When the PGA TOUR announced the new schedule for 2019 last year I was excited more than you can imagine. As a golf fan did you know that our national championship (Canadian Open) is the second oldest championship in golf? There’s only one older and that’s the Open Championship (British Open).

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The issue that I’ve had is the “homer” and patriotic Canadian that I am (yes we exist) has felt for a very long time that the Canadian Open got “screwed over” from the schedulers for the TOUR. Like our national championship was a second-rate event. Following on the heels of a Major championship like the Open Championship is a tournament committee’s nightmare. It becomes a little more difficult to get a star-studded field in line and had it not been for the title sponsor of the Canadian Open (RBC – Royal Bank of Canada) it makes you wonder if we would have still seen the likes of guys with “star power”. Among them Bubba Watson, 2018 Champion Dustin Johnson, Sergio Garcia, Matt Kuchar, and Brandt Snedeker to name a few.

One of the greatest golf shots ever struck happened at one of our Canadian Open’s. There’s likely a chance that every golf fan has seen it. Who remembers the infamous shot that Tiger Woods hit from the fairway bunker at the 2000 Canadian Open (then sponsored by Bell). That shot, to that pin over the water from 218 yards with a 6-iron in that situation was beyond comprehension. He returned in 2001 to defend his crown but I’m not certain that we’ve seen him play the Canadian Open since.

The reality is that nobody moves the needle like Tiger Woods. But news came today that could move the needle in a very Tigeresque way. The camp representing Rory McIlroy announced that Rory McIlroy will be playing the 2019 RBC Canadian Open when it’s contested at the venerable Hamilton Golf & Country Club in Hamilton, Ontario June 3-9. This will be his last tune-up event before the U.S. Open.

After several events where Rory looked like he was back this past weekend saw him breakthrough and win The Players Championship. It’s been a long time since I was that happy about a player winning an event. How good would it be for golf if he returned to the form that we know and love?

Rory… If you would ever do me the honour of reading what I have to say I just want you to know something. You have no idea what it means to me and my fellow Canadian golf fans that you’re playing in “OUR” tournament. The buzz that your appearance will generate I cannot even begin to express other than “WE” will welcome you with open arms. I will personally give you a bottle of the finest ceremonial bottle of maple syrup and a moose (which may not be real) that I can find. Shoot, I’ll treat ya to a pint and an order of Poutine. In return, I ask nothing… Maybe a selfie. Damn, I haven’t been this excited in a very long time.

Rory’s presence alone has made this move such a great thing. Who knows… maybe some other big guns or big cats” will join the party in my “home and native land”.

Until The Next Tee!!

#FightAndGrind #SeeUOnTheNextTee

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SARASOTA, FL – March 13, 2019 – Short Par 4, the #1 “Hand Curated Box” for golfers everywhere, is thrilled with brand ambassador Rickie Fowler’s start to the 2019 PGA TOUR season. He has seized three Top-10 finishes this season which includes a win at the Phoenix Open Waste Management, a tie for second place at the Honda Classic, and a tie for fourth place at the Shriners Hospitals for Children.

To mark Fowler’s success, and kick-off to the new golf season, Short Par 4 is shipping Fowler’s favorite brand of golf shoes, Puma Golf, to every Fairway member in March and every Executive member in April. Puma Golf shoes are known for their TOUR proven performance, stability, traction, comfort and style.

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“Short Par 4 applauds Rickie for this season’s success. His comeback performances are legendary and this season proves it. Our team is confident that his courageous and stellar play will prevail,” said Bobby DiMeo CEO & Founder of Short Par 4.

Short Par 4 memberships include the Rickie Fowler TOUR Experience which features his one of a kind, apparel, accessories and gear for both on and off the golf course but the seasonal kick-off shipments of Puma Golf shoes is designed to serve the Fairway and Executive Memberships, a larger subscription base that will be introduced to Fowler’s favorite and iconic Puma Golf shoes.

Both the Fairway and Executive Memberships are subscriptions from the Classic Membership Collection. These costs vary from $49.95 to $99.95. The Fairway Membership is Short Par 4’s first subscription platform. It includes a two-item branded outfit or one branded item and accessory that is personally curated to your style and color preference. This box will be delivered monthly for a $49.95 subscription. Typically, this box on average should be worth $100 at retail.

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The Executive Membership is Short Par 4’s second subscription platform. This box includes “In-season”, premium, brand name apparel and complementing items. It also includes complimentary shipping and exchanges. This box will be delivered monthly for a $99.95 subscription. Typically, this box on average will be worth $200 at retail.

For more information on the Fairway and Executive Memberships, please visit the company website at https://www.shortpar4.com/pages/choose-package.

 

ABOUT SHORT PAR 4

Short Par 4 is a personal stylist for the golf-inspired life that delivers brand name golf apparel, accessories and gear directly to its member’s doorstep – each for up to 60% off retail prices.

The vision of the company is to provide golf enthusiasts with the highest quality products at member’s only pricing delivered directly to their doorsteps – keeping their style tight and allowing them to spend more time on the course, not in their closet. As the premier styling service for the golf community, Short Par 4 boasts one of the fastest growing memberships of any subscription box on the web.

Every month, Short Par 4 delivers exclusive brand name golf apparel and products that promise to make their member’s look handsome both on and off the course. Whether on a date, on the tee box or at the office, Short Par 4’s Style Caddies have their members covered!

