TAYLORMADE GOLF COMPANY UNVEILS REVOLUTIONARY NEW DRIVER CONSTRUCTION WITH SIM2, SIM2 MAX AND SIM2 MAX•D

SHAPE IN MOTION HAS EVOLVED, DELIVERING A NEW LEVEL OF FORGIVENESS, SPEED AND DISTANCE

CARLSBAD, Calif. (January 19, 2021) – TaylorMade Golf Company builds on its history of metalwood innovation and groundbreaking technologies with the all-new SIM2, SIM2 Max and SIM2 Max•D drivers.

With the original SIM, the company focused on reshaping the driver to deliver speed and aerodynamics at the most critical stage of the swing – those milliseconds right before impact. Embracing the evolution of design, now TaylorMade has reinvented the way drivers are constructed with an increased focus on enhanced forgiveness while maintaining speed and optimal launch conditions.

376102 tm21fam sim2 driver lyd osn 04927 v1 5d8aae large 1610669246

Forgiveness equals confidence. In 2020, we built a driver that was aerodynamic, promoted favorable launch properties and had one of the hottest faces in golf. By increasing forgiveness with SIM2, SIM2 Max and SIM2 Max•D, we’ve truly engineered a driver that has no tradeoffs. Golfers can step to the tee box and have the freedom to swing with confidence every time. Knowing they have a driver that checks all the boxes: Forgiveness, speed and distance with a beautifully crafted aesthetic.Tomo Bystedt, Senior Director, Product Creation, Metalwoods

DRIVER RECONSTRUCTION

To unlock a new dimension of forgiveness, TaylorMade engineers were forced to completely rethink how drivers are built from the ground up. By fixating on the process and materials, they discovered a hidden key in the form of a new design called Forged Ring Construction. Utilizing a lightweight and high strength aluminum that’s precision milled, the adjoining feature unites the critical components of the driver head into a singular force.

373279 sim%202%20max tch 01 ring d532af large 1607962612

As the defining component of SIM2, SIM2 Max and SIM2 Max•D, the forged aluminum ring is one of four crucial elements of the unique construction – each serving a vital function that allows the driver to be forgiving, fast and powerful. The other modules are the carbon crown, carbon sole and milled back face cup.  

FULL CARBON CROWN AND SOLE 

TaylorMade’s journey to SIM2 began with the lightweight carbon composite technology the company developed over the course of 15-plus years. The six-layer composite material, which was refined throughout the lifespan of the popular M series and SIM, is used on the crown of SIM2, SIM2 Max and SIM2 Max•D.  

A new high-strength carbon was developed precisely for the sole and designed for enhanced durability in protection against damage from turf interaction and contact at high speeds. The nine-layers of advanced carbon span the entire sole while simultaneously shaping the asymmetric Inertia Generator, which is designed to produce faster club head speeds through precise geometry and aerodynamic analysis.  

The expanded use of carbon saves a considerable amount of weight that’s been redeployed onto the Inertia Generator in the form of a heavy rear weight (16g SIM2, 24g SIM2 Max and 22g SIM2 Max•D). Placing this substantial weight low and back in the club moves the CG projection to centre face, optimizes launch conditions and maximizes MOI – more commonly described as forgiveness.  

The black satin carbon crown and contrasting chalk colourway help frame the ball at address and improve alignment. A high-gloss black carbon on the sole provides an eye-catching look and premium aesthetic when paired with blue accents from the aluminum ring.

373281 sim%202%20max tch 01%20%281%29 27719a large 1607962613

MILLED BACK FACE CUP WITH AN INTELLIGENTLY OPTIMIZED SWEET SPOT

The milled back face cup is the only part of the driver head that’s crafted from titanium. The strong and resilient material facilitates energy transfer to encourage faster ball speeds. Behind the face, internal CNC milling varies face thickness and pinpoints performance where golfers need it the most.  

Relying on the data used to develop Twist Face®, the company mapped the most common impact locations among golfers of all skill levels – which revealed a mis-hit pattern that extends from low heel to high toe. The milling process allows the company to precisely tune the thickness of the face to promote peak speed in those areas. This intelligently engineered sweet spot has an oval shape and stretches diagonally from the high toe toward the low heel. Ultimately, it results in a sweet spot that’s designed to capture more shots where golfers are more likely to hit it on the face.

In addition, a larger face size enhances forgiveness across the lineup of SIM2 drivers. SIM2 is 12% larger (vs. SIM), SIM2 Max is 5% larger (vs. SIM Max) and SIM2 Max•D is 5% larger (compared to SIM Max•D).

