Test… Test!

Well, I made it. After being in Florida back in January for the PGA Show and a planned trip that I canceled two weeks ago I’m in Florida. A 3 hr bus ride to Buffalo, NY and a wonderful flight once again on Frontier Airlines and I’m basking in the Tampa sun. A trip that will see me go fly fishing, practice golf, hopefully, go home with a swing and of course play and conduct several testings. Most of the golf ball variety. All of this before I resume working at the same golf course that I worked at in 2018 until I had my Stroke. Scenic Woods Golf Course which is a GolfNorth Properties facility. God! I can’t wait!

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Today was without a doubt the most gratifying day of golf that I’ve experienced. I just couldn’t wipe the smile off of my face. I was just elated to be back doing what I love. I spent the majority of my day at Terrace Hill Golf Center in Temple Terrace, FL. At any rate the product testing.

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So what are the products that I’m testing down here in Florida? The most important of the bunch is the Equalizer wedges from Ben Hogan Golf Equipment Company. Up until now, testing of these wedges has amounted to basing everything on feel and/or limited ball flight in a golf dome. Getting these clubs outside and seeing them perform as they were intended to do so was worth the wait. These Equalizer wedges are even better than I thought. The feel, the ballflight (these wedges penetrate) and some clear stopping power on firm greens that were/are dried out by the wind. I am beyond impressed. I’ll finally be able to write this review sooner than before later. If you need wedges… Look no further. These wedges are the best bang for your golfer buck!

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Another product that I was sent for testing were tees by ZoomTee USA. The premise of these tees is to give golfers the option of playing tees that are extremely durable, a tee that’s designed to produce less drag which is said to result in longer, straighter drives. Also of note here is the addition of a height guide for getting the golf ball teed u at just the right height and a tip that’s used for cleaning your grooves and repairing ball marks. I used only one tee and there was no sign of breakage thus far and ZoomTee USA was also very easy to locate after the shot. No scanning the ground looking for your pesky golf tee. It’s a minor thing, but it is a way to help maintain the pace of play. I also found ZoomTee USA was easy to get into the ground. Although, the soil here in Florida is quite sandy. It’ll be interesting to see how they penetrate the clay-based soil at home.

Balls, balls and more balls. I am testing golf balls ‘o’ plenty while I’m down here. No less than 6 different models. Testing has officially begun of…

  • TaylorMade Golf (TP5 and TP5x)
  • Srixon Golf (Z Star)
  • Wilson Staff DUO Professional
  • Bridgestone Golf (e12 Soft and e12 Speed)

It was an interesting first day of testing and with that, I have a few thoughts.

  1. The TaylorMade TP5 and TP5x seem to really have a penetrating ball flight as advertised. Early indications are that this golf ball is a strong golf ball in the Tour ball market. All-around great feel (TP5 a little softer) and I can see why Rickie Fowler switched from the Titleist Pro V1. There’s a reason why the ball is hyped.
  2. Not that it’s a bad thing. I wasn’t blown away through Day One of testing of the 2019 Srixon Z Star. To me, this iteration of the Z Star is solid. I’ve always liked the Z Star and have a lot of familiarity with it. Maybe that’s why I wasn’t blown away. It felt too familiar.
  3. Where I wasn’t blown away by the previous ball if there was a ball that I was very impressed with thus far it HAS to be the Wilson Staff DUO Professional. This golf ball was long with irons (albeit downwind) and the short game spin of this golf ball was extremely impressive. This ball STOPPED on greenside chips and pitches. I didn’t have it in play for any driving holes.
  4. Bridgestone Golf developed the e12 with 12 years of golf ball data taken from their ball fitting data. What they came up with were the e12 Soft and e12 Speed. Just from a putting standpoint (this was the first part of the testing) I wasn’t enamored with the “firmer” e12 Speed. It felt too clicky or too firm. But then all of that suddenly changed. This ball actually felt pretty soft and responsive on full iron swings. Into a hurting wind, I was able to find the green pin high from 182 yards away with a 5-iron. Judging by the flags and wind I figure it was a 1.5 to 2 club wind. Never be too hasty in being judgmental folks! The e12 Soft I liked right away. I liked the feel of the e12 Soft when it came to putting, my first drive of 2019 was with the e12 Soft (Red) and it just carried down the fairway into the wind and it penetrated. My approach into the firm, wind-swept green resulted in no severe rollout (settling 8′ from the pin) and greenside chips and pitches I thought it performed better than the e12 Speed and as good as one of the tour-level golf balls.

