REVIEW – Ben Hogan Golf Equalizer Wedges

Before starting this piece I need to give thanks to Tyler Brewton. Mr. Brewton is the Director of Marketing for Ben Hogan Golf Equipment Company. Without Mr. Brewton, I wouldn’t have had the opportunity to test and review the subjects under review. Thanks for the opportunity Tyler!!

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They sort of have a glow to them, don’t they?

Wedges. Other than putters these are the clubs in the bag of any golfer that I look at and think about a couple of things. They are an intimate golf club in that golfers sometimes (like myself) look to create a bond with them. They are a club that we need to trust and a club that we look towards to save us a stroke here and there along the way. Also, other than a putter, wedges are the most likely the club(s) that you’d likely find yourself using the most during the course of a golfing season.

2015 saw the re-birth of a brand lost on the golf world after a fairly lengthy hiatus. Dating back to the 2015 PGA Merchandise Show in Orlando, Florida anticipation grew as Ben Hogan Golf Equipment was back in the golf manufacturing business. That January, attendees to the show were witness to exciting new golf clubs. Launched at this time was the Ft. Worth 15 irons and their brethren the TK Wedges (named after their creator and President of the new Ben Hogan Golf Terry Koehler). These irons and wedges left a very good impression on attendees (consisting of industry professionals) and especially this writer. I admitted that when the show ended I wanted to play them while I was competing in Mini-Tours but my budget didn’t allow it. Following their initial launch, 2016 was another exciting year as Ben Hogan Golf Equipment released their first and only foray into hybrids (VKTR), the FT. Worth HI irons and they ultra-elegant PTx irons which still resonate with me several years later. 2018 would be a year pf great momentum for the Ben Hogan Golf Equipment Company. In 2018, Ben Hogan Golf released a variety of soft goods (duffle bags, backpacks, caps, and accessories) and several new product releases which included the Ft. Worth White and Ft. Worth Black Irons, their new Edge irons and the Equalizer wedges. As you’ve already seen from the title it is these wedges that are the focus of this review.

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Rustic. A throwback to the past.

The Equalizer wedges have an interesting history. Back when Mr. Hogan was playing competitively it was his competitors that referred to his pitching wedge as an Equalizer”. While Mr. Hogan (in comparison to his peers) wasn’t the longest during his playing career it was his short game that set him apart propelling him to the legendary career that he had. In designing wedges, Mr. Hogan also firmly believed that too much weight set in the sole led to inconsistency.

After my discussions with Mr. Brewton and learning that I was going to be receiving the opportunity to test and review the Equalizer wedges, I became very excited. Having admired them for some time since their release (through digital platforms) knowing that I would have this wedges in hand got my “juices” running. I had to know if they were as pretty as they looked. More on that to come shortly.

The Pre-Shot Routine

The Equalizer wedges from Ben Hogan Golf are forged from 1025 Carbon Steel. This material makes for creating club heads that provide unsurpassed feel and feedback that is second to none. In a time where most wedges in the industry are cast the fact that the Equalizer wedges are forged offers a distinct advantage.

When it comes to the issue of shots ballooning most golfers instinctively think that this is an issue relegated solely to drivers. This is not the case. Have you ever noticed that your ballflight with the wedges is a tad inconsistent? Mass low in the head was something that Mr. Hogan disagreed with and this fact was reflected then and it is now in these Equalizer wedges. The lower the loft (i.e. 48°) mass is shifted further up the face which aids in preventing ballooning and excessive spin while increasing accuracy. As the loft increases mass is placed lower in the head to assist with green holding stopping power and “popping” the golf ball up, on those finesse shots from around the green.

 

Faces on the Equalizer wedges are 100% CNC-milled. This process is time-consuming and expensive but is a noticeable change from offerings from competitors. The milling provides consistency in the manufacturing process which also yield tighter spec tolerances while providing maximum spin. The grooves of the Equalizer wedges are the maximum allowable set-out in guidelines by golf’s major governing bodies (R &A  and the USGA).

