In the second part of a two part episode my chat with Spencer Hadelman who is the Co-Founder of Talon Golf and Advantage Marketing. We discuss everything from marketing for “Hello Kitty” to Bandon Dunes. Who Talon Golf is, golf gloves, the appeal of power, and more.

  • The Talon Golf Backstory- 1:00
  • Sourcing and Total Honesty – 5:50
  • Wearing New Gloves, is it Placebo Effect – 9:20
  • The PGA Show – 12:30
  • Talon Golf Apparel and Glove Subscription – 15:00
  • The Appeal of Power (LPGA/PGA) – 19:00

Thank you Spencer.

Future episodes include chats with Bridgestone Golf, Sqairz Golf, and Srixon/Cleveland Golf/XXIO.

About Talon

Talon Golf Co was created so you could stop overpaying for golf gear… Producing high-quality golf gloves & accessories always sold at a fair price. We’ll handle the gear, now you just have to fix that stupid slice!

Spencer Hadelman Bio

Spencer Hadelman is the Founder and CEO of Advantage Marketing – a Chicago-based marketing and media agency that provides digital and traditional media solutions for notable clients such as University of California-Berkeley, Hello Kitty, Stance, Sand Valley Golf Resort, Mugsy Jeans, Monaco Spirit Brands, and iSlide to name a few.

In addition to founding Advantage Marketing, Spencer is also an investor in multiple companies, including Uncle Nearest and Lime Scooters, as well as an equity advisor in Curve Cartel and Think 53. In 2020, Spencer added to the Advantage umbrella when he acquired the contemporary watch brand, Voelen, and founded the e-commerce golf accessory brand, Talon Golf Co.

Spencer has received award recognition from Chief Marketer 200, Entrepreneur 360, Inc. 5000, and Crain’s, and he is also a regular contributor to Forbes.

Golf Specific About Spencer

After a decade of experience in marketing, Spencer Hadelman founded Advantage Marketing in 2015 and has since been leading his team with outside-of-the-box thinking to strategize and implement marketing tactics for some of the most notable golf resorts across the country. Through taking calculated risks, Spencer has increased awareness and revenue for Sand Valley Golf Resort, Forelinx, Bandon Dunes Golf Resort, and The Golf Courses of Lawsonia to name a few.

An avid golfer himself, Spencer knows the ins and outs of his client’s target audience and uses this knowledge to successfully strategize both traditional and digital media plans with budgets both big and small.