosel are bonded to a stainless-steel soleplate for a sharp, crisp touch at impact.”

blood1

Photo Credit: Bloodline Golf

“Once we designed the premium putter head, we matched it with a high-performance carbon fiber shaft,” added Larry Bischmann Bloodline co-founder. “With this combination, we were able to take advantage of stand-up features for alignment without sacrificing anything when it comes to feel at impact, distance control, and precise ball striking. We are excited that the Golf Digest Hot List panel of testers gave our young company a chance to be evaluated on an equal playing field with the more established club brands.”

Comments from testers include:

  • “When I first picked it up, I thought the shaft was crazy. But after trying it, I got it. The shaft transfers no vibrations when I hit the ball.” ~ Low Handicapper
  • “Constantly good on short and long putts alike.” ~  Mid Handicapper
  • “Sets really square. It takes the variable of aligning the putter out of it. It almost hits it for you.” ~ High Handicapper

Bloodline has developed a premium putter line of CNC-milled heads which include a high-performance graphite shaft that contributes to the putter’s unique capability to stand up by itself on the green.  The company recently announced that Hall-of-Famer Ernie Els has become the first high-profile investor in Bloodline and he will also be a brand ambassador over the coming years. Els was the first player to use Bloodline in a major championship when he played it in the U.S. Open at Erin Hills.

blood2

Bloodline Golf

Bloodline’s RG-1 and R1-J putters are available both on line at http://www.bloodline.golf and in an exclusive retail network.

About Bloodline Golf

Bloodline Golf designs putters that have set a new standard in performance thanks to an innovative carbon fiber shaft/grip combination that enables the putters to stand alone on the green. This pioneering technology was introduced in the spring of 2017 and was used in tournament play soon after by players who have won multiple majors on the PGA TOUR.

The Bloodline brand is rooted in three generations of golf industry excellence and is committed to making a lasting impact on the game of golf. The company’s name pays tribute to a golf “bloodline” that includes Vale Adams, an extremely well-respected club professional from Illinois, his son Gary Adams, the founder of Taylor Made Golf, and his grandson Brad Adams, one of the founding members of Odyssey Golf. The legacy continues with Larry Bischmann, who built the team and strategy that launched the super-premium driver shaft, Diamana, which became the winningest driver shaft on the PGA TOUR. Adams and Bischmann joined forces to create the ultimate fusion of design, function, performance and heritage: Bloodline Golf.

For more information, visit www.bloodline.golf.

Keep up-to-date with all of the latest Bloodline Golf news on social media:
Twitter @BloodlineGolf
Facebook @BloodlineGolf
Instagram @BloodlineGolf

 

Until The Next Tee!!

Ernie Els Signs With XXIO

This is huge news to break out of the 2018 PGA Merchandise Show. Cleveland Golf/Srixon Golf/XXIO announces that “The Big Easy” (Ernie Els) has joined the XXIO brand. The former multiple Major champion will join XXIO as a Global Ambassador.

Please see the press release as released by Cleveland Golf/Srixon GolfXXIO Marketing and Communications Specialist Noelle Zavaleta.

Ernie Els XXIO Global Ambassador[1435].jpg

HUNTINGTON BEACH, CA – Jan. 24, 2018 – Srixon / Cleveland Golf / XXIO, sports brands of Sumitomo Rubber Industries (SRI), are pleased to announce the addition of Ernie Els as Global Ambassador for XXIO. Nicknamed “The Big Easy,” Els’ smooth, easy swing perfectly represents the easier distance, accuracy and golf that XXIO delivers to its customers.

“I’m proud to be on board as XXIO’s new Global Ambassador,” said Els. “Srixon and Cleveland are successful brands in golf, with a proven track record, and I’m familiar with the company’s products so that’s an easy fit for me. In fact, I won both my US Opens using Cleveland wedges and I’ve always loved those clubs.

“XXIO is perhaps a less familiar name in certain parts of the world…but trust me, this company is really going places! They’ve been the No.1 equipment company in Japan over the past 17 years, now the market leader in Korea and New Zealand, and the growth has been dramatic. I’ve been talking to the guys there a lot over the past few months. They have a range of high-end, high quality products and some innovative technologies that help the average golfer get more out of their game. I’m all for that. And they have big ambitions, too.

