CLEVELAND GOLF INTRODUCES THE NEW HUNTINGTON BEACH SOFT PUTTERS

A putter designed for any golfer. Whether you have a preference for a blade or a mallet the new Huntington Beach SOFT line-up From Cleveland Golf has a putter for you. Speed Optimized Face Technology (SOFT) means that no matter where on the putter face you strike your putt… you will see more consistency when it comes to pace and distance control of your putts. Factor in personalization and an attractive price point ($129.99 MAP) this offering from Cleveland Golf could really help your putting woes.

Thanks to Noelle Zavaleta for sharing this press release. Ms. Zavaleta is the Marketing and Communications Manager for Cleveland Golf. Please see the press release for more details.

 

HUNTINGTON BEACH, CA – Nov. 2, 2018 – Cleveland Golf® is proud to announce the new Huntington Beach SOFT putters, where science and artistry come together for your best putting performance. Get the distance control, soft feel and confidence to sink more putts with the new Huntington Beach SOFT, which officially launches on Friday, Nov. 16, 2018.

 

“Cleveland Golf putters have always been a great value, but the Huntington Beach SOFT Putter, featuring a speed optimized face and premium finish, takes it to a new level,” said Jeff Brunski, Vice President of Research and Development.

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The hallmark of the new Huntington Beach SOFT putters is Cleveland Golf’s proprietary Speed Optimized Face Technology (SOFT). SOFT helps normalize ball speed across the face of the putter, meaning, no matter where you strike your putt, you get consistent speed and consistent distance.

 

A unique aspect of these Huntington Beach SOFT putters is a custom face-milling pattern for every head shape. Rather than relying on the same face pattern on every putter shape, Huntington Beach SOFT utilizes a gradual face-milling pattern on higher MOI models, while using a more rapid milling variation on lower MOI models.

 

“The Huntington Beach SOFT putter’s speed optimized face is one of the most advanced technologies available to improve putting performance,” Brunski said. “You’ll make more putts – plain and simple. The fact we’re delivering it at such an aggressive price point makes this one of the best values in the market.”

 

Cleveland Golf’s Huntington Beach SOFT putters feature a coarse, diamond-shaped milling pattern to soften the feel at impact while increasing friction for a more consistent roll. Each one is crafted from soft 304 Stainless Steel, delivering a better feel and more confidence on the green.

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Diamond CNC Milling. (Photo Credit: Cleveland Golf)

 

Key Innovations Inside Huntington Beach SOFT:

 

  • Speed Optimized Face Technology: Provides consistent distance and speed control on every putt, even mishits.
  • Diamond CNC Milling Pattern: Deep grooves provide soft feel with a true roll that starts on-line.
  • Optimized Center of Gravity Location: Strategic weight redistribution provides solid feel and stability for straighter putts.
  • Tour-Proven Shapes: Six tour-proven models will suit any golfer’s stroke and style.

 

 Featuring classic designs and highly advanced shapes, the new Huntington Beach SOFT putters deliver score-dropping technology in a finely crafted package to help golfers of all skill levels improve their performance on the greens.

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Personalization with custom paint fills. (Photo Credit: Cleveland Golf)

Huntington Beach SOFT putters are available for $129.99 MAP with 16 unique color selections and four different color fill areas, providing plenty of personalization options to meet your needs. Color personalization is available on each model for an additional $10.

 

The PGA Merchandise Show

For everyone that doesn’t know the annual PGA Merchandise Show that takes place in Orlando, FL every January is a “Mecca” for everything in the golf industry.

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Buyers, Exhibitors, Media, Industry and PGA Professionals from all over the globe invade the Orange County Convention Center (and Orange County National Golf Resort and Lodge). The show is dubbed as the “Major of Golf Business” and it truly is. If you’re involved in the golf industry you almost need to attend.  know that the case for me. It gives me a chance to network and arrange for articles and reviews for you my viewers.

Reed Worldwide Exhibitions is the organizing body that puts on the annual show. The logistics of the PGA Show is hard to fathom. I’ve attended the show over the last several years as I treat it as a sort of “pilgrimage”. Without it… I have no doubt that my blog and website doesn’t exist. Have I seen changes during the last several years at the show? Yes.. I have. Other attendees have seen it saying that it’s “shell of its former self”. Many feel that there is a lot less equipment and way too much apparel. I’ve personally seen changes at the show and definitely trends in the industry. The latter being a big reason why I attend. Yes, there is the coming and going of big names.

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The Wilson Golf booth at Demo Day. Orange County National Golf Resort and Lodge is the venue.

A couple of years ago everyone that attended the show saw that Nike Golf was a no show. When that happened I reported that something had (in all likelihood) gone “wrong”. It just felt like they were going out of  the golf equipment business (which we now know was the case). A little quieter we saw the likes of Bridgestone Golf and Mizuno Golf disappear from the show’s landscape. Why?

Well, when these things happen there’s always a lot of speculation. From soaring costs for space on the floor or a shift in the direction of a company… it happens. Honestly, the cost of having a booth on the floor (or a slot at Demo Day) is the largest complaint that I’ve heard from exhibitors. While I’ve never been told exact figures the show isn’t cheap for them to attend. I heard a rumor about how much it cost TaylorMade Golf to have their lavish set-up a few years ago but I never confirmed it.

It’s no secret that the aforementioned TaylorMade Golf is not attending the show this year. A story that I covered yesterday. While it’s unfortunate that they will not be in attendance this year and some view this as a “black eye” I am WAY more excited about who is attending. Bridgestone Golf is returning (last seen in 2015… their booth was really good then). Also returning to the show in 2019 is Mizuno Golf. Mizuno Golf will be on the floor for the first time since 2005. They were in attendance at one of the first show’s that I attended but they just had a tiny set-up in a meeting room in the OCCC’s concourse.

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For those that think the quality of the PGA Merchandise Show has slipped there are others that don’t view it the same way. 2018 saw record numbers of attendees and was named “the “Greatest Show of 2017″ at the 2018 Trade Show Executive (TSE) Gold 100 Awards Gala, Oct. 11, 2018”. Below is the full press release from Sherry Major who takes care of PR for PGA Shows Media.

PGA Merchandise Show Wins Trade Show Executive (TSE)
Gold 100 “Greatest Show of 2017” Award
 
NORWALK, Conn. (October 18, 2018) — The PGA Merchandise Show was named the “Greatest Show of 2017” at the 2018 Trade Show Executive (TSE) Gold 100 Awards Gala, Oct. 11, 2018, at Monarch Beach Resort in Dana Point, Calif.

The TSE Gold 100 Awards & Summit annually salutes the largest and most accomplished trade shows of the previous year, and the 2018 event drew a large crowd of show organizers for the celebration and a full schedule of educational sessions and networking opportunities, Oct. 10-12.

“The PGA Merchandise Show has evolved to serve the industry through the ups and downs of the golf market,” said PGA Golf Exhibitions Event Vice President Marc Simon. “Through this period, the PGA Show team has stayed even closer to its customers, and worked side-by-side with the PGA of America to anticipate market changes, adapt to industry developments and create new resources to help PGA Professionals, exhibitors and the golf industry prosper.”

“We are very honored, humbled and excited to be named the ‘Greatest Show of 2017’ by Trade Show Executive and will continue to work diligently to improve the PGA Merchandise Show each year.”

The PGA Merchandise Show, first established in 1954, is organized in partnership with the PGA of America.

“We are pleased with this important industry recognition for the PGA Merchandise Show and are proud of the strong partnership between the PGA of America and Reed Exhibitions,” said PGA of America Chief Commercial Officer Jeff Price. “Each year the PGA Merchandise Show is the largest gathering of PGA Professionals and an important opportunity for the global golf industry to connect face-to-face. Together, we strive to deliver tremendous value to PGA Professionals, manufacturers and industry leaders to drive the business of the game and to help the sport evolve.”

Full details of all award winners are available at TSEGold100.com.

Plans are well underway for the 2019 PGA Merchandise Show, held Jan. 22-25, in Orlando. The 66th edition of the event will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Demo Day, the world’s largest professional golf testing event, will be held on Tuesday, Jan. 22, at the Orange County National Golf Center. During PGA Show days, Jan. 23-25, at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. The PGA Merchandise Show, “the MAJOR of Golf Business,” is a trade-only event, not open to the public. Additional details are available at www.PGAShow.com.

I felt that 2017 was a good show and 2018 for me personally was even better. All that I know is that I cannot wait for January 2019.

Until The Next Tee!!

#fightandgrind #seeuonthenexttee

BRADLEY WINS BMW CHAMPIONSHIP WITH INCREDIBLE PLAYOFF PERFORMANCE

If you’ve been living under a rock you haven’t noticed a few things.

  1. Tiger Woods has been playing some pretty good golf this season. Even though many wrote the guy off.
  2. DeChambeau  is fresh and great for the game of golf.
  3. For those that have forgotten… Keegan Bradley is still a world class golfer.

Who remembers when Keegan Bradley won the PGA Championship? That’s right the year was 2011. That victory was actually his debut in Major Championship golf. You might also recollect that Keegan Bradley also qualified for the 2012 Ryder Cup (U.S. Team). If in the event that you recollect that you might also remember that Keegan Bradley has tasted victory on three separate occasions. No wait! Make that four occasions after his recent victory at the 2018 BMW Championship. It’s almost by design that out of 4 victories this was his third in a playoff outlasting new World #1 Justin Rose.

It was a a little while ago when I pointed out on Twitter that after a long absence that Keegan Bradley was trending the right way. As a matter of fact, I said to the Marketing and Communications Specialist for Srixon Golf (Noelle Zavaleta) that at the RBC Canadian Open you could really start to see things change for Bradley. He finished in 4th place that week. Several weeks before he finished T-13 at the Military Tribute at The Greenbrier and a T-7 at THE PLAYER’S Championship. It’s always nice to see a player fight back and reclaim prior glory.

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In the press release below as shared by Ms. Zavaleta we take a closer look at what Keegan Bradley used for the victory. Please have a look.

HUNTINGTON BEACH, Calif. – September 10, 2018 – Trusting the tour-validated performance of his Srixon and Cleveland Golf equipment, Keegan Bradley survived a rain-soaked Monday finish, and a sudden-death playoff to win the BMW Championship at Aronomick Golf Club in Newtown Square, PA. With this win, Keegan moves into 6th position in the FedExCup points standings and will head to Atlanta for the Tour Championship.

 

Entering the final-round three shots off the lead, Bradley went to work early and often making five birdies on his way to an opening-nine thirty-one.  With plenty of work still to be done, Keegan would make three huge birdies on his final five holes to finish twenty-under-par for the week and force a sudden-death playoff. In sudden-death, Keegan would two-putt for par to capture victory, in the third leg of the PGA Tour playoffs.

 

“It’s so hard to win out here,” Bradley said. “To come all the way back here and win again, I mean, it just means so much, I’m speechless right now.”

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At the BMW Championship, Bradley dominated the stat sheet. He finished the week first in Birdies (28), first in Putts per GIR (1.537), first in Strokes Gained: Putting (7.158), and T-1 in Strokes Gained: Total (11.535).

 

In Keegan Bradley’s Bag:

  • Srixon Z-STAR XV golf ball

  • Srixon Z U45 3i – Nippon Modus Tour 120 X

  • Srixon Z 745 irons (4-9), Z 945 (PW) – Nippon Modus Tour 120 X

  • Cleveland RTX 4 (58° LOW), RTX-3 proto (52° MID) – Nippon Modus Tour 120 X

  • Srixon staff bag, hat, glove