Ben Hogan Golf Equipment Company

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The legacy of Ben Hogan continues. Since 2015, the golfing world has seen the re-emergence of the Ben Hogan return to where it has always belonged. Up front and center in the golf equipment manufacturing business.

2015 saw the introduction of the Ben Hogan Golf Equipment Company and their seemingly timeless Ft. Worth irons along with their TK 15 wedge companions. In 2016, the brand brought out the equally (if not) more impressive PTX irons, Ft. Worth HI irons and the VKTR Hybrid which still remains one of the best-performing and best-looking hybrids that I ever made swings with. After a brief quiet time where I hadn’t heard anything from the brand in 2017 (upon reflection it was only a year that seemed longer), 2018 was a flurry of activity. From the introduction of high-end soft goods (backpacks, golf bags etc), their release of the Edge irons, Ft. Worth Black and Ft. Worth White irons (respectively) and ultimately the Equalizer wedges (stay tuned for a review of the latter) it set up a record-breaking year for the impressive independent company.

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Proving that 2018 was no fluke the pride of Fort Worth, Texas has now launched a range of putters. The Ben Hogan Golf Equipment Company has now introduced the golfing world to a premium line of forged putters. Golfers have the choice of four different heads to choose from. I fact, there are three blade models with different neck options (Single Bend, Gooseneck and Plumber’s Neck) and one mallet-style. All of the putters are constructed from 1025 Carbon Steel and range in head weights from 355 grams to 370 grams (BHM01 model). The milling is exquisite and this is a term that I seem to use often when I talk about products from the Ben Hogan Golf Equipment Company.

I am very proud to share the release as shared below by Jared Minski from Mastro Communications. For more details on these exciting new putters from Ben Hogan Golf please see the press release below.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

 

 

Iconic Brand’s First Putter Introduction in Nearly 15 Years; Forging Process Creates Unmatched Feel and Consistency on Putter Face for Ultimate Distance Control and “Trueness” on Every Roll

 

Fort Worth, Texas – March 18, 2019 – Ben Hogan once said, “there are no shortcuts in the quest for perfection.” Today, Ben Hogan Golf Equipment Company, the brand founded by the legendary golfer in 1953, introduced its first putter line in nearly fifteen years with the release of a Precision Milled FORGED putter line.

The new CNC precision milled putters are crafted from soft, 1020 carbon steel in a multi-step forging process that strengthens and purifies the molecular structure of the metal. True forging refines and tightens the grain structure of the steel and provides for uniform density across the entire face.  This eliminates hot spots, or dead areas,  and results in unparalleled feel, consistent distance control and “trueness” on every roll.

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Complementing the unique design features of the new Ben Hogan Precision Milled FORGED Putters, which are available in four (4) traditional head models with clean, elegant lines, is a proprietary DBM (Diamond Black Metal) finish. The most durable black finish on the market, DBM eliminates glare and generates more contrast with the ball and putting surface to promote better alignment.  Additionally, the face of every Ben Hogan Precision Milled FORGED putter is CNC milled for perfect flatness from heel to toe.

“A 100% forged, CNC precision milled putter is not the least expensive nor the easiest way to make a putter by any means, but at Ben Hogan Golf we believe it is the best way,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “Serious golfers demand precision and performance on the greens, and the new Ben Hogan Precision Milled Forged putters deliver.  They look great, but perform even better.  ”

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White adds, “What makes this new line even more special is our factory-direct business model, which provides golfers with an ultra-premium forged milled putter at a price far less than many mass-market investment cast putters. In fact, while many of today’s leading putter brands sell their top models at $400 or more through retail channels, we allow allows serious golfers to purchase one of our new Precision Milled FORGED putters for just $250 direct at BenHoganGolf.com.  This is unheard of given the feel, consistency and pure performance attributes of our forged putters, which are synonymous with Ben Hogan’s uncompromising standards.”