“Actually one of the things I’m looking forward to is being able to assist in their product development and obviously, with me playing an international schedule, help create an uplift in brand awareness as the company expands around the world. These are the kind of multi-dimensional, professional partnerships that really interest me. Honestly, it’s exciting to be part of the team.”

Els, 48, from Johannesburg, South Africa, has been a major player in the world of golf for nearly 30 years. Amassing 70 career professional victories since turning professional, Els captured the first of his four career Major victories by winning the U.S. Open at Oakmont Country Club in 1994 while also securing PGA Tour Rookie of the Year. Els would go on to win his second-career U.S. Open in 1997 at Congressional Country Club as he entered the prime of his career.

He continued winning tournaments across the globe, including two additional Major victories at The Open Championship in 2002 at Muirfield Golf Club and 2012 at Royal Lytham & St. Annes Golf Club. Throughout his illustrious career, Els has recorded 19 PGA Tour victories, represented his country on 22 different occasions (including 8 Presidents Cup teams) and was inducted into the World Golf Hall of Fame in 2011.

“As one of golf’s most respected and influential athletes, we’re thrilled to welcome Ernie as our Global Ambassador for XXIO,” said Scott Carlyle, Senior Vice President of Global Marketing. “It is a rare and special opportunity to work alongside someone of Ernie’s caliber, whose efforts on and off the course have been simply astounding. We are looking forward to many years of great work together.”

 Els is also globally recognized for his humanitarian efforts. In 1999 he created the Ernie Els Foundation, assisting talented young South African golfers—predominantly from families of limited resources—with education and life-skill assistance. The Foundation joined forces with Fancourt Hotel and Golf Estate to establish the Ernie Els & Fancourt Foundation in 2006.

Furthermore, Els and his wife Liezl established the Els for Autism Foundation in 2009. In 2015, they opened the Els Center for Excellence, a 26-acre campus providing education, research, global outreach and adult services to those with autism spectrum disorder. Els received the 2017 Heisman Humanitarian award for his tremendous work in the field of autism awareness and research.

During his full 2018 tournament schedule on the PGA Tour and European Tour, Els will play with Srixon/Cleveland Golf/XXIO equipment as well as carry a XXIO bag.

For additional information on Srixon / Cleveland Golf / XXIO products and staff players, please visit the following sites: www.srixon.com, www.clevelandgolf.com, and www.xxiousa.com.

 

 

 

 

 

 

PRESS RELEASE: LYNX GOLF: BACK IN THE USA

Who remembers Lynx Golf? I know that I most certainly do and for a time they were one of the top-tier brands in golf. Ernie Els, Fred Couples and Dame Laura Davies are three legendary names to have played or continue to play the Lynx brand. Laura Davies is one of their Brand Ambassador’s along with Nick Dougherty. I’ve always looked at the Lynx logo as the best logo in golf and maybe I’m partial because I love big cats.

easy.JPG

Ernie’s bag stuck out to me at the World Golf Hall of Fame last January.

Their clubs have been legendary with the BB (Boom Boom), Prowler and Parallax being three of the names that come to mind. I’ve actually been watching the brand closely for a couple of years now monitoring their brand by occasionally popping onto their website. What people don’t know is that the brand in Europe has been around however for people on the North America side of the Atlantic Ocean it became a brand that had a stigma attached to it for a being a “box store brand” (Dick’s Sporting Goods owned the rights).

lynxlogo

The company has since changed hands and there looks to be a bit of a resurgence by Lynx Golf as it pertains to the North American market. Their recent line includes a new Prowler Forged CB iron and the very intriguing Prowler VT iron which is hollow-bodied. Complimenting the irons are new Prowler wedges, a Prowler putter and new #BB driver which features Adjustable Loft (8.5*-12*), movable 3 gram weights (Heel and Toe), and a stock UST Mamiya Recoil shaft.

Please see the press release below as shared by John Kelly from Snap!Media

lynx1

PRESS RELEASE: LYNX GOLF: BACK IN THE USA
For immediate release:
 January 9th, 2018

(Weybridge, Surrey, UK, January 9th, 2018)Lynx® Golf, the family-owned British golf equipment company exhibiting at the PGA Merchandise Show this month, will become a global golf brand in 2018 following its acquisition of the Global Lynx® Trademark Portfolio from Dick’s Sporting Goods in the USA.

The trademarks have been purchased for an undisclosed sum as the UK-based company enjoys unprecedented growth during a time when many major golf manufacturers are scaling back operations or pulling out of the market.

Lynx® Golf will be exhibiting its full 2018 range at the world’s largest golf trade exhibition, the PGA Merchandise Show in Orlando, Florida, January 24-26th, 2018, where it will be identifying partners to facilitate its global expansion.

Lynx Black Cat Driver_preview.png

“We are now poised to offer our exceptional brand and products to customers not just in the UK and Europe, but to the world’s largest and most active golfing territories,” said Lynx® Golf CFO and co-owner Stephanie Zinser.

CEO and co-owner Steve Elford confirmed that Lynx® Golf would now seek a return to the US market as well open up new sales channels in established and developing golf markets including Australia, New Zealand, South Africa, China, India and more.

He said: “It has always been our intention since we took over the brand in 2011 to take Lynx® back to its rightful place – at the top of the industry. Lynx® was one of the top 5 major golf brands worldwide in its heyday and we want to give the phoenix another chance to rise up.”

prowler-vt-iron-feat-600x600

Lynx® Golf was originally founded in the 1970’s by John Riley Sr and Carl Ross and quickly became an iconic name, still fondly loved by those who used Lynx® equipment in the early years and into its heyday in the early 1990s, when it chalked up Major wins at the 1992 Masters and 1994 US Open.

More recently, in the UK in 2011 Lynx® was licenced to Charles Claire LLP, a family business based in Weybridge, Surrey, owned by husband and wife Elford and Zinser. Then, in 2013 Charles Claire fully acquired the Lynx® marque for the UK and Europe from previous owner, Chester Hunt.

Steve Elford Stephanie Zinser Lynx Golf_preview

Under the new UK ownership, Lynx® Golf has gone from strength to strength, with double-digit annual sales increases every year since 2013. The company has over 550 live retail accounts and operates in 15 European countries.

From its headquarters near London, complete with state-of-the-art custom fitting centre, Lynx® Golf has designed and launched brand new models of its famous #BB®, Parallax®, Black Cat and Predator clubs for men, and Crystal® and Tigress® clubs for women.

Added Stephanie Zinser: “Several of our staff have been with us since we re-started Lynx® and the excitement within our whole team to be able to reach the world with our products, not just Europe, is palpable.

BB-driver-feat-copy-600x600

“It’s also not lost on us that with Brexit and Britain’s place in Europe so uncertain at the moment, it makes good business sense to be able to open up new markets for ourselves. We have invested too much personally and emotionally to not give ourselves the best chance of success, and our hard-working, loyal and superb staff deserve that too.

“However, that was not what drove us to want to acquire the worldwide marks – it’s something that we have been quietly and tenaciously pursuing for nearly four years now, well before Brexit started! We’ve always been very circumspect about our long-term plans for Lynx® Golf and happy to sail under the radar until we had everything lined up – but we are now delighted to announce the growth of the brand and our genuine intentions to make it a global player in the golf market.”

Only last year, Steve and Stephanie received a personal letter from former Lynx® Golf president, Carl Ross, who is now semi-retired and working as a successful realtor in Nevada, USA.

prowler-putter-blade-feat-600x600

Said Steve: “He wrote to us about to say how he was watching what we were doing with the brand, and how well he felt we were representing the iconic name that he founded. It was one of those moments that make the hairs on the back of your neck stand up.”

Lynx® Golf concentrates on developing high quality, technologically-advanced but affordable golf clubs, backed up by great customer service. In the UK, it has gained a strong foothold in ‘green grass’ golf accounts – retail operations typically run at golf courses by PGA Professionals – with clubs designed and assembled in the UK at the company’s Weybridge, Surrey, headquarters.

For more information visit www.Lynxgolf.co.uk/, or follow @LynxGolfUK on Twitter.

I cannot wait until the Demo Day at the PGA Show so I can swing these clubs. stay tuned for my unbiased and truthful first hand impressions of the “new” Lynx Golf.

Until The Next Tee!