Arccos & TaylorMade Expand Partnership with Launch of ‘Track Better. Play Better.’ Program

New TaylorMade Product Purchasers Receive Free Arccos Caddie Smart Sensors, Free Shipping & Membership Trial

STAMFORD, Conn., February 4, 2022 – Arccos – the pioneer of big data and Artificial Intelligence for golf – today announced the expansion of its partnership with TaylorMade Golf, providing new club purchasers with the opportunity to receive a free set of Arccos Caddie Smart Sensors, free shipping and a 5-day trial membership to the award-winning platform by visiting taylormade.arccosgolf.com.

Golf’s first Artificial Intelligence platform, Arccos Caddie automatically tracks your shots while delivering in-round insights and personalized Strokes Gained analytics. The system is highlighted by an A.I.- powered rangefinder, smart club distances and caddie advice for every golf hole on earth. These innovations helped new Arccos Caddie members who played at least 10 rounds lowered their handicap index by an average of 5.78 strokes in 2021.

“The world’s best players, including TaylorMade’s staff of major champions, all leverage on-course data and Strokes Gained analysis to determine their strengths and weaknesses. This is what led Dustin Johnson to focus on his approach shots from 100 yards – a change that led to winning his first major and reaching the #1 ranking,” said Sal Syed, Arccos CEO and Co-Founder. “Arccos’ mission is to allow every golfer, anywhere in the world, to take the same approach. This strategic partnership with TaylorMade now provides millions of players with the opportunity to automatically track their shots and use our
personalized Strokes Gained analysis to unlock their true potential.”

The latest expansion of Arccos and TaylorMade’s multi-year partnership, the ‘Track Better. Play Better.’ program is valid in the U.S. and Canada for purchasers of select clubs from TaylorMade’s acclaimed product line-up – including Stealth Drivers and complete iron sets (Stealth, P790, P770, P7MC and P7MB).

“This strategic partnership with Arccos helps enable our mission to be the world’s best performance golf< brand,” said David Abeles, CEO of TaylorMade Golf. “By providing our customers with an incredible opportunity to access the Arccos Caddie platform, we are able to gather data in real-time and deliver unparalleled insights across every facet of their game. This same data allows us to better understand how our clubs perform on the course, helping us continue to push the limits of technology and create innovative products that deliver higher performance.”

Arccos members have recorded 9 million rounds and 500 million shots with the system while playing courses in 194 countries. This feeds the world’s largest on-course dataset, which now includes over 35
billion separate data points that fuel Arccos’ industry-leading Strokes Gained engine. This allows any user to select their personal handicap goal, then benchmarks their performance versus that target.

The company’s recent releases are highlighted by a groundbreaking golf ball data capture system. This represents the initial step in Arccos’ process of analyzing how a player’s ball selection may impact every aspect of their game, from equipment choices to club selection to in-play strategy.

The Arccos Caddie system and the Arccos Caddie Link wearable are permitted under the Rules of Golf (USGA Decision Numbers 2018-0414 and 2020-0305).

About Arccos Golf LLC

Arccos Golf LLC develops game-changing connected golf products. The company is revolutionizing the golfing experience by integrating automatic shot tracking with Artificial Intelligence to deliver unparalleled insights that help players maximize their potential. Listed among the “World’s Most Innovative Companies” by Fast Company, ranking #3 in the Sports category globally, Arccos boasts the golf industry’s richest data set. Its official partners include TaylorMade (smart clubs), PING (smart clubs), Cobra Golf (smart clubs), Microsoft (A.I. & cloud computing), Club Champion (smart fitting), TXG (smart
fitting) and Cool Clubs (smart fitting).

For more information, please visit: http://www.arccosgolf.com.

About TaylorMade Golf Company

Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high-performance golf equipment, golf balls, accessories. TaylorMade has a history of innovative industry-leading products such as the newly launched Stealth Carbonwood Driver, Stealth irons and the MyTaylorMade+ app. TaylorMade’s technological advancements touch all sectors of the golf industry with products like P Series irons, Milled Grind 3 wedges and TP5/TP5x golf balls. A major force across the world’s professional tours, TaylorMade has an unrivaled athlete portfolio that includes Tiger Woods, Rory McIlroy, Dustin Johnson, Collin Morikawa, Tommy Fleetwood, Sergio Garcia, Rickie Fowler, Matthew Wolff, Brooke Henderson, Charley Hull, Maria Fassi and Sierra Brooks.

For more information on TaylorMade products, please visit: http://www.taylormadegolf.com

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