Stay Connected But Elevate

So, I’ve been working on my swing in the backyard. You know, tempo, technique (to an extent), the right feels and just the general strike. But it got me thinking about something important. Connection. So with that, I’d like to offer a tip to golfers struggling out there with distance, direction, and timing.

Tip of the day. Always remember that connection in the #golf swing is good. Just remember the arms need to elevate as well.

Until The Next Tee!!

#fightandgrind #seeuonthenexttee #teeboxchatter

IMPACT PRESS GOLF TO EXHIBIT AT 2020 PGA MERCHANDISE SHOW AND SHOWCASE INNOVATIVE NEW TRAINING AID

(Hackettstown, N.J.) – Impact Press Golf announced today plans to exhibit at the 67th PGA Merchandise Show, Jan. 21-24, 2020, in Orlando, Florida.

“I am pleased to introduce the Impact Press training iron at the world’s largest golf exhibition and to the large audience of PGA professionals and instructors,” said Bill Schmedes III, inventor and owner. “The Impact Press training iron will help golfers of all ages and abilities not only improve their impact position but more importantly improve the key components prior to impact. The result provides golfers with improved contact, better ball control and a tour caliber impact position.”

From Wednesday, Jan. 22 to Friday, Jan. 24, Impact Press Golf will exhibit on the show floor within the equipment hall and showcase in the New Product Zone at the Orange County Convention Center. The Impact Press training iron will retail for $99. The PGA Show special price will be $75.00.

About the PGA Merchandise Show
The 67th PGA Merchandise Show, held Jan. 21-24, 2020, in Orlando, will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Demo Day, the world’s largest professional golf testing event, will be held on Tuesday, Jan. 21, at the Orange County National Golf
Center.

During PGA Show days, Jan. 22-24 at the Orange County Convention Center, PGA
Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. The PGA Merchandise Show is a trade-only event and is not open to the public.

About Impact Press Golf
The Impact Press is a new training iron with a revolutionary design that makes a golfer react to its innovative clubhead design. With a red indicator on the hosel and a green indicator on the top line of the club head, golfers will quickly learn to go “red to green” in their golf swing. Proper use and training with the Impact Press club helps golfers
improve their impact position by improving the pitch of the shaft in the downswing and pushing the hands forward at impact. This provides a golfer with an improved low point of the swing, improved dynamic loft at impact, improved contact and, most importantly, better ball control. For more information please visit http://www.ImpactPressGolf.com.

Video Log – November 14th, 2019

Practicing at 10 at night? Sure why not? Getting in swings at the UTNT Practice Center for Deprived Golfers. Taking swings with the 699 irons from SUB 70, 1031 Forged irons from New Level Golf Equipment and wedges from Ben Hogan. Getting ready for the PGA Show with the Exhibitor List now posted (somewhat) and enjoying a 3 Speed Lager from Amsterdam Brewing. #nooffseason

 

My Love and Appreciation of Golf is Because…

Recently, I wrote an article that was a somewhat scathing account of my season working in a pro shop (that article is here). While it seemed like I was complaining or talking very negatively about working in the golf industry I wasn’t.

The reality is that while there might be a few negatives about working the counter in a pro shop and yes you do see and hear a lot of questionable things (or complaints) there is a lot that I love about it. Before I get into that, however, I just want to point out that at the root of my issues with working at a golf course in a pro shop is that my issues are mostly internal. Namely, my jealousy. I actually get jealous that golfers get out the way that they do but especially our starters and marshalls. Believe it or not, there are guys there that have north of 50-100 rounds of golf played. It must be nice!!

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The fall season. I love this time of the year in the golf industry.

So my love of working in the industry. There aren’t too many industry’s that I can think of where you can enjoy everything from seeing the sun rising, the smell in the air, seeing the wildlife, and the daily banter with individuals who are showing up to “your office” to take part in something that they enjoy. I was once told by a member at a course where I was the Director of Golf that “it’s not about the 5% that are assholes… that it’s about the 95% that aren’t”. He was right in that summary. Yes, you always remember the bad ones but that is human psychology too.

As mentioned, in that editorial I have some great members and guests that show up to my work. For the most part, they are always willing to have a laugh. Truth be told I work in a shop where Mike is a very common name. Out of three guys that work there (my GM notwithstanding), I’m the only one not named Mike. So to say that I’ve often been called Mike on more than one occasion isn’t saying much at all. As a matter of fact, while I can remember the names of 300 members, another 150 league player names and some green fee players I find it humorous that I get called Mike. I’m one person and yes I do wear a name tag that says “Alex”. But that’s okay, they’re excited to be there and maybe a tad distracted. So one day one of my members (Andy) heard this happen no less than 5 times in a short period of time as we were talking. As he walked out he says “Have a great day George” I laughed so hard. Ever since then, it’s been a running joke where we call each other the wrong name. My favourite so far is him calling me “Octavius”. Like I said, banter I love it and welcome it with open arms.

As much as I love the banter what I really look forward to (believe it or not) is Ladies League. After the rush of the weekend, our Ladies League takes place on Monday during the day and evening. It’s a terrific bunch of ladies that play and to be totally honest I look forward to them coming to the course. It’s not just about Blanche who supplies us in the Pro Shop with her jam but it’s the overall vibe of the group. Especially the ladies in the afternoon. They are such a fun group that while they banter they just love being at the course to play some golf. You talk about “growing the game” this is a large portion that the industry needs to realize. Women’s golf is a vast resource that needs to be tapped more across the entire golf industry. But there they are. They come to the course, play nine holes, and then drink wine and eat until the sun sets to mark the end of another day. For the most part, it truly is a social game and an evening out away from the office. I appreciate that!!

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The sun had set on this Ladies League Night.

I guess the last part that I love about working in the golf industry is the education part of it. From a teaching standpoint it’s always great to see the look in a student’s eyes when “they get it”, they make a swing and the ball comes off like it never had for them prior. It’s the part of the education when you break through to a new golfer when you explain why you park the golf cart parallel to the pin. Education, when you get a message through to golfers that there is a business side and why things have to be a certain way and there’s more involved than cutting grass and for them to just simply show up without a tee time… And they get “it”. Lastly, there’s the reason why I write in the first place and have this blog. Whether it’s sharing my opinion through editorials or writing reviews. I love educating people on what’s out there and that there’s another opinion that may not be as popular or the same as their own.

This is why I love and appreciate golf.

Until The Next Tee!!

#seeuonthenexttee #fightandgrind

CAMERON CHAMP VICTORIOUS AT SAFEWAY OPEN

 

Srixon ball loyalist, Cameron Champ, has won the PGA Tour’s Safeway Open in Napa, CA. Champ has now accumulated two PGA Tour wins to go along with one Korn Ferry Tour victory in less than two years since switching to the Srixon Z-STAR XV golf ball. Champ, the Tour’s longest player, places unique demands on his golf ball—one that responds to his unmatched speed off the tee and also gives him the feel around the greens that a PGA Tour player demands. This week, on his way to a one-shot victory, Champ finished first in Driving Distance and first in Scrambling. This is a testament to the talent of Cameron Champ and the golf ball he chooses to play!

 

Congratulations to Cameron Champ on his 2nd PGA Tour victory.

#BuiltForDistance

Safeway Open - Final Round

Check out the equipment our staffer had in the bag:

CAMERON CHAMP – PGA TOUR – SAFEWAY OPEN – NAPA, CA (2ND PGA TOUR WIN)

What’s in Cameron’s Bag:

  • Srixon Z-STAR XV Pure White

Short Par 4 Launches The Magnolia Membership, a New Women’s Subscription Box Styled by LPGA Icon – Lexi Thompson

SARASOTA, FL – April 24, 2019 – Short Par 4, the #1 “Hand Curated Box” for golfers everywhere, announced today that the company is introducing The Magnolia Membership, a new subscription box created exclusively for women. This distinctive membership will include apparel, accessories, and gear, initially inspired, and curated, by the 10-time LPGA Champion, Lexi Thompson.

“I am extremely excited about the launch of the Short Par 4 Magnolia Box, which will bring the same style, convenience, and value that our other box members have been able to experience. We are 100% committed to helping grow the women’s game, and is why we felt it was important to launch an offering for women,” said Bobby DiMeo, Founder, and CEO of Short Par 4.

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The name Magnolia symbolizes the very first time powerful and talented women golfers could compete on the iconic Augusta National Golf Club, a week before the 2019 Masters. This historic moment motivated the name, as well as, an April launch.

“I am so excited to be a part of the Short Par 4 family and the launch of our first ever Women’s box, The Magnolia Box! To be a part of launching a one of a kind box named after a beautiful flower, that is synonymous with golf, is an honor. I am looking forward to collaborating on The Magnolia Box as it becomes a must-have addition to any woman golfer’s life!” said Lexi Thompson.

The Short Par 4 Magnolia Subscription Box will be officially, and personally, introduced by Lexi Thompson, and the Short Par 4 team, at the Pro-Am for the LPGA HUGEL-AIR PREMIA LA Open, held at Wilshire Country Club in Los Angeles, CA. on April 24, 2019. This is the newest golf tournament on the LPGA global stage, which will be the perfect platform for this special announcement.

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Initially, the Short Par 4 Magnolia Subscription Box will be offered on an every-other-month basis, and will include apparel, and accessories from premium brands like PUMA. Each delivery will cost $99, plus shipping. Subscribers who sign up from April 24th through May 31st can expect to receive their first delivery in June.