Turf interaction is extremely important and the more versatile a wedge is the more valuable a wedge can become in helping to shoot lower scores. Ben Hogan Golf Equipment identified this in designing the Equalizer wedges. The Equalizer wedges feature “an improved V-Sole Design”. By combining a higher bounce leading edge and a lower bounce trailing edge the design team at Ben Hogan Golf designed the Equalizer wedges to allow for “easy manipulation of the clubhead without changing the loft no matter if you are facing downhill, uphill or even sidehill lies. V-Sole truly is the most versatile sole in golf”.

 

The Transition

(What I tested: Equalizer wedges 48°, 52°, and 56°. All wedges were shafted with KBS Tour V in Stiff flex. Stock Ben Hogan by Lamkin Grips)

When the box arrived from Ben Hogan Golf arrived I was elated. Finally, I was going to see for myself what these wedges truly looked and felt like. I opened the box and inside sat three wedges. Usually, the first thing that I notice during an unboxing of golf clubs is the head but that wasn’t the case at all. The first thing that I noticed was actually the grips. While I really like the blue and grey contrast of the grips what caught my eye was Mr. Hogan’s signature on the grips. Just the fact that his name was emblazoned on these grips added to the class of these clubs. From a tactile standpoint, I loved the feel of these grips (by Lamkin) in my hands. I also need to point out that the thank-you card and stickers were a nice little touch.

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Then I removed the plastic from the first head. It was that moment that I realized that in my hands were the prettiest wedge that I’ve ever laid my eyes on. From an aesthetics standpoint if I had to rate them out of 10 they might very well get an “11”. If you look at the picture above you’ll observe the soft, rounded shape. You’ll also see the milling of the face with special attention being placed on the grooves. However, the aesthetics don’t simply stop there. The milling on the rear of the head is exquisite and the paintfill is classy as one might expect of anything bearing the name of the legendary golfer. Even the ferrules (red stripes on black) have a “retro” feel to them. I just love easy the Equalizer wedges are on the eyes and the satin finish definitely help.

Feel The feel is real. Much can be said of the 1025 Carbon Steel that as used in the manufacturing of the Equalizer wedges. My initial swings were into nets and indoor dome sessions. What really caught my attention during these passes was the feel at impact. Not only do the Equalizer wedges feel great through impact (the hitting area) the feel of impact is even better. I would describe the sound like an “aggressive click”. I have never felt or heard what I did from a wedge prior. There was a combination of “power and feel” with the 48° and 52° while the 56° was “silky soft and pure”. Quite honestly, I couldn’t wait to take these wedges outside and quite frankly I was already forming a very strong opinion of these Equalizer wedges without hitting a shot greenside or outdoors for the matter. I actually had to coach myself to slow down from making a premature judgment on them.

I had plans on putting them to the test in January during PGA Show week but due to Winter Storm Harper travel plans were cut short therefore eliminating any designs on playing golf. Instead, this would happen in March.

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Performance – March was an exciting time. I managed to get away for a few days towards the end of March and I wasted no time finally seeing the Ben Hogan Equalizer wedges in action. The conditions at Terrace Hill Golf Center in Temple Terrace, Florida were difficult. There was a hurting wind (3 clubs) blowing right into my face. Having never seen any sort of ballflight before I started slow and low with hitting some simple chips and pitch shots. The feel in my hands on these “finesse” shots was so pleasing. My hands and head loved the feel as the ball came off of the face. As I loosened up I started to lengthen out and make swings with a little more purpose. All of these swings resulted in tight draws, seemingly unaffected by the wind and tidy divots. I think the fact that the ball flight wasn’t affected by the wind speaks volumes of the “Progressive Center of Mass System” that Ben Hogan Golf R&D incorporated into the design of the Equalizer wedges.

