|-Read the Greens, GOLF Media was selected to promote Charlie’s new book, Arnie and Jack-|
|SAN DIEGO, CA. – March 2, 2022 – Charlie Mechem, former Commissioner of the LPGA, author, and a top advisor to golf legends Arnold Palmer and Jack Nicklaus, has selected Read the Greens, GOLF Media to promote the launch of his third book, Arnie and Jack. |
Read the Greens’ Director of Media Relations, Vanessa Price, and Director of Communications, Tracy Nackel, will create and implement a comprehensive public relations campaign to launch the new book which will be available in mid-April.
“I’m thrilled to be working with the Read the Greens team,” said Mechem. “They are well-known and well-respected in the golf industry and I’m confident that they will successfully launch my new book. Their collective experience, relationships, and creative ideas will be a real asset to this project.”
Mechem’s third book is about his life and times with two of the most iconic and memorable golfers of all time: Arnold Palmer and Jack Nicklaus.
In Arnie and Jack – Stories of My Long Friendship with Two Remarkable Men, Charlie takes golf fans behind the scenes, detailing with energy and wit — and sometimes solemnity — why these great icons of the course excelled at both work and play.
“Charlie has had a remarkable career and has touched many lives with his wit, humor and knowledge,” said Price. “He was one of the very few people who had a close relationship with both Arnie and Jack and our team is excited to work closely with him to promote Arnie and Jack. We all thoroughly enjoyed reading it and look forward to getting it in the hands of golfers worldwide.”
Information about how to pre-order Arnie and Jack will be available soon. The book is being published by Mission Point Press of Traverse City, Michigan.
About Charlie Mechem:
Charles Mechem was a lawyer with Cincinnati’s prestigious law firm Taft Stettinius & Hollister, a business executive who headed the Taft Broadcasting empire of media outlets, Hanna-Barbera, and amusement parks, and then the commissioner of the Ladies Professional Golf Association. He was a longtime consultant and advisor to Arnold Palmer and Jack Nicklaus. But Charlie is not all business. Born in Nelsonville, Ohio, a small town nestled in the northwestern corner of Athens County, Charlie still thinks of himself as a small-town boy, and is constantly in awe of the many wonderful friends that his career allowed him to meet and enjoy. He and his wife, Marilyn, have three children and five grandchildren and live in California.
For more information about Charlie Mechem, visit www.charliemechem.com
About Read the Greens, GOLF Media
Read the Greens, GOLF Media is a boutique marketing and communications consulting agency that specializes in golf. We employ marketing elements that include public relations, marketing, advertising, and event support. Our passion and our purpose have propelled some of golf’s largest brands as well as launched smaller and burgeoning brands.
Our extensive knowledge in the golf industry is a key component to your successful pursuit in golf. We can advise, direct, and guide your golf idea or golf product to influential people within the industry as well as to the influential golf media. We have spent over 25-years developing relationships with the golf media. Our team, our relationships, and our databases provide the perfect platform for your success.
For more information on Read the Greens, GOLF Media, please visit the company website: readthegreensgolfmedia.net.