Even though it’s the middle of another week on the PGA Tour.. The “People’s Tournament” (WMO Phoenix Open) I just wanted to take a quick look back at what happened this past week. First there was dominance in the desert of Dubai. Then several hours later there was “terrificness” at Torrey (I know terrificness isn’t a word in the English language).

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Photo Credit: Getty Images

Bryson DeChambeau continued his meteoric rise to the top of the golfing world this past weekend in Dubai at the Dubai Desert Classic. Dechambeau blew the field away besting the runner-up by a mere 7 strokes. Powered by Cobra Golf KING F9 driver (third win for the driver in 2019-2019), Cobra Golf ONE Length Forged irons and of course his Bridgestone Golf Tour B X golf ball. The genius, scientist or whatever you choose to call him has seemingly silenced his critics. Having watched him on social media being harrassed by “keyboard warriors” as recently as last year all has gone quiet. I said it before and I’ll say it again. He’s great for golf… he’s different and fresh. If you look at his last several finishes the numbers are astonishing. I grabbed this list from the Bridgestone Golf Twitter feed.

  • WIN 🏆

  • T10

  • 7th

  • T12

  • WIN 🏆

  • 19th

  • T19

  • WIN 🏆

  • WIN 🏆

Is there really a hotter player in golf at the moment? Well…

PGA: Farmers Insurance Open - Final Round
Jan 27, 2019; San Diego, CA, USA; Justin Rose poses with the winner’s trophy following the Farmers Insurance Open golf tournament at Torrey Pines Municipal Golf Course – South Course. Mandatory Credit: Orlando Ramirez-USA TODAY Sports

So as the dust or shall I say sand settled in Dubai, on this side of the Atlantic the Farmers Insurance Open was being played alongside the para-gliders and pristine waters of the Pacific Ocean. Torrey Pines. I’ve always enjoyed watching this tournament mostly because it is played on a public golf course and I can relate to it via many rounds played there by way of Tiger Woods PGA Tour video games. That said, generally speaking there’s always a solid field at this event. While many golf fans were tuning in for Tiger I was more intrigued by watching the current World #1 Justin Rose play with his new clubs. Honma Golf. Just remember, Rose didn’t just get up and leave TaylorMade Golf… his contract expired and he chose to move on. If you haven’t made swings with Honma Golf products… find some and swing them. You’ll understand. At any rate, Justin Rose is the last golfer in the world that would need to quantify or validate his switch. This past week however… he did. At the Farmers Insurance Open he claimed victory less than a month after the “official” change-up. It was only his second official start playing “The Mole” (Honma’s logo). When I think about all of this I think of one of his quotes…

“I switched to Honma to get better” – Justin Rose

That’s a scary thought!

In case you were wondering what his WITB looked like here it is.

Driver: Honma TW747 460 9.5 w/ Honma Vizard FD-7X shaft

3-wood: TaylorMade M6, 15˚(Mitsubishi Tensei CK 80TX)

#2 Iron: Honma TW-U2

#4-9 Irons: Honma T//World 747

Proto Wedges: Honma Rose Proto 48, 52, 56

Putter: Axis1

Ball: TaylorMade Golf TP5

****Photo Credits belong to Honma Golf EU and Axis1****

It’s just the beginning of this 2019 PGA TOUR season but this is going to be fun. Could Rose and DeChambeau be on a collision course? Time will tell.

 

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

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Tour Star Bryson DeChambeau Wins His First-Ever European Tour Title Using Bridgestone’s TOUR B X Golf Balls

 

(COVINGTON, GA) – Bridgestone Golf Tour star Bryson DeChambeau continued his and the brand’s winning ways with a convincing 7-shot victory at the PGA European Tour’s Omega Dubai Desert Classic this weekend. The win is DeChambeau’s first ever title abroad and the 7th professional victory of his career. DeChambeau’s victory in Dubai complements a run of 7 wins on the PGA TOUR and 1 on the LPGA Tour over the last 5 months for Bridgestone.

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Photo Credit: BBC via Getty Images

 

Using Bridgestone Golf’s TOUR B X balls, ‘the golf scientist’ blew away the field in Dubai with prodigious driving and pinpoint approach shots throughout the week, on his way to finishing a record 24-under par for the tournament.  Starting the final round with a 1-shot lead, DeChambeau once again proved he’s one of the best closers in the game – firing an 8-under par 64 that included 7 birdies and an eagle to finish with the largest margin of victory in the event’s history.

“We are excited for Bryson to get his first-ever professional international win this weekend and his 4th worldwide victory in the last 7 months,” said Dan Murphy, President & CEO of Bridgestone Golf. “What the Bridgestone brand is experiencing at the Tour level right now is almost surreal.  When you add this Tour success to the incredible reception our brand received this past week at the PGA Merchandise Show, 2019 is shaping up to be a special year for Bridgestone Golf.”

DeChambeau switched to the TOUR B X in late 2017 after extensive experimentation revealed a significant impact on his driving, iron play, short game and putting.  He also wears Bridgestone’s new TOUR B FIT Glove featuring high-end Cabretta leather with FIT technology to ensure a soft feel, consistent grip and excellent durability.

The TOUR B golf ball series is a result of Bridgestone’s continued commitment to providing premium tee-to-green performance to players of varying swing types. Bridgestone owns over 800 golf ball patents and fully leverages the company’s heritage of excellence in polymer science worldwide to design the industry’s most cutting-edge golf balls.

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For more information on Bridgestone Golf’s award-winning TOUR B family of golf balls and the entire Tour team that relies upon them, visit www.bridgestonegolf.com.

 

About Bridgestone Golf

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.1 million fittings via a combination of live-fitting, online selection and its B-FIT App.  The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Bryson DeChambeau and Lexi Thompson.  Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information:  bridgestonegolf.com.

Bridgestone Golf has introduced to new golf balls to their golf ball range for 2019. After conducting 12 years of research through their ball-fitting data Bridgestone Golf’s golf ball R&D team came up with several innovations in their newest golf ball.

The new e12 comes in two different models. The e12 Speed and then the e12 Soft. Both golf ball models feature a 3-piece construction with a Surlyn cover. That means this golf ball will prove to be rugged and durable. Also of note for both golf balls is Bridgestone Golf’s”Active Acceleration Mantle”. A new polymer in the mantle provides greater exit velocity upon impact. This mantle also translates to a softer core construction.

The e12 Speed is geared towards players that have a swing speed from 105 mph or more. Mean while the e12 Soft is aimed at golfers below the 105 mph range.

“First Impression”

img_20190122_143702I had the chance to hit their new e12 Soft golf ball on the range at Demo Day and these balls fly well. In strong crosswinds these golf balls held their line extremely well. When the e12 landed on a “makeshift green” while hitting wedge shots… I saw them back-up. The apex they fly at seems relatively high which is great for stopping power when hitting approach shots into greens. The e12 offered very good feel while using all clubs from their new Tour B JGR product range with a special emphasis on the new Tour B XW-1 wedge (which is receiving a Teezy Award).

These golf balls will retail for $29.99 USD. I cannot wait to get these golf balls into action. I’m hoping to return somewhere warm in March to do some product testing sooner before later.

In the meantime, please see the press release below as shared by Jared Kelowitz of PRCG for more information on the e12.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

 

COVINGTON, Ga. – (January 22, 2019) – Bridgestone Golf, the #1 Ball-Fitter in Golf, unveiled today its innovative e12 family of golf balls, using 12 years of proprietary ball-fitting data to take distance and accuracy performance to a new level.  The e12 family of balls builds upon the 3-piece, surlyn construction, spin-reducing forgiveness of Bridgestone’s popular e-series, now with more power than ever before.

The e12 family includes two models – e12 SOFT and e12 SPEED – delivering increased firepower off the tee and reduced sidespin for players who need it most.  Both of the e12 balls feature Bridgestone’s proprietary new Active Acceleration Mantle layer as a key component of their 3-piece construction.  The Active Acceleration Mantle is comprised of a new High Performance Polymer material that provides increased thrust and higher initial velocity at impact, while allowing Bridgestone to soften the core for greater forgiveness and enhanced feel.  In addition, each of the balls utilizes Bridgestone’s Delta Wing Dimple pattern for less drag and optimized aerodynamics. The e12 SOFT is designed specifically for players with less than 105 mph swing speeds who fight sidespin challenges, while the e12 SPEED is intended for higher swing speed players (greater than 105 mph) who struggle with accuracy off the tee.

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“With the benefit of 12 years of ball-fitting data, we have amassed an incredible body of data that has allowed our R&D engineers to pinpoint specifically what causes players to lose distance and accuracy in golf ball construction,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf.  “Contrary to the traditional school of thought in golf ball design, where power comes solely from the core, our new Active Acceleration Mantle actually allows us to derive additional power from the mantle layer to boost distance. We’ve created the ‘holy grail’ of distance performance golf balls – a 3-piece surlyn construction that minimizes sidespin to provide ultimate forgiveness, while delivering velocity needed to ensure maximum distance.”

The Bridgestone e12 SOFT and e12 SPEED balls will hit retail on February 15th, 2019 and feature a street price of $29.99 per dozen.  In addition to the classic white version, the e12 SOFT will also be available in bright Matte Green, Matte Red and Matte Yellow colors.

 

In addition to the new e12 SOFT and e12 SPEED, Bridgestone Golf has a diverse portfolio of golf balls, designed based on information gleaned through ball-fitting, to meet the needs of a wide range of player performance characteristics, including the popular TOUR B series. For more information on the company’s entire offering of golf balls and for help selecting the right ball for you, visit bridgestonegolf.com.

 About Bridgestone Golf

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.1 million fittings via a combination of live-fitting, online selection and its B-FIT App.  The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Bryson DeChambeau and Lexi Thompson.  Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information:  bridgestonegolf.com.