The four models in the new line of Ben Hogan Golf Precision Milled FORGED Putters include:

  • Plumber’s Neck Blade
    • 1 shaft offset, 2° loft and 355 gram head weight
    • 43° toe hang to promote an active gate-swing putting stroke
  • Player’s Blade with a double bend shaft
    • 1 full shaft offset, 2° loft  and 355 gram head weight
    • Face balanced for those who putt with a straight-back, straight-through stroke
  • Iconic Player’s Blade with a flowing neck
    • 1 shaft offset, 2° loft and 355 gram head weight
    • 50° of toe hang, ideal for an active open/close stroke
  • Player’s Mallet
    • Single bend shaft and ½ shaft offset, 2° loft and 370 gram head weight
    • Face balanced for those who putt with a straight-back, straight-through stroke

All Ben Hogan Golf equipment … every iron, wedge, hybrid and now putters … is built one-at-a-time, to a golfer’s specifications. Available in right-hand models only, the standard length for all Ben Hogan Precision Milled FORGED Putters is 35.0”, but all can be customized in lengths ranging from 33.5” to 36.5” (in half inch increments). The standard lie on all Ben Hogan Precision Milled FORGED putters is 70 degrees, but lie angles can be adjusted up to +/- 2.0 degrees flat or upright.  Additionally, Ben Hogan Golf has partnered with SuperStroke, the leading putter grip company in the world, to offer golfers a choice of three (3) popular grip styles: Flatso 1.0, MidSlim 2.0, Slim 3.0

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The Ben Hogan Golf Equipment Company also offers a number of consumer-centric programs, including free domestic shipping on orders over $250.00, flat-rate international shipping, a low or no-cost financing program, and no-charge customization of all clubs. And, recognizing that most golfers want to personally experience equipment before they purchase, Ben Hogan Golf offers a simple, risk-free Demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company. The Company reports that over 70% of people who try Ben Hogan Golf equipment via the Demo Program end up buying equipment.

Ben Hogan Golf’s line-up of Precision Milled FORGED Putters, which sell for $250 each, are available for purchase exclusively atwww.BenHoganGolf.com. Keep up-to-date with all of the latest Ben Hogan Golf news on social media:

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About Ben Hogan Golf Equipment

The Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs.  The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953.  The Company offers their premium products online at benhogangolf.com   exclusively.  By eliminating the retail “middleman”, the Company’s cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices. © 2019 Ben Hogan Golf Equipment Company, LLC.

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As of late I’ve written and/or talked a lot about the Ben Hogan Golf Equipment company. the brand that brings you premium forged irons and wedges at extremely affordable price points. It’s my opinion that they have the best price point in the golf industry.

2018 was a great year for the Dallas, Texas based company as they brought out several exciting products. From soft goods that included caps and backpacks to a series of new equipment. Among them were models like the Ft. Worth Black and Ft. Worth White irons, Edge irons and last but not least the Equalizer wedges. Stay tuned for a review of the latter in the future.

Looking to build off of the banner year that 2018 was Ben Hogan Golf Equipment announced plans to introduce new products and programs to expand their growth further. Speculating may not be the right thing for media to do but I can’t but to partake in it. It’s fun. Could Ben Hogan Golf be releasing a new hybrid? Or maybe just maybe dare I say a driver or fairway metals? I remember a conversation in 2016 that I had with a rep at the 2016 PGA Show. Maybe a putter? Who remembers the Ben Hogan Bettinardi putters?

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For more information… please see the press release below. Thanks to Jared Minski of Mastro Communications for sharing the release.

 

Unique Factory-Direct Business Model Provides Serious Golfers with Tour-Quality,  High-Performance Golf Clubs at a Fraction of Competitive Brand Pricing

Fort Worth, Texas – January 14, 2019 –  On the heels of multi-million dollar sales growth in 2018, the resurgent Ben Hogan Golf Equipment Company is optimistic about 2019 and plans to introduce a number of new products and programs to fuel growth.