As my testing transitioned from the range to the course I was just as impressed. My first approach shot was into the wind into a green that was hard. I used a Bridgestone Golf e12 Soft (in testing as well) and was impressed that this “tweener” shot landed and stopped 8 feet from the pin. What an amazing first impression! I would further test the Equalizer wedges with other golf balls that are being tested and the more that I used these Equalizer wedges the more comfortable and impressed I became with them. No matter the green or the shot whether full approach or greenside the first round played using the Equalizer wedges left me extremely impressed.

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Testing would move from a course that firm to another golf course (Sanlan Golf Course in Lakeland, Florida) that offered softer conditions. While the balls weren’t the same, shot in and shot out what didn’t change were the results. the versatility of the V-Sole was/is fantastic. What’s more? There was no digging or issues with turf interaction. At one point, I played through a torrential downpour and the course softened up in a real hurry. Just to elaborate a little more on turf interaction the 56° popped the ball with ease out of bunkers. The Ben Hogan Equalizer wedges flat-out performed and gained my trust in a real hurry.

The Finish

If there was one thing that I could change about this testing it’s that I didn’t take advantage of the free length, loft and lie adjustments. I went standard everything while I should have requested my 2° flat. However, seeing that I never had issues with my shots errantly flying left it obviously wasn’t an issue. These are wedges that are elegant, exquisite and exude class. As a result of Ben Hogan Golf Equipment offering their products at “factory-direct pricing” (#NoRetailMarkUp) that means that you get phenomenal value for your golf consumer dollars. In what world can you purchase a forged wedge for $100 USD with either a steel (KBS Tour) or graphite (UST Mamiya Recoil) shaft? Well, I guess the answer to that question is in Ben Hogan Golf’s world via online purchases. If you’re in the market for new wedges, look no further than Ben Hogan Golf Equipment Golf and the Equalizer wedges. The Equalizer wedges come in both left AND right-handed options with two finishes being available. Black and Chrome. For more information please visit https://benhogangolf.com/products/equalizer-wedges

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

 

The Ben Hogan Golf Equipment Company

In the history of the game there are certain names that need to be a part of it. Names like Old Tom Morris, Bobby Jones, Sam Snead, Byron Nelson, Arnold Palmer and Ben Hogan. Every one of them no longer amongst us but their names and legacies still live on.

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I want to talk about the latter of that legendary list up above. Ben Hogan. We know a lot about him. Of course, his swing is what we recognize mostly and perhaps his driver’s cap. We also know him because he came back after a horrific car crash and would later win the 1950 U.S. Open some 11 months later. However, what we often forget was that he was an entrepreneur and that he wanted to start a golf club equipment company. That very thing would happen after Mr. Hogan would “pen” a letter confirming rumors stating his intentions. That letter seen below was dated October 5th, 1953.

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That letter was the beginning of something beautiful. Mr. Hogan would create some of the most iconic irons that we’ve seen to date. Models like the Apex, Apex II, Medallion, Edge, and Radial to name a few. Mr. Hogan would pass away in 1997 and what was once a maker of the finest golf clubs simply strayed away and drifted into the fading sunset. Eventually to all but disappear from the golf industry. The brand saw a carousel of ownership that included Top-Flite and it was in 2003 when Callaway Golf bought the name. In 2012, the name would be sold to Perry Ellis International who produced apparel, accessories and golf balls under the name. The name lived on but the premium golf equipment did not.

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Ben Hogan Golf Equipment as we know it in 2019 surfaced when a long-time admirer and fellow Texan Terry Koehler (formerly SCOR Golf) approached the president of Perry Ellis about purchasing the name. Mr. Koehler was intent on starting a line of equipment bearing the name. The transaction took place, the name was resurrected and the company launched in 2014. At the 2015 PGA Merchandise Show it became official. Like a “Phoenix” rising from the ashes Ben Hogan Golf Equipment was back bearing a line of beautiful irons (Ft .Worth 15) and the TK 15 wedges. The following year the company brought along the VKTR hybrid, PTX irons and the Ft. Worth HI irons. I was more than happy to cover all of the above in 2015 and 2016. These irons were gorgeous and performed. Mr. Hogan himself would’ve been delighted that these clubs would bear his name.

This background leads us to what the real point of this article is about. As I’ve elaborated  in other articles…golf is at a weird crossroads. Instead of it truly being about the products themselves the equipment has gotten to a point where the retail prices have become somewhat astronomical. It seems that prices are a large part of the golf dialogue. To seal the deal regarding the high prices you have to factor in that your local shop pays a wholesale price per product and they have to see a profit on the goods. It’s business. Depending on where you live and what kind of course it is the mark-ups for profit margin can be anywhere from 15% on some things to as much as 35%. I kid you not because having been management and a Director of Golf Services at a course I’ve budgeted for Pro Shops and seen the wholesale prices. This is where the beauty and genius of Ben Hogan Golf Equipment enters the fray.

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If you were to walk into your local golf retailer and wanted to purchase a Vokey SM7 wedge what would that cost you? Maybe $150.00 USD (more in Canada with the exchange). How about a new Mack Daddy wedge from Callaway Golf? Likely about the same and what about a new Cleveland Golf RTX-4 wedge? It’ll be a tad less… say maybe $135 USD. Out of the wedges that I just mentioned how many are forged? Now you have a case like the Ben Hogan TK 15 wedges or the Equalizer wedges. These are forged from 1025 Carbon Steel. Right away you have higher quality materials for manufacturing. They feature high quality steel shafts (KBS) and top of the line Lamkin Grips. One other thing, about the Vokey, Mack Daddy or RTX-4 mentioned above. What if you wanted graphite shafts? There’ll be a slight upcharge. With Ben Hogan there isn’t because steel or graphite will cost only $75 for TK 15 or $100 for the Equalizer. So I challenge you to find wedges of the same quality for that price. But…How do they do it?

***No retail mark-up!!!

Ben Hogan Golf Equipment only sells to consumers. There is NO middleman (hence retailer) and they are only available on-line. Instead of paying for profit margins and excessive marketing campaigns golf consumers get high-quality golf equipment from Ben Hogan at factory direct prices. Ben Hogan Golf Equipment knows all too well that the cost of purchasing equipment has gotten too expensive. Because their costs are less so to are their prices. For example, the VKTR hybrid is $135 USD. A 7-piece set of their Edge irons for graphite or steel is $735. Remember these are forged irons!! The classy and elegant PTX irons are a little bit more at $770. Now compare these to any of the others in the industry and you’re paying several hundred dollars more. Almost to the point where you could buy the set and add in 3 wedges and maybe a hybrid for the same price or less than what you paid for the Mizuno, Bridgestone, Srixon or Cobra irons.

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If you’re really concerned about your needs and fitting don’t be. Maybe you already know your specs. So if you need them adjusted 2* flat or a 1/2 inch longer it’s not an issue. With all Ben Hogan Golf clubs length, lie and now loft customizations are available at no charge. Another advantage to Ben Hogan Golf  is that their clubs are all handcrafted with no mass production. If you don’t know your specs there are resources on the internet or visit your local fitter. Either way, you can feel safe and secure knowing that one way or another you can be fit into a set of clubs without breaking the bank.

Ben Hogan Golf. I absolutely love the direction that you’ve taken. I also love what you’re doing down in Texas. Your model is a fresh breath of air.

I sincerely hope that more golf consumers look at Ben Hogan Golf. Their equipment is classy and timeless and is at the highest of quality. All of this at the lowest price point in the industry. Stay tuned for more on Ben Hogan Golf as I’m in the process of testing the Equalizer wedges for review. So far I cannot say enough complimentary things about them.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

 

Ben Hogan Golf Equipment Company Debuts Ft. Worth WHITE Irons In Response to Exceptional Global Demand by Highly Skilled Golfers

I really am curious to see what the Ben Hogan Golf Equipment Company has up their collective sleeves with the release of the new Ft. Worth WHITE irons. I mean the original Ft. Worth irons that were released in 2015 were impressive. They featured a great feeling forged head and aesthetics second to nobody. I was at the 2015 PGA Merchandise Show (and Demo Day) that year to see them in person and swing them. Since that time, I’ve been pretty impressed with every product of theirs to this point.