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Today was just the beginning of what I have planned down here. So stay tuned for more information as I test products, write reviews and enjoy some March golf in sunny Florida.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

 

Ben Hogan Golf Equipment Company Debuts Precision Milled FORGED Putter Line

The legacy of Ben Hogan continues. Since 2015, the golfing world has seen the re-emergence of the Ben Hogan return to where it has always belonged. Up front and center in the golf equipment manufacturing business.

2015 saw the introduction of the Ben Hogan Golf Equipment Company and their seemingly timeless Ft. Worth irons along with their TK 15 wedge companions. In 2016, the brand brought out the equally (if not) more impressive PTX irons, Ft. Worth HI irons and the VKTR Hybrid which still remains one of the best-performing and best-looking hybrids that I ever made swings with. After a brief quiet time where I hadn’t heard anything from the brand in 2017 (upon reflection it was only a year that seemed longer), 2018 was a flurry of activity. From the introduction of high-end soft goods (backpacks, golf bags etc), their release of the Edge irons, Ft. Worth Black and Ft. Worth White irons (respectively) and ultimately the Equalizer wedges (stay tuned for a review of the latter) it set up a record-breaking year for the impressive independent company.

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Proving that 2018 was no fluke the pride of Fort Worth, Texas has now launched a range of putters. The Ben Hogan Golf Equipment Company has now introduced the golfing world to a premium line of forged putters. Golfers have the choice of four different heads to choose from. I fact, there are three blade models with different neck options (Single Bend, Gooseneck and Plumber’s Neck) and one mallet-style. All of the putters are constructed from 1025 Carbon Steel and range in head weights from 355 grams to 370 grams (BHM01 model). The milling is exquisite and this is a term that I seem to use often when I talk about products from the Ben Hogan Golf Equipment Company.

I am very proud to share the release as shared below by Jared Minski from Mastro Communications. For more details on these exciting new putters from Ben Hogan Golf please see the press release below.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

 

 

Iconic Brand’s First Putter Introduction in Nearly 15 Years; Forging Process Creates Unmatched Feel and Consistency on Putter Face for Ultimate Distance Control and “Trueness” on Every Roll

 

Fort Worth, Texas – March 18, 2019 – Ben Hogan once said, “there are no shortcuts in the quest for perfection.” Today, Ben Hogan Golf Equipment Company, the brand founded by the legendary golfer in 1953, introduced its first putter line in nearly fifteen years with the release of a Precision Milled FORGED putter line.

The new CNC precision milled putters are crafted from soft, 1020 carbon steel in a multi-step forging process that strengthens and purifies the molecular structure of the metal. True forging refines and tightens the grain structure of the steel and provides for uniform density across the entire face.  This eliminates hot spots, or dead areas,  and results in unparalleled feel, consistent distance control and “trueness” on every roll.

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Complementing the unique design features of the new Ben Hogan Precision Milled FORGED Putters, which are available in four (4) traditional head models with clean, elegant lines, is a proprietary DBM (Diamond Black Metal) finish. The most durable black finish on the market, DBM eliminates glare and generates more contrast with the ball and putting surface to promote better alignment.  Additionally, the face of every Ben Hogan Precision Milled FORGED putter is CNC milled for perfect flatness from heel to toe.

“A 100% forged, CNC precision milled putter is not the least expensive nor the easiest way to make a putter by any means, but at Ben Hogan Golf we believe it is the best way,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “Serious golfers demand precision and performance on the greens, and the new Ben Hogan Precision Milled Forged putters deliver.  They look great, but perform even better.  ”

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White adds, “What makes this new line even more special is our factory-direct business model, which provides golfers with an ultra-premium forged milled putter at a price far less than many mass-market investment cast putters. In fact, while many of today’s leading putter brands sell their top models at $400 or more through retail channels, we allow allows serious golfers to purchase one of our new Precision Milled FORGED putters for just $250 direct at BenHoganGolf.com.  This is unheard of given the feel, consistency and pure performance attributes of our forged putters, which are synonymous with Ben Hogan’s uncompromising standards.”

The four models in the new line of Ben Hogan Golf Precision Milled FORGED Putters include:

  • Plumber’s Neck Blade
    • 1 shaft offset, 2° loft and 355 gram head weight
    • 43° toe hang to promote an active gate-swing putting stroke
  • Player’s Blade with a double bend shaft
    • 1 full shaft offset, 2° loft  and 355 gram head weight
    • Face balanced for those who putt with a straight-back, straight-through stroke
  • Iconic Player’s Blade with a flowing neck
    • 1 shaft offset, 2° loft and 355 gram head weight
    • 50° of toe hang, ideal for an active open/close stroke
  • Player’s Mallet
    • Single bend shaft and ½ shaft offset, 2° loft and 370 gram head weight
    • Face balanced for those who putt with a straight-back, straight-through stroke

All Ben Hogan Golf equipment … every iron, wedge, hybrid and now putters … is built one-at-a-time, to a golfer’s specifications. Available in right-hand models only, the standard length for all Ben Hogan Precision Milled FORGED Putters is 35.0”, but all can be customized in lengths ranging from 33.5” to 36.5” (in half inch increments). The standard lie on all Ben Hogan Precision Milled FORGED putters is 70 degrees, but lie angles can be adjusted up to +/- 2.0 degrees flat or upright.  Additionally, Ben Hogan Golf has partnered with SuperStroke, the leading putter grip company in the world, to offer golfers a choice of three (3) popular grip styles: Flatso 1.0, MidSlim 2.0, Slim 3.0

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The Ben Hogan Golf Equipment Company also offers a number of consumer-centric programs, including free domestic shipping on orders over $250.00, flat-rate international shipping, a low or no-cost financing program, and no-charge customization of all clubs. And, recognizing that most golfers want to personally experience equipment before they purchase, Ben Hogan Golf offers a simple, risk-free Demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company. The Company reports that over 70% of people who try Ben Hogan Golf equipment via the Demo Program end up buying equipment.

Ben Hogan Golf’s line-up of Precision Milled FORGED Putters, which sell for $250 each, are available for purchase exclusively atwww.BenHoganGolf.com. Keep up-to-date with all of the latest Ben Hogan Golf news on social media:

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About Ben Hogan Golf Equipment

The Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs.  The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953.  The Company offers their premium products online at benhogangolf.com   exclusively.  By eliminating the retail “middleman”, the Company’s cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices. © 2019 Ben Hogan Golf Equipment Company, LLC.

Ben Hogan Golf Equipment Company to Build Upon 2018 Success with New Products in 2019

As of late I’ve written and/or talked a lot about the Ben Hogan Golf Equipment company. the brand that brings you premium forged irons and wedges at extremely affordable price points. It’s my opinion that they have the best price point in the golf industry.

2018 was a great year for the Dallas, Texas based company as they brought out several exciting products. From soft goods that included caps and backpacks to a series of new equipment. Among them were models like the Ft. Worth Black and Ft. Worth White irons, Edge irons and last but not least the Equalizer wedges. Stay tuned for a review of the latter in the future.

Looking to build off of the banner year that 2018 was Ben Hogan Golf Equipment announced plans to introduce new products and programs to expand their growth further. Speculating may not be the right thing for media to do but I can’t but to partake in it. It’s fun. Could Ben Hogan Golf be releasing a new hybrid? Or maybe just maybe dare I say a driver or fairway metals? I remember a conversation in 2016 that I had with a rep at the 2016 PGA Show. Maybe a putter? Who remembers the Ben Hogan Bettinardi putters?

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For more information… please see the press release below. Thanks to Jared Minski of Mastro Communications for sharing the release.

 

Unique Factory-Direct Business Model Provides Serious Golfers with Tour-Quality,  High-Performance Golf Clubs at a Fraction of Competitive Brand Pricing

Fort Worth, Texas – January 14, 2019 –  On the heels of multi-million dollar sales growth in 2018, the resurgent Ben Hogan Golf Equipment Company is optimistic about 2019 and plans to introduce a number of new products and programs to fuel growth.

“2018 was a tremendous year for the Ben Hogan Golf Equipment Company.  We’ve proven to ourselves that our Factory-Direct business model works extraordinarily well and is clearly the way more and more premium golf equipment will be purchased in the future.  We’ve also proven to serious golfers that the brand is firmly back and remains committed to Mr. Hogan’s mission of creating the best-performing golf equipment in the world,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “In 2019, we will be aggressive and continue to invest in our Company and business model.  Our new product line-up, specifically, is exceptional and we believe golfers will increasingly migrate away from traditional sales channels to purchase Ben Hogan golf equipment online.”

White adds, “We offer best-in-class golf clubs to golfers at hundreds of dollars less than they would pay for competitive brand products in the mark-up driven retail sector.  And, because we aren’t beholden to retail sales cycles and shelf re-sets, we bring products to market only when they are worthy of Ben Hogan’s signature.  We’ll roll out some new irons and will likely enter some new product categories in the very near future.  I’d urge serious golfers to wait and see what is coming from us before investing in new products from other leading brands.  I promise, they won’t be disappointed!”

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Recognized for producing the highest-quality, best-performing and best-feeling forged irons and wedges in the game, the Company’s 2019 new product introductions will complement the existing line-up that includes the Fort Worth Black and White irons, PTX irons, Edge irons, Equalizer wedges, VKTR hybrids and Ft. Worth HI utility clubs.

All products are designed specifically for serious golfers of varying skill levels and are hand-crafted using Ben Hogan Golf’s proprietary club building process. The Company’s team of craftsmen, some of whom worked with Mr. Hogan directly for many years, build each individual club and set of irons one at a time,

to exacting, individual specifications.  Mass production techniques are not utilized at Ben Hogan Golf Equipment Company.

Moreover, recognizing that most golfers want to personally experience equipment before they purchase, Ben Hogan Golf offers a simple, risk-free demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company. The Company reports that over 70% of people who try Ben Hogan golf equipment via the Demo Program end up buying equipment.

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The Company also offers a number of other consumer-centric programs including free domestic shipping on orders over $150.00, flat-rate international shipping, a low or no-cost financing program, and no-charge customization of all clubs.

To learn more about Ben Hogan Golf, please visit www.benhogangolf.com.

Keep up-to-date with all of the latest Ben Hogan Golf news on social media:

 

 

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

The Ben Hogan Golf Equipment Company

In the history of the game there are certain names that need to be a part of it. Names like Old Tom Morris, Bobby Jones, Sam Snead, Byron Nelson, Arnold Palmer and Ben Hogan. Every one of them no longer amongst us but their names and legacies still live on.

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I want to talk about the latter of that legendary list up above. Ben Hogan. We know a lot about him. Of course, his swing is what we recognize mostly and perhaps his driver’s cap. We also know him because he came back after a horrific car crash and would later win the 1950 U.S. Open some 11 months later. However, what we often forget was that he was an entrepreneur and that he wanted to start a golf club equipment company. That very thing would happen after Mr. Hogan would “pen” a letter confirming rumors stating his intentions. That letter seen below was dated October 5th, 1953.

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That letter was the beginning of something beautiful. Mr. Hogan would create some of the most iconic irons that we’ve seen to date. Models like the Apex, Apex II, Medallion, Edge, and Radial to name a few. Mr. Hogan would pass away in 1997 and what was once a maker of the finest golf clubs simply strayed away and drifted into the fading sunset. Eventually to all but disappear from the golf industry. The brand saw a carousel of ownership that included Top-Flite and it was in 2003 when Callaway Golf bought the name. In 2012, the name would be sold to Perry Ellis International who produced apparel, accessories and golf balls under the name. The name lived on but the premium golf equipment did not.

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Ben Hogan Golf Equipment as we know it in 2019 surfaced when a long-time admirer and fellow Texan Terry Koehler (formerly SCOR Golf) approached the president of Perry Ellis about purchasing the name. Mr. Koehler was intent on starting a line of equipment bearing the name. The transaction took place, the name was resurrected and the company launched in 2014. At the 2015 PGA Merchandise Show it became official. Like a “Phoenix” rising from the ashes Ben Hogan Golf Equipment was back bearing a line of beautiful irons (Ft .Worth 15) and the TK 15 wedges. The following year the company brought along the VKTR hybrid, PTX irons and the Ft. Worth HI irons. I was more than happy to cover all of the above in 2015 and 2016. These irons were gorgeous and performed. Mr. Hogan himself would’ve been delighted that these clubs would bear his name.