373280 sim%202%20max tch 03 2c2d00 large 1607962613

THE EVOLUTION OF TECHNOLOGY – SPEED INJECTED TWIST FACE & SPEED POCKET  

In 2019, TaylorMade took Twist Face® – the iconic face curvature that’s designed to straighten ball flight – to the next level of performance with Speed Injected Twist Face, exposing the false narrative that speed limits had been reached for metalwoods. The industry-leading technology continues to provide massive benefits with SIM2, SIM2 Max and SIM2 Max•D, as each driver head is inspected, measured and tuned for maximum speed and to ensure conformity; a process truly unmatched in the golf industry.  

In recent years, golfers grew accustomed to seeing the Speed Injection Ports on the face of the driver. New for 2021, the port has been relocated to the outer toe. With the CNC milling now across the entire back of the face, designers were able to precisely tune the thickness of the titanium to promote peak speed on a specific area slightly to the toe side. With that development, the company is now able to efficiently manipulate speed across the entire face using a single port. The result is a level of precision that ensures every golfer gets a hot and fast driver head. 

The patented Thru-Slot Speed Pocket rests on the sole of the driver, maintaining the marquee purpose of protecting ball speed and performance on shots struck low on the face. 

DRAW WITHOUT COMPROMISE 

Historically, draw bias drivers have not been forgiving – as the higher CG needed to create the necessary spin led to a lower MOI. Company research indicates that design is counterintuitive. As you may expect, data suggest that high handicap players with severe right-miss tendencies gravitate to draw bias clubs. This group needs the forgiveness more than others. 

That’s why TaylorMade has flipped this design convention on its head. SIM2 Max•D delivers powerful draw-bias with a level of MOI and forgiveness not before seen in a draw driver from TaylorMade. By shifting the entire asymmetric Inertia Generator towards the heel, engineers were able to obtain draw-bias properties while also keeping its full function of aerodynamics and forgiveness.

The new SIM2 Max•D was designed purely with the golfer in mind. We looked closely at data and trends to truly understand who needs a draw bias driver and why. From there we challenged the norms of driver engineering to create a finished product that fits the needs of a large part of the golfing world’s population.Tomo Bystedt, Senior Director, Product Creation, Metalwoods

376098 tm21mwd jji64 sim2 driver lyd osn 03746 v1 dc93ac large 1610669230

PERFORMANCE COMPARISON – DIFFERENTIATING BETWEEN SIM2, SIM2 MAX AND SIM2 MAX•D 

SIM2

Traditional driver designs come with a tradeoff, but TaylorMade journeyed beyond tradition to obtain power, speed and forgiveness in a low spin driver. The reconstructed SIM2 delivers high MOI properties with a heavy 16g steel weight positioned on the Inertia Generator. The TPS Front Weight is strategically located behind the face to encourage optimal launch with low spin characteristics, delivering complete performance that’s low on spin and high on forgiveness.

SIM2 Max 

With an intense focus on speed and forgiveness, the SIM2 Max delivers high MOI properties with a heavy 24g tungsten weight positioned on the Inertia Generator. The TPS Front Weight is strategically located on the sole of the club to encourage the optimal mid-to-high launch with mid-to-low spin properties, delivering complete performance and max forgiveness.

SIM2 Max•D

Traditional draw-bias drivers come with a tradeoff, sacrificing forgiveness for a left-to-right ball flight. The all-new SIM2 Max•D features a repositioned Inertia Generator that’s closer to the heel, encouraging a heel CG that’s low and back for more forgiveness – designed to deliver a higher launch with the largest, most forgiving face in the SIM2 lineup. The end result, a draw-biased driver without compromise.

These three drivers enable us to deliver vastly different performance for a variety of players. We know there are a lot of different golfers out there. People will need less spin. People who need more spin. People who hit it straight and people who need draw bias. So, we’re delivering across the board with SIM2, SIM2 Max and SIM2 Max•D – separating them in terms of launch and spin. The unifying feature among all three is forgiveness – we’ve increased MOI throughout the entire SIM2 family.Tomo Bystedt, Senior Director, Product Creation, Metalwoods

SPECIFICATIONS, AVAILABILITY & PRICING  

SIM2, SIM2 Max and SIM2 Max•D will be available for preorder on January 19 and at retail on February 19, 2021. SIM2 has an MSRP of $699.99 CAD and will be offered in 8°, 9° and 10.5° lofts. Shaft offerings include Mitsubishi Tensei AV Raw Blue 60 and Project X’s HZRDUS Smoke RDX Black 70, with numerous custom shaft options available at no additional cost. They come stock with Golf Pride’s Z-Grip (47g).  