For more information on the new Short Par 4 Magnolia Subscription Box, please click here:

www.shortpar4.com/pages/lexi-thompson-magnolia-box

 

ABOUT SHORT PAR 4

Short Par 4 is a personal stylist for the golf inspired life that delivers brand name golf apparel, accessories and gear directly to its member’s doorstep – each for up to 60% off retail prices.

The vision of the company is to provide golf enthusiasts with the highest quality products, at member’s only pricing, delivered directly to their doorsteps – keeping their style tight and allowing them to spend more time on the course, not in their closet. As the premier styling service for the golf community, Short Par 4 boasts one of the fastest growing memberships of any subscription box on the web.

Every month, Short Par 4 delivers exclusive brand name golf apparel and products that promise to make their member’s look handsome both on and off the course. Whether on a date, on the tee box or at the office, Short Par 4’s Style Caddies have their members covered!

With a membership for all budget sizes, every box includes top rated and premium golf brands like Under Armour, Nike, Puma and Callaway and burgeoning brands like Travis Mathew, Linksoul, Greyson and more. Each delivery is hand curated according to season and the golfer’s unique style profile that they fill out on the website.

Short Par 4 is represented on all the major golf tours. The company has compiled a global brand ambassador team that includes some of golf’s most iconic players.

 

PGA TOUR:                            Rickie Fowler, Wesley Bryan, John Chin, Tyler Duncan

LPGA TOUR:                          Lexi Thompson

Web.com TOUR:                   Kevin Doughtery, Kevin Lucas

PGA TOUR CHAMPIONS:    Tom Pernice

 

Short Par 4 continues to grow every year since its inception in 2014. Their membership and box shipments are the largest in golf industry, making the company the leading golf subscription service. The company is located in Sarasota, Florida.

For more information, please visit https://www.shortpar4.com/.

Keep up-to-date with all of the Short Par 4 news on social media:

Facebook:

https://www.facebook.com/shortpar4

Twitter:

https://twitter.com/Short_Par4

Instagram:

https://www.instagram.com/shortpar4

DUCA DEL COSMA TAKES BIG STEPS FORWARD IN GLOBAL GOLF MARKET

Luxury Italian shoe brand unveils stunning 2019 shoe collection in over 30 countries

Italian shoe brand Duca del Cosma, the originator of the spikeless golf shoe in 2004, has
unveiled a stunning new global collection of premium shoes for the 2019 season with a host of different styles, textures, prints and color combinations.

Aimed at style-conscious golfers in more than 30 countries worldwide and crafted
exclusively in Europe from the finest quality leathers, the collection includes distinctive shoes, sneakers, and boots in fashionable colors for men and women heading out on the fairways.

All the models in the collection combine fashion with functionality to deliver style and comfort that sets the brand apart from more conventional golf shoe manufacturers.

Most of the eye-catching range is designed for golfers to wear both on and off the golf course, while four new waterproof soft spike models are included for those playing in conditions demanding more grip during the swing.

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Modern technology is featured in the use of various innovative transparent outsole options and an ultra-lightweight EVA midsole that delivers exceptional levels of comfort. Breathable inserts combined with comfortable lasts to ensure the shoes perform for the wearer when playing rounds of golf as well as relaxing after the game.

Once again, Chief designer Baldovino Mattiazzo has created a wonderful range to reflect the brand’s unique Italian DNA. “I bring my ideas and vision for the new range based on the world of fashion that surrounds me in Italy,” he says. “The golf shoes I create are not simply shoes developed from those on the shelves, but a special evolution of fashionable creativity in each style. Each one requires a classic mix of interesting and harmonized cuts, a good choice of color combinations and materials of the highest quality.”

Standout models in the new men’s range include the ETON and CAMELOT shoes; the LA SPEZIA brogue-style shoes in White/Orange and Lion/Croco options; MONTEROSSO and WILDWOOD sneakers in Navy and White; the MASTERS in Navy; plus waterproof soft spiked HERITAGE soft spike shoes in Black/Grey or White/Navy.

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The popular men’s style KUBA is now also available in a Ladies version called the KUBANA (pictured above), which comes in the colors Pink/White and Navy/Silver. Other headline models in the Ladies collection include the MIMOSA in White, Light Blue or Passion Kiss bright pink; plus the CYPRESS waterproof soft spike shoes in Navy/Red or White/Navy.

Duca del Cosma is the official sponsor of the European Tour’s ‘KLM Open’ tournament, held at 12-15 September at The International golf course in Amsterdam, The Netherlands, the home base of the brand.

Further information about the brand, its latest products, and the web shop can be found at http://www.ducadelcosma.com and you can follow them on Facebook, Instagram or Twitter.