Earlier in 2018, the Ben Hogan Golf Equipment Company released a stealthy, sexy BLACK version of the Ft. Worth irons. These were irons that really grabbed my attention although I would have concerns about the durability of the finish. could the same concern hold true for WHITE? There are advantages of considering Ben Hogan products with one of them being a fair price point. A 7-piece iron set can be purchased for $700 and can be customized for no upcharge. The Ben Hogan Golf Equipment Company a company that listens to its customers/consumers. Such a novel approach… a rarity.

For more information on the Ft. Worth WHITE irons please see the press release below as shared by Jared Minski from Mastro Communications.

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New Model Joins the Popular Ft. Worth BLACK Irons;Nickel-Chrome Clubhead Finish Irons Now Available Only at BenHoganGolf.com

“Fort Worth, Texas – October 15, 2018 –  Ben Hogan Golf Equipment Company (BHGEC) has introduced Ft. Worth WHITE Irons, a complimentary line of custom, hand-crafted forged irons that answer widespread golfer demand for a traditional nickel-chrome clubhead finish in their blade-style iron model.

The new irons join the popular Ft. Worth BLACK irons, one of Ben Hogan Golf’s most successful product lines, which feature a unique Diamond Black Metal (DBM) finish. The new ‘white’ irons are available for purchase immediately without retail mark-up thanks to BHG’s proven direct-to-consumer sales and distribution model that offers unprecedented pricing for high-performance, custom-made forged irons.  

“The Ft. Worth White Irons are illustrative of how Ben Hogan Golf Equipment Company interacts with and listens to its customers,” said Scott White, President and CEO, Ben Hogan Golf Equipment Company.  “On the heels of our sales success with the Ft. Worth Black Irons,  we found many ‘traditionalists’ who wanted to play this iron design with the standard nickel-chrome finish, so we accommodated them with this launch.”

White adds, “As with the Ft. Worth BLACK irons, the WHITE irons will be custom-built clubs to individual golfer’s specifications. But, most importantly, unlike other brands who launch a product that is not readily available, our exclusive factory-direct business model allows us to put these irons in the hands of golfers immediately and at hundreds of dollars less than they would pay for competitive products through green-grass and retail channels.”

The Ft. Worth White Irons feature a traditional forged blade design that is engineered for serious, accomplished players seeking a rare blend of feel, consistency, accuracy and forgiveness. Extensive player and machine testing validate that the irons generate a more penetrating ball flight on scoring irons, higher initial launch angles on long irons and better distance control on off-center hits, when compared with competitive irons. This is a direct result of dual Dynamic Progressive Weighting and Adaptive Perimeter Weighting Systems, which allow Ben Hogan engineers to optimize the size, shape and depth of the unique ‘depression cavity’ on the rear of each club head.

The new Ft. Worth White Irons also feature proprietary enhanced V-Sole® Technology, which is the most versatile sole in golf and has long been a trademark of Ben Hogan irons and wedges. It combines a high bounce leading edge and low bounce trailing edge on the sole and allows for easy manipulation of the club head no matter the lie and without changing the loft. The bounce angles on the Ft. Worth White Irons have been re-engineered slightly on each club head to eliminate ‘grab’ by the turf, especially on less-than-full shots.

Further, the Ben Hogan Golf Equipment Company’s signature PreciseLoft® System has been simplified in the Ft. Worth WHITE Irons. While the Company remains committed to consistent 4-degree loft gaps between each iron for optimal distance gapping and to minimize loft ‘compression’ at the short end of the set, the Ft. Worth WHITE Irons will only be offered in one loft matrix. The mid-high launch profile (22 to 46-degrees) is preferred by the vast majority of Ben Hogan iron players.  Ft. Worth White Irons will be stamped with traditional numbers (#4 – PW) on the sole.

As with all Ben Hogan irons, the Ft. Worth WHITE Irons can be customized at no charge and golfers can specify length, lie, loft and grips (standard or mid-sized) as well as their choice of a variety of steel and graphite shafts.