This background leads us to what the real point of this article is about. As I’ve elaborated  in other articles…golf is at a weird crossroads. Instead of it truly being about the products themselves the equipment has gotten to a point where the retail prices have become somewhat astronomical. It seems that prices are a large part of the golf dialogue. To seal the deal regarding the high prices you have to factor in that your local shop pays a wholesale price per product and they have to see a profit on the goods. It’s business. Depending on where you live and what kind of course it is the mark-ups for profit margin can be anywhere from 15% on some things to as much as 35%. I kid you not because having been management and a Director of Golf Services at a course I’ve budgeted for Pro Shops and seen the wholesale prices. This is where the beauty and genius of Ben Hogan Golf Equipment enters the fray.

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If you were to walk into your local golf retailer and wanted to purchase a Vokey SM7 wedge what would that cost you? Maybe $150.00 USD (more in Canada with the exchange). How about a new Mack Daddy wedge from Callaway Golf? Likely about the same and what about a new Cleveland Golf RTX-4 wedge? It’ll be a tad less… say maybe $135 USD. Out of the wedges that I just mentioned how many are forged? Now you have a case like the Ben Hogan TK 15 wedges or the Equalizer wedges. These are forged from 1025 Carbon Steel. Right away you have higher quality materials for manufacturing. They feature high quality steel shafts (KBS) and top of the line Lamkin Grips. One other thing, about the Vokey, Mack Daddy or RTX-4 mentioned above. What if you wanted graphite shafts? There’ll be a slight upcharge. With Ben Hogan there isn’t because steel or graphite will cost only $75 for TK 15 or $100 for the Equalizer. So I challenge you to find wedges of the same quality for that price. But…How do they do it?

***No retail mark-up!!!

Ben Hogan Golf Equipment only sells to consumers. There is NO middleman (hence retailer) and they are only available on-line. Instead of paying for profit margins and excessive marketing campaigns golf consumers get high-quality golf equipment from Ben Hogan at factory direct prices. Ben Hogan Golf Equipment knows all too well that the cost of purchasing equipment has gotten too expensive. Because their costs are less so to are their prices. For example, the VKTR hybrid is $135 USD. A 7-piece set of their Edge irons for graphite or steel is $735. Remember these are forged irons!! The classy and elegant PTX irons are a little bit more at $770. Now compare these to any of the others in the industry and you’re paying several hundred dollars more. Almost to the point where you could buy the set and add in 3 wedges and maybe a hybrid for the same price or less than what you paid for the Mizuno, Bridgestone, Srixon or Cobra irons.

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If you’re really concerned about your needs and fitting don’t be. Maybe you already know your specs. So if you need them adjusted 2* flat or a 1/2 inch longer it’s not an issue. With all Ben Hogan Golf clubs length, lie and now loft customizations are available at no charge. Another advantage to Ben Hogan Golf  is that their clubs are all handcrafted with no mass production. If you don’t know your specs there are resources on the internet or visit your local fitter. Either way, you can feel safe and secure knowing that one way or another you can be fit into a set of clubs without breaking the bank.

Ben Hogan Golf. I absolutely love the direction that you’ve taken. I also love what you’re doing down in Texas. Your model is a fresh breath of air.

I sincerely hope that more golf consumers look at Ben Hogan Golf. Their equipment is classy and timeless and is at the highest of quality. All of this at the lowest price point in the industry. Stay tuned for more on Ben Hogan Golf as I’m in the process of testing the Equalizer wedges for review. So far I cannot say enough complimentary things about them.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

 

From The Bottom Of My Heart

Well everyone. We made it. Out with the old and in with the new. We bid a fond farewell to 2018 and in a few short hours we’ll be saying hello to a New Year. 2019 we’re ready for ya.

I just wanted to take the time to say a few words to you…my readers. Before I say anything further I just wanted to simply… Thank-you!! 

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Without all of you taking a few short minutes out of your busy lives to quickly read my articles I wouldn’t be doing any of this. It’s very humbling for me that you take any time take a look at what I have to say. From the beginning of me starting my own golf blog I was happy if anything I said reached one pair of eyeballs. I underwent a name change… re-brand what ever you want to call it. I was starting to gain traction when I decided that Alexander Toth Golf was no longer going to be feasible for growing a product. So in 2017, right before the PGA Show I made a difficult choice to start all over. Close the chapter on Alexander Toth Golf and start Until The Next Tee. When the dust settled in 2017 my stats were low and there was part of me that regretted the change. But, I decided to stay with it for another year.

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2018 was a year that was unreal for me. All of the regrets that I may have had slowly started to get forgotten. I was watching my site views grow per day and month and suddenly things were looking promising. In 2017, I had around 7,200 views (here at my .blog) while the .com gathered a little more. 2018 was a record-breaking year. All of the years that I’ve been writing and blogging I’ve never seen a year like this. The month of December alone was my best month ever by nearly 2,000 views and that too humbles me. After all, I’m just one little guy. It may not look like anything compared to the big guys (THP, WRX, MGS, Golfballed etc) but I’m happy with what my site has become and the growth that it’s seen. I’ve worked my arse off to get to this point. Funny thing this is all without Search Engine Optimization.

Without the companies that jumped on board with me to give me a shot… it couldn’t have been done without you. Bridgestone Golf, Ben Hogan Golf Equipment Company, Cobra Golf, Callaway Golf, Tour Edge Golf, FlightScope (mevo), R-Motion, Shot Scope, Bald Head Blues, Loudmouth Golf, Bolle Eyewear and so many others all gave me a chance to test and review their products. Thanks so much! Later on, it was the likes of Wilson Golf, Srixon/Cleveland/XXIO, TaylorMade Golf Canada, Bettinardi Golf and once again Cobra Golf all made me privy to press releases of soon-to-be released products.

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Look for the review on the Equalizer wedge from Ben Hogan Golf in 2019.

I have to give thanks to marketing firms like Mary Beth Lacy, Vanessa Price (Read The Greens), Stuart Goldstein (Raker Goldstein), Al Abrams, Joe Wieczorek (The Media Group) and David Wheatley (Medi8 Golf) who sent me press releases to keep myself and my readers up-to date with products in manufacturers pipelines. Some of these releases also lead to reviews like Nexbelt, Shot Scope V2 and so many others. Thank-you everyone!!

2019 is going to be even better yet. Look for several changes. Some changes have already taken place like adding Crystal to the UTNT team. She’s going to be a real asset to all of this so as always thanks so much for staying by my side like you have for the last 21 years. the coverage that she’s going to provide will be at times edgy and she definitely gives a perspective on products that I likely wouldn’t cover. I’ve already made changes to the way that I’m doing things. More video, a podcast and updates to the site that will make UTNT more like a community. Look for a forum sometime after the 2019 PGA Show as well. Oh… there’s going to be downsizing as well. I’m getting rid of my .com to focus solely on what I have here.

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More golf in 2019. Better not leave these putts short in 2019.

2019 is a year where I will have other goals as well. Some golf-related and others that will only help my golf. For golf, yes I need to get out and play more. Sometimes this is hard to do when you work in the industry. But it’s something that I’m going to strive towards. While we’re at it… I need to address my putting while I’m out there. You can’t make putts if they don’t reach the hole (thanks Shot Scope V2). Is tournament golf and playing competitively in the cards? It might be but much of that depends on my amount of play and practice and of course my health. That said, I’m going to try to stay out of hospitals and have no more Strokes.

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Back here in three weeks.

December 2018 is finishing strong and we’re going to carry that momentum into 2019. Thanks everyone for being there and taking the time. 2019 will be fun and just think.. the PGA Show is fast approaching.

One thing remains for sure. The mission statement. Honest and unbiased reviews should go without saying. Being genuine is another thing altogether. I will always guarantee that we will remain genuine. In our reviews and editorials. If we don’t stay true to who we are than why bother?

From Crystal ,my children and myself. Thank-you!! Stay safe and please don’t drink and drive. #SeeUOnTheNextTee.

Until The Next Tee!!

#FightAndGrind

Ben Hogan Golf Equipment Company Debuts Ft. Worth WHITE Irons In Response to Exceptional Global Demand by Highly Skilled Golfers

I really am curious to see what the Ben Hogan Golf Equipment Company has up their collective sleeves with the release of the new Ft. Worth WHITE irons. I mean the original Ft. Worth irons that were released in 2015 were impressive. They featured a great feeling forged head and aesthetics second to nobody. I was at the 2015 PGA Merchandise Show (and Demo Day) that year to see them in person and swing them. Since that time, I’ve been pretty impressed with every product of theirs to this point.

Earlier in 2018, the Ben Hogan Golf Equipment Company released a stealthy, sexy BLACK version of the Ft. Worth irons. These were irons that really grabbed my attention although I would have concerns about the durability of the finish. could the same concern hold true for WHITE? There are advantages of considering Ben Hogan products with one of them being a fair price point. A 7-piece iron set can be purchased for $700 and can be customized for no upcharge. The Ben Hogan Golf Equipment Company a company that listens to its customers/consumers. Such a novel approach… a rarity.

For more information on the Ft. Worth WHITE irons please see the press release below as shared by Jared Minski from Mastro Communications.

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New Model Joins the Popular Ft. Worth BLACK Irons;Nickel-Chrome Clubhead Finish Irons Now Available Only at BenHoganGolf.com

“Fort Worth, Texas – October 15, 2018 –  Ben Hogan Golf Equipment Company (BHGEC) has introduced Ft. Worth WHITE Irons, a complimentary line of custom, hand-crafted forged irons that answer widespread golfer demand for a traditional nickel-chrome clubhead finish in their blade-style iron model.

The new irons join the popular Ft. Worth BLACK irons, one of Ben Hogan Golf’s most successful product lines, which feature a unique Diamond Black Metal (DBM) finish. The new ‘white’ irons are available for purchase immediately without retail mark-up thanks to BHG’s proven direct-to-consumer sales and distribution model that offers unprecedented pricing for high-performance, custom-made forged irons.  

“The Ft. Worth White Irons are illustrative of how Ben Hogan Golf Equipment Company interacts with and listens to its customers,” said Scott White, President and CEO, Ben Hogan Golf Equipment Company.  “On the heels of our sales success with the Ft. Worth Black Irons,  we found many ‘traditionalists’ who wanted to play this iron design with the standard nickel-chrome finish, so we accommodated them with this launch.”

White adds, “As with the Ft. Worth BLACK irons, the WHITE irons will be custom-built clubs to individual golfer’s specifications. But, most importantly, unlike other brands who launch a product that is not readily available, our exclusive factory-direct business model allows us to put these irons in the hands of golfers immediately and at hundreds of dollars less than they would pay for competitive products through green-grass and retail channels.”

The Ft. Worth White Irons feature a traditional forged blade design that is engineered for serious, accomplished players seeking a rare blend of feel, consistency, accuracy and forgiveness. Extensive player and machine testing validate that the irons generate a more penetrating ball flight on scoring irons, higher initial launch angles on long irons and better distance control on off-center hits, when compared with competitive irons. This is a direct result of dual Dynamic Progressive Weighting and Adaptive Perimeter Weighting Systems, which allow Ben Hogan engineers to optimize the size, shape and depth of the unique ‘depression cavity’ on the rear of each club head.

The new Ft. Worth White Irons also feature proprietary enhanced V-Sole® Technology, which is the most versatile sole in golf and has long been a trademark of Ben Hogan irons and wedges. It combines a high bounce leading edge and low bounce trailing edge on the sole and allows for easy manipulation of the club head no matter the lie and without changing the loft. The bounce angles on the Ft. Worth White Irons have been re-engineered slightly on each club head to eliminate ‘grab’ by the turf, especially on less-than-full shots.

Further, the Ben Hogan Golf Equipment Company’s signature PreciseLoft® System has been simplified in the Ft. Worth WHITE Irons. While the Company remains committed to consistent 4-degree loft gaps between each iron for optimal distance gapping and to minimize loft ‘compression’ at the short end of the set, the Ft. Worth WHITE Irons will only be offered in one loft matrix. The mid-high launch profile (22 to 46-degrees) is preferred by the vast majority of Ben Hogan iron players.  Ft. Worth White Irons will be stamped with traditional numbers (#4 – PW) on the sole.

As with all Ben Hogan irons, the Ft. Worth WHITE Irons can be customized at no charge and golfers can specify length, lie, loft and grips (standard or mid-sized) as well as their choice of a variety of steel and graphite shafts.

The Ft. Worth White Irons are available for purchase at www.BenHoganGolf.com exclusively. True to the company’s innovative Factory-Direct distribution and pricing strategy, they are sold direct-to-consumers for $700.00 per seven-piece set (#4 iron – Pitching Wedge). Moreover, the Company offers a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Company.

To learn more about Ben Hogan Golf, please visit www.benhogangolf.com.  Keep up-to-date with all of the latest Ben Hogan Golf news on social media:

Twitter: @BHGolfEquipment; Facebook: @BenHoganGolfEquipmentCompany; Instagram @BenHoganGolf

 

About Ben Hogan Golf Equipment

The Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs.  The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953.  The Company offers their premium products online at www.benhogangolf.com exclusively.  By eliminating the retail “middleman”, the Company’s cost structure is minimized, and consumers are able to purchase high-quality golf equipment at factory-direct prices. © 2018 Ben Hogan Golf Equipment Company, LLC.”

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Until The Next Tee!!

#fightandgrind #seeuonthenexttee

Ben Hogan Golf Equipment Company Celebrates 65th Anniversary of Legendary Golfer Ben Hogan Founding His Original Equipment Franchise

Company Honors Hogan by Showcasing 1953 Letter Introducing his Company & Commitment to Golf Clubs

That Offer “… the best performing design, the best feel for contacting the golf ball, and the best eye appeal”

 

Fort Worth, Texas – October 5, 2018 –  When legendary golfer Ben Hogan founded his equipment company on October 5th, 1953, he backed his brand by saying his products would offer “… the best performing design, the best feel for contacting the golf ball, and the best eye appeal.”  Today, 65 years to the day after Ben Hogan launched his brand, the Ben Hogan Golf Equipment Company (BHGEC) is celebrating the anniversary of one of golf’s most iconic names by showcasing the original letter from its namesake speaking to his vision for golf equipment innovation, while reaffirming the Company’s commitment to deliver the same quality products that Mr. Hogan promised.

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“Ben Hogan entered the equipment business with the same singular focus that drove his success on the golf course,” said Scott White, President & CEO, Ben Hogan Golf Equipment Company.  “Mr. Hogan was obsessed with precision and perfection, and he made it his mission to design and build the finest golf clubs ever made. Today, the Company Ben Hogan founded remains more dedicated than ever to his vision.  We don’t take our responsibility of upholding Mr. Hogan’s legacy lightly.”

White adds, “We’re confident Mr. Hogan would be proud of the modern-day forged irons and wedges that bear his name, which are born using his renowned club making philosophies that have endured for decades.  We also think he would be elated to know that serious golfers can purchase hand-crafted, custom-made products directly from his company.  Mr. Hogan was an innovator … and a shrewd businessman.  Being able to offer golf equipment of exceptional quality without retail mark-up and obscene profit margins is good for golfers, and it’s an idea Mr. Hogan was passionate about.”

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Today, BHGEC is experiencing multi-million dollar sales growth thanks to its unique direct-to-consumer business model that has generated strong demand among serious, committed players for custom, hand-crafted forged irons and wedges, plus hybrids, utility clubs and Tour-quality accessories. Heading into 2019, the Company is planning the roll-out of several new product lines, which includes entering into some new product categories.

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Adds White, “We have been methodical in developing and executing our direct-to-consumer business model. Now that this strategy has proven successful, we are moving forward with the next phase in our plan. Entering additional product categories is exciting for us but, as always, we won’t do so until we have a product worthy of Mr. Hogan’s signature. That is why we wanted to re-release Mr. Hogan’s founder’s letter and let golfers know that we remain firmly committed to his mission.”

 

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Until The Next Tee!!

#seeuonthenexttee #fightandgrind