“2018 was a tremendous year for the Ben Hogan Golf Equipment Company.  We’ve proven to ourselves that our Factory-Direct business model works extraordinarily well and is clearly the way more and more premium golf equipment will be purchased in the future.  We’ve also proven to serious golfers that the brand is firmly back and remains committed to Mr. Hogan’s mission of creating the best-performing golf equipment in the world,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “In 2019, we will be aggressive and continue to invest in our Company and business model.  Our new product line-up, specifically, is exceptional and we believe golfers will increasingly migrate away from traditional sales channels to purchase Ben Hogan golf equipment online.”

White adds, “We offer best-in-class golf clubs to golfers at hundreds of dollars less than they would pay for competitive brand products in the mark-up driven retail sector.  And, because we aren’t beholden to retail sales cycles and shelf re-sets, we bring products to market only when they are worthy of Ben Hogan’s signature.  We’ll roll out some new irons and will likely enter some new product categories in the very near future.  I’d urge serious golfers to wait and see what is coming from us before investing in new products from other leading brands.  I promise, they won’t be disappointed!”

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Recognized for producing the highest-quality, best-performing and best-feeling forged irons and wedges in the game, the Company’s 2019 new product introductions will complement the existing line-up that includes the Fort Worth Black and White irons, PTX irons, Edge irons, Equalizer wedges, VKTR hybrids and Ft. Worth HI utility clubs.

All products are designed specifically for serious golfers of varying skill levels and are hand-crafted using Ben Hogan Golf’s proprietary club building process. The Company’s team of craftsmen, some of whom worked with Mr. Hogan directly for many years, build each individual club and set of irons one at a time,

to exacting, individual specifications.  Mass production techniques are not utilized at Ben Hogan Golf Equipment Company.

Moreover, recognizing that most golfers want to personally experience equipment before they purchase, Ben Hogan Golf offers a simple, risk-free demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company. The Company reports that over 70% of people who try Ben Hogan golf equipment via the Demo Program end up buying equipment.

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The Company also offers a number of other consumer-centric programs including free domestic shipping on orders over $150.00, flat-rate international shipping, a low or no-cost financing program, and no-charge customization of all clubs.

To learn more about Ben Hogan Golf, please visit www.benhogangolf.com.

Keep up-to-date with all of the latest Ben Hogan Golf news on social media:

 

 

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

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In the history of the game there are certain names that need to be a part of it. Names like Old Tom Morris, Bobby Jones, Sam Snead, Byron Nelson, Arnold Palmer and Ben Hogan. Every one of them no longer amongst us but their names and legacies still live on.

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I want to talk about the latter of that legendary list up above. Ben Hogan. We know a lot about him. Of course, his swing is what we recognize mostly and perhaps his driver’s cap. We also know him because he came back after a horrific car crash and would later win the 1950 U.S. Open some 11 months later. However, what we often forget was that he was an entrepreneur and that he wanted to start a golf club equipment company. That very thing would happen after Mr. Hogan would “pen” a letter confirming rumors stating his intentions. That letter seen below was dated October 5th, 1953.

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That letter was the beginning of something beautiful. Mr. Hogan would create some of the most iconic irons that we’ve seen to date. Models like the Apex, Apex II, Medallion, Edge, and Radial to name a few. Mr. Hogan would pass away in 1997 and what was once a maker of the finest golf clubs simply strayed away and drifted into the fading sunset. Eventually to all but disappear from the golf industry. The brand saw a carousel of ownership that included Top-Flite and it was in 2003 when Callaway Golf bought the name. In 2012, the name would be sold to Perry Ellis International who produced apparel, accessories and golf balls under the name. The name lived on but the premium golf equipment did not.

