Ben Hogan Golf Equipment Company

Ben Hogan Golf Equipment Company Debuts Ft. Worth WHITE Irons In Response to Exceptional Global Demand by Highly Skilled Golfers

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I really am curious to see what the Ben Hogan Golf Equipment Company has up their collective sleeves with the release of the new Ft. Worth WHITE irons. I mean the original Ft. Worth irons that were released in 2015 were impressive. They featured a great feeling forged head and aesthetics second to nobody. I was at the 2015 PGA Merchandise Show (and Demo Day) that year to see them in person and swing them. Since that time, I’ve been pretty impressed with every product of theirs to this point.

Earlier in 2018, the Ben Hogan Golf Equipment Company released a stealthy, sexy BLACK version of the Ft. Worth irons. These were irons that really grabbed my attention although I would have concerns about the durability of the finish. could the same concern hold true for WHITE? There are advantages of considering Ben Hogan products with one of them being a fair price point. A 7-piece iron set can be purchased for $700 and can be customized for no upcharge. The Ben Hogan Golf Equipment Company a company that listens to its customers/consumers. Such a novel approach… a rarity.

For more information on the Ft. Worth WHITE irons please see the press release below as shared by Jared Minski from Mastro Communications.

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New Model Joins the Popular Ft. Worth BLACK Irons;Nickel-Chrome Clubhead Finish Irons Now Available Only at BenHoganGolf.com

“Fort Worth, Texas – October 15, 2018 –  Ben Hogan Golf Equipment Company (BHGEC) has introduced Ft. Worth WHITE Irons, a complimentary line of custom, hand-crafted forged irons that answer widespread golfer demand for a traditional nickel-chrome clubhead finish in their blade-style iron model.

The new irons join the popular Ft. Worth BLACK irons, one of Ben Hogan Golf’s most successful product lines, which feature a unique Diamond Black Metal (DBM) finish. The new ‘white’ irons are available for purchase immediately without retail mark-up thanks to BHG’s proven direct-to-consumer sales and distribution model that offers unprecedented pricing for high-performance, custom-made forged irons.  

“The Ft. Worth White Irons are illustrative of how Ben Hogan Golf Equipment Company interacts with and listens to its customers,” said Scott White, President and CEO, Ben Hogan Golf Equipment Company.  “On the heels of our sales success with the Ft. Worth Black Irons,  we found many ‘traditionalists’ who wanted to play this iron design with the standard nickel-chrome finish, so we accommodated them with this launch.”

White adds, “As with the Ft. Worth BLACK irons, the WHITE irons will be custom-built clubs to individual golfer’s specifications. But, most importantly, unlike other brands who launch a product that is not readily available, our exclusive factory-direct business model allows us to put these irons in the hands of golfers immediately and at hundreds of dollars less than they would pay for competitive products through green-grass and retail channels.”

The Ft. Worth White Irons feature a traditional forged blade design that is engineered for serious, accomplished players seeking a rare blend of feel, consistency, accuracy and forgiveness. Extensive player and machine testing validate that the irons generate a more penetrating ball flight on scoring irons, higher initial launch angles on long irons and better distance control on off-center hits, when compared with competitive irons. This is a direct result of dual Dynamic Progressive Weighting and Adaptive Perimeter Weighting Systems, which allow Ben Hogan engineers to optimize the size, shape and depth of the unique ‘depression cavity’ on the rear of each club head.

The new Ft. Worth White Irons also feature proprietary enhanced V-Sole® Technology, which is the most versatile sole in golf and has long been a trademark of Ben Hogan irons and wedges. It combines a high bounce leading edge and low bounce trailing edge on the sole and allows for easy manipulation of the club head no matter the lie and without changing the loft. The bounce angles on the Ft. Worth White Irons have been re-engineered slightly on each club head to eliminate ‘grab’ by the turf, especially on less-than-full shots.

Further, the Ben Hogan Golf Equipment Company’s signature PreciseLoft® System has been simplified in the Ft. Worth WHITE Irons. While the Company remains committed to consistent 4-degree loft gaps between each iron for optimal distance gapping and to minimize loft ‘compression’ at the short end of the set, the Ft. Worth WHITE Irons will only be offered in one loft matrix. The mid-high launch profile (22 to 46-degrees) is preferred by the vast majority of Ben Hogan iron players.  Ft. Worth White Irons will be stamped with traditional numbers (#4 – PW) on the sole.

As with all Ben Hogan irons, the Ft. Worth WHITE Irons can be customized at no charge and golfers can specify length, lie, loft and grips (standard or mid-sized) as well as their choice of a variety of steel and graphite shafts.

The Ft. Worth White Irons are available for purchase at www.BenHoganGolf.com exclusively. True to the company’s innovative Factory-Direct distribution and pricing strategy, they are sold direct-to-consumers for $700.00 per seven-piece set (#4 iron – Pitching Wedge). Moreover, the Company offers a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Company.

To learn more about Ben Hogan Golf, please visit www.benhogangolf.com.  Keep up-to-date with all of the latest Ben Hogan Golf news on social media:

Twitter: @BHGolfEquipment; Facebook: @BenHoganGolfEquipmentCompany; Instagram @BenHoganGolf

 

About Ben Hogan Golf Equipment

The Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs.  The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953.  The Company offers their premium products online at www.benhogangolf.com exclusively.  By eliminating the retail “middleman”, the Company’s cost structure is minimized, and consumers are able to purchase high-quality golf equipment at factory-direct prices. © 2018 Ben Hogan Golf Equipment Company, LLC.”

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Ben Hogan Golf Equipment Company Celebrates 65th Anniversary of Legendary Golfer Ben Hogan Founding His Original Equipment Franchise

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Company Honors Hogan by Showcasing 1953 Letter Introducing his Company & Commitment to Golf Clubs

That Offer “… the best performing design, the best feel for contacting the golf ball, and the best eye appeal”

 

Fort Worth, Texas – October 5, 2018 –  When legendary golfer Ben Hogan founded his equipment company on October 5th, 1953, he backed his brand by saying his products would offer “… the best performing design, the best feel for contacting the golf ball, and the best eye appeal.”  Today, 65 years to the day after Ben Hogan launched his brand, the Ben Hogan Golf Equipment Company (BHGEC) is celebrating the anniversary of one of golf’s most iconic names by showcasing the original letter from its namesake speaking to his vision for golf equipment innovation, while reaffirming the Company’s commitment to deliver the same quality products that Mr. Hogan promised.

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“Ben Hogan entered the equipment business with the same singular focus that drove his success on the golf course,” said Scott White, President & CEO, Ben Hogan Golf Equipment Company.  “Mr. Hogan was obsessed with precision and perfection, and he made it his mission to design and build the finest golf clubs ever made. Today, the Company Ben Hogan founded remains more dedicated than ever to his vision.  We don’t take our responsibility of upholding Mr. Hogan’s legacy lightly.”

White adds, “We’re confident Mr. Hogan would be proud of the modern-day forged irons and wedges that bear his name, which are born using his renowned club making philosophies that have endured for decades.  We also think he would be elated to know that serious golfers can purchase hand-crafted, custom-made products directly from his company.  Mr. Hogan was an innovator … and a shrewd businessman.  Being able to offer golf equipment of exceptional quality without retail mark-up and obscene profit margins is good for golfers, and it’s an idea Mr. Hogan was passionate about.”

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Today, BHGEC is experiencing multi-million dollar sales growth thanks to its unique direct-to-consumer business model that has generated strong demand among serious, committed players for custom, hand-crafted forged irons and wedges, plus hybrids, utility clubs and Tour-quality accessories. Heading into 2019, the Company is planning the roll-out of several new product lines, which includes entering into some new product categories.

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Adds White, “We have been methodical in developing and executing our direct-to-consumer business model. Now that this strategy has proven successful, we are moving forward with the next phase in our plan. Entering additional product categories is exciting for us but, as always, we won’t do so until we have a product worthy of Mr. Hogan’s signature. That is why we wanted to re-release Mr. Hogan’s founder’s letter and let golfers know that we remain firmly committed to his mission.”

 

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Back In Canada… The Ben Hogan Golf Equipment Company

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The Ben Hogan Golf Equipment Company is Back … in Canada!

72 Years After Legendary Golfer Ben Hogan Captured The Canadian Open, Iconic

Hand-Crafted Ben Hogan Edge Forged Irons Now Available for Unique

Factory-Direct Purchase by Golfers Across Canada

Best-in-Class Pricing, Shipping Program Provides Significant Savings

When Compared to Canadian Retail Costs; 3 Time PGA TOUR Winner J.J. Henry

to use Ben Hogan Irons at Canadian Open

Fort Worth, Texas – July 24, 2018 –  The iconic Ben Hogan Golf Equipment brand, founded in 1953 by one of the game’s greatest golfers,  is back … in Canada.  In timely fashion, 72 years after Ben Hogan captured his first and only professional victory in Canada – winning the Winnipeg Canadian Professional Golf Open in 1946 – and in conjunction with the 2018 RBC Canadian Open, the Ben Hogan Golf Equipment Company has introduced a complete line of new iron sets, wedges and accessories for golfers throughout Canada.

 

As part of its international re-launch, Ben Hogan Golf has created a unique factory-direct purchase and shipping program, whereby golfers throughout Canada can save significantly as compared to competitive products purchased through brick and mortar retail outlets.

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Highlighting the 2018 Ben Hogan line of products are the new, re-engineered Ben Hogan Edge forged, game-enhancement irons, modeled after one of golf’s most successful iron sets and designed to provide the rare combination of ‘feel with forgiveness.’  In addition to the re-engineered Ben Hogan Edge irons, the complete 2018 line-up of Ben Hogan Golf products can be purchased exclusively at  www.BenHoganGolf.com.

