Ben Hogan Golf Equipment Company Introduces New Ft. Worth BLACK Irons to Complement their Popular Ft. Worth Irons

Over the last several years (since 2015) there have been a few iron sets that have been standouts. A few of these were sets that I would game in a heartbeat. The Ft. Worth 15 irons from the Ben Hogan Golf Equipment Company are on that list.

There was a lot about them that I liked. Yes they performed well and yes the soles were so ominously narrow. Make no mistake about it… the Ft. Worth’s had forgiveness and I really liked the “scallop” on the rear of the head. When the ball left the face you were able to feel the “muscle” of  the Ft. Worth 15 irons.

In a press release shared by Read The Greens Golf Media the Ben Hogan Golf Equipment Company announced that they have released a new Ft. Worth iron… this time in black. The original Ft. Worth irons were stunning but these new irons look electrifying. I love the black heads and the paintfill really adds an aesthetic pop (as seen in the pictures). When it comes to irons and wedges I always love how a black finish looks. However, after some use they start to look shabby. The question that I have about these irons is simple. How durable is the finish?

Please read the press release below for more details.

Fort Worth, Texas – May 1, 2018 – Ben Hogan Golf Equipment Company, LLC, manufacturer of premium golf clubs, golf bags, and accessories adds the new Ft. Worth BLACK Iron to its ever-growing 2018 product line.  The new Ft. Worth BLACK Irons were developed as an extension to the highly successful Ft. Worth Irons.

The original Ft. Worth Irons were introduced in 2015 and are recognized for their feel, consistency and accuracy as well as forgiveness in a traditional blade design. They incorporate a number of technologies and engineering designs to provide the highly accomplished golfer a new level of performance.

The new Ft. Worth BLACK Irons are designed for the proficient player and employs many of the same technologies as the original Ft. Worth Irons, but with added features and improvements like the durable Diamond Black Metal (DBM) coating, optimization of the Dynamic Progressive Weighting system and modification of the V-Sole design.

More than just a pretty face. The patented Diamond Black Metal (DBM) coating is more than cosmetic. It has been developed for resilience and endurance and is seven times more durable than nickel chrome. This means less wear and tear on the grooves and scorelines and provides superior scratch resistance. The dark finish also reduces glare and provides a stark contrast between the ball and club head for better alignment.

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“The new Ft. Worth BLACK Irons live up to their iconic name. They are a classic, striking iron that out-performs any other forged blade on the market and they are flat out stunning,” commented Scott White, CEO & President, Ben Hogan Golf Equipment Company.

Extensive player and machine testing proves the new Ft. Worth BLACK Iron generate a more penetrating ball flight on scoring irons, higher initial launch angles on long irons,  and better distance control on off-center hits than its predecessor. This is a direct result of the newly optimized Dynamic Progressive Weighting and Adaptive Perimeter Weighting Systems.  Ben Hogan’s engineers have optimized the size, shape and depth of the unique ‘Depression Cavity’ on rear of each club head.

The new Ft. Worth BLACK Irons also feature enhanced V-Sole® Technology. V-Sole Technology, the most versatile sole in golf,  has long been a trademark of Ben Hogan irons and wedges. It combines a high bounce leading edge and low bounce trailing edge on the sole and allows for easy manipulation of the club head no matter the lie without changing the loft. The bounce angles on the Ft. Worth BLACK Irons have been re-engineered slightly on each club head to eliminate any club head ‘grab’ by the turf, especially on less-than-full shots.

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Finally, the Ben Hogan PreciseLoft System has been simplified in the Ft. Worth BLACK Irons. While the Company remains committed to consistent 4-degree loft gaps between each iron for optimal distance gapping and to minimize loft ‘compression’ at the short end of the set, Ft. Worth BLACK irons will only be offered in one loft matrix. The mid-high launch profile (22 to 46-degrees) is preferred by the vast majority of Ben Hogan iron players. Ft. Worth BLACK irons will be stamped with traditional numbers (#4 – PW) on the sole.

As with all Ben Hogan irons, the Ft. Worth BLACK Irons can be customized at no charge. Golfers can specify length, lie, loft and grips (standard or mid-sized) as well as their choice of a variety of steel and graphite shafts.

The Ft. Worth BLACK Irons are available for demo or purchase at www.BenHoganGolf.com exclusively. True to the company’s innovative Factory-Direct distribution and pricing strategy, the Ft. Worth BLACK Irons are sold direct-to-consumers for $700.00 per seven-piece set (#4 iron – Pitching Wedge) or $100.00 per club.

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Ben Hogan Golf Company now provides short-term financing with NO interest, allowing golfers to pay for their new clubs over a period of time. And, players can Trade-UP their old equipment to offset the costs. Visit www.BenHoganGolf.com for more details.

 

Ben Hogan Golf Equipment Company Re-introduces EDGE; A New Line of Forged, Game-Enhancement Irons

The new Ben Hogan Edge eliminates the need to choose between Forgiveness and Feel

Fort Worth, Texas – March 26, 2018 – Ben Hogan Golf Equipment Company, LLC, manufacturer of premium golf clubs and golf bags, proudly introduces a new line of Ben Hogan Edge Irons designed to provide the nearly-impossible combination of ‘Feel with Forgiveness’.

 

The original Ben Hogan Edge Iron was introduced thirty years ago. It was known as the game’s preeminent ‘Game Enhancement’ iron. Golfers played the first Edge Iron because it looked and felt like a player’s iron but offered the same forgiveness and playability of a less attractive, investment cast, ‘Game Improvement’ iron.

 

The new Ben Hogan Edge has been engineered with this same principle. As with all Ben Hogan irons and wedges, they are forged to provide exceptional feedback. Golfers can actually feel what they are doing right or wrong at impact.  However, the new Ben Hogan Edge Iron features innovative technology to help minimize the effect of miss-hits. Now, golfers don’t have to choose between aesthetics and performance.

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Photo Credit: Ben Hogan Golf Equipment Company

Perimeter weighting has long been proven to be a significant club head technology. Engineers position weight around the edges or perimeter of the head which creates more stability and more forgiveness. It has been nearly impossible to incorporate into a single-piece forged iron. So, the Ben Hogan engineering team constructed the Ben Hogan Edge Iron using two separate forged parts.

 

The hosel and back frame are forged first, then the forged face is laser-welded into place. Although expensive and difficult to manufacture, this process allowed the design team to create exceptional perimeter weighting inside the club head.

 

The highly engineered, hollow head construction also allows the thickness of the club face to be varied. The longer irons with stronger lofts have a very thin, yet strong face for exceptional distance, even on shots struck on the toe or heel. The mid and short irons incorporate a progressively thicker face design which provides for a solid feel on scoring shots.

 

On average, the Ben Hogan Edge Irons are 12% larger than the tour-proven Ben Hogan PTx Irons. This creates a larger effective hitting area which means shots that are struck closer to the toe or heel, or high or low on the face will perform much like they were hit on the sweet spot.

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Photo Credit: Ben Hogan Golf Equipment Company

The Ben Hogan Edge Irons are slightly offset. This provides more time for the hands to square up at impact. It also creates a steeper decent angle for higher shot trajectories that better hold the greens. A thicker top line creates an appearance of more mass in the club head which provides more confidence at address.

 

Enhanced V-Sole® Technology benefits players of all skill levels. V-Sole Technology has long been a trademark of Ben Hogan irons and wedges. Ben Hogan Ft. Worth irons, PTx irons and others utilize the original Ben Hogan V-Sole Technology which combines a high bounce leading edge and low bounce trailing edge on the sole. This innovative technology minimizes ‘digging’ or ‘dragging’ to ensure solid impact, no matter the turf condition.

 

The enhanced V-Sole Technology featured on the Ben Hogan Edge Iron maintains the same design principles but has been redesigned for a wider variety of golfers. The leading edge from sole to face has been ‘softened’ and more bounce has been added to the trailing edge.

 

The PreciseLoft System has been simplified in the new Ben Hogan Edge irons. The Company remains committed to consistent 4-degree loft gaps between each iron for optimal distance gapping and to minimize loft ‘compression’ at the short end of the set. However, Ben Hogan Edge irons will be available in only one launch profile (mid-high lofts) as preferred by the vast majority of Ben Hogan iron players.

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Photo Credit: Ben Hogan Golf Equipment Company

As with all Ben Hogan irons, the Ben Hogan Edge Irons can be customized at no charge. Golfers can select specific lengths, lies, and grips (standard or mid-sized) as well as their choice of a variety of steel and graphite shafts.

 

The Ben Hogan Edge Irons are available for demo or purchase at www.BenHoganGolf.com exclusively. True to the company’s innovative factory-direct distribution and pricing strategy, the Ben Hogan Edge Irons are sold direct-to-consumers for $735.00 per seven-piece set (#4 iron – Pitching Wedge)

 

Ben Hogan Golf Company now provides short-term financing with NO interest, allowing golfers to pay for their new clubs over a period of time. And, players can Trade-UP their old equipment to offset the costs. Visit www.BenHoganGolf.com for more details.

 

About Ben Hogan Golf Equipment Company:

 

Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs. The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953. The Company offers their premium products online at http://www.benhogangolf.com exclusively. By eliminating the retail “middleman”, the Company’s cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices. For more information on the new “Factory Direct” pricing structure, please review the Company’s video:

 

https://www.youtube.com/watch?v=e2vZJWbFib0

 

To learn more about Ben Hogan Golf, please visit www.benhogangolf.com.

 

Keep up-to-date with all of the latest Ben Hogan Golf news on social media:

 

Twitter @BHGolfEquipment

Facebook @BenHoganGolfEquipmentCompany

Instagram @BenHoganGolf

© 2017 Ben Hogan Golf Equipment Company, LLC

Until The Next Tee!!

Ben Hogan Golf Equipment Company Announces the Equalizer is Back

Ironically enough, I just posted yesterday about the Ben Hogan Golf Equipment Company releasing a new line of soft goods. Well, the company is back in the news again a day later. This morning, the Ben Hogan Golf Equipment Company announced that they are releasing a new wedge to their line-up.

The newest wedge creation has been unveiled. The Equalizer. For those out there that aren’t aware “the Equalizer Wedge was one of Ben Hogan’s secret weapons”.These wedges follow the TK wedges that were released in 2015 and these new creations look to be very aesthetically pleasing. It’s tough to know for certain from the picture but looking at them they appear to have a very forgiving quality to them. Seeing that the Equalizer Wedges are forged from 1025 Carbon Steel these wedges should yield fantastic feel. The difference with these wedges is the incorporation of  what Ben Hogan calls “Progressive Center of Mass Weighting System”. In the various wedges engineers ans designers “moved more mass higher and around the edge of the club head in the lower lofted gap wedges, and incrementally lowered it in the sand and more highly lofted lob wedges”.

Below is the press release as shared by Tracey Nackel of Read The Greens Golf Media that further outlines the premise behind The Equalizer Wedges.

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Fort Worth, Texas – March 19, 2018 – Ben Hogan Golf Equipment Company, LLC, manufacturer of premium golf clubs, golf bags, and accessories proudly announced today that the company has introduced a new line of wedges named for one of Ben Hogan’s favorite short game tools – the Equalizer. The full line of left and right-handed Equalizer wedges can be pre-ordered immediately at www. www.BenHoganGolf.com and will ship soon.

 

During his playing career, Ben Hogan’s competitors called his Pitching Wedge his “Equalizer” because he played it so efficiently. Hogan was a legendary ball striker but he was also well known for his short game.  His short game was one of the best on Tour which led him to 65 professional victories and nine major titles. Hogan credited much of his short game success to his wedge design and relentless practice regime.

 

Ben Hogan knew that ‘unbalanced’ wedges, those with too much weight positioned near the sole of the club and, in turn, very thin faces, wouldn’t perform consistently. After years of experimenting with weight distribution, he found one of many ‘secrets.’

 

The Ben Hogan Golf Equipment engineers applied Ben Hogan’s wedge design philosophy across an entirely new line of Gap, Sand and Lob wedges, all worthy to bear the legendary Equalizer name. Equalizer wedges not only perform exceptionally well around the greens, but bear classical, yet contemporary Ben Hogan golf club aesthetics. They truly are the perfect blend of science with artistry.

 

As with all Ben Hogan irons and wedges, the Equalizer wedges are forged from a soft 1025 carbon steel which provides a pure feeling with tremendous feedback to the hands. Unlike investment cast clubs, the forging process allows the grain flow of the steel to maintain its structural integrity and deliver a sense of continuity between the club head and hands.

 

No more ballooning. Most modern-day wedges are designed to do one thing: get the ball up in the air as quickly as possible and, in turn, as highly as possible. Their Centers of Mass have been pushed so low in the club head with a ‘one size fits all’ design philosophy that shots hit with any kind of wedge ‘balloon’, reducing accuracy and spin.

 

Equalizer Wedges have been precisely engineered to do exactly the opposite.  While their basic shapes are classical, the Ben Hogan Golf Equipment engineers have developed an ingenious progressive Progressive Center of Mass Weighting System in the various wedges. They moved more mass higher and around the edge of the club head in the lower lofted gap wedges, and incrementally lowered it in the sand and more highly lofted lob wedges. The result is that Equalizer wedges perform exactly for their intended purposes.

 

In effect, the lower lofted wedges have a higher Center of Mass that generates flatter, penetrating shot trajectories that skip on the green, and stop quickly.  The higher lofted wedges have been designed with a lower Center of Mass to deliver shots that fly higher, land softly on the green and stop.

 

For maximum spin and stopping power, the Equalizer Wedges feature a milled face and grooves. The engineering team designed the Ben Hogan Equalizer Wedges with the most aggressive grooves allowed by golf’s governing bodies so short shots stick on the green.

 

All Equalizer Wedges have 0.20″ U-Shaped grooves precisely cut into the face at increments of 0.40″. Machining the groves into the face after the forging process is an expensive and time consuming extra step in the production process but one that serious golfers will appreciate on their first shot.

 

The face on all Equalizer Wedges are 100% CNC-milled as well. Not only does this ensure that the face is completely flat, but it creates a texturized surface between the grooves. This textured surface provides the ultimate spin on less than full shots when the ball is not fully compressed into the grooves.

 

V-Sole® Technology has long been a trademark of Ben Hogan irons and wedges. Ben Hogan Equalizer Wedges feature an enhanced and improved V-Sole® Technology with new sole geometry to fit a wider variety of golfers and course conditions. This revolutionary technology, developed with the input of Tour players, was designed to allow the club head to cut through heavy rough or hard fairways more effectively.

 

The bounce on the leading edge has been ‘softened’ slightly, and more bounce has been added on the sole. This all but eliminates the club head from ‘digging’ into the ground for those players with a steep angle of attack. The straighter leading edge also helps with alignment and reduces dispersion.

 

The Equalizer Wedges work together to lower scores. At Ben Hogan Golf, the company firmly believes in a consistent 4-degree loft gaps between all irons. All Ben Hogan iron sets incorporate the PreciseLoft System for optimal distance gapping and to

minimize loft ‘compression’ at the short end of your set.

 

This revolutionary series of Equalizer Wedges are offered in a variety of profiles and lofts because some players like to carry two gap wedges, one with a weak loft and also a stronger one. Others prefer two sand wedges; one each for soft and wet sand. The Ben Hogan Equalizer Wedges are offered in three different gap wedges (48, 50 or 52 degrees), three different sand wedges (54, 56 and 58 degrees), and two different lob wedges (60 and 62 degrees).

 

As with all Ben Hogan irons, the Ben Hogan Equalizer Wedges can be customized for no charge. Customization options includes lengths, lies, shafts, and grip modifications.

 

For more information on the Ben Hogan Equalizer Wedges, please watch the newly released video: https://youtu.be/CYWiWkKhh-E

 

Ben Hogan Equalizer Wedges are available for demo or purchase at www.BenHoganGolf.com exclusively. True to the company’s innovative factory-direct distribution and pricing strategy, the Equalizer Wedges are sold direct-to-consumers for $100.00 per wedge with either steel or graphite shafts.

 

Ben Hogan Golf Company now provides short-term financing with NO interest, allowing golfers to pay for their new clubs over a period of time. And, players can Trade-UP their old equipment to offset the costs. Visit www.BenHoganGolf.com for more details.

 

Until The Next Tee!!