With a membership for all budget sizes, every box includes top rated and premium golf brands like Under Armour, Nike, Puma and Callaway and burgeoning brands like Travis Mathew, Linksoul, Greyson and more. Each delivery is hand-curated according to the season and the golfer’s unique style profile that they fill out on the website.

Short Par 4 is represented on all the major golf tours. The company has compiled a global brand ambassador team that includes some of golf’s most iconic players.

 

PGA TOUR: Rickie Fowler, Wesley Bryan, John Chin and Tyler Duncan

LPGA TOUR: Lexi Thompson

Web.com TOUR: Kevin Doughtery and Kevin Lucas

PGA TOUR CHAMPIONS: Tom Pernice

 

Short Par 4 continues to grow every year since its inception in 2014. Their membership and box shipments are the largest in golf industry, making the company the leading golf subscription service. The company is located in Sarasota, Florida.

Keep up-to-date with all of the Short Par 4 news on social media:

Facebook:

https://www.facebook.com/shortpar4

Twitter:

https://twitter.com/Short_Par4

Instagram:

https://www.instagram.com/shortpar4

 

 

Utilizing Industry-Leading 5-Layer Construction of TP5, Speed Meets Enhanced Visibility in the Most Complete Tour Ball

 

CARLSBAD, CALIF. (March 13, 2019) – TaylorMade Golf Company, an industry leader in product innovation and technology, today formally announced TP5 Pix golf balls, optically designed using advanced visual technology to offer more visibility in The Most Complete Tour Ball in TaylorMade’s product lineup.

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The Genesis of TP5 Pix

The fastest growing segment for TaylorMade in the golf ball category is a non-white (traditional) product. Golfers’ growing trend toward playing a golf ball that allows for a different look has also opened the door to improving visual performance and visual technology through the use of machinery that has never before been used in the space.

Pix, derived from ‘pixelated’, was designed following extensive research with partners at Indiana University, the same team the company has used for a multitude of projects including TaylorMade’s most recent putter line, Spider X, which features the all-new True Path™ alignment system that was optically engineered to help golfers visualize the intended target line for improved putting accuracy.

First and foremost, Pix™ is easier to see than a normal white golf ball. The human eye processes lighter colours more efficiently when it’s darker and darker colours when it’s lighter. It’s this phenomenon that led designers to the two-colour design of TP5 Pix. Whereas most competitive products have only one colour within a single image or shape, TP5 Pix’s unique design features 2 colours within one shape, further enhancing visibility and delivering a product that’s easy to see, regardless of the time of play during the day. Producing this shape requires a unique, one-of-a-kind printing machine which has taken more than 18 months to design and develop.

In almost every sport utilizing a ball in play, the ball itself delivers immediate feedback – such as a baseball’s spin out of the pitcher’s hand. The larger contrast graphics of TP5 Pix allow golfers to see how much overall and side spin is generated around the green. Pix’s unique pattern with 12 evenly-spaced images allows the product to show spin when putting and chipping. The feedback the ball provides allows the golfer to immediately see the amount of spin being generated and the direction of that spin on shots on and around the green.

“White, round and sits on the ground is no longer the norm for golf balls. Visual technology has given us the opportunity to not only change the appearance of the golf ball but also allows for players to see immediate feedback where spin matters most – on and around the greens.”

Mike Fox, Category Director, Golf Balls & Accessories

The durability of graphics is a foremost concern on any golf ball with graphic or lettering, and to contest wear and smearing of the graphics on TP5 (and TP5x), engineers have utilized undercoating printing to ensure maximum graphic durability. This is the same process the TaylorMade logo and TP5 side stamp goes through to ensure the performance features of the shapes will last as long as possible.

The Performance of TP5 Pix

Highlighted by its new High-Flex Material (HFM) and Speed-Layer System, TaylorMade has taken the ’19 TP5(x) line to a new level of performance – built on the same platform, TP5 Pix is no exception.

 

The new Speed-Layer System is comprised of four increasingly stiff layers, featuring a new material called HFM. HFM is the fastest material TaylorMade has ever used and is essentially a tightly wound spring and when compressed generates more rebound energy for more ball speed. The tightly wound spring characteristic of HFM also increases the force on the driver face, further increasing the speed of the golf ball when it leaves the driver face.

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Tri-Fast Core 

The Tri-Fast Core consists of an extra-large, low-compression inner core (16 compression in TP5 Pix, the exact same as TP5) and a progressively stiffer outer core and mantle. The combination of these three layers work in conjunction to create lower drag and increased carry—the primary reason TP5 and TP5x have become the hottest Tour balls in golf. The Tri-Fast Core delivers breakthrough iron performance by achieving maximum carry, giving golfers of nearly every swing speed (over 60 MPH) choosing less club into the green.

 

Dual-Spin Cover 

The Dual-Spin Cover boasts an ultra-soft cast urethane cover and a 30% more rigid inner cover. This system creates a condition that is ideal for greenside control, as the rigid inner cover forces the soft urethane cover into wedge grooves for maximum spin generation.

 

Additional enhancements in the 2019 TP5 and TP5x models include a new Soft-Tough cast urethane cover. In order to achieve improved scuff resistance, shear resistance, and overall durability, the new cover features a cast urethane compound and new paint formulation to help each ball feel better and last longer.

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Pricing & Availability 

TP5 Pix will be available this spring across Canada at an MSRP of $59.99 CAD per dozen (Pix will be available in TP5 model). To learn more about TP5 Pix or any of TaylorMade’s golf ball offerings, visit TaylorMadeGolf.ca.