 

3-Time PGA Tour winner J.J. Henry will be teeing it up with Ben Hogan Irons as he competes in the RBC Canadian Open, July 26-29 at Glen Abbey GC, Oakville, Ontario.

 

“72 years ago Ben Hogan captured his only professional victory in Canada, so it is only fitting that we re-introduce the iconic brand to golfers prior to the 2018 RBC Canadian Open,” said Scott White, President & CEO, Ben Hogan Golf Equipment Company.  “All Ben Hogan golf equipment … irons, wedges, hybrids and utility clubs … are hand-crafted, one at a time in our Fort Worth, Texas factory.  This allows us to maintain exceptionally high quality control levels.  Because we only sell directly to the consumer via our website, retail markup is eliminated.  As a result, our tour-quality products cost about half of what competitive products would be priced at in a pro or retail shop.  Even with international shipping costs factored in, customers throughout Canada will be able to buy Ben Hogan Golf Equipment at surprisingly affordable prices.”

 

Re-Engineered Ben Hogan Edge Irons

The original Ben Hogan Edge Irons, which were introduced thirty years ago, gained acclaim as the game’s preeminent ‘Game Enhancement’ irons. Many serious golfers played the Ben Hogan Edge Irons because they looked and felt like a player’s iron, but offered the same forgiveness and playability of an investment cast ‘game improvement’ iron designed for beginners and less skilled players.

 

In 2018, the Ben Hogan Edge Irons have been re-engineered with that same principle of providing exceptional feedback, as golfers can actually feel what they are doing, right or wrong, at impact, and minimize the effect of off-center hits. Now, golfers don’t have to choose between aesthetics and performance.

 

This feel principle is achieved through proven perimeter weighting technology, whereby engineers position weight around the edges or perimeter of the head to create more stability and forgiveness. Up until now, it has been nearly impossible for the golf industry to incorporate perimeter weighting into a single-piece forged iron.  However, the Ben Hogan engineering team answered the challenge and constructed the new Ben Hogan Edge Irons using two separate forged parts.  In achieving this innovation, the hosel and back frame are forged first, then the forged face is laser-welded into place.  While difficult to manufacture, this process allowed the design team to create and deliver exceptional perimeter weighting inside the club head.

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Additionally, highly engineered, hollow head construction allows the thickness of the club face to be varied throughout the set.  The longer irons with stronger lofts have a very thin, yet strong face that promotes more distance, even on off-center hits struck on the toe or heel. The mid and short irons incorporate a progressively thicker face design which provides for a solid feel on scoring shots. As a result, and on average, the Ben Hogan Edge Irons are 12% larger than the tour-proven Ben Hogan PTx Irons. This creates a larger and more forgiving hitting area as shots that are struck closer to the toe or heel, or high or low on the face will perform much like they were hit on the sweet spot.

 

Also, the Ben Hogan Edge Irons are slightly offset. This provides more time for the hands to square up at impact. It also creates a steeper descent angle for higher shot trajectories that better hold the greens. A thicker top line creates an appearance of more mass in the club head which provides more confidence at address.

 

Further, enhanced V-Sole® Technology on the Ben Hogan Edge Irons benefits players of all skill levels. V-Sole Technology, which has long been a trademark of Ben Hogan irons and wedges, has been redesigned and ‘softened’ from sole to face, now combining a high bounce leading edge and low bounce trailing edge on the sole. This innovation minimizes ‘digging’ or ‘dragging’ to ensure solid impact, no matter the turf condition.

 

The longstanding Ben Hogan Precise Loft System has also been simplified in the new Ben Hogan Edge Irons.  The Company remains committed to consistent 4-degree loft gaps between each iron for optimal distance gapping and to minimize loft ‘compression’ at the short end of the set.

 

As with all Ben Hogan irons, the Ben Hogan Edge Irons can be customized at no charge. Golfers can select specific lengths, lies, and grips (standard or mid-sized) as well as their choice of a variety of steel and graphite shafts.

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True to the company’s innovative factory-direct distribution and pricing strategy, products like the Ben Hogan Edge Irons are shipped  direct-to-consumers in Canada for $735.00 ($USD) per seven-piece set (#4 iron – Pitching Wedge).  The Company offers a variety of Express and Expedited shipping options via both DHL Express and United Parcel Service (UPS) with guaranteed arrival to any destination in Canada in ten (10) days or less.  Express and Expedited shipping costs vary by region, but tend to average between $80 and $140 ($USD) for a set of irons.  The Company plans to introduce lower cost ‘Economy’ shipping options soon.

 

Ben Hogan Golf Company now provides short-term financing with NO interest, allowing golfers to pay for their new clubs over a period of time. And, players can Trade-UP their old equipment to offset the costs. Visit www.BenHoganGolf.com for more details.

 

About Ben Hogan Golf Equipment

 

The Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs.  The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953.  The Company offers their premium products online at www.benhogangolf.com exclusively.  By eliminating the retail “middleman”, the Company’s cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices.

Until The Next Tee!!