Utilizing Industry-Leading 5-Layer Construction of TP5, Speed Meets Enhanced Visibility in the Most Complete Tour Ball

 

CARLSBAD, CALIF. (March 13, 2019) – TaylorMade Golf Company, an industry leader in product innovation and technology, today formally announced TP5 Pix golf balls, optically designed using advanced visual technology to offer more visibility in The Most Complete Tour Ball in TaylorMade’s product lineup.

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The Genesis of TP5 Pix

The fastest growing segment for TaylorMade in the golf ball category is a non-white (traditional) product. Golfers’ growing trend toward playing a golf ball that allows for a different look has also opened the door to improving visual performance and visual technology through the use of machinery that has never before been used in the space.

Pix, derived from ‘pixelated’, was designed following extensive research with partners at Indiana University, the same team the company has used for a multitude of projects including TaylorMade’s most recent putter line, Spider X, which features the all-new True Path™ alignment system that was optically engineered to help golfers visualize the intended target line for improved putting accuracy.

First and foremost, Pix™ is easier to see than a normal white golf ball. The human eye processes lighter colours more efficiently when it’s darker and darker colours when it’s lighter. It’s this phenomenon that led designers to the two-colour design of TP5 Pix. Whereas most competitive products have only one colour within a single image or shape, TP5 Pix’s unique design features 2 colours within one shape, further enhancing visibility and delivering a product that’s easy to see, regardless of the time of play during the day. Producing this shape requires a unique, one-of-a-kind printing machine which has taken more than 18 months to design and develop.

In almost every sport utilizing a ball in play, the ball itself delivers immediate feedback – such as a baseball’s spin out of the pitcher’s hand. The larger contrast graphics of TP5 Pix allow golfers to see how much overall and side spin is generated around the green. Pix’s unique pattern with 12 evenly-spaced images allows the product to show spin when putting and chipping. The feedback the ball provides allows the golfer to immediately see the amount of spin being generated and the direction of that spin on shots on and around the green.

“White, round and sits on the ground is no longer the norm for golf balls. Visual technology has given us the opportunity to not only change the appearance of the golf ball but also allows for players to see immediate feedback where spin matters most – on and around the greens.”

Mike Fox, Category Director, Golf Balls & Accessories

The durability of graphics is a foremost concern on any golf ball with graphic or lettering, and to contest wear and smearing of the graphics on TP5 (and TP5x), engineers have utilized undercoating printing to ensure maximum graphic durability. This is the same process the TaylorMade logo and TP5 side stamp goes through to ensure the performance features of the shapes will last as long as possible.

The Performance of TP5 Pix

Highlighted by its new High-Flex Material (HFM) and Speed-Layer System, TaylorMade has taken the ’19 TP5(x) line to a new level of performance – built on the same platform, TP5 Pix is no exception.

 

The new Speed-Layer System is comprised of four increasingly stiff layers, featuring a new material called HFM. HFM is the fastest material TaylorMade has ever used and is essentially a tightly wound spring and when compressed generates more rebound energy for more ball speed. The tightly wound spring characteristic of HFM also increases the force on the driver face, further increasing the speed of the golf ball when it leaves the driver face.

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Tri-Fast Core 

The Tri-Fast Core consists of an extra-large, low-compression inner core (16 compression in TP5 Pix, the exact same as TP5) and a progressively stiffer outer core and mantle. The combination of these three layers work in conjunction to create lower drag and increased carry—the primary reason TP5 and TP5x have become the hottest Tour balls in golf. The Tri-Fast Core delivers breakthrough iron performance by achieving maximum carry, giving golfers of nearly every swing speed (over 60 MPH) choosing less club into the green.

 

Dual-Spin Cover 

The Dual-Spin Cover boasts an ultra-soft cast urethane cover and a 30% more rigid inner cover. This system creates a condition that is ideal for greenside control, as the rigid inner cover forces the soft urethane cover into wedge grooves for maximum spin generation.