The Ft. Worth White Irons are available for purchase at www.BenHoganGolf.com exclusively. True to the company’s innovative Factory-Direct distribution and pricing strategy, they are sold direct-to-consumers for $700.00 per seven-piece set (#4 iron – Pitching Wedge). Moreover, the Company offers a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Company.

To learn more about Ben Hogan Golf, please visit www.benhogangolf.com.  Keep up-to-date with all of the latest Ben Hogan Golf news on social media:

Twitter: @BHGolfEquipment; Facebook: @BenHoganGolfEquipmentCompany; Instagram @BenHoganGolf

 

About Ben Hogan Golf Equipment

The Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs.  The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953.  The Company offers their premium products online at www.benhogangolf.com exclusively.  By eliminating the retail “middleman”, the Company’s cost structure is minimized, and consumers are able to purchase high-quality golf equipment at factory-direct prices. © 2018 Ben Hogan Golf Equipment Company, LLC.”

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Until The Next Tee!!

#fightandgrind #seeuonthenexttee

Ben Hogan Golf Equipment Company Celebrates 65th Anniversary of Legendary Golfer Ben Hogan Founding His Original Equipment Franchise

Company Honors Hogan by Showcasing 1953 Letter Introducing his Company & Commitment to Golf Clubs

That Offer “… the best performing design, the best feel for contacting the golf ball, and the best eye appeal”

 

Fort Worth, Texas – October 5, 2018 –  When legendary golfer Ben Hogan founded his equipment company on October 5th, 1953, he backed his brand by saying his products would offer “… the best performing design, the best feel for contacting the golf ball, and the best eye appeal.”  Today, 65 years to the day after Ben Hogan launched his brand, the Ben Hogan Golf Equipment Company (BHGEC) is celebrating the anniversary of one of golf’s most iconic names by showcasing the original letter from its namesake speaking to his vision for golf equipment innovation, while reaffirming the Company’s commitment to deliver the same quality products that Mr. Hogan promised.

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“Ben Hogan entered the equipment business with the same singular focus that drove his success on the golf course,” said Scott White, President & CEO, Ben Hogan Golf Equipment Company.  “Mr. Hogan was obsessed with precision and perfection, and he made it his mission to design and build the finest golf clubs ever made. Today, the Company Ben Hogan founded remains more dedicated than ever to his vision.  We don’t take our responsibility of upholding Mr. Hogan’s legacy lightly.”

White adds, “We’re confident Mr. Hogan would be proud of the modern-day forged irons and wedges that bear his name, which are born using his renowned club making philosophies that have endured for decades.  We also think he would be elated to know that serious golfers can purchase hand-crafted, custom-made products directly from his company.  Mr. Hogan was an innovator … and a shrewd businessman.  Being able to offer golf equipment of exceptional quality without retail mark-up and obscene profit margins is good for golfers, and it’s an idea Mr. Hogan was passionate about.”

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Today, BHGEC is experiencing multi-million dollar sales growth thanks to its unique direct-to-consumer business model that has generated strong demand among serious, committed players for custom, hand-crafted forged irons and wedges, plus hybrids, utility clubs and Tour-quality accessories. Heading into 2019, the Company is planning the roll-out of several new product lines, which includes entering into some new product categories.

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Adds White, “We have been methodical in developing and executing our direct-to-consumer business model. Now that this strategy has proven successful, we are moving forward with the next phase in our plan. Entering additional product categories is exciting for us but, as always, we won’t do so until we have a product worthy of Mr. Hogan’s signature. That is why we wanted to re-release Mr. Hogan’s founder’s letter and let golfers know that we remain firmly committed to his mission.”

 

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Until The Next Tee!!

#seeuonthenexttee #fightandgrind

Ben Hogan Golf Equipment Company Expands its Steel Shaft Assortment to Include True Temper’s Dynamic Gold Shaft

All customization options on Ben Hogan Golf Equipment are always FREE including the most prominent shaft on TOUR – Dynamic Gold

When the Ben Hogan Golf Equipment Company re-launched back in 2015 it was a time of excitement and a near sense or relief. A name that should always be connected to golf it was a sad day when the Ben Hogan name all but disappeared.

When the brand launched their Ft. Worth 15, TK Wedges and later the PTx irons (to name a few) the shaft options weren’t plentiful. Not that there’s anything wrong with KBS Tour shafts (I love them) golfers always like to have few options available to them. In a recent press release the Ben Hogan Golf Equipment Company announced that True Temper was going to be included to its steel shaft assortment. True Temper Dynamic Gold shafts have long been the standard which all steel shafts have been compared to and the venerable low launching shaft is among several offerings from True Temper that Ben Hogan will now offer its consumer.

Please see the press release below.

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Fort Worth, Texas –  Ben Hogan Golf Equipment Company, LLC, manufacturer of premium golf clubs, golf bags, and accessories, announced today that the company has added True Temper’s Dynamic Golf Shaft to their host of shaft offerings.

Unlike most golf equipment companies, the Ben Hogan Golf Equipment Company offers length, lie, grip and shaft customization without any upcharge. Now, customers can choose from three golf shaft manufacturers; KBS Tour Series in steel, UST Recoil in graphite, and NOW the widely popular Dynamic Gold Series in steel.

With the addition of Dynamic Gold shafts to their assortment (including R-300, S-300 and X-100 flexes) the Ben Hogan Golf Equipment Company will now offer all irons and wedges in three (3) distinct weights: lightweight KBS Tour 90 (stiff) – 102 grams; standard weight KBS Tour V (stiff) – 110 grams, and tour weight True Temper Dynamic Gold (S-300) – 130 grams.

“We are excited to add the Dynamic Gold Shaft to our golf shaft offerings. Many customers expressed interest in this TOUR favorite so we brought in Dynamic Gold Golf Shafts to accommodate those customers,” stated Scott White, Ben Hogan Golf Equipment Company President & CEO.

The Dynamic Gold Golf Shaft Family employs a Variable Wall Technology and a tour-proven step pattern to provide exceptional performance for serious golfer. This high-flex, tour-weight steel golf shaft is designed for skilled players seeking a low, penetrating ball flight for optimum control and accuracy.

Ben Hogan Golf Equipment is designed and developed for the accomplished or skilled players so the Dynamic Gold Golf Shaft is the perfect complement to all of Ben Hogan’s Golf Equipment.

Ben Hogan Wedges and Irons are available for demo or purchase at www.BenHoganGolf.com exclusively. True to the company’s innovative factory-direct distribution and pricing strategy, all Ben Hogan Wedges and Irons are sold direct-to-consumers with either graphite or steel which includes the new Dynamic Gold Golf Shaft offering.

Ben Hogan Golf Company now provides short-term financing with NO interest, allowing golfers to pay for their new clubs over a period of time. And, players can Trade-UP their old equipment to offset the costs. Visit www.BenHoganGolf.com for more details.

About Ben Hogan Golf Equipment Company:

Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs. The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953. The Company offers their premium products online at http://www.benhogangolf.com exclusively. By eliminating the retail “middleman”, the Company’s cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices. For more information on the new “Factory Direct” pricing structure, please review the Company’s video:

https://youtu.be/HQ6j2FLi58g

Until The Next Tee!!

Ben Hogan Golf Equipment Company Introduces New 2018 Line of Soft Goods and Accessories

The Ben Hogan Golf Equipment Company is one golf equipment company that has confused me in a way. They had an exciting “re-launch” of the brand a few PGA Merchandise Show’s ago. They came out with some gorgeous irons (Ft. Worth and PTX ) and the equally appealing TK wedges. Meanwhile, the VKTR hybrid were no slouch either.

For some reason or another I thought that the brand was fledgling and was going to fall by the wayside. Then they introduced their new business model. That model involves factory-direct pricing which led to huge price drops on their products. Then earlier this year the company signed PGA Tour veteran J.J. Henry which made me feel like I had made a mistake with my insinuation.

Recently, I received a press release from Tracy Nackel from Read The Greens Golf Media that the aforementioned Ben Hogan Golf Equipment company was releasing a new line of soft goods. The products range from headwear to duffel bags further signalling that they are alive and well. Please see the press release below.

Fort Worth, Texas – March 12, 2018 – Ben Hogan Golf Equipment Company, LLC, manufacturer of premium golf clubs and golf bags, announced today that the company will expand its brand and product offerings in 2018 with a new line of soft goods and accessories which include caps, visors, umbrellas, towels and travel gear.

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“The introduction of soft goods and accessories to our product offerings is a direct result of repeated requests from loyal customers. Ben Hogan Golf Equipment Company has a strong and loyal fanbase. These products were developed for those people who are proud and passionate about the brand and want to be known for playing Ben Hogan products,” commented Scott White, President and CEO of Ben Hogan Golf Equipment.

 

“These soft goods and accessories are developed with the same high standards, quality and craftsmanship found in the Ben Hogan Golf Equipment hard goods,” added White.

 

The new Ben Hogan Golf Equipment headwear line features five (5) different styles in classical colors that are all feature the timeless Ben Hogan signature logo. The headwear selection includes: a performance based, stretch poly, fitted cap in black; a contemporary two-tone mesh back fitted cap in navy and white; two classic fit cotton twill caps with adjustable cloth and metal garb in white and graphite; a mid-fit twill cap in both white and navy: and two lightweight cotton twill visors with a low-rise fit in black and white. ‘Direct Factory’ pricing for all for all caps is $18.00 and $15.00 for the visors.

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A Tour inspired 62” Ben Hogan Golf Equipment umbrella with venting will keep golfers dry on the golf course. It is designed in a classic red, white and blue color combination which is complemented with the Ben Hogan logo. It is made with a waterproof blended nylon that is durable and sturdy. This functional but stylish umbrella will be available with ‘Factory Direct’ pricing for $30.00.

 

Two Ben Hogan Golf Equipment towels are included in the new accessory line. One is a large 42”x22,” super-absorbent, aqua-lock caddie towel embroidered with the iconic Ben Hogan logo in white. This is available directly to the consumer for $18.00. The other is a cross, tri-fold, soft towel with a hook and tri-fold grommet for attaching to a golf or duffel bag. The Ben Hogan logo is prominently screen printed and sells for $15.00.

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Travel gear rounds out the new 2018 soft goods and accessories offering. There are three pieces in the line: a duffle bag, backpack, and shoe bag. Each features a rich grey and black color way. Sturdy, high-quality hardware, combined with premium fabrics and a customized Ben Hogan Golf Equipment logo patch, make these pieces highly sought after. The travel gear will ship in late spring with “Factory Direct” pricing at $45.00 for the duffel bag, $60.00 for the backpack and $15.00 for the shoe bag.

 

All Ben Hogan Golf Equipment including the new 2018 line of soft goods and accessories is available for purchase at www.BenHoganGolf.com exclusively.

 

All Ben Hogan soft goods and accessories will be shipped domestically at a flat rate of $10.00 per item. Free shipping is offered for all orders of $150.00 or more. All new soft goods and accessories are available immediately with the exception of the travel gear which will be available in April.

 

About Ben Hogan Golf Equipment Company:

 

Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs. The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953. The Company offers their premium products online at http://www.benhogangolf.com exclusively. By eliminating the retail “middleman”, the Company’s cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices. For more information on the new “Factory Direct” pricing structure, please review the Company’s video:

 

https://www.youtube.com/watch?v=e2vZJWbFib0

 

To learn more about Ben Hogan Golf, please visit www.benhogangolf.com.

 

Keep up-to-date with all of the latest Ben Hogan Golf news on social media:

 

Twitter @BHGolfEquipment

Facebook @BenHoganGolfEquipmentCompany

Instagram @BenHoganGolf

 

Until The Next Tee!!