SIM2 Max and SIM2 Max•D have an MSRP of $699.99 CAD and will be offered in 9°, 10.5° and 12° lofts. SIM2 Max shaft offerings include Fujikura Ventus Blue 5 and Mitsubishi KuroKage Silver, with numerous custom shaft options available at no additional cost. SIM2 Max•D shaft offerings include Fujikura Air Speeder 45, with numerous custom shaft options available at no additional cost. Both models come stock with Golf Pride’s Z-Grip. 

Women’s stock offerings include the Aldila NV Ladies 45 shaft and the Lamkin Ladies Sonar grip.  

With an elevated focus on customization and club fitting, women golfers can find a full array of components in the Custom Shop at TaylorMadeGolf.ca, including lightweight shafts, grips and more. The custom process allows us to build the ideal club for any golfer – it’s not women’s equipment or men’s equipment, but the right equipment. 

MYSIM2 – A NEW LEVEL OF PERSONALIZED PERFORMANCE 

Personalization is a defining factor for the modern golfer. From stamped wedges and putters to custom headcovers and embroidered bags, golfers at every level of the game want their equipment to make a statement about who they are on and off the golf course. With the all-new MySIM2 program, TaylorMade is providing golfers with a comprehensive online platform for designing drivers that fit their game and personal style.

376267 mysim2 8x11 en 145583 large 1610938514

With five different options for personalization including the forged aluminum ring, topline paint colour and more, MySIM2 is the ultimate crossroads of personalization and performance. 

It’s time for golfers to own their swing and make the clubs their own. Complete personalization offerings follow:

  • Aluminum Ring – Colour options include Red, Blue, Gold, Orange, Green, Silver, Black and Light Blue.
  • Topline Paint Colour – Chalk or matte black.
  • Crown Decals – Colour options include Red, Blue, Gold, Orange, Green, Silver, Black and Light Blue.
  • Sole Decals – Colour options include Red, Blue, Gold, Orange, Green, Silver, Black and Light Blue.
  • Face Pin – Colour options include Red, Blue, Gold, Orange, Green, Silver, Black and Light Blue.
376094 tm21fam mysim%202 lyd osn 01709 v1 75181c large 1610668981

SPECIFICATIONS, AVAILABILITY AND PRICING

MySIM2 is offered in both SIM2 and SIM2 Max models, with more than 2,000 cosmetic combinations. MySIM2 will be available for preorder on January 19 and at TaylorMadeGolf.ca as well as select golf course and retail locations starting February 19, 2021, at an MSRP of $849.99 CAD. It will be offered in 8°, 9° and 10.5° lofts (a 12° loft is offered in SIM2 Max). MySIM2 will feature fully customizable shaft and grip components.

MOONSHINE GOLF LAUNCHES MORE INCLUSIVE LAID-BACK GOLF APPAREL WITH AN OUTDOOR, COUNTRY VIBE

Denver, CO – In an industry that is focusing on removing barriers to entry, Moonshine Golf was created to help people feel comfortable – both on the course and off. The company is offering laid-back options for golfers who want apparel that can easily transition between a day’s activities.

“Living in Denver, we enjoy an active, outdoor lifestyle. A typical day might find us on the course in the morning, heading out to the Front Range for a hike or to wet a line in the afternoon, and off to check out the newest brewery at night,” said Justin Fowler, Moonshine Golf CEO and Co-founder. “I’ve always felt like I had to ‘get out of my golf clothes’ before doing other activities. We launched Moonshine Golf to solve that problem, and give folks gear they can be comfortable in, wherever their day might take them.”

Founded this past summer by three childhood buddies who share a passion for golf and the outdoors, Moonshine Golf is thrilled to launch its Spring ’21 Lineup of On-course Apparel at this year’s 2021 PGA Merchandise Show. “We knew that consumers would love the gear, but we’ve been blown away by the support we’ve received from the Clubs and Pro Shops who have already signed up to carry our Spring ’21 lineup,” said Co-founder, Andrew Mikowski.

“It seems to really be hitting the mark for clubs that are looking to bring on a new brand that is different from all the others that are out there, and fits a need for a huge set of golfers looking for cross-functional apparel.” The founding team at Moonshine Golf brings a diverse set of skills and knowledge, with success growing brands in action sports, the outdoor industry, tech, and professional sports.

“Going into business with two of my best buddies has been a blast. We’ve all had success in our careers individually, and it’s been super fun to bring that all together to make Moonshine Golf come to life,” said Co-founder Rick Boccard.

Moonshine Golf has created a brand around the amazing community of golfers who also enjoy an active outdoor lifestyle. The company believes that people should be who they are – on the course and off. Moonshine Golf apparel helps them do just that, wherever their days might take them.

Be sure to check out Moonshine Golf at http://www.moonshinegolf.com.