 

Additional enhancements in the 2019 TP5 and TP5x models include a new Soft-Tough cast urethane cover. In order to achieve improved scuff resistance, shear resistance, and overall durability, the new cover features a cast urethane compound and new paint formulation to help each ball feel better and last longer.

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Pricing & Availability 

TP5 Pix will be available this spring across Canada at an MSRP of $59.99 CAD per dozen (Pix will be available in TP5 model). To learn more about TP5 Pix or any of TaylorMade’s golf ball offerings, visit TaylorMadeGolf.ca.

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Alright, so the ongoing saga of the golf world versus the new modernized Rule of Golf rages on. This time… Or shall I say that once again the USGA is directly in the crosshairs.

If it isn’t bad enough that the rules struggles have been the thing of near animosity (no fault of the USGA) or the fact that they’ve made an embarrassment of themselves in USGA-sanctioned tournaments. Pick any one of the borderline idiotic rulings. Dustin Johnson’s “BunkerGate I” in 2016 at Oakmont. Then there was Anna Nordqvist’s infamous “BunkerGate 2” (also in 2016) when the U.S. Open was played at CordeValle Golf Club. I was actually gutted for both athletes at the time. Of course, there’s the debate every year and ultimately complaints from the player’s in the field about course set-up. Honestly, I think Mike Davis was setting up the courses fine. It should be difficult for these guys and girls to win the title. But it also shouldn’t be set up like a resort course nor it shouldn’t be a battle of attrition. Perhaps, I’m just getting mellow in my old age.

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This was a bad one. Anna Nordqvist at CordeValle during the 2016 U.S. Open. (Photo Credit: Sky Sports)

Say, the USGA loves to make questionable penalty calls but how about the one that they didn’t make? Phil Mickelson in the 2018 U.S. Open. Another irritating gaffe. It ‘s speculation on my part but if his name was Patrick Reed, Bubba Watson, Rory (no not that one… the other one) or I dunno… Kevin Na? Penalty? Almost a likelihood.

So in the last 24+ hours we had a brazen response from the USGA Public Relations department in response to criticism of the new rules by PGA TOUR star Justin Thomas. In a move that I’ve never seen before (I wouldn’t be so bold as to label it unprecedented) the USGA lashed back over social media (Twitter).

“Justin, we need to talk. You’ve canceled every meeting we’ve planned with you, but we are reaching out again. We were at the first 5 events, and tournaments last year, and your tour has had a seat at the table for 7 years. We’d love nothing more than to give you a seat. Call us.” -USGA PR

I actually went as far to commend them for it. They fought back and stuck up for themselves. Awesome! After all of the bitching and complaining from player’s about the rules from the safety of a keyboard they called out someone. Kudos. That was right up until today… March 5th, 2019.

 

It turns out that the USGA backed up quicker than the “Speed of Light” and backtracked their statement. It turns out that he (Thomas) did not avoid communication or meetings with the USGA. As you’ll read below.

Seriously, to the brain trust of the USGA you folks really need to get your collective heads extricated from your arse. If any or all of the above instances from your National Championships weren’t bad enough this looks really bad. I’m dying to know who the individual was. Your credibility almost seems to be diminishing in a way.

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The golf world will adjust to the new rules. In my article yesterday I suggested “growing pains”. I stand by that assertion but being a man of conviction I also stand by my word that you (the USGA) need to get your @!#$ together.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

Sitting here.. I’m reflecting on several things from the last week in golf. Some of my thoughts are about the upcoming 2019 PGA Merchandise Show, some of it is about the recent equipment releases while some of it is about what we witnessed this past week in professional golf. Much like when you go out to the grocery store with no list you’re merely picking up odds ‘n’ ends. So that’s what this article is going to be titled. It might even turn into a regular piece. Who knows?!

The Sentry Tournament of Champions was a fun event to watch. Yes, it left me dreaming of going to the Hawaiian Islands as it’s always been on my “Bucket List”. Since I was 10 years old. I’ve always dreamed of seeing sea turtles, volcanoes, visiting Pearl Harbor and since I started my foray into golf.. playing Hawaiian courses and experiencing the “Tradewinds”. In a script perfect for a product launch Xander Schauffele won with the new Epic Flash and Apex Pro 19 irons in the bag. His closing round (62) was remarkable but I want to look at a couple of other things. Bryson DeChambeau proclaimed the new knee height drop to be “a bit absurd”. No arguments here. I’ve mocked it enough recently. But it’s as stupid an amendment to the rules of golf as an amendment can be. While it isn’t hard to bend over at the waist to execute the drop (Bryson was a bit over the top) what are the benefits? In one video I made demonstrating my need for “muscle memory” the ball rolled forward from knee height and rolled back into a divot. Does it really make a difference? If anything, nothing has changed. Am I missing something? Heck, why don’t we just place the ball. Screw integrity.

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Photo Credit: Golf Channel

Sticking with the Sentry Tournament of Champions we saw a first. Under the new rules of golf we had our first penalty assessed. Dustin Johnson has the “dubious” distinction. DJ was assessed a two-stroke penalty when a pulled tee shot went into the long grass… where the wild things are. A marshal on the course had marked the area that they had believed DJ’s golf ball had come to rest. Locating a golf ball with a (TaylorMade Golf logo on it) Johnson promptly chopped it out. After hitting his shot he continued his walk and found HIS ball. There’s a lesson here folks. Stay loose for that knee height drop. Bend over and move the grass and identify your golf ball. Besides, there’s no penalty for the moved ball. Or at least that’s the way that I translate it.

This past week we saw plenty of product launches. In particular, those from the “marketing mammoths” of the industry. During these launches there was no shortage of marketing buzzwords. TBRAR, Speed Bridge, Triple Track, “our longest golf ball”, AI, Flash Face Technology and so on. They do marketing and they do it well.

TaylorMade Golf announced their 2019 range of products. From the newly designed TP5 and TP5x golf balls to their new M5 and M6 range of products. The irons have incorporated “Speed Bridge Technology”. There is something there that sort of reminds me of the Nike SlingShot irons. I know… it was horizontal as opposed to vertical. Upon posting pics on Twitter (@UntilTheNextTee) my “Tweeps” were definitely not sold on the looks. Nor was I. After all… how can you kiss a girl (or guy) if you can’t look at them? Maybe their performance outweighs the aesthetics.

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I beat the tar out of the pricing in articles so we will not beat that “dead horse” again. Or at least for now.

Callaway Golf also announced their product range. Featuring the Epic Flash metal woods, Big Bertha 19, Apex 19 and Apex Pro 19 irons and lastly the ERC Soft golf ball featuring “Triple Track Technology”. I’ve seen this sort of thing before and I commented on it back around 2015. Kick X Golf has/had their Tour-Z golf ball (who consequently got sued by Acushnet and I’ve held a secret for a long time about that) and while technically different the alignment aid on those golf balls were the same as the newly introduced Triple Track Technology. I said then that it was the best alignment aid on the market for putting and now that distinction clearly goes to Callaway Golf. The three lines do significantly improve alignment on putts as Callaway Golf demonstrated during the launch. With that said, I am very intrigued by many things about the ERC Soft golf ball. In particular, their hybrid cover which takes the feel of urethane and combines it with the durability of surlyn. Consider the cover a “love child” of the two materials. For $39.99 USD this sounds like a decent offering. Color me intrigued.

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The 2019 PGA Merchandise Show is coming up quick and my booked appointment schedules are full. Demo Day is crammed full of interviews with the likes of Wilson Golf at 9 am and a company called Eagle Rebirth at 3. In between are appointments with Callaway Golf, Bridgestone Golf, Cleveland Golf/Srixon/XXIO, Cobra Puma Golf, Jack Grace USA and many others. The mix is absolutely eclectic. I’m also going to be visiting with others that are unplanned. Epon, Miura, Knuth Golf, Fourteen and Lynx Golf are high on that list. I have no doubt that there will be some surprises and hidden gems. There always is.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee