Antigua Looks To Mainstream Fashion To Set Spring 2018 Trends For Women’s Fashion

PEORIA, AZ – Antigua Group, Inc. – one of the nation’s leading designers and marketers of lifestyle and golf apparel under the distinguished Antigua brand – is setting trends for Spring 2018 with its women’s clothing collection.

“The Spring 2018 Antigua ladies golf collection is a unique play on several trends in the sportswear market,” says Ron McPherson, CEO of Antigua. “By constantly monitoring high-fashion trends, we determine which are relevant to golf and seem to have some longevity in the marketplace. The 2018 collection features three major trends.”

 

Holographic Effects

The first trend taking the fashion market by storm is the holographic effect. Textile prints, trims, accessories and even hair and nail color all utilize some form of a hologram. Some manifest as a true multi-color holographic effect, while others offer a more subtle combination of light bright shades that give the appearance of a prism light spectrum.

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Photo Credit: antigua.com

Regardless of how it’s used, the hologram is a trip down memory lane bringing flashbacks of the late 80’s and early 90’s fashion. Thankfully the holographic effect of today’s world is slightly less plastic looking and more organic in feel. Instead of creating fabrics that appear holographic, designers have been using foil prints, screen prints and heat transfers. All are soft against the body and allude to the effect of a sunset, both simultaneously calming and visually stunning.

 

Color Mixture

Another major trend is mixing deep vibrant colors with soft bright colors. Overall, color plays a key role in how a collection is merchandised for both buyers and end customers. This new collection includes two different color palettes, providing endless merchandising options. One color palette groups bold vibrant colors, including Boysenberry, Cherry, Poseidon, Spearmint and Sunflower. The alternative palette features softer bright shades like Mandarin, Oceanside, Meringue, Iris and Rose. This color-on-color trend makes what was once a basic polo suddenly appear original and contemporary. Several styles in the collection mix colors from both palettes, in which each deep shade is mixed with a soft shade. The soft color takes the bold color down a notch and makes it feel both modern and wearable.

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Photo Credit: antigua.com

 

Patterns and Prints

The last trend is the use of patterns and prints. Never before have printed fabrics played such a key role in ladies’ golf. Previously prints were seen as over-the-top, but now it’s difficult to find a ladies’ golf line that doesn’t have multiple versions of an all-over print. The 2018 line includes a few printed styles that appeal to our entire customer base. Some styles feature an all-over printed pattern, others just a small detail, such as a printed side inset. Prints have remained geometric in style, embodied by abstract artwork, and are overall symmetrical in feel.

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Photo Credit: antigua.com

 

For details on Antigua’s Spring 2018 Women’s Collection, visit antigua.com.

 

Until The Next Tee!!

Antigua Named As Provider For U.S. Women’s 2017 Solheim Cup Team

Recently, I released a press release introducing the 2017 Summer Women’s Apparel line from Antigua Sports. Last week, the team representing the United States against Europe was introduced by team captain Juli Inkster. Initially past Solheim Cup team stalwart Paula Creamer was left off of the team but has since replaced the injured Jessica Korda.

Mary Beth Lacy of golf public relations firm Mary Beth Lacy Inc shared a press release with me. In the press release below it was announced that Antigua will be the United States teams apparel provider. Please see below for more details and scripting.

 

                                         

 

 

FOR IMMEDIATE RELEASE

August 10, 2017

Antigua to Serve as Provider for Team USA’s Uniforms at the 2017 Solheim Cup  

    

PEORIA, Ariz., August 10, 2017 – Antigua Group, Inc., one of the nation’s leading designers and marketers of lifestyle and golf apparel under the distinguished Antigua brand, has been named the provider for Team USA’s uniforms at the 2017 Solheim Cup.

The 2017 Solheim Cup will be held at Des Moines Golf and Country Club in West Des Moines, Iowa from Aug. 18-20.
Having created Team USA’s clothing at the last three Solheim Cups, working on the 2017 uniforms presented a unique challenge for Antigua designer Danielle Dellios, who created something fresh and new using the traditional red, white and blue color scheme.
“Instead of coming up with designs that were solely ‘Americana’ in feeling, I decided to give the team a more sport-driven look,” said Dellios. The abstract prints in the new designs are a big change from the previous outfit presentation.
Team USA captain Juli Inkster has been very active with input on the uniform designs for both her winning team in 2015 in Germany and for the 2017 uniforms.
“She also loves to get American fans involved by asking them to wear red one day, white

Ascend

another day, and navy blue the third day — to support the team’s efforts on the course,” said Dellios. “She has been fantastic to work with through the whole process.”

The Friday outfit for the first day of competition at the 2017 Solheim Cup features a new take on polka dots – the red and white print Ascend polo is matched with the Ascend skort and short that sport a mirrored version of the same print, in white with red dots. The gradient dotted pattern creates an optical illusion.
Prize

The team will start Saturday’s matches wearing the Prize polo and skort. The polo features a zip placket, a solid white body with contrast navy color printed insets. The print pattern is reminiscent of all-over sequins, minus the metallic effect. The coordinating skort is printed all-over with solid white welt pockets and waistband. Both the polo and skort feature a stretch jersey knit fabric.

On Sunday, the team will don mostly white with an asymmetrical engineered printed navy and red triangle. The Pyramid polo features a snap placket with front and back printed panels. The

Pyramid

 

Until The Next Tee!!

Antigua Summer 2017 Women’s Collection

I realize that according to the calendar we are technically into the second week of August. Unfortunately that means that summer is marching its way into fall. But there is good news as well. There are several weeks of gorgeous weather and up here we have seen 80’s in October. Not bad for the land of maple syrup, Peameal Bacon (which is REAL Canadian Bacon), and of course igloos. Of course I jest.

At any rate, I’ve wanted to start gearing more articles towards any/more of our golfers of the “gentler sex”. Yes ladies.. this article is for you. I realized some time ago that I was missing out on a huge demographic so I’m going to start catering more articles towards you.

In this press release that I received from Mary Beth Lacy of Mary Beth Lacy Inc (a golf public relations firm) long-time sports apparel brand Antigua Sportswear introduced their summer line for 2017. While I was in attendance at the 2017 PGA Merchandise this past January I had the absolute pleasure of talking to Antigua VP of Operations Pamela Miller about the upcoming season as it related to what Antigua was releasing. On the women’s apparel side of things the colours were vivid, bright and very appealing. Blues and yellows really dominated with a little orange along the way. I know that a majority of my female membership of a course that I was the Director of Golf at preferred sleeveless golf shirts and Antigua nailed these types of styles. At any rate please read the press release below.

 

Antigua Summer 2017 Women’s Golf Collection

PEORIA, AZ – The Antigua Group, Inc. – one of the nation’s leading designers and marketers of lifestyle and golf apparel under the distinguished Antigua brand – debuted its  2017 Women’s Golf Collection.
“The 2017 ladies golf collection is a continuation of the simplicity that the ’16 line embodied,” says Danielle Dellios, Antigua women’s designer. “In the new collection, fabrics and colors play a key role versus styling and silhouette. The market was calling for a fresh take on primary color, which was made possible by mixing colors together. Thus, each grouping consists of two primaries. For example, our new green color, Cypress, is mixed with a bright blue color, Cabana. There are a total of four-color combos, each mixing two primary colors. Every printed, striped or colorblocked style within the collection mixes the two colors, instead of using traditional neutral accents like grey or khaki. Combining two complementary primary shades really pops. Prints are as strong as ever in the marketplace, which meant creating unique artwork that could also be used to mix colors and give new life to basic styles.”
Antigua 2017 Women's Apparel
Antigua 2017 Women’s Apparel
Styles
One of the new sleeveless styles, Mischief, features an asymmetrical fabric blocking detailusing a printed geometric pattern run at an angle across the top of the garment and a solid poly mesh fabric for the bottom half. Not only does the multi-color print allow women to wear multiple different-colored bottoms, the print’s asymmetry perfectly highlights a logo.
Another unique style, Sterling, is a long sleeve, half-zip pullover. It features ultra-soft peached jersey fabric, run in solid color for the body, and a space dye pattern for the insets. The space dye fabric incorporates two primary colors along with black and white, and also offers a new type of “heather” effect with the start and stop of the multi colored yarn.
Trust features an ultra-light, high-stretch woven fabric, along with a fewfeminine details such as rounded tail bottom and pin-tucks at the top shoulder. “For the first time ever, we’ve introduced a lightweight stretch woven polo,” says Dellios. Trust is a prime example of the big on-and-off-course trend currently going on. A woman can wear this stretch woven polo on the course and also on the weekends. It’s casual enough to don running errands but also sophisticated enough with its no-stitch self-fabric collar and covered button placket.
The ladies sleeveless Jewel style features Antigua’s one-of-a-kind geometric jacquard Desert Dry moisture wicking knit fabric.  The textured face and flat-back fabrication is smooth against the body and allows for optimal wicking performance at the face.  The sleeveless Jewel is one of Antigua’s best-selling pieces because the fabric has a unique drape that women of any age find flattering.  The hidden ribbon and snaps at the top shoulder seam are great for holding a bra strap in place for a worry-free swing.
Haven is one of the line’s more technical styles, combining a few simple details that make it appear more sporty and athletic. Silicone printing has been popular for a while. “But instead of running an all-over print, I used a single line of printed color around the zipper placket and collar,” says Dellios. “The color silicone print is placed on an all-white-bodied garment. The print on the collar gives the illusion of tipping with the tech feel of silicone, while the pointelle mesh pattern insets and sleeves ensure that the garment keeps the golfer cool and dry.”
Rogue is the most creative and fun polo style in the ’17 line. It mixes the entire color palette in an all-over linear sublimation print. This style can be worn with any color of our bottoms, along with any white or black bottom that a woman might already have at home. “Since the print is bold, I kept the styling traditional with a button placket and open cuff,” says Dellios. “I also ran the bold print from Rogue in our knit skort called Cinch. We have carried Cinch in solid colors for years, and it’s one of our best-selling bottoms, so it was a given to run it in the print.”
Leggings has become a popular trend in golf wear — many women prefer to wear leggings on the course, either by themselves or with a skirt over. “With the ath-leisure trend still big, I decided it would be a good opportunity to put a basic legging and skirt in the line,” says Dellios. The Backspin legging features a heavy peached jersey that provides maximum coverage and soft handfeel. It comes in solid black and black heather. Its counterpart is the Enclave skirt, a basic, lightweight stretch woven with a high-low hemline and zipper hip pockets at the front. It comes in black only.
About Antigua
Headquartered in Peoria, Arizona, The Antigua Group, through its license sports division, holds license agreements with National Football League (NFL), Major League Baseball (MLB), Minor League Baseball (MiLB), Major League Soccer (MLS), National Hockey League (NHL) and the National Basketball Association (NBA), along with numerous American universities and colleges for men’s, women’s and children’s apparel, headwear and luggage. Antigua additionally designs, produces and supplies product for corporate America and specialty retail managed under its corporate division. Its golf division also holds license agreements with the PGA TOUR, LPGA and the PGA of America

Until The Next Tee!!