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Ben Hogan Golf Equipment as we know it in 2019 surfaced when a long-time admirer and fellow Texan Terry Koehler (formerly SCOR Golf) approached the president of Perry Ellis about purchasing the name. Mr. Koehler was intent on starting a line of equipment bearing the name. The transaction took place, the name was resurrected and the company launched in 2014. At the 2015 PGA Merchandise Show it became official. Like a “Phoenix” rising from the ashes Ben Hogan Golf Equipment was back bearing a line of beautiful irons (Ft .Worth 15) and the TK 15 wedges. The following year the company brought along the VKTR hybrid, PTX irons and the Ft. Worth HI irons. I was more than happy to cover all of the above in 2015 and 2016. These irons were gorgeous and performed. Mr. Hogan himself would’ve been delighted that these clubs would bear his name.

This background leads us to what the real point of this article is about. As I’ve elaborated  in other articles…golf is at a weird crossroads. Instead of it truly being about the products themselves the equipment has gotten to a point where the retail prices have become somewhat astronomical. It seems that prices are a large part of the golf dialogue. To seal the deal regarding the high prices you have to factor in that your local shop pays a wholesale price per product and they have to see a profit on the goods. It’s business. Depending on where you live and what kind of course it is the mark-ups for profit margin can be anywhere from 15% on some things to as much as 35%. I kid you not because having been management and a Director of Golf Services at a course I’ve budgeted for Pro Shops and seen the wholesale prices. This is where the beauty and genius of Ben Hogan Golf Equipment enters the fray.

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If you were to walk into your local golf retailer and wanted to purchase a Vokey SM7 wedge what would that cost you? Maybe $150.00 USD (more in Canada with the exchange). How about a new Mack Daddy wedge from Callaway Golf? Likely about the same and what about a new Cleveland Golf RTX-4 wedge? It’ll be a tad less… say maybe $135 USD. Out of the wedges that I just mentioned how many are forged? Now you have a case like the Ben Hogan TK 15 wedges or the Equalizer wedges. These are forged from 1025 Carbon Steel. Right away you have higher quality materials for manufacturing. They feature high quality steel shafts (KBS) and top of the line Lamkin Grips. One other thing, about the Vokey, Mack Daddy or RTX-4 mentioned above. What if you wanted graphite shafts? There’ll be a slight upcharge. With Ben Hogan there isn’t because steel or graphite will cost only $75 for TK 15 or $100 for the Equalizer. So I challenge you to find wedges of the same quality for that price. But…How do they do it?

***No retail mark-up!!!

Ben Hogan Golf Equipment only sells to consumers. There is NO middleman (hence retailer) and they are only available on-line. Instead of paying for profit margins and excessive marketing campaigns golf consumers get high-quality golf equipment from Ben Hogan at factory direct prices. Ben Hogan Golf Equipment knows all too well that the cost of purchasing equipment has gotten too expensive. Because their costs are less so to are their prices. For example, the VKTR hybrid is $135 USD. A 7-piece set of their Edge irons for graphite or steel is $735. Remember these are forged irons!! The classy and elegant PTX irons are a little bit more at $770. Now compare these to any of the others in the industry and you’re paying several hundred dollars more. Almost to the point where you could buy the set and add in 3 wedges and maybe a hybrid for the same price or less than what you paid for the Mizuno, Bridgestone, Srixon or Cobra irons.

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If you’re really concerned about your needs and fitting don’t be. Maybe you already know your specs. So if you need them adjusted 2* flat or a 1/2 inch longer it’s not an issue. With all Ben Hogan Golf clubs length, lie and now loft customizations are available at no charge. Another advantage to Ben Hogan Golf  is that their clubs are all handcrafted with no mass production. If you don’t know your specs there are resources on the internet or visit your local fitter. Either way, you can feel safe and secure knowing that one way or another you can be fit into a set of clubs without breaking the bank.

Ben Hogan Golf. I absolutely love the direction that you’ve taken. I also love what you’re doing down in Texas. Your model is a fresh breath of air.

I sincerely hope that more golf consumers look at Ben Hogan Golf. Their equipment is classy and timeless and is at the highest of quality. All of this at the lowest price point in the industry. Stay tuned for more on Ben Hogan Golf as I’m in the process of testing the Equalizer wedges for review. So far I cannot say enough complimentary things about them.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee